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Introduction to Social Media
 

Introduction to Social Media

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    Introduction to Social Media Introduction to Social Media Presentation Transcript

    • Introduction IMAGINE DIALOGUE 27/06/2010
    • What is social media and where it is coming from?
    • Social media tools/ types Social media importance
    • Maximizing the potential
    • So what is social media ?
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    • Communication
    • Sharing
    • Distribution
    • Discussion
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    • In short,
      • Social media is part of an online platform known as Web 2.0
      • Web 2.0 allows you to reach an exponential number of people; do interactive things online; and reach even more people who reach more people.
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    • What tools can you think of when you hear social media?
    • Publication tools
    • Types of blogs
    • Wikis
    • Citizen Journalism Portals
    • Sharing tools
    • Video sharing
    • Picture sharing
    • Link sharing
    • Music sharing
    • Social Networking Tools
    • What is the goal?
    • TO ENABLE, INSPIRE, INFLUENCE AND ENGAGE
    • BUT HOW DO WE DO IT?
    • What are blogs?
      • They are easy to use websites
      • Encourage conversations among people who share similar concerns, ideas and thoughts
      • Blogs can be on any topic
      • They don’t have to be based on thorough research unless you as an author want to
      • They can be written by one or a team of writers
      • With blogs its possible to initiate original ideas at “0” cost, build dialogue and start up campaigns
    • And it doesn’t have to be all text on your blog. You can add pictures and embed videos making your posts look really cool.
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    • Embedding videos from YouTube
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    • But why blog anyway?
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    • How to keep track of your blog and maximize it?
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    • Sharing
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    • Facebook Like Button
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    • Twitter
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    • Twitter rules
      • 140 characters
      • “ #” used in front of key words
      • Use url shortening for links posted on Twitter:
        • Bit.ly
        • Goo.gl
        • Tr.im
    • Any questions?
    • http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related
    • Thank you all for your attention!