Social media presentation


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A very good presentation related to the power of social media and how to use it in an efficient manner for the projection of a brand or a business.

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Social media presentation

  1. 1. Unleash thePower of Social Media
  2. 2. Expectations?
  3. 3. • Better utilization• Business utilization• Add value to alumni• Image building• Recruitment of students and employees• Best practices of SM• Promotion of education in rural areas• Tools to add value and craft strategy• Sales enhancement and lead generation• Cost effective marketing or shoe-string budget• Linking with donors and philanthropists• Recruiting volunteers
  4. 4. • 9900
  5. 5. Big Question!!Are you Googleable?
  6. 6. Social Media will make you googleable in a few hours!
  7. 7. What is SocialMedia?
  8. 8. Internet based tools and applications to:-1. share information2. create relationships
  9. 9. Why Social Media?Old paradigm of information sharing has changed.In old days, companies were in controlling position which info toshare and which not.Now it is in the hands of users.
  10. 10. Old Way New WayCompany reports UGC*Press release BlogsWebsite Social Media*User generated contents
  11. 11. The Tsunami of Social Media
  12. 12. Fact Sheet of TsunamiSocial Media usage is # 1 activity on the web and has left behind porn
  13. 13. Top 10 global sites1. Google2. Facebook3. Youtube4. Yahoo5. (search engine of Microsoft)6. Wikipedia7. Blogger.com8. (search engine for music)9. msn.com10. (facebook version of Chinese)
  14. 14. Top 10 sites (Pakistan)1. Google2. Facebook3. Yahoo4. Youtube5. (search engine of Microsoft)6. Blogger.com7. Wikipedia8. msn.com9. Twitter10.Wordpress20. LinkedIn
  15. 15. Fact Sheet of Tsunami• 1 out of 8 couples marry in USA via social media.• Radio took 38 years to reach 50 million users.• TV took 13 years• Internet took 4 years• Facebook took 9 months to reach 100 million
  16. 16. Fact Sheet of Tsunami1. China 1.33 billion2. India 1.15 billion3. facebook 800 million*4. USA 307.21 million5. YouTube 300.00 million6. Indonesia 240.27 million7. Brazil 190.01 million8. Pakistan 174.75 million*6 million daily growth
  17. 17. Fact Sheet of Tsunami• 80% companies are using LinkedIn as their primary tool to find new employees• 80% Twitter usage is on mobile device.• In 2005, three employees of Paypal created YouTube. In 2006, Google bought it for $1.65 billion• Follow ashrafchaudhry
  18. 18. Fact Sheet of Tsunami• 100,000, 000 videos are watched daily on YouTube.• 300,000,000 blogs are working• 54% bloggers post content & tweet daily• 34% of bloggers post opinion about brands/products
  19. 19. What do you want?
  20. 20. Worst hit by Tsunami
  21. 21. Sons of Maxwell vs United Airlines• 7,672,731 views (by 10th Feb 2010)• 11,403,152 views (14th Jan 2012)• 4 days after release of song, United’s share price dropped by 10%, costing shareholders $180 million
  22. 22. Alive because of Social Media 211,432 fans
  23. 23. What are people talking about your brand? PTCL @Facebook
  24. 24. The Craft of Selling “YOURSELF”
  25. 25. How toUse Social Media?
  26. 26. 1. Becoming part of Social Media2. Building online community3. Engaging online community4. Motivating online community to take action
  27. 27. 1. Becoming part of Social Media• Facebook• Linkedin• Twitter• YouTube• Google +• Blogging
  28. 28. Comparative TraitsLinkedIn Corporate officeFacebook Office canteenTwitter Chowk/BazaarBlog Forum
  29. 29. Facebook• More than 50% of our active users log on to Facebook in any given day• Average user has 130 friends• Average user is connected to 80 community pages, groups and events• On average, more than 250 million photos are uploaded per day• More than 75% of users are outside of the United States• More than 350 million active users currently access Facebook through their mobile devices
  30. 30. Facebook Pakistan• Fastest growing social media channel in Pakistan• 5,888,580 in January 2012• 1,546,000 in Feb 2010• Almost 400% in two years• Urban-centered• SEC, Middle & Upper Middle Class• 70% males, 30% females• Daily growth around 6000• Facebook users are opinion leaders/thought leaders in their families/groups
  31. 31. Age Profiles• Below 18• Between 18—28• Between 28—40• Above 40
  32. 32. Facebook Applications for Business• Pages• Groups• Events
  33. 33. Pages• Multiple administrators• By default, they are included in public search results• Pages are listed in categories like music, brand etc• Pages have fans and require no prior approval• Updates are in the newsfeed of fans• Every admin can appoint/delete any other person as admin
  34. 34. How to set up page?
  35. 35. How to admin?• Complete profile of the product/brand• Intervene for profanity• More than 5 updates in 24 hours is spamming• Put reasonable interval in the updates• Never delete the criticism• Engage fans in discussions and activities• Use fan page for informing and educating people• Use pages to have opinion of people on any issue through polls
  36. 36. How to updatepages even when you are busy or sleeping?
  37. 37. ••
  38. 38. How you can enablesomeone update yourpage without givinghim/her admin rights?
  39. 39. How to promote pages?• Direct invitation• Indirect invitation• Tagging• Prizes/activities• Advertising on facebook
  40. 40. How toadvertise on facebook?
  41. 41. Budget/bidSelecting target marketPrecise selection of target marketMonitoring
  42. 42. How to create event?
  43. 43. How to promote event?
  44. 44. Linkedin• 80,230,934 members• Corporate class• 28% females, 68% males• Opinion leaders/thought leaders
  45. 45. LinkedIn for Individuals• Best place for job-hunting• Best place for intellectually stimulated discussions• Best place for networking with corporate class• Recommendations and endorsements• Corporate class
  46. 46. LinkedIn for Companies• Best place for recruiting people• Corporate branding• Campaigns• Sales leads• You help customers reaching you• Drive traffic to your website• Polls
  47. 47. Building LinkedIn Accounts• Invite people but don’t annoy• Search Outlook/Email Accounts to invite• Participate in group discussions• Be an open networker
  48. 48. LinkedIn Applications• Polls• Slideshare• Recommendations• Who viewed my profile• Reading list• Industry updates• Events• Blog integration• Twitter integration
  49. 49. Twitter• Micro-blogging• 500,000 twitter users in Pakistan• You tweet/update with 140 characters• You follow/follow back• How to mass unfollow those who don’t follow you?• Hashtag (#)
  50. 50. Why Twitter?• Update people while you are on the go• Real time search• Drive traffic to your website• Market product with #hashtag
  51. 51. How to Build Followers?• Search your email accounts to invite your friends on twitter.• Complete your profile• Follow people• Follow back people• Put the Twitter link at facebook, LinkedIn and website/blogs
  52. 52. Social Media Integration• Twitter & Linkedin• Twitter & facebook• Twitter & blog• Blog & facebook• How to tweet at multiple social media from one place?• How to shorten URL?• How to track the hits?
  53. 53. Blogging
  54. 54. Benefits of Blog1. It increases your google search2. It’s easy to maintain & update3. It’s interactive……people give feedback4. Low cost5. Makes you expert6. Can be integrated with Social Media channels
  55. 55. Let’sconstruct a blog?
  56. 56. • Free sites• Self-hosted domains
  57. 57. Publish your first blog
  58. 58. How to drive traffic to blog?• Referrals• Organic searches
  59. 59. 2. Building online community• Be clear about your target market• Establish goals Brand awareness Corporate communication Promotion Sales
  60. 60. Building Online Community• Start from your own circle• Create buzz• Create referral tools• Create snowball effect• Attracting people offline
  61. 61. How to reach 100,000 people in seconds @ zero cost?
  62. 62. 3. Engaging Online Community
  63. 63. How to engage?Online chattingFree adviceSMS engagementDiscussion boardUse of VideosBringing online to offline
  64. 64. 4. Making online community to ACTWhat actions you desire from online community?
  65. 65. Developing Social Media Policy“A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world”.
  66. 66. BrainstormingGuidelines for Social Media Policy
  67. 67. ObamaObama won Presidential election by:-200 electoral votes8.5 million popular votes
  68. 68. Obama’s Social MediaEmails13 million people on email listSocial network20 million friends on 13 social networks.7.6 million on FB aloneWebsite8.5 million monthly visitors
  69. 69. ObamaYoutube2000 official videosWatched by more than 80 million times135,000 subscribers442,000 user-generated videosMobile3 million people signed for SMS programs5 to 20 messages per month
  70. 70. Where to start?