<ul><li>INTRODUÇÃO AO DESIGN SUSTENTÁVEL </li></ul><ul><li>Prof. Dr. Aguinaldo dos Santos </li></ul>
Consumption  Technology  População
Meadows, 2007)
Meadows, 2007)
Meadows, 2007)
The Happy Planet Index
Sustentabilidade: A Dimensão da mudança requerida <ul><li>Em 50 anos os sistemas de produção e consumo necessitarão utiliz...
/inovação tecnológica somente não será capaz de atingir os 90-95% requeridos na redução do consumo de energia e emissões
// são requeridos inovações sistêmicas e profundas mudanças de estilos de vida e cultura, alterando modos de consumo inten...
O DESIGN TEM SIDO UM COMBUSTÍVEL DO CONSUMISMO FAZ-SE NECESSÁRIO VOLTAR O FOCO PARA A PROVISÃO  DE SATISFAÇÃO AO INVÉS DE ...
Definição de Design (ICSID, 2005) “ design é um processo criativo cujo objetivo é estabelecer qualidades multifacetadas pa...
System Design Concept Design Detailed Design Engineering
What do we mean by system design?
Source: Vezzoli, 2009 SYSTEM CONCEPT 1 SYSTEM CONCEPT 2 SYSTEM CONCEPT 3 SYSTEM CONCEPT 4 SYSTEM CONCEPT 5 SYSTEM CONCEPT ...
SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply plat...
SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply plat...
SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply plat...
Source: Vezzoli, 2009
Source: Vezzoli, 2009
Behavioural Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 En...
Behaviourial Change Environmental Impact Level 1 Environmental Improvements of flows  throughout the supply chain Level 2 ...
Behaviourial Change Environmental Impact Level 1 Level 2 Environmental  redesign of  existing solutions Level 3 Level 4 Le...
 
[email_address] DIY
 
Behaviourial  Change Environmental Impact Level 1 Level 2 Level 3 New design intrinsically more sustainable Level 4 Level 5
Satler et al., 2007
Addressing the trade-off between cost and environment
Novos produtos intrinsicamente mais sustentáveis Retur Design
Frank Gehry Poltrona de Papelão Design com baixo impacto ambiental??
Cadeira Savonarola  (Nogueira) 500 anos de idade Desenhada sem preocupação explícita com o meio ambiente mas…
Tempo Source: Vezzoli, 2009
Chadwick , Stumpf Aeron, Herman Miller Produzida em aço e plástico com um Ciclo de vida previsto de 12 anos podendo ser co...
Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Designing Product-service Systems Level 5
 
 
Sistema Produto+Serviço Aplicado a Embalagens
Design Product  Service Systems  Service   Design Services  for Product Design Product  for Services Product “ servicing” ...
“ production ”  as the generation  of  result-oriented  system.
“ services ”  become the main  production output
SALES DISTRIBUTION IN 2007
Behavioural  Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Level 5 Changing life styles towards “sufficient”...
Efficient consumption sufficient consumption
<ul><li>So, what are the principles to achieve a sustainable solutions? </li></ul>
<ul><li>System life optimization </li></ul><ul><li>Transportation/distribution reduction </li></ul><ul><li>Resources reduc...
<ul><li>System life optimization </li></ul>Principles on System Sustainability Design  for system stakeholder´s interactio...
Berço Cama Leo Design de Irene Porto
 
 
System Life Optimization: enabling upgradability and flexility Stage 1 Stage 2 Stage 3
co-housing
photo: Home Energy
Shared public facilities close to the community (ex: Internet): The Rule of the 15 Minutes Walk
<ul><li>Improve employment/working conditions </li></ul><ul><li>Improve equity and justice in relation to stakeholders </l...
INTENSITY OF ACTIVITIES DISSEMINATION 0% 100% 0% 100% THE ACTUAL PRACTICE OF SUSTAINABILITY
//focus on satisfaction people needs rather products Sustainability cannot be understood as privation of happiness
// when inevitable new products offer an opportunity to reduce our environmental per capita at system level // system inno...
EQUIDADE AMBIENTAL: UMA NECESSIDADE
85% of the population earns less than 200 U$/month
 
Brazil: over  12 million  of housing deficit
ENVIRONENTAL EQUITY Earth resilience Human Rights RICH POOR
Princípios do Design Sustentável: Dimensão Ambiental pré-produção produção distribuição uso descarte Escolha de recursos  ...
Princípios do Design Sustentável: Dimensão Econômica Valorização Reintegração de  resíduos Promover organizações  em rede ...
Princípios do Design Sustentável: Dimensão Social Condições de trabalho e emprego Educação para a sustentabilidade Promoçã...
LeNS is a 3 years project (Dec/2007 - Dec/2010) funded by the European Commission (Asia Link Programme, EuropAid), involvi...
Tsinghua University, Academy of Arts & Design Beijing, China Politecnico di Milano INDACO Department, Italy (coord.) TUD T...
 
Bibliografia * MANZINI, Ezio; Vezzoli, Carlo. O Desenvolvimento de Produtos Sustentáveis: Os Requisitos Ambientais dos Pro...
Rede Brasil de Design Sustentável  http://groups.google.com/group/rede-brasil-de-design-sustentavel Sustainable Design Net...
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Design SustentáVel Introdução Aguinaldo Dos Santos Proeng Capes

  1. 1. <ul><li>INTRODUÇÃO AO DESIGN SUSTENTÁVEL </li></ul><ul><li>Prof. Dr. Aguinaldo dos Santos </li></ul>
  2. 2. Consumption Technology População
  3. 3. Meadows, 2007)
  4. 4. Meadows, 2007)
  5. 5. Meadows, 2007)
  6. 6. The Happy Planet Index
  7. 7. Sustentabilidade: A Dimensão da mudança requerida <ul><li>Em 50 anos os sistemas de produção e consumo necessitarão utilizar 90% menos do que os recursos que o observado no contexto industrializado atual. </li></ul>
  8. 8. /inovação tecnológica somente não será capaz de atingir os 90-95% requeridos na redução do consumo de energia e emissões
  9. 9. // são requeridos inovações sistêmicas e profundas mudanças de estilos de vida e cultura, alterando modos de consumo intensivos no consumo
  10. 10. O DESIGN TEM SIDO UM COMBUSTÍVEL DO CONSUMISMO FAZ-SE NECESSÁRIO VOLTAR O FOCO PARA A PROVISÃO DE SATISFAÇÃO AO INVÉS DE DA PROVISÃO DE ARTEFATOS
  11. 11. Definição de Design (ICSID, 2005) “ design é um processo criativo cujo objetivo é estabelecer qualidades multifacetadas para objetos, processos, serviços e seus sistemas em todo o ciclo de vida ”
  12. 12. System Design Concept Design Detailed Design Engineering
  13. 13. What do we mean by system design?
  14. 14. Source: Vezzoli, 2009 SYSTEM CONCEPT 1 SYSTEM CONCEPT 2 SYSTEM CONCEPT 3 SYSTEM CONCEPT 4 SYSTEM CONCEPT 5 SYSTEM CONCEPT 6 SYSTEM CONCEPT 7 SYSTEM CONCEPT 8
  15. 15. SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens
  16. 16. SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens Cook on line Draft sale (even products of quality) Crates rent service Reusable crates
  17. 17. SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens Cook on line Draft sale (even products of quality) Crates rent service Reusable crates THE PREPARED FOOD OF QUALITY 1.POSTER + INTERACTION STORY BOARD
  18. 18. Source: Vezzoli, 2009
  19. 19. Source: Vezzoli, 2009
  20. 20. Behavioural Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 Environmental redesign of existing solutions Level 3 Design of new houses intrinsically more sustainable Level 4 Designing Product-service Systems Level 5 Changing life styles towards “sufficient” consumption
  21. 21. Behaviourial Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 Level 3 Level 4 Level 5
  22. 22. Behaviourial Change Environmental Impact Level 1 Level 2 Environmental redesign of existing solutions Level 3 Level 4 Level 5
  23. 24. [email_address] DIY
  24. 26. Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 New design intrinsically more sustainable Level 4 Level 5
  25. 27. Satler et al., 2007
  26. 28. Addressing the trade-off between cost and environment
  27. 29. Novos produtos intrinsicamente mais sustentáveis Retur Design
  28. 30. Frank Gehry Poltrona de Papelão Design com baixo impacto ambiental??
  29. 31. Cadeira Savonarola (Nogueira) 500 anos de idade Desenhada sem preocupação explícita com o meio ambiente mas…
  30. 32. Tempo Source: Vezzoli, 2009
  31. 33. Chadwick , Stumpf Aeron, Herman Miller Produzida em aço e plástico com um Ciclo de vida previsto de 12 anos podendo ser comercializada até em comodato Design explicitamente orientado à dimensão ambiental
  32. 34. Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Designing Product-service Systems Level 5
  33. 37. Sistema Produto+Serviço Aplicado a Embalagens
  34. 38. Design Product Service Systems Service Design Services for Product Design Product for Services Product “ servicing” the product “ productiizing ” the service
  35. 39. “ production ” as the generation of result-oriented system.
  36. 40. “ services ” become the main production output
  37. 41. SALES DISTRIBUTION IN 2007
  38. 42. Behavioural Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Level 5 Changing life styles towards “sufficient” consumption
  39. 43. Efficient consumption sufficient consumption
  40. 44. <ul><li>So, what are the principles to achieve a sustainable solutions? </li></ul>
  41. 45. <ul><li>System life optimization </li></ul><ul><li>Transportation/distribution reduction </li></ul><ul><li>Resources reduction </li></ul><ul><li>Waste minimization/valorisation </li></ul><ul><li>Conservation/bio-compatibility </li></ul><ul><li>Toxity reduction </li></ul>Principles on System Sustainability
  42. 46. <ul><li>System life optimization </li></ul>Principles on System Sustainability Design for system stakeholder´s interaction leading to extending the building life span and intensifying the use/share of habitat elements. Based on Vezzoli, 2007
  43. 47. Berço Cama Leo Design de Irene Porto
  44. 50. System Life Optimization: enabling upgradability and flexility Stage 1 Stage 2 Stage 3
  45. 51. co-housing
  46. 52. photo: Home Energy
  47. 53. Shared public facilities close to the community (ex: Internet): The Rule of the 15 Minutes Walk
  48. 54. <ul><li>Improve employment/working conditions </li></ul><ul><li>Improve equity and justice in relation to stakeholders </li></ul><ul><li>Enable responsible/sustainable consumption </li></ul><ul><li>Favour/integrate weak and marginalized </li></ul><ul><li>Improve social cohesion </li></ul><ul><li>Empower valorise local resources </li></ul>Principles on System Sustainability
  49. 55. INTENSITY OF ACTIVITIES DISSEMINATION 0% 100% 0% 100% THE ACTUAL PRACTICE OF SUSTAINABILITY
  50. 56. //focus on satisfaction people needs rather products Sustainability cannot be understood as privation of happiness
  51. 57. // when inevitable new products offer an opportunity to reduce our environmental per capita at system level // system innovations and profound change in lifestyle and culture, reducing resource-intensive modes of consumption
  52. 58. EQUIDADE AMBIENTAL: UMA NECESSIDADE
  53. 59. 85% of the population earns less than 200 U$/month
  54. 61. Brazil: over 12 million of housing deficit
  55. 62. ENVIRONENTAL EQUITY Earth resilience Human Rights RICH POOR
  56. 63. Princípios do Design Sustentável: Dimensão Ambiental pré-produção produção distribuição uso descarte Escolha de recursos de baixo impacto Extensão da vida os Materiais Facilidade de desmontagem Minimização de Recursos Otimização da vida dos Produtos
  57. 64. Princípios do Design Sustentável: Dimensão Econômica Valorização Reintegração de resíduos Promover organizações em rede pré-produção produção distribuição uso descarte Promoção do business local Fortalecer e valorizar recursos locais Respeito e valorização da cultura local
  58. 65. Princípios do Design Sustentável: Dimensão Social Condições de trabalho e emprego Educação para a sustentabilidade Promoção de coesão social Transparência Equidade entre stakeholders Integração do fraco e marginalizado pré-produção produção distribuição uso descarte
  59. 66. LeNS is a 3 years project (Dec/2007 - Dec/2010) funded by the European Commission (Asia Link Programme, EuropAid), involving 7 design schools in Europe and Asia
  60. 67. Tsinghua University, Academy of Arts & Design Beijing, China Politecnico di Milano INDACO Department, Italy (coord.) TUD Technology University Delft, the Netherlands TAIK University of Art and Design Helsinki, Finland IIT Delhi Indian Institute of Technology, New Delhi, India Srishti School of Art, Design and Technology, Bangalore, India King Mongkut Institute of Technology Ladkrabang, Bangkok, Thailand LeNS partners
  61. 69. Bibliografia * MANZINI, Ezio; Vezzoli, Carlo. O Desenvolvimento de Produtos Sustentáveis: Os Requisitos Ambientais dos Produtos Industriais. São Paulo: EDUSP, 2005. KAZAZIAN, Thierry (org). Haverá a Idade das Coisas Leves. São Paulo: SENAC, 2005. LEWIS, Helen; GERTSAKIS, John; et al. Design + Environmental: A Global Guide to Designing greener goods. Sheffield: Greenleaf Publishing Limited, 2001. MANZINI, Ezio. Scenarios of sustainable ways of living: Local and global visions: first results of an international program of design workshops. Milano, 2006b. PAPANEK, Victor. Design for a Real World: Human Ecology and Social Change. Chicago: Academy Chicago, 1985. FOLADORI, Guillermo. Limites do desenvolvimento sustentável. Trad. Marise Manoel. Campinas, São Paulo: Editora da Unicamp, 2001.
  62. 70. Rede Brasil de Design Sustentável http://groups.google.com/group/rede-brasil-de-design-sustentavel Sustainable Design Network (UK) - www.sustainabledesignnet.org.uk BIONIS (Biomimetic Network for Industrial Sustainability) www.biomimetics.org.uk Entirely Sustainable Product Design - www.ESPDesign.org Information/Inspiration': www.informationinspiration.org.uk o2 - international network on sustainable design: http://www.o2.org UNIDO training kit on Cleaner Production: http://www.unido.org/doc/9753 Doors of Perception Ecodesign Foundation EcoDesign Resource Society Eco-i-net Eternally Yours IDDS Institute de Design para Desenvolvimento Sustentavel International Design Resource Awards Network on Product Lifespans SCORE SlowLab Sustainable Design Network, Loughborough University Treehugger HOTLINKS

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