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  • 1. SEMICONDUCTOR GIANT ANNOUNCES NEW PARTNERSHIPS FOR THE MEDFIELD PLATFORM PAGE 4 SOUTH KOREAN VENDOR UNVEILS SECOND NOTE DEVICE PAGE 4 BIG FOUR US OPERATORS BACK GSMA INITIATIVE PAGE 5MWC12 Daily DAY3_DAY3 28/02/2012 20:20 Page 1 BROUGHT TO YOU BY: OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012 IN THIS ISSUE By Matt Ablott INTEL GETS DEEPER INSIDE MOBILE SAMSUNG HITS NEW NOTE WITH TABLET LAUNCH CARRIERS LAUNCH SPAM REPORTING SERVICE DAILY DAY THREE • WEDNESDAY 29TH FEBRUARY By Tim Ferguson Google: “There will be an Android in every pocket” Cont. on P4 f down prices: “A mobile experience for Android,’ which he described at least at the level of today will be as a “product that brings together oogle’s Eric Schmidt available to almost everybody, at a for the first time these two G yesterday called for the technology community to build-out connectivity to the fraction of the price. In 12 years, handsets are going to be 20 times faster, which means phones that technology worlds.” Using the browser on a Galaxy Nexus smartphone, he showed-off estimated 5 billion of the world’s population who had “never done a cost US$400 now will be available for US$20. If Google gets this right, new pre-caching techniques, horizontal and vertical tab Operators Google search” – while at the same there will be an Android in every scrolling, navigation synching with agree mobile time announcing plans to bring the pocket. At our current growth rate, desktop Chrome, and linking firm’s Chrome and Android units this is possible.” previews to aid navigation. content must closer together. In his third visit to Congress in But Schmidt warned that his vision was at risk from censorship “We got the UI right in Ice Cream Sandwich (ICS); and you can see the pay its way By Paul Rasmussen as many years, Google’s executive and over-regulation, noting that benefits when you marry the Chrome chairman warned that a new digital Google’s products are blocked “in on top of that UI,” added Schmidt. divide will emerge if the about 25” of the 125 countries opportunities and freedoms where it operates. “Today 40 “In 12 years, obile operator execs offered by the Internet were not extended to all. He claimed a new technological “middle class” is countries engage in online censorship in some form, up from just four a decade ago,” he said. handsets are going to be 20 times faster, which means phones M yesterday said the industry needs to change user perceptions and the emerging that will play “a decisive “Even in the US we have seen way mobile content is paid for role in changing society.” worrying legislative and regulatory that cost US$400 after giving too much away in This will be underpinned by a proposals in recent months.” now will be available the past. “universal smartphone revolution,” Google’s Hugo Barra had earlier Schmidt said, as Moore’s Law drives given a live demo of ‘Chrome App for US$20” Sub-$50 smartphone data will replace voice as the main revenue earner,” said the CEO. needed for emerging “We’ve seen smartphones drive up ARPUs by at least 10 per cent.” The VimpelCom CEO added that markets smartphone penetration in Russia had reached 10 percent, and that younger people were especially keen to access the Internet via a mobile device. he CEOs of Bharti Airtel, The market conditions are T VimpelCom and Telefónica Latin America have called for the industry to drive down the slightly different in Latin America, said the chairman and CEO of Telefónica’s Latin America cost of smartphones to trigger the business, Santiago Fernández greater use of mobile data. Valbuena. “Smartphone penetration Speaking during Tuesday’s is growing fast, and we expect keynote session, Sunil Mittal, mobile broadband to contribute chairman and MD of Bharti Airtel, around a third of all data traffic by said that the cost of smartphones He added that the penetration of 2013. But to continue with this must start to fall and come much smartphones was only around 5 growth we also need affordable closer to the price of feature phones percent in India today, and much smartphones.” 10th Anniversary Offer seen today in India. less in Africa. Mittal upped the stakes by calling 10% discount on all reports “The difficulty we have moving Jo Lunder, CEO of VimpelCom, for the GSMA to support a to the end of March 2012 forward to the next business model echoed this call, adding that ‘small campaign for a US$50 smartphone. Quote MWC10* is the lack of a cheap smartphone,” screen’ devices would dominate “I hope when I return to the Mobile *Normal terms apply said Mittal. “A US$50 device would how residents in emerging markets World Congress next year such a Tel: +44 1256 830001 dramatically alter the landscape.” would access the Internet. “Mobile device will exist.” MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 1
  • 2. MWC12 Daily DAY3_DAY3 23/02/2012 16:55 Page 2
  • 3. MWC12 Daily DAY3_DAY3 23/02/2012 16:56 Page 3 With Travel & Surf take all your friends on holiday! e Worry-frecross surfing a Europe. Enjoy worry-free internet across Europe for the price of a café con leche. Remember to enable your smartphone and buy your Travel & Surf pass so you can share all your best holiday moments straightaway. Send e-mails. Connect with Facebook. Send photos.
  • 4. NEWS @ShowDaily By Anne Morris Justin Springham Matt Ablott MANAGING EDITOR: Steve Costello DEPUTY EDITOR: Tim Ferguson Richard HandfordMWC12 Daily DAY3_DAY3 28/02/2012 19:33 Page 4 CONTENT EDITORS: By Ken Wieland Ian Channing Anne Morris Paul Rasmussen Tweet REPORTERS: Ian Volans Ken Wieland Rick Costello Intel Best Buy CEO: Mobile ALL ADVERTISING ENQUIRIES TO: payWave, Visa’s mobile payment technology. It means OEMs Samantha Burke PUBLISHER: (original equipment manufacturers) surcharge on tablets gets Russell Smith, IntuitiveDesign UK Ltd., delivering NFC-enabled PRODUCTION MANAGER: 13 North St, Tolleshunt D’Arcy, Maldon, smartphones can more easily widens digital divide Essex CM9 8TF, UK, support payWave. ART DIRECTION & PRODUCTION: email: deeper He Shiyou, executive vice Servicios Gráficas Giesa, Barcelona president and head of the terminal division at ZTE, said the Chinese supplier would launch onsumers are paying a high inside C PRINTED BY: its first Intel-powered smartphone price for tablets that connect during H2 2012. Vishal Shegal, co- to the mobile Internet, and founder and director at Lava one leading retailer in the US is mobile International, a small feature-phone manufacturer, would introduce an Intel Inside smartphone into the calling on the industry to resolve this issue or risk a widening of the digital divide. Indian market during the early part “Thirty years ago, the digital of Q2 2012. divide largely referred to the gap aul Otellini, chief executive “We’re taking our legacy of between people who had access P of Intel, the world’s largest semiconductor company, chose Mobile World Congress to computing and bringing the best of it into smartphones,” said Otellini. The Intel chief pointed to to a computer and those who did not,” said Brian Dunn, CEO of US retailer Best Buy. “Five years announce a string of new benchmark testing that showed ago, the smartphone redrew the partnerships for the Medfield Atom processors, in mobile devices, lines between digital haves and to work together to solve this platform, aimed at the mobile outperforming rivals in browsing have nots.” issue…or such devices will remain j Cont. from P1 device market. speed, graphics and energy Now, consumers are increasingly out of reach for many consumers.” In addition to Orange, which consumption. “We take battery life demanding a variety of lightweight, Second, Dunn called for mobile unveiled Europe’s first Intel- seriously,” stressed Otellini. highly portable devices ranging operators to better align device powered smartphone on Monday The partnership announcements from tablets through to hand-held plans with actual bandwidth usage, Whilst care has been taken to ensure that the data in using the Atom Z2460 chip, Otellini in Barcelona come only weeks after gaming devices, “but only a small and provide greater clarity on what this publication is accurate, the publisher cannot announced deals with Visa and ZTE Intel unveiled multi-year strategic percentage of those devices are plans include. Finally, he said there accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions in a press conference held Monday alliances with Motorola Mobility actually connected via mobile are too many locked devices, which resulting from negligence, accident or any other evening. Lava International, a and Lenovo, a Chinese PC maker. today”, said Dunn. has the effect of driving prices up cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or young handset company targeting The Lenovo K800 smartphone, Dunn suggested that this is and preventing consumer from transmitted in any form electronic, mechanical, the fast-growing Indian market, is using Medfield, is scheduled for because the customer proposition having the best plans and devices to photocopying or otherwise without the prior By Anne Morris permission of the publisher. also to use Intel Atom processors launch by China Unicom during Q2 has not yet been properly suit their needs. for its first move into smartphones. 2012. developed. Dunn added that Cisco CEO John The pulling power of Otellini was As demand flattens in Intel’s “First, there is usually a Chambers recently predicted there A GSM Media Publication on display as top executives from traditional PC market, the US chip significant up-charge for a device would be 10 billion connected All content © GSM Media LLC 2007-2012. the US chip giant’s latest partners giant is desperate to gain market that connects to the mobile devices by 2016. All rights reserved. joined the Intel chief on stage. John share in the fast-growing Internet,” he said. “Tablets are a Fellow keynote speaker Michael Partridge, President of Visa, spoke smartphone business. And good example. In the US we Roth, CEO of advertising group of a “multi-year strategic alliance” according to Otellini, the company typically see an additional US$130 IPG, cited GSMA figures that said with Intel. The first phase of that is making large strides in that charge for that device versus one there were already 9 billion alliance includes the certification of direction. “Our rate of that only connects via Wi-Fi.” connected devices in 2011, with 24 In an effort to minimise the environmental impact of The GSMA’s Government our events, the GSMA created the MWC Green Intel’s Smartphone Reference improvement in smartphone silicon That is a price hurdle that is billion expected to be connected by Leadership Award (part of the Initiatives programme to promote reduced material Device (powered by the Atom technology is double Moore’s Law,” simply too high for many people, he 2020, creating a US$4.5 trillion usage and waste at Mobile World Congress. Global Mobile Awards 2012) was This item is printed on recycled paper. processor Z2460) for use with he said. commented. “I believe we all have market. this week awarded to the Government of the Republic of Colombia. Here, Diego Vega Molano Samsung aims to (left), Colombian minister of said. He added that tariff plans will information and communications “We have to come to terms with change to more accurately reflect become top three technology, receives the award the reality that we may have spoiled resources used by addressing from Tom Phillips, chief consumers by giving things away speeds and volumes. government and regulatory LTE network vendor too fast. And that’s not an easy thing But over-the-top (OTT) players affairs officer at the GSMA. to come back from,” said Telefonica also need to play a role, according to Latin America chairman and CEO Mittal. “If we have to build the Santiago Fernández Valbuena in highways, there has got to be a tax Korean company now has eight Tuesday’s keynote. on highways. You cannot have commercial LTE contracts – all Bharti Airtel chairman and MD automobiles running on these amsung has set out its long- outside of Europe to date - and has Sunil Mittal noted that this practice has led to operators being viewed as the “bad gatekeepers” when highways which are paying nothing,” he said. One approach could be to impose S term goal for LTE, saying its target is to be one of the top three global infrastructure vendors deployed “tens of thousands of base stations”. He said the vendor has a “double-digit” market share services don’t meet expectations. interconnect charges on OTT to in this market in 2013. By 2015 the now, and aims to increase that “The fact is that nobody really allow operators to make pricing Korean vendor is targeting a top further this year. sees it from the other way – that more reasonable and fund spectrum three spot within the entire mobile He is also confident that YouTube is consuming massive and network investment. “We need infrastructure sector, now that it Samsung will be able to achieve its amounts of bandwidth on the to open up a debate for the right has finally added GSM to its target through organic growth: “We network. And somebody has got to model,” Mittal added. product mix. already have the entire product line pay for that. If Google, Facebook It will have its work cut out: the and can achieve it on our own,” he and others are not going to pay for LTE market is already dominated said. He added that the vendor sees it, it will be transferred entirely onto “We have to come by Ericsson, Alcatel-Lucent and considerable benefits from the fact customers,” Mittal said. to terms with the Nokia-Siemens; according to that it is now one of the few VimpelCom CEO Jo Lunder said reality that we may Infonetics Research, Alcatel-Lucent vendors to have both a device and consumers need to be re-educated have spoiled was edging slightly ahead of networks division. about the cost of services. “Now the Ericsson in the LTE equipment Samsung said it had sold 1.7 challenge is really to make them consumers by segment in Q2 2011. million LTE devices in Q4 2011 understand that if you want higher giving things IP Hong, VP of marketing at and had 41 percent of the market, quality [or] higher speed, you pay away too fast.” Samsung, said during a roundtable making it the market leader in more but you’re going to get it,” he at Mobile World Congress that the this field. PAGE 4 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 5. NEWS By Anne MorrisMWC12 Daily DAY3_DAY3 28/02/2012 18:29 Page 5 Samsung hits new ‘Note’ with tablet launch By Ken Wieland images on the screen. company expects to sell more than According to Juha Park, senior double the number of smart outh Korean equipment vice president in the Samsung devices this year compared to last S manufacturer Samsung unveiled the second device in its Note line-up at Congress this global product management group, Note “is a product category that links the phone and the tablet”. year, when it sold 97 million smartphones and between 6 million and 7 million tablets. week, and also made it clear that it “We created a new Park said sales of the first Galaxy views the “Note” range as a new category…that is based on usage Note have so far reached 2 million category that is not dependent on and not the form factor,” Park told globally, and the target is to reach By Matt Ablott the form factor. Mobile World Daily. “I believe other sales of 10 million this year. The Android 4.0-based Galaxy vendors will follow our lead.” Also at MWC, Samsung unveiled Note 10.1 is a tablet-sized follow-up Indeed, Samsung is keen to the Galaxy Beam, a projector to the 5.3-inch device that was increasingly show itself as a leader smartphone that allows users to launched last year and also comes in the mobile networks and devices display and share photos, videos with the S-pen technology that market, and not just a follower of and other content stored in the allows the user to draw pictures and others. Park added that the device onto any flat surfaces. North The service works by enabling end users to report spam or UK Broadband launches world’s American potentially harmful messages back first 3.5GHz TD-LTE network to the operator via a short code carriers ‘7726’, which corresponds to the word ‘SPAM’ on most phones. For says Nicholas James, Broadband’s CEO (pictured). UK launch spam Android smartphones users, the K Broadband, wholly- James expects dongle-sized ‘Mi- reporting service is available as an app. The move by the North American operators to adopt the service is U owned by Hong Kong’s PCCW, switches on its TD- LTE network in London today. In Fi’ devices to be available from 1 September. Using LTE for backhaul, and connecting customers’ existing tool seen as a pre-emptive strike by the carriers against the problem, as the doing so, the operator becomes the first in the UK to launch LTE devices with Wi-Fi, the UK Broadband chief expects Mi-Fi region already has one of the services. It also claims a world first. devices to stoke network demand. lowest incidences of mobile spam No other operator has launched a The company then intends to roll in the world. commercial TD-LTE network in the out more base stations across he ‘big four’ US operators, “By having major mobile 3.5GHz band. London and other UK cities. channels capable of delivering LTE T By Paul Rasmussen and Tim Ferguson Verizon Wireless, AT&T, operators in North America actively The network is, however, a small “We are talking to one mobile Advanced speeds. Initial downlink Sprint and T-Mobile – plus participating in the service, one. Comprising 12 base stations from network operator in the UK which is speeds over the UK Broadband Canada’s Bell Mobility – have rolled spammers and fraudsters will find Huawei, UK Broadband reach is interested in dropping high capacity network, estimates James, will out the GSMA’s Spam Reporting this region an even more difficult limited to one London borough in targeted areas,” adds James. average out at 40Mbps. Service (SRS), allowing them to target for their malicious activity,” (Southwark). Services are also The Mi-Fi suppliers are not yet When 800MHz and 2.6GHz share intelligence and protect said GSMA CMO Michael O’Hara. currently restricted to fixed broadband named, but the devices will be multi- spectrum is auctioned in the UK, subscribers against spam and "Mobile security threats such as replacement, where Home Hub units, mode, supporting TD-LTE, LTE- expected next year, James does not fraudulent messaging. spam, virus and phishing are also supplied by Huawei, provide Wi- FDD and 3G. By mid-2013, James expect that the UK Broadband The SRS, which is powered by becoming more critical as businesses Fi access and LTE backhaul. anticipates that 3.5GHz LTE-enabled business model will be squeezed. By Ian Volans technology from Cloudmark, claims and consumers increasingly access “We operate a wholesale smartphones will become available. “Ofcom [the UK telecoms regulator] to provide participating operators sensitive information via business model, and we already UK Broadband has 124MHz of believes MNO capacity will all be with live, online reports that flag smartphones," added AT&T’s chief have one home broadband service 3.5GHz spectrum, enabling the used by 2016, so we will still have a attacks in progress. security officer, Ed Amoroso. provider signed up as a customer,” deployment of 6x20MHz wide capacity advantage,” he says. Keynotes: Regulators could YouTube 600 million video streams a day to mobile devices. delivers Speaking in a session on the learn from African approach 600 million competitive landscape for mobile cloud on Monday afternoon, Varela told delegates that smartphones aren’t the only catalyst for growth. the CEO. “African governments and regulators have been delightful.” help, starting with enabling efficient spectrum allocation and allowing mobile “To provide a great YouTube experience we thought you had to overnments across Africa VimpelCom CEO Jo Lunder also for productivity gains through video be at the smartphone level,” Varela G have been more realistic when it comes to spectrum pricing, compared to what has emphasised the importance of regulatory support for operators in developing markets. “We need a infrastructure rationalisation and sharing schemes. Regulators should also create streams told delegates. “We’re now seeing feature phones that have fantastic HTML5 browsers. HTML5 is happened in India, said Sunil Mittal, healthy mindset from the regulatory conditions to stimulate the use of proving to be an incredible driver of chairman and MD of Bharti Airtel. “Indian operators spent US$25 bodies,” he said. “If you look at history, regulation mobile broadband and to allow for meaningful returns on infrastructure a day mobile views.” Feature phones have been billion acquiring spectrum licences to a large extent has been good. I investment by reviewing taxation particularly important in Brazil – we paid too much for too little, think now we’re moving into a new that operators are subject to. “This where smartphones are heavily and considerably more than was stage of development,” he added, is a combined effort and I hope the rancisco Varela, director, taxed. The roll-out of 3G is paid by European operators,” said Mittal. “African states, meanwhile, have imposed much lower pricing saying that investment needs to be more incentivised. Lunder outlined the areas in regulatory authorities understand this,” Lunder added. “If they can facilitate a business environment F global platform partnerships, at revealed to Congress & games YouTube, that the stimulating rapid growth in India. “Two markets we are most excited about are India and for the necessary spectrum,” said which he feels regulators could like that, money will come in.” online video service is delivering Brazil,” said Varela. MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 5
  • 6. NEWS @ShowDaily NEC and Private Planet have announced a global collaboration agreement which adds Private Planet’s cloud computing platform to NEC’s set of cloud solutions. By Anne Morris The result is a turnkey personal cloud solution for mobile and telecom operators that can be deployed within just 14 weeks. Adding Private Planet to NEC’s cloudMWC12 Daily DAY3_DAY3 28/02/2012 19:18 Page 6 solution gives users the ability to view, store, edit and THE WINNERS OF THE 2012 GLOBAL MOBILE AWARDS communicate their personal (WITH INQ AS PLATINUM SPONSOR) ARE: data across all their Tweet connected devices through a modern personal cloud- focused user interface. It supports iPhone, iPad, Deutsche Android smartphones and NEWS IN BRIEF... GSMA ANNOUNCES WINNERS tablets, BlackBerry, Windows Telekom CEO: OF THE 17TH ANNUAL PC, Mac and Linux. NEC and Private Planet to Cloud a game GLOBAL MOBILE AWARDS collaborate changer for Best Mobile App for Consumers Best Mobile Innovation for Automotive, Winner: Rovio Entertainment Ltd. - Transport or Utilities Angry Birds Rio Winner: Ford Motor Company Ltd. - Connection Manager from MNOs Ford SYNC with Emergency Assistance Emotum makes mobile and Best Mobile App for Enterprise wireless connection Winner: Citrix Systems - Citrix Receiver Best Mobile Money Innovation Winner: Etisalat, MasterCard and management easier for Judges Choice - Best Overall Mobile App Oberthur Technologies - Etisalat service providers, giving a obile operators have been M Winner: WhatsApp Inc. - WhatsApp Commerce completely customisable criticised by some for their solution to complement all Most Innovative Mobile App Best Mobile Innovation for Publishing slow response to the cloud The GSMA yesterday announced the winners of the 17th Annual Global Winner: SwiftKey Winner: Financial Times and Assanka - deployment strategies. The but, for the CEO of Deutsche need to be intelligent in order to Mobile awards, held at the GSMA Mobile World Congress in Barcelona. The The Financial Times Web App Connection Manager is Telekom, the cloud represents a provide a quality of experience that winners were honoured in an afternoon ceremony hosted by comedian and Best Mobile Advertising & Marketing songwriter Tim Minchin. feature rich, yet simple to Campaign Best Smartphone new opportunity for MNOs to make is suited to the service. However, he Winner: Brandtone - Carling Black Winner: Samsung - use for both users and the most of their assets and change was careful to add that this did not Label "Be the Coach" Samsung Galaxy S II Minchin entertained nominees and attendees with a surprise performance of operators and has been their place in the value chain. mean that networks should be a song specially composed for the awards presentation, with ingenious lyrics specifically designed to Innovation in Mobile Advertising Best Feature Phone or Entry In his Tuesday keynote at Mobile discriminatory. based around mobile communications. Cherie Blair, champion of the GSMA’s Winner: Poken, the Leading CMS for NFC Level Phone provide a consistent user World Congress, Rene Obermann “The pipe cannot be just dumb in mWomen programme, joined Tim on stage to co-present four awards within the Winner: Nokia - Nokia C3-00 By Steve Costello experience across Windows strongly refuted any suggestion that times of capacity constraints,” he ‘Social and Economic Development’ category. Mobile Marketing & Advertising and Mac operating systems. Agency of the Year Device Manufacturer of the Year operators would continue to provide said. “The smart pipe is the Winner: [am.o.bee] Winner: Samsung It is device, connection and the “dumb pipe” in a cloud world, future...with different levels of network agnostic, working saying that the more complex service connectivity,” and the Best Enterprise Mobile Service Best Mobile Tablet seamlessly on 2G, 3G, 4G, demands from different cloud ability to manage traffic. Winner: Fiberlink - MaaS360 Winner: Apple - Apple iPad 2 Wi-Fi and Ethernet services ranging from M2M to the Obermann was clearly treading Best Consumer Mobile Service Best Embedded Mobile Device networks. “Internet of Things” will lead to a delicately around the issue of Winner: Google - Google Maps for Android (Non-Handsets) new way of evaluating connectivity. “discriminatory” networks, but Winner: AT&T - Garmin GTU 10 Best Network Product or Solution for “You cannot do that with a dumb fellow keynoter Ben Verwaayen, Serving Customers Best Mobile Broadband Technology Simplifying New from Mesaplexx is the pipe,” said Obermann. “Connectivity CEO of Alcatel-Lucent, was a little Winner: Turkcell - Turkcell TiklaKonus Winner: KT - KTs Premium WiFi mobile xCube which utilises radical matters,” and is the critical element more blunt: “I am stunned by the Solution broadband radio filter technology to Best Product, Initiative or Service for in the whole cloud equation. fact that we have to say non- Underserved Segments Best Infrastructure Technology significantly improve the Obermann said mobile can discriminatory in this industry; it’s Winner: Safaricom - Grundfos Winner: Alcatel-Lucent - lightRadio performance of active therefore no longer be just “best ridiculous,” he said. “This market Network antenna systems and enable effort”; adding “bigger pipes” is also will have to develop a form of mWomen Best Mobile Product or increases of up to 65 percent Service for Women in Emerging Markets Best Technology Breakthrough not the solution to the rising tide of choice for the consumer on quality. Winner: Etisalat, Qualcomm, D-Tree Winner: Vodafone Group PLC - Quad in LTE network capacity. The data. He said the new connectivity Without it, this market can simply International and Great Connection Inc. Rate Technology: an evolved path xCube is a cool running, low requirements mean that networks not do all the things we need it to.” - Etisalat Mobile Baby doubling the efficiency of mobile voice loss, high isolation filter that Best Use of Mobile in Emergency or Best Cloud Based Technology improves sensitivity and Alca-Lu and Cisco chiefs talk Humanitarian Situations Winner: Appcelerator - Titanium handles much more power. Winner: UBL Omni - transparent and Integrated Development Platform These benefits, combined efficient Cash Disbursement service cloud opportunities – and threats after the 2009 IDPs Crisis and the 2010 Best Technology Product or Solution with its compact size, enables Flood Crisis for Safeguarding and Empowering AAS vendors to deliver 50 Customers percent more power output The Green Mobile Award Winner: Cloudmark - Cloudmark Winner: Flexenclosure - E-site Mobile Messaging Security Suite for the same input, delivering he chief executives of T significant increases in range Alcatel-Lucent and Cisco Best Mobile Health Innovation GSMA Chairmans Award and capacity. With more Joint winners: KDDI, NTT DOCOMO, took to the stage yesterday Winner: Etisalat, Qualcomm, D-Tree power output and less heat International and Great Connection Inc. INC. and SOFTBANK MOBILE to discuss the challenges to service - Etisalat Mobile Baby being generated, multi-band providers of moving to the cloud, Government Leadership Award and multi-technology while noting that on the flip-side, Best Mobile Innovation for Winner: Government of the Republic of solutions can come within Education or Learning Colombia this also creates opportunities for Winner: OnPoint Digital - reach. those able to adapt. CellCast Solution Alcatel-Lucent’s Ben Verwaayen LTE capacity gains said that the biggest change the industry has seen in recent years has been the recognition of individual customers with distinct needs, rather was a telco,” Verwaayen continued. than using a one-size-fits-all approach. John Chambers of Cisco also “If you look to the technology noted the cloud opportunity, with pipeline, it’s truly amazing what is the caveat that there will be losers coming up. The numbers will dwarf as well as winners. everything you’ve ever seen. But “Cloud and mobility change the the relevance of that is not in the industry. It will introduce a decade big number, the relevance of that is long run in terms of innovation and we enable people to make choices, job creation. However, it will be one choices focused on number one,” that will leave anyone behind who he said. doesn’t move rapidly and reinvent But the evolution of the market themselves,” he said. has also opened new options for “The opportunities will proliferate operators. “You can choose as an rapidly, but it will also leave behind operator whether you go for access those companies who fail to move. and transport, or you can be a Average is over,” he continued. service provider. You can choose Chambers also noted that there will whether your differentiation is in need to be a change for the way that A panel of judges searching for the most promising ‘Best New Mobile price or in capability. You can vendors operate. “The ability to move Handset, Device or Tablet at Mobile World Congress 2012’ will select a shortlist choose whether the public will see fast here, I think, is very key. You’ll see of nominees, and a winner that will be announced on the morning of Thursday you as an innovator, or low-cost.” it in a combination of doing it 1st March, 2012 at Mobile World Congress. Both the shortlisted nominees and “Those choices were never there internally, internal start-ups, strategic the winner will be announced via Mobile World Live TV and on the Global before, because a telco, was a telco, partnering, and acquisitions.” Mobile Awards website. PAGE 6 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 7. MWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 7
  • 8. MWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 8 Making a Difference We know that making a small difference in someone’s life, can change their life forever. Imagine being unable to call your loved ones to let them know you’re alright? During the revolution in Tunisia, Tunisiana, a Qtel Group Company, gave every prepaid customer one dinar credit a day for five days so people could still be in touch with their family and friends. Qtel - Qatar | Nawras - Oman | Navlink - UAE | Wataniya - Kuwait | Nedjma - Algeria | Tunisiana - Tunisia | Wantaniya - Maldives Wataniya - Palestine | Bravo - Saudia Arabia | Asiacell - Iraq | Starhub - Singapore | Lao Telecom - Laos | Mfone - Cambodia Indosat - Indonesia | wi-tribe - Jordan | wi-tribe - Pakistan | wi-tribe - Philippines 4:29 PM
  • 9. QTEL GROUP | NETWORK SHARING Dr. Nasser Marafih, Chief Executive Officer, Qtel GroupMWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 9 Beyond Passive Sharing: A New Era of Network Collaboration Network sharing is arguably the single most significant long-term cost initiative an operator can undertake. owever, it also poses a significant H question for all operators. If we are not in the business of building and running our own network, where is it that we deliver value for our customers? If we do not compete on our network’s quality, where can we compete most effectively? In truth, while the arguments for reducing CAPEX and OPEX spending through sharing are clear, many companies have needed a “burning platform” to be pushed into agreements that see two operators share their network resources. Many of the agreements we have seen in Europe have been driven by the sense that – with revenues stagnating – network-sharing is the clearest opportunity to increase profits, reduce total cost of ownership and create shareholder value. The degree and methods of sharing have varied, depending on the regulatory and competitive landscapes, but the commercial necessity is a constant across these territories. The legal complexities are also a factor. However, beyond these financial benefits, realities of this industry. As operators, we are For emerging markets, particularly those Successful network-sharing requires a solid there is the wider issue of working together to all facing new entrants and increasing continuing to enjoy sustained growth, the contractual foundation, clarity over roles anticipate and manage new customer demands competition, as well as new innovations that push toward network-sharing has been less and responsibilities and a clear means of and competitive threats. Shared networks threaten revenue. urgent, and slower progress has been made. conflict resolution. mean shared investment risk, particularly in Five years ago, few operators anticipated In the Middle East and North Africa, for Most importantly though, the move developing areas such as LTE and 4G the transformative impact of smartphones example, there have been discussions, but toward network-sharing requires a mindset Broadband networks. We have learned that it is and data devices on our industry. Moving limited action on the ground. Southeast Asia shift from executive management. There more effective to begin sharing networks at the toward a more collaborative business model has seen more activity with a few agreements needs to be a common view, from both start of a roll-out than it is to try to bring legacy will provide greater focus, and enable us to signed. parties, of the business case that underlines networks together – the new wave of manage these competitive threats. It provides Of course, the comparatively slow progress the move to network sharing. This requires investment required for 4G provides us with the us with a shared platform to negotiate with is a reflection of the challenges and time, dedication and hands-on problem opportunity to do just that. non-traditional players, who increasingly complexities of network-sharing. Technical solving, with senior management fully In this way, we can position network- prefer to negotiate on a country-by-country and engineering issues are clearly present but engaged in the process. sharing as a driver of a better customer basis, rather than directly with operators. are not usually the most significant hurdles In ‘green field’ situations the reduction in experience. The prime objectives of network- Our industry is built upon cooperation as which need to be overcome. roll-out CAPEX generates immediate cash-flow sharing must not only be to realise savings much as it is competition. Roaming, The role of the regulatory authority, for benefits with the savings from lower network but also to offer the highest level of network numbering and shared operating standards example, is critical. While regulators have OPEX providing an even greater long-term quality to customers. Collaborating enables are all examples of areas where operators allowed spectrum sharing in Europe, many benefit. However, it is often difficult to address us to introduce better networks more quickly worked together to create operational authorities in emerging markets have taken a the new build opportunity in isolation and there and enables us to reach a wider base of excellence. narrow view of competition and have not is likely to be a short-term rise in CAPEX to re- customers more effectively. We are open for partnerships and believe assisted operators with the regulatory work, at least some of the time, the legacy Network-sharing ultimately provides us they will play a major role in determining the enablers for network sharing. network of the sharing partners. with a mechanism to adapt to the new next wave of success in our industry. MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 9
  • 10. NEWS @ShowDaily Following an extensive evaluation process, WIT Software has been selected by the GSMA to provide RCS-e (Rich Communication Suite - enhanced) applications for By Anne Morris iOS and Android handsets. WIT Software will provide a downloadable RCS-e client for existing iPhone and @jmcomms Android users, through Apple App Store and Android Market, under a GSMAMWC12 Daily DAY3_DAY3 28/02/2012 19:33 Page 10 @FouPasCon service agreement available to all prospective service providers. @Markanthonysilv Tweet Smart VoIP from Kineto Wireless is the first VoIP ITU says auctions not application specifically adverse impact on economic NEWS IN BRIEF... YOUR TWEETS... r @PaulGainham developed to enable mobile performance. operators to leverage their the right approach for Indeed, figures from the Mobile GSMA selects WIT existing network Observatory report issued by the Software infrastructure to offer a GSM Association at the end of spectrum competitive over-the-top 2011 highlight a strong relation @mkhoury (OTT) voice service. The between mobile broadband and application supports a range GDP growth. If anyone says that nothing of standard mobile telephony and the recent World Dr Touré said the ITU regularly can move faster than light, capabilities and is designed Radiocommunication Conference advises governments to reduce theyve not seen tech journos covering an event to run on major mobile TU Secretary-General Hamadoun (WRC-12) concluded with an taxes on mobile equipment in I like #MWC12 @Amy_El operating systems, including Touré said the traditional agreement to look at opening the order to create a more positive iOS, Android and Windows approach of using auctions to 700MHz band to mobile broadband environment for growth and job packing light luggage and Phone. The application can be allocate spectrum resources to services. creation. He cited one country good shoes to attend By Ken Wieland branded by mobile operators mobile operators is far from ideal, and “You cannot control the level of that charged a tax of US$9 for a #mwc12 and downloaded to he has called on governments to find costs with auctions,” said Dr Touré SIM-card activation but only had @irinapolla subscribers through standard alternative solutions. during a roundtable session at mobile ARPU of around US$3. “I Today is the day! Boom!!! application stores. The Auctions are a popular way for Mobile World Congress on Monday. told them to reduce the tax by #MWC12 application works over any countries to sell spectrum to the “Ultimately, it’s the consumers that two thirds.” network, ties to main voice @Keith_Combs highest bidder and add to state will pay. We advise countries that Dr Touré was also critical of the #MWC12: I can pay my bills, service and leverages the coffers at the same time, but they an auction is not the best solution.” mobile industry for the high charges open my car, manage my existing core network. can have the simultaneous effect of Dr Touré made a general call for it imposes on consumers through house, manage my social OTT VoIP life and talk to my kids: But @sytaylor imposing a massive cost burden on governments to lessen the cost roaming, although he stressed that only if the battery is application the mobile industry. Countries burden on mobile operators by it is not the ITU’s role to impose charged around the globe have been, or are reducing licence fees and taxation, regulation on such issues and called in the process of, allocating saying such high costs stifle on the industry to find its own Wish I was at #MWC12 so spectrum for new LTE networks, industry growth and have an solution to roaming. many fabulous photos, tech, @suegrantlondon Huawei Debuts World’s First booths and gadgets! CANDY 10-inch Quad-Core Tablet STORE!!!! Mobile a deals company helping merchants to acquire customers. “We can also help Someone is literally having a nap on the floor in a quiet corner of Hall 4. Think hes big deal for merchants with inventory yield got the right idea #mwc12 @GlitterUnicorn management,” he said. “Mobile is #aximwc central to that.” Groupon Groupon has a so-called ‘triforce’ strategy. It comprises the daily deal Wish I had enough energy to go and see what offers (for customer acquisition), but everyone else is doing at also Groupon Now and Groupon #MWC12 roupon, the US-based online Rewards, both of which are geared G daily-deals company, is seeing strong mobile growth. In figures released at Mobile World towards mobile use. Groupon Now is for customers seeking deals that are available nearby, to which merchants Did you know its already happy hour in Barcelona? #mwc12 Congress, the company reported that a can make offers at times when Mobile is a 1.9 trillion dollar Huawei has introduced “the By Matt Ablott quarter of Groupon purchases in North business is slow (and so achieve better industry #mwc12 world’s first 10-inch quad-core America are done so on a mobile inventory yield). “Our goal is to tablet”. The HUAWEI MediaPad 10 device. The number of Groupon fundamentally change the way people Gr8 womens networking FHD includes a Huawei 1.5GHz mobile app users also grew threefold discover and transact with local lunch at #MWC12, we didnt quad-core processor, Google during 2011, reaching 9 million. More businesses,” said Shim. Groupon realise so many women Android 4.0 operating system and than 12,000 merchants in North Rewards, the third part of triforce, were here! a 10-inch IPS high-definition America now use the Groupon enables merchants to reward loyal display screen. The HUAWEI merchant mobile app to redeem customers with redeemable vouchers MediaPad 10 FHD is the fourth vouchers and track purchases on either using the Groupon merchant app. Had a fabulous successful day at #MWC12. Tired but generation tablet from Huawei Apple or Android smartphones. In separate news, Groupon discoverable through Nokia’s mobile happy. Burning feet and following the S7, S7 Slim and “Mobile is a critical part of our announced this week it will be working applications on the Windows aching legs almost time to MediaPad (Android Honeycomb). strategy,” said Michael Shim, VP of more closely with Nokia’s location and platform,” said Shim. “We are also go home HUAWEI MediaPad 10 FHD will be Mobile Partnerships and Marketing at commerce unit, which includes making it easier to make search inputs available globally in Q2 2012. Groupon. Shim added that Groupon Navteq, the digital maps provider. “We across all of Nokia’s platforms, should be seen as more than a daily- are making Groupon more including Symbian.” Sony plans aggressive smartphone push “Only Sony can bring together electronics, networked services, ony has pledged an connected devices and content, and S “unprecedented” marketing push behind its new flagship smartphones this year as the former the Xperia smartphone is a cornerstone to enjoy entertainment in this connected world,” said Bert Sony Ericsson business transforms Nordberg, CEO of Sony Mobile into Sony Mobile Communications. Communications. At a launch event on Sunday Sony Corp’s incoming CEO Sony completed its EUR1.05 are the Xperia P and the Xperia U, night to show off two new phones Kazuo Hirai – due to take over from billion buyout of Ericsson’s 50 which, along with the previously in its flagship Xperia NXT range, Howard Stringer on 1 April - was percent stake in Sony Ericsson last announced Xperia U, form part of Sony said its new messaging would also at the event to underline this week. the Xperia NXT range geared focus on connecting its phones with strategy. “[Sony Ericsson] is now The two new Android-based towards “connected entertainment other Sony phones, tablets and TVs. 100 percent Sony,” he told reporters. smartphones unveiled Sunday night experiences”. PAGE 10 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 11. NEWS Simon Brown, CEO, ip.access By Tim FergusonMWC12 Daily DAY3_DAY3 28/02/2012 18:29 Page 11 Wednesday, 13:45, Hall 5 Room 6 What impact has the global economic situation had on network investment? Given the continued increase in demand for mobile data, and the up-front expenditure needed to launch LTE services, under normal circumstances VimpelCom: 2012 would have been a bumper year for mobile network investments. But Q&A r after double digit growth in 2011, analysts are now forecasting flat spending on wireless infrastructure this year. The global economic situation means Market that network operators cannot just throw money at the problem - they need to find smarter ways to handle the data crunch. Networks: forecasts key What approaches are operators taking to cut network infrastructure costs and boost profit? Infrastructure Operators must find more cost-effective ways to serve demand on their to BRIC success existing networks, rather than just rolling out more macro cell sites. Options Costs in being actively pursued include using Wi-Fi to offload data traffic, employing centralised self-organising network (SON) coordination to eke out more the Age performance by optimising radio network parameters, and deploying small cells (femtocells and picocells) for public access, as well as enterprise and electricity and are powered by of Austerity home use. petrol generators. perators in the BRIC Operators therefore need a lean O How can operators and infrastructure providers balance the need for countries (Brazil, Russia, business in terms of cost structure, networks to carry more data while making them cheaper to run? India and China) and other which requires some creative Small cells provide one answer to this challenge. They add capacity to the developing markets must have thinking in terms of how they work network much faster and at much lower cost than the equivalent macro cell, accurate forecasting if they are to with partners, according to Gerchuk. and can be targeted to the exact locations (mainly indoors) where the mobile effectively tackle the issues present They also need to innovate around data traffic is being generated. Small cells offload traffic from the radio in these markets. energy provision and security when network and route it via low-cost IP backhaul. Furthermore, moving the VimpelCom CCO Mikhail building out networks. Radio Network Controller functionality to the edge of the network (inside the Gerchuk (pictured) – who is due to Gerchuk said it isn’t difficult to small cell Access Point itself) removes one of todays biggest bottlenecks – speak in the “Regional Focus: balance the costs of rolling out By Anne Morris RNC overload caused by signalling traffic from 3G smartphone apps. BRICS & The Challenges of networks in price-sensitive markets Innovation” session at Congress if network rollouts are planned to What role do you envisage for picocells and femtocells in terms of cutting on Wednesday – told Mobile keep pace with the development of network costs and congestion and boosting ARPU? World Daily that the biggest the market. This means accurate The benefits for improving user experience and offloading traffic from the challenge of operating in BRIC forecasting is critical. Government can play a role in congested macro network are already clear, and operators are becoming markets is making services “We don’t want to over invest in making markets easier to forecast interested in extending public access small cells to much denser deployments. affordable for consumers who case we don’t get the level of demand by providing a clear regulatory Even with some manual steps in the provisioning process, picocells and have less to spend than those in to justify our expenditure and we regime and predictable decisions. metrocells are already being used very effectively to improve network developed markets. don’t want to under invest because “If the regulatory framework is not performance, especially in hard-to-reach indoor environments. The second big challenge is the we might lose the momentum of very clear or if it’s unpredictable, Small cells can also offer ways to increase ARPU by providing real-time under developed infrastructure rapid market growth and operators will be more cautious access to precise presence information for mobile subscribers. Research by found in developing markets. For consequently market share, which is about investing and therefore Parks Associates found that 36 percent of consumers who found femtocells example, some of VimpelCom’s difficult and expensive to regain building better networks and better appealing were willing to pay US$4.99 per month for femto services such as base stations are in areas with no later,” Gerchuk said. infrastructure,” Gerchuk said. a Virtual Home Number, which rings every cell phone in the home, or Family Alerts, which warn when a subscriber such as a child or elderly relative has left or returned home. Alternatively, an application could send advertising Small cells to exceed messages when the mobile subscriber enters the coverage area of the small cell in a shopping centre. macro cells in 2012: Forum and report’s names underlines the value-added services, such as recognition that small cells also presence services. he number of small cells cover a range of other cells such as Indeed, at Congress the Forum T deployed in the market is set to rise from 3.2 million in 2012 to 62.4 million by 2016, by pico, micro and metro. Saunders said there are now 40 commercial deployments of also unveiled the Mobile Developer Community that aims to provide a suite of tools and resources, which time small cells will make up femtocells globally, with 53 public developed with Aepona, to help almost 90 percent of all base commitments to the technology. developers create mobile stations, according to latest “The shape and topology of applications based on small cell research. Indeed, in 2012 there will mobile networks has changed,” said technology. already be more small cells than Saunders at Congress on Tuesday. “The fact that both small cells macro cells on the market, said “Some 60 percent of operators see deployments and mobile app Simon Saunders, chairman of the small cells as more important than uptake are rocketing presents a Small Cell Forum. traditional macro cells.” major opportunity,” said Andy The Small Cell Market Status And there is more to come, as Germano, Small Cell Forum vice report by Informa Telecoms & momentum grows behind efforts to chairman. “Intelligent cells that can Media, which replaces the former marry small cell and Wi-Fi wake up apps when a user is in a Femtocell Market Status reports, technology in one device, drive precise geographical place could be highlights that femtocells will still small cells in the enterprise to a boon to thousands of existing dominate small cell deployments, improve in-building coverage and apps and drive the development of but the change in both the Forum’s create a platform for the creation of thousands of new apps.” MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 11
  • 12. MONEY NEWS Thierry Millet, By Ken Wieland Vice President Mobile Payments and Contactless Services, Orange DeviceFidelity’s In2Pay iCaisse4 is the first NFC-based mobile payment solution for the iPhone 4S and iPhone 4 that has been certified by MasterCard. This approval means that the In2PayMWC12 Daily DAY3_DAY3 28/02/2012 18:30 Page 12 Time: 3.45, Hall 5, Auditorium 1. iCaisse4 with In2Pay v2.8 microSD supplied with Which NFC-based services will prove popular alongside mobile payments? MasterCard PayPass M/Chip 4 The early focus of mobile NFC development has been in developing daily applet combination can be services. We have seen more recently that the ecosystem acceptance of NFC provisioned by banks or is becoming much wider: NFC is now a topic for marketeers and not just wireless operators worldwide to innovation teams. As a result, it is increasingly part of a global user’s daily be used in connection with the experience or as a way for brands to enhance their customer relationships, MasterCard Mobile PayPass- Boku looks to break linking physical outlets and virtual services. Its uses and applications are enabled mobile wallets. The NEWS IN BRIEF... Q&A r also spreading into peer- to- peer activity, such as gaming and social In2Pay iCaisse4 solution NFC stalemate networking. For example, brands can offer gamers the possibility of protects the iPhone 4S and unlocking game levels via an NFC card (Angry Birds), and open the door to iPhone 4 models while enabling more social interaction based on physical actions – a consumer may be in a NFC functionality. The iCaisse4 store or at an event and they can use NFC to share a promotion or also provides full integration information with their friends. with the user interface on the erchants are hesitant Mobile M iPhone allowing applications to about investing in NFC Money: NFC How should mobile operators work with other players in this widening interact with the NFC terminals for mobile DeviceFidelity ecosystem? functionality offered by the payment because they see few wins MasterCard Services Gain We recognise that the business environment today is less about standalone iCaisse. NFC-enabled devices in the market. approval relationships but much more about bringing together ecosystems, and with Consumers show little interest in Momentum this openness comes greater opportunity to innovate. Operators like NFC-enabled mobile payments, Orange can play a pivotal role by participating in and encouraging largely because there are so few ecosystem adoption. We have demonstrated our commitment to NFC and Gemalto and Sony Corporation places to use them. That’s the view worked with the industry to drive support for interoperable standards. We have established an agreement of Ron Hirson, president and co- are working hard to develop national ecosystems by building partnerships to provide FeliCa / NFC founder of Boku, a US-based with other operators, banks, retailers, service providers and transportation solutions globally. Under the company providing a global mobile companies. Collaboration and partnerships are essential to the future agreement, Gemalto will payments platform. “It’s a classic business models. “The industry should success of these services. incorporate FeliCa software chicken and egg problem,” he says. focus on creating and distributing technology into its UpTeq NFC Hirson cites various statistics from solutions that deliver on the value What advantages does NFC have over rival technologies in the mobile SIM product lineup starting in different sources, all of which look capabilities of smarter phones, while By Richard Handford payments space? 2012, offering mobile operators bleak for NFC backers. Of all the offering forward compatibility to the The advantage of mobile NFC is that it can be so much more than mobile and service providers a more phones shipped during 2011, industry NFC solutions we expect to see over payments. Yes, it’s most widely known as a payment mechanism today, but comprehensive range of mobile estimates of NFC-enabled devices the next five years,” he says. the possibilities for its use, from transport to ticketing, are endless. NFC is NFC services globally. Gemalto range between 0.5 percent and 2.9 Boku believes it can stimulate the not a payment product but a rich platform and ecosystem for mobile service will expand its UICC solutions percent. Celent, a research firm, NFC money market through its development and innovation. with FeliCa technology to estimates that less than 1% of recently announced white-label SIM-based NFC has additional benefits – we believe it is the best solution complement its existing NFC locations are NFC-enabled worldwide. mobile payments platform for mobile over alternatives for security, interoperability, portability and end-to-end applications portfolio. UpTeq “If you think of this as a Venn operators. Dubbed Boku Accounts, customer experience. SIM integration means the user isn’t locked to one NFC SIM enables mobile diagram, you can imagine that the the platform does not require device and is free to change handset. And if a customer’s device is stolen it operators to securely install intersection of consumers who have merchants to re-fit terminals, since can be deactivated immediately. additional applications from an NFC device and merchants who payments can be made using a new service providers over can accept NFC payments is very MasterCard debit card in the absence What are the barriers to wider adoption of NFC-based mobile payment time, even after issuance to end small,” says Hirson. “There isnt of an NFC terminal. Meanwhile, services? users. enough incentive for a merchant to existing phones are turned into NFC- The biggest barrier has always been interoperability across the ecosystem. replace their existing terminal, and not enabled devices with NFC stickers. Without this, scaling beyond a regional or even national level is impossible. enough value for the customer to swap Hirson is speaking later today at Gemalto and Sony Common, open and transparent standards for SIM-based mobile NFC will out their phone.” the ‘NFC Services Gain Momentum’ in NFC agreement help the industry reduce fragmentation. This will offer service providers a Accumulate has launched a But Hirson believes there is a way to conference session as part of the secure environment to download and manage their credentials, providing mobile merchant app for break the stalemate through different Mobile Money track. customers with greater choice of secure services in the shortest possible small merchants and event- time. based trading (markets, fairs, eBay predicts shopping upheaval seasonal trade, etc.) based on How is the industry addressing these barriers? Pera Mobile, the standard for Thankfully we have been able to work with all ecosystem players to work mobile payments, and which instance by making personalised towards standardisation. In France we are working with the Association requires no special hardware offers and promotions to Francaise Sans Contact Mobile (AFSCM) to build a national ecosystem for or additions. The mobile obile technology is bringing consumers when they enter a store. M mobile NFC services and we are working closely with the other operators payment application works as enormous upheaval to both Donahoe had a message for other SFR, Bouyges and NFJ mobile. At a European and global level we are a stand-alone POS terminal retail and payment companies that they must embrace working with other operators – Deutsche Telekom, Vodafone, Telecom Italia and is a perfect complement activities, according to the keynote this new ecosystem because and Telefonica – to accelerate NFC deployment. We are also working through for payment service providers speech made Monday at Congress consumers want choice, and mobile the GSMA to provide operators, manufacturers and providers with guidance in (PSP’s) and payment terminal by John Donahoe, president and technology has given them the tools the development of mobile NFC. It is our hope that such collaboration across manufacturers, who can now CEO of eBay. to get what they want. the industry will really improve the speed and ease at which all those within reach a new audience. “We will see more changes in how Separately, in a Q&A after his the ecosystem can develop their component parts. consumers shop and pay in the next keynote, John Donahoe reaffirmed three to five years than in the last five eBay’s previous scepticism on NFC to ten years,” said Donahoe in his technology by saying: "I think it will presentation. He compared what’s be years not months before you will coming to the impact on the media see NFC deployed in most large industry of the Apple iPad. “We are retailers." He said until there is a on the verge of the same thing with standardised approach to both payment and retail.” devices and merchant equipment, Mobile merchant The mobile device he said is retailers will not install it. “We need app “blurring boundaries between e- an industry-wide standard." commerce and retail, and between Also at Monday’s Congress eBay offline and online.” One half of announced that it is partnering with retail transactions in the US now UK mobile operator Three to offer involve the use of a mobile device Android smartphones preloaded at some point. eBay is seeing with the auction site’s apps. The idea significant growth in mobile traffic is to offer a more direct shopping as is its PayPal business, he said. experience on eBay for mobile users. The use of mobile devices means PayPal also launched its PayPal consumers are now grabbing control Carrier Payment Network, designed of the relationship with retailers, to make mobile carrier payments according to Donahoe. This means more viable for a greater number of they can use their mobile phone to online merchants. The initiative will scan goods in one store and then require operators to revise standards buy cheaper elsewhere. to boost user experience, increase However, mobile technology can flexibility of carrier payments and also be used to assist retailers, for increase payout rates for merchants. PAGE 12 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 13. MWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 13 Trusted Network Protection for Fixed and Mobile Networks Worldwide Join AdaptiveMobile at the Mobile Security Forum Wednesday 29 February 2012 11:15 to 13:30 including Networking Lunch, Hall 7, Auditorium C. Spaces are limited and attendance requires prior authorisation. Please email to confirm your attendance. Meet with AdaptiveMobile, Hall 4, Level 6, Hospitality Suite 4.6HS01 19:45
  • 14. APPS NEWS Cloud communications company Twilio announced its Twilio Client for iOS, a software development kit By Steve Costello which makes it “incredibly easy” for developers to By Steve Costello integrate voice-over-IP capabilities into apps for the iPhone, iPad and iPod Touch. It said that the technology means that “developers can add VoIP features to existingMWC12 Daily DAY3_DAY3 28/02/2012 19:28 Page 14 apps or build totally new kinds of apps from scratch.” Swedish company CamClic is launching its AppSpotr WAC debuts in-app Facebook product at Mobile World NEWS IN BRIEF... Germany is lower, at around 46 Congress, which it described percent. Here, Verkasalo said “the as “a new do-it-yourself app billing API, HTML5 “the app of fact that other brands, such as Twilio touts VoIP tool that will radically speed Nokia and RIM, are still very strong, capabilities for iOS up the creation and explains that the Facebook app developers our times” maintenance of apps.” hackathons does not yet have equal reach Supporting iOS and Android, compared to other countries.” the company said it also The company’s survey also includes an “innovative showed that a number of other apps solution of testing and authentication, billing and other acebook is the most score highly across the four markets, F previewing your native app APIs. This is an imperative to our prominent mobile app in such as Google Search, YouTube before publishing it to the app he Wholesale Applications industry which requires a focus on terms of reach across the and eBay. However, there are also a T markets,” enabling Community (WAC) speed and execution to enable the markets surveyed in Arbitron number of locally-focused apps in publishers to test the look yesterday announced the benefits of the mobile Internet for Mobile’s Mobile Trends app panel, high positions, such as the BBC in and feel of apps in realtime. beta launch of its in-app billing more customers.” with 2 out of 3 smartphone owners the UK, Rejseplanen in Germany, By Tim Ferguson network API, supported by nine The work is being supported by using the app monthly. and Pages Jaunes in France. operators, which it said will enable AT&T, Deutsche Telekom, KT, LG According to Hannu Verkasalo, Arbitron said a “representative customers to pay for digital goods U+, Telefonica, Telenor, Telekom SVP of the company, “the growth of selection” of smartphone users are via their operator bill. Austria Group, SK Telecom, and Facebook cannot only be explained invited to install a metering app to Spanish IT security start-up WAC’s in-app billing will provide Smart Communications. by organic growth, but by the their smartphones, in order to enable Proteccion On-Line is developers with an easy way to WAC also announced “a series of various partnerships and deals it to generate data for its Mobile AppSpotr presenting its Prot-On app at monetise apps across a range of HTML5-focused hackathons,” Facebook has with carriers and Trends panels. It said its research, developer tool Mobile World Congress, platforms and technologies, using a hosted by global operators and device manufacturers, which which is based on anonymised debuted which it said enables users to cross-operator, reliable billing designed for app developers to guarantees them with top position in statistics, are intended to help “not “protect and manage in service, the group said. It also share knowledge about creating today’s smartphones, specifically in only the traditional mobile operators, By Steve Costello realtime the use, highlighted the availability of “near HTML5 mobile apps an using the Android and iPhone devices.” such as carriers and device permissions, privacy and real-time reporting,” so a WAC WAC Billing API. While this app has more than 60 manufacturers but also app confidentiality of all kinds of developer can implement a pricing The first event will take place in percent reach in the USA, France developers, advertisers, media documents, photographs, and change and get almost instant the US in May, backed by AT&T and the UK, its penetration in agencies and companies.” images shared through email feedback on the impact. and Facebook – the social and social networks or stored John Donovan, senior EVP of networking company announced its Al Jazeera locally or uploaded to the technology and network operations participation in a number of mobile cloud.” The company is at AT&T, and chairman of the WAC HTML5 efforts yesterday. This will offering a free version for Network API project, said: “We be “quickly followed” by events in details app home users, with increased adamantly believe that our industry Europe and Asia, including in support available for needs a cross-operator solution for France, Germany and South Korea. challenges professional and business users for a fee. It is available for iOS and Android. Real world hen building its mobile Spanish start-up problems W app portfolio, Middle Blaast is demonstrating a Eastern TV broadcaster showcases privacy new cloud-based mobile app app create app Al Jazeera’s particular service, which it said requirements presented a number “delivers rich, always-on of challenges, its head of mobile opportunity apps to feature phones.” It media Safdar Mustafa said at said that this approach is Congress yesterday. already gaining traction in As an international company it Another objective of the mobile developing markets, where it develops apps for a broad range of development team was to make apps By Steve Costello enables the delivery of he greatest opportunities for mobile platforms. When entering as feature rich as possible. “When T smartphone user experiences app developers lie in new markets , the mobile [users] search for Al Jazeera we want to “the next billion people.” “creating apps that solve real development team researches them to find the original app with all world problems,” Ben Whitaker, Whitaker also notes that “NFC what platforms are popular in the features built in,” he continued. CEO of Masabi (pictured), told has the potential to be a very those regions and develops apps In terms of functionality, Mustafa Mobile World Daily. interesting technology,” particularly accordingly. said there is particular emphasis on “In recent years, the attraction of with regard to its own m-ticketing Language has also been a live streaming for news channels the mobile app space has been operations. “There are, however, a challenge, with Arabic proving and the ability to submit user- focused around games, social few technical and business problematic on Windows Phone, generated content that could networking and entertainment questions that need to be answered which is currently unable to support inform news stories. titles. However, as we are before it’s ready for mass market the right-justified format of the “When we’re building mobile increasingly seeing, mobile can adoption in a challenging language. This was something that apps or apps for our website, it’s transform the way that normal environment such as transport,” he proved a headache, despite Al very important for us to have that people go about their everyday observed. Jazeera working with cross- extension for people that encounter lives – and the way that existing With a mass-market proposition platform development firm breaking news to be able to send it businesses operate – by finding such as m-ticketing, the ability to Service2Media. to us very quickly,” he noted, Blaast showcasing real, tangible problems to solve,” address the widest possible “I would encourage the big players adding that linking HTML5 web cloud app platform the head of the ticketing app customer base is important. But the in the industry to attach importance apps to device cameras is currently company said. well-discussed fragmentation of to language,” the executive said. keeping his team occupied. The example he gives is of platforms means this is not an easy Masabi’s own business, selling task. tickets for public transport. “The pain-point of the queue forces “We pride ourselves delivering amazing experiences on on RIM touts operator billing partnerships people to try buying tickets on banged up five-year-old Nokia’s, as worldwide. More than 60,000 their phone, because the old way well as the iPhone or latest apps are in the catalogue, and is so frustrating. And once they Android phone. However, IM said that more than 40 more than 174 million downloads have done this once and benefited, it becomes the normal, accepted way of doing things, and developers starting up nowadays must strike a balance between reaching the widest user base and R operators worldwide have now deployed integrated billing for BlackBerry App World. take place each month. Among the partners offering operator billing are AT&T, SFR, they then start making other m- minimising development costs,” The store is now available in Telefonica (UK), T-Mobile (USA) commerce transactions.” he concluded. 164 markets and territories and Vodafone (seven markets). PAGE 14 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
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  • 18. MOBILE DATA | CAPGEMINI GROUP Dee Burger, Telecom, Media and Entertainment Practice Sector Lead, Capgemini GroupMWC12 Daily DAY3_DAY3 21/02/2012 13:23 Page 18 The Mobile Data Explosion: what does it mean for telcos? Mobile data services are the talk of the telecom world. With new devices • The core business processes and IT seemingly being introduced daily, mobile applications growing systems that have been developed to run exponentially and 4G networks continuing their global deployment, the operations in the 3G world are becoming importance of success in this market for telcos cannot be overstated. Taken strained and in some cases even obsolete together, these trends are powerful enough to redefine the telecom as the 4G world comes to fruition. The “In this volatile ecosystem as we know it and promise to create a whole new set of winners demand for new services, the changing environment, it is clear and losers based on how individual companies meet the challenges ahead. products and services ecosystem, changes that operators will need to in customer service expectations and the do a lot of work to massive increases in data usage are just some of the drivers for this. capitalize on the massive onsumers appetites for mobile However, coupled with this opportunity opportunity ahead of C broadband services such as mobile internet, social media, streaming, mobile music and mobile gaming video comes challenges. • Traditional pricing plans have created a In this volatile environment, it is clear that operators will need to do a lot of work to capitalize on the massive opportunity ahead them.” are undoubtedly a huge opportunity for huge disconnect between the relative of them. operators. The statistics illustrating this revenue and cost contribution of voice To better monetize their networks and to demand are staggering: and data services to operators bottom break the disconnect between voice and data • Several studies show that aggregate data lines. In most mature markets, data pricing, operators will need to gradually move the changes ahead. Smartphones, tablets and usage is roughly doubling each year, and will ARPU is not yet growing fast enough to away from pricing based solely on network other mobile devices will become the de- continue to do so for the foreseeable future. offset declines in voice and messaging parameters and focus more on value based facto standard for how customers interact • Global smartphone and tablet shipments revenues. One firm, Strategy Analytics, services. Operators should invest time in with services and the expectations will be for are expected to more than double in the analyzing the UK, France, Germany, understanding their customers and their all processes and information to be updated next two years, with IDC forecasting nearly Spain, Italy and the US, has reported that needs, and consequently rethink the way in real time. This will require major changes 1 billion smartphones per year being ARPU for mobile operators between 2006 products are created, marketed and managed to CRM, billing, network management and shipped by 2015. and 2010 actually declined in spite of in order to change the ways that end business intelligence systems and will require • Apple is nearing 20 billion apps downloaded massive growth in data consumed. customers value these services. Ultimately, it the introduction of modern systems from its app store and is now reporting Without tremendous gains in network will become increasingly important to tailor architected for the performance requirements more than 1 billion downloads per month. efficiency, this growth will strain profits products and plans to more specific customer demanded from running a telecom in real Between Apple and Android more than 1 for operators and compound the growing segments. Concepts such as quality of time. Additionally, the system architectures million apps are available for download pricing pressures being felt for voice service, type of device used, location and will need to be updated to allow for increased from their application stores alone. services around the world. time of use, and the type of application or usage and interaction with third party content being consumed will need to be providers as the ecosystem to support Even with all the growth that has already • M2M is not only a major factor for the incorporated to provide improved customer products and services continues to expand. occurred in mobile data services, there is still growth of mobile data subscriptions, but service and differentiated products and While all this is being done, legacy retirement room for more expansion. The ITU estimates will also redefine the profiles of data services. becomes an important issue in order to that, in 2011, there were 56.6 mobile consumption that will have to be handled Deployment of 4G LTE networks will also manage both cost and operational broadband subscriptions per 100 inhabitants by the operators. The pricing plans will be critical for success, not just for competitive complexity. in the developed world, while in the have to evolve accordingly and new ways reasons but also to increase network The coming years will represent a period developing world there were 8.5 mobile to sell data will have to be found. efficiency and to counteract the effects from of challenges and opportunities for telcos broadband subscriptions per 100 inhabitants the very different growth rates in data traffic as the mobile data explosion continues last year. Both figures are considerably lower • To meet the growing demand for more data and data revenue. Faster, broader rapidly. The only certainty is that the world than overall mobile phone penetration. services and increased bandwidth and to deployment of these networks will also will change faster and become more Additionally, the much-awaited machine to deliver greater network efficiency, many provide the opportunity to retire older volatile in the future. Those operators that machine (M2M) market is also taking off with operators are now deploying or planning to networks and relieve the financial burden of are able to focus on these challenges, while total M2M module shipments expected by deploy new 4th Generation LTE networks. operating with multiple networks. being nimble and adaptive to the constant ABI Research to quadruple in the next 4 Yet operators in many countries are still The processes and systems built to serve change, have a chance to capitalize on an years. Even your car will now become a trying to generate a return on recent 3G operators to this point will also need enormous opportunity and become mobile hotspot! investments. substantial transformation to keep up with tomorrows leaders. PAGE 18 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
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  • 20. MWC12 Daily DAY3_DAY3 28/02/2012 12:04 Page 20 BEST MOBILE APP FOR CONSUMERS MWOMEN BEST MOBILE PRODUCT OR SERVICE FOR BEST FEATURE PHONE OR ENTRY LEVEL PHONE WOMEN IN EMERGING MARKETS BEST MOBILE APP FOR ENTERPRISE DEVICE MANUFACTURER OF THE YEAR Rovio Entertainment Ltd. - Angry Birds Rio Nokia - Nokia C3-00 BEST USE OF MOBILE IN EMERGENCY OR Etisalat, Qualcomm, D-Tree International and Great JUDGES’ CHOICE - BEST OVERALL MOBILE APP BEST MOBILE TABLET HUMANITARIAN SITUATIONS Connection Inc. - Etisalat Mobile Baby Citrix Systems - Citrix Receiver Samsung MOST INNOVATIVE MOBILE APP BEST EMBEDDED MOBILE DEVICE (NON-HANDSETS) WhatsApp Inc. - WhatsApp Apple - Apple iPad 2 THE GREEN MOBILE AWARD UBL Omni - transparent and efficient Cash Disbursement BEST MOBILE ADVERTISING & MARKETING BEST MOBILE BROADBAND TECHNOLOGY service after the 2009 IDPs Crisis and the 2010 Flood Crisis CAMPAIGN SwiftKey AT&T - Garmin GTU 10 BEST MOBILE HEALTH INNOVATION BEST INFRASTRUCTURE TECHNOLOGY Flexenclosure - E-site INNOVATION IN MOBILE ADVERTISING KT - KTs Premium WiFi Solution Brandtone - Carling Black Label "Be the Coach" BEST MOBILE INNOVATION FOR EDUCATION OR BEST TECHNOLOGY BREAKTHROUGH Etisalat, Qualcomm, D-Tree International and Great MOBILE MARKETING & ADVERTISING AGENCY OF LEARNING Connection Inc. - Etisalat Mobile Baby Alcatel-Lucent - lightRadio Network THE YEAR Poken - Leading CMS for NFC BEST MOBILE INNOVATION FOR AUTOMOTIVE, BEST CLOUD BASED TECHNOLOGY Vodafone Group PLC - Quad Rate Technology: an evolved BEST ENTERPRISE MOBILE SERVICE TRANSPORT OR UTILITIES OnPoint Digital - CellCast Solution path doubling the efficiency of mobile voice [am.o.bee] BEST TECHNOLOGY PRODUCT OR SOLUTION FOR The GSMA would like to congratulate all the BEST CONSUMER MOBILE SERVICE SAFEGUARDING AND EMPOWERING CUSTOMERS Appcelerator - Titanium Integrated Development Platform BEST MOBILE MONEY INNOVATION Fiberlink - MaaS360 Ford Motor Company Ltd. - Ford SYNC with Emergency Assistance winners of the Global Mobile Awards 2012 BEST NETWORK PRODUCT OR SOLUTION FOR GSMA CHAIRMANS AWARD SERVING CUSTOMERS Google - Google Maps for Android Cloudmark - Cloudmark Mobile Messaging Security Suite BEST MOBILE INNOVATION FOR PUBLISHING Etisalat, MasterCard and Oberthur Technologies - Etisalat Commerce BEST PRODUCT, INITIATIVE OR SERVICE FOR KDDI UNDERSERVED SEGMENTS GOVERNMENT LEADERSHIP AWARD Turkcell - Turkcell TiklaKonus NTT DOCOMO, INC. BEST SMARTPHONE Financial Times and Assanka - The Financial Times Web SOFTBANK MOBILE App Safaricom - Grundfos Government of the Republic of Colombia Samsung - Samsung Galaxy S II Platinum Awards Awards Category Sponsor - Sponsor: Apps of Year Platinum Media Partners: Gold Media Partners:
  • 21. MWC12 Daily DAY3_DAY3 21/02/2012 13:23 Page 21 mobile c verage a network roaming coverage map service for your website Come and visit us at the GSMA Pavilion in Hall 8 Collins mobile Coverage is a web based roaming coverage map service made available through CollinsBartholomew’s partnership with the GSMA. Using the latest mapping technology, Collins mobile Coverage combines up-to-date world base maps with unique mobile network coverage data provided by operators from around the world. These seamless roaming coverage maps are delivered straight to network operators’ corporate web pages to help them tell their users where they can use their phones when abroad. Interactive seamless network roaming coverage maps delivered straight to network operator corporate web pages Displays all available roaming partner coverage Modern JavaScript based mapping API with mouse wheel zoom Fast and easy to implement Ability to display network coverage using corporate colours Toggle between GSM and 3G coverage Regular network coverage updates Maintenance free Up-to-date and authoritative worldwide base maps Hosted from secure and reliable web servers Available to all GSM members around the world +44 7787 126660
  • 22. FEATURE | MOBILE NFC Michael O’Hara, Chief Marketing Officer, GSMAMWC12 Daily DAY3_DAY3 21/02/2012 13:23 Page 22 Mobile NFC: BUILDING SUCCESS THROUGH COLLABORATION At the Tipping Point MOBILE OPERATORS IDEALLY POSITIONED TO DRIVE GLOBAL ADOPTION OF NFC There is incredible excitement around Near Field Communications (NFC) today, standardised, and is also tamper-resistant, and the news has been awash with service launches, NFC-enabled devices and providing greater security over other NFC form new alliances. While NFC is perhaps most closely associated with mobile factors. Further, because SIM-based mobile STANDARD APPROACH TO UNIFY payments, it goes far beyond; NFC will facilitate a wide range of new NFC services can be remotely provisioned over MARKET applications for consumers, such as mobile ticketing to board public the air, they can also be terminated in the event transportation, the exchange of information and content, control access to of handset loss or theft. cars, homes, hotels, offices and car parks and more. This is just the tip of the Standardisation in the wallet is also critical. iceberg - the possibility for innovation is endless. We need to establish a set of standard processes for the provisioning, activation, usage, delivery he market potential for NFC is wave of innovative services. If we deliver of updates, and importantly, the de-activation of T significant - nearly 1.5 billion SIM- based handsets will have been sold worldwide between 2010 and 2016, these key attributes, then we will enable an exciting new world of contactless services. card details stored on the wallet. We need to agree standard interfaces to enable coupons to interact with the wallet, transport systems to supporting transactions of more than $50 utilize the wallet for ticketing, and access billion globally over the same period controls systems to use the credentials on the according to Strategy Analytics, and There are many elements that must come wallet to gain entry to cars, offices, hotel rooms momentum is growing. together on both a country-by-country basis, and more. The mobile operator community will More than forty-five of the world’s leading and then on a global level, in order to drive release its specifications for a standard mobile mobile operators have committed to support NFC to mass-market scale. wallet during 2012. and implement SIM-based NFC solutions and Mobile industry – Mobile operators have a services. Commercial NFC deployments are central role in the deployment of NFC services, already underway in France, Japan, Korea, but they cannot do it in isolation. They must Turkey and the UK, with trials in many other engage their value chain, by specifying and Source: Orange countries around the world, and we expect to ordering appropriate handsets, compliant SIM Mobile operators are in a unique position to see many more commercial deployments cards and developing the necessary drive NFC services globally. First, operators coming in 2012. applications to enable these services. to support NFC technology to create a have the economies of scale to provide Consumers are ready for NFC. Synovate Financial industry – The payment value seamless experience across a city or region. contactless services to all. Operators have has found that 75 per cent of people will not chain is complex and to successfully deploy The importance of building a strong access to the distribution channels necessary leave home without their mobile phone. In NFC payment solutions, we need agreement ecosystem cannot be understated; NFC can to provide and promote subsidised NFC- fact, people are more likely to leave their keys from the banks and the card issuers, and we only succeed through collaboration across enabled handsets. It’s particularly important or wallets at home than their mobile phones. need point of sales terminals broadly the entire value chain. that we address all phones, and not just These statistics underscore the importance deployed into the market. It’s critical to smartphones. these devices have gained in our lives, and engage as many players as possible to create Operators have a significant, established why mobile is the ideal platform for these a ubiquitous solution that is widely accessible customer care infrastructure that provides new services. and simple for consumers to use. Differing approaches to NFC will fragment customers with a single point of trusted But what are the critical success factors that Adjacent industries – We must engage with the market, and potentially stifle the growth support on all issues relating to mobile will truly drive NFC to mass-market scale? adjacent industries as we look to NFC to of NFC. There are a number of potential devices and services. Operators have the The GSMA and its members are focused on provide ticketing for transport or methods of deploying NFC being explored in technical infrastructure for the provisioning of stimulating the successful global deployment entertainment services, access solutions for the market. We’ve seen stickers, we’ve seen SIM cards, allowing them to remotely of interoperable and SIM-secured NFC hotel or rental cars, or information exchange micro SD cards, we’ve seen technology provision services over the air or terminate services and ecosystems that are available to services in areas such as retail or museums. embedded in the device, but the SIM-based services in the event of handset loss or theft. all. We need to drive the global availability of Public sector – And of course, government, approach offers the best solution. And operators have substantial experience in SIM-based NFC handsets and services to regulators and local authorities are a critical The connection between the NFC chip and interoperability and roaming, ensuring the deliver economies of scale. We need to give piece of the NFC puzzle. We need effective the SIM card is industry standard, utilising the global compatibility of contactless services. users the ability to use any SIM-based NFC- regulation to encourage the deployment of Single Wire Protocol. The SIM can support We are now at the NFC tipping point, and enabled handsets, on any network, anywhere NFC services, and engagement with local multiple services, it can be updated over the air our mobile operator members will be in the world. We need to build the ecosystems authorities who typically run transport and provides portability between devices and instrumental in making this a part of our that will enable developers to create the next infrastructure or public information services operators. The SIM is certified and everyday lives. PAGE 22 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 23. MWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 23 Connected Day 6 7 Experience a world ZONE 4 Join GSMA’s Connected Day seminar programme and ZONE 6 ZONE 3 learn how mobile is creating a world where businesses 4 5 and consumers can enjoy rich new products and services 2 3 where everything through a plethora of devices connected to the internet via ubiquitous mobile broadband networks. 1 8 intelligently connects. Connected Living Seminars Wednesday 29th February at the GSMA Seminar Theatre, The Connected Day. located in Hall 2.1 Exploring new business impacts 09:30–10:50 How will the Connected Life impact us through to 2020? Join our visionary expert industry panel to explore the global economic and business impacts that the emerging Connected Life market will have on those participating in it. Mobile Health: From deployment to a sustainable business 11:05–12:25 Mobile Health is HERE! This seminar will discuss real life examples of mobile health deployments, and the sustainable business models that were developed to enable them. The need to apply new business models 12:40–14:00 How will operators make money in the developing connected/embedded markets? Where will they appear in the value chain? Transforming young people’s lives and learning through mobile 14:30–16:00 Join industry experts to explore the new opportunities mobile offers young people Free for all delegates in education, entertainment and social interaction. GSMA Connected House See a living future at the GSMA Connected House, one where everyone and everything will benefit from intelligent wireless connections. 6 7 ZONE 4 ZONE 6 ZONE 3 4 5 2 3 8 1 GSMA Connected House, Hospitality Suite CY13, North side of the Courtyard.
  • 24. ADVERTORIALMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 24 TM JDSU PacketPortal We need to move away from categorizing users as subscribers and start thinking about them as customers. Personalized intelligence is needed to examine what services are being used on a regular basis and how these applications help the customer better interact with their friends, families and colleagues. Redefining Customer, Content Today’s systems just don’t provide the granular information service providers need to move their business onto the next level. You get data from billing systems about what you charge for and you get to hear when things go wrong if the customer complains about a service. You can also gather data from network elements which provide some metrics in a particular spot in the network and you get probe based data from key aggregation points in and Network Intelligence the core. This current model is just not keeping up with the unprecedented demands placed ENABLING OPERATIONAL EXCELLENCE on it… you end up with noise when what you need is actionable intelligence… something has got to change to remove these major blind spots. Sometimes a solution comes along that breaks the mould. It doesn’t just evolve the model it turns it on its head. That is just what JDSU’s PacketPortal solution has done. With always on remote access to the network edge, service providers can dramatically PacketPortal brings a revolutionary approach to data capture, distribution and analysis. By reduce the time it takes to find, isolate and fix service affecting issues. All your nodeBs, harnessing a cloud approach to intelligent information it revolutionizes the way data is enodeBs, DSLAMs, CMTSs, routers can be always ready to filter intelligent data right down captured, how it is analyzed and offers service providers the ability to now see the network to an individual customer. Because issues can be addressed in real-time there is no need REVOLUTIONARY NEW APPROACH TO DATA CAPTURE AND ANALYSIS the way their customers experience it. to find rack-space or a LAN tap at the network edge and then gather data after the event. We are at a crossroads; an inflexion point. It has never been more exciting to be Fixing that mobile LTE handover issue or that IPTV service problem now takes minutes in the communications industry. Everyone wants to be “always on” – never rather than days. wanting to miss the latest tweet, Facebook update, email, YouTube video – or In the same way it is economically impractical to erect large mobile towers everywhere, it TalkTalk, a UK operator is focused on delivering the best value broadband services to even the next level of Angry Birds! In this age of mobile communications, the is uneconomic to deploy standalone data collection probes everywhere throughout the consumers and businesses. “Partnering with JDSU to take early advantage of challenge for service providers to improve their margins, revenues and service network – and the network edge is exactly where you need to be – close to the customer to PacketPortal’s ability to deliver unique customer intelligence will allow us to exceed our quality is multiplied by the proliferation of smart devices, on-demand videos gather the intelligence you need. If you can decouple the data collection and filtering from customers’ expectations combined with delivering significant operating efficiencies and and social media content. Even though data usage growth is staggering the management, aggregation and analysis and then distribute throughout a cloud-based setting the foundation for innovative and exciting new services”, said Graham Bishop, REVENUE GENERATION bringing huge opportunities it is also ushering in new challenges. network you can dramatically reduce the cost, footprint and complexity of capturing rich Engineering Director, TalkTalk Technology. intelligence about the network, the content and your customers’ experience… this does mean developing unique technology to shrink the capture and filter capability into a micro form factor that can then be embedded in every device… and this is exactly what JDSU has Not restricted to monitoring applications, PacketPortal goes beyond network management, done. In the first version of PacketPortal the data collection capability is embedded in an offering information reach that can provide invaluable insight on customer usage. This SFP (Small Form factor Pluggable), about the size of a USB memory stick. Every network granular information is what service providers need to tailor their network and expand their device connected through optical interfaces has an SFP to interface to the network. These service offerings. For consumers this means a much more engaging online experience with NEW BUSINESS MODEL are standard industry interfaces so now every element can have an embedded probe – and fewer operational interruptions and more exciting services designed personally for them. what this delivers is unprecedented and massive scale on reaching critical information. Once you have remote data collection so dramatically reduced in size, cost and energy consumption it is what you can now do with the information that really opens up new This unique cloud based approach to intelligence gathering positions PacketPortal as a opportunities. You can now get on-demand, targeted and personalized data to support your value-creating platform that can help operators change the way they do business. Now with customer, content and network intelligence. In fact, PacketPortal is an open platform the ability to leverage the invaluable information hidden in the network, a new approach to supporting key applications out of the box, turbo-charging existing applications and also managed services, cloud hosting, content delivery and applications provisioning can be enabling a whole range of new applications through partnering. discovered. Michael Howard, principal analyst of carrier networks at Infonetics Research, shares The JDSU PacketPortal solution represents a unique and revolutionary approach to JDSU’s philosophy. “Service providers are challenged by traffic volumes and logjams, but customer, content and network intelligence. An innovative cloud-based approach to the source and location of these is unpredictable. PacketPortal is a first-of-its-kind embedded data capture, distribution and analysis brings massive scale to solving complex innovation: intelligence embedded in an SFP, that can be used in the ports of network issues while improving margins and revenues. And with an open platform you can enable products placed anywhere in a service provider’s network. With PacketPortal, carriers have today’s and future applications. the flexibility to detect problems, isolate them, and solve them in minutes rather than hours or days -- and use the intelligence for customer analytics.” Now, you can see the network the way your customers experience it. And this is only the beginning. This breakthrough technology can be embedded in a whole range of devices that include mobile handsets, set-top boxes, line-cards and network instruments. Come and visit JDSU here at MWC: Hall 1, Stand 1G63 PAGE 24 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 25. CHINA | ANALYSIS Calum Dewar, Analyst, Wireless Intelligence www.wirelessintelligence.comMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 25 China approaches 1 billion mobile connections as 3G services gain traction China is on track to surpass 1 billion mobile connections before the end of China mobile connections, Q4 2011 the current quarter, fuelled by growth in 3G which will soon account for a quarter of the country’s connections. China Mobile China Unicom China Telecom Connections (m) 648.7 199.7 125.3 973.7 s China nears the 1 billion connections The three Chinese operators began rolling A milestone, a market penetration level of 72 percent suggests that there is still plenty of room for growth. However, with out the new networks in 2009 following the large scale-restructuring of the telecoms sector that year by the government. Each is Connections, 3G* (m) % 3G* Market Share 51.8 8% 67% 40 20% 21% 125.3 100% 13% 217.1 22% - the vast majority of the untapped market using a different flavour of 3G: TD-SCDMA at Market Share, 3G* 24% 18% 58% - lying in poorer rural areas, the three China Mobile; WCDMA at Unicom; and Net Additions (m) 15.2 10.6 8.4 34.2 operators are rapidly increasing their focus on CDMA EV-DO Rev. A at China Telecom (both Net Additions, 3G* (m) 8.7 9.8 8.4 26.8 pushing 3G to existing mobile users. China Telecoms CDMA2000 1X and CDMA Growth, YoY 11% 19% 38% 16% According to the latest Wireless EV-DO Rev. A networks are classified as 3G Intelligence data, China ended 2011 on 973.7 by the ITU). Source: Wireless Intelligence • *Includes CDMA2000 1X connections as per ITU classification million connections, up about 16 percent After a slow start, Chinas Ministry of year-on-year. The number of 3G connections Industry and Information Technology (MIIT) have been able to migrate more subscribers Unicom continued to increase its 3G market surpassed 200 million in Q4 2011 and recently declared that the new networks had to their respective 3G networks is partly due share throughout 2011 by offering considerable accounted for 22 percent of the total at year- moved to a “large-scale development stage” to them being able to tap into a broader range subsidies on its WCDMA handsets, and last end. Market penetration is up almost 10 during 2011. It notes that the three operators of 3G smartphones compared to what is month launched a three-year contract plan percent from a year ago. jointly invested CNY94.1 billion (US$14.9 currently available for China Mobile’s offering a free iPhone 4S for as little as CNY286 billion) in related equipment in the nine homegrown TD-SCDMA network. per month. However, the inherent risk in this months to November 2011. The Ministry Unicom has been the exclusive provider of strategy is borne out by the operator’s most ABOUT WIRELESS INTELLIGENCE later noted that there were 814,000 3G base the iPhone since 2009, while China Telecom recent results, which put 3G handset subsidies stations deployed in the country by year-end, is thought to be close to launching a CDMA at CNY4.156 billion (US$658 million) for the Wireless Intelligence is the comprising 220,000 TD-SCDMA (China version of the iconic Apple device. But nine months to September 2011 – up CNY2.890 definitive source of mobile Mobile), 270,000 WCDMA (Unicom) and despite reportedly being in discussions with billion (US$458 million) from the same period a operator data, analysis and 324,500 EV-DO (China Telecom). Apple for several years, China Mobile has yet year ago. Unicom will hope that expanding the forecasts, delivering the most 3G is now accounting for almost 80 percent to launch the device officially - though it is lower-cost end of its smartphone portfolio can accurate and complete set of of new connections in the country, according thought to have millions of “unofficial” GSM- alleviate these pressures, but it will be running industry metrics available. Relied to Wireless Intelligence data. 3G net enabled iPhones running on its 2G network. into stiff competition in this area. on by a customer base of over additions in Q4 2011 were estimated at 26.8 The market leader has its own Android- Meanwhile, China Telecom says it aims to 700 of the worlds mobile million out of a total 34.2 million. based proprietary smartphone platform sell 45 million smartphones this year that will operators, device vendors, China Mobile remains the country’s clear called OPhone, while Unicom has a similar be compatible with its EV-DO network, which equipment manufacturers and market leader, with an estimated 648.7 platform known as the Wophone. Both tie-in would account for over half of its forecast 80 leading financial and consultancy million connections in Q4 2011, giving it a 67 with their respective 3G brands and million total terminal sales. The majority will firms, the data set is the most percent market share. However, 3G application stores. be in the CNY700-2,000 price range, and the scrutinised in the industry. With connections account for just 8 percent of But 2011 also saw Unicom diversify into operator also offers bundled deals via its over 8 million individual data China Mobile’s total base giving the market regular Android-based smartphones in a bid fixed-line and broadband businesses. points – updated daily – the leader a much lower share in the fast-growing to offer low-cost smartphones at (or below) Aside from low-cost smartphones, 3G service provides coverage of the 3G sector. Nevertheless, 3G accounted for the key CNY1,000 price point. Unicom said services are also a key battleground – China performance of all 940 operators over half of China Mobile’s net additions in last month it hopes to ship 90 million Mobile’s own app store ‘Mobile Market’ is and 780 MVNOs across 2,200 the quarter. CNY1,000 smartphones this year and a believed to have more than 150 million networks, 55 groups and 225 3G (WCDMA) accounted for 20 percent of further 60 million in the CNY1,000 to registered users, while Unicom offers 3G- countries worldwide. For further the total at second-placed Unicom, while CNY2,000 range. One hugely successful low- specific music and real-time live TV services. information please contact third-placed China Telecom had 26 percent of cost model for Unicom to date has been These kind of services will be crucial in its base migrated to the higher-speed EV-DO ZTE’s Blade V880, which has sold more than generating user ‘stickiness’ ahead of the Rev. A. The fact that these two operators 3 million units since launching last summer. introduction of LTE networks in the country. MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 25
  • 26. CONNECTING THE UNCONNECTED | ALTOBRIDGE Mike Fitzgerald, CEO, AltobridgeMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 26 THE PROFITABLE THE ONLY WAY IS UP REALITY OF RURAL THE FUTURE’S LITE THE LOW ARPU MYTH THE PROVEN BUSINESS CASE FOR RURAL EXPANSION OPENS UP A BILLION NEW OPPORTUNITIES A RURAL SOLUTION FOR A RURAL PROBLEM Mature markets are saturated. micro-base station, 30+ metre tower, air Secondly, for network operators, there is a ARPUs there continue to slide conditioning units) at a remote location can unique ‘first-in-wins-all’ phenomenon being despite the surge in mobile data exceed US$250,000. witnessed in rural communities. The fact is, usage. Network operators need to However, for many innovative operators, in that communities with up to 1,000 look beyond their urban Asia and Africa in particular, who have already subscribers can only sustain one network battlegrounds for growth. embraced the strategic imperative to extend operator. Field evidence shows that the Unconnected rural communities, their coverage footprint to the edge of their operator who first delivers mobile where the next billion subscribers networks, using outdoor, pole-mountable, connectivity to these communities, not only reside, are the key to future growth. passively-cooled base stations, fuelled by solar- acquires all available subscribers, including powered technology, the total site-build costs, the prized high-ARPU segment, but that same ut conventional wisdom says including base station, solar, VSAT equipment, operator also builds a stronghold and a B connecting unconnected rural communities is a meandering path to Fool’s Gold; high rollout costs, lack of site installation and commissioning, amounts to less than US$50,000. loyalty within that community which deters competitor entry. It also means that within those communities, there is zero churn. backhaul and power infrastructure, low consumer uptake and fearfully low ARPUs, At the OPEX level, backhaul cost is a conspire to fuel the perception that the significant factor. In remote communities, Many innovative operators across Asia and business case for remote community satellite is the only practical and realistic Africa have begun to see both the market connectivity simply doesn’t stack up. backhaul option. Backhaul costs for a non- A low cost base is a vital component to a potential and the business case attractiveness But it’s time to think again. Remote satellite optimised, 2TRX base station will, on positive and timely Return on Investment in for following a rural connectivity strategy, communities are not lost causes. On the average, be US$900 per month. However, the rural expansion. But so too are healthy using ‘lite-site’ infrastructure i.e. solar- contrary, there is now substantial evidence monthly transmission costs for a satellite traffic revenues. powered, lite-tower mounted, passively- and proven case studies throughout Africa, backhauled, optimised base station, at 4kbps There is a widely held belief in the industry cooled, outdoor base stations, optimised for Asia and the Middle East, dispelling the myth per active call and benefitting from local call that unconnected rural communities offer maximum satellite bandwidth efficiency. that remote communities cannot deliver switching, will typically be less than US$250 universally low ARPU potential. There is even Under these low CAPEX and low OPEX highly attractive returns on investment. per month. This metric alone is the key a common rule of thumb calculation that conditions, network operators including differentiator between commercially viable rural communities will, at best, deliver Orange in Africa, PT Indosat in Indonesia and and commercially ruinous network expansion ARPUs of less than half the operator’s Asiacell in Iraq are seeing a compelling into remote communities. national ARPU. business case and growth, at the edge of their However, some operators who have sought to It is estimated that 1.3 billion people However, studies now show that remote networks. expand their geographic coverage footprint, globally will still live in off-grid communities community ARPUs can typically match or either through commercial initiative or by 2030. High CAPEX and high OPEX diesel exceed national ARPU levels and it’s worth THE BUSINESS CASE FOR RURAL Universal Service Obligation, will disagree generators are not a long-term option for noting too that in these known cases, the that commercially viable network expansion powering base stations. Transportation ARPU levels are driven by voice and SMS Year 1 Year 3 to off-net, off-grid, scattered communities is through challenging terrains, the volatility of traffic alone. Once 3G-over-satellite, mobile possible. But on closer inspection, it is easy to global fuel prices and fuel shrinkage on-site, broadband data services for remote Sites (EOY) 200 500 understand why this conclusion is reached or en route to site, are all negatives. As the communities are commercially deployed CAPEX per Site $44k $44K and why the combined capital costs of site CTO of one emerging market operator later this year, these ARPUs are likely to rollout and in-life operational costs, outrun commented recently, "our biggest climb further. Subs per Site 695 660 site revenue costs. But more often than not, operational cost is the diesel that drives our This seeming anomaly - where remote ARPU: MO Voice + SMS $6.03 $5.26 the reason behind these burnt fingers is very Radio Base Stations. Our second biggest, is community ARPU matches or exceeds simple. Typically, it’s because an urban the cost of the diesel used to transport the national ARPU - can be easily explained. Gross Revenue $2.3M $21.0M solution was applied to a rural problem. A diesel to the site". Firstly, it’s due to thriving, literate and tech- sledgehammer was employed to crack a nut. It means that solar power is the only savvy communities that exist on the fringe of EBITDA $1.6M $3.3M Urban solutions cannot be simply practical and feasible power option in these networks and each one has its own existing EBITDA % 71% 84% transposed into rural environments because circumstances and beyond its green micro-economy. In market towns and the costs heavily outweigh the return. In credentials, solar power has the obvious dual villages where all trade was previously IRR – 75% CAPEX terms alone, the total site costs for benefits of being near-OPEX and near- conducted in person, more and more is now deploying a typical urban solution (e.g. maintenance free. being done by phone. Source: Altobridge PAGE 26 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 27. MWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 27
  • 28. MESSAGING | SYBASE 365 William Dudley Group Director, Product Management, Operator Services, Sybase, an SAP CompanyMWC12 Daily DAY3_DAY3 21/02/2012 15:31 Page 28 Over-The-Top Messaging Impact on Traditional SMS In the last 2 years, new, potentially Operators alone helping the overall messaging disruptive Over-The-Top Messaging market to continue to show growth. service providers have emerged in For this mixed messaging ecosystem to be the North American marketplace. successful there must be a variety of checks “The NUVO market is These OTT messaging providers, and balances in place, such that all becoming an awakening unlike mobile network operators participants respect the long established rules force in North America who provide services across mobile of the messaging ecosystem. Most of the and there are a few networks, are not affiliated with any larger, more established NUVOs “play by the specific mobile network operator rules” and are very diligent about maintaining NUVOs taking tentative (they are not a Common Mobile a robust messaging ecosystem. Messaging steps in Western Europe.” Radio Service or CMRS operator). hub providers work hard to guard the Instead, the service runs “over the messaging ecosystem against those that top” of an existing broadband would take advantage of the tremendous service. We coined the term subscriber reach through SMS. Messaging “NUVO” to describe them. hubs must be diligent against SPAM, as well Recently, KPN in the Netherlands and other devices that have opted out of iMessage, as A2P style messaging that may attempt to operators have reported their overall SMS non-iOS5 or non-iOS devices. UVO stands for Network Unaffiliated pollute a strictly Person-to-Person (P2P) traffic and revenues have declined, due in NUVOs are appealing to a variety of N Virtual Operator, a specific type of Over-The-Top service provider. NUVOs are person-to-person communications ecosystem. Service providers that do engage in A2P-style messaging activity within the P2P ecosystem may be subject to remedies part to non-SMS interoperable OTT messaging providers (WhatsApp was specifically mentioned). In the US and subscriber demographics. Most NUVOs offer a basic or complete service for free, subsidized by targeted advertising within the service. This service providers, similar to Mobile Virtual such as traffic blocking, and reclassification Canada, the NUVOs have chosen to inter- model has worked quite well, as many NUVOs Network Operators (MVNOs), except that as an A2P provider.. Furthermore, in the operate with the domestic SMS ecosystem are profitable or close to being profitable. MVNOs provide services on specific mobile United States, the CTIA organization took via the messaging hub providers. In other Additionally, a NUVO and its subscribers are operators’ networks. steps in 2011 to establish a new set of Inter- intra-country markets, that is not the case – somewhat like a social network. Within this NUVOs provide basic services such as operator SMS Guidelines to include “non- messaging hub providers only being used for network of users is a common platform –the voice, SMS and MMS, as well as various other CMRS” service providers. These guidelines international interoperability. Additionally, as app that each subscriber uses to engage with services over any network — mobile or fixed. not only apply to app-based service noted earlier, NUVOs require standardized other NUVO subscribers or subscribers of NUVOs are typically smart-device-based providers, but also fixed-line providers such telephone numbers, which are more easily other entities through standard SMS service providers (smartphones, tablet, iPod as cable television and network providers obtained in the United States and Canada. In messaging. A NUVO with 10 million touch) that include companies and services who can supply SMS capabilities to their fixed many markets dominated by GSM operators, subscribers, all using the same app for such as Google Voice, Pinger (Textfree line subscribers. The new CTIA Guidelines domestic SMS is strictly accomplished messaging and voice or other P2P services can brand), Gogii (textPlus brand), MediaFriends provide a variety of basic ground rules with through direct-SS7-based connectivity lead to an almost unlimited number of creative (HeyWire brand), Toktumi /Line2, Enflick which non-CMRS providers must comply, between GSM operators. This completely capabilities to engage these subscribers. (TextNow brand), TextMe and fring. further guidelines for messaging hub leaves out the millions of devices that are The NUVO market is becoming an A common NUVO attribute is that the providers, and remedies to deal with those connected, but cannot interoperate with this awakening force in North America and there service requires a new ITU E.164 style players who insist on operating outside of the GSM-only SMS ecosystem. This set-up may are a few NUVOs taking tentative steps in telephone number. The telephone number is norms for legitimate person-to-person SMS. have given rise to a situation with unintended Western Europe. As long as these new typically assigned to each user or subscriber, It is important to note that the NUVO consequences. The users of these OTT apps service providers are responsible citizens (not who can then interact with others via mobile- category does not include non-SMS and devices are forced to turn to other non- purveyors of spam, for instance) and they style messaging, through voice calls or video interoperable service providers such as interoperable solutions. Consequently, the provide interoperability with the existing SMS calls. Another common NUVO attribute is WhatsApp or Kik, whose services require all market gap for free (or very low-cost) messaging ecosystem, there is a good chance that they try to interoperate with the existing subscribers to their closed messaging messaging is being filled by alternate that they will successfully coexist with MNOs messaging, video or voice ecosystem. ecosystem to download a proprietary app to providers such as WhatsApp. and by expanding the range of devices that In 2010 and 2011, NUVOs’ scope and their device. Those service providers do not We should also note that there will be some can be messaging enabled, they will serve to influence grew considerably in the United interoperate with other messaging MNO message cannibalization by such increase the number of connected States and Canada with subscriber estimates communities or mobile subscribers through services as iOS5 iMessage, which goes over- subscribers, increase messaging traffic and numbering between 15 to 20 million. Monthly SMS. In a way, they are very much new the-top as well – but this service is only for thus benefit all participants in the messaging message traffic now exceeds 5 billion Instant Messaging (IM) communities, further iOS5 devices. iMessage uses standard SMS ecosystem – subscribers, NUVOs, and messages per month to and from the Mobile adding to the fragmentation of that space. when exchanging messages with iOS5 Mobile Operators. PAGE 28 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 29. ADVERTORIALMWC12 Daily DAY3_DAY3 21/02/2012 15:31 Page 29 Paul Childs, Chief Marketing Officer, Adfonic CONCEPT, DESIGN AND CREATIVITY Advertisers looking for compelling reasons to start developing rich media campaigns need only think about some of the innovative campaigns brands are deploying across multiple Mobile rich media is creating new countries. Take for example an automotive brand that’s delivering engaging experiences and awareness as part of a new product launch, giving consumers the option to view cars in different colours or from various angles. Or the clothing retailer that’s giving potential These are the questions we believe will be addressed by mass market rich media customers the ability to choose items from its product range in different colours, and the opportunities for agencies and brands campaigns running on mobile. The term ‘rich media’ is quickly entering the mobile ability to zoom in to check the detail and mix and match with accessories. These advertising lexicon and is certainly creating a lot of hype. Although potentially quite broad in experiences go beyond what print and TV can offer brands today and extend the softer, more definition, it generally refers to ads that are based on the benefits of HTML5 technology and emotive aspects of advertising. offer consumers the opportunity to interact with the branded ad content itself. Essentially, to drive consumer engagement a rich media ad can replicate the power of a TV ad on the device screen, delivering the TV IT’S ALL ABOUT NUMBERS experience combined with touchscreen interactivity that is unique to mobile. There are a number of factors that have come together to drive the potential of rich media Generally speaking, agencies and brands do not yet have the in-house concept and as an advertising format. The first is mass penetration of smartphone devices. There were design skills required to create rich media experiences. Some ad networks have developed approximately 252 million iOS devices and 243 million Android devices globally as of the end global creative services teams to rapidly drive rich media campaigns from brief, to concept of 2011. That’s a reach of almost half a billion people. In the UK, for example, there are and storyboard, to deployment. approximately 15 million Android and iOS smartphone devices: a quarter of the UK From a technology and media distribution perspective the mobile advertising industry has population is already rich media enabled. The second is standards. ORMMA (Open Rich moved on to the next level, driven by demand from advertisers for scale. Up until recently, Media Mobile Advertising), an industry wide open initiative for advertisers, has been rich media campaigns were limited to a small number of premium mobile advertising standardised by the IAB Mobile Marketing Center of Excellence to create MRAID (Mobile networks consisting of tens of mobile sites and applications. Now, rich media can be scaled Rich Media Ad Interface Definition) which defines a common API for mobile rich media ads to billions of impressions on thousands of publisher destinations. that will run in mobile apps and web sites. This effectively provides the industry standard That’s not to say that rich media on mobile is easy. Unlike the PC-based web, where required for rich media to move mainstream. baseline browser support for most interactive features can be assumed, it’s important to Thirdly, from a creative perspective, rich media gives advertisers complete design flexibility ensure that mobile rich media campaign ad tags are served only on sites and applications Mobile advertising delivers response rates that can now start to challenge to deliver brand messages and experiences. Expandable banners are the most common rich that support all the features required to view and interact with the creative. other media channels for budgets. But what if mobile advertising could media ad unit, whereby consumers tap on a banner and get presented with countless options Mobile ad networks are responsible for certifying publishers (often across several deliver on the softer metrics like emotion, perception, awareness and recall in and experiences such as interactive mobile pages, videos or a combination of the two. different platforms and placements in each case) as being compatible with the various types addition to the usual hard metrics – leading to greater interaction, improved of ad tags; there is no one-size-fits-all approach to trafficking a rich media campaign and click-through rates and a more immersive consumer experience? mobile ad networks play a necessary role as an intermediary. For example, there is now technology that helps bridge the gap by automatically adapting tags from rich media vendors like Celtra, Phluant and Crisp to publishers that use MRAID, ORMMA and proprietary standards, thereby removing complexity. Mass market mobile rich media is sold on an audience basis, with CPM pricing. Pricing will vary with targeting, especially on the basis of the specific devices targeted (the iPad, for example commands a premium), territory or region selected, and desired demographics. “Some mobile sites or applications now have larger Cost wise, while rich media demands a premium over legacy mobile formats, it still audiences than most popular TV shows” compares incredibly favourably for traditional reach and frequency metrics versus buying, for instance, a full page magazine ad or prime time television slot. The full impact rich media will have on the mobile advertising industry will be determined during 2012 as it gains traction worldwide. The few rich media studies that have been carried out suggest that it could be a game-changer in terms of consumer response to advertising. Early pieces of research into rich media effectiveness have shown that rich media ad units can drive increases of over 450% in click-through rates compared to static banners. We are showcasing a wide range of rich media ads on the Adfonic stand in the App Planet (#7A96). To get the latest Adfonic News at MWC join us on Facebook, LinkedIn and Twitter (@adfonic). Visit our website for further information: Table 1: Android and iOS penetration in USA and EU5 countries as a percentage of overall smartphone devices; Available rich media ad impressions are now at critical mass “Mobile rich media now has global scale; over 1 billion Android and iOS users will be rich media enabled by the end of 2012” 86% 83% 74% 66% 66% 60% USA Germany France Spain Italy UK Source: Calculated using various online resources MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 29
  • 30. ANALYSIS | SOUTH KOREA Joss Gillet, Senior Analyst, Wireless IntelligenceMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 30 Majority of South Koreans using LTE networks by 2014 South Korea is set to be the world’s first major mobile market to migrate the % of connections, WCDMA/HSPA majority of its subscribers to LTE networks - with over half of the country’s users forecast to be using the next-generation networks within two years. 100% With a compelling LTE smartphone portfolio and nationwide coverage set to KT SK Telecom be in place less than 12 months after launch, the South Korean operators are Softbank Mobile NTT Docomo true LTE pioneers. Western Europe ased on analysis of earlier The expected introduction of VoLTE- B 75% technology migrations in the country, capable devices in H2 2012 is further proof Wireless Intelligence forecasts that it that the country’s operators are ahead of the % of connections will take around 35 months on average for technology curve globally; VoLTE will enable the three South Korean operators to migrate full IP capabilities for voice and data and sets 50% at least 50 percent of their respective the tone for global LTE smartphone subscribers to LTE. Market-leader SK availability and interoperability. Telecom and third-placed LG UPlus SK hit 500,000 LTE connections just four launched LTE in July 2011, while second- months after launch, while KT has set an placed KT switched on LTE at the beginning ambitious target of 4 million LTE subscribers 25% of this year. All three operators should by the end of this year. Wireless Intelligence achieve nationwide LTE coverage by mid- predicts that South Korea will cross the 40 2012 with Voice-over-LTE (VoLTE) million LTE connections mark by mid-2016. expected to be introduced in the second half Yet LTE does not represent a complete of the year. technology shift like the earlier migration 0% 1 2 3 4 5 from CDMA to HSPA. Instead, the speed of adoption of LTE services will depend on the Years after launch ABOUT WIRELESS INTELLIGENCE co-existence of the new technology with legacy networks (EV-DO, HSPA), which has Source: Wireless Intelligence Wireless Intelligence is the fostered the introduction of tiered pricing for definitive source of mobile mobile broadband services (based on either Subscriber migration onto these new Wireless Intelligence points to a number operator data, analysis and data consumption or download speeds) network technologies was significantly slower of factors that has expedited technology forecasts, delivering the most thereby helping operators to manage network at the Japanese operators. It took Docomo migrations in South Korea, including a accurate and complete set of capacity challenges. and SoftBank 57 months and 54 months, predominantly contract (rather than industry metrics available. Relied The pace of LTE migration in South Korea respectively, to move half of their subscribers prepaid) customer base, high smartphone on by a customer base of over will surpass neighbouring Japan, and could onto HSPA, while CDMA-based KDDI took penetration, fast handset replacement cycles 700 of the worlds mobile occur twice as fast as in Western Europe, 39 months to migrate half its base to EV-DO. and the widespread adoption of NFC and operators, device vendors, following the trends previously seen when South Korea (and Japan) are therefore set vertical mobile services such as financial equipment manufacturers and operators migrated to 2G and 3G technologies. to lead and shape the development of LTE in services and health. leading financial and consultancy According to Wireless Intelligence, it took the Asia-Pacific region, particularly with Rapidly rising smartphone penetration was firms, the data set is the most SK and KT just 18 months to migrate at least regards to spectrum fragmentation. At a a key trend identified in the market in 2011. scrutinised in the industry. With 50 percent of their customers to HSPA. It had regional level, South Korean operators will The KCC, the South Korean regulator, said over 8 million individual data previously taken the two operators 21 months play an important role in supporting recently that the country passed 20 million points – updated daily – the and 39 months, respectively, to migrate at economies of scale in the 1800 MHz and 800 smartphone subscribers in October 2011. service provides coverage of the least half of customers to CDMA2000 1x – MHz bands, while Japan’s NTT Docomo will According to Wireless Intelligence, this would performance of all 940 operators which operators are now looking to shut be influential in supporting LTE devices in the give the country a total smartphone and 780 MVNOs across 2,200 down to free up spectrum for LTE use. In the 2100 MHz band. penetration rate of close to 40 percent. The networks, 55 groups and 225 case of LG UPlus, it took 30 months to By contrast to the two highly advanced KCC also noted last year that Wireless countries worldwide. For further migrate half of its IS-95 base to CDMA2000 Asian markets, it has taken Western European Internet Connections (defined as any cellular information please contact 1x, while next generation EV-DO (Rev. A/B) operators almost a decade to achieve 50 device capable of accessing data – not just currently represents about 40 percent of the percent 3G penetration, a milestone not smartphones) accounted for 92 percent of the operator’s total connections. expected to be reached until Q3 this year. country’s total connections base in Q2 2011. PAGE 30 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 31. BELAIR NETWORKS | FEATURE Stephen Rayment, co-founder and Chief Technology Officer, BelAir NetworksMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 31 The Rise of the “BYOD” Enterprise and the Opportunity it Creates for the Mobile Industry BYOD (Bring Your Own Device) has The growing demand on and complexity of The survey of UK and US mobile users Figure 1 - Virtualized AP enables placed unprecedented pressure on these networks has given rise to the adoption revealed that 44% of mobile subscribers find new services models where one enterprise IT departments. It’s no of managed network services, where service the metropolitan mobile broadband experience network deployment can enable longer about ‘approved devices or providers can relieve the burden of running inadequate when they leave the home or office many services laptop lists’ – people bring their and managing network security, video – a figure that rises to 57% for smartphone preferred smartphone or tablet, no conferencing or even the entire LAN or WAN. users. This number is higher in the United matter what the company policy is According to Pyramid Research, enterprises Kingdom where 64% experience access issues. THE BUSINESS CASE FOR RELIABLE (for the most part, excluding today are increasing spending on network- Additional findings from the survey WIRELESS BROADBAND IN THE METRO government, military and medical centric managed services. This trend is being highlight further consequences rising from research organizations). fueled by the following key developments within this issue including: the enterprise and service provider space: • mCommerce, an industry which is ccording to research from expected to grow to US$31.6 billion by A Compuware, 74% of CIOs state “consumerization” is driving unrealistic expectations of the role of IT. 1. ‘Bring Your Own Device (causing more support issues) 2. Businesses’ need to focus on core IT 2016 according to analyst Forrester Research may be at risk: • Mobile video services and application Indeed, trends such as ‘Bring Your Own competencies and shift non-core functions revenues are already seeing the impact: a Device’ are leading to a range of support from CapEx IT spending to OpEx-based lack of reliable mobile broadband networks issues, as all manner of devices connect to services (outsource & cloudsource) is already putting off 64% of subscribers the corporate network. from using mobile video services - this Recent research from analyst firms also The rise of Wireless-as-a-Service (WaaS) figure rises to 71% for smartphone users. – MVNO shared access small cell networks show how the latest incarnation of the iPhone using licensed and/or unlicensed (Wi-Fi), and • Potential higher customer churn: when with secure integration to the customers alone is leading to users consuming twice as the possibility and acceptance that 3G/4G asked who they believe is responsible for core networks for billing/authentication much data as previous versions, impacting cellular networks and Wi-Fi can co-exist to resolving problems with mobile Internet or to the carriers core for fully LANs, WANs and mobile networks. Coupled improve network services, is making WaaS service, 77% of people first turn to the managed/hosted MVNO services with the plethora of tablet PCs, laptops and more feasible in 2012 and beyond than ever mobile network provider. – Co-location Services enabling multiple netbooks that are invading the enterprise IT before, particularly where there’s the ability operators to share common network environment, the challenge now is to ensure for Wi-Fi networks to be shared. Service providers seeking additional infrastructure all users have a great wireless experience. As the networking world’s equivalent of revenue or business models, now more than BYOD is taking place at a time when IT in Software as a Service (SaaS), WaaS is now starting ever have the opportunity to bundle or adapt If mobile network providers were to charge small and medium businesses are fast to gain acceptance within the IT department as a existing services to target managed services for reliable coverage, both smartphone users adapting outsourcing of all non-essential IT way of supporting business needs without the for SMB, education and hospitality markets. and average subscribers would pay US$7-8 functions, following a trend that started attributed cost and complexity of actually owning • Managed Services for small and medium dollars per month, on top of existing monthly almost a decade ago with the outsourcing of and running a wireless network – allowing the businesses, retail shops, malls and building service plans, with the 16-24 demographic the corporate PBX, fueled by the acceptance enterprise to focus on its core business and service owners using Wi-Fi or multimode small willing to pay up to US$10. This constitutes of private, public and hybrid clouds. providers to widen their metro business services. cells (Wi-Fi, 3G/Wi-Fi) for indoor, outdoor tens of billions of dollars in potential and campus coverage for their own additional annual revenue, which suggests business and customers that return on investments of additional • Managed Services for businesses that offer wireless network deployments in “Scalable service provider Smartphone Users in Metros Willing to Pay private or public wireless access for their metropolitan areas would pay back in Wi-Fi and multi-access More, Spend More on Apps & Online Services, customers, vendors and partners months. if Access to Reliable Wireless Broadband– – Ad-location and per-sub pricing models small cell networks have a Survey results from February 2012 emerge as options The opportunities are many. The role to play as Wireless as Unreliable experiences are preventing • Hosted Services where small cell networks opportunity cost of doing nothing can a Service becomes a subscribers from using video applications and enable shared access across business users amount to $ billions. Scalable service reality later this year.” accessing online commerce sites, holding and roaming service provider subscribers with provider Wi-Fi and multi-access small cell back billions in revenue, are the findings from integration to the service provider customers networks have a role to play as Wireless as a TNS Research. own core networks for billing/authentication Service becomes a reality later this year. MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 31
  • 32. ANALYSIS | THE AMERICAS Joss Gillet, Senior Analyst, Wireless IntelligenceMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 32 3G comes of age in the Americas Americas: mobile connections/technology split, 2011–2016 Connections (million) Market penetration (%) 900 140% 120% 750 100% 600 80% 450 Rapid adoption of 3G services is According to Wireless Intelligence, mobile 60% driving mobile connections and operators in the Americas added close to 3 300 revenue growth in the Americas million 3G connections every month on 40% region, according to the latest average last year, and this run rate is expected Wireless Intelligence data. to increase to 4 million 3G additions per month 150 20% in 2012. As migration to 3G accelerates, he number of 3G connections in the growth in 2G GSM connections will slow and T Americas region is estimated to have hit 100 million at the end of 2011, accounting for about 15 percent of the total could begin retracting by the end of this year. 2G accounted for 85 percent of the region’s connections in 2011 but is forecast to drop to 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 0% and more than doubling from a year earlier. 52 percent of the total by 2016. The Americas was the second-fastest Total mobile connections in the Americas growing global region in terms of 3G are forecast to hit 800 million by 2016. The Technology split connections in 2011 (rising 45 percent year- region passed 100 percent mobile penetration on-year), just behind the Middle East and in 2011, and is forecast to reach close to 130 Africa (52 percent). percent penetration by 2016. Brazil was the region’s largest 3G market The migration towards WCDMA-based 3G with 41 million 3G connections at year-end, has coincided with the region’s move away followed by Mexico (18.4 million) and from CDMA networks. According to Wireless 2011 2016 Argentina (7.8 million). Brazilian market-leader Intelligence, CDMA connections in the Vivo is the largest 3G operator in the region Americas declined by 17.5 million between with 16 million 3G connections in Q4 2011. Q4 2009 and Q4 2011 and now account for just 2 percent of total regional connections, compared to 6 percent two years ago. ABOUT WIRELESS INTELLIGENCE Migration away from these networks is complete or close to completion in many Wireless Intelligence is the cases. Telefonica closed its CDMA network in definitive source of mobile Ecuador in December, while its Brazilian arm, CDMA (Family) GSM operator data, analysis and Vivo is scheduled to do so in June this year. Other WCDMA (Family) forecasts, delivering the most Strong connections growth and the rapid LTE accurate and complete set of adoption of mobile broadband services in the industry metrics available. Relied region are driving mobile revenue growth in Source: Wireless Intelligence on by a customer base of over the region, and are responsible for rising 700 of the worlds mobile ARPUs that buck the global trend. in the period, up 4 percentage points from a percent of total GDP, with mobile operators operators, device vendors, According to Wireless Intelligence, mobile year earlier. alone contributing US$82 billion in 2010 (1.7 equipment manufacturers and ARPU in the Americas grew by US$0.27 in This trend can be observed across the per cent of the total output of the region). leading financial and consultancy Q3 2011, bucking a global decline of Americas and further data revenue growth However, to support future growth, firms, the data set is the most US$0.02. At Telefonica, the organic revenue will be fuelled by the wave of HSPA+ and operators and regulators will need pan- scrutinised in the industry. With contribution from its Latin American division LTE deployments that are underway. regional spectrum harmonisation - without over 8 million individual data increased by 5 percentage points between Q3 In Q4 2011 the first commercial LTE which economies of scale and global roaming points – updated daily – the 2010 and Q3 2011, offsetting the lower networks were launched in the region by UNE could be hindered. Brazil, Argentina and service provides coverage of the contributions from its Spanish (-2.1pp) and (EPM) in Colombia, AT&T Mobility in Puerto Chile are setting the tone for LTE frequency performance of all 940 operators European (-0.2pp) units. Rico and Ancel (Antel) in Uruguay. In band allocation in the region. According to and 780 MVNOs across 2,200 Telefonica also reported in Q3 2011 that addition, local operators in 12 regional our latest study, the vast majority of LTE networks, 55 groups and 225 growth in mobile broadband led to a 31.7 markets rolled out HSPA+ networks during connections in the Americas will be countries worldwide. For further percent rise in Latin American non-SMS data the second half of 2011. supported in the 2600 MHz band, yet the information please contact revenue (compared to a 19.6 percent group According to new figures from the GSMA, allocation of additional spectrum in the average), a segment that accounted for 25 the mobile market in Latin America currently digital dividend band and the re-farming of percent of total service revenue in the region generates an estimated US$175 billion, or 3.6 existing bands remain high priorities. PAGE 32 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 33. MWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 33 Mobile and privacy: Mobile and privacy: Are they mutually exclusive? Are they mutually exclusive? Help find answers to questions like: Help find answers to questions like : Moderator Moderator informed decisions about their personal informed decisions about their personal American Association of American A ssociation of behavioural targeting and giving behavioural targeting and giving information and privac y? information and privacy? Adver tising Agencies (4A’s) Advertising Agencies (4A’s) 6 7 users control of their data users control of their data Speakers Speakers ZONE 4 ZONE is respected and protected by those is respected and protected by those ZONE ZONE 6 ZONE 3 ZONE Thursday March Thursday 1 March 4 5 9:30 – 11:00 9 : 30 11: 00 do this in practice? do this in practice? 2 3 GSMA Seminar Theatre GSMA Seminar Theatre This session is for app developers and people This session is for app developers and people 8 1 Hall 2.1 Hall 2.1 implementing mobile apps and ser vices. implementing mobile apps and services. Mobile Free for all delegates Free for all delegates w w /mobileprivacy Transforming young people’s lives and learning 14:30 – 16:00 Wednesday 29 February GSMA Seminar Theatre through mobile Hall 2.1, FIRA What is the greatest opportunity for mobile Speakers 6 7 ZONE 4 technology for young people? Does mobile ZONE 6 ZONE 3 technology enable more productive learning 4 5 2 3 8 1 Mobile Mobile Free for all delegates Free for all delegates Education Education
  • 34. MWC12 Daily DAY3_DAY3 21/02/2012 14:16 Page 34 Mobile World Capital - Barcelona Hospitality Suite 1F00 WELCOME TO Visit us at To arrange a visit or for more information go to or contact Founding Partners: MINISTERIO DE INDUSTRIA, ENERGÍA Y TURISMO
  • 35. VILLAGE MAPMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 35 Hall 1.0 Level 3 Hall 8.0 Auditorium 1 (Conference Room) Opening Times Ground Floor Bar and Restaurants - Opening Keynote 1: Mobile Operator Strategies Bar and Restaurants Cloakroom EXHIBITION OPENING TIMES (Monday) Cloakroom Damm Bar Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) and - Keynote 2: The Connected Consumer (Monday) Exhibition Exhibition Hall 8.0 Information Desks – Sponsored by - Mobile World Live Extra featuring Facebook (Monday) GSMA Pavilion Monday 27 February ..............................................09:00 – 19:00 - Mobile World Live Keynote featuring Ford Tuesday 28 February ..............................................09:00 – 19:00 Toilets GSMA Sales Office Wednesday 29 February..........................................09:00 – 19:00 Level 1 - Keynote 3: Mobile Operator Strategies in Developing Hospitality Suites Thursday 1 March ..................................................09:00 – 16:00 Hospitality Suites Markets (Tuesday) Information Desk – Sponsored by - Keynote 4: Exploring the Mobile Cloud (Tuesday) Toilets OUTDOOR EXHIBITION AND HOSPITALITY Hall 2.0 - Global Mobile Awards Ceremony (Tuesday) SUITE AREAS Ground Floor Avenue Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), - Mobile World Live Keynote featuring Google Hall 4 (4.0, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Accommodation Services – provided by (Tuesday) ATM/Cash Machine Hall 8.0, App Planet (Hall 7.0), Avenue, Zone 3 (Z3), Bar and Restaurants - Keynote 5: Mobile OS & Applications (Wednesday) Exhibition Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6) Damm Bar - Keynote 6: Financial Services in a Mobile World Fast Track /Access Monday 27 February ..............................................07:30 – 22:00 Cloakrooms Lost & Found Tuesday 28 February ..............................................07:30 – 22:00 (Wednesday) Wednesday 29 February..........................................07:30 – 22:00 Exhibition - Regional Focus: BRICS & The Challenges of Metro Ticket Machines Thursday 1 March ..................................................07:30 – 16:00 Information Desks – Sponsored by Innovation (Wednesday) Police Station Registration – Sponsored by Restaurant Booking REGISTRATION OPENING TIMES - Mobile Money - NFC (Wednesday) Toilets Service – provided by Saturday 25 February ..............................................09:00 – 18:00 - Mobile World Live Keynote featuring Ericsson VAT Refund/Tax Toilets Sunday 26 February ................................................09:00 – 20:00 (Wednesday) Monday 27 February ..............................................07:00 – 20:00 Mezzanine Meeting Rooms A,B,C & D - Keynote 7: Driving the Mobile Technology Evolution Plaza España Tuesday 28 February ..............................................07:30 – 19:00 (Thursday) Wednesday 29 February..........................................07:30 – 19:00 Level 1 Airport Shuttle Thursday 1 March ..................................................07:30 – 16:00 Room 5 (Conference Room) Metro Station Exhibition Media Centre - Mobile Health: Getting Mobile into the System Taxi Station Networking Lounge (Monday) - Mobile Health: mHealth for the User (Monday) Avenida Rius I Taulet (between upper GSMA Seminars Bar and Restaurants - Mobile Health: Emerging Markets (Tuesday) and lower village) - Mobilising the Retail Business (Tuesday) Hotel Shuttle Buses Hall 3.0/Courtyard - Consumer Devices: Riding the Smart Device Wave Private Shuttle Buses TOILETS FIRST AID CENTRE ATM/Cash Machine (Wednesday) Taxi Station Bar and Restaurants - Embedded Mobile: State of the Market Exhibition Zone 3, Zone 6 CAFÉS & RESTAURANTS SHUTTLE BUS (Wednesday) First Aid - Embedded Mobile: Automotive & Utilities Exhibition CLOAKROOMS TAXI RANK Hall 4.0 (Thursday) National Palace/MNAC - Embedded Mobile: Consumer Electronics Bar and Restaurants (Thursday) Leadership Summit ATM MACHINE VIP PICK UP & DROP OFF POINT Business Centre (Level 8) provided by Room 6 (Conference Room) ONCE Cloakroom (Level 0) - Business Transformation: Operators as Agile FREE WIFI HOTSPOTS INFORMATION DESKS Hospitality Suites LG Businesses (Monday) Hourly Meeting Rooms (Level 8) - Business Transformation: Operators as Intelligent Cupula METRO TICKET MACHINE EXHIBITOR SERVICE DESKS Information Desk (Level 2) – Sponsored by Partners (Monday) TICKET MACHINE Toilets HTC (Sunday, Monday) - Mobile Cloud: Home of the Future (Tuesday) POLICE STATION RESTAURANT BOOKING SERVICE VIP Networking Lounge (Level 0) - Mobile Cloud: Cloud & Network Intelligence Mies Executive Hospitality Suites (Level 1) (Tuesday) NVIDIA (Monday) LOST & FOUND METRO Hall 5.0 - Networks: Network Infrastructure Costs Intel (Tuesday, Wednesday) (Wednesday) Level 0 - Networks: QoE & Capacity (Wednesday) Auditorium 2 (Conference Room) GSMA Meeting Room 32 - Mobile Applications: Apps for All (Monday) Toilets - Mobile Applications: The Future of Voice & VILLAGE MAP Messaging (Monday) Hall 6.0 SPONSORED BY - Mobile Applications: Building for Tomorrow Cloakroom (Tuesday) Exhibition - Mobile Enterprise (Tuesday) Hospitality Suites - Mobile Innovation: A Vision of 2022 (Wednesday) Meeting Rooms: A, B & C - Media & Entertainment: The Future of Mobile Music (Wednesday) Zone 4 - Technology Evolution: Network Architecture Exhibition Evolution (Thursday) VIP Pick-Up & Drop-Off Point Sponsored by - Technology Evolution: Network Operations Paella Restaurant Evolution Sponsored by Auditorium 3 (Conference Room) - Mobile Cloud: Competitive Landscape (Monday) Zone 5 - Mobile Cloud: Contending for Content (Monday) Exhibition - Mobile Advertising: Mobile in the Marketing Mix (Tuesday) Magic Fountain - Mobile Advertising: Social Media (Tuesday) Networking by Moonlight (Monday & Tuesday - Mobile Advertising: The Mobile Advertising 18.30 - 20.30) Ecosystem (Wednesday) - Mobile Advertising: Emerging Markets App Planet (Hall 7.0) (Wednesday) Application Developer Conferences - Mobile Money: Developments in mPayments App Lounge – Sponsored by The App Monetization Exchange (Thursday) Bar and Restaurants - Mobile Money: Emerging Markets (Thursday) Cloakroom Speaker Testing Room Damm Bar Speaker Preparation Room Exhibition Cloakroom First Aid Toilets Hospitality Suites Information Desk – Sponsored by Level 1 Prayer Room Conference Restaurants Toilets Information Desk – Sponsored by Rich Communication Suite, Monday Toilets GSMA Spam Reporting Service, Monday and Level 2 Tuesday Conference Pass Upgrade Desk Mobile Advertising (MMM/MAM), Monday and Mobile World Live TV Studio Thursday GSMA Meeting Rooms 1 & 2 Mobile Broadband - an update on HSPA+ and LTE, Rooms 21,22,23 Monday Medas Restaurant GSMA OneAPI, Tuesday Supplier Offices:- Embedded Mobile Seminar, Tuesday - Exhibition Freighting Mobile Energy Efficiency and Green Power for - Itn International - Lead Retrieval Services Mobile, Wednesday MMU Working Group, Wednesday All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 35
  • 36. FLOORPLANS | HALL 1MWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 36 1A23 1A15 1A03 1A55 1A45 1A41 1A27 1A19 1A59 1A07 1A11 1A62 1A56 1A50 1A48 1A40 1B19 1B13 1B01 1A46 1B31 1A70 1B63 1B59 1B55 1B51 1B49 1B39 1B70 1B14 1B12 1B08 1B18 1B22 1C01 1C63 1C53 1C43 1C31 1C13 1C09 1C05 1C67 1C17 1C62 1C58 1C50 1C44 1C34 1C14 1C06 1D01 1D19 1D67 1D45 1D33 1D07 INFORMATION DESK 1D64 1D62 1D56 1E51 1D06 1D68 1D34 1E19 CAFÉS & RESTAURANTS 1D70 1E01 1E67 1E57 1E47 1E43 1E05 1E03 1E69 1E37 1E31 HEIGHT TO UNDERSIDE OF PIPE = 4.6m 1E70 1E60 1E58 1E72 1E56 1E52 1E44 1E38 1E32 1E02 1E62 1E04 1E74 1E54 1E64 1F17 1E68 1E66 1F07 1F61 1F53 1F47 1F43 1F39 1F33 1F25 1F01 1F69 1F05 1F59 1F51 1F68 1F00 CLOAKROOMS 1F62 1F60 1F04 1F44 1F38 1F24 1F20 1F14 1F56 1F02 1F70 1G59 1G31 1G63 1G55 1G49 1G45 1G39 1G19 1G15 1G13 1G05 1G03 1G69 1G61 HE IGHT TO UN DE RS IDE OF PIP E= 1H6 1G38 1G36 1G34 1G32 1G26 VILLAGE MAP 4.6 m 0 1H49 1G48 1H21 1H39 1H33 SPONSORED BY 1PB 1 1H29 1J4 6 1J37 1J33 1J31 1J4 5 1J4 4 1J42 1J36 1J34 1J32 1.1HS51 1.1HS49 1.1HS47 1.1HS43 1.1HS39 1.1HS35 1.1HS25 1.1HS21 1.1HS29 1.1HS52 1.1HS48 1.1HS40 1.1HS36 1.1HS32 1.1HS28 1.1HS24 1.1HS20 1.1HS57 1.1HS62 1.1HS59 1.1HS61 1.1HS65 1.1HS64 ACCESS TO 1.1HS70 1.1HS72 All information correct as of February 17, 2012 PAGE 36 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 37. HALL 2.0 & 2.1 | FLOORPLANSMWC12 Daily DAY3_DAY3 21/02/2012 13:24 Page 37 VILLAGE MAP 2.1EZ11 2.1EZ10 2.1EZ9 2.1E91 2.1E83 2.1E77 2.1E75 2.1E71 2.1E69 2.1E67 2.1E65 2.1E63 2.1E61 2.1E57 2.1E53 2.1E51 SPONSORED BY 2.1E98 2.1EZ13 2.1EZ6 2.1E96 2.1E70 2.1E64 2.1E62 2.1E56 2.1E52 2.1E80 2.1E76 2.1E74 GSMA MEDIA CENTRE 2.1EZ14 2.1EZ5 2.1E68 2.1D59 2.1E94 2.1E60 2.1EZ15 2.1EZ4 2.1E58 2.1D51 2.1EZ16 2.1EZ3 2.1D63 2.1D61 2.1D67 2.1D53 2.1E59 2.1D97 2.1EZ17 2.1EZ2 2.1D75 2.1D71 2.1D69 2.1EZ18 2.1EZ1 2.1D80 2.1D78 2.1D74 2.1D72 2.1D70 2.1D66 2.1D60 2.1D46 2.1D26 2.1D20 2.1D16 2.1D10 2.1D08 2.1D58 2.1C49 2.1D40 2.1D34 2.1D24 2.1C85 2.1C83 2.1C81 2.1C75 2.1C73 2.1A69 2.1A59 2.1C45 2.1C27 2.1C15 2.1C13 2.1C11 2.1C09 2.1C07 2.1C72 2.1C70 2.1C66 2.1C62 2.1C60 2.1C58 2.1C50 2.1C28 2.1C26 2.1C12 2.1C64 2.1C38 2.1C20 2.1C10 2.1B77 2.1B75 2.1B73 2.1B71 2.1B61 2.1B59 2.1B51 2.1B25 2.1B11 2.1B29 2.1B27 GSMA Seminar 2.1B82 2.1B78 2.1B76 2.1B74 2.1B72 2.1B58 2.1B40 2.1B32 2.1B26 2.1B12 2.1B10 Theatre Networking 2.1B22 2.1B20 2.1B16 2.1B14 2.1A85 2.1A83 2.1A81 2.1A79 2.1A77 2.1A75 2.1A73 Lounge 2.1A58 2.1A39 2.1A33 2.1A27 2.1A21 2.1A19 2.1A15 2.1A13 2.1A11 2.1A05 2.1A82 2.1A78 2.1A76 2.1A74 2.1A72 2.1A70 2.1A68 2.1A64 2.1A56 2.1A42 2.1A40 2.1A36 2.1A34 2.1A32 2.1A28 2.1A24 2.1A14 2.1A12 2.1A10 2.1A06 REGISTRATION I The mPowered Brands Theatres and CAFÉS & RESTAURANTS Ambassador Lounges can be found FREE WIFI HOTSPOT on the Mezzanine Level of Hall 2.1 2D01 Powered by Cisco 2D02 2B01 2D03 ACCESS TO 2D05 2A06 2D06 2C05 2C06 2B05 2B06 2A05 MEZZANINE 2A10 2C09 2C10 2B09 2D08 2A14 2B12 ACCESS TO 2C13 2C14 2A16 2B13 2D14 2C15 2A07 2A17 2D15 2C16 2D16 2B16 DAMM 2B17 2H02 2H01 2H04 2G01 2F01 2F02 2J01 BAR 2D20 2C19 2C20 2D23 2A26 2H08 2F07 2H07 2G11 2F08 2B26 2A23 2A25 2G08 2D26 2C25 2C26 2B25 2E07 2J09 2A27 2H10 2F09 2A28 2F12 2G13 2E12 2J11 2G12 2D29 2C28 2B27 2.95m To bottom of unit 2A29 Aircon 2J12 2H11 Unit 2H14 2F14 2B28 2A31 2J18 2E14 2J15 2G16 2D28 2C31 2H19 2G15 2J20 2H18 2G18 2D33 2F13 2B38 2A35 2E17 2E18 2B33 2B39 2A37 2G20 2D40 2C37 2F18 2D37 Ramp 2J21 2B40 2J25 2J27 2F27 2G28 2F28 2J29 2D49 2C46 2B47 2F29 2E33 2C47 2J31 2F32 2E30 2G32 2H34 2A47 2F33 2D51 2B53 2H33 2A56 2G37 2G33 2F36 2E35 2D54 2C53 2J41 2H36 2E38 2F37 2C62 2A58 2B57 2D59 2J49 2J42 2A60 2G38 2E41 2H42 2G39 2F41 2D62 2C63 2B61 2A61 2J46 2A62 2A66 2H43 2H45 2H50 2G41 2D65 2J48 2E46 2B68 2B69 2J51 2H54 2C67 2H47 2D66 2B70 2J50 2G45 2B69-B 2J53 2A70 2H56 2B69-C 2J52 2J55 2B72 2A67 2H53 2E58 2J54 2J57 2B73 2H58 2G50 2E47 2D77 2C75 2C72 2F49 2J56 2B76 2J59 2H57 2H60 2G55 2D82 2A78 2J61 2J58 2B75 2B80 2H61 2G57 2J63 2J60 2H59 2A73 INFORMATION DESK 2C81 2B77 2B82 2H64 2G63 2A82 2J64 2J65 2H62 CAFÉS & RESTAURANTS 2E66 2A86 2J69 2J70 2H69 2H70 2H71 2G69 2G70 2F69 2C88 2B87 2B89 2B90 FREE WIFI HOTSPOT 2D88 2A90 Powered by Cisco 2C115 2C114 2C105 2C103 2C92 2B113 2B112 2B111 2B92 2A92 2A97-B 2C112 2C106 2C102 2C93 2B127 2B110 2A126 2A111 2A110 MEZZANINE 2B115 2C107 2C101 2C94 2B126 2B109 2B93 2A108 2A125 2A112 2B116 2C111 2C100 2C95 2B125 2B108 2C110 2A107 2B117 2A97 2C109 2C96 2B124 2B106 2C108 2B95 2A114 2B119 2A103 2C9 8 2B104 2B98 2A116 2A102 2B123 2A122 2B122 2B100 2A118 2A101 2B120 2A100 CLOAKROOMS 2B103 2B101 2B102 2A120 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 37
  • 38. FLOORPLANS | HALL 3.0 & HALL 3.1MWC12 Daily DAY3_DAY3 21/02/2012 13:25 Page 38 CY03 CY01 CY15 CY13 CY07 CY08 CY06 CY02 COURTYARD RESTAURANT CY18 CY20 CY22 CAFÉS & RESTAURANTS FREE WIFI HOTSPOT CY31 Powered by Cisco CY17 CY19 CY21 CY23 CY29 CY25 ATM MACHINE ACCESS TO ACCESS TO ACCESS TO ACCESS TO ACCESS TO 3.1HS71 3.1HS65 3.1HS61 3.1HS51 3.1HS41 3.1HS37 3.1HS35 3.1HS33 3.1HS31 3.1HS29 3.1HS13 3.1HS09 3.1HS05 3.1HS21 3.1HS19 3.1HS17 3.1HS15 3.1HS01 3.1HS72 3.1HS70 3.1HS64 3.1HS62 3.1HS60 3.1HS58 3.1HS56 3.1HS54 3.1HS50 3.1HS44 3.1HS42 3.1HS36 3.1HS34 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS10 3.1HS08 3.1HS04 3.1HS02 3.1HS83 3.1HS84 3.1HS86 3.1HS85 3.1HS88 3.1HS87 3.1HS90 CAFÉS & RESTAURANTS 3.1HS91 3.1HS94 ACCESS TO 3.1HS93 3.1HS96 ACCESS TO 3.1HS97 3.1HS98 ACCESS TO 3.1HS100 3.1HS99 3.1HS102 ACCESS TO 3.1HS101 GALLERY 3.1HS113 3.1HS112 3.1HS115 3.1HS117 3.1HS114 3.1HS125 3.1HS126 3.1HS127 VILLAGE MAP 3.1HS129 SPONSORED BY 3.1HS131 3.1HS133 3.1HS138 3.1HS140 3.1HS147 3.1HS149 3.1HS153 3.1HS155 3.1HS161 3.1HS165 3.1HS171 3.1HS175 3.1HS181 3.1HS185 3.1HS187 3.1HS137 3.1HS156 3.1HS158 3.1HS162 3.1HS164 3.1HS166 3.1HS168 3.1HS170 3.1HS172 3.1HS174 3.1HS176 3.1HS184 3.1HS186 All information correct as of February 17, 2012 PAGE 38 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 39. HALL 4 & HALL 6 | FLOORPLANSMWC12 Daily DAY3_DAY3 21/02/2012 13:25 Page 39 4.5HS11 4.5HS01 4.5HS23 4.5HS17 4.8MR8 4.8MR6 4.8MR7 4.5HS29 Business 4.8MR5 4.9HS01 Centre 4.8MR4 4.5HS16 4.5HS04 4.5HS02 Hall 4.5 - 4.7 4.8MR3 4.8MR2 4.5HS14 4.5HS44 4.8MR1 Hourly Meeting Rooms 4.6HS46 56 4. HS 6H 4.7 S4 8 4.6HS38 8 S5 4. 7H 6H 4.7HS59 4.7HS61 4. S5 4.7HS63 0 4.6HS01 4.7HS57 0 4. S6 6H 7H S5 4.6HS02 4. 4.6HS39 2 4.7HS43 Hall 4.8 4.6HS05 4.6HS04 4.6HS36 4.6HS35 4.6HS49 4.7HS47 4.7HS41 4.7HS39 4.7HS35 4.6HS07 4.7HS33 4.6HS06 4.6HS31 4.6HS53 4.6HS09 4.6HS08 4.7HS50 4.7HS48 4.7HS46 4.7HS44 4.7HS42 4.7HS38 4.7HS36 4.7HS32 4.7HS31 4.6HS57 4.6HS27 4.7HS27 4.6HS11 4.6HS12 4.6HS22 4.7HS04 4.7HS06 4.7HS10 4.7HS12 4.7HS14 4.7HS18 4.7HS20 4.7HS22 4.6HS61 4.6HS13 4.7HS01 4.7HS03 4.7HS05 4.7HS13 4.7HS15 4.7HS19 4.6HS15 4.6HS17 4.6HS21 4.6HS23 4.6HS62 4.6HS63 FREE WIFI HOTSPOT Hall 4.0 - 4.1 Powered by Cisco INFORMATION POINT 4.1EHS7 4.1EHS8 4.1EHS9 4.1EHS10 4.1EHS11 4.1EHS12 4.1EHS13 4.1EHS14 4.1EHS15 4.1EHS16 4.4HS31 4.4HS25 4.4HS19 ACCESS TO 4.1EHS6 4.1EHS5 4.1EHS4 4.1EHS3 4.1EHS17 4.1HS01 4.4HS09 4.4HS20 4.4HS16 4.1EHS18 4.4HS30 ACCESS TO 4.1EHS2 4.1EHS19 Hall 4.2 - 4.4 4.4HS07 4.1HS37 4.4HS05 4.1EHS1 4.4HS14 ACCESS TO 4.4HS03 4.1HS14 4.4HS02 CLOAKROOMS 4.1HS02 4.4HS01 VIP Networking Lounge 4.2HS12 4.2HS15 4.3HS40 VILLAGE MAP 4.3HS30 4.2HS18 4.3HS50 SPONSORED BY 4.2HS25 4.3HS02 4.3HS10 4.3HS12 4.2HS40 4.2HS36 4.0HS27 4.0HS19 4.0HS02 4.2HS42 4.3HS01 4.3HS05 4.3HS13 4.3HS15 4.3HS19 ACCESS TO TOILETS 6E01 6E20 6HS10 6HS8 6HS4 6HS84 6HS82 6HS28 6HS24 6HS20 6HS18 6HS14 6E30 6HS80 6C43 6C50 6C63 6C23 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 39
  • 40. FLOORPLANS | APP PLANET & HALL 8MWC12 Daily DAY3_DAY3 21/02/2012 13:25 Page 40 VILLAGE MAP SPONSORED BY 7I10 Auditorium A 7H10 7H20 7H1 7H12 7H14 7H16 7H2 7H30 7G7 7G9 7G11 7G4 7G6 7G8 7G10 7H40 Auditorium B Damm Bar (HALL 7) 7F1 7F3 7F5 7F10 7F12 7F14 7F16 7F20 7F24 App Lounge 7E42 7E44 7E52 7E58 7E68 7F89 7F91 7F93 7F95 7F97 7F81 7F83 7F85 7F87 7D36 7E45 7E47 7E61 7E63 7D64 7F80 7F82 7F84 7F86 7D42 7D50 7D56 7E75 7E69 7E81 7E83 7E85 7E87 7D46 7D58 7D60 7D62 7E73 7E80 7E82 7E84 7E86 7C56 7D22 7D35 7D90 7D81 7D83 7D85 7D87 7D45 7D49 7C70 7D20 7C37 7D61 7C18 7E71 7C58 7C38 7D80 7D84 7C28 7C30 7C42 7C44 H 7C62 7C81 7C83 7C34 7C82 7C86 7C87 7C90 7C35 7C69 7C80 7B26 7B28 7C106 7B34 INFORMATION POINT 7B38 7B70 7B80 7B82 7B84 7B90 7B96 7B104 Auditorium C 7B33 CAFÉS & RESTAURANTS 7B42 7B102 7B35 7B68 7A80 7B86 7B92 7B98 7A86 7A96 7A103 7A107 7A112 7A82 7A38 7A72 7A84 7A88 7A90 7A92 7A94 7A98 7A100 7A102 7A104 7A106 PRAYER ROOM CLOAKROOMS FREE WIFI HOTSPOT Powered by Cisco ACCESS TO INFORMATION POINT CAFÉS & RESTAURANTS CLOAKROOMS 8C01 ACCESS TO 8C129 8C115 8C25 8C141 8C139 8C67 8C55 8C167 8C132 8C118 8C78 GSMA 8C66 8C32 8B175 8B171 8C72 8B169 Pavilion SALES 8B145 8B109 8B101 8B91 8B83 8B53 OFFICE 8B127 8B73 8B65 8B79 8B177 8B117 8B71 8B30 8A171 8B76 8B110 8B94 8B70 8B68 8B192 8A51 8A139 8A125 8A115 8A102 8A84 8A159 8A147 8A169 8A77 8A69 8A67 8B178 8A111 8A93 8A167 8A28 8B197 8A150 8A142 DAMM BAR 8A86 8A80 8A76 8A70 8A50 C3 All information correct as of February 17, 2012 PAGE 40 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 41. ZONE 3, ZONE 4 & ZONE 5 | FLOORPLANSMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 41 Z3.1 Z3.2 Z4.1 Z4.2 Paella Restaurant VIP Pick-Up & Drop-Off Z5.1 Z5.1 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 41
  • 42. FLOORPLANS | ZONE 6 & AVENUEMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 42 Z6.1 TOILETS CLOAKROOMS VILLAGE MAP SPONSORED BY CAFÉS & RESTAURANTS ATM MACHINE METRO TICKET MACHINE ACCESS TO ACCESS TO AVENUE ACCESS TO ACCESS TO TOILETS AV105 AV107 AV108 AV109 AV114 AV116 AV100 AV102 AV97 AV99 AV89 AV90 AV91 AV92 AV94 AV95 TOWER AV34 AV33 AV32 AV30 AV29 AV27 AV25 AV23 AV22 AV43 AV42 AV41 AV38 AV37 AV35 AV44 AV47 AV48 AV14 AV12 AV06 AV09 AV01 AV16 AV20 AV10 AV03 AV05 TOWER AV76 AV78 AV79 AV81 AV83 AV84 AV86 AV87 AV71 AV72 AV74 AV64 AV66 AV69 AV55 AV60 All information correct as of February 17, 2012 PAGE 42 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 43. EXHIBITOR LISTINGMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 43 COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND Kineto Wireless 1A41 DTS 1.1HS39 Cassis International 2F49 HALL 1.0 Kochar Infotech P Ltd 1J33 EMPIRIX INC. 1.1HS25 Castlabs GmbH 2D51 @-yet GmbH 1B13 Korea Trade-Investment Promotion Agency (KOTRA) 1E05, 1F07 F5 Networks 1H21, 1.1HS64 Cavium, Inc. 2B05 7Layers 1G34 KOTRA HQ 1F07 Gameloft 1.1HS24 cDemo Mobile Solutions 2A97-B Accanto Systems 1J37 Lavandoo Mobile Solutions GmbH 1B13 Informa Telecoms & Media 1.1HS40 Ceedo 2D82 Accuris Networks 1F17 LogMeIn 1G31 Intellect c/o Tradefair Ltd 1.1HS43 CelCite 2B13, 3.1HS44 Adax 1E43 MACH Sarl 1H49 JDSU 1G63, 1.1HS65 CellGuide 2C75 ADECEF 1F56 Mavenir Systems 1G45 Meucci Solutions 1J46, 1.1HS47 Cellint Traffic Solutions 2C62 Adobe Systems Incorporated 1C31, 4.1HS37 MCTEL 1G13 Mobixell Networks, Ltd. 1.1HS51 CellMax Technologies AB 2B06 Aeroflex 1B14 MediaTek Inc. 1C58, 3.1HS161 Radisys 1F01, 1.1HS28 Cellular Italia S.p.A. 2F18 Agilent Technologies 1A46, 1.1HS35 Medisana AG 1B13 Sand 9 1.1HS52 CelPlan Technologies Inc 2D37 AIRCOM International 1A23 METRO GROUP Future Store Initiative 1B01 Tango Telecom 1F17, 1.1HS59 Centile Telecom Applications 2A35 Airspan Networks 1C53 Meucci Solutions 1J46, 1.1HS47 Tektronix Communications 1D67, 1.1HS36 Cerillion Technologies Ltd 2D65 Airweb SAS 1G32 Mformation Technologies 1A56, 4.4HS31 Tensilica 1F39, 1.1HS70 certgate GmbH 2C112 Aito Technologies 1E19 Microsoft Corporation 1D19 The Now Factory 1F17, 1.1HS61 CETECOM GmbH 2D77 AixSolve GmbH 1B13 Mindspeed Technologies 1E57, 3.1HS131 Vantrix 1.1HS48 CGIT 2E47 Altobridge 1F17 Mixem Solutions Ltd. 1E19 Watchdata Technologies Pte Ltd 1C05, 1.1HS32 Cinetix Srl 2A10 AMPHENOL ANTENNA SOLUTIONS 1D56 Mobile World Capital - Barcelona Hospitality Suite 1F00 Cluster Edit 2E47 Anite Telecoms Ltd 1F43 MobileAware 1F17 HALL 2 Coelmo srl 2C111 Anritsu 1B31 MobileMonday Belfast 1E67 Coiler Corporation 2A26 Mobilethink A/S 1F68 2N TELEKOMUNIKACE 2G13 Comba Telecom Systems AB 2E30 AQ Corporation 1E05 Movirtu Limited 1D64 2operate ApS 2A05 COMITE EXPANSION ECONOMIQUE DU VAL DOISE 2E47 Argela 1C13 MTLD Top Level Domain T/a DotMobi 1F17 6WIND 2B122 Commsquare 2H33 Arieso 1D62, 3.1HS62 Muvee Technologies Pte Ltd 1F04 a:k:t: Informationsystems AG 2H71 Communology GmbH 2B68, 3.1HS112 ARM Limited 1C01, 1.1HS57 My Tour Talk 1E67 Acapela Group 2E47 Computaris International Limited 2A60 Ascom Network Testing 1C09 N Diseno Y Arte Digital, SL 1J42 Accel Telecom 2C72 Comsys Telecom & Media - I-New Communicative Solutions 2B82 Ascot International Srl 1A19 N.A.T. GmbH 1B13 Accuver/Innowireless 2B127 ConceptWave Software Inc. 2A112 Astellia 1B08 NEOMTEL 1E05 Ace Technologies Corp. 2F09 Cooler Master Europe B.V. 2A90 AT4 wireless 1H29 NetScout 1G05 AceAxis Ltd 2F07 Coresonic AB 2F13 Automation Engineering Incorporated 1J32 Nexus Telecom AG 1J36 ACT750 2E47 CPC Co Ltd 2C94 Avanquest Software (BVRP) 1B59 Novatel Wireless, Inc. 1A55 ActivNetworks 2E47 Creova 2F49 avinotec GmbH 1B13 NRW.International GmbH 1B01, 1B13 AD4SCREEN 2E47 Crypto Telecommunication Security SA 2F14 Bayer MaterialScience AG 1G49 Nujira Ltd 1C62 ADAPTIT SA 2H61 Crystal Reality LLC 2F69 Benetel 1F17 NVIDIA Ltd 1C34 Adelya 2E47 CTDI GmbH 2H01 Bercut Ltd. 1A45 NXP Semiconductors Netherlands BV 1F14 ADEUZA 2F49 Danish IT Industry Association 2A05 Bluechip Technologies t/a Guardian24 1E67 NXP Software 1A15 ADTECH AG 2B38 Datang Telecom Technology & Industry Group 2H33 Bluegiga 1F62 Olaworks Inc 1E05 Advanced Track and Trace 2E47 Dataport Bilgi Islem Çözümleri San. ve Tic. Ltd. Sti. 2E66 Booz & Company GmbH AV116, 1F51 OnMobile Global Ltd 1F38 Advantech Co. Ltd. 2G38 DATATRONICS, S.A. 2A86 boxPAY 1F17 Open Idea 1H33 Aeon Consulting 2E47 Davicom, a division of Comlab 2A101 brite:bill 1F17 Opera Software 1C44 Aerotel Medical Systems 2C72 DAXIUM 2E47 Busan Technopark (Senior Product Industrial Center) 1E03 OPTICOM GmbH 1B39 AFD Technologies 2E47 DAZA-T ELECTRONICS COMPANY 2J54 Business Oulu 1E31 ORBIT IT Solutions 1B13 Agence Regionale De Developpement Paris Ile -De France 2E47 D-CAT Technologies 2E66 Cambridge Broadband Networks Limited 1G26, 4.3HS30 P3 communications GmbH 1B70 agenceNTIC Bourgogne 2E47 Defne 2H42 Cambridge Consultants Ltd 1E69 Paper Bag Ltd 1E67 AIPTEK International Inc. 2J18 DELTA OHM 2E47 CBOSS 1D06 Parfield Software S.A.E. 1D33 Aktavara AB 2F13 Deltanode Solutions AB 2A23 CCI - COMMUNICATION COMPONENTS INC 1E62 Peter-Service 1A48 Alberta Canada 2A108, 2A110, 2A97-B Desay Electronics (Huizhou) Co Ltd 2A103, 7F97 Celluon Inc 1F07 Phone Fashion 1F59 Alberta ICT Industry Association 2A110 Dhatim 2E47 CERAGON 1D01 Picochip 1E57, 3.1HS127 Allot Communications 2B53 Dialog Semiconductor AV108, 2F28 CEVA 1F33 Polystar Instruments AB 1E04 ALSETT 2E47 Dialoga Group 2C20 Chips & Media Inc 1F07 Powerme Mobile 1J45 Altai Technologies Ltd 2C96 Dicapac Co., Ltd. 2B109 CM International 1C67 Printechnologics GmbH 1J37 AltiGen Communications, Inc. 2D33 DigiMo Group Ltd 2C72 Comarch S.A. 1F20 Project People Limited 1H60 Alvarion 2A114, 2C25 Digital Receiver Technology, Inc. 2B106 CommProve 1H39 PROTEI 1B49 AM3D A/S 2A05 Digitata 2C105 COMPRION GmbH 1G38 PT 1G15 AMD Telecom S.A. 2E07 DingLi Communications Corp.,Ltd. 2E35 Comptel Corporation 1C06 Qualigon GmbH 1B13 AMOS- Spacecom 2C72 Discretix Technologies Ltd. 2C72, 4.7HS22 ComputaMaps 1C17 RADCOM 1D01 ANT+ 2C93 DocDoku 2E47 Comviva 1E01 Radisys 1F01, 1.1HS28 AnyDATA Corporation 2A78 DORIANE 2F49 Contela 1F07 Redknee 1E37, 3.1HS165, 3.1HS171 Apliman Technologies 2J25 Doro AB 2G01 Convergys 1G69, AV69 Revector 1E58 AppBooster Sweden AB and OptiCaller Software 2F13 Dotemu 2E47 Creanord Oy 1E19 Rightware Oy 1E19 Appsfire 2E47 DragonWave Inc. 2A118 Creative Communication Solutions - Cequens 1D33 Roamware Inc 1E44 AppSpotr by CamClic 2F13 DxO Labs 2E47, 3.1HS88 Crucialtec Co., Ltd. 1G39 Rockshore 1E56 APS DIGITECH HOLDINGS LIMITED 2J61 EASTCOMPEACE SMART CARD CO.,LTD. 2H36 CSIT 1E67 Rohde & Schwarz GmbH & Co. KG 1E51 Aptilo Networks 2B117 eb Lab 2E47 cVidya Networks Ltd. 1F05 Rsupport Co., Ltd 1E05 AQUAFADAS 2F49 Echovox 2F49 Cypress Semiconductor Corp 1B12, 1.1HS21 S3 Group 1F17 Aquaways Co., Ltd. 2J20 Elan Microelectronics Corporation 2G33 Dasan Networks, Inc 1E74 SAP AG 1B22 AriadNEXT 2F49 Electro Power Systems SpA 2B104 digame mobile GmbH 1B13 Scottish Development International 1E68 Arkamys 2E47 Elite Mobile 2C10 DigitalAria Co Ltd 1F07 Secusmart GmbH 1B13 Arkivator Telecom 2F13 Elliptic Technologies 2A112 Ditech Networks 1E52 sensewhere Ltd 1E64 Artı Teknoloji Kollektif Sti. 2E66 EMSS Consulting (Pty) Ltd 2B70 Dolby Laboratories, Inc. 1C43, 1.1HS72 SES RFID Solutions GmbH 1B13 Artificial Solutions 2F13, 7F86 Encap 2A67 Dream Chip Technologies Ltd 1E72 Sewon Teletech Inc 1F07 Artilium 2H33 Endstream Communications 2J12 Duesseldorf, City of 1B13 Silent Communication 1F02 Artiza Networks, Inc. 2D49 ephoneNet 2E47 E-Blink 1F61 Silicon Vision 1D33 arvato distribution GmbH 2J09 ERCOM 2D66 ECCO Outsourcing 1D33 Singapore Pavilion (SMa) 1F04 Ascade 2F13 Escaux 2H33 Egypt South Africa for Communications 1D33 SK C&C 1F07 Asentria Corporation 2B87 ESET, spol. s r.o. 2G37 Emblacom Oy 1E19 Smardi (Smart design & research institute) 1E03 ASIATELCO TECHNOLOGIES CO 2H45 ESKADENIA Software 2A62 Emirates Data Clearing House 1F60 Smart Villages Company 1D33 Askey Computer Corp. 2B72 Ethrix 2C62 Enterprise Ireland 1F17 Socowave Limited 1F17 Aspiro 2A67 EUPEN - Kabelwerk Eupen AG 2H33 Entre Marketing Ltd 1E19, 1F62, 4.4HS25 Softforum Co., Ltd 1F07 Atchik-Realtime 2G32 Eurocontracts s.r.o. 2J27 Equiendo Ltd 1F17 Solaris Mobile Ltd. 1F17 ATES Networks 2E47 Euromediterranee 2F49 Escher Group Ltd 1F17 SPB Software Ltd. 1A27, 4.1HS25 ATLANTIS INTERNACIONAL S.L. 2F32 Exalt Communications, Inc. 2F36 ESRI Northeast Africa 1D33 SPB TV 1A70 AtomiZ SA 2E47 Exir Telecom 2C19 Etisal International 1D33 Speechstorm 1E67 AUGMENTED REALITY LAB SL 2H47 eZ Systems 2E47 European Communications Engineering 1E19 Spirent Communications 1C14 Ausonia S.r.l. 2F08 Fält Communications AB 2F13 EVISTEL 1A11 Star Arcade 1E19 austriamicrosystems – TAOS 2H02, 4.5HS14 Feedbox 2C62 EXFO Nethawk 1G55, 3.1HS20 STAR FINANZ GmbH 1B01 Avenir Plastic Cards 2F49 FibroLAN Ltd. 2C62 Exomi Oy 1E19 Starhome GMBH 1E32 Avenir Telecom 2C47 Figen Yazilim Evi Ticaret Limited Sirketi 2E66 F5 Networks 1H21, 1.1HS64 Steepest Ascent Ltd. 1E54 Avertim 2H33 FIME 2E47 FeedHenry 1F17 Stream Media Pte Ltd 1F04 Avoca Technologies Inc. 2A97 Fixmo 2A97 Femto Forum 1G19 SwissQual AG 1A07 Avvasi Inc 2A97, 4.6HS39 Flanders Investment & Trade 2H33 Fjord 1E19 Tagit Pte Ltd 1F04 Awex Barcelona Foreign Trade Office 2H33 Flash Networks 2C53 Foxda International Limited 1G61 Tango Telecom 1F17, 1.1HS59 Awex -Wallonia Export & Investment Agency 2H33 FlexGroups 2A102 F-Secure Corporation 1E19 TAWASOL IT 1D33 Awox 2F49 Flixwagon 2C75 FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175 Tecnotree Corporation 1C50, 3.1HS187 AWT Walloon Telecom Agency 2H33 Flybits 2A97 FUTURE PRODUCT DESIGN 1J44 Tekelec International SPRL 1F44 Axell Wireless 2C26 Focus Infocom GmbH 2C115 Gigamon LLC 1A03 Tektronix Communications 1D67, 1.1HS36 Azcom Technology 2F01 Forsk 2H18 Giza Systems 1D33 Telecomax VAS for Mobile services 1D33 AzureWave 2C09 Foshan Amplitec Tech Development Co., Ltd 2H69 Globitel/Global Modern Telecom Sol. 1A59 Telenity 1B51 Baboonix LTD 2C75 Foxcom 2C62 GoS Networks 1F17 Tensilica 1F39, 1.1HS70 Baseband Technologies Inc 2A110 Franklin Wireless 2C106 Gyeonggi Technopark 1E03 Testplant 1E60 Beepeers 2F49 Fraunhofer HHI 2E41 Hancom Inc 1F07 The Now Factory 1F17, 1.1HS61 Beepsend AB 2F13 Fraunhofer IIS 2E41 HRS Hotelreservation Service Robert Ragge GmbH 1B13 TIBCO Software SL 1C63 beeweeb 2A29 Fraunhofer-Gesellschaft 2E41 hSenid Software Singapore Pte Ltd 1F04 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 Beijing Digital Grid Technology Co.,Ltd 2J69 French Pavilion/Ubifrance 2E47, 2F49 HTC Europe Co Ltd 1D34, Z4.1 T-monet Inc 1F07 Belgium-Belgica 2H33 Frequency 2J01 iBasis 1E32, 3.1HS164 TotalMobile 1E67 BeNomad 2E47 From The Future 2H33 Ibys Technologies S.A. 1G36 TriQuint Semiconductor 1B55, AV97 Berkeley Varitronics Systems 2B80 fSONA Networks Corp 2B73 Imagination Technologies 1D45 tyntec 1B13 Berlin-Brandenburg c/o Berlin Partner GmbH 2D51 Fujian Helios Technologies Co.,Ltd. 2H61 IMImobile Pvt Ltd 1A62, 1B63 Ulticom 1G48 Bewigo Technologies 2E47 FutureCard 2A122 Information Technology Industry Development Agency-ITIDA 1D33 Victory Link 1D33 Birdstep Technology AB 2F13 Futurecom 2B108 initialT Co.,Ltd 1F07 Visa Inc. 1B19 Blackbox Integrated Data Collection 2A108 Fuzhou Rockchip Electronics Co., Ltd 2J65 INOVAR 1F47 ViviTouch (Artificial Muscle, Inc.) 1G49 BLiNQ Networks 2A97 FXI Technologies AS 2A67 Inspire Tech Pte Ltd 1F04 Volubill 1B18, 3.1HS162 bluenove 2F49 GEKA Telecom 2E47 Integration Services and Technologies 1D33 Watchdata Technologies Pte Ltd 1C05,1.1HS32 Bluestreak Technology Inc 2A101 GENBAND 2A07 Intelligent Services Solutions (ISS) 1D33 Webroot Inc. 1G03 Bluwan 2B61 Geoimage 2E47 InterDigital 1D07 WeDo Technologies 1J31, 1J34 BMX Computers 2H33 Gintel 2A67 Intivation 1F53 Wellington Computer Systems Ltd 1E67 BoomeRing Communication (2005) Ltd. 2C72 Gionee Communication Equipment Co.Ltd.ShenZhen 2F29 Invest Korea 1E05 Welsh Assembly Government 1E66 Boost Communications 2F33 GLOBO Mobile S.A. 2C05 Invest Northern Ireland 1E67 Wireless Power Consortium 1F62 BRETAGNE INTERNATIONAL 2F49 GO TO MARKETING COMMUNICATION LIMITED 2J46 Invigo Offshore SAL 1E70 WOYC Ltd 1J42 BRGR Media 2F49 GoNet Systems 2C72 IP Access Ltd 1E02 Xceed Technologies 1A40 Brodit AB 2B124 Goome Interactive 2C72 IPProtocol 1D33 XPAL Power Inc. 1G59 Brussels Invest & Export 2H33 Government of Canada 2A107 Iptune Ltd 1E19 Xpress Integration 1D33 Brussels Invest & Export Madrid 2H33 Groupe Elabor 2E47 Ixia 1E47 YOC AG 1B13 Bulkypix 2E47 Groupe Synox 2F49 Ixonos 1E19 Buzzinbees 2F49 GRUPO ORMAZABAL 2C37 Jampot Technologies Ltd. 1E67 JDSU 1G63, 1.1HS65 HALL 1.1 BYKOD 2E47 GSMK CRYPTOPHONE 2D59 Bytemobile 2B77, 3.1HS113, 3.1HS115 H@ND International 2H59 Jibe Mobile 1A50 42 Telecom C&D Technologies 2B89 Haiku 2E47 Jinny Software Ltd 1E38 (Global Sales & Marketing) 1.1HS29, 1.1HS62 C4-Command & Control 2C72 Hanwang Technology Co., Ltd 2J48 JOT Automation 1E19 Agilent Technologies 1A46, 1.1HS35 Calade Technologies 2F49 haploid 2F49 JumpSurf 1F04 ArcSoft Inc 1.1HS49 CallMyName NTTM 2J42 HOBIM 2B57 Juni 1F07 ARM Limited 1C01, 1.1HS57 Callup Net 2D82 Horizon Globex 2B95 Kaelus 1D68, 3.1HS166 Cypress Semiconductor Corp 1B12, 1.1HS21 CAPPTAIN 2F49 Human Factors International 2B111 Kapsch CarrierCom 1F24 Dolby Laboratories, Inc. 1C43, 1.1HS72 Cardtek 2B28 iBeaken 2H33 Keynote SIGOS GmbH 1F70 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 43
  • 44. EXHIBITOR LISTINGMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 44 COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND iBwave 2A56 Nomad 3D 2F49 StarVedia Technology Inc 2G70 Do It In Barcelona 2.1B26 ICQ 2C62 Nomadesk 2H33 Stoke, Inc. 2D08 Econet Solar 2.1E57 Idomoo Ltd 2C62 Nordic Semiconductor 2A67 Streamwide 2H50 Elitecore Technologies 2.1A27 Ikivo 2F13, 4.6HS46 novero 2C15 Studio Ama 2F49 Ephone International (S) Pte Ltd 2.1E63 IKT Norge 2A67 NovoSpeech Ltd 2C75 Subex (UK) Limited 2G45 Exadel 2.1A59 IMEC 2H33 Octasic Inc. 2H58 Sud de France Développement 2F49 Fiabee Inc. 2.1B76 implementa gmbh 2H34 Omniware Solutions Inc. 2A97 SUPERTOOTH E.C.E. S.A.S. 2G18 Fiberlink Communications 2.1EZ18 Infinite Peripherals 2D14 Onda Communication S.p.A. 2B17 Surikate 2F49 Flexenclosure 2.1D67 Infobip 2B01 One Smart Star 2C75 Sweden at the Mobile World Congress 2F13 GE Energy Storage 2.1C11 Infonova GmbH 2F12 Ontario Ministry of Economic Development Sweden Mobile Association 2F13 Gemtek Technology Co., Ltd. 2.1C38 InforUMobile 2C72 and Innovation 2A97, 2A112 SWID 2F49 Genie Networks Limited 2.1A14 Innovation Norway 2A67 Opal 2A92 SwingMobility 2F49 GILDEMEISTER energy solutions 2.1E70 INNPU TELECOM-TECHNOLOGY CO.,LTD. 2J64 Open Cloud Ltd 2C88 SYMENA 2C103 Global Certification Forum (GCF) Ltd 2.1E58, 2.1E59 INSIDE Secure 2D88, AV72 Open Sugar 2E47 Synapse Mobile Networks Nordic AB 2F13 Global Payment 2.1D72 Insight SIP 2F49 OpenSignalMaps & Wi-Ex 2J29 Synchronica plc 2A37 GNSS Technologies Inc. 2.1EZ9 Insiteo 2E47 Optiway 2C62 Systematic Paris-Region Cluster 2E47 GOTrust Technology Inc. (GO-TrusT) 2.1C26 Intecs SpA 2B110 Orca Interactive 2C75 SZ Telstar Co., Ltd 2J57 GSMA 2.1A68, 4.6HS13 Intellicore 2F49 Origin GPS 2C62 Tagattitude 2E47 HCL Technologies 2.1A36, 4.4HS19 Intersec 2D15 P.I. Works TR Bilisim Hizmetleri Sanayi ve Ticaret A.S 2E66 Tail-f Systems 2F13 HDMI Licensing, LLC 2.1A42 Intracom Telecom 2C46 P2i 2E58 Talkpool 2F13 HealthAlert App 2.1E65 Invest in Bavaria 2C16 Page Up 2E47 Tam Tam Consulting 2H33 Heliocentris Energiesysteme GmbH 2.1E71 Invest in France 2F49 Panorama Antennas Ltd 2B98 Taqua 2A06 Hidalgo 2.1E60 IP Trade 2H33 Partelec 2E47 TATA ELXSI LTD 2D23 iCreation Inc 2.1B27 iPal Interactive Learning 2A97 Partron 2H04 TazTag 2F49 IGS corporation Limited 2.1B29 IPERLINK 2E47 Pass Solutions 2G16 TD Industry Alliance (TDIA) 2A73 iHealth Lab Inc. 2.1E61 IPgallery 2D82 Penna Reklam Produksiyon Organizasyon TE Connectivity 2A61 InAccess Networks SA 2.1D66 IQSIM 2F49 Yazilim Hizmetleri Tic. Ltd. Sti 2E66 Team Cote DAzur 2F49 Inceptum d.o.o. 2.1B16 ISKRATEL 2F41 Perceptiva LABS 2E47 TEAMBLOGGER 2H33 INCROSS Co., Ltd 2.1A10 Israel Export Institute & International 2C62, Phaesun France SAS 2F49 TECHFAITH WIRELESS COMMUNICATION 2J21 Indus Net Technologies 2.1C13 Cooperation Institute 2C72, 2C75, 2D82 Phonitive 2E47 TechnoSpin 2C62 INMESOL, S.L. 2.1B61 Istanbul Chamber of Commerce 2E66 pic2world 2C72 Teclo Networks AG 2A14 InMobi 2.1C64 Istanbul Electrical-Electronics, Machinery and Information Picitup 2C75 Tekora 2E47 IPIX 2.1A76 Technology Exporters Association 2A125 Pixavi AS 2A67 Telco Systems 2D82 ipoque- a Rohde & Schwarz Company 2.1A74 JABLOCOM 2G69 Pixeet 2F49 Telcordia 2B25 iQuest 2.1D34 Jamo Solutions 2H33 PIXOWL INC. 2E47 TeleBilling A/S 2A05 IT Six Global Services 2.1D34 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Playground 2F49 TeleMessage 2C72 Itude Mobile 2.1E67 JIANGXI JIANGGANGSHAN CKING COMMUNICATION Plugnsurf 2E47 Telena 2A10 IVIO 2.1E91 TECHNOLOGY CO.,LTD. 2J52 Polaroid 2C14 Telepin Software 2A97 Job and Esther Technologies 2.1C49 John Wiley & Sons Ltd 2A100 Pole Star 2E47 Teligent Telecom 2F13 Joyent 2.1A75, 3.1HS90 JPL NASA 2C92 Polycom 2D01, 4.6HS06 Tellabs 2A47 KL Trade Sp. z o.o. 2.1B32 Jungo Ltd 2C75 Pops 2C75 Telmar Network Technology 2G08 Koncar - Electrical Engineering Institute, Inc. 2.1E74 justAd.TV Ltd 2C62 Pordiva 2E66 Tevolys 2E47 Laipac Technology Inc 2.1D63 KATHREIN-Werke KG 2B16 PowerOasis Ltd 2H08 Tierone OSS Technologies Inc. 2A97 Layer 7 Technologies 2.1A79 Kavveri Telecom España SLU 2G20 PRAGMA 2F49 Tongyu Communication Inc. 2C114 Level, Ltd. 2.1D51 Kawet 2E47 Prisma Engineering 2E12 TOPWISE COMMUNICATION CO.,LTD 2J50 Maxcom 2.1D59 KEBTechnology Co., Ltd 2H14 Projektron 2D51 Trango Systems, Inc. 2A126 mCRUMBS GmbH 2.1C60 KINOMAP 2E47 Provence Promotion 2F49 Transatel 2E47 Metis S.A 2.1E68 Komtel Telekomunikasyon Ltd. Sti 2E66 Province of Quebec 2A101 Transfer To 2E47 MicroStrategy 2.1C50, 3.1HS97 Kontron 2A28 PSWinCom AS 2A67 TRANSWITCH CORP 2G63 MobiWork 2.1A81 Lapback AS / Ozonity AS 2A67 Pureagency 2F49 Trendit 2C72 Momac 2.1D58 Largilliere Finance 2E47 Push Science 2A112 Triplay 2C72 MoPub Inc. 2.1A58 LDmobile 2F49 QGate Innovations GmbH 2B39 Trusted Logic 2B12 MoreMagic Solutions, Inc. 2.1D80 Leib ICT 2A116 Qingdao Haier Telecom Co.,Ltd. 2J11 TrustNorway AS 2A67 Movidius 2.1E51, 4.7HS06 Lemonway 2E47 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD 2H43 Turkcell Technology Research & Development Inc 2B57 NETCOM TECHNOLOGY (HK) LTD. 2.1C81 Life Informatique 2E47 Qosmos 2A70 TXO Systems 2B116 NIS GLONASS 2.1B40 LIN.K 2H33 Qosmotec Software Solutions GmbH 2D49 Ubidyne 2C98 noriba GmbH 2.1D60 LINKRA 2C108 Qowisio 2F49 Ubleam 2E47 NTA GLOBAL 2.1E80 Linktop Technology Co., Ltd 2H62 QuadManage 2C62 UBM TechInsights 2B113 Oblong Industries, Inc. 2.1D16 Linpus Technologies Inc 2B126 Quality Technology Industrial Co., Ltd. 2J51 ULEX Innovative Systems 2F49 Obopay Inc 2.1C85 LitePoint Corporation 2B75 QUTU THERMAL CONTROL SYSTEMS CO., LTD 2B40 Umeox Mobile Limited 2D40 OPENCODE SYSTEMS 2.1B51 LivingObjects 2E47 RAD Data Communications Ltd. 2C72 United Time Technology Co.,Ltd 2J63 Paythru 2.1C75 2E38 RADWIN Ltd 2C62 Upnext Research 2F49 Pearson 2.1A78 Logia Group ltd 2C72 Raycap 2H56 UTEL 2E47 Pentalog Romania 2.1D34 LOGIWAYS 2F49 RCS Rampal Cellular Stockmarket 2C62 UXP Systems Inc. 2A97 Plexstar Inc. 2.1A21 Loyaltek 2H33 RD-GEO 2E47 VASCO Data Security 2H33 Polaris Networks Inc 2.1B12 Lyrtech RD 2A101 RealVNC Ltd 2E14 Vayosoft Ltd 2D82 Pontiflex 2.1A69 Madgic 2E47 Recommerce Solutions 2E47 V-DOCS 2D20 Powerstorm 2.1E75 Maeglin Software/Pleex 2F49 REVE Systems 2A111 vedicis 2C102 Poynt Corporation 2.1C58 Magicsolver 2A25 REZOPEP - MIDI-PYRENEES INCUBATOR NETWORK ASSOCIATION 2E47 VeriFone 2D06, 3.1HS129 Preventice 2.1D61 MailVision Ltd 2C62 RF Window Co Ltd 2D28 Vertex Wireless Co., Ltd 2B101 Procera Networks 2.1A39, 3.1HS170 Mapping Control 2F49 Rivierawaves 2F49 Viaccess 2B69 PT. Konten Indomedia Pratama 2.1C15 Mapyourdream 2E47 Roam4Less 2A97 Vidiator 2D05, 3.1HS58 PT. Sarana Maju Lestari 2.1D08 Marben Products 2D03 Robots and Pencils Inc 2A110 ViewSonic Europe 2H10, 3.1HS54 QIWI Ltd 2.1D74 Materna GmbH Information & Communications 2A27 Rohde & Schwarz Topex 2A58 VISICOM 2D29 QUALTEH 2.1D34 Matrixx Software 2F02 RoutoMessaging 2A82 Vision Objects 2H54 Questex Asia Ltd 2.1E94 MCR Media Group 2C72 Ruckus Wireless 2D62 VitalSignals Enterprises Inc 2A110 Racelogic 2.1B11 Me Plus My Mobile 2E47 Runcom Technologies Ltd 2D82 Vivacoeur 2F49 Ranplan Wireless Network Design Ltd. 2.1A05 Media Mobility 2E47 Saguna Netoworks 2D82 Vivatel Co Ltd 2C101 Raylight Soluciones Tecnológicas S.L 2.1E69 Media5 Corporation 2A101 Sandvine Incorporated 2H57 Vizrt 2F37 Rosberg System AS 2.1A85 Mentum 2G15 Sanjole, Inc. 2C100 VMware 2G39 RouteSms Solutions Limited 2.1A24 Mer Telecom 2C72 Sanopolis 2H33 VNL 2B33 Rx Networks Inc 2.1C28 Mercury Mobile Int AS 2A67 Santok 2C31 Voipswitch 2J49 SAFT 2.1D71 Mesaplexx UK Ltd 2E46 SBS SpA 2H07 VSS Monitoring, Inc. 2B115 Seavus 2.1A83 Midi Pyrenées Expansion 2E47 Scan Engineering Telecom CJSC 2B102 VTT Technical Research Centre of Finland 2G12 Sedco 2.1D20 MIND CTI 2D82 ScanBiz Mobile Solutions LP 2C75 W3C 2A31 Sematron España 2.1B25 MIXXIT 2F49 SCS Cluster 2F49 Watch4net 2A101 SHENZHEN SANJUN POWER INDUSTRIES.CO 2.1A19 Mob4Hire 2A110 SDMO INDUSTRIES 2E17 WaveIP 2C72 SLA Mobile 2.1D78 Mobenga AB 2F13 Secfone AG 2J41 Wavion Ltd. 2A114, 2C25, 2C62 SoftLayer Technologies 2.1B72 Mobile Arts 2F13 Selecom 2F49 Wedge Networks Inc. 2A97-B Solacia Inc 2.1C66 Mobile Systems International 2B90 SENSIRION 2C107 w-HA 2B69-C SOTI Inc 2.1C45 Mobile Tag SAS 2E47 Sequans Communications 2G11 Wind River 2A17, 4.4HS02 Stella Doradus 2.1C27 Mobile Token 2H33 SerVision Ltd. 2C72 WIT Software 2C63 Strastar Communications 2.1A13 Mobilead 2E47 SETELIA 2F49 Wondercode AS 2A67 Swissmed Mobile 2.1E62 Mobilemonday Brussels 2H33 Shaanxi XinTong Intelligent Technology Co., Ltd 2B09 Xbrainsoft 2E47 Synchronoss Technologies, Inc. 2.1B82 Mobiletech 2A67 Shanghai BroadMobi Communication Technology Co Ltd 2J55 Xiamen Mobile Communication Technology CO.,Ltd. 2A120 TELECOM REVIEW 2.1E98 MobilitySector 2A108 Shen Zhen Power Idea Technology Limited 2J56 Xtreme labs Inc 2A97 2.1E96 Mobinets (Mobile Networks Solutions) 2H64 Shenzhen Anycool Communications Co., Ltd. 2H70 Yangzhou Jingcheng Electronics Ltd. Co., 2J70 Telnet Redes Inteligentes, S.A 2.1A34 MobiWeb 2A16 SHENZHEN BLEPHONE TECHNOLOGY CO.,LTD. 2J60 YOUi Labs Inc. 2A97 Tenesol & EDF Groups 2.1E77 MobPartner 2E47 Shenzhen Ephone Communication Technology Co.,Ltd 2J59 Zoom Technologies, Inc. 2C109 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72 Mobylla 2H33 Shenzhen Gongjin Electronics (T&W) 2J58 The Logic Group Enterprises Ltd 2.1C72 Moimstone Co Ltd 2B26 Shenzhen Huaptec Co., Ltd 2J53 Mondial Telecom 2H33 HALL 2.1 ThinSlices 2.1D34 Shenzhen Konka Telecommunications Technology Co. Ltd. 2F27 Tom Sawyer Software 2.1E83 Moobifun 2E47 ShenZhen SIMTECH Technology Co.,Ltd. 2B100 ADS PROFESSIONAL EVENT 2.1D34 Transilvania Software 2.1D34 Moota Telecom AS 2A67 Shenzhen Wave Multimedia Co.,Ltd 2J15 Aexio Software Sdn Bhd 2.1B22 UMIC Research Centre, RWTH Aachen University 2.1D53 MOOTWIN 2E47 Shyam Networks (A Division of VNL) 2B47 AIRTAG 2.1B77 UnboundID Corp. 2.1B74 More Mobile Relations 2A67 SIAE MICROELETTRONICA 2D54 Airway Technologies 2.1A40 Urban Green Energy 2.1D69 Mosaik Solutions 2D26 Siemens AG CMT 2H53 Anomalous networks 2.1A15 Utiba Pte Ltd 2.1C73 Mpathix 2A97 Sigma Mediterranee 2F49 APPSCEND 2.1D34 V2R VISION TO REALITY 2.1EZ13 Mr Handsfree (TE-Group NV) 2H33 Siklu Communication Ltd. 2C72 Arista Networks 2.1A77 Verivo Software, Inc. 2.1C20 MTI Wireless Edge Ltd. 2B125 Silicon Image 2C06 AROBS Transilvania Sofware 2.1D34 Vineyard Networks Inc 2.1A72 Multicell 2F49 SILIGENCE 2F49 ARTKLIKK 2.1B59 Vire Labs Ltd 2.1C12 myFC AB 2F13 SIMCom Wireless Solutions Co.,Ltd. 2H19 Arvento Mobile Systems 2.1D26 Visual Fan 2.1D34 Myfeelback 2E47 SimService A/S 2A05 ASICBANK Co., Ltd 2.1E56 VisualOn Inc 2.1D24, 4.7HS05 NAMIKI PRECISION JEWEL CO., LTD 2B120 SIRADEL SAS 2G41 Azimuth Systems 2.1D46 ViVOtech, Inc. 2.1C72 Nanjing Wanlida Technology CO Ltd 2D02 Sisteer 2E47 Batterie plus 2.1EZ6 Vogtec 2.1B20 Napatech 2G28 Skiller Games 2C72 Bima 2.1C83 WaveNET 2.1EZ3 Nash Technologies 2E18 SKYFIBER 2B92 BIOMETRY 2.1A85 Wirecard Technologies AG 2.1D75 National Instruments 2B93 SleepRate by HypnoCore Ltd. 2C75 BIT & Pulse Co Ltd 2.1A11 Yangzhou Mastone Communication & Electronics NAVITEL s.r.o 2H60 Smartadserver 2E47 Bitdefender 2.1C10 Development Co., Ltd 2.1A28 Nedstack PEM Fuel Cells 2C95 Smartcom 2F49 BroadSoft, Inc. 2.1A12, 4.1EHS11 Zoho Corporation (ManageEngine/WebNMS) 2.1B78 Nemotek Technologie 2B112 SMScarrier.EU by interactive digital media GmbH 2G50 CalAmp 2.1A70 Neomades 2F49 SMSGlobal 2C28 Carrier IQ 2.1A33 Hall 3.0 Courtyard Neonode Technologies AB 2J31 SMSTRADE 2B27 Continua Health Alliance 2.1E64 Neosesame 2E47 SNAPKEYS 2C75 Corning Cable Systems 2.1C09 2Embedcom CY03 NET CHECK GmbH 2D51 SNAPP 2F49 Corning MobileAccess 2.1C07 Abertis Telecom CY25 NetComm Limited 2B119 Sofialys 2E47 Cummins Power Generation 2.1E76 Accenture CY17 Netheos 2F49 Sofrecom 2B69-B Cyberplat LLC 2.1D70 ALBEDO Telecom CY03 Netsweeper 2A112 SOLiD Technologies, Inc. 2C67 Cytech 2.1C62 Andago Ingenieria SL CY22 New Media Network 2A67 Sonus Networks 2C13, 4.2HS25 Datapolice ( Formula Factory BV ) 2.1D10 Aplicaciones y Proyectos Tic (Aptica) CY22 Newfield Wireless 2A66 Spaceyes 2E47 Dension Audio Systems Ltd. 2.1B10 Aviat Networks CY08 Newport Media, Inc 2E33 Sphere 3D Inc 2A97 Developing Solutions, Inc. 2.1EZ1 Barcelona Digital Technology Centre (BDigital) CY03 Nexage 2B103 Spinner GmbH 2C81 Digivive Services PVT Ltd 2.1A73 Barcelona Media CY03 NICE Systems 2B76 SPIRIT DSP 2H11 DMD Mobile Sdn. Bhd. 2.1B71 Bharti Airtel Limited CY02 PAGE 44 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 45. EXHIBITOR LISTINGMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 45 COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND Brightstar Corp. CY01 comScore 4.6HS52 eBuddy B.V 7C34 Comverse 8B83 Costales, Fernandez y Asociados SA CY25 CounterPath Corporation 4.6HS21 eGain 7D58 CSG International 8A67 CTTC CY03 Cygnus Broadband 4.7HS27 Endomondo 7E63 Duracell Powermat 8B127 Directorate General for Telecommunications and the Deutsche Telekom AG 4.1EHS14, 4.1EHS15 Enough Software 7D62 emporia Telecom Produktions- und Vertriebs GmbH & Co KG 8A139 Information Society CY03 Discretix Technologies Ltd. 2C72, 4.7HS22 Enterprise Lithuania 7H2 eServGlobal 8A69 EEN-Enterprise Europe Network CY03 D-Link Corporation 4.6HS38 Enterprise Lithuania IT Cluster 7H2 Ezetop Ltd 8C55 Emovilia CY03 Ecrio Inc. 4.2HS36 ETRONIKA 7H2 Gemalto SA 8A102 Etisalat CY20 Entre Marketing Ltd 1E19, 1F62, 4.4HS25 EVP International 7G7 Giesecke & Devrient GmbH 8B65, AV84 Eurostar Mediagroup CY22 Equinix 4.6HS02, 4.6HS05 Fastaxi SL 7E86 Golla Oy 8A50 France Telecom/Orange CY07, 4.7HS56 Facebook 4.6HS22, 4.7HS35, 4.7HS44, 4.7HS46 FeliCa Networks, Inc 7A107 Google Inc 8C25, 8C32 Fujitsu Limited CY15, 3.1HS125, 3.1HS87 France Telecom/Orange CY07, 4.7HS56 Fiksu 7H12 Gree Inc 8A167, 3.1HS19, 3.1HS21 Fundació i2Cat CY03 GCT Semiconductor, Inc. 4.5HS02 Fon Technology 7E69 GSMA Pavilion - GSMA 8C118 Geeksphone CY22 Google Asia Pacific Pte. Ltd 4.6HS49, 4.6HS53 fonYou Telecom, S.L 7F5 Huawei Technologies Co., Ltd 8A159, Z6.1, Z6.2, Z6.4, Z6.5, Z6.6 Genaker CY03 GSMA 2.1A68, 4.6HS13 Forum Telecom, Inc. 7F16 Innopath Software 8C67 GOVERNMENT OF CATALONIA /GENERALITAT DE CATALUNYA CY03 GSMA - Partnership Programme 4.7HS32 Garmin / NAVIGON - a Garmin Brand 7D36 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 Gowex CY25 HCL Technologies 2.1A36, 4.4HS19 GetJar 7H2 LG Electronics Inc 8B178 GSMA - Embedded House CY13 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, 4.6HS09, GfK 7C69 Morpho, e-Documents 8B76, AV79 IBM CY23 4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Grupo.Mobi 7E71 Motorola Mobility UK Ltd 8A28, 8A51 Ingenia Telecom, S.L. CY22 Ikivo 2F13, 4.6HS46 GSMA OneAPI 7B82 NEC Corporation 8A125, 8A150 INVEST IN SPAIN CY25 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 HaptiMap 7H14 NewNet Communication Technologies 8A169 JSC Ingenium CY25 Intrinsyc Software International, Inc. 4.7HS01 HeART BIT, Inc. 7A94 Nokia Siemens Networks 8C01 Juniper Networks CY06 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42 Mobbeel CY25 Kyocera Communications, Inc 4.5HS04 4.6HS09, 4.6HS11, 4.6HS12, Oberthur Technologies AV66, 8B68 Narada Robotics CY03 LG Innotek Co., Ltd 4.7HS19 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Orga Systems GmbH AV91, 8B70 Naranya CY22 MASTERIMAGE 3D 4.1EHS7 Hidden Brains Infotech Pvt.Ltd 7G4 Powerwave Technologies 8B109 NEAPOLIS CY03 Maxim Integrated Products, Inc. 4.3HS01, 4.3HS05, 4.3HS12, 4.3HS40 HR-Germany / iGRIP 7F10 Qualcomm Incorporated 8B30, 8B53 Panasonic Mobile Communications Co., Ltd. CY31 McAfee International Ltd 4.7HS42 IGTS 7H2 Rich Communications Ecosystem 8C118 Protección Online CY25 Mformation Technologies 1A56, 4.4HS31 Immersion 7C56 Samsung Electronics Co Ltd 8B169, 8B171, 8B175, 8B177, 8C167 Secretaría de Estado de Telecomunicaciones y para Microelectronics Technology Inc. (MTI) 4.6HS57 InMobiles BV 7H16 SanDisk Corporation 8B91 la Sociedad de la Información CY22, CY25 Micron Technology, Inc. 4.2HS18 Innova 7C62 Sicap 8B94 Simfonics Iberia S.L. CY22 MIPS Technologies, Inc. 4.6HS36 InQBarna 7E84 SK Planet Co., Ltd 8A147 SITmobile CY22 Mobile World Capital - Barcelona Conference Centre 4.9HS01 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 SK Telecom 8A142, 8A147 Sixtemia Mobile Studio CY03 Monotype Imaging Ltd 4.7HS36 InternetQ 7B26 Skyworks Semiconductor SAS 8C132 Solaiemes CY22 MontaVista Software, Inc 4.1EHS16 INTSIG INFORMATION CO., LTD 7E45 Symantec Corporation 8A171 Sybase 365 CY18 Movidius 2.1E51, 4.7HS06 Invensense 7B80 Symsoft 8C72 Telenor Group CY19 Movik 4.7HS14 Itero 7H2 Tecore Networks 8C78 Tempos21 CY03 MtekVision Co., Ltd 4.5HS01 Itinerarium 7F83 Teleca AB 8B79 Ubiqua CY25 Murata Electronics Europe 4.7HS38 iTo, UAB 7H2 TeleCommunication Systems, Inc. 8C115 Unkasoft Advergaming CY25 Nanoradio AB 4.7HS60 J1CK Mobile Systems 7B86 Telefonica S.A. 8A115 Urbiotica CY03 Netbiscuits GmbH 4.5HS11 Jabra / GN Netcom 7E58 Texas Instruments Incorporated 8A84 Vodafone Group Services Ltd CY29 NetLogic Microsystems Inc. 4.5HS44 Japan External Trade Organization (JETRO) 7A84, 7A88, 7A90, ZTE Corporation 8B145, 8C129, 8C139, 8C141 Zain CY21 NetNumber Inc 4.7HS47 7A92, 7A98, 7A103, 7A104, 7A106, 7A107, 7A112 Zed Worldwide S.A. CY22 Jarbull by Globsis 7F20 NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42 co., ltd. 7A100 ZONE 3 Zhilabs SL CY22 Nuance Communications, Inc. 4.7HS03, 4.7HS18, 4.7HS20 Polycom 2D01, 4.6HS06 Kaspersky Lab 7B38 Ford Motor Company Z3.2 Hall 3.1 Gallery Pontis 4.5HS29 Krusell 7E68 Qtel International Z3.1 QuantumWave Capital 4.7HS48 madvertise Mobile Advertising 7B102 Actix 8C66, 3.1HS16 RealNetworks Inc 4.0HS19 Mail2World, Inc. 7G9 ZONE 4 Antenna Software 3.1HS172 Red Bend Software 4.3HS50 Malcom 7E73 AuthenTec 3.1HS174 ROUTE 66 4.7HS04 mBlox 7D49 HTC Europe Co Ltd 1D34, Z4.1 AVG Technologies CZ, s.r.o. 3.1HS138, 3.1HS140 S Technologies Ltd 4.4HS03, 4.4HS05, 4.4HS07, 4.4HS09 mediba Inc. 7A90 ST-Ericsson 7D45, Z4.2 BridgeWave Communications 3.1HS86 Samsung Semiconductor Europe GmbH 4.0HS02 Metasite Business Solutions, UAB 7H2 Business Logic Systems 3.1HS186 Scalado 4.6HS27, 4.6HS61 Microgaming Software Systems Ltd 7H20 ZONE 5 Bytemobile 2B77, 3.1HS113, 3.1HS115 Shazam Entertainment Limited 4.2HS12 millenoki ltd 7B33 CelCite 2B13, 3.1HS44 Sierra Wireless AV44, 4.3HS02 milog Inc. 7A88 Ericsson 6E01, 6E30, Z5.1 Cloudmark Inc 3.1HS133 Sonus Networks 2C13, 4.2HS25 MIPI Alliance 7H10 Cognovo Ltd 3.1HS30 Sprint 4.1EHS10 MOBIBASE 7F3 ZONE 6 Colt Telecom 3.1HS26 SRS Labs 4.7HS10 Mobile Systems, Inc. 7E61 Communology GmbH 2B68, 3.1HS112 MobileKing GmbH 7D42 Huawei Technologies Co., Ltd 8A159, Z6.1, Stollmann E+V GmbH 4.6HS62 Critical Path 3.1HS42 MobOn 7H2 Z6.2, Z6.4, Z6.5, Z6.6 SYNAPTICS INC 4.7HS39 CTI Group 3.1HS50 Syniverse AV105, 4.1EHS8 Mocean Mobile 7B34 Deltenna 3.1HS181 Synopsys 4.2HS15 Mokipay Europe 7H2 Avenue DigitalRoute 3.1HS04 The Carphone Warehouse 4.1EHS19 Movilway 7B68 Acme Packet AV48 DxO Labs 2E47, 3.1HS88 TM Forum 4.6HS50 Mozilla 7A38, 7B96 ALCATEL ONE TOUCH AV10, AV12, AV32, AV33, AV34 Evolving Systems 3.1HS98 TomTom 4.3HS19 Mubiquo Apps S.L 7B90 ANADIGICS AV83 EXFO Nethawk 1G55, 3.1HS20 Ubiquisys AV92, 4.1EHS12, 4.3HS13 MultiActiva Mobile 7F81 Aricent Group AV86 Export Development Canada 3.1HS93 Verizon Wireless 4.1EHS3, 4.1EHS4, 4.7HS13, 4.7HS15 NDrive Navigation Systems SA 7C70 Atos AV06 Fujitsu Limited CY15, 3.1HS125, 3.1HS87 Vesta Corporation 4.6HS63 NeoSOFT Technologies 7F95 BelAir Networks Inc. AV03 FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175 VIMPELCOM LTD 4.1EHS5, 4.1EHS6 Neosono 7E85 BICS (Belgacom International Carrier Services) AV47 Fundamo 3.1HS168 VisualOn Inc 2.1D24, 4.7HS05 net mobile AG 7D35 Blippar AV35 Good Technology 3.1HS96 Wi-Fi Alliance 4.6HS48 Neustar AV89, 7A86 BlueRun Ventures AV100 Gree Inc 8A167, 3.1HS19, 3.1HS21 Wind River 2A17, 4.4HS02 NewPace Technology Development Inc. 7F89 Booz & Company GmbH AV116, 1F51 Hitachi, Ltd. 2.1D40, 3.1HS41, 3.1HS51, 3.1HS61 Yulong Computer Telecommunication Nokia Corporation 7H30, 7H40, 7I10 Brightpoint, Inc. AV78 iBasis 1E32, 3.1HS164 Scientific (Shenzhen) Co., Ltd 4.1EHS2 NTT Solmare Corporation 7C44, 6HS84 Carbon Diem AV35 Joyent 2.1A75, 3.1HS90 Octopod, Ltd 7B92 Ciena AV09, AV74 Kaelus 1D68, 3.1HS166 Hall 6 Oonair 7C35 Cisco 8A70, 8A111, AV64 Lime Microsystems 3.1HS100 OPENMARKET 7E42 Convergys 1G69, AV69 MediaTek Inc. 1C58, 3.1HS161 ACI 6HS4 openTrends Solucions i Sistemes S.L 7F93 Dell Marketing L.P. AV23 MicroStrategy 2.1C50, 3.1HS97 Aepona 7E44, 6HS8 OtterBox 7D60 Dialog Semiconductor AV108, 2F28 Mindspeed Technologies 1E57, 3.1HS131 Alcatel-Lucent 6C23, 6C63 Planet Media 7C83 Dialogic Inc. AV114 Movile 3.1HS184 Atlantic Provinces 6HS18, 6HS20 Plunge interactive 7F85 eeGeo lTd AV35 Movius Interactive Corporation 3.1HS126 Brightcove 7G8, 6HS28 Podsimka LLC 7A72 Emitac Mobile Solutions AV25 Nextreaming 3.1HS176 Ericsson 6E01, 6E30, Z5.1 Private Planet 7C30 Freescale Semiconductor AV27 NGMN Ltd 3.1HS114 IMA (Israel Mobile and Media Association) 6C43, 6C50 QITLABS 7D83 Freescale Semiconductors UK Ltd AV35 Nielsen 3.1HS149 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 Qustodian 7F84 Geonovo Limited AV35 Nomor Research GmbH 3.1HS56 MobiTV, Inc 6HS10 Roambi 7C106 Giesecke & Devrient GmbH 8B65, AV84 Oasis SMart SIM 3.1HS185 NTT Solmare Corporation 7C44, 6HS84 RubicPro Ltd. 7F1 Imperial College London AV35 Packet 1 - Greenpacket Sdn Bhd 3.1HS101 Sony Ericsson Mobile Communications AB 6E01 RUNTASTIC 7F91 INSIDE Secure 2D88, AV72 Peregrine Semiconductor 3.1HS01 Telmap Ltd 7C42, 6HS24 Sennheiser Communications A/S 7D56 Iwireless Solutions AV35 Picochip 1E57, 3.1HS127 Transaction Network Services (TNS) 6HS80 Service2Media 7B35 Location Labs / Safely AV100 PMC-Sierra Inc. 3.1HS08, 3.1HS10 Urban Airship 6HS82 SHIFT inc. 7A106 LSI AV76 Procera Networks 2.1A39, 3.1HS170 ShinobiControls 7G6 Marvell Semiconductor, Inc. AV55 Rambus Inc 3.1HS09, 3.1HS13 App Planet SlashMobility 7E83 Metaswitch Networks AV81 Redknee 1E37, 3.1HS165, 3.1HS171 Sling Media Inc 7E52 AddFleet 7E87 Millennial Media AV42 RGB Networks 3.1HS34 Smaato 7C38 ADEYA SA 7F24 mimoOn GmbH AV109 Sonim Technologies 3.1HS102 SOFT FOR YOU, SL 7F87 Adfonic 7A96 Mobile World Live AV05, AV20 Sycamore Networks, Inc. 3.1HS155 Spicysoft Corporation. 7A98 Adtriple 7E73 Mobilize AV35 Symmetricom, Inc 3.1HS99 ST-Ericsson 7D45, Z4.2 Aepona 7E44, 6HS8 Morpho, e-Documents 8B76, AV79 Tecnotree Corporation 1C50, 3.1HS187 STMicroelectronics 7C18 AGENCE FRANCE PRESSE 7D64 Myriad Group AG AV102 TeleTech 3.1HS147 Synctur 7D87 agmis, UAB 7H2 Neustar AV89, 7A86 TeliaSonera AB 3.1HS31, 3.1HS33, 3.1HS35, 3.1HS36, 3.1HS37 Tajseed Co. Ltd. 7D46 Airpush 7A80 Oberthur Technologies AV66, 8B68 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72 TeleSoftas UAB 7H2 ALK Technologies Ltd 7C80 Openet AV94 T-GAIA Corporation 3.1HS05 Telmap Ltd 7C42, 6HS24 ANALOG TWELVE Co., Ltd. 7A102 Oracle AV60 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 theChanner 7E81 Apadmi Ltd 7C28 Orga Systems GmbH AV91, 8B70 Velocent 3.1HS83, 3.1HS84 Thumbstar 7C28 Apperian, Inc 7G11 PacketVideo AV38 VeriFone 2D06, 3.1HS129 TransferJet Consortium 7D22 appMobi 7E75 Pinger AV01 Vidiator 2D05, 3.1HS58 Upstream Mobile Marketing Limited 7D61 arara inc. 7A92 Renesas Mobile Corporation AV16 ViewSonic Europe 2H10, 3.1HS54 Uwanna Inc 7G10 Artificial Solutions 2F13, 7F86 RFMD AV71 Vlingo 3.1HS24 VALID 7B84 Auris 7F16 Rovi Europe Limited AV90 Volubill 1B18, 3.1HS162 VELTI 7C58 BACKELITE 7D84 SEVEN Networks AV41 Wireless Intelligence 3.1HS85 Vopium A/S 7F12 Baltic Car Equipment 7H2 Sierra Wireless AV44, 4.3HS02 Voxtrot 7A82 SmithMicro Software AV22 Hall 4 Baltic Web Studio 7H2 Vserv Digital Services Pvt. Ltd 7H1 Stream Communications AV35 BCN touch 7E80 WAC Application Services Ltd. 7C82 4G Americas 4.7HS50 BIJUTSU SHUPPAN NETWORK Co., ltd. 7A103 Sub10 Systems Ltd AV35 WIN Information Technology Inc 7B104 Acer Europe S.A 4.1EHS9, 4.1EHS13 BlackBelt SmartPhone Defence Limited 7C28 Syniverse AV105, 4.1EHS8 Wireless Media 7D80 AdaptiveMobile 4.6HS01 BlackBerry by Research In Motion Ltd 7B42 TATA Communications (America) AV99 WorldConnect AG 7B98 Adobe Systems Incorporated 1C31, 4.1HS37 Blinzy Studios 7D81 The Western Union Company AV87 wöwbile Mobile Marketing 7D85 Airvana LLC 4.7HS58 Brightcove 7G8, 6HS28 TriQuint Semiconductor 1B55, AV97 Yospace Technologies Ltd 7D20 Altair Semiconductor 4.6HS23 Business Support Solutions 7C28 Ubiquisys AV92, 4.1EHS12, 4.3HS13 Zyncro 7F82 Amobee 4.3HS15 BuzzCity Pte Ltd 7E47 UK Trade & Investment AV35 Wipro Technologies AV30 Aptina Imaging Corporation 4.5HS16 Canonical 7C87 Hall 8 Wolfson Microelectronics AV95 ASUS Technology PTE. LTD 4.4HS14 CELSYS,Inc 7C44 Atmel Corporation 4.3HS10 Ciklum 7F14 2LK DESIGN LTD 8B192 Wood & Douglas AV35 Audience, Inc. 4.7HS31 CooTek 7C90 Acision Nederland B.V 8A86, 8A93 austriamicrosystems – TAOS 2H02, 4.5HS14 Counterpoint, SL 7F80 Actix 8C66, 3.1HS16 Avvasi Inc 2A97, 4.6HS39 Coyote Systems 7C81 AirWatch 8B110 Aylus Networks, Inc. 4.6HS07 CRI Middleware Co., Ltd. 7A104 Amdocs Management Limited 8B101 Broadcom Corporation 4.1HS02 Deezer 7C86 AT&T 8A77, 8A80 BroadSoft, Inc. 2.1A12, 4.1EHS11 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97 Cellebrite 8B71 Cambridge Broadband Networks Limited 1G26, 4.3HS30 Digimarc Corporation 7B70 Celltick 8B73 Cambridge Silicon Radio Ltd 4.0HS27 Down to Moon 7E82 Cisco 8A70, 8A111, AV64 Citibank N.A. 4.1EHS1 eBay Inc 7D90 CLX Networks 8C72 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 45
  • 46. MWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 46
  • 47. EXHIBITOR NEWS CTS, Crypto Telecommunication provides seamless end-to-end built-in SD card 32 GB in encrypted Security S.A. presents the most protection for you GSM connection, form. NUME uses VoIP technology. powerful hardware encryption using strong voice, data, SMS, MMS Encrypted communication between device – NUME. NUME, a small and E-mail encryption. It has users can be established via 3G modern mobile device you have, Come and visit us at 2F14 orMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 47 portable dual-processor encryptor, compatible implementations for network or through CTS company with NUME you can be sure that all contact us:, can be connected via Bluetooth or Windows, MacOS, Apple iOS, SIP server, using direct Internet your private information, cable to any mobile telephone, Android, Symbian, Blackberry access via Wi-Fi or WiMax. So transactions and conversations are tablet PC or standard PC. NUME operation systems. NUME has a wherever you are, whatever secured. Worlds first Fujitsu is showing the new quad- core ‘superphone’ with ultra-fast OS, along with the worlds thinnest portable voice 6.7mm waterproof Smartphone, and much more. You will be able to touch and try all the incredible new Smartphones and tablets by and data encryptor Fujitsu at the Fujitsu stand. While youre there, experience Fujitsu features like waterproof performance for yourself. Fujitsu is the one Smartphone maker with vertically integrated manufacturing, a global ICT presence and comprehensive expertise ranging from supercomputers to tablet PCs. Come and visit our stand at ‘Courtyard CY15’ or contact us via the Fujitsu website ( Fujitsu Delivers Virtuoso Performance A new consumer survey, commissioned by Comptel Wi-Ex, a leading provider of Corporation, the leading vendor of consumer and commercial mobile Customer Engagement software, signal boosters for the home and has revealed that two-thirds of office, is showcasing its zBoost consumers feel neglected by their European product line including the mobile operators and that almost zBoost-ONE UMTS 3G Signal Booster half are likely to churn within the next and zBoost for home and office. two years as a result. The survey also zBoost eliminates mobile phone reveals how consumers in United notspots by increasing the mobile Kingdom, France, Germany and the signal indoors and eliminating United States would be more loyal Survey dropped calls. With zBoost, users and willing to spend more, if can take full advantage of voice, operators engaged with them more. Reveals data and Internet services on their Comptel offers solutions which iPhone, Blackberry, DROID, combine the ability to collect a large Customers smartphone and other connected amount of data, make sense of them devices including iPad and tablets through advanced analytics, and take Need More including 3G high-speed data and engaging action through policy zBoost Your Mobile video, instant messaging, pictures control, charging or service fulfilment. Love From and more at home and in the office. For a copy of the research Their Mobile Visit us at stand 2J29 results, please visit Comptel Phone Notspots Or at ( at booth Operators #1C06. MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 47
  • 48. EXHIBITOR NEWSMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 48 What do TV and Video on all versions of iOS and Android second screen to chat about it on Demand (VOD) look like for the devices. And try out NXP Facebook or watch with friends. smart, connected, mobile world? Software’s solution for social TV, These solutions are part the Stop by the NXP Software stand designed for the multi-tasking LifeVibes range of players for Hall 1, A15, to find out. Service generation. With its player and service providers, device makers, providers can see LifeVibes social control panel, you can apps developers and end- QuickPlayer – the perfect solution watch and interact with friends at consumers, offering features February 29, 2012 – MIPI Alliance chips to share a single memory for rapid deployment of secure, the same time. Like what you’re from 3D video to cinema-style today announced the Low Latency chip. Finally, LLI leverages the MIPI premium content services across watching? Simply drag it to the surround sound. Interface (LLI) v1.0 specification for Alliance M-PHYSM physical layer, a mobile devices, which offers a point- high bandwidth approach used for to-point interconnect between the peripheral inter-chip interconnects application processor and in mobile devices. For more modem/baseband processor. Using information, go to this high bandwidth interconnect enables the baseband processor to Hall 7, Stand 7H11 MIPI® Alliance Low access the application processor’s MIPI® is a registered mark of dedicated DRAM memory for MIPI Alliance, Inc. baseband processor operation, thus Latency Interface eliminating a separate, dedicated Media Contact: Smart and social: new DRAM chip. Industry estimates Marcia Barnett translate the savings to an 214-868-8861 Specification approximately $2 USD reduction in solutions for TV & VOD the total bill of materials for a smartphone. Board space is also Eliminates Memory saved, enabling mobile device manufacturers to reduce footprint. Chip in Mobile In addition, SoC designers can connect multiple chips in a “daisy chained” configuration, allowing the Devices JDSU introduces delivering exciting new tailored PacketPortalTM, an industry first services. Powered by an open using a revolutionary cloud value-creating platform combined approach to intelligence with a comprehensive partner collection. By decoupling data model, PacketPortal delivers the capture and filtering from right intelligence at the right time JDSU PacketPortalTM management and analysis, JDSU to any business, monitoring or is able to dramatically reduce the management application. cost, size and complexity of PacketPortal now lets you see Redefining Customer, information collection bringing the network the way your unprecedented and massive scale. customers experience it. Now service providers, no longer limited by information blindspots, Visit the JDSU Booth in Hall 1, Content & Network can address the issues of driving stand 1G63 to find out more costs down, maximizing the about the unique PacketPortal customer experience and solution or visit Intelligence PAGE 48 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 49. EXHIBITOR NEWS The RFMD® portfolio of highly- integrated front end modules (FEMs) is designed for high- performance mobile WiFiMWC12 Daily DAY3_DAY3 23/02/2012 16:58 Page 49 applications in the 2.4 to 2.5 GHz and 4.9 to 5.8 GHz ISM bands. The RFFM3482E, RFFM8200, RFFM8500, RFFM8202, RFFM8502, RF5565, RFFM8800, and RF3688 have expanded the RFMD WiFi front end portfolio for low-band, high-band, and dual-band mobile WiFi applications. These front end MACH, the leading provider of such as its industry leading Data RFMD Delivers Full- products are specifically designed cloud-based managed Roaming Engine. to address the need for high communication services, has Lokdeep Singh, CTO at MACH, performance and aggressive size developed a new service delivery commented: “With M Serve, data Feature Highly-Integrated reduction in a typical platform that allows it to accelerate services can be launched into the 802.11a/b/g/n/ac front end design the deployment of innovative, new operators’ environment in months and offer a reduced footprint and ‘mobile data monetisation’ solutions as opposed to years, allowing minimized component count as to communication service providers them to much more effectively Front End Modules for compared to competing solutions. worldwide. Called M Serve, the plan their business objectives over platform has already been used by the short to medium term.” For further information or to the company to fast track regulatory Mobile WiFi Applications request a meeting with RFMD at solutions to prevent bill shock and to Come and visit us at stand 1H49 MWC, contact us at deliver revenue-generating services or contact us via: MACH Fast-Tracks Innovative Mobile Data Monetisation Solutions Polystar measures Voice Polystar is launching a brand “With this solution Polystar new solution for testing voice enables mobile operators to take The very Quality in IP networks quality in both fixed-line and control of the voice quality Collins Mobile Coverage gives Collins Mobile Coverage offers integrated solution with total style mobile telecom networks. The experienced by their customers, you unique mobile coverage data the latest map interface technology control incorporate our Mapping solution provides a true view of which is crucial in ensuring latest 2G, provided by network operators and includes a fully-functional API inside your web page. voice quality by generating calls continued customer loyalty,” from around the world. The country and place name search. It through the network. The calls are commented Magnus Zimmerman, service is easy to integrate either supports GSM, 3G and 4G networks For more information contact made to and from any point in the SVP Product Management at 3G and 4G as an embedded map or as a hosted from secure and reliable network equipped with a Solver Polystar. preset template and offers an up- corporate web servers and is or call +44 (0)7787 126660. Call Generator. Each call is to-date picture of the continuously maintenance free. For easy and evaluated with the PESQ Come and visit us at stand changing network of global mobile fast implementation choose one of algorithm, an industry standard 1E04 or contact us via mobile coverage. our preset templates or for a more for voice quality measurements. coverage maps on your own website MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 49
  • 50. PROGRAMMEMWC12 Daily DAY3_DAY3 23/02/2012 16:59 Page 50 DAY 3 Wednesday, February 29, 2012 Keynote 6: Consumer Devices: Riding the Next Wave of Conference Sessions Financial Services in a Mobile World Smart Devices 11:00 - 12:30 13:45 - 15:15 Keynote 5: Location: Hall 5 - Auditorium 1 Location: Hall 5 - Room 5 Mobile OS & Applications Despite the incredible success enjoyed by the first wave of mobile Smart consumer devices – from smartphones to tablets, eReaders, 9:00 - 10:30 money services, more advanced financial services have been slow in connected TVs and more – are changing from being premium items Location: Hall 5 - Auditorium 1 coming to mobile. to suit mass-market customers. While this offers potentially All this is set to change as operators, financial institutions and significant new revenue streams from end users, it also adds to the Applications continue to transform the mobile experience, offering regulators make giant strides towards building the necessary regulatory much-discussed ‘data tsunami’. new and innovative ways of delivering services and experiences to an ever wider audience. and business frameworks to support mobile money services on a truly Moreover, as Internet, application, content and device companies global scale. In addition, the proliferation of NFC-enabled handsets, and scramble to take advantage of this brave new world, operators risk In a shake-up of the traditional mobile value chain, new ecosystems the deployment of the associated infrastructure is also reaching the becoming marginalised unless they can develop business strategies are being built around software platforms and operating systems, tipping point which will bring advanced mobile money services to the and partnerships to gain a share of a fruitful new market. constantly redrawing the line between partners and competitors in mass market. 2012 promises to be a pivotal year for the mobile and a dynamic environment. This new paradigm continues to pose a real financial industries as they seek to offer the best of both worlds in an What will the smart device future look like and where do operators threat of disintermediation for operators, and as the mobile industry integrated, profitable and secure way. fit into it? What strategies and services offer the greatest becomes ever more reliant on Internet-based communications, the opportunities? How can operators avoid simply being drowned in Which financial services will prove most successful on a global scale, importance of software in the value chain is only set to grow. data? We examine how operators across the globe are leveraging and which will be confined to local geographies? How important a role will regulation continue to play? With trust and accountability their positions and resources to take their share of these new What steps are traditional mobile players taking to ensure they being critical factors in the financial services space, what assurances revenue streams. remain a relevant voice for their end users and which partnerships will prove most conducive to that end? How do new challengers and protections are operators and their partners able to provide see this competitive landscape and the role they are set to play? consumers? Mobile Advertising: The Mobile Advertising How will the roll out of new web standards such as HTML 5 and To discuss these questions and more, CEOs from financial IPv6 impact the ecosystem? In this session, CEOs from across the Ecosystem - Making it Work institutions and mobile operators will take to the stage in a keynote mobile ecosystem will take the stage to share their thoughts on dedicated to addressing the complex issues surrounding mobile 13:45 - 15:15 these industry-changing issues. money. Location: Hall 5 - Auditorium 3 KEYNOTE SPEAKERS: As mobile increasingly becomes a recognised medium for brand KEYNOTE SPEAKERS: advertising and marketing, albeit one that in most cases still only MODERATOR: attracts tentative investment, the value chain is expanding. There MODERATOR: David Pringle, Freelance Content Consultant & Editor are two underlying approaches emerging: one that sees mobile as a Rajeev Chand, MD & Head of Research, separate channel to be used either independently or to be fitted at Rutberg & Co Don Callahan the edges of a wider campaign; the other considers mobile to be Chief Administrative Officer, Chief Operations & just one part of the marketing mix but one that is nevertheless John Riccitiello Technology Officer central to media planning from the start. CEO Citi This session will take a practical look at how the value chain is EA Michael Abbott evolving for mobile advertising. It will examine what type of players are currently in the mobile advertising value chain, consider the Peter Chou CEO return on investment of the model as it currently stands, and CEO ISIS discuss what the marketplace should look like to sustain a fruitful HTC mobile advertising channel. Jon Fredrik Baksaas Stephen Elop President & CEO President & CEO Telenor Group Networks: Infrastructure Costs in the Age of Nokia Austerity John Partridge 13:45 - 15:15 President & CEO Location: Hall 5 - Room 6 Visa Inc. Many developed telecoms markets are struggling against static or declining ARPUs, while operators in emerging markets typically serve low-ARPU customers from the start. Cutting the cost of deploying and managing infrastructure is a valuable profit enabler. However, demand on the networks is growing throughout the globe, making cost reductions harder to effect. In today’s environment of austerity, operators are rethinking business models, searching out new solutions and revisiting old ones to deliver lower-cost networks. This session highlights some of the most outstanding examples of ingenuity and shows how All details correct at the time of going to print. Please visit the Information Points at Mobile World Congress for any updates or changes to the Conference programme. operators around the world can employ similar measures. IBM Mobile Solutions for the Enterprise 13:30 - 19:00 Location: Auditorium A, App Planet Open to all Congress Attendees IBM delivers a comprehensive end-to-end mobile solution. In three feature sessions you will learn about IBMs mobile strategy and new offerings that accelerate your capabilities for development, integration and management of rich mobile applications. Join IBM experts for interactive discussions and hands-on demonstrations of new offerings to enable your organization and customers to quickly build mobile applications across multiple platforms, connect to backend systems, manage and secure mobile devices and apps while meeting the needs of the mobile business. Help your customers transform their business with mobile capabilities that enable delivery of personalized customer interaction and drive new sources of revenue. PAGE 50 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 51. PROGRAMMEMWC12 Daily DAY3_DAY3 23/02/2012 16:59 Page 51 Mobile Innovation: A Vision of 2022 Mobile Advertising: Emerging Markets Embedded Mobile: State of the Market 13:45 - 15:15 15:45 - 17:15 15:45 - 17:15 Location: Hall 5 - Auditorium 2 Location: Hall 5 - Auditorium 3 Location: Hall 5 - Room 5 The rapid pace of innovation in the mobile industry has accelerated Mobile is the brave new frontier for brands seeking to capitalise on While the consumer electronics segment is well-established in the even further in the last 12 months. With the arrival of LTE, the opportunities in the high growth markets. Why? Because mobile is utilisation of embedded mobile in, for example, e-readers and growth of embedded services and global adoption reaching new becoming the communication channel of choice for these tablets, the automotive, healthcare and utilities sectors represent peaks, the potential for mobile has never been greater. consumers. For instance, more than 60% of Indian mobile internet relatively untapped market opportunities for the mobile ecosystem. users never even use the internet via a PC, and this mobile-first Safety, security and infotainment services in cars, and smart metering Mobile has fundamentally transformed the way that we interact and behaviour is being repeated across the emerging markets. It is this utility services are just some examples of embedded mobile solutions connect with each other. This session will look at the future phenomenon that makes mobile a key gateway to new consumers which are having a tangible effect on people’s lives. innovations and trends that will shape how we communicate in the in the emerging economies. next 10 years. Mobi le network operators are uniquely positioned to take This session will look at the opportunities and challenges for all advantage of the huge market opportunity; they provide the Over 90 minutes we will showcase demonstrations from a number of players in the mobile advertising ecosystem to build mobile into a ubiquitous network connectivity, are developing the Embedded SIM innovators in the mobile industry. All presenters will be given a short successful channel for advertising in the high-growth markets. and have the mobile infrastructure and customer support services in pitch slot and spectators will be able to vote for the most inspiring Players from across the value chain will examine the current mobile place. Mobile network operators can further strengthen the participant. marketing state of play in these markets, will consider the consumer embedded mobile proposition by working closely with vertical From concept to product, technology to service, what will have the appetite for receiving marketing via their mobiles and will ask how sectors to bring these solutions to market. most impact in 2022? the ecosystem should evolve to make the most of the nascent opportunity these markets offer. This session will provide an overview of the state of the embedded Find out at Mobile Innovation: A Vision of 2022. market and will explore which vertical sectors represent the greatest market opportunities. It will also address the challenges in bringing Networks: Delivering Quality of Experience, profitable embedded solutions to market and will ask whether Regional Focus: BRICS & The Challenges of mobile capacity is able to cope with the expected growth in Despite Capacity Constraints demand for embedded mobile solutions. Innovation 15:45 - 17:15 13:45 - 15:15 Location: Hall 5 - Room 6 Location: Hall 5 - Auditorium 1 Consumers and enterprises often face low barriers to switching Mobile World Live Keynote Brazil, Russia, India, China and South Africa, a group of big mobile network operators, and one of the key drivers of switching emerging markets regularly grouped together under the acronym behaviour is a poor quality of experience with that provider. “BRICS”, are amongst the top five global mobile markets with 18:00 - 18:45 Network capacity is frequently discussed as a limiting factor on Location: Hall 5 - Auditorium 1 nearly 45% of the world’s subscribers in total. Obviously, the delivering a good quality of service, particularly relating to low- biggest contributors for such massive numbers are China and India latency services such as content streaming. As a result, investing in The Mobile World Live keynotes will once again feature the with nearly one billion subscribers each, but proportionalities aside, new, higher speed networks and increasing capacity in busy areas industry’s leading lights, sharing their visions for the future of these five markets have been, at least for the last few years, the has become an expensive priority. mobile technology. These special stand-alone evening sessions are a biggest growth drivers in their respective regions for global vendors break from the traditional format, and are the only Mobile World and mobile operating groups. However, the relationship between Quality of Experience and Congress conference sessions to be broadcast live over the internet network capacity is not straightforward and operators risk spending and via Mobile World Live TV. However, it is not easy for mobile operators to thrive in these markets. in vain. Meanwhile a variety of techniques, particularly when used Complicated and heavy taxation coupled with slow regulation hinders holistically, can improve the customer experience and delay the When Ericsson President and CEO Hans Vestberg predicted in 2010 innovation. Low average national income is a natural barrier to need for expensive new cell sites. that the number of internet connected devices would reach into the increasing ARPU and to offering value added services. High growth in tens of billions, the claim was met with a degree of scepticism. As prepaid markets still keeps operators too busy to invest in services So how do operators monitor and deliver top-quality experiences more and more vertical sectors begin to realise the incredible value designed to adjacent verticals such as financial services, automotive and without breaking the bank? Find some of the best thinkers on the embedded mobile technology can bring to their business and healthcare. issue in this session. operating models however, the mobile industry appears ever closer This session will examine how key industry players in such diverse to realising this incredible potential. countries are managing to drive growth, cope with a demanding Mobile Money: NFC Services Gain How will these billions of connected devices impact our broadband and ever-expanding subscriber base and promote the next wave of Momentum networks, both fixed and wireless, and what investments in ICT innovation. infrastructure will be required to insure a smooth transition to the 15:45 - 17:15 connected economy? How will all of these new devices affect our Location: Hall 5 - Auditorium 1 everyday lives and how will people be able to interact with the Media & Entertainment: The Future of “internet of things”? What new platforms and services will these NFC services are gaining momentum and the market potential is Mobile Music significant. Frost and Sullivan estimates that by 2015, there will be devices enable? 15:45 - 17:15 more than 860 million NFC-enabled handsets worldwide. In the final Mobile World Live keynote of the 2012 Mobile World Location: Hall 5 - Auditorium 2 Furthermore, Juniper Research forecasts that the payment value of Congress, Hans Vestberg will provide a tantalising glimpse into the NFC will reach $170 billion worldwide by 2015. There is so much potential, but as yet, so much untapped future of the mobile industry. opportunity for mobile music services globally. Several of the world’s handset manufacturers, mobile network operators and payment providers have started to roll-out KEYNOTE SPEAKER: Will the future be in the cloud, indelibly linked to social media, or is commercial NFC services in several markets, with the number set to the future of music on mobile all about the live experience? Can grow over the coming 12 months. NFC is well-known in the area of Hans Vestberg mobile based ticketing, live streaming, location, merchandising and mobile payments, but beyond this, it will facilitate mobile ticketing, President & CEO social media be harnessed together to engage fans as never before? mobile couponing, the exchange of information and content, What’s at stake for artists in the next phase of digital music Ericsson control access to cars, homes, hotels and many more services. evolution? This session will provide an overview of what’s happening in the Over 90 minutes this session will bring today’s music and Internet world of NFC. It will explore what recently rolled-out commercial pioneers together with leading mobile players to explore the future NFC services look like, and what future services are expected to of distribution and discovery, new business models, enabling offer to consumers. It will also address what is required of the technology innovation and many other developments. mobile ecosystem to facilitate the widespread adoption of these Expect to hear the unexpected, from influential music managers, services. game changing artists and global mobile players in the eco-system. MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 51
  • 52. CONGRESS IN PICTURESMWC12 Daily DAY3_DAY3 28/02/2012 18:25 Page 52 PAGE 52 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 53. CONGRESS IN PICTURESMWC12 Daily DAY3_DAY3 28/02/2012 18:27 Page 53 MOBILE WORLD CONGRESS DAILY 2012 | Wednesday 29th February PAGE 53
  • 54. MWC12 Daily DAY3_DAY3 23/02/2012 16:59 Page 54 Global cellular connections 6,000,000,000 6,000,000,000 global cellular connections reached in 2011 YoY growth YoY growth Penetration ARPU1 MoU/User1 Prepaid2 Prepaid 13 86 16 293 76 13 86 76 % % US US $ % WCDMA/HSPA SP P WCDMA/HSPA 16% CDMA 9% TD-SCDMA 3G 2G GSM 1% 26% 76% 73% Other 0.6% iDEN 0.3% LTE/TD-LTE L LTE/TD-LTE 0.2% ASIA-PACIFIC P ASIA-PACIFIC EUROPE MIDDLE EAST AMERICAS NORTH AMERICA NORTH A AND AFRICA CONNECTIONS 3,009 (million) 1,061 979 632 367 YOY GROWTH 16% 15% 12% 9% 4% PENETRATION A PENETRATION 78% 131% 73% 105% 105% ARPU (US$)* $10 $10 $21 $11 $13 $13 $50 $50 1 ARPU/MoU expressed monthly expressed 2 Q3 2011 © Wireless Intelligence Wireless web: email: twitter: @wi
  • 55. MWC12 Daily DAY3_DAY3 23/02/2012 16:59 Page 55 See a living future at the GSMA Connected House, one where everyone and everything will benefit from intelligent wireless connections. Experience a Find out how homes become smart, city and transport networks will be optimised, healthcare reach extended and the growing needs of mobile consumers and businesses met. Explore how mobile is driving innovation in order to deliver economic growth, successful world where products, customer value and new business opportunities. Experience how intelligent wireless connections will create more value, drive efficiency and deliver a richer experience. everything Showcasing key industry milestones, the vision for the future and numerous cutting edge connected solutions over two floors are the GSMA, AT&T, KT and Vodafone, with partners: Accenture, Airbiquity, AQ Corporation, Ericsson, Intel, KTH, Qualcomm, Rsupport, Sony and intelligently Zelitron. Visit the GSMA Connected House and step into a living future. GSMA Connected House, Hospitality Suite CY13, The Courtyard. connects Connected GSMA Connected House, House Hospitality Suite CY13, The Courtyard
  • 56. MWC12 Daily DAY3_DAY3 23/02/2012 16:59 Page 56