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Youth Says Malaysia The Brands We Use
 

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    Youth Says Malaysia The Brands We Use Youth Says Malaysia The Brands We Use Presentation Transcript

    • YOUTHSAYS
MALAYSIA:
 The
Brands
We
Use
 Prepared by:
    • Who
are
We?
 This survey was conducted on 10,208 young Malaysians from 13th February 2009 till 16th February 2009 via www.YouthSays.com. Their demographics: Gender 
 Race Age
 Malay 59.8% 15 – 18
 2.5%
 Male 
 51% 
 18 – 22
 39.6%
 Chinese 31.2% Female 
 49% 
 23 – 27
 40.1%
 Indian
 3.5%
 Location
 28 – 32
 11.2%
 Others
 5.5%
 Urban
 74.5% 
 32 - 35
 6.6%
 Rural 
 25.5% 

    • We
eat
snack
food
from
these
brands:
 100
 90
 80
 69.2
 65.6
 70
 57.6
 55.7
 60
 53.6
 51.5
 47.1
 44.4
 43.8
 50
 42.8
 39.6
 40
 30
 23.2
 20.8
 19.5
 19.4
 14.7
 20
 7.9
 10
 0
 I remember eating 4 packs of snacks in a row – heavenly! – Joanne, 22
    • We
eat
snack
food
from
these
brands:
 %
of
Young
 Breakdown
of
Young
Malaysian
Snack
Consumers
 Malaysian
 Gender
 Age
 Race
 Snack
 Snack
Brands
 Male
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay
 Chinese
 Indian
 Others
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Apollo
 43.8
 52.3
 47.7
 3.4
 42.9
 39.7
 9.2
 4.8
 63.5
 27.8
 3.0
 5.7
 Cheezels
 42.8
 41.0
 59.0
 2.6
 37.7
 41.1
 12.9
 5.7
 54.8
 36.9
 3.6
 4.7
 Chipsmore
 65.6
 46.4
 53.6
 2.5
 41.5
 39.0
 11.0
 5.9
 60.5
 30.4
 4.0
 5.1
 Double
Decker
 44.4
 48.1
 51.9
 2.6
 40.5
 40.6
 9.9
 6.4
 59.1
 33.1
 2.5
 5.2
 Jack
&
Jill
 47.1
 48.1
 51.9
 2.3
 40.3
 41.7
 9.7
 6.0
 56.4
 33.9
 3.6
 6.1
 Mamee
 53.6
 48.1
 51.9
 2.3
 37.7
 41.1
 12.5
 6.4
 59.7
 32.9
 2.8
 4.6
 Mr.
Potato
 57.6
 49.7
 50.3
 2.6
 39.8
 41.5
 10.5
 5.6
 58.1
 33.0
 3.6
 5.3
 Oreo
 55.7
 45.6
 54.4
 2.5
 43.0
 39.7
 10.2
 4.7
 55.7
 34.6
 4.3
 5.5
 Prawn
Cracker
 20.8
 45.7
 54.3
 2.9
 33.1
 44.1
 10.5
 9.3
 55.3
 35.8
 3.2
 5.6
 Pringles
 51.5
 46.0
 54.0
 2.3
 39.3
 40.7
 11.6
 6.0
 50.7
 39.1
 4.2
 6.0
 Rocky
 19.5
 30.8
 69.2
 3.6
 46.4
 36.2
 9.1
 4.7
 44.2
 49.1
 3.4
 3.3
 Super
Ring
 39.6
 46.3
 53.7
 2.0
 40.2
 43.0
 10.2
 4.6
 68.3
 26.0
 2.6
 3.1
 TwisXes
 69.2
 48.2
 51.8
 2.3
 38.8
 40.9
 11.7
 6.3
 61.1
 30.5
 3.7
 4.6
 Chipster
 23.2
 47.1
 52.9
 2.7
 39.7
 43.3
 9.1
 5.2
 56.4
 36.2
 3.2
 4.3
 TwisXes
Lurve
 14.7
 45.9
 54.1
 3.6
 39.7
 40.9
 9.4
 6.5
 63.2
 29.6
 1.9
 5.3
 Wise
Potato
 19.4
 49.0
 51.0
 1.8
 32.4
 41.0
 14.2
 10.6
 51.0
 38.3
 5.1
 5.6
 Others
 7.9
 40.0
 60.0
 5.3
 39.6
 40.0
 9.3
 5.8
 55.1
 35.6
 3.6
 5.8
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
eat
mint/gum
from
these
brands:
 Others


 Wrigley's
 Tic
Tac


 Smint


 Polo


 Mentos


 Hacks


 Dentyne
Ice


 Clorets


 0.00
 10.00
 20.00
 30.00
 40.00
 50.00
 60.00
 70.00
 80.00
 90.00
 The best thing about mint gum is that I can speak directly to people after that without having to worry that I have bad breath! – Win Nee, 27
    • We
eat
mint/gum
from
these
brands:
 Breakdown
of
Young
Malaysian
Mint/Gum
Consumers
 %
of
Young
 Mint/Gum
 Gender
 Age
 Race
 Malaysian
Mint/ Brands
 Male

 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Gum
Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Others
(%)
 Clorets


 54.01
 49.44
 50.56
 2.49
 35.91
 42.05
 11.64
 7.91
 60.04
 31.07
 3.73
 5.17
 Dentyne
Ice


 36.21
 46.15
 53.85
 3.02
 44.78
 38.83
 8.39
 4.98
 62.93
 28.20
 3.61
 5.27
 Hacks


 44.22
 53.67
 46.33
 2.72
 37.78
 41.13
 11.34
 7.03
 62.14
 28.51
 3.91
 5.43
 Mentos


 79.48
 49.24
 50.76
 2.76
 39.87
 40.00
 11.11
 6.27
 59.78
 30.80
 3.91
 5.51
 Polo


 41.93
 49.20
 50.80
 2.44
 37.99
 42.46
 10.70
 6.40
 57.54
 32.27
 4.89
 5.31
 Smint


 12.12
 43.44
 56.56
 2.62
 42.57
 40.82
 8.75
 5.25
 42.86
 47.81
 3.50
 5.83
 Tic
Tac


 29.28
 43.55
 56.45
 3.62
 36.43
 40.41
 12.06
 7.48
 54.64
 38.00
 5.19
 2.17
 Wrigley's
 55.81
 52.53
 47.47
 2.72
 40.51
 40.44
 9.94
 6.39
 59.68
 30.63
 4.49
 5.19
 Others


 7.14
 39.11
 60.89
 5.45
 41.09
 44.06
 5.94
 3.47
 46.53
 46.53
 3.47
 3.47
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
drink…
 100.00
 90.00
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 I chew the straw when I drink! – Wan Yee, 18
    • We
drink…
 %
of
Young
 Breakdown
of
Young
Malaysian
Beverage
Consumers
 Malaysian
 Beverage
Brands
 Gender
 Age
 Race
 beverage
 Male
(%)
 Female
(%)
 15
to
18
(%)
 18
to
22
(%)
 23
to
27
(%)
 28
to
32
(%)
 32
to
35
(%)
 Malay
(%)
 Chinese
(%)
 Indian
(%)
 Others
(%)
 consumers
 7‐UP


 55.28
 51.25
 48.75
 3.13
 42.49
 40.00
 7.92
 6.45
 53.42
 36.61
 4.35
 5.62
 100
Plus


 81.67
 51.82
 48.18
 2.51
 40.14
 39.53
 11.20
 6.62
 57.79
 33.52
 3.55
 5.15
 A&W
Rootbeer


 47.69
 49.78
 50.22
 2.81
 39.93
 40.74
 10.44
 6.07
 54.22
 37.19
 4.52
 4.07
 Coca‐Cola


 59.03
 49.43
 50.57
 2.99
 39.68
 40.28
 11.19
 5.86
 49.91
 39.68
 4.31
 6.10
 Drinho


 36.81
 48.56
 51.44
 2.59
 39.92
 42.71
 10.08
 4.70
 59.40
 33.11
 3.45
 4.03
 Dutch
Lady
Milk


 55.28
 45.37
 54.63
 2.56
 40.45
 40.51
 10.73
 5.75
 60.70
 29.52
 4.35
 5.43
 Dutch
Lady
Shine


 10.14
 39.02
 60.98
 2.09
 41.81
 42.16
 8.36
 5.57
 58.54
 32.75
 3.14
 5.57
 Excel


 27.30
 60.03
 39.97
 2.46
 42.82
 40.88
 7.89
 5.95
 56.14
 35.45
 3.62
 4.79
 Fruit
Tree


 25.36
 43.45
 56.55
 2.92
 38.72
 42.20
 11.42
 4.74
 59.61
 31.89
 4.04
 4.46
 Justea


 38.54
 43.81
 56.19
 3.02
 44.82
 40.05
 7.33
 4.77
 45.37
 45.92
 3.30
 5.41
 Kickapoo


 38.04
 53.76
 46.24
 3.25
 43.55
 38.72
 9.56
 4.92
 53.20
 40.39
 4.36
 2.04
 Marigold
Peel
Fresh


 44.97
 41.71
 58.29
 2.75
 37.63
 42.89
 11.39
 5.34
 60.41
 31.11
 4.48
 4.01
 Milo


 74.04
 47.95
 52.05
 2.96
 40.51
 39.12
 11.07
 6.35
 57.44
 33.49
 3.72
 5.34
 Mirinda


 30.84
 49.94
 50.06
 3.09
 39.40
 43.30
 8.82
 5.38
 66.32
 23.14
 4.47
 6.07
 Nescafe


 58.11
 53.43
 46.57
 2.55
 38.05
 40.30
 12.46
 6.63
 61.28
 29.60
 3.53
 5.59
 Nestle
Yogurt


 39.63
 40.91
 59.09
 2.85
 40.55
 41.89
 10.43
 4.28
 56.86
 34.49
 4.10
 4.55
 Pepsi


 50.41
 50.46
 49.54
 3.29
 41.98
 40.08
 8.90
 5.75
 53.96
 35.74
 4.20
 6.10
 Pokka


 12.72
 45.56
 54.44
 3.33
 37.50
 42.22
 11.39
 5.56
 36.39
 54.17
 4.72
 4.72
 Power
Root


 18.01
 68.24
 31.76
 2.75
 26.47
 41.96
 16.67
 12.16
 87.06
 7.65
 2.16
 3.14
 Revive


 22.36
 57.03
 42.97
 3.95
 46.76
 38.55
 6.64
 4.11
 55.13
 36.02
 4.27
 4.58
 Ribena


 51.78
 42.02
 57.98
 3.07
 39.29
 40.18
 11.39
 6.07
 52.73
 38.34
 3.75
 5.18
 Seasons


 45.32
 49.81
 50.19
 2.34
 39.83
 42.71
 10.21
 4.91
 58.38
 31.25
 3.82
 6.55
 Sprite


 44.15
 47.76
 52.24
 3.12
 43.12
 40.56
 7.92
 5.28
 51.04
 38.80
 4.08
 6.08
 Sunkist


 42.07
 44.84
 55.16
 2.77
 37.70
 41.31
 11.59
 6.63
 62.05
 30.23
 3.53
 4.20
 Vitagen


 63.58
 44.78
 55.22
 2.72
 39.28
 40.28
 11.17
 6.56
 57.17
 34.83
 3.67
 4.33
 Yakult


 39.35
 43.36
 56.64
 3.50
 39.77
 40.31
 9.96
 6.46
 51.17
 41.65
 3.68
 3.50
 Yeo’s


 52.91
 47.60
 52.40
 2.60
 39.85
 41.72
 9.95
 5.87
 54.14
 36.65
 3.60
 5.61
 Others


 6.61
 44.92
 55.08
 4.28
 34.76
 43.32
 10.70
 6.95
 65.24
 29.41
 1.60
 3.74
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
use
these
beauty/skincare
brands…
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 My beauty/skincare product made me feel like I’m the hottest girl in town. - Nur Sabrina, 23
    • We
use
these
beauty/skincare
brands…
 Breakdown
of
Young
Malaysian
Beauty/Skincare
Consumer
 %

of
Young
 Malaysian
 Gender
 Age
 Race
 Beauty
Care
Brands
 Beauty/Skincare
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Chinese
 consumers
 Male
(%)
 Malay
(%)
 Indian
(%)
Others
(%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Biore


 27.13
 64.97
 35.03
 3.52
 39.32
 37.76
 11.59
 7.81
 58.33
 30.99
 3.65
 7.03
 Bio
Essence


 7.77
 46.36
 53.64
 1.82
 39.09
 35.45
 13.64
 10.00
 34.55
 56.82
 3.18
 5.45
 Biotherm


 4.49
 48.03
 51.97
 0.79
 33.86
 40.94
 12.60
 11.81
 32.28
 59.84
 3.15
 4.72
 Blackmore's


 3.78
 48.60
 51.40
 1.87
 33.64
 42.99
 13.08
 8.41
 50.47
 37.38
 7.48
 4.67
 Bodyshop


 25.29
 33.94
 66.06
 2.23
 38.41
 39.53
 12.29
 7.54
 50.70
 39.25
 3.91
 6.15
 Clarins


 2.51
 40.85
 59.15
 1.41
 28.17
 46.48
 9.86
 14.08
 33.80
 52.11
 5.63
 8.45
 Clinique


 9.01
 29.41
 70.59
 1.57
 35.29
 42.35
 14.90
 5.88
 39.22
 54.12
 4.31
 2.35
 Estee
Lauder


 5.83
 26.06
 73.94
 0.00
 36.36
 36.97
 16.97
 9.70
 39.39
 47.27
 7.88
 5.45
 Fair
&
Lovely


 11.80
 48.50
 51.50
 3.29
 37.13
 37.13
 11.08
 11.38
 75.45
 9.58
 6.89
 8.08
 Garnier


 13.10
 23.72
 76.28
 2.43
 36.39
 46.09
 11.05
 4.04
 45.28
 44.47
 4.31
 5.93
 Ginvera


 9.22
 55.56
 44.44
 1.92
 33.72
 40.23
 10.73
 13.41
 48.28
 41.00
 4.21
 6.51
 Himalaya


 6.50
 40.76
 59.24
 4.35
 40.22
 38.04
 13.04
 4.35
 35.87
 42.93
 13.04
 8.15
 Johnson
&
Johnson


 36.03
 35.78
 64.22
 2.35
 37.16
 39.31
 13.33
 7.84
 62.55
 27.94
 5.10
 4.41
 Lancome


 4.45
 32.54
 67.46
 0.79
 30.95
 46.03
 12.70
 9.52
 37.30
 53.17
 4.76
 4.76
 Loreal


 21.58
 38.13
 61.87
 1.15
 39.28
 40.92
 11.78
 6.87
 44.35
 44.52
 5.56
 5.56
 Mentholatum


 8.69
 36.59
 63.41
 3.66
 49.19
 40.24
 5.69
 1.22
 63.01
 32.11
 1.63
 3.25
 Olay


 17.20
 30.60
 69.40
 2.05
 36.14
 39.63
 13.76
 8.42
 58.52
 32.24
 3.29
 5.95
 Oxy


 10.67
 55.63
 44.37
 6.95
 46.69
 32.78
 7.95
 5.63
 52.98
 35.10
 4.97
 6.95
 SK
II


 4.84
 37.96
 62.04
 0.73
 34.31
 43.07
 12.41
 9.49
 46.72
 42.34
 2.19
 8.76
 Others


 29.53
 33.85
 66.15
 2.15
 43.66
 40.43
 9.57
 4.19
 55.38
 35.65
 2.99
 5.98
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
wear
these
apparel
brands:
 50.00
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 I wore my clothes inside out and didn’t notice until the end of the day. – Cheong, 24
    • We
wear
these
apparel
brands:
 Breakdown
of
Young
Malaysian
Apparel
Brand
Consumers
 %
of
Young
 Gender
 Age
 Race
 Apparel
Brands
 Malaysian
Apparel
 brand
consumers
 Male
(%)
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay
 Chinese
 Indian
 Others
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 B.U.M.


 40.66
 53.69
 46.31
 3.39
 41.09
 39.36
 9.90
 6.26
 63.08
 26.85
 4.52
 5.56
 Body
Glove


 34.16
 53.15
 46.85
 4.96
 45.92
 37.64
 7.45
 4.03
 52.43
 38.16
 4.24
 5.17
 Diesel


 30.10
 52.11
 47.89
 3.29
 40.96
 42.49
 9.04
 4.23
 61.27
 27.23
 3.64
 7.86
 Elle


 12.12
 10.79
 89.21
 2.62
 37.61
 40.82
 12.54
 6.41
 51.02
 40.23
 3.79
 4.96
 Esprit


 21.19
 32.67
 67.33
 2.83
 39.50
 43.00
 9.50
 5.17
 46.83
 45.67
 3.67
 3.83
 Forever
21


 9.61
 8.82
 91.18
 1.84
 51.10
 38.24
 7.35
 1.47
 38.24
 55.51
 3.68
 2.57
 Giordano


 33.45
 50.16
 49.84
 1.48
 39.07
 42.24
 10.88
 6.34
 46.04
 45.83
 3.27
 4.86
 Guess


 20.28
 45.64
 54.36
 2.44
 36.41
 38.85
 13.24
 9.06
 62.54
 26.13
 4.70
 6.62
 Giorgio
Armani


 8.48
 71.25
 28.75
 1.67
 29.58
 41.67
 12.92
 14.17
 62.92
 26.25
 4.58
 6.25
 Hang
Ten


 8.44
 39.75
 60.25
 2.09
 39.75
 45.61
 9.62
 2.93
 24.69
 69.04
 2.51
 3.77
 Levi’s


 43.73
 61.71
 38.29
 2.50
 36.11
 40.55
 12.44
 8.40
 68.82
 22.78
 3.23
 5.17
 Miss
Selfridge


 4.45
 6.35
 93.65
 1.59
 38.10
 46.03
 13.49
 0.79
 45.24
 47.62
 4.76
 2.38
 MNG


 17.59
 9.04
 90.96
 1.61
 41.97
 42.57
 10.44
 3.41
 40.76
 51.61
 3.21
 4.42
 Padini


 43.20
 40.56
 59.44
 1.31
 38.51
 43.66
 11.86
 4.66
 47.34
 44.48
 3.52
 4.66
 Quicksilver


 18.44
 68.39
 31.61
 5.36
 47.13
 34.48
 7.47
 5.56
 62.64
 27.78
 4.21
 5.36
 Renoma


 18.47
 84.70
 15.30
 1.34
 32.50
 40.73
 15.49
 9.94
 62.33
 29.83
 4.02
 3.82
 Roxy


 10.46
 12.50
 87.50
 3.04
 52.70
 36.49
 5.41
 2.36
 52.36
 39.53
 1.35
 6.76
 Seed


 27.62
 37.47
 62.53
 1.02
 38.87
 44.25
 12.02
 3.84
 42.84
 49.49
 3.20
 4.48
 SUB


 7.17
 57.64
 42.36
 1.48
 40.89
 46.80
 6.40
 4.43
 37.93
 49.26
 8.37
 4.43
 Topshop


 15.01
 38.82
 61.18
 2.12
 44.71
 41.88
 8.71
 2.59
 44.47
 47.76
 3.53
 4.24
 Tropicana
Life


 15.08
 51.99
 48.01
 5.15
 50.82
 36.07
 7.03
 0.94
 59.02
 30.21
 4.45
 6.32
 Zara


 12.58
 27.81
 72.19
 1.40
 39.89
 41.85
 12.92
 3.93
 45.22
 49.72
 2.25
 2.81
 Others


 26.63
 49.20
 50.80
 3.32
 40.72
 37.93
 11.14
 6.90
 61.01
 28.65
 3.45
 6.90
 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
wear
these
watch
brands:
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 Adidas


 Casio


 CiXzen


Esprit


 Fossil


 Gucci


 Guess


 Levi's


 Mont
 Nike


 Omega


 Oris


 Seiko


Swatch


 Tag
 Titus


 Others


 Blanc


 Heuer


 I feel confident when I go out because my watch is so attractive! – Salmi, 22
    • We
wear
these
watch
brands:
 Breakdown
of
Young
Watch
Product
Consumers
 %
of
Young

 Malaysian

 Gender
 Age
 Race
 Watch
Brands
 Watch
Product
 Male
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Others
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Adidas


 21.51
 63.38
 36.62
 4.27
 38.10
 37.27
 10.84
 9.52
 71.76
 18.56
 4.43
 5.25
 Casio


 32.96
 61.09
 38.91
 2.36
 37.41
 42.66
 10.93
 6.65
 59.38
 32.48
 4.18
 3.97
 CiXzen


 7.98
 52.65
 47.35
 1.77
 27.88
 38.05
 11.06
 21.24
 60.62
 25.22
 8.41
 5.75
 Esprit


 7.70
 34.40
 65.60
 4.13
 31.65
 42.66
 15.14
 6.42
 58.26
 33.94
 4.59
 3.21
 Fossil


 6.96
 46.70
 53.30
 1.02
 35.03
 48.73
 10.66
 4.57
 54.31
 38.07
 3.55
 4.06
 Gucci


 6.18
 33.71
 66.29
 2.86
 36.00
 43.43
 8.57
 9.14
 60.57
 27.43
 5.71
 6.29
 Guess


 14.62
 35.99
 64.01
 1.69
 34.30
 42.51
 14.01
 7.49
 64.98
 26.57
 4.35
 4.11
 Levi's


 7.21
 70.10
 29.90
 2.45
 38.73
 40.69
 9.31
 8.82
 79.41
 14.71
 1.47
 4.41
 Mont
Blanc


 2.97
 73.81
 26.19
 1.19
 39.29
 41.67
 8.33
 9.52
 59.52
 35.71
 2.38
 2.38
 Nike


 13.14
 63.17
 36.83
 3.76
 44.89
 34.68
 9.14
 7.53
 70.16
 19.89
 4.03
 5.91
 Omega


 4.84
 71.53
 28.47
 1.46
 38.69
 38.69
 8.03
 13.14
 65.69
 23.36
 4.38
 6.57
 Oris


 1.45
 70.73
 29.27
 0.00
 26.83
 31.71
 19.51
 21.95
 56.10
 36.59
 2.44
 4.88
 Seiko


 12.58
 66.57
 33.43
 1.97
 26.97
 42.70
 15.73
 12.64
 58.99
 32.87
 4.78
 3.37
 Swatch


 24.20
 44.67
 55.33
 3.21
 37.23
 43.65
 10.95
 4.96
 54.31
 39.56
 3.36
 2.77
 Tag
Heuer


 8.05
 71.49
 28.51
 0.88
 35.53
 38.60
 12.28
 12.72
 64.04
 27.63
 3.51
 4.82
 Titus


 4.24
 32.50
 67.50
 0.00
 30.83
 46.67
 15.00
 7.50
 35.00
 56.67
 4.17
 4.17
 Others


 21.87
 38.45
 61.55
 3.07
 37.80
 38.93
 12.60
 7.59
 60.58
 30.37
 2.91
 6.14
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
wear
these
shoe
brands:
 50.00
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 I can kiss my boyfriend without tiptoeing thanks to my high heels! – Pamella, 21
    • We
wear
these
shoe
brands:
 Breakdown
of
Young
Shoe
Brand
Consumers
 %
of
Young
Malaysian
 Gender
 Age
 Race
 Shoe
Brands
 Shoe
Brand
 Male

 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Others
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Adidas


 45.74
 66.72
 33.28
 3.17
 37.68
 39.38
 11.97
 7.80
 63.09
 27.10
 4.02
 5.79
 Bata


 43.48
 48.09
 51.91
 3.74
 36.56
 40.94
 11.70
 7.07
 60.19
 29.00
 5.12
 5.69
 Blay


 2.33
 16.67
 83.33
 1.52
 40.91
 43.94
 7.58
 6.06
 36.36
 59.09
 3.03
 1.52
 Converse


 26.95
 54.52
 45.48
 4.46
 44.30
 40.63
 7.08
 3.54
 66.06
 26.34
 2.10
 5.50
 Crocs


 9.57
 46.13
 53.87
 3.32
 35.79
 36.53
 14.39
 9.96
 55.35
 35.42
 5.17
 4.06
 Eclipse


 2.54
 20.83
 79.17
 1.39
 33.33
 43.06
 15.28
 6.94
 38.89
 47.22
 6.94
 6.94
 Hush
Puppies


 14.34
 49.26
 50.74
 1.48
 29.80
 39.41
 17.98
 11.33
 47.54
 42.61
 4.68
 5.17
 Lacoste


 2.44
 63.77
 36.23
 2.90
 31.88
 43.48
 13.04
 8.70
 55.07
 36.23
 7.25
 1.45
 Nike


 43.55
 59.37
 40.63
 2.43
 41.93
 38.36
 10.06
 7.22
 55.56
 35.60
 3.57
 5.27
 Nine
West


 3.21
 13.19
 86.81
 2.20
 31.87
 42.86
 20.88
 2.20
 56.04
 38.46
 4.40
 1.10
 Nose


 16.99
 2.70
 97.30
 1.04
 41.16
 44.91
 10.60
 2.29
 45.53
 46.78
 2.70
 4.99
 Puma


 15.12
 67.06
 32.94
 2.34
 38.08
 37.15
 12.15
 10.28
 61.92
 26.87
 5.84
 5.37
 Reebok


 15.86
 60.36
 39.64
 2.23
 39.20
 38.53
 11.36
 8.69
 52.56
 37.42
 6.01
 4.01
 Vincci


 32.07
 4.74
 95.26
 0.77
 40.31
 44.16
 11.23
 3.52
 50.88
 41.52
 2.42
 5.18
 Viss


 7.45
 3.79
 96.21
 1.42
 36.02
 47.87
 13.27
 1.42
 49.76
 42.18
 2.84
 5.21
 Voir


 11.94
 4.44
 95.56
 2.07
 41.72
 41.12
 11.83
 3.25
 49.70
 43.20
 3.85
 3.25
 Others


 28.65
 48.71
 51.29
 3.08
 39.21
 39.95
 12.33
 5.43
 63.50
 28.61
 2.71
 5.18
 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
use
these
mobile
phone
brands:
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Apple
 Blackberry


 Dopod


 HP
iPaq


 HTC


 LG


 Motorola


 Nokia


 O2


 Samsung


 Sony
 Toshiba


 Others


 iPhone


 Ericsson


 With my mobile phone, I am never lonely. – Selina Lee, 24
    • We
use
these
mobile
phone
brands:
 Breakdown
of
Young
Mobile
Phone
Brand
Consumers
 %
of
Young

 Mobile
Phone
 Malaysian

 Gender
 Age
 Race
 Brands
 Mobile
Phone

 Male
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay
 Chinese
 Indian
 Others
 Brand
Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Apple
iPhone


 4.52
 63.28
 36.72
 4.69
 44.53
 41.41
 5.47
 3.91
 50.00
 39.06
 5.47
 5.47
 Blackberry


 3.11
 59.09
 40.91
 6.82
 32.95
 36.36
 13.64
 10.23
 62.50
 29.55
 5.68
 2.27
 Dopod


 2.93
 69.88
 30.12
 1.20
 31.33
 44.58
 19.28
 3.61
 63.86
 28.92
 2.41
 4.82
 HP
iPaq


 2.51
 63.38
 36.62
 1.41
 29.58
 43.66
 15.49
 9.86
 54.93
 39.44
 4.23
 1.41
 HTC


 3.50
 67.68
 32.32
 0.00
 36.36
 40.40
 18.18
 5.05
 47.47
 42.42
 4.04
 6.06
 LG


 5.48
 54.84
 45.16
 1.94
 40.65
 44.52
 6.45
 6.45
 52.26
 35.48
 5.81
 6.45
 Motorola


 16.60
 48.51
 51.49
 3.40
 37.66
 39.15
 12.55
 7.23
 60.64
 28.30
 4.89
 6.17
 Nokia


 70.22
 51.61
 48.39
 2.82
 38.13
 40.29
 11.32
 7.44
 61.22
 29.73
 3.42
 5.63
 O2


 2.83
 65.00
 35.00
 0.00
 38.75
 45.00
 11.25
 5.00
 60.00
 33.75
 3.75
 2.50
 Samsung


 12.47
 41.64
 58.36
 3.97
 34.56
 41.36
 13.88
 6.23
 57.22
 35.98
 2.83
 3.97
 Sony
Ericsson


 50.90
 48.44
 51.56
 2.57
 42.12
 41.01
 9.30
 5.00
 56.42
 34.63
 3.61
 5.34
 Toshiba


 0.99
 64.29
 35.71
 3.57
 32.14
 46.43
 10.71
 7.14
 46.43
 42.86
 3.57
 7.14
 Others


 3.32
 51.06
 48.94
 1.06
 40.43
 43.62
 11.70
 3.19
 69.15
 23.40
 2.13
 5.32
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
use
these
PC/Laptop
brands:
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 Acer


 Apple


 Asus


 BenQ


 Compaq


 Dell


 FTEC


 Fujitsu


 HP


 Lenovo


 Sony
Vaio


 Toshiba


 Others


 If I were to be stuck in a desert, all I need is my laptop and internet connection. - Praveen, 25
    • We
use
these
PC/Laptop
brands:
 Breakdown
of
Young
Malaysian
PC/Laptop
Brand
Consumers
 %
of
Young
 Gender
 Age
 Race
 PC/Laptop
 Malaysian
PC/ Brands

 Laptop
Brand
 Male

 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Others
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Acer


 39.99
 51.59
 48.41
 2.65
 40.81
 39.66
 10.42
 6.45
 67.76
 22.97
 3.71
 5.57
 Apple


 6.36
 56.11
 43.89
 4.44
 36.67
 43.89
 10.00
 5.00
 51.11
 42.22
 2.78
 3.89
 Asus


 7.63
 60.19
 39.81
 1.39
 38.89
 44.91
 10.65
 4.17
 54.63
 38.89
 2.78
 3.70
 BenQ


 4.06
 53.04
 46.96
 1.74
 41.74
 39.13
 10.43
 6.96
 57.39
 34.78
 3.48
 4.35
 Compaq


 23.03
 50.00
 50.00
 2.15
 39.88
 41.56
 9.82
 6.60
 65.18
 25.92
 4.91
 3.99
 Dell


 25.33
 48.12
 51.88
 3.49
 36.26
 40.86
 12.55
 6.83
 44.21
 45.19
 5.44
 5.16
 FTEC


 1.48
 52.38
 47.62
 2.38
 47.62
 35.71
 11.90
 2.38
 59.52
 35.71
 2.38
 2.38
 Fujitsu


 3.11
 56.82
 43.18
 1.14
 35.23
 46.59
 10.23
 6.82
 47.73
 47.73
 1.14
 3.41
 HP


 18.09
 49.41
 50.59
 2.15
 31.25
 43.95
 15.23
 7.42
 58.40
 32.62
 4.30
 4.69
 Lenovo


 4.70
 60.90
 39.10
 1.50
 33.08
 42.86
 15.04
 7.52
 57.14
 34.59
 5.26
 3.01
 Sony
Vaio


 5.33
 61.59
 38.41
 3.97
 43.05
 37.75
 9.93
 5.30
 52.32
 39.07
 4.64
 3.97
 Toshiba


 8.02
 47.58
 52.42
 3.08
 36.12
 43.17
 10.57
 7.05
 48.02
 45.37
 2.64
 3.96
 Others


 6.61
 46.52
 53.48
 5.35
 38.50
 35.83
 11.23
 9.09
 56.15
 33.16
 4.28
 6.42
 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
use
these
car
brands:
 45.00
 40.00
 35.00
 30.00
 25.00
 20.00
 15.00
 10.00
 5.00
 0.00
 BMW


 Daihatsu


 Honda


 Hyundai


Mercedes


 Mitsubishi


 Naza


 Nissan


 Perodua


 Proton


 Suzuki


 Toyota


 Others


 I love singing loudly in the car with the windows open. – Joe, 21
    • We
use
these
car
brands:
 Breakdown
of
Young
Car
Brand
Consumers
 %
of
Young

 Gender
 Age
 Race
 Malaysian

 Car
Brands
 Car
Brand

 Male

 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Others
(%)
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 BMW


 4.31
 71.31
 28.69
 5.74
 45.08
 33.61
 11.48
 4.10
 54.92
 37.70
 4.92
 2.46
 Daihatsu


 1.13
 78.13
 21.88
 3.13
 50.00
 31.25
 9.38
 6.25
 59.38
 25.00
 3.13
 12.50
 Honda


 11.20
 57.10
 42.90
 0.95
 39.12
 41.01
 12.62
 6.31
 56.78
 34.07
 4.10
 5.05
 Hyundai


 3.78
 51.40
 48.60
 2.80
 42.99
 37.38
 7.48
 9.35
 41.12
 53.27
 1.87
 3.74
 Mercedes


 3.43
 51.55
 48.45
 5.15
 46.39
 36.08
 10.31
 2.06
 48.45
 45.36
 4.12
 2.06
 Mitsubishi


 2.83
 70.00
 30.00
 2.50
 41.25
 46.25
 3.75
 6.25
 60.00
 27.50
 1.25
 11.25
 Naza


 3.85
 55.05
 44.95
 2.75
 34.86
 34.86
 14.68
 12.84
 71.56
 15.60
 8.26
 4.59
 Nissan


 5.02
 61.97
 38.03
 1.41
 45.77
 38.03
 4.23
 10.56
 45.07
 45.77
 5.63
 3.52
 Perodua


 33.98
 45.95
 54.05
 0.52
 35.65
 45.22
 12.68
 5.93
 59.98
 31.50
 3.22
 5.30
 Proton


 38.47
 55.92
 44.08
 1.29
 32.60
 42.15
 14.69
 9.27
 62.44
 30.21
 3.49
 3.86
 Suzuki


 1.87
 54.72
 45.28
 7.55
 39.62
 32.08
 16.98
 3.77
 62.26
 28.30
 3.77
 5.66
 Toyota


 13.99
 54.29
 45.71
 2.53
 40.66
 37.88
 9.60
 9.34
 44.70
 45.96
 3.79
 5.56
 Others


 3.92
 39.64
 60.36
 0.90
 37.84
 39.64
 13.51
 8.11
 54.95
 32.43
 6.31
 6.31
 *The survey results are based on a randomized sample of 10,238 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
use
services
by
these
banks:
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Affin
 Al
Rajhi


 Alliance
AmBank


 Bank
 Bank
 CIMB
 EON
 Hong
 HSBC


Maybank


OCBC
 Public
 RHB
 UOB
 Others


 Bank


 Bank


 Islam


 Rakyat


 Bank


 Bank


 Leong
 Bank


 Bank


 Bank


 Bank


 Bank


 Nothing matters more than good customer service. – Judith Ann, 26
    • We
use
services
by
these
banks:
 Breakdown
of
Young
Bank
Service
Consumers
 %
of
Young
 Malaysian
 Gender
 Age
 Race
 Bank
Services
 Bank
Service
 Male

 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Others
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Affin
Bank


 5.26
 53.69
 46.31
 2.01
 20.13
 55.70
 15.44
 6.71
 73.15
 22.15
 0.67
 4.03
 Al
Rajhi


 2.61
 75.68
 24.32
 1.35
 20.27
 39.19
 18.92
 20.27
 75.68
 20.27
 2.70
 1.35
 Alliance
Bank


 4.17
 53.39
 46.61
 1.69
 22.88
 38.14
 27.12
 10.17
 42.37
 44.92
 4.24
 8.47
 AmBank


 12.68
 55.15
 44.85
 2.23
 26.74
 34.54
 21.73
 14.76
 48.47
 44.01
 4.18
 3.34
 Bank
Islam


 28.12
 53.64
 46.36
 1.26
 40.83
 45.35
 7.41
 5.15
 85.93
 9.30
 1.13
 3.64
 Bank
Rakyat


 9.50
 60.97
 39.03
 2.23
 26.02
 28.25
 20.07
 23.42
 84.39
 7.06
 1.49
 7.06
 CIMB
Bank


 52.84
 52.34
 47.66
 0.87
 35.56
 45.59
 11.56
 6.42
 64.91
 25.87
 3.88
 5.35
 EON
Bank


 6.22
 59.66
 40.34
 2.84
 26.14
 36.36
 19.32
 15.34
 51.14
 41.48
 3.41
 3.98
 Hong
Leong
Bank


 9.11
 49.61
 50.39
 3.10
 29.07
 36.82
 18.60
 12.40
 27.13
 64.73
 4.26
 3.88
 HSBC


 8.16
 45.89
 54.11
 2.60
 25.11
 36.36
 22.94
 12.99
 30.74
 56.28
 6.93
 6.06
 Maybank


 65.10
 51.22
 48.78
 1.74
 33.04
 43.41
 14.16
 7.65
 60.77
 30.93
 3.26
 5.05
 OCBC
Bank


 3.74
 55.66
 44.34
 3.77
 33.02
 37.74
 14.15
 11.32
 26.42
 69.81
 2.83
 0.94
 Public
Bank


 24.30
 49.27
 50.73
 1.02
 33.87
 41.72
 13.52
 9.88
 30.96
 59.74
 3.63
 5.67
 RHB
Bank


 14.41
 53.19
 46.81
 1.23
 23.77
 46.32
 17.65
 11.03
 48.77
 39.71
 3.43
 8.09
 UOB
Bank


 2.19
 41.94
 58.06
 1.61
 16.13
 51.61
 20.97
 9.68
 14.52
 80.65
 1.61
 3.23
 Others


 16.67
 50.42
 49.58
 1.27
 45.97
 38.98
 9.53
 4.24
 73.94
 17.16
 3.39
 5.51
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
frequent
these
fast
food
outlets:
 90.00
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Good food, good friends. – Maisarah, 24
    • We
frequent
these
fast
food
outlets:
 Breakdown
of
Young
Fast
Food
Product
Consumers
 %
of
Young
 Malaysian
Fast
 Gender
 Age
 Race
 Fast
Food
Outlets
 Food
Product
 Male
 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay
 Chinese
 Indian
 Others
 Consumers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 1901
 21.79
 40.03
 59.97
 2.76
 37.93
 42.79
 11.18
 5.35
 52.03
 41.17
 2.27
 4.54
 A&W


 38.54
 46.65
 53.35
 2.38
 36.76
 41.70
 12.19
 6.97
 53.35
 38.13
 4.67
 3.85
 Baskin
Robin


 25.08
 35.77
 64.23
 3.38
 42.25
 38.73
 10.00
 5.63
 40.14
 52.25
 4.51
 3.10
 Burger
King


 38.93
 48.28
 51.72
 2.63
 37.48
 42.20
 11.80
 5.90
 54.17
 36.48
 3.99
 5.35
 Coffee
Bean


 22.92
 41.76
 58.24
 2.16
 37.60
 40.52
 13.25
 6.47
 37.44
 52.85
 3.39
 6.32
 Dome


 10.17
 34.38
 65.63
 2.43
 35.76
 38.54
 16.32
 6.94
 34.38
 57.64
 2.43
 5.56
 Domino’s


 27.66
 40.74
 59.26
 2.81
 42.15
 39.85
 11.24
 3.96
 47.25
 43.17
 5.62
 3.96
 Dunkin'
Donut


 29.95
 41.27
 58.73
 2.59
 38.56
 43.28
 10.14
 5.42
 66.51
 24.06
 4.83
 4.60
 Gloria
Jeans


 4.20
 35.29
 64.71
 3.36
 28.57
 49.58
 11.76
 6.72
 44.54
 48.74
 0.84
 5.88
 Häagen‐Dazs


 12.43
 33.52
 66.48
 3.69
 42.33
 38.35
 10.80
 4.83
 28.41
 64.20
 3.98
 3.41
 KFC


 81.31
 49.52
 50.48
 2.52
 38.66
 40.10
 11.77
 6.95
 58.86
 31.89
 3.69
 5.56
 McDonalds


 77.39
 46.92
 53.08
 2.65
 38.75
 40.39
 12.05
 6.16
 53.86
 37.15
 4.11
 4.88
 Old
Town
Coffee
 40.45
 44.02
 55.98
 2.10
 39.39
 43.23
 11.00
 4.28
 37.73
 53.28
 5.24
 3.76
 Shop


 Pizza
Hut


 63.83
 46.65
 53.35
 2.60
 38.52
 40.90
 11.07
 6.92
 57.33
 33.26
 4.21
 5.20
 Secret
Recipe


 56.09
 39.17
 60.83
 2.58
 38.79
 42.57
 10.96
 5.10
 53.02
 38.60
 3.65
 4.72
 Starbucks


 35.96
 41.85
 58.15
 2.95
 41.55
 39.29
 11.79
 4.42
 34.09
 54.62
 5.30
 5.99
 Subway


 18.79
 38.72
 61.28
 3.20
 41.35
 40.60
 10.71
 4.14
 36.47
 53.76
 6.02
 3.76
 Others


 14.66
 45.78
 54.22
 3.61
 38.31
 40.96
 10.84
 6.27
 59.28
 31.08
 2.89
 6.75
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • We
use
these
mobile
phone
operators:
 80.00
 70.00
 60.00
 50.00
 40.00
 30.00
 20.00
 10.00
 0.00
 Celcom


 DiGi


 Happy
Mobile


 Maxis


 uMobile


 Others


 I love getting free SMS and airtime! – Hayati, 25
    • We
use
these
mobile
phone
operators:
 Breakdown
of
Young
Mobile
Phone
Operator
Subscribers
 %
of
Young
 Mobile
Phone
 Malaysian
Mobile
 Gender
 Age
 Race
 Operators
 Phone
Operator
 Male

 Female
 15
to
18
 18
to
22
 23
to
27
 28
to
32
 32
to
35
 Malay

 Chinese
 Indian

 Others
 Subscribers
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 (%)
 Celcom


 43.69
 56.27
 43.73
 1.86
 38.40
 39.77
 11.40
 8.57
 84.40
 8.00
 1.62
 5.98
 DiGi


 29.42
 47.42
 52.58
 3.60
 42.14
 38.30
 10.44
 5.52
 29.89
 54.26
 6.00
 9.84
 Happy
Mobile


 2.76
 61.54
 38.46
 0.00
 44.87
 43.59
 8.97
 2.56
 60.26
 32.05
 2.56
 5.13
 Maxis


 67.86
 49.92
 50.08
 2.55
 39.51
 41.33
 10.36
 6.25
 63.09
 30.66
 3.18
 3.07
 uMobile


 3.67
 55.77
 44.23
 3.85
 41.35
 38.46
 12.50
 3.85
 65.38
 27.88
 1.92
 4.81
 Others


 0.57
 56.25
 43.75
 0.00
 68.75
 12.50
 6.25
 12.50
 37.50
 50.00
 6.25
 6.25
 *The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%). YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!
    • Want
to
know
what
we
think?
 email
nadia@youthsays.com