Unique geographical features Mighty western Ghats (In its East) Arabian Sea (In its West) A Network of 44 rivers Dense Tropical rain forests Romantic Rains

Unique geographical features

Mighty western Ghats (In its East)

Arabian Sea (In its West)

A Network of 44 rivers

Dense Tropical rain forests

Romantic Rains

Foreign Tourist Composition 2002-05 onwards percentage foreign tourists are showing increasing trend for last 3 years percentage seems to be same

Foreign Tourist Composition

2002-05 onwards percentage foreign tourists are showing increasing trend

for last 3 years percentage seems to be same

Domestic tourism has picked up in recession period increase in incremental foreign tourists showing a downward trend due to recession

Domestic tourism has picked up in recession period

increase in incremental foreign tourists showing a downward trend due to recession

P(T<=t) one-tail, P= 0.218736519 Which is very high then the Acceptable level of 0.05 so hypothesis that there is no change in international tourist in 2008 wrt 2007is rejected

P(T<=t) one-tail, P= 0.218736519

Which is very high then the Acceptable level of 0.05 so hypothesis that there is no change in international tourist in 2008 wrt 2007is rejected

Eco Tourist Adventure Tourist Luxury, Ayurvedic Treatment Tourist Experiential Tourist segments Honeymoon Couples

Eco Tourist

Adventure Tourist

Luxury, Ayurvedic Treatment Tourist

Experiential Tourist segments

Honeymoon Couples

Beaches Competitions are: Goa, Lakshadweep islands, Orissa) Hill stations and Tea estates Competition are: Uttaranchal, Himachal, Darjeeling, NorthEast, J&K Back Waters (Blue Lagoons) Competitions are: None (Area Forte)

Beaches

Competitions are: Goa, Lakshadweep islands, Orissa)

Hill stations and Tea estates

Competition are: Uttaranchal, Himachal, Darjeeling, NorthEast, J&K

Back Waters (Blue Lagoons)

Competitions are: None (Area Forte)

Forests Places are: Kanha National Park (MP), Chhattisgarh, West Bengal (Doors at the foothill of Himalayas) Religious Competition : Many Ayurvedic and luxury tourism Competition : None

Forests

Places are: Kanha National Park (MP), Chhattisgarh, West Bengal (Doors at the foothill of Himalayas)

Religious

Competition : Many

Ayurvedic and luxury tourism

Competition : None

X axis natural beauty (beaches) high towards right and low towards left Kerala lags behind Goa and rated similarly, then comes Lakshadweep then Uttaranchal and Goa has no beaches

X axis natural beauty (beaches) high towards right and low towards left

Kerala lags behind Goa and rated similarly, then comes Lakshadweep then Uttaranchal and Goa has no beaches

Natural Beauty and serenity Experience Food and cuisines Options for adventure sports Economy Accessibility Exclusivity Security

Natural Beauty and serenity

Experience

Food and cuisines

Options for adventure sports

Economy

Accessibility

Exclusivity

Security

Natural Beauty Exclusivity Economy and Accessibility (same rank) Options for adventure sport and similar rating for Food and cuisine (same rank)

Natural Beauty

Exclusivity

Economy and Accessibility (same rank)

Options for adventure sport and similar rating for Food and cuisine (same rank)

Recommendation from Family and friends is the 2 nd most important source of information 56.55% of total respondent go by recommendation

Recommendation from Family and friends is the 2 nd most important source of information

56.55% of total respondent go by recommendation

KTDC is a proactive unit and is famous for its innovative initiatives to promote Kerala tourism Kerala being named among the top ten paradises of the world Its Campaigns have won numerous awards such as the Das Golden Stadttor Award for Best Commercial, 2006, Pacific Asia Travel Association- Gold Award for Marketing, 2003

KTDC is a proactive unit and is famous for its innovative initiatives to promote Kerala tourism

Kerala being named among the top ten paradises of the world

Its Campaigns have won numerous awards such as the Das Golden Stadttor Award for Best Commercial, 2006, Pacific Asia Travel Association- Gold Award for Marketing, 2003

Spend 40% of Advertisement budget on Internet advertisements 18% on Newspaper advertisements Travel Magazines 22% Television 20% Mobile advertisements 0%

Spend 40% of Advertisement budget on Internet advertisements

18% on Newspaper advertisements

Travel Magazines 22%

Television 20%

Mobile advertisements 0%

Thank You