“You’re sure the homing beacon issecure aboard their ship? I’m taking anawful risk, Vader. This had better work.”- Grand Moff Wilhuff Tarkin
25-40% of mobile traffic is NOT detected bytraditional web analytics.
REALITYThose are the droids you were looking for.
Web Analytics for Mobile1. Track what you can Google Analytics - Create Advanced Segments: http://bit.ly/gamobiletracking2. Set ‘unknown referrers’ w/ tracking codes SiteCatalyst - Specify Referrer Hack: http://bit.ly/scsetreferrer
Top Actions on Mobile:• Make a phone call• Find nearest location
61% of mobileusers call after a local business search Source: Google - The Mobile Movement Study, 2011
Set Up Click-to-Call (CTC)1. Select the phone number2. Make it a hyperlink: Syntax: "tel:+" + [country code] + [phone #] Example: tel:+16515551212HTML:<a href="tel:+16515551212">(651) 555-1212</a>See RFC 3966 for specifications: http://bit.ly/rfc3966
Click-to-Call Conversion Tips<a href="tel:+16515551212" class="clicktocall">Call Now! (651)555-1212</a>• Include a phone icon For a FREE quote:• Include a CTA• Include the phone # Hours: Mon-Fri, 8am - 4pm CT• Style the link as a button• Include useful/enticing context• CSS style for mobile/non-mobile
Personalize with GeoIP• Personalize headings with city or metro names• Regionalize “voice” to use local terms or slang• List a nearby representative or store contacts• Re-center and zoom maps• Estimate sales tax or shipping fees• Pre-populate web form location fields
GeoIP Accuracy Check• Google Loader vs. MaxMind GeoIP City API: (JSfiddle code snippet) http://bit.ly/geoipgooglevsmaxmind• iTouchMap - Map Out Multiple Latitude and Longitude Points: http://bit.ly/itouchmap• HTML5 Geolocation Example w/ Code: http://html5demos.com/geo