You Tube In The Know

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You Tube In The Know

  1. 1. In the Know February 2009 General US Info • Population 303.8M (CIA World Factbook, July 2008 estimate) • Population online: 72.5% (InternetWorldStats.com, pulled February 2009) • 92.8% of active US Internet users connect via broadband (“The Bandwidth Report,” WebsiteOptimization.com, February 2009) No Response • 79% of US Internet users view video online $0K – $24,999K $150K+ (comScore Video Metrix, December 2008) 2% 6% 10% $25K – $49,999K Key YouTube Dates 20% $100K – $149,999K 18% • Founded: February 2005 • Launched: December 2005 19% 25% • Acquired by Google: November 18, 2006 $75K – $99,999K $50K – $74,999K YouTube Videos Nearly half (47%) of YouTube’s users have annual incomes of $75K+ • Hundreds of millions of videos viewed daily • Hundred of thousands of videos uploaded daily • 15 hours of video uploaded every minute (YouTube Internal Data, February 2009) • Millions of High Definition (HD) playbacks daily No Response (YouTube Internal Data, February 2009) Post Graduate Grammar 1% Degree School • Channel subscriptions and user uploads 14% 13% to the site have doubled in the past year Some High School 8% (YouTube Internal Data, January 2009) Bachelor’s 21% Degree US Site Stats 15% HighSchool Graduate (Nielsen//NetRatings, December 2008) 8% 20% • #6 Largest Internet destination Associate Degree Some • #1 Entertainment site on the Internet College • 80.7M unique monthly visitors 42% of audience has some form of higher education degree; 13% hold • Average minutes per user each month: 54 post–doctorate degrees • Pageviews per month: 5.3B YouTube Users Users (M) % Users Age All 80.7 – <18 14.4 18% 18-34 16.0 20% 35-44 15.6 19% 45-54 18.3 23% 55+ 16.3 20% Gender Male 42.0 52% Female 38.7 48% International • Over 50% of YouTube’s traffic comes from outside the US (DART for Publishers, July 2008) • If YouTube were a country, it would be the #3 most-populated in the world (comScore, May 2008; CIA Factbook, July 2008 estimate) • YouTube has localized in: Australia Hong Kong Mexico Sweden Brazil Ireland Netherlands Taiwan Canada Italy New Zealand UK Czech Republic India Poland France Japan Russia Germany Korea Spain
  2. 2. Sites in the Space Site Unique Audience Time Per Person Video Views [000] [hh:mm:ss} [000] YouTube 80,704 0:54:37 5,854,875 Myspace.com 58,418 1:40:17 367,448 Facebook 55,217 2:07:58 24,422 Comcast Corp. 28,079 0:59:57 44,290 Flickr 17,606 0:07:37 998 MSN Video 10,427 0:02:50 51,260 Yahoo! Video 7,610 0:05:35 38,928 Metacafe 6,272 0:06:03 24,873 Digg.com 5,553 0:02:02 275 Yelp 5,339 0:03:19 -- hulu 5,173 0:15:32 240,585 TV.com 4,999 0:03:02 369 Break.com 4,804 0:04:54 60,121 Dailymotion 3,887 0:13:57 37,839 Veoh 3,637 0:08:42 24,514 Funny or Die 3,122 0:03:53 -- blip.tv 1,748 0:03:13 5,563 Heavy 1,631 0:01:10 3,511 eBaumsWorld.com 1,546 0:04:57 2,259 StumbleUpon 1,486 0:08:29 -- LiveVideo 1,087 0:02:25 3,836 Joost.com 1,053 0:14:35 543 Revver 901 0:01:07 3,564 Brightcove 826 0:01:17 31,507 Del.icio.us 756 0:03:14 46 Sling Media 635 -- 308 Friendster 621 0:05:06 -- Netvibes 501 1:05:17 -- Second Life 242 -- -- Source: Unique visits, time spent: Neilsen//NetRatings, December 2008; Video views: comScore Video Metrix, December 2008; Note: “–” indicates that data was unavailable or site has an insufficient sample size to be tracked properly; Yahoo! Video views represents views across Yahoo! sites. Videos to Know Within the YouTube Community Don’t just watch the video, watch through the video: read the comments, view the responses, and experience the story for yourself. Search “Free Doritos” Search “Evolution of Dance 2” Users create celebrated Super Bowl ad Most-viewed video on YouTube gets a sequel Search “YouTube Search “T-Mobile Street Fighter” Liverpool Street” Dynamic gaming through Guerilla marketing becomes YouTube Annotations feature immersive brand experience Online Video Is Mainstream • Americans stream 14.3B videos online each month (comScore Video Metrix, December 2008) • The average US viewer spends more than 5 hours watching video online each month (comScore Video Metrix, December 2008) • Duration of the average online video: 3.2 minutes (comScore Video Metrix, December 2008) • 4.1% of US Internet users have uploaded a video to a website in the last month (Mediamark Research & Intelligence, January 2009)

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