Your SlideShare is downloading. ×
Austin Innovative Rail Safety Outreach
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Austin Innovative Rail Safety Outreach


Published on

Presentation given at the 2008 Operation Lifesaver Conference to promote the use of innovative tactics to conduct rail safety outreach and education.

Presentation given at the 2008 Operation Lifesaver Conference to promote the use of innovative tactics to conduct rail safety outreach and education.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Innovative Rail Safety Outreach for a New Rail Transit Service in Austin, Texas Alissa Schram Community Involvement Specialist Rail Safety Liaison Capital Metro
  • 2. Capital MetroRail Capital MetroRail – Late 2008 startup – 32 miles on existing freight tracks from Leander to downtown – One of the area’s busiest traffic corridors – 9 stations planned – Sleek and quieter than typical commuter trains
  • 3. Physical Safety • Testing • Fencing • Enforcement • Quad Gates • Additional Signage at each intersection
  • 4. Operation Lifesaver • Commuter Rail Presentation • 30,000 Students • 41 Schools within one mile • Senior Centers • Libraries • Child Care Facilities
  • 5. OPERATION LIFESAVER & INNOVATIVE OUTREACH Education Community Engineering Enforcement Innovative Outreach
  • 6. Innovative Approach: Who’s Involved GROW (Grassroots Rail Outreach Working) Group A grassroots support team of existing organizations and campaigns: • Federal Railroad Administration • AAA • Girl Scouts of America • Alliance for Public Transportation • Housing Authority of the City of Austin • Amtrak • KLRU (PBS) • Austin American Statesman • Light Rail Now! .org • Austin Asian Chamber of Commerce • Media outlets • Austin Children’s Museum • Milkshake Media • Austin Independent School District • Mobiliti • Austin Fire Department • Operation Lifesaver • Austin Police Department • Partners in Education • Austin Public Library • Safe Kids Austin • Austin School of Film • Tate Austin Hahn • Babies’ R’ Us • Texas Bicycle Coalition • Border Media Partners • Travis County Attorney’s Office • Boy Scouts of America • Travis County EMS • Boys and Girls Clubs of the Capital Area • Travis County Sheriff’s Office • Dell Children’s Hospital • TxDOT • City of Austin Child Safety Program • Veolia • City of Leander Community Action Network • Univision • ECHO (End Chronic Homelessness Organizing Committee) • Youth InterACTIVE
  • 7. Endorsements • Will Wynn, Mayor of Austin • Austin Police Chief Art Acevedo • Austin EMS Director Ernie Rodriguez • Former Austin Fire Chief JJ Adame • Sally Tingle, Texas Operation Lifesaver, Director
  • 8. Completed Concepts • Girl Scouts Rail Safety Patch Program • Boy Scouts Rail Safety Patch Program • PSA Competition hosted by Austin School of Film • Flyers in English/Spanish, English/Vietnamese, and English/Mandarin • Bok covers for all Elementary and Middle/High school students within one mile of the tracks • Rail Safety PSA featuring Police and Fire Chiefs (English and Spanish) • Blockwalking to homes within a ¼ mile of the tracks • Posting yard signs at every rail-grade intersection • Rail Safety website: • Bus Radio Rail Safety PSAs on every Yellow Bus (AISD bus) in Austin • Visual representation at the Travis County Sherriff’s Shattered Dreams event • Endorsements from the Mayor, Police Chief, Fire Chief, and EMS Director • Facebook Site • MySpace Site • Magnets
  • 9. Concepts in Development • Webinars • Bus Wrap • Additional PSAs • Spanish Audience PSA • Billboards • Homeless community outreach • Driver education via AAA • Cyclist education via newsletters, Bicycle rodeos, listservs • Rail Safety component of Children’s museum transit exhibit • Employee message for major employers • Girl Scouts Event at train station • Boy Scouts Test Passengers
  • 10.
  • 11. Thanks! Alissa Schram 512-369-7759