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Lead Doctors - Intelligent Lead Conversion - Partner Guide
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Lead Doctors - Intelligent Lead Conversion - Partner Guide

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The Lead Doctors System is a powerful B2B marketing automation platform designed to drive sales pipeline growth and increase revenue. With The Lead Doctors you can: …

The Lead Doctors System is a powerful B2B marketing automation platform designed to drive sales pipeline growth and increase revenue. With The Lead Doctors you can:

➔ Create more sales opportunities: Recognize your qualified leads quickly through enhanced lead intelligence and convert them into opportunities.

➔ Increase Quality of Leads: Create more qualified leads through superior visitor intelligence and improved marketing campaigns.

➔ Improve Team Results: The Lead Doctors enable marketing and sales teams to reduce the sales cycle time, improve close rates and increase your number of customers.

➔ Automate marketing activities: Optimize your resources by automating time-consuming, repetitive tasks. Increase your marketing ROI.

Published in: Business, Technology

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  • 1. PARTNER INFORMATION GUIDE
  • 2. LEAD DOCTORS The Lead Doctors is a powerful system that combines the power of marketing software with a tailored strategy designed specifically for our clients. Our system increases revenue and maximizes efficiency for companies with multi-touch sales cycles. The platform features website visitor tracking, email marketing, lead nurturing, lead scoring, CRM integration and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. The Lead Doctors system offers affordable pricing for the SMB market. Our Partner Programs are ideal for: EVENT COMPANIES BUSINESS DEVELOPMENT & MARKETING ACENCIES CONSULTANTS
  • 3. ABOUT THIS GUIDE This guide outlines some possible benefits for implementing the Lead Doctors system internally for your company – these are general suggestions, however we would like the opportunity to conduct a more thorough analysis of your requirements, so that we may provide more specific assessment. As a successful event company, we feel you are an ideal fit for partnership. We understand how busy you are, and as such we have designed our programs to be as easy as possible to get started with. You will have complete control over how much time and effort you spend on Lead Doctors. After reviewing our partner options, we would like to set up an initial call and demo to show you how the system works and which program is best suited to your needs. THE PARTNER PROGRAMS Our two standard Partner Programs – The Referral Program and The Reseller Program are outlined in this guide. However, we are always willing to discuss customizing a program for your specific requirements. So please let us know if there is something you want to change, add, or remove. NEXT STEPS Click here to schedule a Demo at a convenient time for you. Or contact me directly here: Email: kathryn@lead-doctors.com Phone: +1.705-615-1500 ext. 506
  • 4. WHAT CAN LEAD DOCTORS DO FOR YOUR COMPANY? 1. INCREASE ROI FOR SPONSORS Help sponsors generate more leads with improved pre-event and post-event nurturing campaigns that will identify and convert more leads. 2. INCREASE EVENT ATTENDANCE Set up nurturing campaigns and use enhance data to identify more prospects for your event. 3. INCREASE SPEND PER SPONSOR You could consider adding Lead Nurturing to Premium Sponsor packages. For example: Platinum: Visitor Data plus lead nurturing will full marketing support Gold: Visitor Data plus limited lead nurturing capabilities Silver: Company Profile Page Visitor Data Or you could create an add-on option to packages. There are a number of ways this could be packaged into your sponsorship levels. 3. GET MORE RETURING SPONSORS Demonstrate a greater ROI by ensuring your sponsors are generating more leads as a result of their sponsorship
  • 5. FOR YOUR SPONSORS In addition to the networking and in-person benefits at the event, you can maximize results by giving your sponsors access to a superior level of data and implement lead nurturing to help them capture more business leads. 1. MAXIMIZE PERFORMANCE OF SPONSOR COMPANY PROFILE PAGES ASSUMPTION OF CURRENT CAPABILITIES: • Can provide page views. • Can track links to sponsor company website from your company website. WITH LEAD DOCTORS YOU WILL BE ABLE TO PROVIDE: Company profile information for everyone who visits the company profile page: • Company name • Decision Makers • Contact information • Visit data (time spent, pages visited, number of visits etc.) WEBSITE RECOMMENDATIONS: Instead of linking to a sponsor's website homepage, link to custom landing page with: • A call-to-action (relevant company download or contact form etc.) • A request a meeting link/button for the event BY PROVIDING BETTER DATA, SPONSORS WILL SEE AN INCREASE IN LEADS GENERATED FROM ONLINE PROMOTIONS IMPMLEMENTING LEAD DOCTORS
  • 6. FOR YOUR SPONSORS 2. SET UP NURTURE CAMPAIGNS TO GENERATE MORE LEADS: Help your sponsors capture more leads by implementing automated lead nurturing campaigns that will identify and nurture new leads – getting them more meetings, business leads and greater ROI for their sponsorship dollars. WITH LEAD DOCTORS YOU WILL BE ABLE TO PROVIDE: • Automated email communication based on prospect behaviours • Customized, event and campaign specific landing pages to capture information and determine prospect intent • Lead scoring to identify prospects intent to make a purchase • Timed nurture sequences to guide prospects through the buying cycle, and providing leads that have expressed interest and intent to buy • Integration with top CRM systems to help sales and marketing communicate better • Social media tracking that makes managing social channels easier and less time consuming BY SETTING UP LEAD NURTURING CAMPAIGNS FOR YOUR SPONSORS, THEY WILL GENERATE MORE LEADS AS A RESULT OF THEIR SPONSORSHIP IMPMLEMENTING LEAD DOCTORS
  • 7. FOR YOUR SPONSORS 3. IMPLEMENT POST SHOW CAMPAIGN TO NURTURE NEW EVENT LEADS • Set up lead nurturing campaigns for the stack of business cards collected at your event – initialize contact, follow up on conversations, secure new business leads. • Using nurturing campaigns to support lead generation and follow up to make the event a success for your sponsors. • Implement a lead capture system integrated with your website and your sponsors websites to help build their list of prospects before and after the event. • See measurable results that demonstrate a return on investment your sponsors will be impressed with. ENSURE SPONSORS ARE MAKING THE MOST OF LEADS GENERATED FROM YOUR EVENT BY IMPLEMENTING A POST-EVENT LEAD NURTURING CAMPAIGN IMPMLEMENTING LEAD DOCTORS
  • 8. EVENT ATTENDANCE 1. IMPLEMENT LEAD NURTURING TO INCREASE NUMBER OF ATTENDEE’S ASSUMPTION OF CURRENT CAPABILITIES: Able to track page view on the booking information page WITH LEAD DOCTORS YOU WILL BE ABLE TO PROVIDE: Company profile information for everyone who visits the booking page, including: • Company name • Decision Makers • Contact information • Visit data (time spent, pages visited, number of visits etc.) See what company are interested in attending the event but may not have taken the next step to contact your sales team by phone. RECOMMENDATIONS: Set up automated nurture campaign for visitor that don’t convert immediately • Highlight benefits • Specific speakers etc. • Special offers etc. In addition to contact information and phone numbers, you may want to consider adding a form as an additional method of contacting you for booking information. IMPMLEMENTING LEAD DOCTORS
  • 9. PARTNER PROGRAMS
  • 10. ABOUT THE PROGRAMS Our partnership program is designed so that you have the option to either resell our product, or package it within your own services – you decide what works best for your company. And we are committed to making every partnership successful by giving you the resources and support you need every step if the way. BUILD A SCALABLE, PROFITABLE SOURCE OF REVENUE AS A LEAD DOCTOR PARTNER. FEATURES Additional service offering for your clients We measure our success by the growth of our clients and partners. That’s why we’ve built a multi-phase program that goes beyond just a software solution. We help you master lead nurturing, expand your service offering and build a repeatable process that achieves great results. New revenue channel Our partnerships are structured to provide an additional revenue stream for your company based on the level of involvement you choose. Those details are outlined in this guide, however we believe that one size fits all solutions don’t always work for everyone and are always willing to discuss customizing our programs. Deliver + retain We are here to support our Partners. You will have a dedicated account manager who will provide the support you need to achieve success. Partners receive training and coaching along with access to sales documents and marketing resources. We make sure that we deliver so that both you and your clients are happy.
  • 11. REFERRAL PROGRAM
  • 12. REFERRAL PROGRAM WHO ITS FOR 1. Small to mid-size consultancy, business development and marketing companies. 2. Companies who are interested in an additional revenue stream that is easy, and requires minimal internal input and internal resources. 3. Companies who offer complementary services and could add Lead Doctors to their existing services. 4. Companies who don’t have the internal resources to manage Lead Doctors services for their clients, but still want to offer the system. HOW IT WORKS 1. You will be assigned an Account Manager who will handle the contracts for your partner account. 2. Your account manager will work with you to close all subscription deals by providing sales support including product demonstrations, sales resources, trial software set up, and technical support. 3. Once a subscription deal has been closed, your Account Manager will work with the client to get them set up and start implementing the specific requirements for the package they purchased. 4. That’s it. We do all the implementation work, account management, technical support and training. 5. You collect commission on the monthly subscriptions you bring in, which is paid out quarterly. The commission rate you receive will depend on how many clients you bring in, (see next page). 6. Sell on your terms, there is never any obligation or expectations placed on you. The amount of commission is entirely dependant on you and how much or how little time you want to dedicate.
  • 13. REFERRAL PROGRAM PERKS FREE INTERNAL ACCOUNT Once you bring in a certain number of monthly subscriptions, we will give you a free internal account. Because we offer 3 packages with different price points, any combination of package subscriptions will count toward your free account. Active Monthly Subscription Value Commission Rate Up to $15k 10% $16k to $25k 15% $26k and up 20% Active Monthly Subscription Value Subscription Level $10k Free Essentials Subscription $25k Free Standard Subscription COMMISSION STRUCTURE You will never be obligated to close a certain number of subscription deals. The commission structure is based on the number of subscriptions you bring in, the more subscriptions the higher the reward.
  • 14. Essentials Standard Complete Monthly subscription pricing *for 12 month contract **No contract add 5% $999 $2495 $3995 PROGRAM SUPPORT Benchmark & Diagnose    Strategy Development    Marketing Support    Program Design & Implementation    Content Analysis    MARKETING AUTOMATION Lead Scoring    Email Marketing (up to 30k)    Landing Pages (up to 75)    CRM Integration    Anonymous Visitor Tracking    Social Media Integration    Webinar Integration    REPORTS & ANALYTICS Marketing Dashboard    Customized Reporting    Search Engine Optimization    Website Tracking & Analytics    Analysis & Optimization    SALES SUPPORT Qualify leads into SAL    Schedule sales calls    PACKAGE PRICING
  • 15. REQUIREMENTS 1. We will ask you to sign an agreement which outlines the terms of the partnership ex. Commission structure etc. 2. We ask that you provide a company logo so that we can add your company to our list of partners. CANCELLATION 1. You can cancel your Partner Agreement at any time, we just ask that if you are no longer interested in being a Lead Doctors Partner that you get in touch with us. 2. We reserve the right to terminate our agreement with any Partner that does not comply with the terms and conditions set out. Such as misrepresenting Lead Doctors, misconduct etc. REFERRAL PROGRAM
  • 16. RESELLER PROGRAM
  • 17. RESELLER PROGRAM WHO ITS FOR 1. Small to mid-size consultancy, business development and marketing companies. 2. Companies who are interested in an additional revenue stream that can integrate easily with current service offerings. 3. Companies who offer complementary services and could add Lead Doctors to their existing services. 4. Companies who want to integrate our system as part of their services and have the internal resources to manage and implement the system for their clients. HOW IT WORKS 1. You will be assigned an Account Manager who will handle the contracts for your partner account. 2. Your Account Manager will provide the training, resources and materials to get your team trained on the platform and ready to implement for your clients. 3. Your account manager will work with you to provide support, answer questions and fix any technical issues that may arise. 4. The software can be white labelled using your company logo and information. 5. All program templates and resources can also be white labelled using your logo and company information. 6. Your Account Manager can also act as part of your internal team to provide sales and client support if required. 7. Monthly subscription costs are discounted to you, and you can choose to resell to your clients at whatever price you wish. (see next page). 8. Sell on your terms, there is never any obligation or expectations placed on you. The discount you receive will depend on the volume of clients you bring in.
  • 18. RESELLER PROGRAM PERKS FREE INTERNAL ACCOUNT Once you bring in a certain number of monthly subscriptions, we will give you a free internal account. Because we offer 3 packages with different price points, any combination of package subscriptions will count toward your free account. Active Monthly Subscription Value Discount Rate Up to $15k 20% $16k to $25k 25% $26k and up 30% Active Monthly Subscription Value Subscription Level $10k Free Essentials Subscription $15k Free Standard Subscription DISCOUNT STRUCTURE You will never be obligated to close a certain number of subscription deals. The discount structure is based on the number of subscriptions you bring in, the more subscriptions the higher the reward.
  • 19. Software Only Program Templates, Resources & Training Materials Monthly pricing for each license *for 12 month contract **No contract add 5% $999 $499 PROGRAM SUPPORT Benchmark & Diagnose   Strategy Development   Marketing Support   Program Design & Implementation   Content Analysis   MARKETING AUTOMATION Lead Scoring   Email Marketing (up to 30k)   Landing Pages (up to 75)   CRM Integration   Anonymous Visitor Tracking   Social Media Integration   Webinar Integration   REPORTS & ANALYTICS Marketing Dashboard   Customized Reporting   Search Engine Optimization   Website Tracking & Analytics   Analysis & Optimization   SALES SUPPORT Qualify leads into SAL   Schedule sales calls   PACKAGE PRICINGWe sell you the software plus our Lead Doctors. You then resell to your clients based on the packages, services and pricing you choose.
  • 20. REQUIREMENTS 1. We will ask you to sign an agreement which outlines the terms of the partnership ex. Commission structure etc. 2. We ask that you provide a company logo so that we can add your company to our list of partners. That’s it! It is easy to get started. CANCELLATION 1. You can cancel your Partner Agreement at any time, we just ask that if you are no longer interested in being a Lead Doctors Partner that you get in touch with us. 2. We reserve the right to terminate our agreement with any Partner that does not comply with the terms and conditions set out. Such as misrepresenting Lead Doctors, misconduct etc. RESELLER PROGRAM
  • 21. CONTACT US Website: www.lead-doctors.com Email: kathryn@lead-doctors.com Phone: +1.705-615-1500 Twitter: @leadDr ABOUT THE LEAD DOCTORS The Lead Doctors help sales and marketing teams create more qualified leads, increase lead conversion, and maximize overall marketing performance. We do that with powerful marketing automation software, combined with strategy, planning and execution. – Our system is proven – and we help our clients achieve results. Our team has the experience to make your marketing campaigns successful – we have a team of experts ready to help. Our process is designed to make marketing automation as easy as possible for you to implement.

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