We are... Big Fuel


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Big Fuel is a New York based marketing and communications company that takes brands from Content To Commerce.

 A unique approach that bridges “people stories” to “product stories” through social media and branded content.

Big Fuel is one part marketing company, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, delivering content to targeted audiences.

We work with brands and agencies to deliver guaranteed and measurable consumer engagement.

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We are... Big Fuel

  1. 1. we are... Big Fuel we take brands from... Content to Commerce TM
  2. 2. We are... Big Fuel One part marketing company Building brands through consumer insight One part entertainment company Creating content that people love One part distribution company Delivering content to targeted audiences
  3. 3. We take brands from Content to Commerce. Bridging "people stories" to "product stories" through branded content and social media. Commerce Content Consumer Engagement Engagement Point
  4. 4. We deliver guaranteed and measurable consumer engagement for some of the biggest brands in the world. Big Fuel brought enthusiasm, energy, ideas and a format.  They had a way of going to market in social media that was structured, so we knew what to do and how to get there...They’re flexible, professional, and ultimately we got results -- I don't know If I was expecting all of that, but I got it nonetheless."  General Manager, Integrated Marketing & Communication, Colgate-Palmolive
  5. 5. We do this in four ways...
  6. 6. 1. We turn consumers into audiences. Will you pass the 6am test? research. insights. strategy. We listen to what’s important to them. Learning about what they want... how they feel... what they do... and where they do it.
  7. 7. 2. We give brands a social identity. A platform that starts with their agenda, not yours. We call this “the engagement point” planning & ideation We develop ideas, a voice and a game-plan to connect with audiences through a unique and relevant content platform.
  8. 8. The engagement point audience brand truth truth business mandate
  9. 9. 3. We make content people love. Content is what fuels engagement. branded content creation We create award-winning branded content crafted for specific audiences, to grow your social identity and drive commerce.
  10. 10. 4. We distribute content to targeted audiences It’s about engagements (a handshake) not impressions & it’s about the journey not the destination. guaranteed engagements & analytics We deliver measurable engagements using a proprietary network of social influencers, web publishers and technology platforms.
  11. 11. The Big Fuel Network A proprietary network of influencers, publishers and platforms delivering guaranteed and measurable engagements. the network
  12. 12. Measuring Success Big Fuel will work with brand and agency teams to create a measurement model that translates to current brand KPIs and existing internal metrics.
  13. 13. A proven model taking brands from Content to Commerce. TM Engagement Point research. insights. strategy. planning & ideation branded content creation guaranteed engagements & analytics C o m m e rc e Content Listen Plan Create Distribute ENGAGEMENT POINT... is where the story begins.
  14. 14. THANK YOU! Avi Savar CEO, Big Fuel avis@bigfuel.com www.BigFuel.com