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QR Code Best Practices Checklist & Campaign Worksheet

by Director of Interactive Strategy and Optimization at Three Deep Marketing on Mar 18, 2011

  • 71,709 views

A best practice checklist and worksheet to help plan mobile marketing campaigns with 2D barcodes like QR code or Microsoft Tag. ...

A best practice checklist and worksheet to help plan mobile marketing campaigns with 2D barcodes like QR code or Microsoft Tag.
(First presented at SES New York 2011 as part of my Smart Mobile Marketing session.)

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13 of 3 previous next Post a comment

  • aschottmuller Angie Schottmuller, Director of Interactive Strategy and Optimization at Three Deep Marketing @adman511 The reality is that if you use your phone to access the Internet, the web page or mobile app can approximate your physical location to a small city neighborhood based on your WiFi connection. (If you're in a rural area, this could be discomforting on the paranoia note. However, WiFi usually sucks in those areas as well.) Some apps and web sites will ask you to provide your location, which roughly narrows down your relative proximity to a city block. For driving directions and mobile push notifications, the improved location accuracy is important.

    Specific to mobile barcodes, I can't think of a reason to provide reader apps with your specific location, unless you don't care. The analytics are very useful to the marketers when planning future similar or related ad campaigns. (See this case study example: http://j.mp/lhOhcd)

    The proprietary EZcode and Microsoft Tag formats and readers collect the most personal information about users scanning. They track 'device ID' which can in turn be used to determine how many times you've scanned a given code. As a result, they can do very cool loyalty campaigns as well as ensure discounts or promotion codes are only claimed once.
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  • adman511 adman511 Is it true that I can be tracked via a QR App on my Smart Phone? Don't want this but sure want to be able to read codes with it. Am I being paranoid? 2 years ago
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  • aschottmuller Angie Schottmuller, Director of Interactive Strategy and Optimization at Three Deep Marketing For easy sharing, feel free to use this short URL: http://bit.ly/qrcodechecklist 2 years ago
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QR Code Best Practices Checklist & Campaign Worksheet QR Code Best Practices Checklist & Campaign Worksheet Document Transcript