Engaging with customers for any marketer today, is a challenge. With the rapid progress on technology and change in preferences, consumers have redrawn the engagement framework on how, where and when they wish to interact with brands. Currently Social Media amplifies this trend. Our belief is that the future communication companies need to be a hybrid version of advertising and software development mindset to be able to engage or even understand consumer.
Xerago is a new age communications company, that maximizes consumer value by managing the entire consumer engagement process, right from acquisition, conversion, retention, upsell and cross sell on the Internet & Enterprise space.