Slide presentation from ASBPE's Aug. 17, 2010, webinar. Award-winning journalists Kevin Davis, Andrea Hanis and Mego Tebo discussed what to do to establish a successful career as a B2B freelance writer and editor.

1. TIPS FOR BUSINESS-TO-BUSINESS FREELANCERS FROM THE AMERICAN SOCIETY OF BUSINESS PUBLICATION EDITORS Learn how to set rates, negotiate and understand your rights Aug. 17, 2010 Panelists: Freelance writers Kevin Davis and Meg Tebo; Crain’s Chicago Business Assistant Managing Editor Andrea Hanis Moderated by Betsy Edgerton, Columbia College Chicago

2. Overview The nitty-gritty:. Project pricing, payment scheduling, negotiating tips, market rates. Contracts, rights and releases. Legal terms you should know before you sell your work: work for hire; first, one-time, reprint and multimedia rights. Kill feesThe personal side of freelancing:. How to sell yourself—and your ideas. If it takes contacts to freelance, how do you get started making contacts?. Best practices in pitching stories to editors.. How to make an editor love you—or hate you. The freelance life Tips for Business-to-Business Freelancers American Society of Business Publication Editors

3. What the freelancers say The freelance life—what it looks like How to sell yourself and your work If it takes contacts to freelance, how do you make contacts? Managing a pay day that comes from multiple bosses Writers’ stories: “The savviest thing I’ve done; the dumb thing I wish I’d never done. Kevin Davis, journalist, author, part-time professor Tips for Business-to-Business Freelancers American Society of Business Publication Editors

4. THE EDITOR’S VIEW What do editors want in a prospective freelancer? From a longtime freelancer? Best practices in pitching stories to editors What an editor wants from you: resume, clips, references? How to make an editor love you—or hate you What writers can expect of the drafting process and rewrites Multimedia, online and blogs Payment Andrea Hanis, assistant managing editor, Crain’s Chicago Business Tips for Business-to-Business Freelancers American Society of Business Publication Editors

5. Contracts and your legal rights Contracts, rights and releases Legal terms freelancers should know before selling work: work for hire; first, one-time, reprint and multimedia rights Meg Tebo, journalist, attorney, part-time professor, Tips for Business-to-Business Freelancers American Society of Business Publication Editors

6. MONEY QUESTIONS YOU’RE AFRAID TO ASK The going rate How much should I ask for, and can I ask for a raise later? Pricing a project Should I work for free? Contracts for multiple pieces vs. getting paid per piece Are expenses included? (travel, parking, etc.) Negotiating pay schedule Tips for Business-to-Business Freelancers American Society of Business Publication Editors

7. Pitching tips Always Be Pitching Staying creative: How to keep coming up with great story ideas Know your magazine; don’t pitch something that’s already run How to be polite but also persistent Follow-up after pitches Getting to know your editor Tips for Business-to-Business Freelancers American Society of Business Publication Editors

8. Q&A/Bios and contacts Kevin Davis is an award-winning journalist, author and magazine writer based in Chicago. He is a former crime reporter for the South Florida Sun-Sentinel. His writing has appeared in USA Today, the Chicago Tribune, Chicago magazine, Utne Reader, In These Times, American Bar Association Journal, Reader’s Digest, USA Weekend, Encyclopaedia Britannica and many other publications. He is the author of two nonfiction books on the criminal justice system, The Wrong Man, and Defending the Damned. In addition, Davis has authored eight nonfiction children’s books. Davis is an adjunct faculty member at the University of Chicago Graham School of Continuing Studies, as well as a part-time journalism instructor at Loyola University Chicago. He also teaches a writing class for detainees at the Cook County Jail. E-mail: kevdav@sbcglobal.net. Andrea Hanis joined Crain's Chicago Business in June 2004 as assistant managing editor. She launched and edits the award-winning “Business of Life” section as well as related online and multimedia content. Hanis worked for the Chicago Sun-Times from 1993 to 2004, where she was lifestyles editor, travel editor, deputy daily features editor, and assistant Sunday Showcase editor. As travel editor, she won two national Lowell Thomas awards for writing and editing, taught a travel writing class and made many public and media appearances. She worked as a copy editor at the Louisville Courier-Journal from 1990 to 1993 after receiving her journalism degree from Indiana University in Bloomington. She is a native of Whiting, Ind. E-mail: ahanis@crain.com. Margaret Graham Tebo is a lawyer and a member of the Illinois and Missouri bars. She received her law degree cum laude from St. Louis University School of Law and her undergraduate degree in journalism from the University of Illinois at Urbana-Champaign. She is a former award-winning senior writer for the ABA Journal, the flagship magazine of the American Bar Association. Currently she teaches media law and other journalism courses at Columbia College Chicago, practices real estate law and writes from her home in Chicago. E-mail: megteboesq@gmail.com. Moderator: Betsy Edgerton, assistant professor, director of the magazine writing and editing program, Journalism Department, Columbia College Chicago. Freelance editor, specializing in business magazines, book editor, consultant. Former executive editor, Crain Communications Inc. Electronic Media. Freelance editor for Crain’s Chicago Business and Advertising Age. At Columbia College, Betsy teaches magazine editing, trade magazine writing, consumer magazine writing, copy editing, grammar. E-mail: bedgerton@colum.edu. Tips for Business-to-Business Freelancers American Society of Business Publication Editors

10. Founded in 1964, the American Society of Business Publication Editors is the professional association for full-time and freelance editors and writers employed in the business, trade, and specialty press. ASBPE is widely known for its annual Awards of Excellence competition, which recognizes the best in editorial, design, and online achievement. The organization also sponsors the annual ASBPE National Editorial Conference. For more information, please visit asbpe.org.