Someone said “marriages are made in heaven”.If that’s true then Internet is the new heaven. Made by :- Ashif khan Ankit keshre Laxmi kalra Maneesh kumar Harleen kaur
Online matrimony Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners. Matrimonial search is the 13th most popular activity on the Internet among 12 million urban users in India. The leading sites are shaadi.com, jeevansathi.com, bharat -matrimony.com. Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. 25-35 age group forms the largest base of matrimonial users at 40 %, followed by the 19-24 age group at 34 %.
Target Audience 10 million members comprise of: 90% in the age group 21-35 70% from India and 30% are NRI Parents looking for a match for their children Youth looking forward to marriage in the near future Religion Matrimonial - MuslimMatrimony.com, ChristianMatrimony.com, SikhMatrimony.com, JainMatrimony.com, BuddhistMatrimony.com
Market PositioningPAST PICTURE Match making process of Indian system is complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc. Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer. Word of mouth and newspapers were the prime sources for the exchange of information.PRESENT SCENARIO In India organized marriage services business is worth INR 10 billion.