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History of mcdonald's corporation
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History of mcdonald's corporation

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  • 1. MCDONALD’s CORPORATION
  • 2. MCDONALD’s CORPORATION INTODUCTION company public limited Industry fast food Founded 1940 in California Number of branches 33,000+ Chief Executive officer James A. Skinner Employees 400,000 Website www.McDonalds.com
  • 3. HISTORY OF MCDONALD’S CORPORATION Richard James and Maurice James Ray krock 1961 Kroc bought out the McDonald corporation for $2.7 million, Common shares were offered at $22.50 per share. By the end of the first days trading, the price had shot up to $30. "Burger Wars“ Success of Macdonald’s Corporation operated more than 3,600 restaurants outside the United States McDonalds entered India, where it offered a Big Mac made with lamb called the Maharaja Mac. Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions the operating income numbers showed a reduction from about 60 percent derived from the United States in 1992 to 42.5 percent in 1997. (1997 -2003) is the threatening period for MACDONALD’s corporation
  • 4. MCDONALD’S CORPORATION FAILURE (1997-2003) customers preferred the Wendys and Burger King Failure of products McDonalds was sued in 2001 Public suits Failures: McPizza, Carrot Sticks, McLean, and the Arch Deluxe profits fell in seven of the previous eight quarters, closure of more than 700 restaurants the elimination of 600 jobs loss of $343.8 million,
  • 5. MCDONALD’s CORPORATION TURNED BACK in 2003 WITH NEW SPIRIT new menu items were successfully launched New slogan "Im loving it. Improve their management Understand customer taste Give importance to cultural and social values of their customers Provide more facilities to capture the market Focus on core competency of consistent products and reliable service More than 33000 branches of MCDONALD’s corporation MCDONALD’s announce that their largest restaurant in the world will be built on the 2012 London Olympics site.
  • 6. Products offered byMCDONALD’s CORPORATION  Hamburgers  chicken  French fries  soft drinks  coffee  Milk shakes  salads  desserts  Breakfast
  • 7. BYE GUYS SEE U AT McDonald’S
  • 8. MICRO ENVIRONMENT FACTORS MarketingThe company Suppliers intermediaries Customers Competitors Publics