Introduction to Social Media

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Introduction to Social Media

  1. 1. Introduction IMAGINE DIALOGUE 27/06/2010
  2. 2. What is social media and where it is coming from?
  3. 3. Social media tools/ types Social media importance
  4. 4. Maximizing the potential
  5. 5. So what is social media ?
  6. 7. Communication
  7. 8. Sharing
  8. 9. Distribution
  9. 10. Discussion
  10. 13. In short, <ul><li>Social media is part of an online platform known as Web 2.0 </li></ul><ul><li>Web 2.0 allows you to reach an exponential number of people; do interactive things online; and reach even more people who reach more people. </li></ul>
  11. 17. What tools can you think of when you hear social media?
  12. 18. Publication tools
  13. 19. Types of blogs
  14. 20. Wikis
  15. 21. Citizen Journalism Portals
  16. 22. Sharing tools
  17. 23. Video sharing
  18. 24. Picture sharing
  19. 25. Link sharing
  20. 26. Music sharing
  21. 27. Social Networking Tools
  22. 28. What is the goal?
  23. 29. TO ENABLE, INSPIRE, INFLUENCE AND ENGAGE
  24. 30. BUT HOW DO WE DO IT?
  25. 31. What are blogs? <ul><li>They are easy to use websites </li></ul><ul><li>Encourage conversations among people who share similar concerns, ideas and thoughts </li></ul><ul><li>Blogs can be on any topic </li></ul><ul><li>They don’t have to be based on thorough research unless you as an author want to </li></ul><ul><li>They can be written by one or a team of writers </li></ul><ul><li>With blogs its possible to initiate original ideas at “0” cost, build dialogue and start up campaigns </li></ul>
  26. 32. And it doesn’t have to be all text on your blog. You can add pictures and embed videos making your posts look really cool.
  27. 34. Embedding videos from YouTube
  28. 41. But why blog anyway?
  29. 49. How to keep track of your blog and maximize it?
  30. 62. Sharing
  31. 64. Facebook Like Button
  32. 72. Twitter
  33. 76. Twitter rules <ul><li>140 characters </li></ul><ul><li>“ #” used in front of key words </li></ul><ul><li>Use url shortening for links posted on Twitter: </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Goo.gl </li></ul></ul><ul><ul><li>Tr.im </li></ul></ul>
  34. 77. Any questions?
  35. 78. http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related
  36. 79. Thank you all for your attention!

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