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Truth in advertising

Truth in advertising

Published in: Health & Medicine, Business
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Transcript

  • 1. 4/24/2012
  • 2. TEAM INNOVATORS”Faisal Hassan 008Abdullah Saeed 018Waqas Ikram 037Uroosa Akhtar 045
  • 3. Advertising “Advertising is any paid-for communication overtly intended to inform and/or influence one or more people.”It can be used to build brand awareness, long-term brand images increase brand knowledge
  • 4. Deception in Advertising Advertising that is simply untrue Illegal and unethical it contains a statement or omits information that “is likely to mislead consumers acting reasonably under the circumstances; and is, ‘material’ - that is, important to a consumers decision to buy or use the product.“
  • 5. Hidden fees and surcharges:
  • 6. Incomplete Comparison
  • 7. Misuse of the word "free"
  • 8. Undefined terms
  • 9. Misleading illustrations
  • 10. Inconsistent comparison
  • 11. Angel dusting
  • 12. "No risk"
  • 13. Bait-and-switch
  • 14. Critiques of advertising Promote consumerism Create unrealistic expectations Manipulate people (applies knowledge of psychology) Propagate stereotype ( gender, ethnic) Include offensive messages Glamorize unhealthy products ( tobacco, alcohol, fatty food) Target vulnerable group ( children, uneducated) Make misleading claims ( implies falsehood without stating) Present meaningless product difference as meaningful
  • 15. PEMRA role for minimizingdeceptive advertisements:

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