Design SustentáVel Introdução Aguinaldo Dos Santos Proeng Capes

INTRODUÇÃO AO DESIGN SUSTENTÁVEL

Prof. Dr. Aguinaldo dos Santos

Consumption Technology População

Meadows, 2007)

The Happy Planet Index

Sustentabilidade: A Dimensão da mudança requerida

Em 50 anos os sistemas de produção e consumo necessitarão utilizar 90% menos do que os recursos que o observado no contexto industrializado atual.

/inovação tecnológica somente não será capaz de atingir os 90-95% requeridos na redução do consumo de energia e emissões

// são requeridos inovações sistêmicas e profundas mudanças de estilos de vida e cultura, alterando modos de consumo intensivos no consumo

O DESIGN TEM SIDO UM COMBUSTÍVEL DO CONSUMISMO FAZ-SE NECESSÁRIO VOLTAR O FOCO PARA A PROVISÃO DE SATISFAÇÃO AO INVÉS DE DA PROVISÃO DE ARTEFATOS

Definição de Design (ICSID, 2005) “ design é um processo criativo cujo objetivo é estabelecer qualidades multifacetadas para objetos, processos, serviços e seus sistemas em todo o ciclo de vida ”

System Design Concept Design Detailed Design Engineering

What do we mean by system design?

Source: Vezzoli, 2009 SYSTEM CONCEPT 1 SYSTEM CONCEPT 2 SYSTEM CONCEPT 3 SYSTEM CONCEPT 4 SYSTEM CONCEPT 5 SYSTEM CONCEPT 6 SYSTEM CONCEPT 7 SYSTEM CONCEPT 8

SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens

SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens Cook on line Draft sale (even products of quality) Crates rent service Reusable crates

SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens Cook on line Draft sale (even products of quality) Crates rent service Reusable crates THE PREPARED FOOD OF QUALITY 1.POSTER + INTERACTION STORY BOARD

Source: Vezzoli, 2009

Behavioural Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 Environmental redesign of existing solutions Level 3 Design of new houses intrinsically more sustainable Level 4 Designing Product-service Systems Level 5 Changing life styles towards “sufficient” consumption

Behaviourial Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 Level 3 Level 4 Level 5

Behaviourial Change Environmental Impact Level 1 Level 2 Environmental redesign of existing solutions Level 3 Level 4 Level 5

[email_address] DIY

Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 New design intrinsically more sustainable Level 4 Level 5

Satler et al., 2007

Addressing the trade-off between cost and environment

Novos produtos intrinsicamente mais sustentáveis Retur Design

Frank Gehry Poltrona de Papelão Design com baixo impacto ambiental??

Cadeira Savonarola (Nogueira) 500 anos de idade Desenhada sem preocupação explícita com o meio ambiente mas…

Tempo Source: Vezzoli, 2009

Chadwick , Stumpf Aeron, Herman Miller Produzida em aço e plástico com um Ciclo de vida previsto de 12 anos podendo ser comercializada até em comodato Design explicitamente orientado à dimensão ambiental

Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Designing Product-service Systems Level 5

Sistema Produto+Serviço Aplicado a Embalagens

Design Product Service Systems Service Design Services for Product Design Product for Services Product “ servicing” the product “ productiizing ” the service

“ production ” as the generation of result-oriented system.

“ services ” become the main production output

SALES DISTRIBUTION IN 2007

Behavioural Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Level 5 Changing life styles towards “sufficient” consumption

Efficient consumption sufficient consumption

So, what are the principles to achieve a sustainable solutions?

System life optimization

Transportation/distribution reduction

Resources reduction

Waste minimization/valorisation

Conservation/bio-compatibility

Toxity reduction

Principles on System Sustainability

System life optimization

Principles on System Sustainability Design for system stakeholder´s interaction leading to extending the building life span and intensifying the use/share of habitat elements. Based on Vezzoli, 2007

Berço Cama Leo Design de Irene Porto

System Life Optimization: enabling upgradability and flexility Stage 1 Stage 2 Stage 3

co-housing

photo: Home Energy

Shared public facilities close to the community (ex: Internet): The Rule of the 15 Minutes Walk

Improve employment/working conditions

Improve equity and justice in relation to stakeholders

Enable responsible/sustainable consumption

Favour/integrate weak and marginalized

Improve social cohesion

Empower valorise local resources

Principles on System Sustainability

INTENSITY OF ACTIVITIES DISSEMINATION 0% 100% 0% 100% THE ACTUAL PRACTICE OF SUSTAINABILITY

//focus on satisfaction people needs rather products Sustainability cannot be understood as privation of happiness

// when inevitable new products offer an opportunity to reduce our environmental per capita at system level // system innovations and profound change in lifestyle and culture, reducing resource-intensive modes of consumption

EQUIDADE AMBIENTAL: UMA NECESSIDADE

85% of the population earns less than 200 U$/month

Brazil: over 12 million of housing deficit

ENVIRONENTAL EQUITY Earth resilience Human Rights RICH POOR

Princípios do Design Sustentável: Dimensão Ambiental pré-produção produção distribuição uso descarte Escolha de recursos de baixo impacto Extensão da vida os Materiais Facilidade de desmontagem Minimização de Recursos Otimização da vida dos Produtos

Princípios do Design Sustentável: Dimensão Econômica Valorização Reintegração de resíduos Promover organizações em rede pré-produção produção distribuição uso descarte Promoção do business local Fortalecer e valorizar recursos locais Respeito e valorização da cultura local

Princípios do Design Sustentável: Dimensão Social Condições de trabalho e emprego Educação para a sustentabilidade Promoção de coesão social Transparência Equidade entre stakeholders Integração do fraco e marginalizado pré-produção produção distribuição uso descarte

LeNS is a 3 years project (Dec/2007 - Dec/2010) funded by the European Commission (Asia Link Programme, EuropAid), involving 7 design schools in Europe and Asia

Tsinghua University, Academy of Arts & Design Beijing, China Politecnico di Milano INDACO Department, Italy (coord.) TUD Technology University Delft, the Netherlands TAIK University of Art and Design Helsinki, Finland IIT Delhi Indian Institute of Technology, New Delhi, India Srishti School of Art, Design and Technology, Bangalore, India King Mongkut Institute of Technology Ladkrabang, Bangkok, Thailand LeNS partners

Bibliografia * MANZINI, Ezio; Vezzoli, Carlo. O Desenvolvimento de Produtos Sustentáveis: Os Requisitos Ambientais dos Produtos Industriais. São Paulo: EDUSP, 2005. KAZAZIAN, Thierry (org). Haverá a Idade das Coisas Leves. São Paulo: SENAC, 2005. LEWIS, Helen; GERTSAKIS, John; et al. Design + Environmental: A Global Guide to Designing greener goods. Sheffield: Greenleaf Publishing Limited, 2001. MANZINI, Ezio. Scenarios of sustainable ways of living: Local and global visions: first results of an international program of design workshops. Milano, 2006b. PAPANEK, Victor. Design for a Real World: Human Ecology and Social Change. Chicago: Academy Chicago, 1985. FOLADORI, Guillermo. Limites do desenvolvimento sustentável. Trad. Marise Manoel. Campinas, São Paulo: Editora da Unicamp, 2001.

Rede Brasil de Design Sustentável http://groups.google.com/group/rede-brasil-de-design-sustentavel Sustainable Design Network (UK) - www.sustainabledesignnet.org.uk BIONIS (Biomimetic Network for Industrial Sustainability) www.biomimetics.org.uk Entirely Sustainable Product Design - www.ESPDesign.org Information/Inspiration': www.informationinspiration.org.uk o2 - international network on sustainable design: http://www.o2.org UNIDO training kit on Cleaner Production: http://www.unido.org/doc/9753 Doors of Perception Ecodesign Foundation EcoDesign Resource Society Eco-i-net Eternally Yours IDDS Institute de Design para Desenvolvimento Sustentavel International Design Resource Awards Network on Product Lifespans SCORE SlowLab Sustainable Design Network, Loughborough University Treehugger HOTLINKS