MARKETING IN A RECESSION - Marketing Tools And Tactics To Win In Times Of Recession. Presentation by Arun Tyagi, GM, Marketing, IndiaMART at Marketing Confluence organized by DMS, IIT Delhi, India. 07 Feb 2009.
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MARKETING IN RECESSION
1. MARKETING IN TIMES OF RECESSION ARUN TYAGI – GM, Marketing, IndiaMART.com Marketing in Times of Recession, Department of Management Studies, IIT Delhi. 07 Feb 09.
5. Reap benefits tomorrowResearch suggests that maintaining or raising ad spends during a recession results in higher sales once the economy recovers. (Source: Brand Equity, The Economic Times)