Pencitraan dan social media

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Pencitraan dan social media

  1. 1. PERSONAL BRANDING
  2. 2. BRAND A COLLECTION of PERCEPTION in the MIND of your audience.
  3. 3. PERSONAL BRANDING A perception, maintain by somebody describing the total experience of having relationship with you. or just… knowing your remarks.
  4. 4. PERSONAL BRANDING The process by each individuals continuously differentiate themselves by identifying and articulating their unique value proposition and then leveraging it acrross platforms with a consistent message and image.
  5. 5. Why Do We Need It ? PERSONAL BRANDING
  6. 6. Lets take a look what we usually have in mind on why we need personal brand… Self Reputations ? Life Achievements ? Good Careers ? An Asset? Self Actualizations ?
  7. 7. Lets take a look what we usually have in mind on why we need personal brand… Increase Your Existance
  8. 8. Why Social Media ?
  9. 9. SUCESSFULL PERSONAL BRANDING
  10. 10. SUCESSFULL PERSONAL BRANDING
  11. 11. Kinds of Social Media`
  12. 12. What You Need Most
  13. 13. How ?
  14. 14. how to brand yourself BE DIFFERENT
  15. 15. Simple UNIQUE Focus how to brand yourself
  16. 16. BE CONSISTENT how to brand yourself
  17. 17. Social Media Marketing = Content Marketing how to brand yourself
  18. 18. how to brand yourself Your Target
  19. 19. Choose Your Positioning # 1st how to brand yourself
  20. 20. Ask Yourself #1 : What are your Goals ? #2 : What are you Pasionate about ? #3 : What Motivates you ? how to brand yourself
  21. 21. Positioning Content Mind Associations how to brand yourself
  22. 22. how to brand yourself Content Likeable Favorable
  23. 23. Likeable: KNOWLEDGE SHARING how to brand yourself   
  24. 24. Likeable: INSPIRING how to brand yourself  
  25. 25. Likeable: ENTERTAINING  how to brand yourself
  26. 26. how to brand yourselfhow to brand yourself Do Your Homework # 2nd
  27. 27. how to brand yourselfhow to brand yourself Invest your 80% time for Research
  28. 28. Share your heart and brain be consistent with your positioning across all platform how to brand yourself
  29. 29. Engage ! Listen and Join Conversations how to brand yourself
  30. 30. Be Authentic and Persistence walk the talk how to brand yourself
  31. 31. Don’t forget !
  32. 32. Linkedin is not just for jobseekers ! It’s your online and searchable Bio Sheet how to brand yourself Don’t forget !
  33. 33. What can do for you Your Name will Rank High in Search Engines Tips: • Choose persalized URL option during setup • Fill out sections as completely as possible • Start or join a group related to you • Answer questions posts by others • Link it to your other social media platform how to brand yourself
  34. 34. how to brand yourself “It’s the most professional or business-like social networks.”
  35. 35. Digital Ethics
  36. 36. Do’s Don’ts • be positive, energetic, and interesting. • be truthful. be sincere • share interesting articles, videos, and other links that are relative to your positioning • be human. share your life. positively. • engage! join conversations. chat with others. • use online tools to schedule posts • share negative energy • fabricate or exaggerate • be boring • post anything you’ll be sorry for later
  37. 37. Start from Zero how to brand yourself
  38. 38. Be Recognized Let them Know and Love You
  39. 39. Great Brand doesn’t happen by chance how to brand yourself
  40. 40. Thank You Any questions? @LiburanJogja’s Playground Jl. Sajiono No. 13, Kotabaru Yogyakarta, 55224 www.liburanjogja.co.id ☎ 0274 - 8009008 ✆ 081 – 6688909 arya@liburanjogja.co.id @aryadhiratara

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