Social Media Workshop Presentation

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Putting together a presentation on social media can be frustrating because a) you never know how sophisticated the audience already is and b) there are already millions of decks on social media making it hard to create something original. That is why I decided to collect and put together an extensive deck by tapping into a lot of existing presentations. This presentation was the guideline for a basic client workshop including a lot of discussions and working sessions. The client specific parts are not included but I think it still serves as a good structure.

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Social Media Workshop Presentation

  1. 1. You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the… written by Alexander Osterwalder & Yves Pigneur co-created by An amazing crowd of 470 practitioners from 45 countries designed by Alan Smith, The Movement SOCIAL MEDIA WORKSHOP s[cubed] September 2010
  2. 2. Shaping ...
  3. 3. 1.THE SOCIAL MEDIA LANDSCAPE
  4. 4. THE SOCIAL MEDIA LANDSCAPE
  5. 5. Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media.“ Tom Smith, Universal McCann, 2008 “
  6. 6. Social media isn‘t a fad, it‘s a fundamental shift in the way we communicate.
  7. 7. The way THE MEDIA communicates Rupert Murdoch, Global Media Entrepreneur Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. REASON #5 “
  8. 8. The way POLITICIANS communicate
  9. 9. The way BRANDS communicate
  10. 10. Source: http://www.engagementdb.com/Report
  11. 11. A shift in the way PEOPLE communicate
  12. 12. SOME TRENDS in digital & social media
  13. 13. Media consumption as social experience
  14. 14. Apple is becoming omnipresent
  15. 15. It is all about screen technology
  16. 16. Augmented Reality
  17. 17. Social Scanning
  18. 18. Group Buying
  19. 19. Mobile Apps
  20. 20. Location-based services
  21. 21. Check into real-world locations www.foursquare.com
  22. 22. University Programs
  23. 23. Facebook places goes live in the UK
  24. 24. It‘s about where I will be next www.plancast.com
  25. 25. A convergence of platforms
  26. 26. The new twitter.com
  27. 27. Algorithmic Authority http://twittertim.es/schauerte
  28. 28. Content aggregation Content aggregation
  29. 29. 2. SOCIAL MEDIA STRATEGY
  30. 30. How do we get there?
  31. 31. Three key questions for social media Why? How? What?
  32. 32. Why?
  33. 33. Because social media can support different functions in marketing communications.
  34. 34. 1: PUBLIC RELATIONS 1. Public Relations
  35. 35. 2: CUSTOMER SERVICE2. Customer Service
  36. 36. 3: LOYALTY-BUILDING 3. Loyalty Building
  37. 37. 4: COLLABORATION 4. Collaboration
  38. 38. 5: NETWORKING 5. Networking
  39. 39. 6: THOUGHT-LEADERSHIP 6.Thought-Leadership
  40. 40. What?
  41. 41. Organization Content Structure Roadmap
  42. 42. How?
  43. 43. The Channels
  44. 44. 3. SOCIAL MEDIA CHANNELS
  45. 45. Launched by this guy in 2004
  46. 46. Beirut 2010
  47. 47. Facebook passes Google Source: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9
  48. 48. Facebook passes the United States 1 China 1.330 m 2 India 1.173 m 3 Facebook 515 m 4 United States 310 m 5 Indonesia 242 m Source: http://www.internetworldstats.com/
  49. 49. The 10 Largest Countries on Facebook Source: www.checkfacebook.com, date for 13/09/2010
  50. 50. Facebook users in Arabic countries Egypt 4.121.460 (39%) Saudi Arabia 2.623.606 (41%) Marocco 2.158.680 (33%) UAE 1.740.720 (77%) Tunisia 1.708.700 (61%) Jordan 1.058.620 (94%) Source: www.checkfacebook.com, date for 13/09/2010 Lebanon 1.022.300 (65%) Kuwait 559.900 (62%) Qatar 424.880 (100%) Iraq 278.000 (100%) Bahrain 237.500 (95%) Oman 173.660 (51%)
  51. 51. Source: www.checkfacebook.com, date for 13/09/2010
  52. 52. Post everything in one place Video Pictures Fans
  53. 53. In short, the most fascinating thing about Twitter is not what it‘s doing to us. It‘s what we are doing to it.“ Steven B. Johnson, 2009 “
  54. 54. Integrated twitter lists
  55. 55. www.flickr.com
  56. 56. The number of photos archived on Flickr.com as of June 2009. 3,600,000,000 That’s roughly 1 photo per every 2 people on the planet.
  57. 57. A great tool to stage products & events
  58. 58. 100,000,000The number of YouTube videos viewed per day.
  59. 59. Video is the best tool for a conference
  60. 60. Generate interest by providing free content
  61. 61. every second, a new user gets LinkedIn
  62. 62. 4.TOOLS & APPS
  63. 63. Tweetdeck
  64. 64. Social bookmarking via delicious www.delicious.com
  65. 65. The bookmarking feature of delicious can lead to a steadier flow of traffic and repeat traffic over time as people return to pages they have bookmarked.“ “
  66. 66. Generating word clouds via wordle.net
  67. 67. Read Later! Achim
  68. 68. Apps
  69. 69. 5.WORKING SESSION
  70. 70. Now it is your turn
  71. 71. website: www.scubed.de twitter: @schauerte Contact
  72. 72. Thank you.

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