0
For entrepreneurs<br />Design Thinking<br />Arun Pattnaik<br />
What isDesign?<br />Style<br />Layouts<br />Colors<br />ZZZ<br />YYY<br />XXX<br />
It isaprocess by which an artifactis brought into existence.<br />
What isDesign Thinking?<br />Nah, It’s not the same as design.<br />
Design thinking is a creative process based around the “building up” of ideas.<br />Wikipedia<br />
BS ;)<br />
It&apos;s a mindset of combining creative and analyticalthinking and applying it towards solving a specific problem<br />
Design Thinking combines creative and analytical thinking<br />
Google Image Labeler<br />
Penny Auctions<br />
TwitterPeek<br />
Mafia Wars<br />
Yext<br />
Design Thinking<br />
It’s both Abductive& Deductive<br />
Thenwhat isINNOVATION<br />
It’s a byproduct of Design Thinking<br />It’s being comfortable going forward in a state of uncertainty<br />It&apos;s bel...
UnfortunatelyThat’s NOTwhat we learn at school!<br />Mistakes are punished. Failure is not tolerated. Mistakes are learnin...
Whatmakes a good Design Thinker?<br />An observing eye and a constant sense of wonder. A questioning mindset that goes bey...
Hardwiring<br />Our brainis NOT hardwired to pay attention to multiple things at once.<br />
Multitasking-XStoryboarding-√<br />
The biggest obstacleto change is NOTyour competition, it&apos;s the way you currently dothings.<br />
Build quick prototypes.Iterate quickly<br />
Merely making things that work (badly) isn&apos;t enough. And if you can&apos;t do it right there are other people all ove...
Design thinking is NOT about the product, it&apos;s about people! Its the age of user experience. <br />
+veemotional experience<br />
Discourage rigid roles<br />
The most inspiring quote from a founder I’ve worked with.<br />“This looks exciting and scaryLet’s do it!”<br />
think<br />
Cheers!<br />Arun Pattnaik<br />Based on Amir’s Design Thinking for Startups.<br />
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Design Thinking For Entrepreneurs

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I presented this on 18th December at InRev Systems in Bangalore. The Q & A ran for 3 hours!

Published in: Design, Business, Technology

Transcript of "Design Thinking For Entrepreneurs"

  1. 1. For entrepreneurs<br />Design Thinking<br />Arun Pattnaik<br />
  2. 2. What isDesign?<br />Style<br />Layouts<br />Colors<br />ZZZ<br />YYY<br />XXX<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7. It isaprocess by which an artifactis brought into existence.<br />
  8. 8. What isDesign Thinking?<br />Nah, It’s not the same as design.<br />
  9. 9. Design thinking is a creative process based around the “building up” of ideas.<br />Wikipedia<br />
  10. 10. BS ;)<br />
  11. 11. It&apos;s a mindset of combining creative and analyticalthinking and applying it towards solving a specific problem<br />
  12. 12. Design Thinking combines creative and analytical thinking<br />
  13. 13.
  14. 14. Google Image Labeler<br />
  15. 15. Penny Auctions<br />
  16. 16. TwitterPeek<br />
  17. 17. Mafia Wars<br />
  18. 18. Yext<br />
  19. 19. Design Thinking<br />
  20. 20. It’s both Abductive& Deductive<br />
  21. 21.
  22. 22. Thenwhat isINNOVATION<br />
  23. 23. It’s a byproduct of Design Thinking<br />It’s being comfortable going forward in a state of uncertainty<br />It&apos;s believing that the best solutions are yet to be found<br />It’s the willingness to fail early and fail often.<br />
  24. 24. UnfortunatelyThat’s NOTwhat we learn at school!<br />Mistakes are punished. Failure is not tolerated. Mistakes are learning Experiences. Failure breeds success. Given the questions; find the right answers. Ask great questions; find the best answers. <br />
  25. 25. Whatmakes a good Design Thinker?<br />An observing eye and a constant sense of wonder. A questioning mindset that goes beyond the obvious. <br />The willingness to experiment and build.<br />
  26. 26. Hardwiring<br />Our brainis NOT hardwired to pay attention to multiple things at once.<br />
  27. 27.
  28. 28. Multitasking-XStoryboarding-√<br />
  29. 29. The biggest obstacleto change is NOTyour competition, it&apos;s the way you currently dothings.<br />
  30. 30.
  31. 31. Build quick prototypes.Iterate quickly<br />
  32. 32. Merely making things that work (badly) isn&apos;t enough. And if you can&apos;t do it right there are other people all over the world who can andwant to andeventually will!<br />
  33. 33. Design thinking is NOT about the product, it&apos;s about people! Its the age of user experience. <br />
  34. 34. +veemotional experience<br />
  35. 35.
  36. 36. Discourage rigid roles<br />
  37. 37. The most inspiring quote from a founder I’ve worked with.<br />“This looks exciting and scaryLet’s do it!”<br />
  38. 38. think<br />
  39. 39. Cheers!<br />Arun Pattnaik<br />Based on Amir’s Design Thinking for Startups.<br />
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