Light Up Your Brand

by James Rice on Jun 27, 2008

Presentation by James Rice of Ascentium at the Light Up Your Brand event June 25, 2008 in Portland, Oregon.

Presentation by James Rice of Ascentium at the Light Up Your Brand event June 25, 2008 in Portland, Oregon.

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Light Up Your Brand — Presentation Transcript

Stop Saying, Start Doing

ADVERTISING ISN’T DEAD.

TELEVISION IS.

I haven’t discovered anything new on TV in years. It is always the last to know.

But we still rely on advertising to discover new ideas and products.

The WHERE has changed

And the VALUE, DIVERSITY, PURPOSE, and HOW

Others are doing the advertising for brands. The authority has shifted.

Brands should be embarrassed that Engadget tells me about new products before they do.

The “seekers” are growing, and they are empowered to discover on their own terms. Is your brand enabling that discovery?

Pedro Mello Very good! Great insights! What a pity it's not downloadable. 3 years ago

Are you sure you want to Yes No

Carmen María Pérez , Ejecutiva at My own sweet home! Very interesting. Thanks fot sharing. 3 years ago

Graham Bennett , Training & Development Specialist at GGB Bearing Technology Great information... nicely presented. Thanks! 3 years ago

Corona at Corona Simple and effective. Thanks 3 years ago

Arun Jay , Principal Designer at SlideShare Very insightful! Thanks for sharing this! 3 years ago