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Bharatmatrimony

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  • 1. Someone said “marriages are made in heaven”.If that’s true then Internet is the new heaven. Made by :- Ashif khan Ankit keshre Laxmi kalra Maneesh kumar Harleen kaur
  • 2. Online matrimony Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners. Matrimonial search is the 13th most popular activity on the Internet among 12 million urban users in India. The leading sites are shaadi.com, jeevansathi.com, bharat -matrimony.com. Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. 25-35 age group forms the largest base of matrimonial users at 40 %, followed by the 19-24 age group at 34 %.
  • 3.  Bharatmatrimony.com is an Online Matrimony Website service provider. In 1999 M. Janakiraman, the founder and CEO of bharatmatrimony group. The company is part of consim Info pvt ltd. Catering to the wider internet based consumer services. It is largest online arranged marriage site(in terms of users) with 15 million (1.5 crore) members registered with profile. It has major share in south Indian market.  It is featured in the Limca Book of Records for the record number of documented marriages online. It has a good conversion ratio to successful marriages!  One distinct feature of Bharat Matrimony is that they
  • 4. Segmentation
  • 5. Target Audience 10 million members comprise of: 90% in the age group 21-35 70% from India and 30% are NRI Parents looking for a match for their children Youth looking forward to marriage in the near future Religion Matrimonial - MuslimMatrimony.com, ChristianMatrimony.com, SikhMatrimony.com, JainMatrimony.com, BuddhistMatrimony.com
  • 6. Market PositioningPAST PICTURE Match making process of Indian system is complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc. Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer. Word of mouth and newspapers were the prime sources for the exchange of information.PRESENT SCENARIO In India organized marriage services business is worth INR 10 billion.
  • 7. BM services
  • 8. Marketing mixPricing :-  Place:-Promotion:- Product:-