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  • Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
  • Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • Print Media - News agency fin

    1. 1. News Agencies Copyright 1996-2001 © Dale Carnegie & Associates, Inc.
    2. 2. Indian News Agencies <ul><li>Press Trust of India (PTI) </li></ul><ul><li>United News of India ( UNI) </li></ul><ul><li>Indo Asian News Service (IANS) </li></ul><ul><li>ANI(Asian News International) </li></ul><ul><li>NNIS </li></ul><ul><li>CVB </li></ul>
    3. 3. International News Agencies <ul><li>Associated Press (AP) -USA </li></ul><ul><li>Agence France-Presse (AFP) </li></ul><ul><li>Pan African News Agency (PANA) </li></ul><ul><li>Pan-Asia Newspaper Alliance (PANA) </li></ul><ul><li>Middle East News Agency (MENA) </li></ul><ul><li>Kyodo News -Japan </li></ul><ul><li>Reuters -UK </li></ul><ul><li>Tass – (USSR) </li></ul><ul><li>Deutsche Presse-Agentur (Federal Republic of Germany) </li></ul><ul><li>Ansa (Italy) </li></ul><ul><li>Central News agency of China </li></ul><ul><li>Novosty Press Agency (USSR) </li></ul>
    4. 4. Associated Press (AP) -USA <ul><li>The AP is the backbone of the world's information system with 242 total bureaus worldwide. </li></ul><ul><li>Founded in 1848, The Associated Press is the largest news organization in the world, serving as a source of news, photos, graphics, audio and video for more than one billion people a day. </li></ul><ul><li>8,500 International subscribers who receive AP news and photos </li></ul>
    5. 5. Associated Press (AP) <ul><li>In the United States alone, AP serves 5,000 radio and television stations and 1,700 newspapers. </li></ul><ul><li>In 121 countries overseas AP has over 8,500 newspaper, radio and television as its subscribers. 1,700 U.S. daily, weekly, non-English and college newspapers </li></ul><ul><li>5,000 radio/TV outlets taking AP </li></ul><ul><li>1000 AP Radio Network affiliates taking AP Network News </li></ul>
    6. 6. Associated Press (AP) <ul><li>121 number of countries served by AP in 5 languages </li></ul><ul><li>English </li></ul><ul><li>German </li></ul><ul><li>Dutch </li></ul><ul><li>French & </li></ul><ul><li>Spanish. </li></ul><ul><li>The report is translated into many more languages by international subscribers. </li></ul>
    7. 7. AP - Laurels & Awards <ul><li>The Associated Press has received 47 Pulitzer Prizes, more than any other news organization. </li></ul><ul><li>AP has 28 photo Pulitzers, the most of any news organization. </li></ul>
    8. 8. Agence France-Presse (AFP) <ul><li>AFP is the world's oldest news agency, founded in 1835 by Charles-Louis Havas, the father of global journalism with its main headquarters in Paris. </li></ul><ul><li>The agency continues to expand its operations worldwide, reaching thousands of subscribers (radios, TVs, newspapers, companies) Regional centers in Washington, Hong Kong, Nicosia and Montevideo. </li></ul>
    9. 9. AFP- Worldwide <ul><li>AFP's worldwide network takes in 165 countries, of which 110 are home to bureaus. </li></ul><ul><li>Coverage is organized around five regions. </li></ul><ul><li>North America : HQ: Washington – 9 bureaus </li></ul><ul><li>Latin America : HQ: Montevideo - 15 bureaus </li></ul><ul><li>Asia-Pacific : HQ: Hong Kong - 25 bureaus </li></ul><ul><li>Europe-Africa:HQ: Paris - 36 European bureaus and 16 African ones </li></ul><ul><li>Middle East : HQ: Nicosia – 9 bureaus </li></ul>
    10. 10. AFP-Services <ul><li>Text- 400,000 - 600,000 words </li></ul><ul><li>700 photos </li></ul><ul><li>50 news graphics. </li></ul><ul><li>AFP provides full services in six languages: French, English, German, Spanish, Portuguese and Arabic. </li></ul><ul><li>It is also available via partner agencies in many other languages, including Chinese, Japanese, Russian and Italian. </li></ul><ul><li>AFP covers all the news worldwide </li></ul>
    11. 11. AFP Online Services <ul><li>AFP offers multimedia products online: </li></ul><ul><li>Text </li></ul><ul><li>Pictures </li></ul><ul><li>Graphics </li></ul><ul><li>Dynamic graphics & Video. </li></ul><ul><li>AFP covers all the news worldwide, from politics and diplomacy to economy and finance, sports and culture to science, technology, health and people. </li></ul>
    12. 12. Reuters -UK <ul><li>Reuters News Agency founded by Paul Julius Reuter, a German-born immigrant, opened an office in the City of London in 1851. </li></ul><ul><li>Reuters is World's largest international multimedia news agency in 197 bureaus serving 130 countries with 445,000 professional users with 52,900 clients over 26 languages. </li></ul><ul><li>Connects over 250,000 financial professionals via its instant messaging service, Reuters Messaging </li></ul>
    13. 13. Breaking News - Reuters <ul><li>In 1865 Reuters was first in Europe with news of President Lincoln’s assassination in the United States. </li></ul><ul><li>Reuters was also first with news of Berlin Wall being built in 1961. Reuters maintained an office in East Berlin for 30 years. </li></ul><ul><li>In 1989 Reuters were first with the news of the fall of the Berlin Wall. </li></ul>
    14. 14. Press Trust of India (PTI) <ul><li>The Press Trust of India (PTI) Limited is a non-profit sharing cooperative of the Indian newspapers with a mandate to provide efficient and unbiased news to all its subscribers. </li></ul><ul><li>Established on 27 August 1947, the news agency took over the Associated Press of Indian and the Indian operation of Reuters and began functioning from February 1949. </li></ul>
    15. 15. PTI Services <ul><li>PTI offers its news services in English and Hindi languages. 'Bhasha' is the Hindi language news service of the agency. </li></ul><ul><li>A network of 140 bureaus, over 400 journalists keep the agency's teleprinter's ticking on a round-the-clock basis. </li></ul><ul><li>The agency provides </li></ul><ul><li>Photos </li></ul><ul><li>Features </li></ul><ul><li>Graphics </li></ul><ul><li>Publishes Economic & Science service journals. </li></ul><ul><li>PTI also brings out 'Data India' as a weekly India reference publication. </li></ul>
    16. 16. PTI Services <ul><li>PTI offers a news service on VDUs called news-scan. </li></ul><ul><li>Stock market information can likewise be seen on screen in PTI-stockscan. </li></ul><ul><li>PTI is a leading participant in the Pool of News Agencies of the Non Aligned Countries and the Organisation of Asia-Pacific News Agencies. </li></ul><ul><li>The agency contributes its news to these two multilateral news exchange arrangements, and distributes the news in turn. </li></ul>
    17. 17. United News of India (UNI) <ul><li>United News of India (UNI) was registered as a company in 1959 and began its news operations from 21 March 1961. </li></ul><ul><li>UNI launched a full-fledged Indian language news service, Univarta , in Hindi in May 1982. </li></ul><ul><li>This was followed up a decade later with the launching of an Urdu service on teleprinter for the first time in the world. </li></ul>
    18. 18. UNI services <ul><li>Other teleprinter services of the news agency include Unifin , a specialised service for banking, financial and commercial organisations. </li></ul><ul><li>Unistock , a service for stock exchanges and brokers. </li></ul><ul><li>In July 1986, UNI started its Television wing </li></ul><ul><li>Uniscan , a news service fed into television sets. </li></ul><ul><li>A National Photo Service started in 1987 is another pioneering venture. </li></ul>