TOP 10 Learning
                    Answers for

                           Designing and
                           Manag...
1. All are categories of
 Buyers except for:
A. Shoppers out of habit
B. Shoppers that love a wide spectrum
   or variety
...
2. A 2nd level Marketing Channel
 involves…
A. Manufacturer - Consumer
B. Manufacturer – Sari-sari Store -
   Consumer
C. ...
3. _______ is a type of
 Marketing Channel conflict.
A.   Variability
B.   Multichannel
C.   Differences in core values
D....
4. All are Channel Member
 functions except…
A. Assume risks
B. Provide storage
C. Oversee actual transfer of
   ownership...
5. Which of the following is
 true?
A. Advertising is an example of channel
   service outputs
B. 0 Level Marketing Channe...
6. Which of the following is
 False?
A. Marketing channel is a network that
   create time, place and possession for
   co...
7. Contractual VMS are…

A. Hired experts/consultants to manage
   marketing channels
B. Consumer–sponsored franchise syst...
8. Channel service back-up
 is an example of…
A.   A   channel service output
B.   A   channel service intermediary
C.   A...
9.   The following are factors that
 affect the marketing choice except
 for:
A.   Customer preferences
B.   Product value...
10.  These are examples of Channel
 Integration systems except for:

A.   Corporate VMS
B.   Horizontal VMS
C.   Administe...
TOP 10 Learning
                    Answers for

                           Designing and
                           Manag...
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10 questions for designing and managing integated marketing channels arvin matias

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Materials for expanding your knowledge about Management of Integrated Marketing Channels

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Transcript of "10 questions for designing and managing integated marketing channels arvin matias"

  1. 1. TOP 10 Learning Answers for Designing and Managing Integrated Channel Arvin Matias 09.02.10 In Partial fulfillment of the requirements of Marketing Management Class (MARKMA)
  2. 2. 1. All are categories of Buyers except for: A. Shoppers out of habit B. Shoppers that love a wide spectrum or variety C. Shoppers that are highly involved with their purchasing D. Shoppers that like to find high value good deals E. Shoppers that buy for the heck of it 2
  3. 3. 2. A 2nd level Marketing Channel involves… A. Manufacturer - Consumer B. Manufacturer – Sari-sari Store - Consumer C. Manufacturer – Wholesaler – Retailer - Consumer D. Manufacturer – Hypermarket - Consumer E. Manufacturer – Wholesaler – Jobber – Retailer - Consumer 3
  4. 4. 3. _______ is a type of Marketing Channel conflict. A. Variability B. Multichannel C. Differences in core values D. Unclear roles and rights E. Reluctance to change 4
  5. 5. 4. All are Channel Member functions except… A. Assume risks B. Provide storage C. Oversee actual transfer of ownership D. Improve product quality E. Reach agreements on price terms 5
  6. 6. 5. Which of the following is true? A. Advertising is an example of channel service outputs B. 0 Level Marketing Channels involves the manufacturer and the consumer C. 7-11 branches are examples of selective distribution channels D. High value deal seekers are usually buyers that love variety E. Channel members can improve the product according to local market needs. 6
  7. 7. 6. Which of the following is False? A. Marketing channel is a network that create time, place and possession for consumers. B. Middlemen intermediaries take title to products C. Marketing channel and distribution channel is one and the same D. A company can apply a 1st level channel when order lot size is not uniform E. Selective distribution is an example of distribution intensity 7
  8. 8. 7. Contractual VMS are… A. Hired experts/consultants to manage marketing channels B. Consumer–sponsored franchise system C. Individual firms who join channels through contracts D. Programmers of distribution channel system E. Service agreement for marketing channel organization services 8
  9. 9. 8. Channel service back-up is an example of… A. A channel service output B. A channel service intermediary C. A marketing channel system D. A channel conflict E. A cause of a channel conflict 9
  10. 10. 9. The following are factors that affect the marketing choice except for: A. Customer preferences B. Product value C. Desire for control D. Product factor E. Communication lines 10
  11. 11. 10. These are examples of Channel Integration systems except for: A. Corporate VMS B. Horizontal VMS C. Administered VMS D. Multichannel systems E. Diagonal VMS 11
  12. 12. TOP 10 Learning Answers for Designing and Managing Integrated Channel Arvin Matias 09.02.10 In Partial fulfillment of the requirements of Marketing Management Class (MARKMA)

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