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By Deepthi T Lalu & Anjima J S
 Aditya Birla Retail Limited is the retail arm

of Aditya Birla Group, $40 billion corporation.
 The Company ventured in...
VISION







"To consistently provide the Indian consumer
complete and differentiated shopping experiences
and be am...
QUALITY POLICY
“PASSIONATE ABOUT QUALITY & COMMITTED
TO CUSTOMERS “
Supermarket
 Conveniently located in neighborhoods
 Supermarkets cater to the daily, weekly and

monthly shopping needs ...
Hypermarket
 MEGASTORE -is a one-stop shopping

destination for the entire family.
 A strong emphasis on general
merchan...
PRODUCTS
A wide product range ensuring you get great
quality at best prices
PRODUCTS
 FOOD: Cookies, Cornflakes, Choco







marvel, Oats, Pickles, Fruit drinks, Jams, Instant
soups, Honey, Pa...
PRODUCTS
 Apparels - Men/ Women
 Audio & Video (A & V)

 Live Bakery
 Beverages
 Books and Audio & Video Products
 C...
PRODUCTS
 Processed Food
 Prepared Food
 Ready to Cook/Prepared Food
 Small White Appliances
 Sporting Goods

 Packa...
PRODUCTS
 General Merchandise
 Home Care Products
 Home Decor Products
 Home Needs & Home Upkeep
 Imported food, gene...
SERVICES
 Consumer Finance on electronics products such

as: Audio & Video and Large White Appliance are
available at ”mo...
CLUB MORE
 Through this, customer can

enjoy a range of
exclusive promotions & offers, get details on the
latest Clubmore...
Smart Shopping at “MORE”
 Indulge in guilt-free Smart Shopping with Aditya

Birla Retail’s own brands.
 No Advertisement...
AWARDS
 Most admired Retailer of the Year for Effective Supply

Chain & Logistics – Images Retail (2013)
 Master Brand A...
THANK YOU

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RETAIL MANAGEMENT

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Transcript of "More !"

  1. 1. By Deepthi T Lalu & Anjima J S
  2. 2.  Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, $40 billion corporation.  The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain.  Expanded its presence across the country under the brand "more." with 2 formats -Supermarket & Hypermarket.
  3. 3. VISION      "To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders". Values Integrity Commitment Passion Seamlessness Speed
  4. 4. QUALITY POLICY “PASSIONATE ABOUT QUALITY & COMMITTED TO CUSTOMERS “
  5. 5. Supermarket  Conveniently located in neighborhoods  Supermarkets cater to the daily, weekly and monthly shopping needs of consumers.  The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels.  Currently, there are over 490 “more” Supermarkets across the country.
  6. 6. Hypermarket  MEGASTORE -is a one-stop shopping destination for the entire family.  A strong emphasis on general merchandise, apparels & CDIT.  Currently fifteen hypermarkets operate under the brand  Exclusive fashion brands will be available across all “more”MEGASTORE outlets.
  7. 7. PRODUCTS A wide product range ensuring you get great quality at best prices
  8. 8. PRODUCTS  FOOD: Cookies, Cornflakes, Choco     marvel, Oats, Pickles, Fruit drinks, Jams, Instant soups, Honey, Papads, Pasta, Ketchups, Oriental sauces Namkeens, Noodles, Cheese balls, Crisp corn – Chatpate, Vermicelli, instant mixes, Soan papdi. BEVERAGES: Premium tea, Green tea, CTC tea, Fruit juices, Concentrated drinks. STAPLES: Rice, Pulses, Sugar, Salt, Atta, Refined oil, Wheat, Bread, Spices. PERSONAL CARE: Soap, Facial tissue, Liquid hand wash, Shaving razor, Baby diapers, Ear buds, Cotton balls. HOME CARE: Toilet cleaners, Phenyl, Surface cleaners, Scouring pads, Detergents, Detergent bars, Dish wash bars, Tissues, Steel scrubber, Room freshener, Insect repellants, Naphthalene balls, Dish wash liquid, Glass cleaners, Dish wash bar.
  9. 9. PRODUCTS  Apparels - Men/ Women  Audio & Video (A & V)  Live Bakery  Beverages  Books and Audio & Video Products  Computer & Accessories  Crockery  Cookware  Do it yourself & Auto Accessories  Electronics  FMCG Products
  10. 10. PRODUCTS  Processed Food  Prepared Food  Ready to Cook/Prepared Food  Small White Appliances  Sporting Goods  Packaged & loose Staples  Stationery  Toys
  11. 11. PRODUCTS  General Merchandise  Home Care Products  Home Decor Products  Home Needs & Home Upkeep  Imported food, general merchandise, footwear & accessories  Infant & Children's Apparels  Information Technology Products  Large White Appliances
  12. 12. SERVICES  Consumer Finance on electronics products such as: Audio & Video and Large White Appliance are available at ”more” MEGASTORE  Hassle free Return & Exchange policy  Gift cards are always the perfect gift which can be used at the “more” MEGASTORE by the recipient to purchase any gift of his/her choice any time.
  13. 13. CLUB MORE  Through this, customer can enjoy a range of exclusive promotions & offers, get details on the latest Clubmore.  Clubmore program reinforces the commitment of consistently adding value to your shopping experience.
  14. 14. Smart Shopping at “MORE”  Indulge in guilt-free Smart Shopping with Aditya Birla Retail’s own brands.  No Advertisement and No celebrity endorsements  maximum savings are passed on to our Smart Shoppers !
  15. 15. AWARDS  Most admired Retailer of the Year for Effective Supply Chain & Logistics – Images Retail (2013)  Master Brand Award 2012 – World Brand Congress We are Proud to announce that Aditya Birla Retail Ltd was presented with the "Master Brand Award 2012" By the World Brand Congress on...  Retail Best Employer of the Year & CEO of the Year – Asia Retail Congress 2012 Aditya Birla Retail Limited was presented the prestigious "Retail Best Employer of the Year" award by the global jury of the Asia Retail Congress 2012.
  16. 16. THANK YOU 
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