Lots of teams have BIG visions…
“To organize the world’s
information and make it
universally accessible and
“To give people the
power to share and make
the world more open and
“To build the world’s
most energized network
of customers who power
their lives with
But, vision is just the 1st step to achieving
Once you‟ve defined your vision, execution is
Some teams execute
well, and do great
Other teams, no matter
how ambitious or how
dedicated, get held
Teams that don‟t achieve their visions often
start off on the right track…
But end up spending
less time working
towards the goal &
more time trying to
“stay on the same
These teams spend so
much time coordinating
around the work,
that nobody spends a
majority of their time
doing actual work.
Your time would be better spent doing what
you‟re great at:
researching cures to diseases,
or [doing whatever you are passionate about]
Photos: Asana customers Baggu, Emerald Therapuetics, Mission Bikes
Even worse, after all of this time
spent on meetings and emails,
teammates still wonder…
Why are we doing this
What exactly should I be
What do I do next?
Sending emails, sitting
in meetings, and still
feeling confused is
We call this work
Work about work leads to
disengagement, resulting in
billions of dollars in lost
productivity every year.
Source: Gallup: 70% of Workforce „Not Engaged,‟ Costs Billions in Lost Productivity, http://asa.na/disengagement
Gallup estimate: $450-$550 billion in lost productivity in the US, per year.
Choose teamwork instead of
work about work.
teamwork = team + work
/‟tēm w rk/
1. the combined action of a group of people, esp. when
effective and efficient.
What sets teams that choose
1. the quality of being clear, in particular.
teams can put in all the effort in
the world, but they won‟t be able
coordinate effectively to
To realize your goals & achieve
your vision, your team needs
3 types of clarity:
1. Clarity of purpose
2. Clarity of plan
3. Clarity of responsibility
“The effect of having all 3
clarities is everyone knows what
they’re doing, when they’re
doing it, and why.”
Asana Co-founder, Justin Rosenstein
CLARITY OF PURPOSE
When teammates don’t know how
their individual work supports team
goals, they lose motivation to
participate and contribute.
When teammates know how and
why their work matters, they get
their work done, prioritize
effectively, and make better
We call this clarity of purpose.
ACHIEVING CLARITY OF PURPOSE
Create goals as a team, so everyone understands the
big picture and has context for their work.
Print and display these goals in a highly visible place.
Refer to your team goals whenever you
prioritize, choose what to work on, or resolve
Result: Every teammate feels a sense of
purpose, and has the information they need to do their
CLARITY OF PLAN
When teams aren‟t clear about the
plan, everyone feels confused.
Without a plan, even the smallest
tasks can feel insurmountable.
But when teammates know what‟s
supposed to happen next, they
can move forward.
We call this clarity of plan.
ACHIEVING CLARITY OF PLAN
At the start of any project, after goals are
defined, identify the steps needed to achieve the
Ensure that the entire team is in agreement on the
Record the steps in a shared team list.
Result: Every teammate knows the plan and the goal
is now realizable.
CLARITY OF RESPONSIBILITY
When teammates don‟t know
who’s doing what, it‟s easy to
believe that someone else will get
the work done. Work gets
duplicated or slips through the
tools like email
But when teammates know who is
responsible for each step, they
are accountable for their own
We call this clarity of responsibility.
ACHIEVING CLARITY OF RESPONSIBILITY
Designate 1, and only 1, directly responsible
individual for each step in your plan.
If a step involves more than 1 person, break the work
into smaller parts.
Make sure every teammate has a clearly defined
Result: Every teammate feels responsible for their
part of the project and achieving the team‟s overall
PURPOSE without a
We‟re going to
change the world!
We‟ll do A, B & C!
else will do step B.
Or a PLAN without
You take on step
B! I‟ll do A & C.
without a PURPOSE
Why? Step B
matter to me.
Your team needs all 3 clarities!
Effective teamwork requires clarity of purpose,
plan, and responsibility, together.
Once your team has all
3, you can:
• deliver on your plan
• achieve your goals
• realize your vision
“When everyone has clarity in their
responsibilities, the whole team can be
effective, even one that is operating
between Nepal and the U.S.”
“Clarity in our work helps us to be more
efficient, see more details, and
collaborate better, so we can create
“Charting a course by candlelight is
much easier than flying in the dark…”
The secret to realizing your team‟s vision is
For more on how we think about clarity &
• How Asana is rethinking the tools we use to work together
• How to Lead Big Visions from the Heart
• The Way We Work is Soul-Sucking, but Social Networks are Not
• Do Great Things
• 3 Ways to Make Your Business More Efficient
For ideas on how your team can use Asana to
get clarity, visit asa.na/clarity