A best practice checklist and worksheet to help plan mobile marketing campaigns with 2D barcodes like QR code or Microsoft Tag.
(First presented at SES New York 2011 as part of my Smart Mobile Marketing session.)
QR Code Best Practices Checklist & Campaign Worksheet
MOBILE TAG MARKETING CAMPAIGN CAMPAIGN NAME: DATE: CODE TYPE: CONTACT: STORED CONTENT: SUCCESS METRIC/GOAL:Best Practice Checklist□ Serve a business objective:□ Add value for the customer:□ Research our mobile audience□ Select an appropriate 2D code type (Factors: size, surface, tracking, scanning ease, reader audience)□ Minimize the amount of data stored in the code□ Confirm adequate Wi-Fi or Internet access in campaign area□ Be visually creative with the code□ Dont be "too creative" visually with the code□ Track campaign scan analytics□ Place codes in scannable locations□ Provide adequate time for users to scan□ Ensure proper code size:□ Assist users in finding a mobile barcode reader:□ Tell users what happens upon scanning:□ Provide a code back-up or alternative:□ Link to a smartphone-friendly destination□ Test codes to ensure scannability (Different smartphones, readers, context, lighting, speed, etc.)Notes: By Angie Schottmuller | InteractiveArtisan.com | March 2011