A Guide to Successful Social Selling


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Learn how to utilize social media to make your sales process more effective. This guide will show you how to identify the best prospective customers using social data and give you tactics to connect with those leads.

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A Guide to Successful Social Selling

  1. 1. @aseemb A Guide to Successful Social Selling Aseem Badshah aseem@socedo.com
  2. 2. About Me • Founder and CEO of Socedo – helps companies generate leads from social media data • Created Uptown Treehouse – a social media agency in Los Angeles • Have worked in social media for the last 7 years
  3. 3. What Is Social Selling? Utilizing social media as a medium to make your sales process more effective.
  4. 4. Two Steps in Social Selling
  5. 5. Lead Discovery Bio/Profile Info Stream/Topic Info •Job Title (CEO) •Company (Microsoft) •Profession (Marketing) •Interests (Music) •Hobbies (Athlete) •Who does your target engage with? •What keywords do they use? •Events or Hashtags? •Specific articles?
  6. 6. Bio/Profile Data Topic/Stream Data
  7. 7. ABC = ? • Always Be Closing • Always Be Coding • Always Be Connecting Join the Conversation, Learn and Engage before Selling
  8. 8. Light Touch • Follow the lead on Twitter • Favorite or Like their post • Share/ReTweet their content • View their LinkedIn profile
  9. 9. Medium Touch • Reply to a post/conversation 1. Address the lead by name 2. Make a comment on the topic of the post 3. Ask a light question
  10. 10. Medium Touch
  11. 11. Heavy Touch • Direct Call • Email • Facebook Message • LinkedIn InMail
  12. 12. Make it a Habit & Scale Your Efforts • Dedicate an hour everyday to Social Selling • Follow 10 new target customers • Respond to 5 Tweets (Ask a Question) • ReTweet or Share 3 Messages • Participate in a LinkedIn Group or Blog thread • Experiment!
  13. 13. A New World of Sales • Cold calling and emailing are becoming less effective everyday. • Leads are no longer just a name and job title. • Relationships and influence matters. • Social media is coming out of the caveman days.
  14. 14. Questions? aseem@socedo.com www.socedo.com Learn more at blog.socedo.com
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