Stop Saying, Start Doing

ADVERTISING
ISN’T DEAD.

TELEVISION IS.

I haven’t discovered
anything new on TV in
years.
It is always the last to
know.

But we still rely on
advertising to discover
new ideas and products.

The
WHERE
has
changed

And the
VALUE,
DIVERSITY,
PURPOSE,
and
HOW

Others are doing the
advertising for brands.
The authority has
shifted.

Brands should be
embarrassed that
Engadget tells me
about new products
before they do.

The “seekers” are
growing, and they are
empowered to discover
on their own terms.
Is your brand enabling
that discovery?

Text
B