Free Technology Tools - SBDC EGC 2011

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Free Technology Tools for Better Engagement, Efficiency & Cost Controls.
The internet has many tools to help improve your productivity, organization, client collaboration and marketing – all for FREE. Are you taking advantage of these tools? In this fast-paced session, participants will be introduced to online tools for your day-to-day business processes, including alternatives to big-name software packages. We’ll cover what the tools can do for you and where to get them. Don’t miss this opportunity to explore new ways to solve common problems with uncommon tools.

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Free Technology Tools - SBDC EGC 2011

  1. 1. Free Technology Tools for BetterEngagement, Efficiency & Cost Controls Jennifer Reissaus, MAS Advertising Specialties Alliance Duquesne University Small Business Development Center Entrepreneurs Growth Conference May 12, 2012
  2. 2. Free Technology Tools12.May.2011
  3. 3. Free Technology Tools Content will be available for download.12.May.2011
  4. 4. Free Technology Tools Overview- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools12.May.2011
  5. 5. Free Technology Tools- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools12.May.2011
  6. 6. Marketing - Slideshows12.May.2011
  7. 7. Slideshare12.May.2011
  8. 8. Slideshare12.May.2011
  9. 9. SlideshareBy Category By Tag 12.May.2011
  10. 10. Slideshare12.May.2011
  11. 11. Slideshare12.May.2011
  12. 12. Slideshare Usefulcontent = more views 12.May.2011
  13. 13. Slideshare12.May.2011
  14. 14. Slideshare• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)• Stored online; share publicly or privately.• Add audio to make a webinar.• www.slideshare.net12.May.2011
  15. 15. SlideshowsHow could you use slideshows?- Useful information that speaks to your target market- Customer-specific presentation- Case study collection- What’s new in your industry- ??? 12.May.2011
  16. 16. Marketing – Stock Images12.May.2011
  17. 17. crestock12.May.2011
  18. 18. crestock Read this!12.May.2011
  19. 19. crestock www.crestock.com12.May.2011
  20. 20. iStockphoto Free Photos! Free Vector Files! Free Audio! Free Video! Free Flash!12.May.2011
  21. 21. iStockphoto12.May.2011
  22. 22. iStockphotoRead this! 12.May.2011
  23. 23. iStockphoto12.May.2011
  24. 24. iStockphoto www.istockphoto.com12.May.2011
  25. 25. Marketing - Surveys12.May.2011
  26. 26. Surveys - Zoomerang12.May.2011
  27. 27. Zoomerang12.May.2011
  28. 28. Zoomerang12.May.2011
  29. 29. Zoomerang zoomerang.com12.May.2011
  30. 30. Surveys - SurveyMonkey12.May.2011
  31. 31. Surveys - SurveyMonkey12.May.2011
  32. 32. Surveys - SurveyMonkey12.May.2011
  33. 33. SurveyMonkey surveymonkey.com12.May.2011
  34. 34. Marketing - SurveysHow can you use surveys? - Vote on golf tournament prizes - Choose apparel styles - Ask subscribers to choose next article topic - ????12.May.2011
  35. 35. Marketing - Email12.May.2011
  36. 36. Email Marketing - MailChimp12.May.2011
  37. 37. Email Marketing - MailChimp- List Management- Templates- Autoresponders- Segmented lists- Unlimited images- And more….12.May.2011
  38. 38. Marketing - Email mailchimp.com12.May.2011
  39. 39. Free Technology Tools- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools12.May.2011
  40. 40. Organization – Bookmark in the Cloud In the Cloud????“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.” - www.wikipedia.org Cloud = Internet = Online 12.May.2011
  41. 41. Organization – Bookmark in the Cloud del.icio.us OR www.delicious.com12.May.2011
  42. 42. deliciousPlays nice with Firefox……and with Internet Explorer…… 12.May.2011
  43. 43. delicious12.May.2011
  44. 44. delicious Use the button Or - Right Click to see the dialog box12.May.2011
  45. 45. delicious12.May.2011
  46. 46. delicious Tags, not folders In the cloud – access anywhere12.May.2011
  47. 47. Organization – Web Notebooks / Clippers12.May.2011
  48. 48. Zoho Notebook• Clip portions of web screens or entire screens• Text & Images• Organize into notebooks• Sections within notebooks• Stored in the Cloud12.May.2011
  49. 49. Zoho Notebook12.May.2011
  50. 50. Zoho Notebook Right Click to see the dialog box12.May.2011
  51. 51. Zoho Notebook Or use Quick Link12.May.2011
  52. 52. Zoho Notebook12.May.2011
  53. 53. Zoho Notebook notebook.zoho.com12.May.2011
  54. 54. Evernote12.May.2011
  55. 55. Evernote Finds text in graphics!12.May.2011
  56. 56. Evernote• Shines as a capture tool• Replaces notebooks / scraps of paper / napkins / Post-It notes 12.May.2011
  57. 57. Evernote• Shines as a capture tool• Replaces notebooks / scraps of paper / napkins / Post-It notes 12.May.2011
  58. 58. Evernote• Sync between online / desktop / mobile device• Free iPod/iPhone App• Android now available 12.May.2011
  59. 59. Evernote www.evernote.com12.May.2011
  60. 60. Organization – Web Notebooks / ClippersHow can you use Web Notebooks? - Collect information on clients / prospects - Collect information on upcoming events - ????12.May.2011
  61. 61. Organization – Email• Email – use the filters!• “Filter” or “Organize” or “Rules”• Automatically send emails to folders (or tag) based on sender, subject, etc.12.May.2011
  62. 62. Organization - EmailEmail – view by Thread / Conversation Topic - Read entire thread before commenting - Keep track of the conversation12.May.2011
  63. 63. Organization - EmailBefore 12.May.2011
  64. 64. Organization - EmailAfter 12.May.2011
  65. 65. Organization - EmailHow to (MS Outlook): 12.May.2011
  66. 66. Organization – To-Do Lists12.May.2011
  67. 67. CheckVist12.May.2011
  68. 68. CheckVist12.May.2011
  69. 69. CheckVist12.May.2011
  70. 70. CheckVist- Multiple Lists- Hierarchical within list / collapse-expand- Due Dates / view by due date- Tags / view by tag- Color tasks to show priority- Search for text, tags, due dates – in one list or across all lists- New features added based on user voting12.May.2011
  71. 71. CheckVist www.checkvist.com12.May.2011
  72. 72. Finding a Meeting Time12.May.2011
  73. 73. When Is Good12.May.2011
  74. 74. Finding a Meeting Time www.WhenIsGood.net12.May.2011
  75. 75. Free Technology Tools- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools12.May.2011
  76. 76. Doing / Seeing – Transferring Large Files12.May.2011
  77. 77. Transferring Large Files• File Transfer / Share• File Sync• Online Backup – FREE to 2GB• Version History• Premium plans available• www.dropbox.com12.May.2011
  78. 78. Transferring Large Files• FREE – Send files up to 100MB ea• Premium plans available• www.yousendit.com12.May.2011
  79. 79. Transferring Large Files• FREE – 5GB storage• Send files up to 25MB ea.• Premium plans available• www.box.net12.May.2011
  80. 80. Doing / Seeing – Screen Capture OLD WAY• PrintScreen – Copies full screen image to clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)• Alt-Printscreen – Copies active window image to clipboard.• Right-click on image – Download image as saved file. Insert file into document.12.May.2011
  81. 81. Doing / Seeing – Screen Capture NEW WAYSnippy – - Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.) - Press shift to draw rectangle instead of free-form. - www.bhelpuri.net/Snippy/ to download & install 12.May.2011
  82. 82. Snippy12.May.2011
  83. 83. Snippy12.May.2011
  84. 84. Snippy- Download executable (snippy.exe) to your hard drive.- Add a shortcut to the executable to startup folder.- Click on Snippy icon in SystemTray to use.12.May.2011
  85. 85. Doing / Seeing - Creating PDF Files Installs as a printer12.May.2011
  86. 86. CutePDF12.May.2011
  87. 87. CutePDF12.May.2011
  88. 88. CutePDF• Universally-readable format• CutePDF.com12.May.2011
  89. 89. Doing / Seeing Shortening URLshttp://ppai.org/NR/rdonlyres/50D28EED -E869-47EC-8563- 4E1DC4DF3A0D/0/DimensionalMailin gs.pdf12.May.2011
  90. 90. Doing / Seeing Shortening URLs12.May.2011
  91. 91. TinyURL Customize your link12.May.2011
  92. 92. TinyURL12.May.2011
  93. 93. TinyURL12.May.2011
  94. 94. bit.ly12.May.2011
  95. 95. bit.ly Log In to customize your link.12.May.2011
  96. 96. bit.ly ReportsClick Traffic 12.May.2011
  97. 97. Free Technology Tools- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools12.May.2011
  98. 98. Alternatives to MS Office12.May.2011
  99. 99. Alternatives to MS Office - OpenOfficeWord ExcelPowerpoint VisioAccess 12.May.2011
  100. 100. OpenOffice- Opens Microsoft Office files- Save as Microsoft Office files- Windows, Linux, Mac version- Files stored locally- www.OpenOffice.org12.May.2011
  101. 101. Alternatives to MS Office - Google Docs More than a search tool…..12.May.2011
  102. 102. Google Docs12.May.2011
  103. 103. Google Docs12.May.2011
  104. 104. Google DocsWordExcelPowerpointPublisher 12.May.2011
  105. 105. Google Docs- Opens Microsoft Office files- Save as Microsoft Office files- Files stored in the Cloud / Export to local drive- docs.Google.com12.May.2011
  106. 106. Zoho Excel WordProject Access Powerpoint 12.May.2011
  107. 107. Zoho- Opens Microsoft Office files- Save as Microsoft Office files Files stored in the Cloud / Export to local drive- Use Google Gears for offline access- Many apps to explore!- Zoho.com 12.May.2011
  108. 108. Alternatives to Adobe Photoshop12.May.2011
  109. 109. Photoshop Alternatives – The GIMP • The GNU Image Manipulation Program • Closest free alt. to Photoshop • Windows, Unix, Mac • Great tutorials • www.gimp.org12.May.2011
  110. 110. Photoshop Alternatives – The GIMP12.May.2011
  111. 111. Photoshop Alternatives – paint.net • Another close alt. to Photoshop • Windows • Great tutorials • www.getpaint.net12.May.2011
  112. 112. Photoshop Alternatives – paint.net12.May.2011
  113. 113. Alternatives to Adobe Illustrator12.May.2011
  114. 114. Inkscape12.May.2011
  115. 115. Illustrator Alternatives – Inkscape• Opens SVG, SVGZ (zipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org 12.May.2011
  116. 116. Free Technology Tools- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools12.May.2011
  117. 117. Collaboration Tools12.May.2011
  118. 118. Collaboration ToolsWhy?• Keeps everyone informed.• Easier for the client – no repetitive e-mails, everything is in one place.• If a client project – you get insight into decision makers & decision process.12.May.2011
  119. 119. Collaboration Tools – Zoho• Collaboration integrated into many Apps• www.zoho.com 12.May.2011
  120. 120. Collaboration Tools – Zoho• Collaboration integrated into many Apps• www.zoho.com 12.May.2011
  121. 121. Collaboration Tools – Google docs / Shared Space sharedspaces.googlelabs.com Google labs app12.May.2011
  122. 122. Collaboration Tools – Google docs / wave wave.google.com Google labs app12.May.2011
  123. 123. Collaboration Tools – SpringNote springnote.com12.May.2011
  124. 124. Collaboration ToolsHow would you use a collaboration tool?• Develop client’s brochure content / wording / design• Design promotional campaign – timelines, content, responsibilities• ?????12.May.2011
  125. 125. Real-Life Scenario Brainstorm Ideas for next presentation Pull Clipart Create custom background Survey recipients about topics Create presentation Receive Create project plan Post presentation meeting request Find meeting timeResearch & bookmark content Shorten link URL CollaborateSnip visual content from Web Email presentation link 12.May.2011
  126. 126. Free Technology Tools Top 3 you will use & How you will use them12.May.2011
  127. 127. Free Technology ToolsWhere do I find this stuff?12.May.2011
  128. 128. lifehacker12.May.2011
  129. 129. lifehackerSearch for#hivefive +subject 12.May.2011
  130. 130. lifehacker3. Followup1. CallForContenders2. Results 12.May.2011
  131. 131. lifehackerReadthecomments!12.May.2011
  132. 132. lifehacker lifehacker.com12.May.2011
  133. 133. dogpile12.May.2011
  134. 134. dogpile12.May.2011
  135. 135. dogpile12.May.2011
  136. 136. dogpile dogpile.com12.May.2011
  137. 137. Kim Komando12.May.2011
  138. 138. Kim Komando12.May.2011
  139. 139. Kim Komando komando.com12.May.2011
  140. 140. Where to get this presentation bit.ly/TechToolsEGC2011 Questions?12.May.2011
  141. 141. Free Technology Tools Please fill out the Evaluation Form Thanks for attending bit.ly/TechToolsEGC2011 Jennifer Reissaus, MAS www.asalink.com Advertising Specialties Alliance MarketingThatSticks.com jmr@asalink.com12.May.2011

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