CONTENT CHALLENGESHow many portfolios/images? Any magic number in mind - 1000, 5000?Can we get to the magic number of portfolios? What if images are not classy?Can we take the photos to ensure quality of portfolios?
We should integrate architect and layman communities – that’s where the meaningful interactions live.
* Professional could mean a lot of things. For starters:-Architect-Interior Designer-Landscape architect-Remodeling specialist-Home décor vendor
Folkee concept deck
Connect. Inspire. Grow<br />Folkee <br />
What <br />Community and professional network for architects & interior designers.<br />Be the one-stop-shop for connecting Indian architects and home owners.<br />Beautiful showcase for executed work and design concepts.<br />Keyword is “Indian”<br />
Why<br />No solution in the market as of now.<br />Most niche networking/design sites are not India based.<br />No way for small-medium firms to showcase their work. Blogs and websites are the norm.<br />
Portfolios<br />Uber set of portfolios<br />Taxonomy<br />Search<br />Categories<br />Curated<br />Content protection<br />Social – like/recommend/share<br />
Content<br />Primary unit of content is an image – portfolios, collections, ideabooks are aggregations.<br />Curated User Generated Content (amateur)<br />Guest and original content (professional)<br />Rich, immersive experience<br />Social – like/recommend/share<br />
Removing comments, images that have been reported</li></li></ul><li>Launch strategy<br />Messaging – clear, crisp and in the face. What does this site do for you?<br />Critical mass of content and people<br />Invite based strategy? Exclusivity.<br />Viral (guerilla) marketing<br />