Technology Vision 2022: Communications Industry | Accenture
MWC-Day 2.pdf
1. FINNISH VENDOR LAUNCHES MORE LUMIA SMARTPHONES PAGE 4
VITTORIO COLAO URGES SPECTRUM RETHINK PAGE 4
HRH FELIPE DE BORBÓN OFFICIALLY INAUGURATES BARCELONA’S
REIGN AS MOBILE WORLD CAPITAL PAGE 6
MWC12 Daily DAY2_DAY2 27/02/2012 20:14 Page 1
BROUGHT TO YOU BY:
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012
By Steve Costello
IN THIS ISSUE
NOKIA STRENGTHENS WINDOWS
PHONE ASSAULT
VODAFONE CEO WARNS REGULATORS
OF INVESTMENT SLOWDOWN
ROYAL WELCOME TO THE MOBILE
WORLD CAPITAL
DAILY
DAY TWO • TUESDAY 28TH FEBRUARY
By Tim Ferguson
Ford: Cars the
“great untapped
Facebook backs mobile Internet
Cont. on P14 f
opportunity” In order to eliminate this, the billing support, today’s
company is working with “over 30” implementations require SMS
for mobile rett Taylor, CTO of device makers, operators and device verification, which takes
B Facebook, yesterday
announced the company is
participating in “a number of
developers through a W3C
community group called Core
Mobile Web Platform, with the
users outside of the normal flow of
an app, while developers have to
integrate with “hundreds of APIs”
industry wide initiatives” intended intention to “author and evangelise to support operators globally.
to support the development of the and prioritise” the development of To this end, the company
mobile web, focusing on technology HTML5 mobile web standards. announced a partnership with
standards and payment enabling. Companies supporting this “operators around the world to
“Despite the incredible amount of initiative include Samsung, HTC, improve both the user and the
work we have to do to make the Sony, Nokia, AT&T, Verizon, developer experience of operator
mobile web great, I am extremely Vodafone, Orange, Telefonica, billing.” This work will remove the
optimistic. In all of my years in the KDDI and SoftBank. need for the SMS verification step for
industry, I haven’t seen such a Accompanying this, Facebook also the “vast majority” of customers, while
coordinated effort across so many highlighted Ringmark, a testing suite providing developers with a single SDK
segments of our industry. These are intended to monitor how devices to get global reach with “very, very
hard problems, but they are comply with the new HTML5 simple” technical verification.
solvable problems, and we are standards. “We are pragmatic. We “That way, payments on the
ord Motor Company’s going to solve them together,” the know that standards are only as good mobile web can be what it should
F
By Paul Rasmussen
executive chairman Bill executive told Congress yesterday. as their implementations in the field,” be – a single step to confirm the
Ford has called on the While HTML5 has been widely he said. purchase,” he concluded.
mobile industry to help develop proposed as a way of addressing With regard to payments, the Operators working with
smarter transport systems for fragmentation in the industry, Facebook executive said that “right Facebook on streamlined billing are
the future. Taylor noted that “if you look at now, the payments experience of AT&T, Deutsche Telekom, Orange,
100 different devices, you’ll find 100 the mobile web is just broken.” He Telefónica, T-Mobile USA, Verizon,
different versions.” noted that even with operator Vodafone, KDDI and SoftBank.
China
Mobile
reveals
TD-LTE DISCOVER US
plans
hina Mobile has unveiled
C plans that will see TD-LTE
widely deployed across the
country. The company said that over
service becoming available in
2013,” said Yu. “The first TD-LTE
installations will start during the
Speaking at the Global TD-LTE
Initiative (GTI) Summit yesterday,
the China Mobile president stressed
20,000 TD-LTE base stations will be second half of this year, and this his support for handset vendors
in operation by the end of this year, will include some of the existing developing converged devices to
growing to 200,000 by 2013. TD-SCDMA sites being upgraded promote the wide scale uptake of
China Mobile president, Li Yu, to TD-LTE.” TDD/FDD LTE.
said TD-LTE had now moved into Li Yu added that its operations in To help with this effort, the CEOs
a new phase after trials in six Hong Kong, which has access to of Qualcomm and Hi Silicon took
Chinese cities had proved positive. TDD and FDD bands, will launch the stage to announce multimode
“We’re ready for large scale this year as an early example of a device chipsets supporting 2G, 3G ZONE 3 (Z3.1)
deployment with commercial converged LTE service in the region. and TDD/FDD LTE.
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Tuesday 28th February PAGE 1
3. MWC12 Daily DAY2_DAY2 23/02/2012 14:22 Page 3
With Travel & Surf take all
your friends on holiday!
e
Worry-frecross
surfing a
Europe.
Enjoy worry-free internet across
Europe for the price of a café con leche.
Remember to enable your smartphone and buy your Travel & Surf pass
so you can share all your best holiday moments straightaway.
Send e-mails. Connect with Facebook. Send photos.
5. ADVERTORIAL
MWC12 Daily DAY2_DAY2 23/02/2012 14:22 Page 5
Marcelo Claure, Chairman and Chief Executive Officer, Brightstar
Redefining Your Place
The race for new customers remains active in emerging markets where mobile
penetration still has room to grow. Manufacturers, operators, and now retailers are
in the Wireless Industry
scrambling to invest in the people, infrastructure, and resources needed to seize these
opportunities while the window for new customers is open.
In mature markets where saturation rates have surpassed 100 percent, the approach has
shifted. These countries will count more mobile devices than people within their borders in
A CALL FOR CONSISTENCY
2012. Without new customers to drive a growth strategy, customer retention is the name of
the game. Manufacturers, operators, and retailers battle fiercely to keep their customers
and retain market share.
Consumers are again reshaping the landscape of the wireless industry. They’re Technology has enabled consumers to shop for wireless devices online, in stores, and
comfortable integrating wireless technology into areas of their lives where it was difficult to even from wireless devices themselves. With so many paths to purchase, providing a
imagine it before, bringing meaningful benefits and new opportunities. People are using consistent experience is more difficult than ever before. Brick-and-mortar retailers often
their devices to store, share and enable access to information and tools that simplify their struggle to provide the same extensive portfolio as online stores due to shrinking real estate
daily lives and empower businesses to provide new solutions. However, this new geography and increasing inventory costs. At the same time, manufacturers and operators must
comes with a price. Consumers accustomed to cutting-edge technology also have high compete to differentiate their products from thousands of other devices and plans. The
expectations for the service that accompanies it. need for strategic sourcing and planning, and a knowledgeable, effective sales force will
They’re demanding protection against damage or loss, the ability to upgrade or trade-in continue to grow alongside the explosion of products available to consumers.
their old device and a wide selection of new ones when they do. With many different paths To thrive under these portfolio pressures, retailers and operators must look for solutions that
to purchase, they expect a seamless experience both online and in-store. Wireless reconcile expanded choices with detailed expertise. Technology such as Brightstar’s Virtual
When the wireless industry was in its infancy in the early 1980s, the focus was
companies successful at wooing today’s consumers must learn to deliver all of this and Inventory Program simplifies inventory management for retailers by providing back-end
on introducing the newest product to a very core target market. Innovations
more to keep them; and doing so comes with new challenges and complexities. Is your management of their online experience, and solves space issues by supplementing their in-
LOYALTY IS THE NAME OF THE GAME
over the next decade were driven by consumer demand for smaller handsets
company ready to face the expectations of today’s consumer? store portfolio, letting customers order, activate and have a device shipped right away.
and more affordable pricing. At this stage in the wireless industry’s
Investment in sales force training is also important to ensure in-store customers receive
evolution, operators and manufacturers looked to grow by adding as many
the attention they require to make a purchase, and do so with peace of mind and
new subscribers as possible in established markets across the world. By the
The speed of innovation in the wireless industry has drastically shortened product lifecycles. satisfaction. Retailers and operators can also employ store-within-a-store services and
ENABLING THE EVOLUTION
end of 2007, nearly half the population had a mobile device.
Where a device is typically considered functional for an average of two years, consumers outsourcing of the entire wireless category to drive sales.
demanding faster, better, smarter technology are switching to the next best thing in under 18-
months. In some areas of the world, consumers are losing patience even quicker: in 3- to 6-
months. While every market is different, retailers, operators and manufacturers are being The introduction of near field communication technology, the cloud and more advanced
challenged to compete for their customer’s loyalty on a more frequent basis, and against a new mobile applications allows consumers to use their wireless devices to access funds,
set of competitors. personal health information and much more. But consumers won’t use these features
Getting the latest products from concept to consumer in the shortest amount of time is unless they know their personal information is safe on their mobile device. What’s more,
integral to success in this environment. It’s never been more important to get the right these sophisticated tools can drive the cost of devices higher. Economic uncertainty in both
product, to the right place, at the right time. emerging and developing markets forces consumers to consider the price of the latest
Harmful eWaste is also an increasing issue presented by this accelerated lifecycle. As smartphones and tablets with renewed sensitivity. To justify and protect their investment,
consumers dispose of their old devices, eWaste is growing at an unprecedented rate. consumers expect retailers, manufacturers and operators to provide services around the
Brightstar has aligned itself with companies such as Flipswap® and eRecycling® to device – including warranties and insurance programs.
provide trade-in and buy back programs that not only reduce churn and eWaste, but also Players need to find new ways to build relationships with consumers that begin before the
generate customer loyalty and revenue from pre-owned devices. point of purchase and last beyond the life of their device. Handset insurance programs
Retailers, operators and manufacturers have multiple risks to consider regarding the instill loyalty and satisfaction by ensuring a customer that a lost, stolen, or damaged
shortening lifecycle trend. From our unique vantage point, Brightstar is able to anticipate handset or tablet can be easily resolved. Brightstar provides this service, allowing retailers,
changing trends in technology around the globe. We have partnered with the leading brands manufacturers and operators to offer it to the consumer.
in wireless to create flexible solutions that enable us to reduce costs associated with There’s no end in sight for the wireless evolution; how consumers apply new technologies and
returns and getting devices back into the marketplace, including: buying the device, the challenges this creates will continue to redefine our roles within it. To compete, your
handling warehouse management, shipping it to the store, activating service, managing, company will need to take an active role in this cycle. If you need help finding your place, or for
testing, repair and reverse logistics. more information about Brightstar’s services portfolio, visit www.brightstarcorp.com/wireless.
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Tuesday 28th February PAGE 5
6. NEWS @ShowDaily
New from Mesaplexx is the
xCube which utilises radical
radio filter technology to
significantly improve the
performance of active
antenna systems and enable
By Ian Volans
increases of up to 65 percent
in LTE network capacity. The
xCube is a cool running, low
loss, high isolation filter that
improves sensitivity and
handles much more power.
These benefits, combined
with its compact size, enables
MWC12 Daily DAY2_DAY2 27/02/2012 19:45 Page 6
AAS vendors to deliver 50 per
cent more power output for
the same input, delivering
significant increases in range
Tweet
and capacity. With more
power output and less heat
being generated multi-band
and multi-technology
Royal welcome to the
solutions can come within
NEWS IN BRIEF...
reach.
LTE capacity gains
Mobile World Capital
Connection Manager from
Emotum makes mobile and
wireless connection
world. It’s definitely a sign of the Attending the launch event
management easier for
good things to come.” alongside Prince Felipe and John
service providers, giving a
RH Felipe de Borbón, Barcelona was selected as the Hoffman were the President of the
H
completely customisable
Prince of Asturias, officially first Mobile World Capital in July Generalitat, Artur Más; Minister of
solution to complement all
inaugurated Barcelona’s 2011 when the city was confirmed Industry, Energy and Tourism, José
deployment strategies. The
reign as Mobile World Capital at a as the venue for Mobile World Manuel Soria; Mayor of Barcelona,
Connection Manager is
packed press conference at Congress until 2018. Xavier Trias and President of the
feature rich, yet simple to
Congress yesterday. The city’s vision is to “use mobile Fira de Barcelona, Josep Luís Bonet.
use for both users and
The heir to the Spanish throne said, technology as a transformational In addition to the annual
operators and has been
“It is indeed a wonderful opportunity engine for companies’ and people’s Congress, the Mobile World Capital
specifically designed to
to contribute to the constant everyday lives.” will encompass three new elements.
provide a consistent user
development of the industry and the As Mobile World Capital, A Mobile World Festival will engage The Mobile World Hub, in the
experience across Windows
market in the mobile communications Barcelona aims to create an urban citizens with mobile technologies city’s technological district will
and Mac operating systems.
sector,” said Prince Felipe “ laboratory for new applications that through links with the city’s facilitate the design, testing and
It is device, connection and
Reflecting on the economic will transform the daily lives of the musical, cultural and sporting marketing of solutions, encourage
network agnostic, working
difficulties being experienced by city’s people and businesses. John events. the creation of cross-industry
seamlessly on 2G, 3G, 4G,
many of the mobile world’s more Hoffman, CEO of Congress- Located in the heart of the city, the alliances and contribute towards
Wi-Fi and Ethernet
mature markets, he continued, “It is organiser GSMA Ltd, congratulated Mobile World Centre will be a hands- the development of global
By Paul Rasmussen
networks.
also a perfect means to send a Barcelona on its “outstanding vision on exhibition and experimentation standards in fields such as mWallet,
positive and powerful message and for the Mobile World Capital, one of space where citizens can experience mHealth, smart-city, mContent and
image of our country out to the great creativity and innovation.” the latest mobile technologies. mTravel applications.
Simplifying mobile
Smart VoIP from Kineto
broadband
Wireless is the first VoIP
Ericsson’s
application specifically
developed to enable mobile
operators to leverage their
new
existing network
By Ian Channing
infrastructure to offer a
competitive over-the-top
pico to
(OTT) voice service. The
application supports a range
include
of standard mobile telephony
capabilities and is designed
to run on major mobile
Wi-Fi
operating systems, including
iPhone, Android and Windows
Phone. The application can be
support
branded by mobile operators
and downloaded to
subscribers through standard
application stores. The
application works over any
The company also claimed that
network, ties to main voice
ricsson has announced a finding new site locations remains
E
service and leverages the
ZTE unveils bevy
range of small cell products, one of the major issues for
existing core network.
including a multi-standard operators today and these small cell
OTT VoIP pico with integrated support for products, given their size and
application
of new devices
Wi-Fi. backhaul options, are the preferred
The company said these devices choice in this situation.
could be deployed together with The inclusion of Wi-Fi in a pico
macro cells in heterogeneous product will call for the industry
core mobile processor and equipped networks (hetnets) for increased to investigate and develop how
with a NVIDIA Icera 450 HSPA+ network capacity. Operators Wi-Fi technology can be
urrently number four in the modem, the ZTE Era offers high adopting this hetnet approach, said integrated into cellular standards.
C global terminal suppliers
rankings, Chinese vendor
ZTE is targeting the number three
definition multimedia capabilities.
Also launched were the :PF112,
which has a large HD screen for
Ericsson, would benefit by being able
to deliver the same services with half
the spectrum, while seeing
According to Ewaldsson, Ericsson
is leading this effort to ensure this
work will be focused on the
spot by 2015. In a bold statement of optimal video viewing, plus updates throughput gains of 2-10 times network requirements and not
its intent the company unveiled on the successful Blade and Skate compared to using separate vendors centred on products.
more than ten new terminals and phones with the Skate Acqua, Kis, for the macro and the small cell layer. “It’ll be around two years before
devices yesterday, including two Blade II and Mimosa X. The Ericsson’s CTO, Ulf Ewaldsson, we see Wi-Fi becoming part of the
LTE handsets, the PF200 presentation included the first (pictured) told Mobile World Daily hetnet, and will call for the Wi-Fi
(LTE/GSM/UMTS) and the N910 appearance of ZTE’s internally that this co-ordinated hetnet firmware in the handset to be
(LTE FDD/CDMA). These phones developed user interface Myfavor approach would lower the total cost upgraded,” said Ewaldsson. “The
run Android 4.0 with 1.2GHz and which they claim simplifies and of ownership (TCO) for operators drive to make this happen is
1.5GHz chipsets. ZTE also improves the Android user by 50 percent. “This TCO is directly coming from North America where
maintained its commitment to the experience. The company also related to using pico’s to provide there is huge demand to carry
Windows Phone platform with the announced the ZTE Touch and Share much improved coverage as against smartphone data traffic. We’re
introduction of the Orbit NFC application which enables users the cost of deploying traditional working closely with the US
smartphone. At just 7.8mm thick to exchange data or make payment macro cells. The boost in operator community to find a
the ZTE Era smartphone can justly by simply touching their device to throughput would come from the solution, but the key to adopting a
claim to be one of the thinnest another. The new launches were user’s device being much closer to a hetnet approach is focusing on the
quad-core devices on the market. completed with a range of tablets pico access point than at some network, which is the tricky part in
Based on the NVIDIA Tegra 3 quad- including two LTE devices. distance from a macro cell.” all this.”
PAGE 6 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com
7. MWC12 Daily DAY2_DAY2 23/02/2012 16:11 Page 7
Making a Difference
We know that making a small difference in someone’s life, can
change their life forever. Imagine being unable to call your loved
ones to let them know you’re alright? During the revolution in
Tunisia, Tunisiana, a Qtel Group Company, gave every prepaid
customer one dinar credit a day for five days so people could still
be in touch with their family and friends.
Qtel - Qatar | Nawras - Oman | Navlink - UAE | Wataniya - Kuwait | Nedjma - Algeria | Tunisiana - Tunisia | Wantaniya - Maldives
Wataniya - Palestine | Bravo - Saudia Arabia | Asiacell - Iraq | Starhub - Singapore | Lao Telecom - Laos | Mfone - Cambodia
Indosat - Indonesia | wi-tribe - Jordan | wi-tribe - Pakistan | wi-tribe - Philippines
4:29 PM
8. HEALTH NEWS
Tim Wood,
Director, Mobile Health Innovation,
Grameen Foundation
By Anne Morris
MWC12 Daily DAY2_DAY2 27/02/2012 20:28 Page 8
Mobile Health Partnerships from the NGO Perspective. Time: 14.00, Hall 5, Room 5
Which mobile health services will be most popular in emerging markets?
Mobile health services that succeed will need to do three things: 1) provide
relevant and actionable health information that ultimately leads to a change
in behaviour 2) be usable by people with low literacy skills 3) be affordable.
There is currently a lot of energy around maternal and child health initiatives,
such as Grameen Foundation’s Motech project in Ghana. Additionally,
Etisalat: Integrating
sophisticated services that are able to provide people with information about
Q&A r
when they need to seek medical attention or how to address common
ailments could also prove to be very popular and powerful.
mobile money with
What are the barriers to establishing successful mobile health partnerships?
mHealth a win-win
It can be tough to align objectives between partners. The private sector is
By Richard Handford typically driven by gaining market share and increasing revenue, while NGOs
Mobile Health:
and governments are looking to achieve changes in health outcomes.
approach
Accomplishing both of these, while also functioning with a sustainable
Emerging Markets
business model, can be extremely challenging. It’s also quite difficult today
– partnerships for
to establish connections to telecommunications firms for interactive voice
response services in many markets. SMS aggregation is easier, but we’ve
“For developed growth
found that the illiterate need IVR for our efforts to be effective.
rue commitment from an markets the
T
How can these barriers be overcome?
MNO to a mobile health proposition is built
There needs to be compromise between the public and private sectors to find
programme means turning it
around secure
SKT
common ground where both can achieve the common goal of widespread
into a mainstream business and not
remote access,
adoption of mobile health services. NGOs need to define and build services
just viewing as “just a hobby or PR
that can have a broad reach and consider revenue generating partnerships.
consultations,
looks to
exercise”, said George Held, Vice
Telecommunication providers need to look beyond short-term revenue goals
Presudent group products and
storage and fast
and use their market reach and customer network to help catalyse adoption
services at Etisalat.
overseas distribution.”
of services at a large scale.
Held, who was speaking with
Mobile World Daily ahead of a
How important is the role of mobile operators to such partnerships?
healthcare presentation he made at Congress The Mobile Baby programme is
Mobile phone operators hold the primary relationship with the customer, so
on Monday, said the Etisalat Mobile designed to support birth attendants
the operators play a vital role in these partnerships. The frequency with
Baby programme is a prime and midwives and ensure safer
markets
which someone tops up airtime vastly exceeds the number of times someone
example of how mobile health can pregnancies and deliveries by
seeks health information on their phone. Operators can be a powerful
become a sustainable and scalable enabling carers to quickly and
channel to market health information services, enabling people to receive
proposition by integrating it with a accurately identify, communicate
health information rapidly. Creative thinking with operators around
mobile payment service. and act on obstetric emergencies.
sustainable business models is vital for the long-term success of any mobile
Etisalat’s Mobile Baby programme “Though the service is critical in
health service.
K Telecom (SKT) is looking at creates revenue for all members of the emerging markets, it is not fully
S mobile health opportunities the ecosystem, said Held, from the relevant in the developed markets
What will be the most successful reimbursement model for mhealth
outside Korea, said Yook Tae- midwives through to local transport where the above challenges are
services in low and middle income countries?
Sun, Senior Vice President and providers and Etisalat, which already adequately addressed,” said
That really depends on the market. Countries with large populations can
Head of the operator’s Healthcare generates revenue through service- Held. “For developed markets the
achieve a high enough volume of service use to make a low-priced
Business Division, in an interview related data consumption. proposition is built around secure
By Richard Handford subscription model possible. In other locations – which will likely be the
with Mobile World Daily. The Mobile Baby programme remote access, consultations,
majority of countries – a sponsorship- or advertiser-driven model will likely
The operator is currently ensures that all participants get paid, storage and fast distribution.”
be more successful. At Grameen Foundation, we also hope to be able to
offering two of its mobile health commented Held, and therefore Held concluded that Etisalat
demonstrate the value of mobile health services and the potential cost
platforms to hospitals in China and provides a sustainable level of strongly believes mHealth services
savings of delivering the services through the mobile phone so that
is having discussions with support for women in rural areas. will be equally popular in
sponsorship by the government health ministry makes sense, given the total
Indonesian and Taiwanese mobile “Most women especially in low- developing and developed markets,
savings that would occur in the overall health system.
operators about jointly offering the income countries continue to if properly introduced and
same solutions in their home deliver at home for a variety of commercialised. “The only
markets, according to Yook. reasons including cost, preference, difference will be in the scope of the
SK Telecom’s mHealth services culture and lack of information,” offering and how they are
are offered via the Health Connect said Held. positioned in the market,” he added.
joint venture with Seoul National
University Hospital that was
announced last autumn and then
launched in January 2012. The joint
venture has already announced
plans to rollout healthcare services
mHealth
domestically in Korea later this year.
In addition Yook said the joint
venture is now “in its initial stage of
payments and
entering the global markets” with
its digital hospital services. The
plan is to pioneer the service in
rules are crucial
South East Asia by developing In the developing world,
services for prevention and health customers are accustomed to
management. eimbursement and paying for health while in the
The joint venture’s two platforms
offered in China are the
smartphone-based Hospital
R regulation emerged as key
issues from yesterday’s
conference session on how to get
developed world it is governments
and the private sector such as
insurance companies that generally
Information System (HIS), which mobile health integrated into large- pay, said Gaur. This set-up in the
enables doctors to check patients’ scale health systems. developed world means the
information and view their Pramod Gaur, Vice President reimbursement model for mhealth
prescription records, and its Health Telehealth with the UnitedHealth is more complex to establish. existing mobile payment service. during the Q&A part of the session.
Information Exchange (HIE). Group, a leading US health insurer, George Held, Director of Products “We need a sustainable business One model is an open market
SK Telecom is demonstrating outlined who are the four & Services, Etisalat Group gave the which means everyone is making where the strongest apps survive.
Health Connect’s services at stakeholders in mobile health: example of the operator’s Mobile money,” said Held. The other one involves the
Mobile World Congress this week. patients, health professionals, payers Baby service which is offered across On the subject of regulation, government taking responsibility
The operator will also show off its (government or insurance company) its African footprint as a working Richard Moore, Commercial for regulation. He said the US is
newly-launched mPrescription app and caregivers (the patient’s family mobile health service. It is focused Syndication and Partnership more advanced than the UK in
that enables patients to carry and and friends). He also mentioned the on reducing mother and child Manager, NHS Choices, Capita thinking about regulation and that
store electronic prescriptions in role that mobile health has in mortality by seeing more at-risk Health, explained the need for the forthcoming announcement
their smartphones, so removing promoting wellness which is under- pregnant women reach hospital. The regulation when it comes to mobile from the US Food and Drug
the need for them to carry paper- used compared with the monitoring business model involves midwives, apps. “It’s what we are trying to Administration (FDA) on apps
based prescriptions. of patients with chronic conditions. taxi drivers as well as the operator’s figure out at the moment, “ he said would influence the UK.
PAGE 8 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com
9. ADVERTORIAL
MWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 9
1.6Gbps Downlink Throughput: The ARU features the world’s highest single-unit
throughput. Other features include:
• Broadband support—one ARU can simultaneously support three different bands,
including 1.8GHz, 2.1GHz, and 2.6GHz.
• Wider IBW (Instant Bandwidth)—each module utilizes IBW at 40 MHz to support higher
throughput.
• A high-degree of integration—each module is very small, so one slim ARU enables the
assembly of up to three modules.
• Split-cell functionality—capacity is effectively doubled by splitting existing single sectors
ARU and
in two; even with interference considered, capacity can be increased by up to 80%.
• User-targeting beamforming—boosts downlink throughput.
Giga-Level Uplink Throughput: The ARU’s uplink and downlink throughput operate on a
giga level. In a connected world with endless possibilities, uplink traffic is certain to increase
AtomCell,
due to the increased ease of posting video and other high-bandwidth content online. Uplink
capability will thus become more and more important for mobile networks. The ARU is
specifically designed to meet such challenges with its 4-way receiver technology, which is
capable of boosting gain by up to 40% to help uplink throughput reach 850Mbps.
Creating a
Adaptable Configurations: As an operator’s business grows, the need to increase network
capacity becomes more important. An SDR (Software Defined Radio)-based ARU enables
easy network upgrade for greater capacity. After acquiring new spectrum, operators can
add more modules in different bands, or split single sectors into two for network expansion,
ATOMCELL, THE WORLD’S MOST INTEGRATED BASE STATION
with no new site space needed.
Connected
Due to increased traffic and coverage requirements, small cells are playing more and more
of an important role in the industry. In addition to macro cells, operators need small cells
to cover blind spots or offload to macro cells. Small cells help improve network
World
performance and provide better service to end users in a connected world.
Finding site locations for small cells is difficult since their coverage area is limited.
Accommodating their backhaul is also a challenge. The AtomCell, Huawei’s small cell
solution, is designed to address these problems.
• Over the past 10 years, the number of mobile subscribers has increased from
800 million to 5.8 billion.
• Over the past 5 years, hundreds of thousands mobile applications have been
made available for download.
• Over the last 2 years, more and more smartphones have been sold, replacing
feature phones.
We live in a world where our lives and behavior have been changed by mobile
communications. We are living in a connected world.
The Atom constitutes the basic component of Huawei’s AtomCell solution. Utilizing
advanced technologies, the Atom integrates baseband, radio frequency, and power
Traditional mobile networks are not able to meet increasing demands on
amplifier functionality into one small box. Using this component and a suitable antenna
traffic. To achieve success in this new world, we need new solutions.
module, many different kinds of products can be assembled (RRU, base station etc.).
Supporting 4T4R, two Atom units can be used to assemble a device that supports 8T8R
and even 16T16R, to support higher-order MIMO for better performance. The AtomCell is
ARU (Adaptive Radio Unit), Supports 12 times Capacity Expansion
also the world’s first micro base station to support user-targeting beamforming.
(Maximum Configuration)
It has become increasingly difficult for operators to find space to build sites, even as the Among all the challenges facing small-cell solutions, backhaul issues are the most
need to support huge volumes of traffic continues to grow. significant, as small cells need to be installed where traditional backhaul cannot be reached.
Huawei’s ARU (Adaptive Radio Unit) is ideal for deployment in cases where space is limited The AtomCell integrates different transmission functionalities (ADSL, Optical, FE) to meet
but the need for capacity is great. The total size of its integrated antenna and radio unit is different application scenarios. Customized microwave solutions have also been developed
comparable to a standalone antenna, and its modular design can be easily configured. for our small-cell solutions.
The ARU can simultaneously support three separate bands over three different modes, The AtomCell is designed according to the concepts of site optimization and ease of
and supports cell splitting to improve overall cell capacity by up to 80%. deployment—One Site, One Box.
Atom Atom Cell
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Tuesday 28th February PAGE 9
10. MONEY NEWS
Giesecke & Devrient (G&D)
By Richard Handford
has been selected by Intel to
deliver lifecycle management
of the embedded secure
By Paul Rasmussen
elements within Intel’s
smartphone reference device.
G&D will manage the
partitioning and key
MWC12 Daily DAY2_DAY2 27/02/2012 19:45 Page 10
management of the
embedded secure elements
over-the-air. Embedded
secure elements provide an
additional protected area for
security-sensitive applications
such as payments and
ticketing using NFC.
NEWS IN BRIEF...
Mobile money MTN first Commenting on the agreement,
Ericsson President and CEO, Hans
Gemalto’s UpTeq NFC SIM
Vestberg, said that 2012 would be a
service flourishes in to adopt
vault offers mobile operators
year of partnership across the
higher return on investment
emerging mCommerce eco-system.
earthquake’s wake Ericsson’s
from their NFC roll-outs, and
“MTN has long been an early
security for protecting mobile
adopter in mobile money, and this
transactions. The new SIM
new partnership builds on our
mWallet
enables mobile operators to
Viola has attracted 364,000 ongoing relationship of
Intel selects G&D
install and manage new NFC
registered users, an October 2011 collaboration. Driving accelerated
services even after issuing it
aitian mobile operator Viola figure that Liautaud says has grown time to market for operators and
H
to end users. UpTeq NFC is
last month passed US$4 subsequently by about 15,000- linking wallet accounts to purchases
designed as a high-end
million of payroll transactions 20,000 additional users. The take-up across multiple payment systems is
security device to handle the
carried over its T-Cash mobile money means T-Cash has achieved 30 TN is to be the first a clear next step in next generation
M
processing, storage and
service, an indication of the service’s percent penetration of its 1.2 million operator to deploy mobile financial services."
verification of sensitive data.
popularity and its role in the country base in just over one year since Ericsson’s Converged This move follows a period of
following a devastating earthquake launch. Leading rival Digicel offers Wallet service across its operations close co-operation between MTN
two years ago, according to a Mobile an alternative mobile money service in Africa and the Middle East. and Ericsson on the Converged
World Daily interview with the which is called TchoTcho Mobile. Ericsson said that its technology Wallet technology, with MTN
By Richard Handford
Sybase 365’s mobile
operator’s acting CEO Pierre Liautaud. Viola’s T-Cash service is based would enable MTN to fast-track the being one of the first operators to
commerce platform is
Many NGOs that came to the on the USSD data channel and the deployment of mWallet services by deploy Ericsson's pre-paid
designed to address mobile
country in the wake of the January mobile money platform is supplied integrating its Converged Wallet software back in 1998. The
banking, mobile payments
2010 earthquake use T-Cash’s payroll by vendor MoreMagic. T-Cash has service into MTN’s pre-paid company said it would deploy the
and mobile money services
service to distribute aid payments so been nominated for a Global charging system. Converged Wallet service as a pilot
for developed and emerging
boosting its take-up. Viola originally Mobile Award at this year’s Mobile "Optimising the mobile money in a number of its operations this
markets. The platform
planned for money transfers between World Congress. consumer experience directly impacts year, with a view to a wide
enables banks to extend their
individuals to be the mainstay of its As well as paying their own staff, consumer stickiness,” said Christian de deployment across all its operations
NFC SIM vault
relationship to both the retail
service but the earthquake NGOs have used T-Cash in other Faria, MTN’s Group Chief in Africa and the Middle East.
and business customer
dramatically changed the operator’s ways. For instance Mercy Corps Commercial Officer. “With Ericsson Ericsson added that it would be
through the mobile channel,
thinking. Instead, payroll came to the uses the service to distribute Converged Wallet we can now address the prime integration contractor for
and to create new services
fore after the service’s launch in vouchers as part of its development our strategic priorities by enabling the MTN mWallet project which
and improve customer
December 2010. programme for small businesses. rapid response to our consumer's would include providing software
loyalty. It supports mobile
Haiti is a good candidate for The same NGO piloted the service preferences and expectations." and managed services.
payments services that
mobile money anyway because it is before T-Cash’s wider launch.
By Richard Handford
enable consumers to use
a cash economy where relatively few In addition to payroll services,
their mobile devices to pay
of the population hold a bank T-Cash can be used for P2P
Isis signs up cards
for real-world goods and
account. For instance, the country transfers, purchasing goods in retail
services. This latest release
has approximately 25,000 credit outlets and paying bills.
adds mobile money capability
cards and 50,000 debit cards out of a Liautaud has not been surprised
for its mobile wallet
to the platform for
total population of 9-10 million by the service’s take-up. “No
branchless banking.
giving an opportunity for mobile because I used to work in a bank in
money services. “The earthquake the early nineties. I left because they
provided a window to realise the did not understand the future was
Mobile commerce value of such services compared to electronic payments. I knew that
platform other countries,” says Liautaud. Haiti had a need for such payments.” sis, the joint venture between
The mobile wallet service, which
I three leading US mobile
operators, has reached
agreement with Chase, Capital One
Vodafone will be offered across the operator’s
footprint, will be based on Visa’s pre-
and Barclaycard so that their credit,
debit and prepaid cards will be
and Visa paid account and offered to
consumers in partnership with the
placed in the venture’s mobile
wallet, it has announced at Mobile
in mPay card company’s issuers.
Initial launch of the service will be
World Congress.
Consumers who hold accounts
partnership in Germany, Netherlands, Spain,
Turkey and the US in the current
with the three banks will be able to
put their cards into an Isis mobile
financial year. Other countries within wallet and shop at participating
the mobile operator’s footprint will retailers when the venture’s service
follow over time. launches in mid-2012, starting in Salt
odafone and Visa have Other financial institutions as well Lake City, Utah and Austin, Texas.
V announced a worldwide
partnership that will enable
consumers to pay for goods and
as retailers, transport and utility
companies are welcome to of fer their
services within Vodafone’s wallet.
The announcement with the
three financial institutions follows
the announcement by Isis in July
any major payment card and put it
inside the mobile wallet.
services using their mobile phones. In developed markets in Europe, 2011 that it would work with the top The Isis mobile wallet will offer
The two companies will develop a North American and Australia, users four US payment networks: Visa, the ability to pay, redeem coupons
Vodafone-branded service supported of the new service will be able to make MasterCard, Discover and and accrue loyalty points. Chase,
by Visa’s payment system. They say purchases using NFC-enabled American Express. Isis’s Capital One and Barclaycard will
the link-up is “the world’s largest smartphones equipped with Visa relationship with the four payments tailor their card services for the new
mobile payments partnership”. payWave mobile payment technology. networks means banks can enable mobile wallet.
PAGE 10 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com