Your SlideShare is downloading. ×
TOP 10 Learning Answers for: In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing a...
1. All are categories of Buyers except for: <ul><li>Shoppers out of habit </li></ul><ul><li>Shoppers that love a wide spec...
1.  Concept <ul><li>There are four categories of Buyers namely: </li></ul><ul><li>Habitual Shoppers </li></ul><ul><li>High...
1.  Concept <ul><li>There are four categories of Buyers namely: </li></ul><ul><li>Habitual Shoppers </li></ul><ul><li>High...
1. All are categories of Buyers except for: <ul><li>Shoppers out of habit </li></ul><ul><li>Shoppers that love a wide spec...
2.  A 2 nd  level Marketing Channel involves… <ul><li>Manufacturer - Consumer </li></ul><ul><li>Manufacturer – Sari-sari S...
2.  Concept
2.  Concept Example: Bench buys  shirts from a shirt manufacturer  Example: Sari-sari store buys supplies from  MAKRO and ...
2.  A 2 nd  level Marketing Channel involves… <ul><li>Manufacturer - Consumer </li></ul><ul><li>Manufacturer – Sari-sari S...
3. The following are “not” types of channel conflict except for_______. <ul><li>Variability </li></ul><ul><li>Multichannel...
3. Concept <ul><li>What is a Channel conflict?  </li></ul><ul><li>This occurs when one member channel prevent another chan...
<ul><li>Variability </li></ul><ul><li>Multichannel </li></ul><ul><li>Differences in core values </li></ul><ul><li>Unclear ...
4.  All are Channel Member functions except… <ul><li>Assume risks  </li></ul><ul><li>Provide storage </li></ul><ul><li>Ove...
4.  Concept <ul><li>Channel member functions are: </li></ul><ul><li>Gather information </li></ul><ul><li>Develop and disse...
4.  Concept <ul><li>Channel member functions are: </li></ul><ul><li>Gather information </li></ul><ul><li>Develop and disse...
4.  All are Channel Member functions except… <ul><li>Assume risks  </li></ul><ul><li>Provide storage </li></ul><ul><li>Ove...
5. Which of the following is true? <ul><li>Advertising is an example of channel service outputs </li></ul><ul><li>0 Level ...
5. Concept <ul><li>Advertising is an example of channel service outputs </li></ul><ul><ul><li>- Service outputs are: Lot s...
5. Which of the following is true? <ul><li>Advertising is an example of channel service outputs </li></ul><ul><li>0 Level ...
6.  Which of the following is False? <ul><li>Marketing channel is a network that create time, place and possession for con...
6.  Concept <ul><li>There are two types of Intermediaries: </li></ul><ul><li>Merchant Middlemen: Take title to products an...
6.  Which of the following is False? <ul><li>Marketing channel is a network that create time, place and possession for con...
7. Contractual VMS are… <ul><li>Hired experts/consultants to manage marketing channels </li></ul><ul><li>Consumer–sponsore...
7. Concept <ul><li>Corporate VMS </li></ul><ul><ul><li>Corporation owns production and distribution </li></ul></ul><ul><ul...
7. Concept <ul><li>Corporate VMS </li></ul><ul><ul><li>Corporation owns production and distribution </li></ul></ul><ul><ul...
7. Contractual VMS are… <ul><li>Hired experts/consultants to manage marketing channels </li></ul><ul><li>Consumer–sponsore...
8.  Channel service back-up is an example of… <ul><li>A channel service output  </li></ul><ul><li>A channel service interm...
8.  Concept <ul><li>See item 4 concept </li></ul>
8.  Channel service back-up is an example of… <ul><li>A channel service output  </li></ul><ul><li>A channel service interm...
9.  The following are part of Channel Management Decision except for: <ul><li>Selecting channel members </li></ul><ul><li>...
9.  Concept <ul><li>Channel Management Decisions involves </li></ul><ul><li>Selecting channel members </li></ul><ul><li>Tr...
9.  The following are part of Channel Management Decision except for: <ul><li>Selecting channel members </li></ul><ul><li>...
10.  These are examples of Channel Integration systems except for: <ul><li>Corporate VMS  </li></ul><ul><li>Horizontal VMS...
10.  Concept <ul><li>Corporate VMS  </li></ul><ul><li>Horizontal VMS </li></ul><ul><li>Administered VMS </li></ul><ul><li>...
10.  Concept <ul><li>See item 7 concept </li></ul>
10.  These are examples of Channel Integration systems except for: <ul><li>Corporate VMS  </li></ul><ul><li>Horizontal VMS...
TOP 10 Learning Answers for: In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing a...
Upcoming SlideShare
Loading in...5
×

H:\Mba\6th Term\Markma\10 Questions For Designing And Managing Integated Marketing Channels Arvin Matias V2

946

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
946
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "H:\Mba\6th Term\Markma\10 Questions For Designing And Managing Integated Marketing Channels Arvin Matias V2"

  1. 1. TOP 10 Learning Answers for: In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing and Managing Integrated Channel Arvin Matias 09.02.10
  2. 2. 1. All are categories of Buyers except for: <ul><li>Shoppers out of habit </li></ul><ul><li>Shoppers that love a wide spectrum or variety </li></ul><ul><li>Shoppers that are highly involved with their purchasing </li></ul><ul><li>Shoppers that like to find high value good deals </li></ul><ul><li>Shoppers that buy for the heck of it </li></ul>
  3. 3. 1. Concept <ul><li>There are four categories of Buyers namely: </li></ul><ul><li>Habitual Shoppers </li></ul><ul><li>High Value deal seekers </li></ul><ul><li>Variety-loving shoppers </li></ul><ul><li>High-involvement shoppers </li></ul>
  4. 4. 1. Concept <ul><li>There are four categories of Buyers namely: </li></ul><ul><li>Habitual Shoppers </li></ul><ul><li>High Value deal seekers </li></ul><ul><li>Variety-loving shoppers </li></ul><ul><li>High-involvement shoppers </li></ul><ul><li>“ It is important to identify target market </li></ul><ul><li>(buyer) in order for you to determine a </li></ul><ul><li>more accurate marketing Channels” </li></ul>
  5. 5. 1. All are categories of Buyers except for: <ul><li>Shoppers out of habit </li></ul><ul><li>Shoppers that love a wide spectrum or variety </li></ul><ul><li>Shoppers that are highly involved with their purchasing </li></ul><ul><li>Shoppers that like to find high value good deals </li></ul><ul><li>Shoppers that buy for the heck of it </li></ul>
  6. 6. 2. A 2 nd level Marketing Channel involves… <ul><li>Manufacturer - Consumer </li></ul><ul><li>Manufacturer – Sari-sari Store - Consumer </li></ul><ul><li>Manufacturer – Wholesaler – Retailer - Consumer </li></ul><ul><li>Manufacturer – Hypermarket - Consumer </li></ul><ul><li>Manufacturer – Wholesaler – Jobber – Retailer - Consumer </li></ul>
  7. 7. 2. Concept
  8. 8. 2. Concept Example: Bench buys shirts from a shirt manufacturer Example: Sari-sari store buys supplies from MAKRO and MAKRO buys it from manufacturers Example: Lamoiyan has sales agents that go directly to provincial Wholesalers who in turn sell to different sari-sari stores/mini groceries
  9. 9. 2. A 2 nd level Marketing Channel involves… <ul><li>Manufacturer - Consumer </li></ul><ul><li>Manufacturer – Sari-sari Store - Consumer </li></ul><ul><li>Manufacturer – Wholesaler – Retailer - Consumer </li></ul><ul><li>Manufacturer – Hypermarket - Consumer </li></ul><ul><li>Manufacturer – Wholesaler – Jobber – Retailer - Consumer </li></ul>
  10. 10. 3. The following are “not” types of channel conflict except for_______. <ul><li>Variability </li></ul><ul><li>Multichannel </li></ul><ul><li>Differences in core values </li></ul><ul><li>Unclear roles and rights </li></ul><ul><li>Reluctance to change </li></ul>
  11. 11. 3. Concept <ul><li>What is a Channel conflict? </li></ul><ul><li>This occurs when one member channel prevent another channel from achieving its goal. </li></ul><ul><li>There are 3 types of channel conflict. These are: </li></ul><ul><li>Vertical : occurs among firms at different channel levels </li></ul><ul><li>Horizontal: occurs among firms at the same channel level </li></ul><ul><li>Multichannel : occurs among firms at different channels that are independent from one another </li></ul>
  12. 12. <ul><li>Variability </li></ul><ul><li>Multichannel </li></ul><ul><li>Differences in core values </li></ul><ul><li>Unclear roles and rights </li></ul><ul><li>Reluctance to change </li></ul>3. The following are not types of channel conflict except for_______.
  13. 13. 4. All are Channel Member functions except… <ul><li>Assume risks </li></ul><ul><li>Provide storage </li></ul><ul><li>Oversee actual transfer of ownership </li></ul><ul><li>Improve product quality </li></ul><ul><li>Reach agreements on price terms </li></ul>
  14. 14. 4. Concept <ul><li>Channel member functions are: </li></ul><ul><li>Gather information </li></ul><ul><li>Develop and disseminate persuasive communication </li></ul><ul><li>Reach agreements on price and terms </li></ul><ul><li>Acquire funds to price inventories </li></ul><ul><li>Assume risks </li></ul><ul><li>Provide storage </li></ul><ul><li>Provide for buyer’s payment of their bills </li></ul><ul><li>Oversee actual transfer of ownership </li></ul>
  15. 15. 4. Concept <ul><li>Channel member functions are: </li></ul><ul><li>Gather information </li></ul><ul><li>Develop and disseminate persuasive communication </li></ul><ul><li>Reach agreements on price and terms </li></ul><ul><li>Acquire funds to price inventories </li></ul><ul><li>Assume risks </li></ul><ul><li>Provide storage </li></ul><ul><li>Provide for buyer’s payment of their bills </li></ul><ul><li>Oversee actual transfer of ownership </li></ul><ul><li>*Channels cannot modify or change the actual product, they can only improve the process of getting the product to the customer. </li></ul>
  16. 16. 4. All are Channel Member functions except… <ul><li>Assume risks </li></ul><ul><li>Provide storage </li></ul><ul><li>Oversee actual transfer of ownership </li></ul><ul><li>Improve product quality </li></ul><ul><li>Reach agreements on price terms </li></ul>
  17. 17. 5. Which of the following is true? <ul><li>Advertising is an example of channel service outputs </li></ul><ul><li>0 Level Marketing Channels involves the manufacturer and the consumer </li></ul><ul><li>7-11 branches are examples of selective distribution channels </li></ul><ul><li>High value deal seekers are usually buyers that love variety </li></ul><ul><li>Channel members can improve the product according to local market needs. </li></ul>
  18. 18. 5. Concept <ul><li>Advertising is an example of channel service outputs </li></ul><ul><ul><li>- Service outputs are: Lot size, Waiting/delivery time, Spatial convenience, Product Variety and Service backup </li></ul></ul><ul><li>0 Level Marketing Channels involves the manufacturer and the consumer </li></ul><ul><li>- See item 2 concept slide </li></ul><ul><li>C. 7-11 branches are examples of selective distribution channels </li></ul><ul><li>- 7-11 branches are saturated and covers all reaches of customers, distribution via 7-11 is not selective but intensive distribution. </li></ul><ul><li>D. High value deal seekers are usually buyers that love variety </li></ul><ul><li>- Value does not equate variety. </li></ul><ul><li>E. Channel members can improve the product according to local market needs. </li></ul><ul><li>- see item 4 concept slide </li></ul>
  19. 19. 5. Which of the following is true? <ul><li>Advertising is an example of channel service outputs </li></ul><ul><li>0 Level Marketing Channels involves the manufacturer and the consumer </li></ul><ul><li>7-11 branches are examples of selective distribution channels </li></ul><ul><li>High value deal seekers are usually buyers that love variety </li></ul><ul><li>Channel members can improve the product according to local market needs. </li></ul>
  20. 20. 6. Which of the following is False? <ul><li>Marketing channel is a network that create time, place and possession for consumers. </li></ul><ul><li>Middlemen intermediaries take title to products </li></ul><ul><li>Marketing channel and distribution channel is one and the same </li></ul><ul><li>A company can apply a 1 st level channel when order lot size is not uniform </li></ul><ul><li>Selective distribution is an example of distribution intensity </li></ul>
  21. 21. 6. Concept <ul><li>There are two types of Intermediaries: </li></ul><ul><li>Merchant Middlemen: Take title to products and resell them. </li></ul><ul><li>Functional Middlemen: Do not take title to products; they simply facilitate the exchange process by performing buying and/or selling functions. </li></ul>
  22. 22. 6. Which of the following is False? <ul><li>Marketing channel is a network that create time, place and possession for consumers. </li></ul><ul><li>Middlemen intermediaries take title to products </li></ul><ul><li>Marketing channel and distribution channel is one and the same </li></ul><ul><li>A company can apply a 1 st level channel when order lot size is not uniform </li></ul><ul><li>Selective distribution is an example of distribution intensity </li></ul>
  23. 23. 7. Contractual VMS are… <ul><li>Hired experts/consultants to manage marketing channels </li></ul><ul><li>Consumer–sponsored franchise system </li></ul><ul><li>Individual firms who join channels through contracts </li></ul><ul><li>Programmers of distribution channel system </li></ul><ul><li>Service agreement for marketing channel organization services </li></ul>
  24. 24. 7. Concept <ul><li>Corporate VMS </li></ul><ul><ul><li>Corporation owns production and distribution </li></ul></ul><ul><ul><li>Coordination and conflict through regular organizational channels </li></ul></ul><ul><li>Contractual VMS </li></ul><ul><ul><li>Individual firms who join through contracts </li></ul></ul><ul><ul><li>Franchise organizations </li></ul></ul><ul><ul><ul><li>Manufacturer-sponsored retailer franchise system </li></ul></ul></ul><ul><ul><ul><li>Manufacturer-sponsored wholesaler franchise system </li></ul></ul></ul><ul><ul><ul><li>Service-firm-sponsored retailer franchise system </li></ul></ul></ul><ul><li>Administered VMS </li></ul><ul><ul><li>Leadership through the size and power of dominant channel members </li></ul></ul><ul><ul><li>Leadership could be manufacturer or retailer </li></ul></ul>Vertical Marketing Systems
  25. 25. 7. Concept <ul><li>Corporate VMS </li></ul><ul><ul><li>Corporation owns production and distribution </li></ul></ul><ul><ul><li>Coordination and conflict through regular organizational channels </li></ul></ul><ul><li>Contractual VMS </li></ul><ul><ul><li>Individual firms who join through contracts </li></ul></ul><ul><ul><li>Franchise organizations </li></ul></ul><ul><ul><ul><li>Manufacturer-sponsored retailer franchise system </li></ul></ul></ul><ul><ul><ul><li>Manufacturer-sponsored wholesaler franchise system </li></ul></ul></ul><ul><ul><ul><li>Service-firm-sponsored retailer franchise system </li></ul></ul></ul><ul><li>Administered VMS </li></ul><ul><ul><li>Leadership through the size and power of dominant channel members </li></ul></ul><ul><ul><li>Leadership could be manufacturer or retailer </li></ul></ul>Vertical Marketing Systems
  26. 26. 7. Contractual VMS are… <ul><li>Hired experts/consultants to manage marketing channels </li></ul><ul><li>Consumer–sponsored franchise system </li></ul><ul><li>Individual firms who join channels through contracts </li></ul><ul><li>Programmers of distribution channel system </li></ul><ul><li>Service agreement for marketing channel organization services </li></ul>
  27. 27. 8. Channel service back-up is an example of… <ul><li>A channel service output </li></ul><ul><li>A channel service intermediary </li></ul><ul><li>A marketing channel system </li></ul><ul><li>A channel conflict </li></ul><ul><li>A cause of a channel conflict </li></ul>
  28. 28. 8. Concept <ul><li>See item 4 concept </li></ul>
  29. 29. 8. Channel service back-up is an example of… <ul><li>A channel service output </li></ul><ul><li>A channel service intermediary </li></ul><ul><li>A marketing channel system </li></ul><ul><li>A channel conflict </li></ul><ul><li>A cause of a channel conflict </li></ul>
  30. 30. 9. The following are part of Channel Management Decision except for: <ul><li>Selecting channel members </li></ul><ul><li>Modifying channel members </li></ul><ul><li>Evaluating channel members </li></ul><ul><li>Training channel members </li></ul><ul><li>Networking of channel members </li></ul>
  31. 31. 9. Concept <ul><li>Channel Management Decisions involves </li></ul><ul><li>Selecting channel members </li></ul><ul><li>Training channel members </li></ul><ul><li>Motivating channel members </li></ul><ul><li>Evaluating channel members </li></ul><ul><li>Modifying channel members </li></ul>
  32. 32. 9. The following are part of Channel Management Decision except for: <ul><li>Selecting channel members </li></ul><ul><li>Modifying channel members </li></ul><ul><li>Evaluating channel members </li></ul><ul><li>Training channel members </li></ul><ul><li>Networking of channel members </li></ul>
  33. 33. 10. These are examples of Channel Integration systems except for: <ul><li>Corporate VMS </li></ul><ul><li>Horizontal VMS </li></ul><ul><li>Administered VMS </li></ul><ul><li>Multichannel systems </li></ul><ul><li>Diagonal VMS </li></ul>
  34. 34. 10. Concept <ul><li>Corporate VMS </li></ul><ul><li>Horizontal VMS </li></ul><ul><li>Administered VMS </li></ul><ul><li>Multichannel systems </li></ul><ul><li>Diagonal VMS </li></ul>
  35. 35. 10. Concept <ul><li>See item 7 concept </li></ul>
  36. 36. 10. These are examples of Channel Integration systems except for: <ul><li>Corporate VMS </li></ul><ul><li>Horizontal VMS </li></ul><ul><li>Administered VMS </li></ul><ul><li>Multichannel systems </li></ul><ul><li>Diagonal VMS </li></ul>
  37. 37. TOP 10 Learning Answers for: In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing and Managing Integrated Channel Arvin Matias 09.02.10

×