B1 Acocon Lotus Day 08.09.2009
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B1 Acocon Lotus Day 08.09.2009

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B1 Acocon Lotus Day 08.09.2009 B1 Acocon Lotus Day 08.09.2009 Presentation Transcript

  • IBM Lotus Connections und Mashups Arnd Layer Competency Leader Web 2.0 & Social Software IBM SWG – Technical Sales - Lotus 1
  • Agenda • IBM Lotus Connections • IBM Mashup Center 2
  • 3 View slide
  • „Social Software“ hilft, geschäftliche Herausforderungen anzugehen I NEED TO WORK SMARTER I NEED MORE INSIGHT I NEED INNOVATION Organisationen müssen Anhaltende Steigerung der Effizienz ihr intellektuelles Wettbewerbsvorteile im und Effektivität von Kapital über die aktuellen dynamischen Geschäftsprozessen gesamten Geschäftsklima schaffen. Wertschöpfung nutzen Mit den gleichen Ressourcen mehr Erkenntnisse korellieren Mehr Innovationsquellen erreichen Chancen und Gefahren anzapfen vorhersehen Beziehungen festigen PRODUKTIVITÄT AGILITÄT VORTEILE 4 View slide
  • Customer Sample Rheinmetall AG • Business issues at Rheinmetall – Seamless collaboration in a distributed organization across departments and subsidiaries – Tackle dynamics and response times – Flexible and process oriented organization and team structure • Experience – Rheinmetall used a collaboration solution since 2001, but it went out of maintenance • Intensive market evaluations in 2006 and 2008 • Final Decision for IBM‘s Collaboration Suite consisting of – Lotus Connections, – Lotus Quickr – and Lotus Sametime all integrated into their SAP Portal 5
  • PRODUKTIVITÄT „I Need to Work Smarter“ Neue Möglichkeiten, seine Arbeit intelligenter zu erledigen 6
  • Sphären des persönlichen Netzwerks - und das ungenutzte Potential • Innerer Kreis – Wir kennen einander – Wir arbeiten regelmäßig zusammen – Focus effiziente Kommunikation und effektive Zusammenarbeit Innerer Kreis • Looses Netzwerk – Ich kenne sie und habe eine Vorstellung von ihrer Expertise – Ich will Verbindung halten – Ich will wissen was passiert Looses Netzwerk – Ich will mein Netzwerk managen – Das loose Netzwerk zu vergrößern kann eine gute Idee sein • Potentiell Hilfreich – Ich kenne sie nicht, weiß womöglich nicht einmal Potentiell hilfreich dass es sie gibt – Ich brauche sie evtl. In der Zugunft – Leute von hier in mein looses Netzwerk zu bringen, kann ein sinnvolles Ziel sein • Andere Andere 7 7
  • Discover Expertise with Enhanced Profiles and Easier Search  View their background, current status, published files and colleagues  Post updates and comments on their wall  Find people by clicking on the cross-organization tag cloud  Business Value – Richer, more social profiles make it easier to find who you need and creates stronger networks  Coming in Lotus Connections 2.5 – Tap their expertise without interrupting them 8
  • Blogs increase the Value of Subject Experts  Easy way to have one to many communication  Blogs can be open or moderated  Postings and replies can be tagged and recommended  Tagging makes information easy to find  Business Value – Subject matter experts are more effective and share their intellectual capital across the organization 9
  • Mobile Access to your Social Data  Mobile web client, designed for mobile browser  Delivering services and functions that you want while mobile  Built-in to Lotus Connections server – nothing additional to buy or install  Planned for Lotus Connections 2.5  Business Value – Empower field service and sales staff with the intellectual capital from the whole organization 10
  • Agilität „I Need More Insight“ Neue Möglichkeiten, mit besseren Informationen zu arbeiten 11
  • Social bookmarking • Save, organize, tag and share bookmarks • Discover bookmarks that have been qualified by others with similar interests • Subscribe and receive notifications from subject matter experts • Business Value – Research and insights can be easily shared – Quickly react to changing market conditions 12
  • Personal File Sharing & Document Management  Post your key files to your profile and easily share them  Organize and tag them so they can be found quickly by you and others  Ratings of files, comments and notification of new versions  Business Value – The latest and greatest intellectual capital can be discovered and shared – Decisions can be based on the insight of subject matter experts  Coming in Lotus Connections 2.5 and Lotus Quickr 13
  • Wiki Collaborative Editing  Jointly create and edit web content using rich text editor  Rich navigation and tagging making it easy to find information  Supports tables, images, document uploads, tags and more  Notifications of new content, versions & pages  Stand-alone service or integrated with a Coming in Lotus Connections 2.5 community  and Lotus Quickr 14
  • Wikis/Blogs Collaborative Editing Use Cases  Frequently Asked Questions  Team newsletter or monthly report  Current customer/account status  Day & Night Shift turnover log/status  Product documentation and best practices  Business Value – Develop better content, faster with input from a variety of experts online – Reduce need for face to face meetings/ travel – Gain better insight from current information – Brainstorm and publish new ideas with out burdening IT 15
  • Vorteile „I Need Innovation“ Neue Möglichkeiten, innovativ zu sein 16
  • Vibrant, interactive Communities deliver Innovations  Customer Service – Tap employee and customer experience to find innovative solutions to problems – EVERY successful company has expert customers willing to help others  Focus Group Communities – Composed of key customers and product development staff – Deliver feedback on potential new products and services – Cheaper, faster and broader feedback  Business Value – Lower customer support costs – Drive product innovation – Increase customer loyalty and site visits Customer communities available today on IBM.COM 17
  • Customize Communities with Widgets  Integration via widgets with blogs, shared files, wikis and more  Community owners can customize elements (e.g. turning forums on / off, adding bookmarks, etc.) and themes  Improved discussion forum interface  Add entries via email  Statistics  Flag inappropriate content  Coming in Lotus Connections 2.5 18
  • „Social Software“ nutzen - ohne sie zu nutzen 19
  • Realistische Einschätzung der Nutzung von Social Software • Social Software wird in der Regel als Angebot an die potentiellen Anwender bereitgestellt. – Es besteht keine Verpflichtung zur Nutzung. – Diese wäre auch nicht durchsetzbar. • Im Gegenteil zum Web 2.0 ist eine rein konsumierende Nutzung bei Enterprise 2.0 bereits wünschenswert. Aus Unternehmenssicht werden hier bereits positive Effekte erzielt. • Bei der Einführung von Social Software sollte man sich Zielkorridor IBM intern eine Akzeptanz in der folgenden Größenordnung zum Ziel setzen: – ca. 10% der potetiellen Nutzer konsumieren bereitstellen Inhalte konsumieren regelmäßig Inhalte Inhalte – ca. 1% der potentiellen Nutzer stellen regelmäßig 1% 3-5 % Potentielle Teilnehmer Inhalte bereit • Weitere Nutzer können durch die Integration in andere IT Lösungen an Social SW herangeführt werden 10 % 15-25 % – Integration in die Unternehmens-Suche – Integration in ein Unternehmensportal – Nutzung von Social SW für die 'offizielle' Unternehmenskommunikation 100 % – Integration in Unternehmensprozesse (z.B. Innovations-Management) 20 20
  • Integrating Social Software with Existing Applications  Out of the box integration with IBM software portfolio  Out of the box integration with Microsoft Office and Exchange  Plug-ins from IBM Business Partners  Integration to Key Applications available via Atom APIs and Widgets  Business Value – Increase the value of existing application with Social Software – Accelerate adoption 21
  • Integration with Lotus Notes 22
  • Integration with Sametime 23
  • Integration with WebSphere Portal 24
  • Integration with Microsoft Office 25
  • Lotus Connections enabled CRM Solution  iExtensions is a Notes based Customer Relationship and Sales Force Automation application  Synchronize iExtensions contacts & Lotus profiles  Discover new contacts through automatic Email alerts on Profile changes  Business Value – Generate new leads by utilizing existing client contacts found via rich employee profiles – Increase Sales productivity with smarter sales staff who can tap  iEnterprise Solution the power of your organization 26
  • 27
  • Was ist ein Widget? • Ein Widget ist eine Mini-Anwendung oder ein Stück dynamischen Inhalts und kann einfach auf einer Webseite platziert werden • Widgets werden unterschiedlich bezeichnet: gadgets, blocks, flakes • Widgets können in beliebigen Programmiersprachen oder direkt in HTML entwickelt werden • Widgets sind “mashable”, wenn sie miteinander Daten austauschen können 28 28
  • Was ist ein Feed? • Ein Web Feed ist ein Datenformat, mit dem Nutzern häufig aktualisierte Inhalte beritgestellt werden können • Nutzer können RSS- / Atom-Feeds abonnieren (Feed-Reader / Browser) • Feeds entwickeln sich zu einem Standardformat zur Bereitstellung von Unternehmensdaten • Feeds können aus Enterprise-, Abteilungs- oder persönlichen Daten generiert werden 29 29
  • Was ist ein Mashup? Ein „Mashup“ ist eine Web-Anwendung, die durch die Kombination von Daten oder Funktionen aus verschiedenen Quellen erzeugt wird und damit neue Funktionalitäten und Einsichten liefert. • Schnelle Umsetzung • Wiederverwendung existierender Funktionen • Erfordert minimale technische Kenntnisse • Ermöglicht das Verbinden interner und externer Quellen 30 30
  • Viele Quellen für „Mashable Content“ Mashups Discover & Share Tools + platforms Applications Portal/portlets WAS Quickr Domino Connections Commerce Web Content Enterprise Data MQSeries Web Google Gadgets <WSDL> JDBC DB MQ Enterprise Apps Web services ERP CRM ECM Legacy Info Server IMS 31 31
  • IBM Mashup Center - Komponenten UI Lotus Mashups: Zusammenstellen von Mashup Seiten – schnell und einfach Common Catalog: Bereitstellung von Mashup Assets – Dynamik durch Community- Funktionen InfoSphere MashupHub: Zugriff auf und Verknüpfung von Daten unterschiedlicher Herkunft (Enterprise / Daten Abteilung / persönlich) im REST-Stil. Graphische Werkzeuge für die Manipulation und das Remixen von Feeds 32 32
  • WebSphere sMash – Entwickeln von Widgets • Hohe Produktivität der Entwickler durch Nutzung von dynamischen Skriptsprachen (Groovy und PHP) • Nutzt Web 2.0 Technologien zum Serviceaufruf und zur Datenabfrage • Stellt Entwicklern visuelle Werkzeuge zur Verfürgung, mit denen er Widgets entwickeln kann 33 33
  • Integration Mashups in Notes • Aktuell in Entwicklung Details: – iWidgets als Komponente in Notes Anwendungen verwenden – Mashup Seiten als Komponenten in Notes Anwendungen verwenden – Wiring für iWidgets und Mashup Seiten funktioniert 34 34
  • IBM Social Software Strategy RICH CLIENT PORTAL MASHUP BROWSER DESKTOP ATOM MOBILE CONNECTORS S Delivering the most complete set of collaboration and social software services that BLOGS ACTIVITIES COMMUNITIE S enable rich TEAM DOGEAR integration with SPACES Portal, Notes & PEOPLE PLACES CONTENT other applications you use everyday DOC WIKIS LIBRARIES SHARING FORUMS PROFILES HOME LISTS PAGES 35
  • IBM's Innovation Pipeline 36
  • IBM Center for Social Software  First-of-its-kind center of excellence for social software research.  Key research goal: promote social software based on scalable internal and external deployment.  Include a physical design center and demo center in Cambridge  Local programs in first year include Corporate Residency Program, year- round internships and public speakers series.  $15M investment in social software research 37 37
  • Examples of Current Research  Mashable Documents – Create, find and reuse information fragments to create new documents  Mobile Social Commerce – Scan product codes from mobile device and hear social content on the product via avatars 38
  • Summary  IBM is one of the leaders in Social Software for business and delivers capability today to help meet new business imperatives  IBM is delivering new ways to – Help you work smarter – Help you become more agile – Help you gain advantage  Social software can deliver new value to existing applications  IBM Center for Social Software is delivering new innovation for business use of social software 39
  • Fragen ? 40
  • Legal disclaimer © IBM Corporation 2008. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. iEnterprise and iExtensions is a trademark of iEnterprises Inc. in the United States , other countries, or both. All references to Renovations, MyHealthCare.com, and Madisons refer to a fictitious company and are used for illustration purposes only. 41