Online Peer-to-Peer Fundraising Best Practices
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Online Peer-to-Peer Fundraising Best Practices

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The slides provide an overview of what makes a successful online peer-to-peer fundraising campaign.

The slides provide an overview of what makes a successful online peer-to-peer fundraising campaign.

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Online Peer-to-Peer Fundraising Best Practices Online Peer-to-Peer Fundraising Best Practices Presentation Transcript

  • + Best Practices for Online P2P Fundraising By Aseem K Thakur (Co-founder of GIVEasia.org) aseem@GIVEasia.org
  • + My Ambitious Goal  What is P2P Fundraising and why you should care?  Three ingredients of successful P2P Fundraising campaigns  Framework to design, communicate and execute your next P2P fundraising campaign
  • + What is P2P Fundraising? Peer-to-Peer fundraising is when you empower your supporters to raise funds from their peers on your organization’s behalf.
  • + Advantages of P2P Fundraising
  • + Traditional Versus P2P  Charity reaches  Impersonal  One to many  Very expensive  Always charity-driven  Charity empowers  Very personal  Many to many  Extremely Inexpensive  Driven by supporters Traditional P2P
  • + The Beauty of Fun-raising Your job as fundraiser is to channel their passion for good!
  • +  Smiles  Creativity  Compliments  Friends  Playfulness  Excitement  A bit of nerves
  • + We Will Dance  Singapore’s very first 10 hour dance marathon  200+ teams fundraised for their favorite cause  Over 25K raised for various charities  Completely volunteer-driven event
  • DESIRABILITY VIABILITYFEASIBILITY Set SMART Objectives
  • + P2P Fundraising Campaign Framework Credits - IDEO worked with HackFwd to develop this tool to help design and iterate startups
  • + Why do we need P2P Fundraising Campaign Framework?  Communicate  Consider the Whole  Be Creative
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  • +
  • + Summary  Setting SMART fundraising objectives  Using 3 lenses of Desirability, Feasibility & Viability  Easy Action + Fun Reward + Clear Impact  P2P Fundraising Campaign Visualization