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Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
Michele Wagner: Multimedia Best Practices session, ASBPE 2011
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Michele Wagner: Multimedia Best Practices session, ASBPE 2011

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Michele Wagner

Michele Wagner

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Transcript

  • 1. Best Practices: Producing & Leveraging Multimedia Michele Vaccarello Wagner Sr. Digital Editor Putman Media
  • 2. B-to-B Video & Audio
    • How to Measure It?
    • How to Monetize It?
    • How to Leverage It?
    • Do Readers Want it
    • and is it Worth My Time?
  • 3. Multimedia Programs $$$ Harder to produce. More expensive to produce. Can be gated/sold at higher cost.
    • In-House Video Productions:
    • Webisodes
    • Video Reports
    $ Easy to produce. Saleable.
    • Podcast Programs
    $ Easy to produce. Easy to sell. Easy to leverage.
    • Backpack Videos
  • 4. Backpack Video Reporting
    • Great, easy for tradeshows
    • No time to produce, no time to edit
    • Leverage coverage via transcriptions, social media
    • Examples:
    • http://www.pharmamanufacturing.com/extras/Interphex2011.html
    • http:// www.youtube.com/user/pharmabackpack
  • 5. Selling a Backpack Video
    • Tradeshow Sales Packages: Packages include a print/digital ad + 3-5 minute editorial booth video.
    • Breakout: $1,800 per video
    • Additional sales opportunities:
    • Banner Ad served above their video
    • Purchase of video for sponsor site
  • 6. Backpack Video Best Practices
    • Keep It Short: We have found drop-off rates begin at the 3-4 minute mark.
    • Max video length: 5 minutes
    • Feed on your site & youtube for maximum viewership
    • Use social media to promote video programs, show hashtags
    • Surveys: Find out what your readers
    • want. Provide content accordingly.
  • 7. Equipment: Cameras
    • Camera Tip : Flipcams do not have external microphone jacks
    • MICHELE RECOMMENDS:
    • Kodak Playtouch 1080p HD: features touch screen, external mic jack, onscreen easy editing, syncs up with your social media channels. Best Buy, Amazon, Target. Investment: $180
  • 8. Equipment: Microphone Options
    • Handheld Microphone with cable: 50-16,000Hz frequency response $20-30: Best Buy, RadioShack, Amazon
    • Wireless Handheld Mic: Sennheiser SKP 100g2: $200-300 + receiver cost
    • Wireless Mic: Sennheiser Evolution G2 100 Series (A / 518 - 554MHz): $550-$600
  • 9. Equipment: Accessorize
    • Tripod Tip: Make sure you get a tripod that will fit in your carry-on luggage.
    • Tripod: 60” Dynex collapsible: $40 Best Buy, Target
    • 16gb SD Memory Card: $35-$45 Best Buy, RadioShack, Target.
  • 10. Investment for Backpack Multimedia
    • Kodak Playtouch Videocamera: $180
    • Tripod: $40
    • Handheld Microphone: $30
    • 16GB Memory Card: $40
    • Total: $290
  • 11. In-House Multimedia Production
    • Webisodes: Market Intelligence Reports, Industry Updates
    • Can be sold for $4,000-$5,000 each
    • Editorial/Production work: 20-30 hours
    • Examples:
    • Market Intelligence Report
    • Industry Update
  • 12. Equipment for In-House Productions
    • Cameras: Canon XL2. Audio and teleprompter are most important as almost all cameras are HD $2,000-$3,000
    • Teleprompter: $800, PrompterPeople
    • Lighting: Light boxes, spots, etc. $500
    • Green Screen: $150
  • 13. Software for In-House Productions
    • Teleprompter: Flip-Q
    • Final Cut Pro or
    • Adobe Premium Suite:
    • On-Location: Shoot Direct to Digital (or shoot on tape)
    • Premiere: Edit & Graphics
    • After Effects: Edit green screen
    • Soundbooth: Editing sound
    • Vidego: To Host
  • 14. Podcast Programs
    • Podcasts: Max time: 10-15 minutes
    • Programs: sell monthly podcast sponsorships on industry topics. Example: Focus on Pharma
    • All podcasts available for download on itunes.
    • Can gate podcasts/transcribe for
    • print/editorial content.
  • 15. Equipment/Software for Podcasts
    • Equipment:
    • Accuconference or any conference call software that will record telephone calls or straight dictation and export into .mp3 or .wav files
    • OR:
    • Handheld audio voice recorder: $40 Best Buy
    • Software:
    • Audacity: FREE Audio Editing Software
    • Soundbooth
    • Vidego: 3 rd party hosting
  • 16. Questions?!
    • Michele Vaccarello Wagner [email_address] 630-467-1300 xt 463

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