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About I consult and contract with teams providing research and design strategy, creatively framing and articulating models borne out of mixed data analysis. I provide direct insight into opportunities, deepening understanding of your past, present and potential users and customers. Focusing on integrated product, service and environment strategy (analog and digital), I surface and deliver core intellectual, emotional and behavioral building blocks which determine how people successfully adopt and engage often ambiguous and intangible offerings, in the context of their daily lives. For healthcare related clients, I offer clinical and biopsychosocial expertise in Behavioral Medicine (Board Cert).