Ad #1: The CalloutYou don’t know yourprospects name, but withFacebook you can get theirattention by calling out tothem with things you doknow.
Ad #2: Be Specific Use numbers and other specific details in your ads. In this example, the use “5 Ways…” provides specificity.
Ad #3: You’re Doing it WrongNobody wants to make amistake, so this ad wouldgrab the attention of itstarget audience of men.
Ad #4: Secrets to Beating the System Everybody wants to learn new secrets, especially when it helps them with a problem they might be having.
Ad #5: Testing, Tweaking and Improving Use different images and text to tweak your results. This ad ran with a variety of numbers and colors over time.
Ad #6: Leveraging Authority Use the authority of others to give your ad credibility … but make sure you are not misleading and have full rights to images you use.
Ad #7: The Cute FactorCute images always grabattention. Who can resistthis adorable baby?
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