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2014 Business of Farming Conference: Hosting Farm Tour Groups on your Farm
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  • 1. ASAP PRESENTATION FEBRUARY 22, 2014 HOSTING FARM TOUR GROUPS ON YOUR FARM DOUG HARRELL HARRELL HILL FARMS
  • 2. HOSTING TOUR GROUPS • 1. WHAT IS YOUR REASON FOR DOING THIS? • 2. WHAT WILL YOU FOCUS ON SHOWING? • 3. WHAT WILL BE INVOLVED IN CONDUCTING THE TOUR? • 4. WHAT ARE THE RESULTS YOU WANT? • 5. DO YOU HAVE THE RESOURCES TO DO IT? • 6. WILL THIS PROMOTE YOUR LONG TERM GOALS?
  • 3. WHAT IS YOU REASON FOR DOING • 1. IS IT TO MAKE MONEY? • 2. IS IT TO TEACH PEOPLE? • 3. IS IT TO HAVE FUN? • 4. IS IT TO MARKET YOUR FARM
  • 4. WHAT WILL YOU FOCUS ON SHOWING • 1. WHAT THINGS ABOUT YOUR FARM ARE APPEALING TO THE GROUP? • 2. ARE THESE THINGS APPEALING TO ALL AGES? • 3. IS IT SAFE TO THE GROUP TO SHOW THESE THINGS? • 4. ARE YOU WILLING TO SHARE SECRETS?
  • 5. WHAT WILL BE INVOLVED • 1. DO YOU HAVE THE RESOURCES NEEDED? • 2. DO YOU HAVE THE MANPOWER REQUIRED? • 3. DO YOU HAVE THE TIME REQUIRED? • 4. CAN YOU AFFORD TO DO IT? • 5. DO YOU HAVE THE LEGAL PERMITS NEEDED?
  • 6. WHAT RESULTS DO YOU WANT • 1. IS YOUR FOCUS TO MAKE MONEY? • 2. WHO ARE YOUR PROSPECTS? • 3. HOW ARE YOU PLANNING TO ATTACT THEM? • 4. IF YOU ARE LOOKING TO MAKE A PROFIT WHAT ARE YOUR REAL COST? • 5. ARE YOU WANTING TO BE A SERVICE TO MANKIND?
  • 7. DO YOU HAVE THE RESOURCES • 1. WHAT EQUIPMENT WILL YOU NEED? • 2. IF YOU ARE DOING HAYRIDES DO YOU HAVE SAFE TRAILERS AND TRACTORS TO USE? • 3. DOES YOUR LIABLITY INSURANCE COVER THE ACTIVITIES YOU WANT TO DO? • 4. IF YOU ARE PLANNING REFRESHMENTS DO YOU HAVE THE PERMITS NEEDED TO DO THIS?
  • 8. WILL THIS HELP IN REACHING GOALS • 1. DO YOU HAVE SHORT RANGE AND LONG RANGE GOALS FOR YOUR FARM? • 2 IS THIS ACTIVITY IN LINE WITH THE OTHER ACTIVITIES ON YOUR FARM?
  • 9. HARRELL HILL FARMS • 1 FAMILY FARM SINCE 1796 • 2. DID SMALL TOUR GROUPS FOR 4 YEARS • 3. SITUATION CHANGED AND NOW DO ONLY ONE LARGE TOUR GROUP AND ONE FIELD DAY EACH YEAR
  • 10. SMALL GROUP ON THE FARM
  • 11. DAD NO LONGER ALIVE
  • 12. FAMILY FARM FESTIVAL
  • 13. PROCESSING SORGUM SYRUP
  • 14. THANK YOU • ANY QUESTIONS?