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H:\Mba\6th Term\Markma\10 Questions For Designing And Managing Integated Marketing Channels Arvin Matias V2
 

H:\Mba\6th Term\Markma\10 Questions For Designing And Managing Integated Marketing Channels Arvin Matias V2

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    H:\Mba\6th Term\Markma\10 Questions For Designing And Managing Integated Marketing Channels Arvin Matias V2 H:\Mba\6th Term\Markma\10 Questions For Designing And Managing Integated Marketing Channels Arvin Matias V2 Presentation Transcript

    • TOP 10 Learning Answers for: In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing and Managing Integrated Channel Arvin Matias 09.02.10
    • 1. All are categories of Buyers except for:
      • Shoppers out of habit
      • Shoppers that love a wide spectrum or variety
      • Shoppers that are highly involved with their purchasing
      • Shoppers that like to find high value good deals
      • Shoppers that buy for the heck of it
    • 1. Concept
      • There are four categories of Buyers namely:
      • Habitual Shoppers
      • High Value deal seekers
      • Variety-loving shoppers
      • High-involvement shoppers
    • 1. Concept
      • There are four categories of Buyers namely:
      • Habitual Shoppers
      • High Value deal seekers
      • Variety-loving shoppers
      • High-involvement shoppers
      • “ It is important to identify target market
      • (buyer) in order for you to determine a
      • more accurate marketing Channels”
    • 1. All are categories of Buyers except for:
      • Shoppers out of habit
      • Shoppers that love a wide spectrum or variety
      • Shoppers that are highly involved with their purchasing
      • Shoppers that like to find high value good deals
      • Shoppers that buy for the heck of it
    • 2. A 2 nd level Marketing Channel involves…
      • Manufacturer - Consumer
      • Manufacturer – Sari-sari Store - Consumer
      • Manufacturer – Wholesaler – Retailer - Consumer
      • Manufacturer – Hypermarket - Consumer
      • Manufacturer – Wholesaler – Jobber – Retailer - Consumer
    • 2. Concept
    • 2. Concept Example: Bench buys shirts from a shirt manufacturer Example: Sari-sari store buys supplies from MAKRO and MAKRO buys it from manufacturers Example: Lamoiyan has sales agents that go directly to provincial Wholesalers who in turn sell to different sari-sari stores/mini groceries
    • 2. A 2 nd level Marketing Channel involves…
      • Manufacturer - Consumer
      • Manufacturer – Sari-sari Store - Consumer
      • Manufacturer – Wholesaler – Retailer - Consumer
      • Manufacturer – Hypermarket - Consumer
      • Manufacturer – Wholesaler – Jobber – Retailer - Consumer
    • 3. The following are “not” types of channel conflict except for_______.
      • Variability
      • Multichannel
      • Differences in core values
      • Unclear roles and rights
      • Reluctance to change
    • 3. Concept
      • What is a Channel conflict?
      • This occurs when one member channel prevent another channel from achieving its goal.
      • There are 3 types of channel conflict. These are:
      • Vertical : occurs among firms at different channel levels
      • Horizontal: occurs among firms at the same channel level
      • Multichannel : occurs among firms at different channels that are independent from one another
      • Variability
      • Multichannel
      • Differences in core values
      • Unclear roles and rights
      • Reluctance to change
      3. The following are not types of channel conflict except for_______.
    • 4. All are Channel Member functions except…
      • Assume risks
      • Provide storage
      • Oversee actual transfer of ownership
      • Improve product quality
      • Reach agreements on price terms
    • 4. Concept
      • Channel member functions are:
      • Gather information
      • Develop and disseminate persuasive communication
      • Reach agreements on price and terms
      • Acquire funds to price inventories
      • Assume risks
      • Provide storage
      • Provide for buyer’s payment of their bills
      • Oversee actual transfer of ownership
    • 4. Concept
      • Channel member functions are:
      • Gather information
      • Develop and disseminate persuasive communication
      • Reach agreements on price and terms
      • Acquire funds to price inventories
      • Assume risks
      • Provide storage
      • Provide for buyer’s payment of their bills
      • Oversee actual transfer of ownership
      • *Channels cannot modify or change the actual product, they can only improve the process of getting the product to the customer.
    • 4. All are Channel Member functions except…
      • Assume risks
      • Provide storage
      • Oversee actual transfer of ownership
      • Improve product quality
      • Reach agreements on price terms
    • 5. Which of the following is true?
      • Advertising is an example of channel service outputs
      • 0 Level Marketing Channels involves the manufacturer and the consumer
      • 7-11 branches are examples of selective distribution channels
      • High value deal seekers are usually buyers that love variety
      • Channel members can improve the product according to local market needs.
    • 5. Concept
      • Advertising is an example of channel service outputs
        • - Service outputs are: Lot size, Waiting/delivery time, Spatial convenience, Product Variety and Service backup
      • 0 Level Marketing Channels involves the manufacturer and the consumer
      • - See item 2 concept slide
      • C. 7-11 branches are examples of selective distribution channels
      • - 7-11 branches are saturated and covers all reaches of customers, distribution via 7-11 is not selective but intensive distribution.
      • D. High value deal seekers are usually buyers that love variety
      • - Value does not equate variety.
      • E. Channel members can improve the product according to local market needs.
      • - see item 4 concept slide
    • 5. Which of the following is true?
      • Advertising is an example of channel service outputs
      • 0 Level Marketing Channels involves the manufacturer and the consumer
      • 7-11 branches are examples of selective distribution channels
      • High value deal seekers are usually buyers that love variety
      • Channel members can improve the product according to local market needs.
    • 6. Which of the following is False?
      • Marketing channel is a network that create time, place and possession for consumers.
      • Middlemen intermediaries take title to products
      • Marketing channel and distribution channel is one and the same
      • A company can apply a 1 st level channel when order lot size is not uniform
      • Selective distribution is an example of distribution intensity
    • 6. Concept
      • There are two types of Intermediaries:
      • Merchant Middlemen: Take title to products and resell them.
      • Functional Middlemen: Do not take title to products; they simply facilitate the exchange process by performing buying and/or selling functions.
    • 6. Which of the following is False?
      • Marketing channel is a network that create time, place and possession for consumers.
      • Middlemen intermediaries take title to products
      • Marketing channel and distribution channel is one and the same
      • A company can apply a 1 st level channel when order lot size is not uniform
      • Selective distribution is an example of distribution intensity
    • 7. Contractual VMS are…
      • Hired experts/consultants to manage marketing channels
      • Consumer–sponsored franchise system
      • Individual firms who join channels through contracts
      • Programmers of distribution channel system
      • Service agreement for marketing channel organization services
    • 7. Concept
      • Corporate VMS
        • Corporation owns production and distribution
        • Coordination and conflict through regular organizational channels
      • Contractual VMS
        • Individual firms who join through contracts
        • Franchise organizations
          • Manufacturer-sponsored retailer franchise system
          • Manufacturer-sponsored wholesaler franchise system
          • Service-firm-sponsored retailer franchise system
      • Administered VMS
        • Leadership through the size and power of dominant channel members
        • Leadership could be manufacturer or retailer
      Vertical Marketing Systems
    • 7. Concept
      • Corporate VMS
        • Corporation owns production and distribution
        • Coordination and conflict through regular organizational channels
      • Contractual VMS
        • Individual firms who join through contracts
        • Franchise organizations
          • Manufacturer-sponsored retailer franchise system
          • Manufacturer-sponsored wholesaler franchise system
          • Service-firm-sponsored retailer franchise system
      • Administered VMS
        • Leadership through the size and power of dominant channel members
        • Leadership could be manufacturer or retailer
      Vertical Marketing Systems
    • 7. Contractual VMS are…
      • Hired experts/consultants to manage marketing channels
      • Consumer–sponsored franchise system
      • Individual firms who join channels through contracts
      • Programmers of distribution channel system
      • Service agreement for marketing channel organization services
    • 8. Channel service back-up is an example of…
      • A channel service output
      • A channel service intermediary
      • A marketing channel system
      • A channel conflict
      • A cause of a channel conflict
    • 8. Concept
      • See item 4 concept
    • 8. Channel service back-up is an example of…
      • A channel service output
      • A channel service intermediary
      • A marketing channel system
      • A channel conflict
      • A cause of a channel conflict
    • 9. The following are part of Channel Management Decision except for:
      • Selecting channel members
      • Modifying channel members
      • Evaluating channel members
      • Training channel members
      • Networking of channel members
    • 9. Concept
      • Channel Management Decisions involves
      • Selecting channel members
      • Training channel members
      • Motivating channel members
      • Evaluating channel members
      • Modifying channel members
    • 9. The following are part of Channel Management Decision except for:
      • Selecting channel members
      • Modifying channel members
      • Evaluating channel members
      • Training channel members
      • Networking of channel members
    • 10. These are examples of Channel Integration systems except for:
      • Corporate VMS
      • Horizontal VMS
      • Administered VMS
      • Multichannel systems
      • Diagonal VMS
    • 10. Concept
      • Corporate VMS
      • Horizontal VMS
      • Administered VMS
      • Multichannel systems
      • Diagonal VMS
    • 10. Concept
      • See item 7 concept
    • 10. These are examples of Channel Integration systems except for:
      • Corporate VMS
      • Horizontal VMS
      • Administered VMS
      • Multichannel systems
      • Diagonal VMS
    • TOP 10 Learning Answers for: In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing and Managing Integrated Channel Arvin Matias 09.02.10