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Expand your knowledge in Managing Integrated Marketing Channels

Expand your knowledge in Managing Integrated Marketing Channels

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G:\mba\6th term\markma\10 questions for designing and managing integated marketing channels arvin matias G:\mba\6th term\markma\10 questions for designing and managing integated marketing channels arvin matias Presentation Transcript

  • TOP 10 Learning Answers for In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing and Managing Integrated Channel Arvin Matias 09.02.10
  • 1. All are categories of Buyers except for:
    • Shoppers out of habit
    • Shoppers that love a wide spectrum or variety
    • Shoppers that are highly involved with their purchasing
    • Shoppers that like to find high value good deals
    • Shoppers that buy for the heck of it
  • 2. A 2 nd level Marketing Channel involves…
    • Manufacturer - Consumer
    • Manufacturer – Sari-sari Store - Consumer
    • Manufacturer – Wholesaler – Retailer - Consumer
    • Manufacturer – Hypermarket - Consumer
    • Manufacturer – Wholesaler – Jobber – Retailer - Consumer
  • 3. _______ is a type of Marketing Channel conflict.
    • Variability
    • Multichannel
    • Differences in core values
    • Unclear roles and rights
    • Reluctance to change
  • 4. All are Channel Member functions except…
    • Assume risks
    • Provide storage
    • Oversee actual transfer of ownership
    • Improve product quality
    • Reach agreements on price terms
  • 5. Which of the following is true?
    • Advertising is an example of channel service outputs
    • 0 Level Marketing Channels involves the manufacturer and the consumer
    • 7-11 branches are examples of selective distribution channels
    • High value deal seekers are usually buyers that love variety
    • Channel members can improve the product according to local market needs.
  • 6. Which of the following is False?
    • Marketing channel is a network that create time, place and possession for consumers.
    • Middlemen intermediaries take title to products
    • Marketing channel and distribution channel is one and the same
    • A company can apply a 1 st level channel when order lot size is not uniform
    • Selective distribution is an example of distribution intensity
  • 7. Contractual VMS are…
    • Hired experts/consultants to manage marketing channels
    • Consumer–sponsored franchise system
    • Individual firms who join channels through contracts
    • Programmers of distribution channel system
    • Service agreement for marketing channel organization services
  • 8. Channel service back-up is an example of…
    • A channel service output
    • A channel service intermediary
    • A marketing channel system
    • A channel conflict
    • A cause of a channel conflict
  • 9. The following are factors that affect the marketing choice except for:
    • Customer preferences
    • Product value
    • Desire for control
    • Product factor
    • Communication lines
  • 10. These are examples of Channel Integration systems except for:
    • Corporate VMS
    • Horizontal VMS
    • Administered VMS
    • Multichannel systems
    • Diagonal VMS
  • TOP 10 Learning Answers for In Partial fulfillment of the requirements of Marketing Management Class (MARKMA) Designing and Managing Integrated Channel Arvin Matias 09.02.10