New Mass Media: Community Radio


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Explains new mass media with special reference to community radio; its status and role in agriculture in India.

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New Mass Media: Community Radio

  1. 1. New Community Media: A Case of Community Radio Dr A.S.Charyulu
  2. 2. No man is an island……….
  3. 3. The community can be territorial or geographical - a township, village, district or island. It can also be a group of people with common interests, who are not necessarily living in one defined territory. Community
  4. 4. New Community Media Technologies Internet Technologies – Internet2 Sign in to My Office Online ( What's this? ) | Sign in Web 2.0 Technologies
  5. 6. Open Source Software New Community Media Technologies
  6. 7. Copyleft – Creative Commons New Community Media Technologies Right to Information Act
  7. 8. New Community Media Platforms <ul><li>Blogs </li></ul><ul><li>Social Network Portals </li></ul><ul><li>RSS feeds </li></ul><ul><li>Podcasting </li></ul><ul><li>Open Repositories </li></ul><ul><li>Community of Practice </li></ul><ul><li>Community Radio </li></ul><ul><li>Participatory Video </li></ul><ul><li>Community T.V </li></ul><ul><li>Community Multimedia Centres </li></ul>
  8. 11. Podcast
  9. 12. Community Radio means radio broadcasting with the objective of serving the cause of the community in the service area by involving members of the community in the broadcast of their programmes. Community Radio
  10. 13. <ul><li>A community radio station is one that is operated in the community, for the community, about the community and by the community. </li></ul>Community Radio
  11. 14. It affords a unique advantage of receiving transmission through low cost, battery operated portable receiving sets. Community Radio
  12. 15. Community radio can be managed or controlled by one group, by combined groups, or of people such as women, children, farmers, fisher folk, ethnic groups, or senior citizens. Who Manage Community Radio
  13. 16. <ul><li>It encourages participation </li></ul><ul><li>It offers the opportunity to any member of the community to initiate communication and participate in program making, management and ownership of the station. </li></ul>Characteristics of Community Radio
  14. 17. It uses technology appropriate to the economic capability of the people, not that which leads to dependence on external sources. Characteristics of Community Radio
  15. 18. <ul><li>It is motivated by community well being, not commercial considerations. </li></ul><ul><li>It promotes and improves problem solving. </li></ul>Characteristics of Community Radio
  16. 19. Principles of Community Radio <ul><li>Access </li></ul><ul><li>Participation </li></ul><ul><li>Self-management </li></ul><ul><li>Community mandate </li></ul><ul><li>Accountability </li></ul>
  17. 20. <ul><li>Non-profit organizations having a proven record of at least three years of service to the local community </li></ul><ul><li>State Agricultural Universities (SAUs), ICAR institutions and Krishi Vigyan Kendras. </li></ul><ul><li>Well established educational institutions. </li></ul>Who are eligible?
  18. 21. <ul><li>License will be granted for FM transmitters for power of 50 Watts or less. </li></ul><ul><li>The licensees shall furnish a bank guarantee for a sum of Rs.25,000/- at the time of Grant of Permission Agreement. </li></ul><ul><li>CRS should be designed to serve a specific well defined Local community. </li></ul>Rules for CR
  19. 22. <ul><li>It should have an ownership and management structure that is reflective of the Community that the CRS seeks to serve. </li></ul><ul><li>Programmes for broadcast should be relevant to the educational, developmental, social and cultural needs of the community. </li></ul><ul><li>It must be a legal entity i.e. it should be registered under the Societies Act. </li></ul>Rules for CR
  20. 23. Procedure <ul><li>The Universities/Deemed University or Government run educational institution will have a single window clearance by putting up cases before an Inter Ministerial Committee chaired by Secretary, I&B for approval. </li></ul><ul><li>In case of all other applicants, Letters of Intent (LOI) will be issued only on receipt of clearance from Ministries of Home Affairs, Defence & HRD. </li></ul>
  21. 24. Basic Equipment Approximate cost (US$) 1 unit 20-40 watt transmitter (exciter) 1,500 1 unit 100-watt booster 1,000 1 set Antenna system/single dipole 400 1 unit 12-channel/audio mixer 500 1 unit Amplifier 300 2 units Tape deck @ 500 1,000 1 unit CD player @ 200 400 3 units Karaoke 300 2 units Microphones @ 100 300 3 units Portable tape recorders @ 150 300 1 roll Floor stand mic/boom @ 15 30 1 unit Microphone cable 30 2 pcs. KG 1500 D AVR 250 2 pcs. Headphones @ 30 60 XLR connectors (male/female) 20 Total cost $6,390 Equipment
  22. 25. Objective of the Community Radio <ul><li>The basic objective of the Community Radio broadcasting would be to serve the cause of the community in the service area of the licensee by involving members of the community in the broadcast of their programmes. </li></ul>
  23. 26. Focus of Community Radio <ul><li>The programmes on the community radio service will focus on issues relating to education, health, environment, agriculture rural and community development. The content must be confined to social, cultural and local issues and the format, subject, presentation and language must reflect and exude the local flavour and fragrance. </li></ul>
  24. 27. CR initiatives in India <ul><li>Alternative for India Development-AID project in Daltongunj (Jharkhand) </li></ul><ul><li>Kutch Mahila Vikas Sangathan-KMVS project in Bhuj (Gujarat) </li></ul><ul><li>VOICES project in Budhikote (Karnataka) </li></ul><ul><li>Deccan Development Society-DDS project in Pastapur (Andhra Pradesh) </li></ul>
  25. 28. Studio at Anna FM @ 90.4, Anna University, Chennai [Madras] (Photo: courtesy of Andrea Borgnino)
  26. 29. <ul><li>National Consultation on 6-7 March 2007. </li></ul><ul><li>Community based organisations interested in setting up community radio stations (CRS). </li></ul><ul><li>State Agricultural Universities </li></ul><ul><li>Krishi Vigyan Kendras </li></ul><ul><li>Established Campus Community Radio Stations </li></ul><ul><li>National and International NGO’s/ Bilateral agencies who will support the CR movement in India. </li></ul>Status of CR in India
  27. 30. Status of CR in India <ul><li>Letter of Intent Holders </li></ul><ul><li> </li></ul><ul><li>List of institutions / organisations applied for grant of permission to set up community radio stations </li></ul><ul><li> </li></ul><ul><li>4000 community radio stations will have sprung up in India by 2008 under the new enabling community radio policy announced by the Government </li></ul><ul><li>Rules </li></ul><ul><li>CRS packages </li></ul>
  28. 31. CR in Agricultural Institutions <ul><li>Indian Council of Agriculture Research (ICAR) is eligible. </li></ul><ul><ul><li>38 State Agriculture Universities </li></ul></ul><ul><ul><li>39 Central Research Institutes </li></ul></ul><ul><ul><li>18 National Research Centers </li></ul></ul><ul><ul><li>553 Krishi Vigyan Kendras </li></ul></ul>
  29. 32. <ul><li>KVK Baramati started FM community radio dedicated to agriculture on 29 March, 2005. </li></ul>CR in Agricultural Institutions <ul><li>CRS Services: </li></ul><ul><li>Market information </li></ul><ul><li>Day-today field operation of important crops and major enterprises </li></ul><ul><li>Information on daily weather </li></ul><ul><li>Daily serial reading of a book on agriculture </li></ul><ul><li>Answering farmers questions by subject-matter specialists </li></ul>
  30. 33. <ul><li>CRS Services…… </li></ul><ul><li>Farmers’ school on radio, i.e. a serial on a crop or enterprise </li></ul><ul><li>Disease forecasting </li></ul><ul><li>Interviewing a progressive farmer </li></ul><ul><li>Slot for subject matter specialist of State Agricultural University or other research institute </li></ul>CR in Agricultural Institutions
  31. 34. <ul><li>In February 2008…………. </li></ul><ul><li>Krishi Vigyan Kendra, Bharsar, Pauri, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Gwaldham.Chamoli, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra. Ranichauri, Tehri Garhwal, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Chiniyalisaur, Uttarkashi, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Jyolikot, Distt-Nainital, Uttarakhand </li></ul><ul><li>6. Krishi Vigyan Kendra, Lohaghat. P.O.Galchoura, Distt-Champawat, Uttarakhand </li></ul>CR in Agricultural Institutions
  32. 35. 7. Krishi Vigyan Kendra, Jakhdhar, Rudraprayag, Uttarakhand 8. Krishi Vigyan Kendra, Udham Singh Nagar, Uttarakhand 9. Krishi Vigyan Kendra, Harbatpur, Dehradun, Uttarakhand 10. Krishi Vigyan Kendra, Dhanausi, Haridwar, Uttarakhand 11. Krishi Vigyan Kendra, Ranikhet, Almora, Uttarakhand 12. Krishi Vigyan Kendra, Reddipalli, Anantapur, Andhra Pradesh 13. CCS Haryana Agricultural University, Hissar, Haryana 14. Indian Veterinary Research Institute Izatnagar-Bareilly, Uttar Pradesh . CR in Agricultural Institutions
  33. 37. Where you know more on CR
  34. 38. <ul><li>Thanks </li></ul>