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10 questions for designing and managing integated marketing channels arvin matias
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Materials for expanding your knowledge about Management of Integrated Marketing Channels

Materials for expanding your knowledge about Management of Integrated Marketing Channels

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10 questions for designing and managing integated marketing channels arvin matias Presentation Transcript

  • 1. TOP 10 Learning Answers for Designing and Managing Integrated Channel Arvin Matias 09.02.10 In Partial fulfillment of the requirements of Marketing Management Class (MARKMA)
  • 2. 1. All are categories of Buyers except for: A. Shoppers out of habit B. Shoppers that love a wide spectrum or variety C. Shoppers that are highly involved with their purchasing D. Shoppers that like to find high value good deals E. Shoppers that buy for the heck of it 2
  • 3. 2. A 2nd level Marketing Channel involves… A. Manufacturer - Consumer B. Manufacturer – Sari-sari Store - Consumer C. Manufacturer – Wholesaler – Retailer - Consumer D. Manufacturer – Hypermarket - Consumer E. Manufacturer – Wholesaler – Jobber – Retailer - Consumer 3
  • 4. 3. _______ is a type of Marketing Channel conflict. A. Variability B. Multichannel C. Differences in core values D. Unclear roles and rights E. Reluctance to change 4
  • 5. 4. All are Channel Member functions except… A. Assume risks B. Provide storage C. Oversee actual transfer of ownership D. Improve product quality E. Reach agreements on price terms 5
  • 6. 5. Which of the following is true? A. Advertising is an example of channel service outputs B. 0 Level Marketing Channels involves the manufacturer and the consumer C. 7-11 branches are examples of selective distribution channels D. High value deal seekers are usually buyers that love variety E. Channel members can improve the product according to local market needs. 6
  • 7. 6. Which of the following is False? A. Marketing channel is a network that create time, place and possession for consumers. B. Middlemen intermediaries take title to products C. Marketing channel and distribution channel is one and the same D. A company can apply a 1st level channel when order lot size is not uniform E. Selective distribution is an example of distribution intensity 7
  • 8. 7. Contractual VMS are… A. Hired experts/consultants to manage marketing channels B. Consumer–sponsored franchise system C. Individual firms who join channels through contracts D. Programmers of distribution channel system E. Service agreement for marketing channel organization services 8
  • 9. 8. Channel service back-up is an example of… A. A channel service output B. A channel service intermediary C. A marketing channel system D. A channel conflict E. A cause of a channel conflict 9
  • 10. 9. The following are factors that affect the marketing choice except for: A. Customer preferences B. Product value C. Desire for control D. Product factor E. Communication lines 10
  • 11. 10. These are examples of Channel Integration systems except for: A. Corporate VMS B. Horizontal VMS C. Administered VMS D. Multichannel systems E. Diagonal VMS 11
  • 12. TOP 10 Learning Answers for Designing and Managing Integrated Channel Arvin Matias 09.02.10 In Partial fulfillment of the requirements of Marketing Management Class (MARKMA)