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cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
cONSUMER mARKET aND bUYER bEhavior
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cONSUMER mARKET aND bUYER bEhavior

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cONSUMER mARKET aND bUYER bEhavior, factor influence buyer behavior.....

cONSUMER mARKET aND bUYER bEhavior, factor influence buyer behavior.....

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Transcript

  • 1. Consumer Market & Buyer Behavior
  • 2. Presenters
    • Mr. Aziz Ur Rahim
    • Mr. Ahmad Shah
    • Mr. Muhammad khan
    • Mr. Farhan Ahmad
  • 3.
    • Consumer Market & Buyer Behavior
    • Factor Influence Buyer Behavior
    • Stages of Buying Decision Behavior
    • Adoption & diffusion process for new products.
    Scheme Of Presentation
  • 4. Consumer Market
    • Individual & household who acquire goods and services.
    • Buying behavior of final consumer.
  • 5. Consumer Behavior
      • “ How individuals, groups, and organizations select, buy, use, and dispose goods , services , ideas , or experiences to satisfy their needs and desires .”
  • 6. The consumer market can broadly be classified
    • Consumer products
    • Food and beverages
    • Retail segment
  • 7. Consumer products
    • Air conditioner
    • Domestic electrical appliances
    • Gems and jewellery
    • Furniture, etc.
  • 8. Food and beverages
    • Beverages
    • Cocoa products
    • Dairy products
    • Bakery & Packaged foods, etc.
  • 9. Retail Segment
    • Supermarkets
    • Franchisees
    • Department stores
    • Mail services, etc.
  • 10.  
  • 11. Factor Affecting Consumer Behavior
    • Cultural Factors
    • Social Factors
    • Personal Factors
    • Psychological Factors
  • 12. Cultural Factors
    • Cultural
    • The most basic cause of a person's wants & behavior.
    • Subculture
    • Every culture have smaller subculture or group of people with shared value system based on common life experiences and situations.
    • Social Class
    • Every society has some form of social class structure.
  • 13. Social Factors
    • Groups
    • Family
    • Roles and Status
  • 14. Personal Factors
    • Age and life-Cycle stage
    • Occupation
    • Economic Situation
    • Life Style
  • 15. Psychological Factors
    • Motivation
    • Perception
    • Learning
    • Beliefs and Attitudes
  • 16.  
  • 17. Types of Buying Decision Behavior
    • Complex Buying Behavior
    • Dissonance-Reducing Buying Behavior
    • Habitual Buying Behavior
    • Variety-Seeking Buying Behavior
  • 18. The Buyer Decision Process
  • 19. The Buyer Decision Process
    • Need Recognition
    • Information Search
    • Evaluation of Alternatives
  • 20.
    • Purchase Decision
    • Post purchase Decision
  • 21.  
  • 22. Adoption process for new products.
    • New Products
      • Good, service or idea that is perceived by customers as new.
    • Stages in the Adoption Process
      • Marketers should help consumers move through these stages.
  • 23. Stages in the Adoption Process
    • Awareness
    • Interest
    • Evaluation
    • Trail
    • Adoption
  • 24. International Consumer Behavior
      • Values, attitudes and behaviors differ greatly in other countries.
      • Physical differences exist which require changes in the marketing mix.
      • Customs vary from country to country.
      • Marketers must decide the degree to which they will adapt their marketing efforts.
  • 25.
    • Thank You !

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