Mobile Analytics     Paul Clark     October, 2012© 2012 These slides may not be copied or reproduced without written permi...
One of my favorite numbers.    Meaning?© 2012 These slides may not be copied or reproduced without written permission from...
© 2012 These slides may not be copied or reproduced without written permission from Bodhtree                              ...
These guys. Recent research (December 2011) showed that analytics pays     back $10.66 for every dollar spent     “A recen...
That’s with adoption rates of 10%, 15%, maybe 25% “Despite relatively low adoption rates, Nucleus Research sees a signific...
Imagine 50%© 2012 These slides may not be copied or reproduced without written permission from SAP
Imagine 90% or 100%© 2012 These slides may not be copied or reproduced without written permission from SAP
Then imagine that all those people could access business intelligence information not just when at their desks, but all th...
300,000  It’s easy for users (300,000 have already downloaded the  Explorer app with no need for IT)© 2012 These slides ma...
It’s easy for IT: less training required. Anyone ever seen one of these? It’s real,and it really does have 144 pages!But n...
It’s easy for IT: little drain on resources (reformatting   of existing reports is done on the fly)© 2012 These slides may...
75%According to research, 75% of retail associates report providing a better in-storeshopper experience when using mobile ...
In fact, these guys have done a lot of research into the topic.© 2012 These slides may not be copied or reproduced without...
1/3  According to Aberdeen, managers in organizations that use mobile BI are able to  make decisions in almost one-third o...
+7%According to Aberdeen, giving BI to customer-facing staff can increase customersatisfaction by 7%. Adding in mobile BI ...
+13% According to Aberdeen, giving BI to customer-facing staff can increase customer satisfaction by 7%. Adding in mobile ...
Improve ROI    Peabody had an existing analytics deployment, so they were already experiencing    healthy returns, However...
Drive adoption    At 3M the are big fans of mobile analytics. They have already rolled it out to 45,000    employees (that...
Improve the                   business  At Charite hospital, they have taken the idea of mobility to the next level, and a...
Conclusions    Great ROI                                                                                          $10.66  ...
Thank youContact information:Paul ClarkAnalytics Marketingpaul.clark@sap.com408 421 7661
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Mobile Analytics from SAP & Bodhtree

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Mobile Analytics from SAP & Bodhtree

  1. 1. Mobile Analytics Paul Clark October, 2012© 2012 These slides may not be copied or reproduced without written permission from SAP
  2. 2. One of my favorite numbers. Meaning?© 2012 These slides may not be copied or reproduced without written permission from SAP
  3. 3. © 2012 These slides may not be copied or reproduced without written permission from Bodhtree SAP
  4. 4. These guys. Recent research (December 2011) showed that analytics pays back $10.66 for every dollar spent “A recent examination of Nucleus Research ROI case studies found organizations earn an average of $10.66 for every dollar spent on deployments of analytics applications such as business intelligence (BI), performance management (PM), and predictive analytics.” http://nucleusresearch.com/research/notes-and-reports/analytics-pays-back-10-dot-66-for-every-dollar-spent/© 2012 These slides may not be copied or reproduced without written permission from Bodhtree SAP
  5. 5. That’s with adoption rates of 10%, 15%, maybe 25% “Despite relatively low adoption rates, Nucleus Research sees a significant investment opportunity in analytics.”© 2012 These slides may not be copied or reproduced without written permission from SAP
  6. 6. Imagine 50%© 2012 These slides may not be copied or reproduced without written permission from SAP
  7. 7. Imagine 90% or 100%© 2012 These slides may not be copied or reproduced without written permission from SAP
  8. 8. Then imagine that all those people could access business intelligence information not just when at their desks, but all the time. How? With mobile BI.© 2012 These slides may not be copied or reproduced without written permission from SAP
  9. 9. 300,000 It’s easy for users (300,000 have already downloaded the Explorer app with no need for IT)© 2012 These slides may not be copied or reproduced without written permission from SAP
  10. 10. It’s easy for IT: less training required. Anyone ever seen one of these? It’s real,and it really does have 144 pages!But nobody ever reads it (imagine being the author). No need – these devices areso easy© 2012 These slides may not be copied or reproduced without written permission from SAP 144
  11. 11. It’s easy for IT: little drain on resources (reformatting of existing reports is done on the fly)© 2012 These slides may not be copied or reproduced without written permission from SAP
  12. 12. 75%According to research, 75% of retail associates report providing a better in-storeshopper experience when using mobile analytics© 2012 These slides may not be copied or reproduced without written permission from SAP
  13. 13. In fact, these guys have done a lot of research into the topic.© 2012 These slides may not be copied or reproduced without written permission from SAP
  14. 14. 1/3 According to Aberdeen, managers in organizations that use mobile BI are able to make decisions in almost one-third of the time that it takes managers who don’t use mobile BI© 2012 These slides may not be copied or reproduced without written permission from SAP
  15. 15. +7%According to Aberdeen, giving BI to customer-facing staff can increase customersatisfaction by 7%. Adding in mobile BI raises that further, to 13%© 2012 These slides may not be copied or reproduced without written permission from SAP
  16. 16. +13% According to Aberdeen, giving BI to customer-facing staff can increase customer satisfaction by 7%. Adding in mobile BI raises that further, to 13%© 2012 These slides may not be copied or reproduced without written permission from SAP
  17. 17. Improve ROI Peabody had an existing analytics deployment, so they were already experiencing healthy returns, However, being in the mining industry, an industry with slim margins, they needed to keep tabs on costs at all times, and be able to respond more quickly to wastage. Being split across 30 sites made hat all the harder, until they deployed mobile analytics. That broader, more immediate use of analytics helped further drive down costs and improve ROI.© 2012 These slides may not be copied or reproduced without written permission from SAP 17
  18. 18. Drive adoption At 3M the are big fans of mobile analytics. They have already rolled it out to 45,000 employees (that’s over half). One of the things that IT loves about it, is that with users on intuitive apps, they hardly ever come back to IT for help!© 2012 These slides may not be copied or reproduced without written permission from SAP 18
  19. 19. Improve the business At Charite hospital, they have taken the idea of mobility to the next level, and are using mobile devices to access and compare patient records, thus providing more immediate and superior care. If caring for patients is your business, that’s the ultimate improvement to the business.© 2012 These slides may not be copied or reproduced without written permission from SAP 19
  20. 20. Conclusions Great ROI $10.66 Drives adoption 300,000 Improves the business 75%© 2012 These slides may not be copied or reproduced without written permission from SAP 20
  21. 21. Thank youContact information:Paul ClarkAnalytics Marketingpaul.clark@sap.com408 421 7661
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