53454142 reliance-fresh

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  • 1. Reliance FreshGrowth through value creation
  • 2. Contents:1) Reliance Retail Ltd ² An Overview 2) Reliance fresh ² Company Profile 3)Controversies 5) Corporate Social Responsibility ² Reliance Fresh 6) SWOTAnalysis ² Reliance Fresh 7) Retail Mix ² Reliance fresh 7) Future Plans ofReliance Retail Ltd. 8) Suggestions
  • 3. Reliance Retail Ltd ² An Overview
  • 4. Reliance Retail Ltd ² Overview# 920 Stores ² 80 Cities ² 14 States# Reliance fresh (Supermarket)First Venture# Reliance Super (Mini-Hypermarket)
  • 5. Reliance Mart (Hypermarket) #95000 Products # Unique Services - Tailoring, shoe& watch repair, Laundry. #Future Plan: Saloon#
  • 6. #Reliance trends ( Apparels and accessories) #Reliance wellness (Medicine,health care and Beauty Products)
  • 7. # Reliance footprint # Reliance time out (Books, toys, music and gifts)
  • 8. # Reliance digital # Reliance istore
  • 9. # Reliance jewels # Reliance AutoZone (Auto accessories and services) # RelianceLiving Homeware.
  • 10. Reliance Fresh ² Company Profile
  • 11. Reliance Fresh :# Industry: Retail # Type: Supermarket # Chairman & ManagingDirector: Mukesh Ambani # First Outlet: Hyderabad( Banjara Hills) # Founded:30th October 2006 # Headquarter: Mumbai # Area: 2000-4000 Sq. Ft.
  • 12. Controversies
  • 13. # Fresh #Cheap
  • 14. Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.
  • 15. Corporate social responsibility
  • 16. # Farm To Fork Model
  • 17. # Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, andnearby mandals in ranga reddy district.# Recruiting People ² Underprivileged Community # Biometric Cards ² Farmers ²Loans upto Rs. 15000 # Training the farmer # Information centre:Increase productivity Market rates of different Corps Technical Help Quality ofseeds and fertilizers
  • 18. SWOT Analysis
  • 19. Strength:# Private label sale ² own products (Reliance Select) # Contract Farming #Network ² 1600 channels in villages
  • 20. Weakness:# Poor inventory control# Staff ² Lack of knowledge about products # ParkingOpportunities:# Farm to fork, No middlemen, Farmers ² Customer# Hundreds of farmers ² 1 million farmers ² nextfive years
  • 21. Threats:#International Retail Giants: Carrefour, Metro AG, Tesco.# Bharti ² Wallmart (Farm to Fork) # Operating cost are too high
  • 22. Retail Mix ² Reliance Fresh
  • 23. Place:# Located in small commercial complexes close to 3-4residential areas# Observation: Close to cross roads # Almost in all Major areas: Vidya nagar,Habsiguda,Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.
  • 24. Product Range:# Vegetables and fruits # House hold items # Food and beverages ² All premiere# # # #brand + Private label Groceries ² only private label Dairy products Non vegfood items Ready to eat items
  • 25. Promotion:# Main idea ² make bulk purchase # Discount scheme days ² Saturday and Sunday# Reliance fresh membership card ² Reliance One
  • 26. Pricing:# Low prized private labels # Discount on bulk buyingPrivate Labels:# Maximum Space: Own Products # Less Space: Nestle Maggi, MTR Masala, Pepsi,Lay·s Chips. # Reasons: High Margin
  • 27. Future Plans of Reliance Retail Ltd.
  • 28. Future plans:# Plans to invest Rs 25000 Crore in next 4 year in their retail division # Trainstudents and housewives ² Customer care & Quality service ²Part time job # Every Indian Consumer # New format of food and café ² Reliancefood # Private label sale ² Kirana store # Pharmacy retail store # 6000 outlets² 784 cities # Launch soaps, detergents, cosmetics and non FMCG products ²Private label
  • 29. Suggestions:
  • 30. Suggestions:# Expand ² Service # Give training to staff # Improve inventory control