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Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
Social Media Workshop Presentation
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Social Media Workshop Presentation

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Putting together a presentation on social media can be frustrating because a) you never know how sophisticated the audience already is and b) there are already millions of decks on social media making …

Putting together a presentation on social media can be frustrating because a) you never know how sophisticated the audience already is and b) there are already millions of decks on social media making it hard to create something original. That is why I decided to collect and put together an extensive deck by tapping into a lot of existing presentations. This presentation was the guideline for a basic client workshop including a lot of discussions and working sessions. The client specific parts are not included but I think it still serves as a good structure.

Published in: Education, Technology, Business
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Transcript

  • 1. You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the… written by Alexander Osterwalder & Yves Pigneur co-created by An amazing crowd of 470 practitioners from 45 countries designed by Alan Smith, The Movement SOCIAL MEDIA WORKSHOP s[cubed] September 2010
  • 2. Shaping ...
  • 3. 1.THE SOCIAL MEDIA LANDSCAPE
  • 4. THE SOCIAL MEDIA LANDSCAPE
  • 5. Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media.“ Tom Smith, Universal McCann, 2008 “
  • 6. Social media isn‘t a fad, it‘s a fundamental shift in the way we communicate.
  • 7. The way THE MEDIA communicates Rupert Murdoch, Global Media Entrepreneur Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. REASON #5 “
  • 8. The way POLITICIANS communicate
  • 9. The way BRANDS communicate
  • 10. Source: http://www.engagementdb.com/Report
  • 11. A shift in the way PEOPLE communicate
  • 12. SOME TRENDS in digital & social media
  • 13. Media consumption as social experience
  • 14. Apple is becoming omnipresent
  • 15. It is all about screen technology
  • 16. Augmented Reality
  • 17. Social Scanning
  • 18. Group Buying
  • 19. Mobile Apps
  • 20. Location-based services
  • 21. Check into real-world locations www.foursquare.com
  • 22. University Programs
  • 23. Facebook places goes live in the UK
  • 24. It‘s about where I will be next www.plancast.com
  • 25. A convergence of platforms
  • 26. The new twitter.com
  • 27. Algorithmic Authority http://twittertim.es/schauerte
  • 28. Content aggregation Content aggregation
  • 29. 2. SOCIAL MEDIA STRATEGY
  • 30. How do we get there?
  • 31. Three key questions for social media Why? How? What?
  • 32. Why?
  • 33. Because social media can support different functions in marketing communications.
  • 34. 1: PUBLIC RELATIONS 1. Public Relations
  • 35. 2: CUSTOMER SERVICE2. Customer Service
  • 36. 3: LOYALTY-BUILDING 3. Loyalty Building
  • 37. 4: COLLABORATION 4. Collaboration
  • 38. 5: NETWORKING 5. Networking
  • 39. 6: THOUGHT-LEADERSHIP 6.Thought-Leadership
  • 40. What?
  • 41. Organization Content Structure Roadmap
  • 42. How?
  • 43. The Channels
  • 44. 3. SOCIAL MEDIA CHANNELS
  • 45. Launched by this guy in 2004
  • 46. Beirut 2010
  • 47. Facebook passes Google Source: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9
  • 48. Facebook passes the United States 1 China 1.330 m 2 India 1.173 m 3 Facebook 515 m 4 United States 310 m 5 Indonesia 242 m Source: http://www.internetworldstats.com/
  • 49. The 10 Largest Countries on Facebook Source: www.checkfacebook.com, date for 13/09/2010
  • 50. Facebook users in Arabic countries Egypt 4.121.460 (39%) Saudi Arabia 2.623.606 (41%) Marocco 2.158.680 (33%) UAE 1.740.720 (77%) Tunisia 1.708.700 (61%) Jordan 1.058.620 (94%) Source: www.checkfacebook.com, date for 13/09/2010 Lebanon 1.022.300 (65%) Kuwait 559.900 (62%) Qatar 424.880 (100%) Iraq 278.000 (100%) Bahrain 237.500 (95%) Oman 173.660 (51%)
  • 51. Source: www.checkfacebook.com, date for 13/09/2010
  • 52. Post everything in one place Video Pictures Fans
  • 53. In short, the most fascinating thing about Twitter is not what it‘s doing to us. It‘s what we are doing to it.“ Steven B. Johnson, 2009 “
  • 54. Integrated twitter lists
  • 55. www.flickr.com
  • 56. The number of photos archived on Flickr.com as of June 2009. 3,600,000,000 That’s roughly 1 photo per every 2 people on the planet.
  • 57. A great tool to stage products & events
  • 58. 100,000,000The number of YouTube videos viewed per day.
  • 59. Video is the best tool for a conference
  • 60. Generate interest by providing free content
  • 61. every second, a new user gets LinkedIn
  • 62. 4.TOOLS & APPS
  • 63. Tweetdeck
  • 64. Social bookmarking via delicious www.delicious.com
  • 65. The bookmarking feature of delicious can lead to a steadier flow of traffic and repeat traffic over time as people return to pages they have bookmarked.“ “
  • 66. Generating word clouds via wordle.net
  • 67. Read Later! Achim
  • 68. Apps
  • 69. 5.WORKING SESSION
  • 70. Now it is your turn
  • 71. website: www.scubed.de twitter: @schauerte Contact
  • 72. Thank you.

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