USING SOCIAL MEDIA FOREFFECTIVE JOB SEARCHES (OR, HOW TO MAKE TWITTER YOUR BITCH) Aubrey Sambor December 10, 2010
MY STORYAubrey SamborTwitter: @starshapedWeb developer at MicroArts Creative Agency(http://microarts.com)
WHY TWITTER?Simple premiseThriving local communitiesThe businesses you want to work for are on it. Trust me.If you’re using social media to ﬁnd a job, chances are, thecompanies using it are also social media savvy. They knowthe tricks and know how to spot fakes.
ON TO THE LIST!Establish yourself, even just a littleMake genuine connectionsIt’s not what you tweet, it’s how you tweetHave fun!
ESTABLISH YOURSELFCreate an online presence; it doesn’t need to be big andfancy, just consistent across all platformsDon’t forget about other virtual outlets; blogs, other socialmedia outlets such as Foursquare, etcBefore beginning your job search, set up a Twitter accountand actually USE it. Don’t let it lie dormant!
MAKE GENUINE CONNECTIONSAdd people to your twitter stream! That’s the whole point,isn’t it?Look around for people in the area you live or wish to work.If they interest you, follow them!Don’t go on an adding spree; ﬁnd people in yourcommunity who genuinely interest youReal people can smell fakes a mile away; do not be a fake!
IT’S NOT WHAT YOU TWEET, IT’S HOW YOU TWEETIt does not matter what you say in your tweets, as long asyou are passionate about what you DO tweet aboutEngage in real conversations that interest you. Don’t spambusinesses or individuals in your job search. You will reekof desperation. (And everyone will smell it.)
HAVE FUN!THIS is the most important part!Do NOT keep your Twitter relations strictly virtual; in orderto actually land a job, you NEED to talk to businesses faceto face (don’t be a hermit!)Tweetups! These are the best things ever. Seriously.If you approach events the right way, it will feel likehanging out with your friends as opposed to networking.This is awesome.
HAVE MORE FUN!Talk to everyone you meet, and be genuinely interested.Don’t just talk to people and hope they’ll give you work.Follow up with your new friends! This is as easy as an@reply to those you spoke to at the event. See? Easy!Don’t take yourself too seriously.