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You Tube In The Know
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You Tube In The Know

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  • 1. In the Know February 2009 General US Info • Population 303.8M (CIA World Factbook, July 2008 estimate) • Population online: 72.5% (InternetWorldStats.com, pulled February 2009) • 92.8% of active US Internet users connect via broadband (“The Bandwidth Report,” WebsiteOptimization.com, February 2009) No Response • 79% of US Internet users view video online $0K – $24,999K $150K+ (comScore Video Metrix, December 2008) 2% 6% 10% $25K – $49,999K Key YouTube Dates 20% $100K – $149,999K 18% • Founded: February 2005 • Launched: December 2005 19% 25% • Acquired by Google: November 18, 2006 $75K – $99,999K $50K – $74,999K YouTube Videos Nearly half (47%) of YouTube’s users have annual incomes of $75K+ • Hundreds of millions of videos viewed daily • Hundred of thousands of videos uploaded daily • 15 hours of video uploaded every minute (YouTube Internal Data, February 2009) • Millions of High Definition (HD) playbacks daily No Response (YouTube Internal Data, February 2009) Post Graduate Grammar 1% Degree School • Channel subscriptions and user uploads 14% 13% to the site have doubled in the past year Some High School 8% (YouTube Internal Data, January 2009) Bachelor’s 21% Degree US Site Stats 15% HighSchool Graduate (Nielsen//NetRatings, December 2008) 8% 20% • #6 Largest Internet destination Associate Degree Some • #1 Entertainment site on the Internet College • 80.7M unique monthly visitors 42% of audience has some form of higher education degree; 13% hold • Average minutes per user each month: 54 post–doctorate degrees • Pageviews per month: 5.3B YouTube Users Users (M) % Users Age All 80.7 – <18 14.4 18% 18-34 16.0 20% 35-44 15.6 19% 45-54 18.3 23% 55+ 16.3 20% Gender Male 42.0 52% Female 38.7 48% International • Over 50% of YouTube’s traffic comes from outside the US (DART for Publishers, July 2008) • If YouTube were a country, it would be the #3 most-populated in the world (comScore, May 2008; CIA Factbook, July 2008 estimate) • YouTube has localized in: Australia Hong Kong Mexico Sweden Brazil Ireland Netherlands Taiwan Canada Italy New Zealand UK Czech Republic India Poland France Japan Russia Germany Korea Spain
  • 2. Sites in the Space Site Unique Audience Time Per Person Video Views [000] [hh:mm:ss} [000] YouTube 80,704 0:54:37 5,854,875 Myspace.com 58,418 1:40:17 367,448 Facebook 55,217 2:07:58 24,422 Comcast Corp. 28,079 0:59:57 44,290 Flickr 17,606 0:07:37 998 MSN Video 10,427 0:02:50 51,260 Yahoo! Video 7,610 0:05:35 38,928 Metacafe 6,272 0:06:03 24,873 Digg.com 5,553 0:02:02 275 Yelp 5,339 0:03:19 -- hulu 5,173 0:15:32 240,585 TV.com 4,999 0:03:02 369 Break.com 4,804 0:04:54 60,121 Dailymotion 3,887 0:13:57 37,839 Veoh 3,637 0:08:42 24,514 Funny or Die 3,122 0:03:53 -- blip.tv 1,748 0:03:13 5,563 Heavy 1,631 0:01:10 3,511 eBaumsWorld.com 1,546 0:04:57 2,259 StumbleUpon 1,486 0:08:29 -- LiveVideo 1,087 0:02:25 3,836 Joost.com 1,053 0:14:35 543 Revver 901 0:01:07 3,564 Brightcove 826 0:01:17 31,507 Del.icio.us 756 0:03:14 46 Sling Media 635 -- 308 Friendster 621 0:05:06 -- Netvibes 501 1:05:17 -- Second Life 242 -- -- Source: Unique visits, time spent: Neilsen//NetRatings, December 2008; Video views: comScore Video Metrix, December 2008; Note: “–” indicates that data was unavailable or site has an insufficient sample size to be tracked properly; Yahoo! Video views represents views across Yahoo! sites. Videos to Know Within the YouTube Community Don’t just watch the video, watch through the video: read the comments, view the responses, and experience the story for yourself. Search “Free Doritos” Search “Evolution of Dance 2” Users create celebrated Super Bowl ad Most-viewed video on YouTube gets a sequel Search “YouTube Search “T-Mobile Street Fighter” Liverpool Street” Dynamic gaming through Guerilla marketing becomes YouTube Annotations feature immersive brand experience Online Video Is Mainstream • Americans stream 14.3B videos online each month (comScore Video Metrix, December 2008) • The average US viewer spends more than 5 hours watching video online each month (comScore Video Metrix, December 2008) • Duration of the average online video: 3.2 minutes (comScore Video Metrix, December 2008) • 4.1% of US Internet users have uploaded a video to a website in the last month (Mediamark Research & Intelligence, January 2009)

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