This module will help students understand the concepts of advertising . The students will understand the advertising scenario in India , organizational structure , and brand-management . Students will have an opportunity to explore various creative fields involved in making advertisements .
Session Progress Session is divided into 4 modules
Types of advertisements- Public Service, Institutional, Advertorials, Souvenirs, Promotional with examples
Week 4(8 th Aug-14 th Aug) Group Activity- Students will be making an advertorial or a souvenir of the brand thus, be given to them. Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile
Structure of advertising agencies, function of each department
Module 3-Understanding Advertising agencies structure and their functioning Types of advertising agencies, structure of advertising agencies, function of each department Week 12(3 rd Oct-9 th Oct) Functions of each department in advertising agencies and revenue generation