ICT-enabled Services for Agricultural Development in India For academic purpose only Dr A.S.Charyulu National Institute of Agricultural Extension Management (MANAGE) Hyderabad, India.

What is ICT? ICT includes any communication device or application, encompassing: Telephone Radio Television Cellular phone Computers Networks Satellite systems Hardware and software The Internet and its applications, WWW, Portals Various services and applications-videoconferencing and distance learning.

ICT includes any communication device or application, encompassing:

Telephone

Radio

Television

Cellular phone

Computers

Networks

Satellite systems

Hardware and software

The Internet and its applications, WWW, Portals

Various services and applications-videoconferencing and distance learning.

Digital Revolution What is “Digital”? What is “Revolution”? Digital Revolution: Digitization of information Major advances in ICT (over the past two decades) Rapid growth in telecommunication networks (such as the Internet)

What is “Digital”?

What is “Revolution”?

Digital Revolution:

Digitization of information

Major advances in ICT (over the past two decades)

Rapid growth in telecommunication networks (such as the Internet)

Advances in ICTs Convergence of technologies Miniaturization Speed of processing data Increase of storage capacity Increase of bandwidth Networking – wireless technologies

Convergence of technologies

Miniaturization

Speed of processing data

Increase of storage capacity

Increase of bandwidth

Networking – wireless technologies

Digitalization ↔ Globalization Digitalization Communication Revolution Information flow Networking Globalization Trade flow Private capital flow Outsourcing growth

Digitalization

Communication Revolution

Information flow

Networking

Globalization

Trade flow

Private capital flow

Outsourcing growth

Digitalization ↔ Globalization: The New Economy Transform business & market processes Accelerating GLOBALIZATION DIGITALIZATION

The Digital Divide Difference between: those who have access and effective use of technology , and those who either lack it or don’t use it effectively. Types of Divide : The Global Divide (among countries ) The Social divide (within countries)

Difference between:

those who have access and effective use of technology , and

those who either lack it or don’t use it effectively.

Types of Divide :

The Global Divide (among countries )

The Social divide (within countries)

The Global Divide: The disparity, among countries , between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively. The Social Divide: The disparity, within a country , between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively. The Digital Divide

The Global Divide:

The disparity, among countries , between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively.

The Social Divide:

The disparity, within a country , between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively.

The Digital Divide Haves and have-nots based on the followiing facts: Technical aspects (infrastructure, ability, bandwidth) Gender: fewer girls involved Politics: ICT a threat for countries that do not want free flow of information Language: a dominance of English and Western languages: limits access to information Literacy: both illiteracy and IT-illiteracy affect access.

Haves and have-nots based on the followiing facts:

Technical aspects (infrastructure, ability, bandwidth)

Gender: fewer girls involved

Politics: ICT a threat for countries that do not want free flow of information

Language: a dominance of English and Western languages: limits access to information

Literacy: both illiteracy and IT-illiteracy affect access.

Mobile phone Bridging Digital Divide: ICT Innovations

Mobile phone

Simputer ™ is a low cost portable alternative to PCs Bridging Digital Divide: ICT Innovations Photo credits: http://www.simputer.org

Simputer ™ is a low cost portable alternative to PCs

Personal Digital Assistant (PDA) Bridging Digital Divide: ICT Innovations

Personal Digital Assistant (PDA)

Videoconferencing Bridging Digital Divide: ICT Innovations

Videoconferencing

Community Radio Bridging Digital Divide: ICT Innovations Photo courtesy: Deccan Development Society

Community Radio

Application of ICTs Development Governance Agriculture

Development

Governance

Agriculture

Development Planning for development, Health, Education, Disaster management etc. Application of ICTs

Development

Planning for development, Health, Education, Disaster management etc.

Courtesy and credits: National Informatics Centre (NIC), Govt. of India, screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.

Converging Funds from different schemes

Palaniammal’s eyes… Application of ICTs Photographs by an ordinary web camera: Remote feedback given by Aravind Eye hospital Credit : IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in

Palaniammal’s eyes…

Application of ICTs The Power of Visual Communication A Doctor in Madurai talking to patients in Ulaganathapuram Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in

Application of ICTs Remote Cardiac care Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in

Grameen VillagePhone, Bangladesh. Application of ICTs (Photo from: www.grameenphone.com)

Grameen VillagePhone, Bangladesh.

Central Government Initiatives : DAC-NATP, DACNET, AGMARKNET, KCC DARE-ARIS,ATIC, Ministry of CIT(NIC)- CICs State Government Supported : Rajasthan- Jan Mitra, Gujarat-GAU-SAT-KRU, M.P.- Gyandoot, Maharashtra-Maha-Agrinet, A.P.-Rural e-Seva, Karnataka-Rhythu Sampark Kendras and Bhoomi, Kerala- Kissan Kerala, Akshaya Kendras Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata Kisan Kendras of Tata Chemicals, Parry’s Corners of EID Parry and Chirag Kendras of n-Logue NGOs and other private Sector : Information Village-MSSRF, Drishti.com, Agriwatch.com, TARA Kendras. ICTs Applications in India

Central Government Initiatives : DAC-NATP, DACNET, AGMARKNET, KCC DARE-ARIS,ATIC, Ministry of CIT(NIC)- CICs

State Government Supported : Rajasthan- Jan Mitra, Gujarat-GAU-SAT-KRU, M.P.- Gyandoot, Maharashtra-Maha-Agrinet, A.P.-Rural e-Seva, Karnataka-Rhythu Sampark Kendras and Bhoomi, Kerala- Kissan Kerala, Akshaya Kendras

Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata Kisan Kendras of Tata Chemicals, Parry’s Corners of EID Parry and Chirag Kendras of n-Logue

NGOs and other private Sector : Information Village-MSSRF, Drishti.com, Agriwatch.com, TARA Kendras.

Ministry of Panchayati Raj to establish Information Kiosks in 2,37,000 Panchayats (Mission 2007) Department of Information Technology (DIT) plans to initiate over 1,00,000 Common Service Centres (CSCs) under the National eGovernance Plan (NeGP). ITC is adding 7 new eChaupals a day and plans to scale up to 20,000 eChaupals by 2010 covering 100,000 villages in 15 states. (Sivakumar CEO, ITC-IBD) Governments of Uttaranchal, Rajasthan, A.P., Kerala have also announced Major Rural Connectivity Projects Application of ICTs in Agriculture

Ministry of Panchayati Raj to establish Information Kiosks in 2,37,000 Panchayats (Mission 2007)

Department of Information Technology (DIT) plans to initiate over 1,00,000 Common Service Centres (CSCs) under the National eGovernance Plan (NeGP).

ITC is adding 7 new eChaupals a day and plans to scale up to 20,000 eChaupals by 2010 covering 100,000 villages in 15 states. (Sivakumar CEO, ITC-IBD)

Governments of Uttaranchal, Rajasthan, A.P., Kerala have also announced Major Rural Connectivity Projects

Use of ICT by all NARS Research Information Networks, Expert Systems, Decision Support Systems; Knowledge Networks Agricultural Extension Cyber Extension, e-Extension, Virtual Extension Agribusiness &Marketing Market information websites; Agribusiness portals E-trading Application of ICT in Agricultural Research-Extension-Marketing

Use of ICT by all NARS

Research Information Networks, Expert Systems, Decision Support Systems; Knowledge Networks

Agricultural Extension

Cyber Extension, e-Extension, Virtual Extension

Agribusiness &Marketing

Market information websites; Agribusiness portals

E-trading

e Sagu eSagu is an IT-based agro-advisory system by IIIT, Hyderabad Personalized : Agriculture expert advice at the farmer’s door-step. Query-less: Farmers need not ask a question Continuous: Advice is provided regularly (once in a week) from sowing to harvesting. Timely: Provides the advice within 24 to 36 hours Cost-effective.

eSagu is an IT-based agro-advisory system by IIIT, Hyderabad

Personalized : Agriculture expert advice at the farmer’s door-step.

Query-less: Farmers need not ask a question

Continuous: Advice is provided regularly (once in a week) from sowing to harvesting.

Timely: Provides the advice within 24 to 36 hours

Cost-effective.

Courtesy and Credit: e-Sagu, IIIT, Hyderabad Agriculture experts Community System Agricultural Information System (PORTAL) Soil data Plant properties Crop data Farmer’s details Research data Coordinator Coordinator Coordinator Far mer Far mer Far mer Far mer Far mer Far mer Far mer Far mer Far mer

Soil data

Plant properties

Crop data

Farmer’s details

Research data

Courtesy and Credit: e-Sagu, IIIT, Hyderabad

eSagu – an Agro Advisory System eSagu provides personalized advice eSagu is feedback based eSagu provides timely advice eSagu is query-less eSagu covers all the farms (poor farmers) eSagu is cost-effective eSagu can be developed with the available infrastructure eSagu creates the effect of multiple agriculture scientists visiting each and every farm.

eSagu provides personalized advice

eSagu is feedback based

eSagu provides timely advice

eSagu is query-less

eSagu covers all the farms (poor farmers)

eSagu is cost-effective

eSagu can be developed with the available infrastructure

eSagu creates the effect of multiple agriculture scientists visiting each and every farm.

Computer to Mobile SMS Broadcast Service Sender Receiver Courtesy and credit: KVK, Bhabaleswar.

Courtesy and credit : TNAU, Coimbatore .

Community Radio Courtesy and credit : TNAU, Coimbatore .

CR in Agricultural Institutions Indian Council of Agriculture Research (ICAR) is eligible. 38 State Agriculture Universities 39 Central Research Institutes 18 National Research Centers 553 Krishi Vigyan Kendras

Indian Council of Agriculture Research (ICAR) is eligible.

38 State Agriculture Universities

39 Central Research Institutes

18 National Research Centers

553 Krishi Vigyan Kendras

In February 2008…………. Krishi Vigyan Kendra, Bharsar, Pauri, Uttarakhand Krishi Vigyan Kendra, Gwaldham.Chamoli, Uttarakhand Krishi Vigyan Kendra. Ranichauri, Tehri Garhwal, Uttarakhand Krishi Vigyan Kendra, Chiniyalisaur, Uttarkashi, Uttarakhand Krishi Vigyan Kendra, Jyolikot, Distt-Nainital, Uttarakhand Krishi Vigyan Kendra, Lohaghat. P.O.Galchoura, Distt-Champawat, Uttarakhand CR in Agricultural Institutions

In February 2008………….

Krishi Vigyan Kendra, Bharsar, Pauri, Uttarakhand

Krishi Vigyan Kendra, Gwaldham.Chamoli, Uttarakhand

Krishi Vigyan Kendra. Ranichauri, Tehri Garhwal, Uttarakhand

Krishi Vigyan Kendra, Chiniyalisaur, Uttarkashi, Uttarakhand

Krishi Vigyan Kendra, Jyolikot, Distt-Nainital, Uttarakhand

Krishi Vigyan Kendra, Lohaghat. P.O.Galchoura, Distt-Champawat, Uttarakhand

7. Krishi Vigyan Kendra, Jakhdhar, Rudraprayag, Uttarakhand 8. Krishi Vigyan Kendra, Udham Singh Nagar, Uttarakhand 9. Krishi Vigyan Kendra, Harbatpur, Dehradun, Uttarakhand 10. Krishi Vigyan Kendra, Dhanausi, Haridwar, Uttarakhand 11. Krishi Vigyan Kendra, Ranikhet, Almora, Uttarakhand 12. Krishi Vigyan Kendra, Reddipalli, Anantapur, Andhra Pradesh 13. CCS Haryana Agricultural University, Hissar, Haryana 14. Indian Veterinary Research Institute Izatnagar-Bareilly, Uttar Pradesh . CR in Agricultural Institutions

ICTs for Agricultural Marketing Market Information Production information, Price information, forecasting, market intelligence, farmers advisory services Networking of Markets through ICTs Commodity Exchanges, Futures Trade Value chain management Knowledge intensive post-harvest management, Traceability , quality and certification, Supply chain management

Market Information

Production information, Price information, forecasting, market intelligence, farmers advisory services

Networking of Markets through ICTs

Commodity Exchanges, Futures Trade

Value chain management

Knowledge intensive post-harvest management, Traceability , quality and certification, Supply chain management

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Courtesy and credit : APEDA. Screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.

Supply Chain Technologies 2 D Bar Codes 3 D Bar Codes RFID GPRS Intelligent Packing

2 D Bar Codes

3 D Bar Codes

RFID

GPRS

Intelligent Packing

RFID (Radio Frequency Identification) Transponder Transceiver EPC Global Trade ID Number EPC Network

Transponder

Transceiver

EPC Global Trade ID Number

EPC Network

RFID Current Applications Electronic article surveillance Speed pass payment systems Warehouse management Livestock traceability

Electronic article surveillance

Speed pass payment systems

Warehouse management

Livestock traceability

RFID- Benefits Improves security – reduced theft Shrinkage control Labor savings (throughout supply chain) Numerous marketing applications like tracking in store shopper movement and linkage to smart loyalty cards Improved service like total cart out scanning at check outs

Improves security – reduced theft

Shrinkage control

Labor savings (throughout supply chain)

Numerous marketing applications like tracking in store shopper movement and linkage to smart loyalty cards

Improved service like total cart out scanning at check outs

RFID Trolley RFID Chip

2D Bar Code 3D Bar Code

Intelligent Packaging

ICT Initiatives at Village Level Public Initiatives Private Initiatives NGOs Initiated Partnerships in ICT enabled services

Agri and animal husbandry social development work Input-Output marketing, technology dissemination Research – farmers linkage, call centers Salient services Uplifting of remote area people Business goals with social orientation Research, education, training, and capacity building Area of interest Funds from International Agencies / State Govt. Company expenditure Funds from Central and State Govt. Investment NGOs Private Public Features

NGOs Private Public Features Remote and socially under – developed areas Commercial, strong marketing areas of the companies Based on research and training needs, village/district Working areas To create awareness about socio-economic benefits to innovative technologies To generate economic benefits for the people as well as the company To make role model for agri and the allied development Goals Volunteers from local areas and service oriented personnel Local trader, professional personnel Govt. officials, trained local person IT facilitator at the village level

Group Approach Partnerships in ICTs Coordination among Departments Capacity building of farmers Road ahead ……..

Group Approach

Partnerships in ICTs

Coordination among Departments

Capacity building of farmers

Thanks Credits: The screenshots of applications and web pages are taken from the presentations of the respective organizations and their websites and presentations of several resource persons for academic purpose only. The credit goes to the these organizations, sources and individuals. Please give proper citation to these sources if in case this material is used. The views and points are purely personal and not necessarily that of MANAGE