Introduction to SEO
with Andrew Wong
What is SEO?

 Allows people to find your website, rather than you finding them.
The Goal of SEO

 Show up as the first search result on Google for your targeted keyword.
Example: Google “what is seo”

 Our keyword is “what is seo”
 The results are what Google thinks are the most relevant p...
The Importance of SEO
 93% of online experiences begin with a search engine.
 Google owns 65-70% of the search engine ma...
How does Google Evaluate Your Page?

 Spiders crawl every page on the internet, and evaluate them based on an algorithm
Experiment: See what Google sees

 http://www.seo-browser.com/
Questions?
Up Next: Implementing SEO
On-Page SEO

 Optimize the elements on your webpage so Google can read them and rank them highly
Review: On-Page SEO
 Domain
 Page address
 Title
 h1, h2, h3 tags
 Strong tags
 Anchor text

 Image name
 Image al...
Questions?
Up Next: Authority
Authority

 Google also ranks your web page based on the other websites link to your page.
Example: Keyword Difficulty
Review: Authority
Domain Authority

Page Authority

 How long the domain has existed

 Quality and Quantity of Links

 ...
Questions?
Up Next: SEO Best Practices
Meta Description

 The description on Google that shows up beneath the link to your website.
 It is limited to 160 chara...
SEO Penalties

 Google will penalize your website if it is untrustworthy – resulting in lower rankings or a
permanent ban...
SEO Do’s and Don’ts
Good

Bad

 Unique content

 Duplicate content

 High quality links

 Link Farms

 Build pages fo...
“Create a website that people will love.”
Things to Do

 Think about keywords and relevant keywords

 Guest blogs
 Write an article – eZine, Squidoo, HubPages
 ...
References

 http://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/
 https://moz.com/researchtools
 http://mo...
Questions?
Thanks, and good luck!
Introduction to SEO
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Introduction to SEO

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These slides are for the live 1-on-1 class I offer teaching the basics of SEO. It lasts 60 minutes and the learner should come away with a fundamental understanding of what SEO is, how it works, and how to follow best practices when creating or updating their website.

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Introduction to SEO

  1. 1. Introduction to SEO with Andrew Wong
  2. 2. What is SEO?  Allows people to find your website, rather than you finding them.
  3. 3. The Goal of SEO  Show up as the first search result on Google for your targeted keyword.
  4. 4. Example: Google “what is seo”  Our keyword is “what is seo”  The results are what Google thinks are the most relevant pages for that keyword
  5. 5. The Importance of SEO  93% of online experiences begin with a search engine.  Google owns 65-70% of the search engine market share.  70% of the links search users click on are organic.  70-80% of users ignore the paid ads, focusing on the organic results.  75% of users never scroll past the first page of search results.  Search is the #1 driver of traffic to content sites, beating social media by more than 300%  SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  6. 6. How does Google Evaluate Your Page?  Spiders crawl every page on the internet, and evaluate them based on an algorithm
  7. 7. Experiment: See what Google sees  http://www.seo-browser.com/
  8. 8. Questions? Up Next: Implementing SEO
  9. 9. On-Page SEO  Optimize the elements on your webpage so Google can read them and rank them highly
  10. 10. Review: On-Page SEO  Domain  Page address  Title  h1, h2, h3 tags  Strong tags  Anchor text  Image name  Image alt tag  Video name  Downloadable file name  Overall content
  11. 11. Questions? Up Next: Authority
  12. 12. Authority  Google also ranks your web page based on the other websites link to your page.
  13. 13. Example: Keyword Difficulty
  14. 14. Review: Authority Domain Authority Page Authority  How long the domain has existed  Quality and Quantity of Links  Quality and Quantity of links  On-page SEO  Quality and Quantity of indexed pages  Visitor engagement  Frequency of updates
  15. 15. Questions? Up Next: SEO Best Practices
  16. 16. Meta Description  The description on Google that shows up beneath the link to your website.  It is limited to 160 characters, and does not affect your search ranking.
  17. 17. SEO Penalties  Google will penalize your website if it is untrustworthy – resulting in lower rankings or a permanent ban.
  18. 18. SEO Do’s and Don’ts Good Bad  Unique content  Duplicate content  High quality links  Link Farms  Build pages for people  Building pages for search engines  Natural keyword density  Keyword stuffing  Natural anchor text match  Cloaking  Multi-media content, social, navigation  Anything shady!  Frequent updates and new content
  19. 19. “Create a website that people will love.”
  20. 20. Things to Do  Think about keywords and relevant keywords  Guest blogs  Write an article – eZine, Squidoo, HubPages  On page SEO  Navigation – site map
  21. 21. References  http://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/  https://moz.com/researchtools  http://moz.com/beginners-guide-to-seo
  22. 22. Questions? Thanks, and good luck!

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