Folkee concept deck

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  • CONTENT CHALLENGESHow many portfolios/images? Any magic number in mind - 1000, 5000?Can we get to the magic number of portfolios? What if images are not classy?Can we take the photos to ensure quality of portfolios?
  • We should integrate architect and layman communities – that’s where the meaningful interactions live.
  • * Professional could mean a lot of things. For starters:-Architect-Interior Designer-Landscape architect-Remodeling specialist-Home décor vendor
  • Folkee concept deck

    1. 1. Connect. Inspire. Grow<br />Folkee <br />
    2. 2. What <br />Community and professional network for architects & interior designers.<br />Be the one-stop-shop for connecting Indian architects and home owners.<br />Beautiful showcase for executed work and design concepts.<br />Keyword is “Indian”<br />
    3. 3. Why<br />No solution in the market as of now.<br />Most niche networking/design sites are not India based.<br />No way for small-medium firms to showcase their work. Blogs and websites are the norm.<br />
    4. 4. Who<br />Architects<br />Interior designers<br />Students<br />Home owners/aspirants<br />Material manufacturers<br />Builders<br />
    5. 5. How<br />People<br />Portfolios<br />Content<br />Community<br />
    6. 6. People<br />Identity<br />Personal Portfolio<br />Recommendations<br />Connections<br />Contacts<br />Social – like/recommend/share<br />
    7. 7. Portfolios<br />Uber set of portfolios<br />Taxonomy<br />Search<br />Categories<br />Curated<br />Content protection<br />Social – like/recommend/share<br />
    8. 8. Content<br />Primary unit of content is an image – portfolios, collections, ideabooks are aggregations.<br />Curated User Generated Content (amateur)<br />Guest and original content (professional)<br />Rich, immersive experience<br />Social – like/recommend/share<br />
    9. 9. Community<br />Social integration<br />Architect community – discussions, groups, topics, tags<br />Special authorized accounts for architects<br />Content moderation<br />Connection updates (feed)<br />
    10. 10. Personas<br />Professional*<br />Consumer<br />Professional network<br />Showcase for work<br />Looking for inspiration<br />Connect with prospects<br />Engaging discussions<br />Looking for inspiration<br />Hobbyist<br />Connect with architects<br />Buy décor<br />Ask questions<br />
    11. 11. Website<br />Infrastructure<br /><ul><li>Authentication/user management
    12. 12. Site analytics
    13. 13. Privacy
    14. 14. Content/IP protection</li></ul>Dashboard<br /><ul><li>Featured/spotlight segment
    15. 15. Portfolios/projects
    16. 16. Network buzz/activity
    17. 17. Network stats – views, comments
    18. 18. Search – all, specific areas
    19. 19. Connections</li></ul>Portfolio detail <br /><ul><li>Picture viewport
    20. 20. Description
    21. 21. Social plugins
    22. 22. More from the same architect</li></ul>Profile detail<br /><ul><li>Photograph
    23. 23. Projects by this person
    24. 24. Experience
    25. 25. Styles
    26. 26. Contact
    27. 27. Recommendations
    28. 28. Social plugins
    29. 29. Manage personal profile</li></li></ul><li>Website<br />Account management<br /><ul><li>Sign up/ registration workflows
    30. 30. Manage profile
    31. 31. Manage portfolios
    32. 32. Mailbox
    33. 33. Settings</li></ul>Admin/Approval workflows<br /><ul><li>Pro account validation
    34. 34. Image upload approval
    35. 35. Comment approval
    36. 36. Report/Banning users
    37. 37. Removing comments, images that have been reported</li></li></ul><li>Launch strategy<br />Messaging – clear, crisp and in the face. What does this site do for you?<br />Critical mass of content and people<br />Invite based strategy? Exclusivity.<br />Viral (guerilla) marketing<br />

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