Export Plan Outline | Export Resources | SUSTA

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This export resource from SUSTA presents an easy-to-follow guide for developing and executing an export plan for your company.

For additional export resources, please visit: http://susta.org/export/index.html

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Export Plan Outline | Export Resources | SUSTA

  1. 1. Southern United States Trade Association <ul><li>Export Resources : </li></ul><ul><li>Market Access Program </li></ul>Helping southern U.S. companies export food & agricultural products around the world. Food Export Association of the Midwest USA Food Export USA Northeast
  2. 2. Table of Contents Helping southern U.S. companies export food & agricultural products around the world. Introduction 3 Eligible Products 4 Eligible Company Guidelines 8 Eligible Market Expenses 15 Contact Information 18
  3. 3. Market Access Program <ul><li>The Market Access Program (MAP) is a reimbursement program designed to assist eligible companies launch a brand in a new international market. Accepted participants receive up to 50 percent reimbursement for certain international marketing and promotion expenses, including eligible trade shows, in-store displays, and required label changes. </li></ul>Helping southern U.S. companies export food & agricultural products around the world.
  4. 4. Eligible Products Helping southern U.S. companies export food & agricultural products around the world.
  5. 5. Eligible Products Helping southern U.S. companies export food & agricultural products around the world.
  6. 6. Eligible Products Helping southern U.S. companies export food & agricultural products around the world.
  7. 7. Eligible Products Helping southern U.S. companies export food & agricultural products around the world.
  8. 8. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Be “small”, according to Small Business Administration guidelines OR </li></ul><ul><li>Be a farm cooperative </li></ul>Helping southern U.S. companies export food & agricultural products around the world.
  9. 9. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Document total gross sales (domestic & export) in the previous calendar year exceeding $100,000 </li></ul>Helping southern U.S. companies export food & agricultural products around the world.
  10. 10. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Export a product that is at least 50 percent U.S. agricultural origin by weight excluding water and packaging </li></ul>Helping southern U.S. companies export food & agricultural products around the world.
  11. 11. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Control sufficient quantity to assure uninterrupted supply to international buyers </li></ul>Helping southern U.S. companies export food & agricultural products around the world.
  12. 12. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Market a product under a brand name </li></ul>Helping southern U.S. companies export food & agricultural products around the world. V. Marketing Component A. Identification, Evaluation, and Selection of Target Markets B. Product Selection and Pricing C. Distribution Method D. Terms and Conditions E. International Organization and Procedures F. Sales Goals: Profit and Loss Forecasts
  13. 13. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Label the product as “Product of the USA” or “Made in the USA” </li></ul>Helping southern U.S. companies export food & agricultural products around the world.
  14. 14. Eligible Company Guidelines <ul><li>To be eligible, companies must: </li></ul><ul><li>Have a product sourced from the SUSTA region </li></ul>Helping southern U.S. companies export food & agricultural products around the world. VII. Export Budget A. Financial Statements: Projected Sales and Expenses B. Long-term Financial Forecasts C. Export Taxes
  15. 15. <ul><li>Advertising (print, TV, radio) </li></ul><ul><li>Approved domestic trade shows </li></ul><ul><li>Freight charges for sending samples </li></ul><ul><li>In-store displays and promotional materials </li></ul>Helping southern U.S. companies export food & agricultural products around the world. Eligible Marketing Expenses
  16. 16. <ul><li>In-store promotions and demonstrations </li></ul><ul><li>International trade seminars </li></ul><ul><li>Printed sales materials </li></ul>Helping southern U.S. companies export food & agricultural products around the world. Eligible Marketing Expenses
  17. 17. <ul><li>Promotional gift items (up to $1 per item) </li></ul><ul><li>Required packaging/label changes </li></ul><ul><li>Travel to international trade shows </li></ul>Helping southern U.S. companies export food & agricultural products around the world. Eligible Marketing Expenses
  18. 18. SUSTA Southern United States Trade Association Helping southern U.S. companies export food & agricultural products around the world. <ul><li>Contact Information </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: (504) 568-5986 </li></ul><ul><li>Website: http://www.susta.org </li></ul><ul><li>SUSTA: The Southern United States Trade Association 701 Poydras Street Suite 3725 New Orleans, LA 70139 </li></ul>

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