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Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
Short Intro Marketing Solutions - arvato Systems
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Short Intro Marketing Solutions - arvato Systems

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arvato Systems enables marketing with end-to-end services

arvato Systems enables marketing with end-to-end services

Published in: Business, News & Politics
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Transcript

  • 1. 1 | Marketing Solutions Marketing Solutions Introducing arvato Systems – Marketing Solutions
  • 2. 2 | Marketing Solutions Current Proposition Introducing the Adobe Marketing Cloud Agenda
  • 3. 3 | Marketing Solutions Current Proposition Background PROCESSES ARCHITECTURESOLUTIONS Commerce • eShop / Integration & Fulfillment • Content Distribution • IPM Customer Experience • Web Experience • Social Experience • Mobile Experience • Targeting • Analytics • CRM/Loyalty Programs CUSTOMER Marketing Operations • PIM • MAM/DAM • Web2Publish • Database Publishing • Marketing Planning • Media Planning • Campaign Mgmt. • Order processes PRODUCTS MARKETING
  • 4. 4 | Marketing Solutions Current Proposition arvato Systems enables marketing with end-to-end services
  • 5. 5 | Marketing Solutions Measure & Optimize Current Proposition Marketers manage holistic marketing, not individual channels Social Media Website Stores Campaigns Community Technology
  • 6. 6 | Marketing Solutions Current Proposition arvato Systems supports all areas of marketing with technology Marketing Operations & Processes  Marketing Resource Management  Collaboration  Workflows  Campaign management Measure & Optimize Product Information, Content & Assets Customer Experience Management Analytics & Targeting  Web optimization and landing pages  eCommerce shops  SoMoLo – Social, Mobile, Local Marketing  Direct Mail (eMail, letter, catalog, invoice)  Analytics  Targeting  Testing – A/B tests, multivariate tests  Reporting  Product Information Management  Intellectual Property Management  Content Management Systems  Digital Assets / Media Asset Management  Tag Management Technology Marketing Enterprise IT  Software architecture  Interfaces – internal and external  Integration of online and offline channels  Hosting  Compliance
  • 7. 7 | Marketing Solutions Current Proposition Marketers are focused on various goals along the customer journey Customer Attraction Objectives Throughout the Customer Journey Process Optimization Brand Value Maximization Customer Insight and Innovation awareness consideration purchase retention advocacy PR TV, Print, Radio Word of Mouth Online Ads Email CPC Social Ads Reviews Blog Mobile Website Direct Mail Ecommerce Store Website Communities FAQ Promotions Blog Social Networks Newsletter Customer Loyalty Revenue Maximization App
  • 8. 8 | Marketing Solutions Current Proposition arvato Systems supports clients with their current business issues Six Core Consulting Areas Customer Experience Management Create a consistent, engaging cross-channel experience 1-to-1 Marketing Achieve higher relevance and greater success rates in your communications Marketing Performance Automate and optimize marketing operations Customer Insight Enable data-based decision making for customer-centric marketing and innovation Conversion Optimization Maximize the conversion rates in online and mobile sales channels Content Marketing Integrate new and reinvent old marketing formats and media
  • 9. 9 | Marketing Solutions Background and Current Proposition Introducing the Adobe Marketing Cloud Agenda
  • 10. 10 | Marketing Solutions Introducing the Adobe Marketing Cloud Adobe ranked as a leader Forrester: Web Content Management Q2 2013 Forrester: Online Testing Plattform Q1 2013
  • 11. 11 | Marketing Solutions Introducing the Adobe Marketing Cloud Adobe vision: changing the world through digital experiences
  • 12. 12 | Marketing Solutions Introducing the Adobe Marketing Cloud Complementary to the Adobe Creative Cloud Adobe Creative Cloud Adobe Marketing Cloud
  • 13. 13 | Marketing Solutions Introducing the Adobe Marketing Cloud Integrated solutions on one platform Adobe Social Manage and measure social marketing Adobe Analytics Analyse and segment multichannel activities Adobe Target Target and test multiple customer touch points Adobe Experience Manager Manage, create and optimise customer experience across channels Adobe Media Optimizer Manage, forecast and analyse media placement
  • 14. 14 | Marketing Solutions Introducing the Adobe Marketing Cloud Comprising market leading solutions Solutions Products Description Adobe® Marketing Cloud
  • 15. 15 | Marketing Solutions Introducing the Adobe Marketing Cloud A comprehensive solution for digital marketing Action Insight Measure & Optimize Industry-leading Analytics Manage & Deliver Industry-leading Web Content Management & Rich Information Delivery Create Industry-leading Creative Tools Data  Customer  Business  Product  Content  Clickstream  Search  Multi-channel Touchpoints  Website  Advertising  Social  Mobile  Kiosks / POS  Email  Call center  Workflows A service that puts everything digital marketers need in one spot. So you can get from data to insights to action, faster and smarter than ever.
  • 16. 16 | Marketing Solutions Introducing the Adobe Marketing Cloud Adobe with a strong position Creative DNA: Unique relationship with marketing customers, thanks to our creative design history Market Leadership: Largest portfolio of digital marketing customers representing leading brands in the world: 7 of 10 top banks, 9 of 10 global media companies, all top ten retailers and auto manufacturers. Comprehensive Solution: We integrate content and data, analytics, personalization, experience management and social capabilities in a way no other industry player can touch Compelling Vision: Engage digital marketing customers across all aspects of their business, extending from their use of Creative Cloud, to how they manage, deliver, measure and monetize their content with our digital marketing solutions 16
  • 17. 17 | Marketing Solutions Thank you very much.

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