CRS Webinar, Using Social Media to Boost Your Business

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Slides from the CRS Webinar on December 16th, 2008.

Slides from the CRS Webinar on December 16th, 2008.

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  • 1. Using Social Media to Boost Your Business! The webinar will begin at 1:00PM CST. If you haven’t already, call into the webinar by dialing 866-699-3239 and then entering the event number 669 375 087 . If you need technical assistance call WebEx at 1-866-229-3239 or email [email_address]
  • 2. Using Social Media to Boost Your Business James W. Nellis II RE/MAX Allegiance
    • National real estate technology instructor
    • REALTOR® Magazine's '30 Under 30' in 2005
    • Ranks in top 10 of all agents in Northern Virginia
  • 3. Kristal Kraft ABR, CIPS, CRS, PMN, PNG
    • Author, developer, & SEO strategist of kristalsellsdenver.com top ranking Denver RE site
    • Blogger, social media citizen, photographer
    • REALTOR in Colorado since 1984
    • Co-founder and rainmaker of The Berkshire Group a Denver Real Estate Company
    • Google Kristal Kraft
    Using Social Media to Boost Your Business
  • 4. More Information & Resources at www.JamesNellis.com Using Social Media to Boost Your Business
  • 5. BUSINESS HAS CHANGED Using Social Media to Boost Your Business He who rejects change is the architect of decay.  The only human institution which rejects progress is the cemetery.   ~Harold Wilson
  • 6. CHANGE SHIFT ADAPT CREATE BELONG Using Social Media to Boost Your Business EMBRACE…
  • 7. Embrace Technology Using Social Media to Boost Your Business Change always comes bearing gifts.  ~Price Pritchett
  • 8. The Game is OPEN Now… Using Social Media to Boost Your Business Technology makes Veterans, Rookies and Rookies, Veterans…
  • 9. What should you use? Using Social Media to Boost Your Business
  • 10. Top Networks to Consider Using Social Media to Boost Your Business
  • 11. Where should you spend your TIME? Using Social Media to Boost Your Business “ HOUR of POWER” 20 Minutes a Day
  • 12. Presidential Election: MySpace, Facebook & YouTube Using Social Media to Boost Your Business
  • 13. MySpace Using Social Media to Boost Your Business Founded 2003 300 Employees Advertisers: Google, AdSense 15 Languages
  • 14. Sample MySpace Sites Using Social Media to Boost Your Business
  • 15. 7 MySpace Benefits Using Social Media to Boost Your Business 1. Free 2. Customization of Page 3. MySpace Music Player
  • 16. 7 MySpace Benefits Using Social Media to Boost Your Business 4. Video Embedding 5. Friend Collection 6. MySpace Apps 7. Mobile Phone Download MySpace TV
  • 17. ACTIVE RAIN Using Social Media to Boost Your Business “ FREE online community for real estate professionals designed to help them promote and grow their business”
  • 18. SAMPLE A.R. SITES Using Social Media to Boost Your Business
  • 19. 5 Active Rain Benefits Using Social Media to Boost Your Business 1. Free 2. SEO- Blog Driven Site
  • 20. 5 Active Rain Benefits Using Social Media to Boost Your Business 3. Point Driven Ranking 4. Referrals 5. Publicity Where is it headed? Will it eventually charge Realtors?
  • 21. LinkedIN Using Social Media to Boost Your Business Released 2003 Professional Network Service
  • 22. LinkedIN Using Social Media to Boost Your Business
  • 23. LinkedIN Using Social Media to Boost Your Business
  • 24. Settings for LinkedIN Using Social Media to Boost Your Business
  • 25. People Search Using Social Media to Boost Your Business
  • 26. Client & Business Connections Using Social Media to Boost Your Business
  • 27. LinkedIN Sample Site Using Social Media to Boost Your Business
  • 28. Recommendations from Clients Using Social Media to Boost Your Business 4 Listings from an Investor through LinkedIn 5 Closed Transactions
  • 29. LinkedIN Reading List Using Social Media to Boost Your Business
  • 30. Online Search Using Social Media to Boost Your Business
  • 31. LinkedIN Mobile Device Using Social Media to Boost Your Business
  • 32. 5 LinkedIN Benefits Using Social Media to Boost Your Business 1. FREE 2. Network with other Professionals 3. Referrals with other Realtors 4. Client Recommendations & Referrals 5. SEO Ranking
  • 33. Twitter Using Social Media to Boost Your Business Created 2006 25 Employees Japanese Version 2008
  • 34. MicroBlogging Using Social Media to Boost Your Business Text-based posts of up to 140 characters in length.
  • 35. What do you write in a “tweet”? Using Social Media to Boost Your Business Questions Useful Websites Comments Observations Restaurant Critiques Insight
  • 36. Automate your TWEETS Using Social Media to Boost Your Business
  • 37. 4 Twitter Benefits Using Social Media to Boost Your Business
    • FREE
    • Networking Online
    • Information
    • Mobile Uploads
    TWEET
  • 38. A MUSICIAN’S TAKE ON MEDIA Using Social Media to Boost Your Business Detailed Interview at www.JamesNellis.com Click: FREE FORM
  • 39. Zipf First Page Google Search PureVolume Using Social Media to Boost Your Business
  • 40. Zipf Uses: Using Social Media to Boost Your Business MySpace : Customization, MySpace Music Player, Current Website Over 10,000 Friends
  • 41. Using Social Media to Boost Your Business Twitter : Road Trip Updates, Show Venues
  • 42. Using Social Media to Boost Your Business Facebook: Best resource for “real” connections (friends) 1,000 Friends
  • 43. Facebook Page Using Social Media to Boost Your Business
  • 44. FACEBOOK PAGES & ADS Using Social Media to Boost Your Business
  • 45. Facebook the Business Solution Using Social Media to Boost Your Business ROI – Return on Investment
  • 46. SAMPLE SITE Using Social Media to Boost Your Business Closed 3 transactions in under 3 months “ Facebook reunites old relationships and gets you new deals.”
  • 47. Facebook Using Social Media to Boost Your Business Founded 2004 Started at Harvard University 2005: Open to High School Students 2006: Open to Everyone with Email 700 Employees Advertisers: Microsoft’s Advertising Inventory Over 28 Languages
  • 48. PROFILE PHOTOS Using Social Media to Boost Your Business
  • 49. PHOTOS ALBUMS ON FACEBOOK Using Social Media to Boost Your Business Events Parties
  • 50. MOBILE UPLOADS Using Social Media to Boost Your Business Upload Community & Landmark Sites in your Area
  • 51. Status Comments Using Social Media to Boost Your Business
  • 52. CONTESTS ON SITE & FACEBOOK Using Social Media to Boost Your Business
  • 53. DRIVE TRAFFIC TO SITE Using Social Media to Boost Your Business
  • 54. KEEP IT SOCIAL ONLINE Using Social Media to Boost Your Business
  • 55. WHAT DO YOU SEE ON THIS PAGE? Using Social Media to Boost Your Business
  • 56. BIRTHDAY REMINDERS Using Social Media to Boost Your Business EXPAND YOUR FRIENDS
  • 57. CREATE YOUR GROUP Using Social Media to Boost Your Business
  • 58. EVENTS ON FACEBOOK Using Social Media to Boost Your Business
  • 59. Online Social FAUX PAS Using Social Media to Boost Your Business
    • Advertising your LISTINGS!
    • Sending Virtual Martinis
    “ A slip or blunder in etiquette, manners, or conduct; an embarrassing social blunder or indiscretion”
  • 60. Online Social FAUX PAS Using Social Media to Boost Your Business 3. Talking about me, myself & I 4. Compromising Photos & Comments 5. Negative Comments “ PS- I guess you must have remembered that I am a teacher, so thank you for not tagging me in those photos! You are the best!”
  • 61. SPAM & PRIVACY Using Social Media to Boost Your Business 1. Don’t click on the “unusual” 2. Email Facebook Friend to confirm they sent it to you 3. Flag it with Facebook as SPAM
  • 62. ANSWERING SPAM Using Social Media to Boost Your Business
  • 63. SPAM & PRIVACY Using Social Media to Boost Your Business SPAM typically comes as a MASS email Obscure message/Subject line
  • 64. FACEBOOK CONNECT Using Social Media to Boost Your Business
  • 65. FACEBOOK BENEFITS Using Social Media to Boost Your Business
    • FREE
    • KNOWN COMMODITY
    • WIDELY USED
    120 MILLION ACTIVE USERS WORLDWIDE October 2008
  • 66. Using Social Media to Boost Your Business FACEBOOK BENEFITS 4. CONNECT WITH SOI 5. FIND OLD FRIENDS/ASSOCIATES 6. EXPAND REFERRAL NETWORK 7. SEARCH FOR “A” CLIENTS
  • 67. CONNECTIVITY Using Social Media to Boost Your Business GET CONNECTED: www.JamesNellis.com
  • 68. So you have multiple profiles on different sites now what? Using Social Media to Boost Your Business CONNECT THEM ALL… On your WEBSITE On your EMAIL "Real Estate Excellence" James W. Nellis II - CRS, ABR, SRES The Nellis Group- RE/MAX Allegiance Twitter: JamesNellis Facebook: James Nellis [email_address] 703-930-0655 (Direct) Serving VA & DC
  • 69. TRULIA Using Social Media to Boost Your Business Founded in 2005 San Francisco
  • 70. TRULIA DOWNLOAD SCREENS Using Social Media to Boost Your Business
  • 71. TRULIA MONEY Using Social Media to Boost Your Business
  • 72. TRULIA LISTINGS – YOUR LISTINGS? Using Social Media to Boost Your Business
  • 73. TRULIA PRO Using Social Media to Boost Your Business Enhance All Listings Spotlight Ad Statistics- monitor Ad Change the Source of URL
  • 74. CONVERT YOUR LISTINGS Using Social Media to Boost Your Business
  • 75. CONVERT YOUR LISTINGS Using Social Media to Boost Your Business
  • 76. LISTING CONVERTED – WEBSITE LINK Using Social Media to Boost Your Business
  • 77. What is Blogging? The term blog is a contraction of “web log.” Blogs are built on the same principle as a website, only entries or “POSTS” are made in reverse chronological order. Bloggers encourage participation from readers in the form Of “comments”. Website is static Blog content is always changing – newest first. BLOGGING Using Social Media to Boost Your Business
  • 78. Blogs garnered a bad rap because History of Blogging Using Social Media to Boost Your Business
  • 79. Using Social Media to Boost Your Business
    • Times have changed:
    • Blogging is a quick and easy way to communicate with the consumer.
    • Blog posts can be created and published within minutes, adding topical value to both the consumer and the blogger!
    • Blogs offer 2-way communication…enabling the consumer to ask questions pertinent to their needs.
    • Blogs are a showcase of our services where we can demonstrate our competences.
  • 80. Using Social Media to Boost Your Business
    • Push Marketing
    • Newspaper ads
    • Homes Magazines
    • Magnets, calendars, pumpkins to farm
    • Pull Marketing
    • Attraction marketing
    • Build a “gravity well”
    • Consumers will come to you for the benefits you provide
    What is it about blogs that makes them work?
  • 81. Blog = Pull Marketing
    • Write to:
    • Solve a Problem
    • Inform Readers
    • Entertain Be:
    • Consumer Centric
    • Original
    • Real (as in Human!)
    Using Social Media to Boost Your Business
  • 82. Using Social Media to Boost Your Business Benefits of Blogging
  • 83. Using Social Media to Boost Your Business
    • WIIFM? (what’s in it for me?)
    • Expanded Visibility
    • Authority in Your Field
    • Advanced rankings in Search Engines
    • Recognition in Media (newspapers, other blogs, TV)
    • More income for less outgo (yeah!)
    • Expanded exposure in the RE.NET
    • Broker to Broker referrals
    • Recognition
    • Increased income
  • 84. Using Social Media to Boost Your Business
    • Strategy is Important
    • Begin with your end goal
    • Think of your PERFECT customer/client
    • Blog to them
    • Be consistent
    • Be responsive
    • Attract them!!!
  • 85. Using Social Media to Boost Your Business
    • Beginner…Getting Started
    • Join Active Rain and start blogging. Watch others and learn. Once comfortable in a protected environment going on your own will be easy. Active Rain is a great place to observe and learn from others.
    • Be original
    • Let your true voice shine through
    • Push yourself
    • Assume responsibility for what you write
    • Have fun
  • 86. GET A REAL BLOG
    • Confident to move on?
    Go local, hyper-local. Build your own gravity well! Using Social Media to Boost Your Business
  • 87. Using Social Media to Boost Your Business
    • Cost Depends on Platform
    • WordPress (self hosted) (cost of hosting)
    • Custom (i.e. Real Estate Tomato, Property Town, etc.)($etup + monthly fee)
    • Blogger (free)
    • TypePad (small fee)
    • Costs vary from free to $150 maybe more a month.
    • Difference being the amount of features and control offered.
  • 88. Using Social Media to Boost Your Business
  • 89. Using Social Media to Boost Your Business
  • 90. Using Social Media to Boost Your Business
    • Blogging Faux Pas…
    • Copying other’s work, this includes both copy and photographs
    • Reciting the news verbatim
    • Spamming
    • Repeating your keywords over and over without thought to how it sounds to the reader
  • 91. Using Social Media to Boost Your Business
    • After the Blog… Next Steps
    • Once you have a blog, you need to work to get it noticed
    • Visit other blogs, make genuine comments
    • Use other platforms to link back to your blog
    • Twitter
    • MyBlogLog
    • Flickr
    • Localism
    • Inman
    • LinkedIn
    • FaceBook
    • This list is seemingly endless!
  • 92.
    • Resources Local Blogs
    • Denver Real Estate & Relocation
    • St. Paul Real Estate Blog
    • HouseChick
    • Phoenix Real Estate Guy
    • Miamism
    • Sandbars To Sunsets
    • National RE Blogs
    • Rain City Guide
    • Agent Genius
    • Bloodhound Blog
    • Sellsius
    • Bigger Pockets
    • BawldGuy Talking
    Using Social Media to Boost Your Business
  • 93. Using Social Media to Boost Your Business Social Media and Blogging Question and Answer