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  • 1. FINNISH VENDOR LAUNCHES MORE LUMIA SMARTPHONES PAGE 4 VITTORIO COLAO URGES SPECTRUM RETHINK PAGE 4 HRH FELIPE DE BORBÓN OFFICIALLY INAUGURATES BARCELONA’S REIGN AS MOBILE WORLD CAPITAL PAGE 6MWC12 Daily DAY2_DAY2 27/02/2012 20:14 Page 1 BROUGHT TO YOU BY: OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012 By Steve Costello IN THIS ISSUE NOKIA STRENGTHENS WINDOWS PHONE ASSAULT VODAFONE CEO WARNS REGULATORS OF INVESTMENT SLOWDOWN ROYAL WELCOME TO THE MOBILE WORLD CAPITAL DAILY DAY TWO • TUESDAY 28TH FEBRUARY By Tim Ferguson Ford: Cars the “great untapped Facebook backs mobile Internet Cont. on P14 f opportunity” In order to eliminate this, the billing support, today’s company is working with “over 30” implementations require SMS for mobile rett Taylor, CTO of device makers, operators and device verification, which takes B Facebook, yesterday announced the company is participating in “a number of developers through a W3C community group called Core Mobile Web Platform, with the users outside of the normal flow of an app, while developers have to integrate with “hundreds of APIs” industry wide initiatives” intended intention to “author and evangelise to support operators globally. to support the development of the and prioritise” the development of To this end, the company mobile web, focusing on technology HTML5 mobile web standards. announced a partnership with standards and payment enabling. Companies supporting this “operators around the world to “Despite the incredible amount of initiative include Samsung, HTC, improve both the user and the work we have to do to make the Sony, Nokia, AT&T, Verizon, developer experience of operator mobile web great, I am extremely Vodafone, Orange, Telefonica, billing.” This work will remove the optimistic. In all of my years in the KDDI and SoftBank. need for the SMS verification step for industry, I haven’t seen such a Accompanying this, Facebook also the “vast majority” of customers, while coordinated effort across so many highlighted Ringmark, a testing suite providing developers with a single SDK segments of our industry. These are intended to monitor how devices to get global reach with “very, very hard problems, but they are comply with the new HTML5 simple” technical verification. solvable problems, and we are standards. “We are pragmatic. We “That way, payments on the ord Motor Company’s going to solve them together,” the know that standards are only as good mobile web can be what it should F By Paul Rasmussen executive chairman Bill executive told Congress yesterday. as their implementations in the field,” be – a single step to confirm the Ford has called on the While HTML5 has been widely he said. purchase,” he concluded. mobile industry to help develop proposed as a way of addressing With regard to payments, the Operators working with smarter transport systems for fragmentation in the industry, Facebook executive said that “right Facebook on streamlined billing are the future. Taylor noted that “if you look at now, the payments experience of AT&T, Deutsche Telekom, Orange, 100 different devices, you’ll find 100 the mobile web is just broken.” He Telefónica, T-Mobile USA, Verizon, different versions.” noted that even with operator Vodafone, KDDI and SoftBank. China Mobile reveals TD-LTE DISCOVER US plans hina Mobile has unveiled C plans that will see TD-LTE widely deployed across the country. The company said that over service becoming available in 2013,” said Yu. “The first TD-LTE installations will start during the Speaking at the Global TD-LTE Initiative (GTI) Summit yesterday, the China Mobile president stressed 20,000 TD-LTE base stations will be second half of this year, and this his support for handset vendors in operation by the end of this year, will include some of the existing developing converged devices to growing to 200,000 by 2013. TD-SCDMA sites being upgraded promote the wide scale uptake of China Mobile president, Li Yu, to TD-LTE.” TDD/FDD LTE. said TD-LTE had now moved into Li Yu added that its operations in To help with this effort, the CEOs a new phase after trials in six Hong Kong, which has access to of Qualcomm and Hi Silicon took Chinese cities had proved positive. TDD and FDD bands, will launch the stage to announce multimode “We’re ready for large scale this year as an early example of a device chipsets supporting 2G, 3G ZONE 3 (Z3.1) deployment with commercial converged LTE service in the region. and TDD/FDD LTE. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 1
  • 2. MWC12 Daily DAY2_DAY2 23/02/2012 14:22 Page 2
  • 3. MWC12 Daily DAY2_DAY2 23/02/2012 14:22 Page 3 With Travel & Surf take all your friends on holiday! e Worry-frecross surfing a Europe. Enjoy worry-free internet across Europe for the price of a café con leche. Remember to enable your smartphone and buy your Travel & Surf pass so you can share all your best holiday moments straightaway. Send e-mails. Connect with Facebook. Send photos.
  • 4. NEWS @ShowDaily By Tim Ferguson Justin Springham Matt Ablott MANAGING EDITOR: Steve Costello DEPUTY EDITOR: Tim Ferguson Richard HandfordMWC12 Daily DAY2_DAY2 27/02/2012 20:14 Page 4 CONTENT EDITORS: Ian Channing Anne Morris Paul Rasmussen Tweet REPORTERS: Ian Volans Ken Wieland Rick Costello Asus announces PadFone details; ALL ADVERTISING ENQUIRIES TO: Samantha Burke PUBLISHER: launches Transformer Pads Russell Smith, IntuitiveDesign UK Ltd., PRODUCTION MANAGER: 13 North St, Tolleshunt D’Arcy, Maldon, Essex CM9 8TF, UK, ART DIRECTION & PRODUCTION: email: Servicios Gráficas Giesa, Barcelona Android, has a 4.3 inch Super Infinity supports LTE, 3G and Wi-Fi AMOLEDqHD screen and runs a and runs on a 1.5Ghz Qualcomm sus provided more details 1.5Ghz Qualcomm Snapdragon S4 Snapdragon S4 dual-core processor, A PRINTED BY: By Steve Costello about its PadFone hybrid dual-core processor. It can be plugged while the Transformer Pad 300 device and unveiled its into the PadFone station to become a Series will support LTE using a forthcoming Transformer Pad range tablet, while a keyboard dock can be Tegra 3 processor. The 300 is at Congress yesterday. added to create a netbook device. targeted towards younger Asus chairman Jonney Shih took Asus also announced its new line consumers, coming in a range of By Ken Wieland to the stage in Barcelona to of Transformer Pads, which can be different colours. announce that the PadFone - which used as tablet or netbook devices. The Asus chairman also demoed integrates a smartphone, tablet and The Transformer Pad Prime, aimed a tablet stylus that doubles as a netbook and was first revealed at at early adopters, runs the Bluetooth headset and discussed Computex in Taiwan last year - will Honeycomb 3.2 version of Android what he called the ubiquitous cloud be available in April, with an LTE but can be upgraded to Ice Cream computing era. “The time has version following in the third Sandwich. It runs an NVIDIA Tegra finally arrived when every screen in quarter of 2012. 3 quad-core processor and is just your lives could transcend into a The smartphone is powered by the 8.3mm thick, weighing 586g. portal with real time access into latest Ice Cream Sandwich version of The HD-capable Transformer Pad your digital world,” he said. Vodafone Nokia strengthens CEO warns Whilst care has been taken to ensure that the data in this publication is accurate, the publisher cannot accept and hereby disclaims any liability to any party Windows Phone assault Aricent has completed its to loss or damage caused by errors or omissions regulators of implementation of a resulting from negligence, accident or any other cause. All rights reserved. No part of this publication investment mediation and revenue may be reproduced, stored in any retrieval system or assurance system for MVNO transmitted in any form electronic, mechanical, slowdown photocopying or otherwise without the prior Lebara Mobile which was okia yesterday announced a N permission of the publisher. designed to improve revenue broad refresh to its device management, streamline portfolio, with Stephen Elop, rating and mediation in order its CEO, stating that one year on to create a reliable, scalable A GSM Media Publication from its strategy refresh, it is “very All content © GSM Media LLC 2007-2012. BSS environment. obile network investment, clear that we have changed the M All rights reserved. along with job creation and clock speed of Nokia.” service innovation, are In its smartphone portfolio, the under threat if regulators do not ditch company confirmed wider ‘legacy’ thinking. So says Vittorio availability of its Lumia 900 device, In an effort to minimise the environmental impact of Colao, Vodafone’s chief executive, which was announced earlier for this our events, the GSMA created the MWC Green Initiatives programme to promote reduced material speaking at yesterday’s opening year in an LTE version for the US usage and waste at Mobile World Congress. keynote session at Congress. “We market. The vendor will offer a DC- WCDMA technologies” – marking a This item is printed on recycled paper. need vast quantities of spectrum, HSPA version for markets where LTE debut for Nokia in the CDMA which creates efficiencies and lower growing,” points out Colao. “People is not supported, with availability smartphone space. prices,” argued Colao. “The [current] think that every time there is an from the second quarter of 2012. Nokia also announced three more NEWS IN BRIEF... thinking of allocating spectrum a bit MTR reduction it puts more money Also announced was an entry- handsets in its mid-tier Asha at a time should change. Investment in the pocket of customers, but this level Windows Phone device called portfolio, the 202, 203 and 302. is under threat.” is not totally true. The European Lumia 610, which is “designed as the Among the features supported are a Revenue Colao’s call for more wireless Commission calculates that for perfect introduction to Windows “fast, cloud-based browser” which assurance frequencies was echoed by Ralph every ten cents in cuts, only two Phone for a younger audience.” This reduces internet access costs, with deal inked de la Vega, President and CEO of cents end up in customers’ pockets.” terminal is the result of a new the company claiming that this Mobility at AT&T. “More spectrum Colao added, however, that software release from Microsoft, compresses data traffic by up to 90 needs to be made available, which Vodafone has made offers to co- which enables Windows Phone to be percent. leads to new networks, innovation invest in open, fibre-optic supported with lower memory and Meanwhile, Symbian OS refuses to and job creation.” infrastructure. Without giving details processor requirements – and go quietly, with Nokia announcing its The Vodafone chief repeated his about which companies those offers therefore enabling lower price points. 808 PureView, the headline feature of accusation made at last year’s were made to, Coloa said the firm’s Due to the Windows Phone which is a 41 megapixel camera Congress that European regulators overtures have so far been rebuffed. upgrade, Nokia also said that the sensor. While this can be used to were running on ‘auto-pilot’, Earlier this year, the Vodafone Group platform will now support devices produce an image with a 38 routinely cutting mobile termination was reported as assessing the targeting the Chinese market. The megapixel resolution, pixels can also rates (MTRs) without thinking possibility of buying the extensive company is now planning to offer a be condensed to produce “the through the consequences. “The UK and global fibre-optic assets of range of devices for this country, sharpest images imaginable” at five European [mobile] industry is not Cable & Wireless Worldwide. “covering both CDMA and or eight megapixels. Architect the Mobile Next-Generation Internet Visit us at Hall 8, Stand A111 PAGE 4 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 5. ADVERTORIALMWC12 Daily DAY2_DAY2 23/02/2012 14:22 Page 5 Marcelo Claure, Chairman and Chief Executive Officer, Brightstar Redefining Your Place The race for new customers remains active in emerging markets where mobile penetration still has room to grow. Manufacturers, operators, and now retailers are in the Wireless Industry scrambling to invest in the people, infrastructure, and resources needed to seize these opportunities while the window for new customers is open. In mature markets where saturation rates have surpassed 100 percent, the approach has shifted. These countries will count more mobile devices than people within their borders in A CALL FOR CONSISTENCY 2012. Without new customers to drive a growth strategy, customer retention is the name of the game. Manufacturers, operators, and retailers battle fiercely to keep their customers and retain market share. Consumers are again reshaping the landscape of the wireless industry. They’re Technology has enabled consumers to shop for wireless devices online, in stores, and comfortable integrating wireless technology into areas of their lives where it was difficult to even from wireless devices themselves. With so many paths to purchase, providing a imagine it before, bringing meaningful benefits and new opportunities. People are using consistent experience is more difficult than ever before. Brick-and-mortar retailers often their devices to store, share and enable access to information and tools that simplify their struggle to provide the same extensive portfolio as online stores due to shrinking real estate daily lives and empower businesses to provide new solutions. However, this new geography and increasing inventory costs. At the same time, manufacturers and operators must comes with a price. Consumers accustomed to cutting-edge technology also have high compete to differentiate their products from thousands of other devices and plans. The expectations for the service that accompanies it. need for strategic sourcing and planning, and a knowledgeable, effective sales force will They’re demanding protection against damage or loss, the ability to upgrade or trade-in continue to grow alongside the explosion of products available to consumers. their old device and a wide selection of new ones when they do. With many different paths To thrive under these portfolio pressures, retailers and operators must look for solutions that to purchase, they expect a seamless experience both online and in-store. Wireless reconcile expanded choices with detailed expertise. Technology such as Brightstar’s Virtual When the wireless industry was in its infancy in the early 1980s, the focus was companies successful at wooing today’s consumers must learn to deliver all of this and Inventory Program simplifies inventory management for retailers by providing back-end on introducing the newest product to a very core target market. Innovations more to keep them; and doing so comes with new challenges and complexities. Is your management of their online experience, and solves space issues by supplementing their in- LOYALTY IS THE NAME OF THE GAME over the next decade were driven by consumer demand for smaller handsets company ready to face the expectations of today’s consumer? store portfolio, letting customers order, activate and have a device shipped right away. and more affordable pricing. At this stage in the wireless industry’s Investment in sales force training is also important to ensure in-store customers receive evolution, operators and manufacturers looked to grow by adding as many the attention they require to make a purchase, and do so with peace of mind and new subscribers as possible in established markets across the world. By the The speed of innovation in the wireless industry has drastically shortened product lifecycles. satisfaction. Retailers and operators can also employ store-within-a-store services and ENABLING THE EVOLUTION end of 2007, nearly half the population had a mobile device. Where a device is typically considered functional for an average of two years, consumers outsourcing of the entire wireless category to drive sales. demanding faster, better, smarter technology are switching to the next best thing in under 18- months. In some areas of the world, consumers are losing patience even quicker: in 3- to 6- months. While every market is different, retailers, operators and manufacturers are being The introduction of near field communication technology, the cloud and more advanced challenged to compete for their customer’s loyalty on a more frequent basis, and against a new mobile applications allows consumers to use their wireless devices to access funds, set of competitors. personal health information and much more. But consumers won’t use these features Getting the latest products from concept to consumer in the shortest amount of time is unless they know their personal information is safe on their mobile device. What’s more, integral to success in this environment. It’s never been more important to get the right these sophisticated tools can drive the cost of devices higher. Economic uncertainty in both product, to the right place, at the right time. emerging and developing markets forces consumers to consider the price of the latest Harmful eWaste is also an increasing issue presented by this accelerated lifecycle. As smartphones and tablets with renewed sensitivity. To justify and protect their investment, consumers dispose of their old devices, eWaste is growing at an unprecedented rate. consumers expect retailers, manufacturers and operators to provide services around the Brightstar has aligned itself with companies such as Flipswap® and eRecycling® to device – including warranties and insurance programs. provide trade-in and buy back programs that not only reduce churn and eWaste, but also Players need to find new ways to build relationships with consumers that begin before the generate customer loyalty and revenue from pre-owned devices. point of purchase and last beyond the life of their device. Handset insurance programs Retailers, operators and manufacturers have multiple risks to consider regarding the instill loyalty and satisfaction by ensuring a customer that a lost, stolen, or damaged shortening lifecycle trend. From our unique vantage point, Brightstar is able to anticipate handset or tablet can be easily resolved. Brightstar provides this service, allowing retailers, changing trends in technology around the globe. We have partnered with the leading brands manufacturers and operators to offer it to the consumer. in wireless to create flexible solutions that enable us to reduce costs associated with There’s no end in sight for the wireless evolution; how consumers apply new technologies and returns and getting devices back into the marketplace, including: buying the device, the challenges this creates will continue to redefine our roles within it. To compete, your handling warehouse management, shipping it to the store, activating service, managing, company will need to take an active role in this cycle. If you need help finding your place, or for testing, repair and reverse logistics. more information about Brightstar’s services portfolio, visit MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 5
  • 6. NEWS @ShowDaily New from Mesaplexx is the xCube which utilises radical radio filter technology to significantly improve the performance of active antenna systems and enable By Ian Volans increases of up to 65 percent in LTE network capacity. The xCube is a cool running, low loss, high isolation filter that improves sensitivity and handles much more power. These benefits, combined with its compact size, enablesMWC12 Daily DAY2_DAY2 27/02/2012 19:45 Page 6 AAS vendors to deliver 50 per cent more power output for the same input, delivering significant increases in range Tweet and capacity. With more power output and less heat being generated multi-band and multi-technology Royal welcome to the solutions can come within NEWS IN BRIEF... reach. LTE capacity gains Mobile World Capital Connection Manager from Emotum makes mobile and wireless connection world. It’s definitely a sign of the Attending the launch event management easier for good things to come.” alongside Prince Felipe and John service providers, giving a RH Felipe de Borbón, Barcelona was selected as the Hoffman were the President of the H completely customisable Prince of Asturias, officially first Mobile World Capital in July Generalitat, Artur Más; Minister of solution to complement all inaugurated Barcelona’s 2011 when the city was confirmed Industry, Energy and Tourism, José deployment strategies. The reign as Mobile World Capital at a as the venue for Mobile World Manuel Soria; Mayor of Barcelona, Connection Manager is packed press conference at Congress until 2018. Xavier Trias and President of the feature rich, yet simple to Congress yesterday. The city’s vision is to “use mobile Fira de Barcelona, Josep Luís Bonet. use for both users and The heir to the Spanish throne said, technology as a transformational In addition to the annual operators and has been “It is indeed a wonderful opportunity engine for companies’ and people’s Congress, the Mobile World Capital specifically designed to to contribute to the constant everyday lives.” will encompass three new elements. provide a consistent user development of the industry and the As Mobile World Capital, A Mobile World Festival will engage The Mobile World Hub, in the experience across Windows market in the mobile communications Barcelona aims to create an urban citizens with mobile technologies city’s technological district will and Mac operating systems. sector,” said Prince Felipe “ laboratory for new applications that through links with the city’s facilitate the design, testing and It is device, connection and Reflecting on the economic will transform the daily lives of the musical, cultural and sporting marketing of solutions, encourage network agnostic, working difficulties being experienced by city’s people and businesses. John events. the creation of cross-industry seamlessly on 2G, 3G, 4G, many of the mobile world’s more Hoffman, CEO of Congress- Located in the heart of the city, the alliances and contribute towards Wi-Fi and Ethernet mature markets, he continued, “It is organiser GSMA Ltd, congratulated Mobile World Centre will be a hands- the development of global By Paul Rasmussen networks. also a perfect means to send a Barcelona on its “outstanding vision on exhibition and experimentation standards in fields such as mWallet, positive and powerful message and for the Mobile World Capital, one of space where citizens can experience mHealth, smart-city, mContent and image of our country out to the great creativity and innovation.” the latest mobile technologies. mTravel applications. Simplifying mobile Smart VoIP from Kineto broadband Wireless is the first VoIP Ericsson’s application specifically developed to enable mobile operators to leverage their new existing network By Ian Channing infrastructure to offer a competitive over-the-top pico to (OTT) voice service. The application supports a range include of standard mobile telephony capabilities and is designed to run on major mobile Wi-Fi operating systems, including iPhone, Android and Windows Phone. The application can be support branded by mobile operators and downloaded to subscribers through standard application stores. The application works over any The company also claimed that network, ties to main voice ricsson has announced a finding new site locations remains E service and leverages the ZTE unveils bevy range of small cell products, one of the major issues for existing core network. including a multi-standard operators today and these small cell OTT VoIP pico with integrated support for products, given their size and application of new devices Wi-Fi. backhaul options, are the preferred The company said these devices choice in this situation. could be deployed together with The inclusion of Wi-Fi in a pico macro cells in heterogeneous product will call for the industry core mobile processor and equipped networks (hetnets) for increased to investigate and develop how with a NVIDIA Icera 450 HSPA+ network capacity. Operators Wi-Fi technology can be urrently number four in the modem, the ZTE Era offers high adopting this hetnet approach, said integrated into cellular standards. C global terminal suppliers rankings, Chinese vendor ZTE is targeting the number three definition multimedia capabilities. Also launched were the :PF112, which has a large HD screen for Ericsson, would benefit by being able to deliver the same services with half the spectrum, while seeing According to Ewaldsson, Ericsson is leading this effort to ensure this work will be focused on the spot by 2015. In a bold statement of optimal video viewing, plus updates throughput gains of 2-10 times network requirements and not its intent the company unveiled on the successful Blade and Skate compared to using separate vendors centred on products. more than ten new terminals and phones with the Skate Acqua, Kis, for the macro and the small cell layer. “It’ll be around two years before devices yesterday, including two Blade II and Mimosa X. The Ericsson’s CTO, Ulf Ewaldsson, we see Wi-Fi becoming part of the LTE handsets, the PF200 presentation included the first (pictured) told Mobile World Daily hetnet, and will call for the Wi-Fi (LTE/GSM/UMTS) and the N910 appearance of ZTE’s internally that this co-ordinated hetnet firmware in the handset to be (LTE FDD/CDMA). These phones developed user interface Myfavor approach would lower the total cost upgraded,” said Ewaldsson. “The run Android 4.0 with 1.2GHz and which they claim simplifies and of ownership (TCO) for operators drive to make this happen is 1.5GHz chipsets. ZTE also improves the Android user by 50 percent. “This TCO is directly coming from North America where maintained its commitment to the experience. The company also related to using pico’s to provide there is huge demand to carry Windows Phone platform with the announced the ZTE Touch and Share much improved coverage as against smartphone data traffic. We’re introduction of the Orbit NFC application which enables users the cost of deploying traditional working closely with the US smartphone. At just 7.8mm thick to exchange data or make payment macro cells. The boost in operator community to find a the ZTE Era smartphone can justly by simply touching their device to throughput would come from the solution, but the key to adopting a claim to be one of the thinnest another. The new launches were user’s device being much closer to a hetnet approach is focusing on the quad-core devices on the market. completed with a range of tablets pico access point than at some network, which is the tricky part in Based on the NVIDIA Tegra 3 quad- including two LTE devices. distance from a macro cell.” all this.” PAGE 6 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 7. MWC12 Daily DAY2_DAY2 23/02/2012 16:11 Page 7 Making a Difference We know that making a small difference in someone’s life, can change their life forever. Imagine being unable to call your loved ones to let them know you’re alright? During the revolution in Tunisia, Tunisiana, a Qtel Group Company, gave every prepaid customer one dinar credit a day for five days so people could still be in touch with their family and friends. Qtel - Qatar | Nawras - Oman | Navlink - UAE | Wataniya - Kuwait | Nedjma - Algeria | Tunisiana - Tunisia | Wantaniya - Maldives Wataniya - Palestine | Bravo - Saudia Arabia | Asiacell - Iraq | Starhub - Singapore | Lao Telecom - Laos | Mfone - Cambodia Indosat - Indonesia | wi-tribe - Jordan | wi-tribe - Pakistan | wi-tribe - Philippines 4:29 PM
  • 8. HEALTH NEWS Tim Wood, Director, Mobile Health Innovation, Grameen Foundation By Anne MorrisMWC12 Daily DAY2_DAY2 27/02/2012 20:28 Page 8 Mobile Health Partnerships from the NGO Perspective. Time: 14.00, Hall 5, Room 5 Which mobile health services will be most popular in emerging markets? Mobile health services that succeed will need to do three things: 1) provide relevant and actionable health information that ultimately leads to a change in behaviour 2) be usable by people with low literacy skills 3) be affordable. There is currently a lot of energy around maternal and child health initiatives, such as Grameen Foundation’s Motech project in Ghana. Additionally, Etisalat: Integrating sophisticated services that are able to provide people with information about Q&A r when they need to seek medical attention or how to address common ailments could also prove to be very popular and powerful. mobile money with What are the barriers to establishing successful mobile health partnerships? mHealth a win-win It can be tough to align objectives between partners. The private sector is By Richard Handford typically driven by gaining market share and increasing revenue, while NGOs Mobile Health: and governments are looking to achieve changes in health outcomes. approach Accomplishing both of these, while also functioning with a sustainable Emerging Markets business model, can be extremely challenging. It’s also quite difficult today – partnerships for to establish connections to telecommunications firms for interactive voice response services in many markets. SMS aggregation is easier, but we’ve “For developed growth found that the illiterate need IVR for our efforts to be effective. rue commitment from an markets the T How can these barriers be overcome? MNO to a mobile health proposition is built There needs to be compromise between the public and private sectors to find programme means turning it around secure SKT common ground where both can achieve the common goal of widespread into a mainstream business and not remote access, adoption of mobile health services. NGOs need to define and build services just viewing as “just a hobby or PR that can have a broad reach and consider revenue generating partnerships. consultations, looks to exercise”, said George Held, Vice Telecommunication providers need to look beyond short-term revenue goals Presudent group products and storage and fast and use their market reach and customer network to help catalyse adoption services at Etisalat. overseas distribution.” of services at a large scale. Held, who was speaking with Mobile World Daily ahead of a How important is the role of mobile operators to such partnerships? healthcare presentation he made at Congress The Mobile Baby programme is Mobile phone operators hold the primary relationship with the customer, so on Monday, said the Etisalat Mobile designed to support birth attendants the operators play a vital role in these partnerships. The frequency with Baby programme is a prime and midwives and ensure safer markets which someone tops up airtime vastly exceeds the number of times someone example of how mobile health can pregnancies and deliveries by seeks health information on their phone. Operators can be a powerful become a sustainable and scalable enabling carers to quickly and channel to market health information services, enabling people to receive proposition by integrating it with a accurately identify, communicate health information rapidly. Creative thinking with operators around mobile payment service. and act on obstetric emergencies. sustainable business models is vital for the long-term success of any mobile Etisalat’s Mobile Baby programme “Though the service is critical in health service. K Telecom (SKT) is looking at creates revenue for all members of the emerging markets, it is not fully S mobile health opportunities the ecosystem, said Held, from the relevant in the developed markets What will be the most successful reimbursement model for mhealth outside Korea, said Yook Tae- midwives through to local transport where the above challenges are services in low and middle income countries? Sun, Senior Vice President and providers and Etisalat, which already adequately addressed,” said That really depends on the market. Countries with large populations can Head of the operator’s Healthcare generates revenue through service- Held. “For developed markets the achieve a high enough volume of service use to make a low-priced Business Division, in an interview related data consumption. proposition is built around secure By Richard Handford subscription model possible. In other locations – which will likely be the with Mobile World Daily. The Mobile Baby programme remote access, consultations, majority of countries – a sponsorship- or advertiser-driven model will likely The operator is currently ensures that all participants get paid, storage and fast distribution.” be more successful. At Grameen Foundation, we also hope to be able to offering two of its mobile health commented Held, and therefore Held concluded that Etisalat demonstrate the value of mobile health services and the potential cost platforms to hospitals in China and provides a sustainable level of strongly believes mHealth services savings of delivering the services through the mobile phone so that is having discussions with support for women in rural areas. will be equally popular in sponsorship by the government health ministry makes sense, given the total Indonesian and Taiwanese mobile “Most women especially in low- developing and developed markets, savings that would occur in the overall health system. operators about jointly offering the income countries continue to if properly introduced and same solutions in their home deliver at home for a variety of commercialised. “The only markets, according to Yook. reasons including cost, preference, difference will be in the scope of the SK Telecom’s mHealth services culture and lack of information,” offering and how they are are offered via the Health Connect said Held. positioned in the market,” he added. joint venture with Seoul National University Hospital that was announced last autumn and then launched in January 2012. The joint venture has already announced plans to rollout healthcare services mHealth domestically in Korea later this year. In addition Yook said the joint venture is now “in its initial stage of payments and entering the global markets” with its digital hospital services. The plan is to pioneer the service in rules are crucial South East Asia by developing In the developing world, services for prevention and health customers are accustomed to management. eimbursement and paying for health while in the The joint venture’s two platforms offered in China are the smartphone-based Hospital R regulation emerged as key issues from yesterday’s conference session on how to get developed world it is governments and the private sector such as insurance companies that generally Information System (HIS), which mobile health integrated into large- pay, said Gaur. This set-up in the enables doctors to check patients’ scale health systems. developed world means the information and view their Pramod Gaur, Vice President reimbursement model for mhealth prescription records, and its Health Telehealth with the UnitedHealth is more complex to establish. existing mobile payment service. during the Q&A part of the session. Information Exchange (HIE). Group, a leading US health insurer, George Held, Director of Products “We need a sustainable business One model is an open market SK Telecom is demonstrating outlined who are the four & Services, Etisalat Group gave the which means everyone is making where the strongest apps survive. Health Connect’s services at stakeholders in mobile health: example of the operator’s Mobile money,” said Held. The other one involves the Mobile World Congress this week. patients, health professionals, payers Baby service which is offered across On the subject of regulation, government taking responsibility The operator will also show off its (government or insurance company) its African footprint as a working Richard Moore, Commercial for regulation. He said the US is newly-launched mPrescription app and caregivers (the patient’s family mobile health service. It is focused Syndication and Partnership more advanced than the UK in that enables patients to carry and and friends). He also mentioned the on reducing mother and child Manager, NHS Choices, Capita thinking about regulation and that store electronic prescriptions in role that mobile health has in mortality by seeing more at-risk Health, explained the need for the forthcoming announcement their smartphones, so removing promoting wellness which is under- pregnant women reach hospital. The regulation when it comes to mobile from the US Food and Drug the need for them to carry paper- used compared with the monitoring business model involves midwives, apps. “It’s what we are trying to Administration (FDA) on apps based prescriptions. of patients with chronic conditions. taxi drivers as well as the operator’s figure out at the moment, “ he said would influence the UK. PAGE 8 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 9. ADVERTORIALMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 9 1.6Gbps Downlink Throughput: The ARU features the world’s highest single-unit throughput. Other features include: • Broadband support—one ARU can simultaneously support three different bands, including 1.8GHz, 2.1GHz, and 2.6GHz. • Wider IBW (Instant Bandwidth)—each module utilizes IBW at 40 MHz to support higher throughput. • A high-degree of integration—each module is very small, so one slim ARU enables the assembly of up to three modules. • Split-cell functionality—capacity is effectively doubled by splitting existing single sectors ARU and in two; even with interference considered, capacity can be increased by up to 80%. • User-targeting beamforming—boosts downlink throughput. Giga-Level Uplink Throughput: The ARU’s uplink and downlink throughput operate on a giga level. In a connected world with endless possibilities, uplink traffic is certain to increase AtomCell, due to the increased ease of posting video and other high-bandwidth content online. Uplink capability will thus become more and more important for mobile networks. The ARU is specifically designed to meet such challenges with its 4-way receiver technology, which is capable of boosting gain by up to 40% to help uplink throughput reach 850Mbps. Creating a Adaptable Configurations: As an operator’s business grows, the need to increase network capacity becomes more important. An SDR (Software Defined Radio)-based ARU enables easy network upgrade for greater capacity. After acquiring new spectrum, operators can add more modules in different bands, or split single sectors into two for network expansion, ATOMCELL, THE WORLD’S MOST INTEGRATED BASE STATION with no new site space needed. Connected Due to increased traffic and coverage requirements, small cells are playing more and more of an important role in the industry. In addition to macro cells, operators need small cells to cover blind spots or offload to macro cells. Small cells help improve network World performance and provide better service to end users in a connected world. Finding site locations for small cells is difficult since their coverage area is limited. Accommodating their backhaul is also a challenge. The AtomCell, Huawei’s small cell solution, is designed to address these problems. • Over the past 10 years, the number of mobile subscribers has increased from 800 million to 5.8 billion. • Over the past 5 years, hundreds of thousands mobile applications have been made available for download. • Over the last 2 years, more and more smartphones have been sold, replacing feature phones. We live in a world where our lives and behavior have been changed by mobile communications. We are living in a connected world. The Atom constitutes the basic component of Huawei’s AtomCell solution. Utilizing advanced technologies, the Atom integrates baseband, radio frequency, and power Traditional mobile networks are not able to meet increasing demands on amplifier functionality into one small box. Using this component and a suitable antenna traffic. To achieve success in this new world, we need new solutions. module, many different kinds of products can be assembled (RRU, base station etc.). Supporting 4T4R, two Atom units can be used to assemble a device that supports 8T8R and even 16T16R, to support higher-order MIMO for better performance. The AtomCell is ARU (Adaptive Radio Unit), Supports 12 times Capacity Expansion also the world’s first micro base station to support user-targeting beamforming. (Maximum Configuration) It has become increasingly difficult for operators to find space to build sites, even as the Among all the challenges facing small-cell solutions, backhaul issues are the most need to support huge volumes of traffic continues to grow. significant, as small cells need to be installed where traditional backhaul cannot be reached. Huawei’s ARU (Adaptive Radio Unit) is ideal for deployment in cases where space is limited The AtomCell integrates different transmission functionalities (ADSL, Optical, FE) to meet but the need for capacity is great. The total size of its integrated antenna and radio unit is different application scenarios. Customized microwave solutions have also been developed comparable to a standalone antenna, and its modular design can be easily configured. for our small-cell solutions. The ARU can simultaneously support three separate bands over three different modes, The AtomCell is designed according to the concepts of site optimization and ease of and supports cell splitting to improve overall cell capacity by up to 80%. deployment—One Site, One Box. Atom Atom Cell MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 9
  • 10. MONEY NEWS Giesecke & Devrient (G&D) By Richard Handford has been selected by Intel to deliver lifecycle management of the embedded secure By Paul Rasmussen elements within Intel’s smartphone reference device. G&D will manage the partitioning and keyMWC12 Daily DAY2_DAY2 27/02/2012 19:45 Page 10 management of the embedded secure elements over-the-air. Embedded secure elements provide an additional protected area for security-sensitive applications such as payments and ticketing using NFC. NEWS IN BRIEF... Mobile money MTN first Commenting on the agreement, Ericsson President and CEO, Hans Gemalto’s UpTeq NFC SIM Vestberg, said that 2012 would be a service flourishes in to adopt vault offers mobile operators year of partnership across the higher return on investment emerging mCommerce eco-system. earthquake’s wake Ericsson’s from their NFC roll-outs, and “MTN has long been an early security for protecting mobile adopter in mobile money, and this transactions. The new SIM new partnership builds on our mWallet enables mobile operators to Viola has attracted 364,000 ongoing relationship of Intel selects G&D install and manage new NFC registered users, an October 2011 collaboration. Driving accelerated services even after issuing it aitian mobile operator Viola figure that Liautaud says has grown time to market for operators and H to end users. UpTeq NFC is last month passed US$4 subsequently by about 15,000- linking wallet accounts to purchases designed as a high-end million of payroll transactions 20,000 additional users. The take-up across multiple payment systems is security device to handle the carried over its T-Cash mobile money means T-Cash has achieved 30 TN is to be the first a clear next step in next generation M processing, storage and service, an indication of the service’s percent penetration of its 1.2 million operator to deploy mobile financial services." verification of sensitive data. popularity and its role in the country base in just over one year since Ericsson’s Converged This move follows a period of following a devastating earthquake launch. Leading rival Digicel offers Wallet service across its operations close co-operation between MTN two years ago, according to a Mobile an alternative mobile money service in Africa and the Middle East. and Ericsson on the Converged World Daily interview with the which is called TchoTcho Mobile. Ericsson said that its technology Wallet technology, with MTN By Richard Handford Sybase 365’s mobile operator’s acting CEO Pierre Liautaud. Viola’s T-Cash service is based would enable MTN to fast-track the being one of the first operators to commerce platform is Many NGOs that came to the on the USSD data channel and the deployment of mWallet services by deploy Ericssons pre-paid designed to address mobile country in the wake of the January mobile money platform is supplied integrating its Converged Wallet software back in 1998. The banking, mobile payments 2010 earthquake use T-Cash’s payroll by vendor MoreMagic. T-Cash has service into MTN’s pre-paid company said it would deploy the and mobile money services service to distribute aid payments so been nominated for a Global charging system. Converged Wallet service as a pilot for developed and emerging boosting its take-up. Viola originally Mobile Award at this year’s Mobile "Optimising the mobile money in a number of its operations this markets. The platform planned for money transfers between World Congress. consumer experience directly impacts year, with a view to a wide enables banks to extend their individuals to be the mainstay of its As well as paying their own staff, consumer stickiness,” said Christian de deployment across all its operations NFC SIM vault relationship to both the retail service but the earthquake NGOs have used T-Cash in other Faria, MTN’s Group Chief in Africa and the Middle East. and business customer dramatically changed the operator’s ways. For instance Mercy Corps Commercial Officer. “With Ericsson Ericsson added that it would be through the mobile channel, thinking. Instead, payroll came to the uses the service to distribute Converged Wallet we can now address the prime integration contractor for and to create new services fore after the service’s launch in vouchers as part of its development our strategic priorities by enabling the MTN mWallet project which and improve customer December 2010. programme for small businesses. rapid response to our consumers would include providing software loyalty. It supports mobile Haiti is a good candidate for The same NGO piloted the service preferences and expectations." and managed services. payments services that mobile money anyway because it is before T-Cash’s wider launch. By Richard Handford enable consumers to use a cash economy where relatively few In addition to payroll services, their mobile devices to pay of the population hold a bank T-Cash can be used for P2P Isis signs up cards for real-world goods and account. For instance, the country transfers, purchasing goods in retail services. This latest release has approximately 25,000 credit outlets and paying bills. adds mobile money capability cards and 50,000 debit cards out of a Liautaud has not been surprised for its mobile wallet to the platform for total population of 9-10 million by the service’s take-up. “No branchless banking. giving an opportunity for mobile because I used to work in a bank in money services. “The earthquake the early nineties. I left because they provided a window to realise the did not understand the future was Mobile commerce value of such services compared to electronic payments. I knew that platform other countries,” says Liautaud. Haiti had a need for such payments.” sis, the joint venture between The mobile wallet service, which I three leading US mobile operators, has reached agreement with Chase, Capital One Vodafone will be offered across the operator’s footprint, will be based on Visa’s pre- and Barclaycard so that their credit, debit and prepaid cards will be and Visa paid account and offered to consumers in partnership with the placed in the venture’s mobile wallet, it has announced at Mobile in mPay card company’s issuers. Initial launch of the service will be World Congress. Consumers who hold accounts partnership in Germany, Netherlands, Spain, Turkey and the US in the current with the three banks will be able to put their cards into an Isis mobile financial year. Other countries within wallet and shop at participating the mobile operator’s footprint will retailers when the venture’s service follow over time. launches in mid-2012, starting in Salt odafone and Visa have Other financial institutions as well Lake City, Utah and Austin, Texas. V announced a worldwide partnership that will enable consumers to pay for goods and as retailers, transport and utility companies are welcome to of fer their services within Vodafone’s wallet. The announcement with the three financial institutions follows the announcement by Isis in July any major payment card and put it inside the mobile wallet. services using their mobile phones. In developed markets in Europe, 2011 that it would work with the top The Isis mobile wallet will offer The two companies will develop a North American and Australia, users four US payment networks: Visa, the ability to pay, redeem coupons Vodafone-branded service supported of the new service will be able to make MasterCard, Discover and and accrue loyalty points. Chase, by Visa’s payment system. They say purchases using NFC-enabled American Express. Isis’s Capital One and Barclaycard will the link-up is “the world’s largest smartphones equipped with Visa relationship with the four payments tailor their card services for the new mobile payments partnership”. payWave mobile payment technology. networks means banks can enable mobile wallet. PAGE 10 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 11. ACCENTURE | SUPERSTACKS Mitch Cline, Global Managing Director, Electronics and High Tech, AccentureMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 11 READYING FOR A SUPERSTACK- DRIVEN WORLD INTEGRATION IS KEY DIVERGENT STRATEGIES NEW DYNAMICS Competing in a technology “superstack” SUPERSTACKS TAKING SHAPE The global mobile industry is moving into a new phase of competition: one Equally significantly, almost three out of four in which collaborative and tightly integrated technology and business companies have already formalized their strategy ecosystems⎯which we at Accenture have termed “superstacks”⎯will play a and set specific priorities to compete in the As superstacks become more established, our pivotal role in future growth and innovation. In moving to this new superstack environment. Their main competitive study suggests that companies need to take structure, the mobile industry is creating a model for the entire high-tech priorities are owning critical IP-based assets, several steps to ensure the right positioning in industry. Over time, superstacks will emerge in two other major high-tech fostering the right collaborative culture across the the right ecosystems. These include escalating worlds: enterprise computing, and the digital home. stack, and managing their strategic journey. their external M&A and collaboration, while simultaneously addressing internal performance COMPETITION RESHAPED ow do superstacks work? What gaps in three main capability areas: H factors are driving their emergence? And how should companies respond? Answering these questions will help The key to a superstack’s success is close coordination and integration between all five of these levels. One of the first players to While there’s general agreement around the key priorities, there’s less consensus about how to achieve them. Companies’ strategies • In innovation/R&D/product management, they need to ensure the portfolio companies compete and collaborate grasp this imperative was Apple. Spotting the are divided between creating their own continued relevance of their R&D capability to effectively within them. disruptive potential in the mobile industry, ecosystem, joining an existing one, or participants across one or more superstacks. What is a superstack? Apple centered its efforts around mobile specializing in what they do best. • In talent management, they will have to A Superstack is a new view of the competitive and devices, building on its operating system and More generally, companies’ superstack adopt a more structured approach to collaborative arena across all the layers of the With global penetration rising rapidly, mobile integrating vertically to include cloud-based strategies can be split into two groups: workforce planning. information and communications technology (ICT) devices and services now represent the most services. verticalization, including delivering special • In marketing & sales/channel industry including chips, devices, operating intense area of focus for technology investment, The result is today’s integrated Apple purpose applications “in a box” for industry management, more efficient management systems, applications and end-user services. development and innovation. And within superstack⎯with Apple’s own core business in verticals; and horizontal specialization, including of external partner relations will be a key Historically, ICT companies have made IMPACTS AND OPPORTUNITIES mobile, operating systems have emerged as the the operating system and devices layers provisioning secure infrastructure services and success factor in a superstack environment incremental decisions related to their product epicenter of the competitive battle. supported and complemented by a controlled seeking dominance in one or a few layers of the roadmaps which impacted other companies in Incentivized by the rapid take-up of open platform in the application and service superstack. Figure 1 illustrates a superstack The future winners are those companies that each of the layers in which they directly competed. smartphones and tablets, a wide array of layers, and controlled integration in the chipset structure and these two main strategies. identify the right superstack strategy⎯while Today, the same companies now envision their operating systems are fighting it layer. This carefully constructed superstack also ensuring these three capability areas are future development more strategically, across all out⎯reflecting the proven power of enables Apple to maintain firm control over its Figure 1: the superstack structure fit for purpose to execute it. layers, and more intentionally focus their operating systems to attract both users and platform while simultaneously integrating app and two main participation resources to increase their differentiation in one software developers alike, and to drive new developers and engaging users. strategies 1. IDC Insight: SAP and Sybase: A Marriage Made in or more of the three superstacks: business opportunities in data services. Database Heaven, Carl W. Olofson, June 2011 • Mobile computing – delivered by smartphones This is a race in which a select group of The High Tech Superstack 2. Nortel press release, July 29, 2011: and tablets winners can take all, as the mobile operating Across the high tech industry, Apple’s Services • Enterprise computing – powered by datacenters systems market gravitates towards just a achievement in building an integrated stack 8055&oid=100272468&locale=en-US and the cloud Verticalization handful of players globally. However, the from chipmaker to end-user has not gone 3. “Samsung Galaxy Tab blocked in Europe by Apple”, Applications • Consumer electronics – in the digital home game is far from over, with the advent of unnoticed. In each of the mobile, enterprise Digital Trends, 9 August, 2011, via Factiva, HTML5 promising to further disrupt the and consumer battlegrounds, superstack Operating systems competitive dynamics. structures are emerging where high tech companies compete and cooperate to create Devices an unprecedented type of integrated Against this rapidly-evolving background, the industry ecosystem. Chipsets reshaping of industry competition towards Examples include the Intel-McAfee deal, the “superstack” is starting to take place. This which means McAfee now sits up a level Horizontal specialization development is confirmed by a recent higher in the hardware supply chain, and can Accenture research study based on in-depth embed its security software in platforms About 60% of the companies we interviewed interviews with 30 C-level executives in large before they are incorporated by the likes of are adopting vertical strategies⎯and many of high-tech companies worldwide. HP, Dell and Lenovo. And SAP is using its these executing their strategy through targeted The interviews showed that executives across acquisition of Sybase to strengthen its acquisitions. Some 77% of our respondents the high-tech industry are looking at who they position both in enterprise mobility and believe that superstack-related M&A activity in compete and cooperate with in a new and more database management software1. their industry will continue to rise. holistic way. This new mindset is resulting in In terms of the rationale for M&A in the companies working together through an ever- superstack world, the strongest driver is wider array of acquisitions, joint ventures, Superstacks are already an everyday reality: once acqu iring intellectual property assets, alliances, and collaborative partnerships. the concept was explained to them, the high-tech followed by gaining access to talent. Recent Over time, those who team up most executives in our research immediately superstack-related deals with a clear IP focus effectively and successfully will be able to recognized their emergence, with an include the acquisition of Nortel’s IP portfolio evolve a tightly-integrated vertical superstack overwhelming 83% saying they have been⎯or by a consortium including Apple, EMC, incorporating participants at all five levels of are being⎯impacted by superstacks. An Ericsson, Microsoft, RIM and Sony2; and the high-tech value chain⎯chipsets, devices, overwhelming 96% said superstacks bring more Google’s purchase of Motorola Mobility, operating systems, applications and services. opportunities than threats for their companies. including more than 17,000 patents3. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 11
  • 12. NEWS @ShowDaily The Mobile Cloud Messaging (MCM) solution from Mavenir Systems enables operators to respond to the threat posed By Matt Ablott by over-the-top (OTT) applications on messaging revenues by reducing the time-to-market with their own branded rich messaging service. This core network solution is bundled with a user-centric client forMWC12 Daily DAY2_DAY2 27/02/2012 19:45 Page 12 multiple smart phone ecosystems that can be branded and localised. Mobile By Paul Rasmussen and converged operators will Tweet now be able to offer reliable and rich chat, multimedia sharing, group conversation, and network storage Wireless Intelligence: MBB functionality across smart NEWS IN BRIEF... phones, tablets and web devices. Mobile cloud messaging solution offsetting voice declines BT’s Advanced Research Mobility Team and Stoke have completed joint lab trials investigating different he rollout of mobile T deployment models for LTE broadband services is networks. The tests were beginning to compensate for TI Chairman designed to explore potential declining voice income in many synergies between mobile parts of the world, according to a warns on and fixed networks and new Wireless Intelligence study. examine a variety of options The study tracked the difference OTT apps for LTE transport connectivity. in ARPU between operators that Stoke’s Security eXchange had launched mobile broadband was used to examine aspects and those that hadn’t, and shows of scalability, enhanced that the latter group has seen security, and multi-tenant average blended ARPU decrease at he fast-growing services T network sharing scenarios, twice the rate of that of the former being offered by over-the-top and acted as an anchor over the past five years (see chart). (OTT) players is starting to device in enabling the “Although the gap is narrowing, impact the ability of mobile demonstration of different voice ARPU is still falling faster operators to meet future investment architectural strategies for than total ARPU, suggesting that requirements. By Matt Ablott LTE deployment. BT and operators have been able to This warning was given during Stoke are now able to define effectively monetise mobile yesterday’s keynote session by new architectural strategies broadband networks to compensate phenomenon has subsequently by 23.4 percent per annum on Franco Bernabe, Chairman, GSMA, that provide important for declining voice revenues,” said played a significant role in average since 2006, and now and Chairman and CEO, Telecom Validating LTE information for LTE license report author Calum Dewar. “This stabilising blended ARPU,” he says. accounts for 41 percent of the Italia (pictured). “These new OTT deployment holders. has been possible as a result of The study cites the example of operator’s total revenue. players have based their innovation these new networks gaining traction AT&T in the US, which launched in the mobile domain, without a deep at a record rate of growth, currently WCDMA in 2004 and HSPA a year understanding of the complex accounting for more than 20 percent later. It notes that, since 2006, the technical environment of our of global connections compared to operator’s voice ARPU has industry. This is increasingly creating “Although the Communication Components just 3 percent in 2005.” declined by 7.2 percent per year on significant problems to the overall Inc (CCI) has acquired Dewar adds that the new average from around US$43 to gap is narrowing, service offered to the end user and Canadian specialist antenna networks have in turn generated a US$29, but total blended ARPU has driving additional investments for voice ARPU is still company, TenXC. Included in significant rise in smartphone remained stable, dropping only mobile operators,” said the exec. CCI’s new portfolio will be ownership, with global smartphone slightly from US$49 in 2006 to falling faster than However, Bernabe recognises that technology and network- penetration now at around 10 US$47 in 2011. This means that the this new breed of OTT providers is total ARPU” Top Ten Connected agnostic, patented percent. “As smartphone ARPU is shortfall in voice at AT&T has been the most important factor reshaping Value to the Connected Life Applications in 2020 asymmetric beam technology typically double that of non- almost entirely made up by non- the mobile operator environment that and state-of-the-art Bi- smartphone users, this voice ARPU, which has increased has emerged in the last few years. Connected Car US$600 billion Sector Array antennas, “New players have introduced Clinical Remote Monitoring US$350 billion designed to boost the ground-breaking innovation both in capacity and maximize the Assisted Living US$270 billion terms of hardware and in services, use of existing spectrum. The significantly contributing to growth in Home and Building Security US$250 billion Connected devices bi-sector array solutions can mobile penetration and data usage.” Pay-As-You-Drive Car Insurance US$245 billion be used independently, or in “Perhaps the most innovative aspect conjunction with CCI’s New Business Models for Car Usage US$225 billion he connected devices market new players have introduced is a T to generate US$4.5 existing cell site extension could be worth US$4.5 trillion revival of a customer-centric Smart Meters US$105 billion products. by 2020, according to a new approach, ease of use and simplicity. Traffic Management US$100 billion study by the GSMA and Machina These principles have catalysed the Research. trillion by 2020 industry and contributed in generating Electric Vehicle Charging US$75 billion It estimates that US$2.5 trillion 600 petabytes per month of mobile Building Automation US$40 billion would come from the sale of data traffic in 2011, which is eight connected devices and services with “The Connected Life will have a benefit of billions of people times greater than the total Internet CCI makes about half of this total going directly positive impact on many industries; globally,” said GSMA CMO Michael traffic in 2000,” added Bernabe. Canadian to operators. The remainder of the however, capitalising on this O’Hara. But the current situation is untenable acquisition US$4.5 trillion will be made up of enormous opportunity requires Meanwhile, the number of total when the quality of the basic mobile cost reductions and service cross-sector collaboration to fully connected devices is expected to service is jeopardised by network improvements. realise the power of mobile for the increase from more than 9 billion outages provoked by unnecessary today to 24 billion in 2020, and signaling from smartphones, said within that timeframe mobile Bernabe, and a more collaborative connected devices will grow 100 per approach is needed. cent from more than 6.5 billion today “Everyone should bring value to the to more than 12 billion in 2020. ecosystem: OTTs are definitely in a The ‘top ten’ connected leading position to develop good and applications (see table) will account useful applications for end users, they for 60 percent of the connected are innovative and can leverage their devices market in 2020. skills to bring innovative solutions with The list is topped by the an exciting user experience,” he said Connected Car, which will include To illustrate the investment services such as stolen vehicle requirements facing mobile recovery, insurance telematics and operators, Bernabe said that over entertainment. Machina Research the next four years the industry will anticipates that 90 percent of new invest nearly US$800 billion in capex cars in 2020 will have some form of and contribute US$2.7 trillion to in-vehicle connectivity. public funding worldwide. PAGE 12 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 13. ADVERTORIALMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 13 Key Enabler for Walter Lee, Director, Operation Process and Quality Management, Huawei Global Technical service In the dynamic telecommunications market, service providers are under pressure to offer In addition, the multi-disciplinary teams of eTOM or ITIL certified professionals from new and innovative ICT services to remain competitive. As competition increases and different technical domains provide industry best practice services. With the service market becomes saturated, these new services play a key role in increasing revenues, oriented OSS tools, the operation processes can be standardized and easily followed. Also, reducing churn and gaining new subscribers. the tools should be flexible to adapt in different technologies and multi-vendor solution, Transformation of Users today expect a high quality in both performance and availability of these services. allowing the measurement of service quality and end-user perception. A wide range of Given the increased emphasis on customer experience as a differentiator for service Standard Operation Procedures / Guidelines in different technologies or environments will providers, network and services quality and availability have a direct impact on customer ensure consistent services delivery. satisfaction. Achieving this helps improve end user perception and the brand image of the operator. To address these challenges and support service providers to launch and operate ICT services in today’s complicated and dynamic environments, services provider has developed Business Operations a standard business process framework. This standard business process framework is a key enabler for transformation of business operations and will revolution the way service providers operate, communicate and do business. Organizational and technological changes are driving service providers to adopt processes, tools and people to support new services and value chains. The key of the standard business process framework needs to continually improve by focusing on the communication, excellent services and customer satisfaction. This framework is a streamline solution to improve the services performance and Clear Communication is a critical factor in customer experience. With the flexible operational structure, the team can proactively an effective environment. Often different people deliver excellent services to the customers. describe the same thing in different ways, resulting For example in Huawei, standard business process framework, which named as in time being wasted to deliver the same message. eTOM “Managed Services Unified Platform - MSUP”, adopted eTOM to develop high level (Enhanced Telecom Operations Map) is an excellent communication framework framework and identified similarities in the eTOM layers. Based on these similarities, we describing a full range of business processes required by service providers in the integrated the ITIL best practice to design process foundation at eTOM level 4. For example, telecommunication industry Incident Management and Problem Management of ITIL can be applied to resource trouble management and decomposed from eTOM level 3 to level 4. Then the details can be refined Services are considered as a value generated to customers. This concept is fundamental to implement in a variety of real world operation environments. The uniqueness of this in the telecom area. For example, you can use mobile banking to transfer money instead of approach is the re-usability of the process modules to keep a consistent standardized going to a branch office. ITIL (The IT Infrastructure Library) is a compilation of Service process throughout the organization. Management best practice. Many organizations worldwide utilize ITIL to establish and Huawei Managed Services understands the needs of today’s rapidly evolving business improve capabilities in service management. This is based on the service lifecycle approach environment for converged IT & Telecoms service delivery, helping service providers to provide excellent service to customers. increase productivity and efficiency, improve business processes, make cost savings and increase sales and growth. Customer satisfaction is a critical component of a successful business. Huawei listens to Our experience with industries’ frameworks, best practices, standards and the development its’ customer and responds promptly to their needs and utilizes Quality Management System of MSUP, has provided Huawei Managed Services the capability to manage current and future (TL 9000 standard) to support service provider’s continuous improvement programs. challenges and helping service providers to focus on new revenues streams. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 13
  • 14. NEWS @ShowDaily The Diameter Routing Hub from Sybaase 365 brings roaming flexibility to global LTE subscribers using the Sybase 365 IP Exchange (IPX) backbone and Mavenir Systems’ Diameter Routing technology. Now operators will be able to offer roaming to their LTE subscribers who venture to By Paul Rasmussen other compatible LTE networks around the world. This will enable consumers to accessMWC12 Daily DAY2_DAY2 27/02/2012 19:45 Page 14 services and enjoy a seamless experience as they roam into other network environments. Tweet The Spirent CS8 Wireless Device Design Tester now offers a configurable IMS Mobile ad InMobi: By Ian Volans implementation to aid the NEWS IN BRIEF... development of mobile Tenfold devices and chipsets. Testing Enabling LTE uptake driven with this new functionality roaming growth in enables mobile device designers to bring products to by ‘always-on’ market that deliver IMS- mobile based services such as VoLTE, presence-based instant and location advertising messaging, video messaging, desktop sharing and new location-based services, faster and with fewer issues. seeing strong growth in expanding sales materials, connecting he demand for mobile customers with information and T advertising is being growing traditional campaigns.” Mosaik Solutions, formerly accelerated by the The Ogilvy exec claimed there is American Roamer, has inclusion of always-on and strong evidence, both qualitative and licensed Europa Technologies location-based features within quantitative, that consumers are to distribute its Global handsets, said Scott Seaborn, using their mobile phones for more Coverage Analyzer and Head Of Mobile Technologies, than just engaging with adverts. Cellmaps services. Europa Ogilvy Group. (pictured) “Mobile advertising is about what Configurable IMS uses Mosaik Solutions’ “In terms of the pure ad format we call mobile moments. For By Tim Ferguson coverage tiling application and real estate, you will see a strong consumers and organisations it is programming interface (Tiling growth and upside for rich media not about mobile devices, but about API) to efficiently access the formats and premium placements,” new ways to access information, obile ad network InMobi M mobile coverage catalogue, said Seaborn. “Mobile is not all engage in conversation and interact Commenting on the value of apps detected a ten-fold increase which showcases global LTE, about banners and in-app with brands, services and their to a mobile marketing strategy, the in rich-media mobile HSPA, EVDO, and WIMAX advertising, but more about how environment. When this happens in Ogilvy exec claimed it depends on advertising between Q4 2010 and Q4 footprints. Additionally, people interact with information in a a given context, space and at a the company, product or service and 2011. Naveen Tewari, InMobi’s CEO Mosaik has integrated given situation. Advertising can take certain point of time we call these what they want from a mobile- (pictured), who addresses congress Europa’s Global Insight vector many forms on mobile and we are ‘mobile moments’,” said Seaborn. related ad campaign. today (Hall 5, Auditorium 3, 14:00) data product into Mosaik’s puts this growth down to increasing global base map found in smartphone and tablet penetration. Orange: CellMaps, Global Coverage Operators as Intelligent Partners session “In-app advertising across different Analyzer and MapELEMENTS at Congress yesterday. categories of apps from games to Operators Increasingly complex value chains mean the way operators partner with entertainment and news has exploded in the last year,” Tewari told need to j FORD – Cont. from P1 other organisations has “completely Mobile World Daily. changed,” according to Gurrola, with Research conducted by InMobi Mobile coverage partnership change their it being “much more about bringing together ecosystems.” across more than 15,000 mobile users worldwide suggests that the average approach to Citing the launch of NFC services in France and the UK in 2011, person consumes 7.2 hours of media daily. Of this, 27 percent is on mobile partnerships Gurrola said: “Their success has been the result of participating and compared with 22 percent on TV. “Three aspects make mobile a very creating in the development of a compelling medium for advertisers,” whole new ecosystem, which said Tewari. “Utilisation of data for perators need to change the involves multiple players, all jointly targeting users; analytics to measure O way they work with partners if they are to cope with the changing mobile landscape. These changes require operators to place a greater emphasis on how focused on delivering new and relevant services to customers.” Gurrola added that operators will campaign performance and draw insights; and the ability to exploit the form factor and device capabilities to In an interview with Mobile World networks are managed and how need to become more flexible and deliver rich media ads.” Daily, Orange VP of strategy and resources can be shared with more willing to compromise with Assembling the technological business development for consumer partners and customers. partners in the future, as well as capabilities to process and analyse mobile, Daniel Gurrola (pictured), “In this constant drive towards the develop a clear understanding of the the massive volume of data that can said the operator is implementing mobile Internet, operators are key value partners can bring. “Operators be captured is a challenge that affects new business models to cope with players, running networks and must go deeper, overcome risk the scaling of ad networks, according changes brought about by the spread delivering the innovations that our aversion, and act quickly in to Tewari. “With fragmentation in of smartphones, use of applications, customers desire,” said Gurrola, who responding to changing roles within the mobile ecosystem and a plethora web services and M2M. spoke in the “Business Transformation”: the partnerships,” he said. of devices and operating systems, building solutions that can be run across all these platforms is key.” By gathering more and more data He added that no single company or “The telecommunications industry is critical around user context and running In a special keynote address at industry will be able to tackle the issue in the creation of an inter-connected advanced analytics on it to triangulate Congress last night, Ford – the great- alone. “I believe our two industries are transportation system where cars are the target consumers, Tewari believes grandson of legendary founder Henry critical partners in achieving a future that mobile can become an exclusive Ford - outlined the need to develop where transportation continues to intelligent and can talk to one another as platform for highly targeted one-to- intelligent vehicles and transport represent freedom, power and well as the infrastructure around them” one advertising. systems and the role that the mobile economic growth and we’ll get there if Consumers are also moving to a industry could play in creating inter- we work more closely together than Ford predicts vehicles will be transportation traffic will be “woven world of connected devices and connected transportation networks to ever before.” communicating with infrastructure together into a single mobile Tewari sees the ability to track the relieve pressure on the world’s road Ford’s ‘Blueprint got Mobility’ and cloud systems in half a decade, network to save time, conserve same user across mobile, tablets, networks. initiative envisages vehicles making journeys more efficient by resources, lower emissions and gaming consoles and smart TVs as “The telecommunications industry communicating with each other, providing alternative transportation improve safety,” according to Ford. an interesting and important trend. is critical in the creation of an inter- transport infrastructure and mobile options if congestion is Ford became the first ever car “Synchronisation of ads across connected transportation system devices in the future. “Cars are a unavoidable. company to launch a vehicle at these devices can help capture a where cars are intelligent and can talk great untapped opportunity for the Looking further into the future, Congress, unveiling the B-MAX on larger share of consumers’ minds to one another as well as the telecommunications community,” pedestrian, bicycle, private car and Monday, which included its SYNC and ensure higher engagement infrastructure around them,” Ford said. Ford said. commercial and public mobile connectivity technology. rates,” concludes Tewari. PAGE 14 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 15. ADVERTORIALMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 15 TELCO BUSINESS TRANSFORMATION PLATFORM CONSOLIDATION - LEVERAGING THE POWER OF SDP AND THE CLOUD Operators in mature markets are struggling to cope with a range of competitive issues, All Huawei service platforms and service solutions are based on a state-of-the-art SDP these include: internal competition from other operators in their markets; regulatory architecture and cloud technology. The Cloud itself is a powerful ‘meta’ service-enabler for decisions; and threats from Internet and OTT (over-the-top) players who are cannibalizing broad classes of services and applications. It will certainly reshape operators’ IT voice and messaging revenues. Operators in emerging markets, suffer from intense Infrastructure in the coming years. internal market competition and low ARPU (average revenue per user), but are as yet are There is, in fact, a great synergy between SDP and the Cloud. SDP can provide the less threatened by the OTT and Internet players. necessary service enablers such as authentication, charging, messaging or location for VAS Transformation: Operators understand that to stay competitive and to achieve strategic and financial applications and value added services create in the Cloud. SDP can also provide the goals they need to undergo a comprehensive business transformation. They realize that exposure, management, and orchestration and charging capabilities necessary for effective this can only be achieved by: 1) rationalizing and harmonizing network and IT delivery of the Cloud-based services to end users. From this perspective SDP can become infrastructure; 2) optimizing operations and business processes to reduce operating both the front-end and facilitator of Cloud-based services. expenditure; 3) adopting new, open business models based on partnerships; and 4) A good example of this approach comes from the Telefónica Group in Latin America; after creating new service offerings and applications to compensate for falling revenues from deployment of a group-wide SDP, they quickly introduced an initial set of services provided WHAT VAS TRANSFORMATION IS core voice and messaging services. by Huawei and subsequently launched several services created by third-party application a crucial step in Telco developers with a TTM now shortened from more than six months to less than 6 weeks, or NEW BUSINESS MODELS – SHARING RISKS AND REVENUES even several days. VAS transformation is an integral part of operators’ business transformation. As a central part of their VAS transformation strategy operators recognize that they need to maximize revenue from data services and content. Furthermore, they want to drive more revenue Today, operators are reluctant to carry all the risks related to market introduction of new Business Transformation through data service innovation by competing in vertical markets traditionally addressed VAS products. On the other hand, VAS vendors also wish to participate in the revenues by other industries and service providers. IPTV, M2M, Mobile Money, Mobile Health or generated by their products for operators. This creates a strong incentive for both sides to Cloud-based ITC solutions for small and medium enterprises (SME) are examples of such assume a revenue sharing model. service categories. Huawei has raised the revenue sharing model to the next level of maturity by doing joint In developing markets many key public and social services are often highly service innovation, market analysis and service planning with operators. Huawei also underdeveloped and inaccessible for the large part of the population. Thus operators have provides business consulting as its contribution to the revenue sharing model. This a good opportunity to provide ‘mobile substitutes’ for many of the services that in mature increases the value proposition of Huawei revenue sharing model and makes it much more markets are delivered by governmental organizations and a variety of industry verticals. attractive for operators. VAS transformation is a multi-dimensional program that includes more than the basic MTN in Africa have successfully launched ring back tone (RBT) and other VAS services on evolution of service platforms and service offerings. Several operators invested in new VAS a revenue-sharing basis with Huawei, who bears all the costs of RBT solutions infrastructure, such as SDP, but neglected to adopt appropriate business models related to (hardware/software), system integration and service operation. The services have been service creation, operation and monetization. This was one of the key reasons that ROI and launched across 21 countries for MTN, respectively. The model has proven mutually HUAWEI VAS TRANSFORMATION PROGRAM revenues from VAS platforms did not meet their expectations. beneficial, as MTN Nigeria has reached an impressive 30 percent penetration for RBT, which translates into millions of dollars of additional revenue per month. The operator is now ahead of the game in the developing world, following a smoother path that should Successful VAS investment requires much deeper engagement on the business and enable them better maintain their leadership when their markets finally mature and the OPERATIONAL EXCELLENCE - MANAGED VAS & HOSTING operational level; provision of best-in-class service platforms and VAS products is just not situation tightens. With Huawei, they will remain leaders for the next decade. enough. Therefore, Huawei has formulated its comprehensive VAS Transformation Program MULTI-SEGMENT SERVICE INNOVATION to facilitate this process in four dimensions. The professional service and operational models provided by Huawei are essential for operators who are looking to improve their operational efficiency, shorten TTM and reduce OPEX. To enable service rollout and timely platform investment monetization, Huawei has created Huawei provides managed services which allow operators to outsource both their a broad portfolio of ready-to-deploy services and applications based on its SDP and platform and VAS operations. Huawei also provides local service development and ancillary service platforms. With these tools, operators can quickly generate new revenue customization services that allow operators to create on-demand VAS products and while gradually rolling out third-party services provided on their service platforms. They can enhance platform functionality, without launching change requests and tender processes. therefore secure control over the key cornerstones of their business. Professional services also include third-party management and business consulting, the Huawei’s segmented services have been successfully deployed by numerous operators latter of which provides market analysis, service planning, marketing planning, service and have already proven their commercial and user value. Examples include Digital performance evaluation, and business process optimization. Shopping Mall (DSM), Color Ring Back Tone (CRBT), Mobile Newspaper (MNS), Rich Huawei actively supports operators in creating partner ecosystems. Partner Communication Suite (RCS), Time-Shifted TV, Turbo Button, Parental Control, eHealth, management services include partner acquisition & qualification, partner lifecycle and mSecurity. management, application development and system integration support, as well as Turbo Button is probably the best example of how a simple value-added service that settlement & reconciliation. leverages mobile broadband (MBB) can both improve user experience and generate TATA is the number five operator in India, with 85 million subscribers. As a relatively new significant revenue. It basically works just like it sounds. Users who normally subscribe operator, TATA has limited knowledge and experience in VAS product operation and to basic data packages who need a larger chunk of bandwidth for a limited period of time marketing. After deploying Huawei’s SDP platform, TATA decided to outsource the platform can pay a little extra for it. It can be thought of as “bandwidth-on-demand.” Users just operation and certain business functions (partner management & service marketing) to click the button and more bandwidth is provided instantly. This service has proven quite Huawei. Within a year of operation, this decision proved efficacious. TATA’s CP/SP network successful for MegaFon (Russia), which has earned up to USD1.6 million extra a month exceeded 300 members and its SDP platform generated over USD39 million in revenue, with through this service. over 200,000 content downloads per day. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 15
  • 16. MWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 16
  • 17. MWC12 Daily DAY2_DAY2 21/02/2012 13:04 Page 17
  • 18. MWC12 Daily DAY2_DAY2 21/02/2012 13:05 Page 18 M net ze Monetize netize e Your VoLTE Your Vo TE ou ur u E a d ob le and Mobile bil b e Vide Tra Video Tra c Mobile Services Serv rvices rvice rv Monetized by MPX-12000 MPX-12000 Come see us in Hall 1 | Stand 1FO1 Radisys MPX-12000, welcome Radisys MPX-12000, welcome to the family. family. Leading Provider of g Embedded Wireless Embedded Wireless ucture Solut ons Soluti t Infrastructure Solutions
  • 19. RADISYS | CONVERSATIONAL VIDEO Manish Singh, CTO, RadisysMWC12 Daily DAY2_DAY2 21/02/2012 13:05 Page 19 Conversational Video MRF – VIDEO’S SILVER BULLET – LTE’s Killer App CHALLENGES INTELLIGENCE FLIGHT – AND A BROKEN BUSINESS MODEL The MRF in IMS provides real-time processing for IP media streams FACETIME DILEMMA – ARE WE OUR Demand for mobile broadband is OWN WORST ENEMY? skyrocketing, yet our industry’s long- term prospects remain in question. “More pain with little gain” summarizes the near-term outlook. VIDEO CONFERENCING, VOLTE, VAS Operators around the world continue to report increasing mobile data traffic, yet ARPU is failing to OPPORTUNITIES keep pace. ccording to the European A Telecommunication Network Operators’ Association (ETNO), European operators invested €46.7B ($60B) in 2011, up about 5 per cent from 2010, only Why am I confident? “Real-time” video Conversational video is here and the CONVERSATIONAL VIDEO – THE to see their revenues drop by 2 per cent to adoption by consumers continues to accelerate: opportunity is now for operators to introduce Delivering a ubiquitous video calling experience KILLER APP €270B ($343B). their own video calling services. It’s up to us across devices, applications, and networks The trend lines are definitely not pointing • YouTube reports 48 hours of video to make it happen… requires a mediator. As such, 3GPP has defined in the right direction. Why, and what to do? uploaded every minute and over 4 billion IP Multimedia Subsystem (IMS) as the services videos viewed daily architecture within 3G and LTE network • Facebook has over 250 million photos …but video calling today lives in silos with deployments. Within IMS, the Multimedia uploaded every day and has launched limited mobility and no overall quality of Resource Function (MRF) has an increasingly Intelligence continues to move out of the video uploads and even their own video service. For example: important role in processing and integrating mobile core and into devices and the cloud. calling service real-time audio and video media streams. Today, differentiation in user experience is • Skype claims 42 per cent of all Skype • FaceTime users can only call other driven by devices and applications, and minutes consumed are for video calling FaceTime users; friends using Android are The MRF in IMS provides real-time hapless network operators are on a trajectory You get the picture. out of luck processing for IP media streams. to become simple bit pipes. • With Wi-Fi-only access, “mobility” is tied to Deploying an MRF enables operators to Fortunately, consumer adoption of hotspots – a real damper on potential solve the interoperability issues and deploy mobile broadband remains strong, and we • Video traffic is being carried over the video transcoding solutions. It also paves the still have a large addressable market. Apple introduced FaceTime, a video calling carrier network on a best-effort basis with way for introducing new services to monetize According to Ericsson, of the world’s 6 application, with the iPhone 4. Operators’ no active quality management. the network. How so? billion cell phones, just 13.2 per cent are response was swift and interesting: the • Firms like Skype trying device-agnostic smartphones – and while in markets like majority quickly decided to not enable solutions will have limited ability to address America, England, and Germany the FaceTime over their 3G networks and instead network-based quality issues Video conferencing solutions today are number is higher, it’s still around 30 per limit it to only WiFi. mostly for large conference rooms within cent, leaving much room for growth. Why? Too much traffic? Networks not enterprises – yet as workers continue to be Let’s face it: the fundamental challenge for engineered to carry video? By delivering ubiquitous video calling more mobile and use smarter devices, this is the mobile industry is not demand, it’s the Reports indicate that approximately 2-3MB services that work irrespective of device, the perfect opportunity for video business model – how operators monetize of data is consumed per minute for a FaceTime application, or network, operators can repeat conferencing value added services (VAS) that their networks. Data plan revenues alone are call over 3G, so it seems that HSPA networks the kind of financial success enjoyed from empower out-and-about workers to join in- not enough, so the focus needs to shift toward could support these data rates. With deep mobile voice and short message service room conference bridges. Thus the MRF new services that directly increase ARPU. packet inspection (DPI)-enabled policy (SMS). Without collaboration, however, the allows operators to extend video calling enforcement, operators could have monetized uptake and revenue from video calling will be services into lucrative video conferencing these video calls on a per-call, per-minute basis akin to that of instant messaging (IM) – revenue streams. instead of passing up the opportunity. another missed opportunity. Furthermore, operators are grappling with Enter conversational video – the perfect Tough love, folks: it’s time for the industry Simply put, to accelerate adoption, how to deliver Voice over LTE (VoLTE) “killer application” waiting for LTE networks to look itself in the mirror. If operators don’t interoperability needs to be addressed both in transparently. An MRF actually enables and the best way for our industry to move meet consumers’ latent demand for control plane protocols (SIP and H.323) and providers to defend their voice-based revenue forward. By filling 4G bandwidth pipes with conversational mobile video, over-the-top in media plane codecs. And DPI-enabled streams by delivering enhanced services like mobile video bits, this “fat” application can (OTT) providers surely will – further widening policy enforcement and traffic management audio conferencing, voicemail, ringback tones, be monetized to help reinvigorate the the revenue/traffic gap and accelerating the are needed to optimize users’ quality of etc., in a scalable manner while keeping business model. slide toward a “bit pipe” destiny. experience – and collect the revenue. customers happy and the revenue flowing. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 19
  • 20. ADVERTORIAL THE 6 STEPS Today operators are prioritizing operational efficiency and Huawei believes that the critical success factor to achieving this is to have a methodological approach by implementing the lifecycle management 1.Process Optimization through the 6 steps shown in the diagram.MWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 20 Create a process framework based on industry standards and best practices such as TM Forum, ITIL and QMS. Unifying these methodologies ensure a common language between 2.Process KPI Definition IT and network and so reduce complexity, duplication and will ensure easier integration across all organization. With Operational Level Agreements (OLAs) it becomes possible to develop Process KPIs which are specifically aligned to the objectives of the wider business strategy and the appropriate maturity level of the operations. In particular, they allow a certain amount of 3.OSS Alignment intelligent triage to be carried out when deciding what should be prioritized – cost savings, 6 Steps to service quality or efficiency. Here, the optimized processes are embedded into the OSS workflow in order to integrate the Process KPIs into the wider platform and define the management dashboards to be OPERATIONAL CHALLENGES used for the monitoring of operations. By comparing process flows with the IT flows, it 4.Monitoring Operational becomes possible to detect errors that are impacting performance and move more smoothly towards a fully automated, flow-through environment. Networks form the backbone of operator infrastructure consisting of various elements and nodes which can be multi-technology and supplied from different vendors. This has Measurement of the process KPIs is done via the near real time dashboard to identify 5.Benchmarking resulted in increased complexity and higher costs when it comes to network operations. problems proactively. An expert team can perform monitoring on a monthly basis for Excellence Meanwhile, mobile operators are in the midst of launching a range of new services continuous improvement. including ICT and cloud, offering significant growth opportunities. But with the demands of these services, operators are facing increased operational challenges as they need to offer Based on comparable maturity levels, scale, geographical location and other principles, high network quality and availability together with better customer experience. benchmarking with other internal operations or with other companies through an 6.Improvement As operators aspire to improve their operations they need to have the right tools, organization like the TM Forum is a vital discipline that can help ensure that your processes and people in place to manage the complex and dynamic environment. They need performance equals or even exceeds your contemporaries. to find ways to reduce waste, increase efficiency, ensure alignment between the OSS platform and processes, develop a common language between IT and network and increase Through monitoring and benchmarking, solutions can be quickly implemented to overcome SOLUTION their operational maturity level to cater for the next generation convergent services. operational bottlenecks. Establish and ensure adherence to continuous improvement plan By Jay R Blanc Selva through the expert team and senior executive oversight. “Jay R Blanc Selva has been working Addressing this challenge may vary from one operator to the next, but what all approaches These 6 steps were recently applied to the operations of a global operator. The OSS in the telecom industry for over 15 have in common is the realization that optimized processes with an expert team to execute platform was enhanced and integrated with 7 major customized O&M processes across years and is currently the and manage it is of paramount importance. Having the right tools, processes and people in various functions such as network surveillance, fault management, performance Operational Excellence & TQM place is the first step towards removing waste and increasing efficiency. management, change management etc. Continuous measurements of Process KPIs director of Huawei Global Technical Operators are increasingly utilizing the Process KPIs which cover all areas of network operation. showed the following remarkable improvements in operational efficiency and effectiveness: Service(GTS). In this capacity, Jay is It measures key indicators for operational efficiency such as Mean Time to Fault Restoration, % • FLE First Time resolution rate improved by 40% responsible for design and Successful Network Activation, % CR Caused Fault, Mean Time to Alarm Response etc. • Back Office Escalation rate reduced by 80%. development of business Whilst the SLA defines key targets at a high level, the Process KPI goes into a much • Average Fault MTTR reduced by more than 50%. transformation and operational deeper granularity and shows the impact on time, quality and effectiveness which give the • MTTR for customer complaints resolution reduced by at least 60% with >60% complaints excellence. operators a top down analysis on the overall operational performance. resolved on the same day. Complementing the Process KPIs is an expert team in operations who can diagnose • 100% Change Requests logged and approved through on-line CR Management system; operational problems and come up with an improvement program. For a continuous unwanted network accidents during change implementation has reduced to zero level. improvement program this expert team can “Monitor, Analyze and Improve” (MAI) and through benchmarking is able to work towards higher operational efficiency. The improvements made confirm the significant achievements that are possible when standardized processes and the OSS are in alignment. To ensure that these major gains are maintained after completion of the project, a Continual Improvement Program (CIP) was initiated BENEFITS with the NOC team continually monitoring, analyzing and identifying improvement areas. This innovative efficiency management allows operators to measure and quantify operational efficiency and analyze problems across the dimensions of time, quality and effectiveness. Furthermore the solution has the capability to measure, benchmark, standardize, compare and analyze across the organization’s infrastructure and processes to achieve transparency for informed decision making and management. Formalizing and adherence to the 6 steps will improve operational processes and streamline network operations which allow continuous improvements, bringing the following benefits: • Reducing complexity by aligning processes and tools will reduce cost and improve quality • Improved customer satisfaction through improved quality and the use of best practice • Common language across the organization allows clear and transparent communications • Support a converged service strategy with new service innovations PAGE 20 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 21. MESAPLEXX | ACTIVE ANTENNAS By Mark Bole, CEO, MesaplexxMWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 21 Realising the true potential of LTE through UNDER PRESSURE active antennas BETTER FILTERS MEAN BETTER NETWORKS ACTIVE ANTENNA SYSTEMS – A KEY MEMBER OF THE CAPACITY CAVALRY NO SILVER BULLET The search for additional network widespread AAS adoption has been capacity remains one of the biggest “LTE is being concerned with one of the technology’s issues impacting the evolution of the welcomed by smallest components – the radio filter. mobile industry. Despite all the Current active antenna radio filters are significant progress being made by the mobile eating up capacity. They are causing too OEMs, OS providers and application industry with much loss, weakening critical signal strength, developers in creating a lucrative open arms and generating too much heat in the process. mobile data culture, ongoing but it won’t Since multiple radios and filters are required innovation will be hampered if to make the beam steer, reducing heat has supporting network infrastructure solve the been a real challenge. This extends to capacity ACTIVE ANTENNA SYSTEMS COMING fails to meet expectations. delivering multiple technologies on multiple OF AGE conundrum bands where the radios must be ‘shared’ amongst the transceivers. The mobile operator community is under on its own.” This is about to change as a new, compact, significant pressure to find additional high performance filter has been developed capacity. Competition across the mobile which will enable operators to finally enjoy industry has never been fiercer – pricing Although LTE, and ultimately LTE-A, will For example, as they enable separate tilts for the significant capacity improvements that continues to be squeezed, bundled data tariffs deliver real, meaningful, additional capacity uplink and downlink, AAS can deliver have been promised by active antennas for are being phased out and device exclusivity on new frequency bands, it must be significant capacity gains. Furthermore, the many years. deals are in rapid decline. implemented in a way that maximises its need for expensive and heavy coaxial cables With smartphones, tablets and other potential. For this reason, LTE deployed is eliminated by placing the radio at the top of connected devices now being used for a using active antenna systems (AAS), is the mast. This reduces the loss in signal growing number of applications, there is no perhaps an operator’s most powerful weapon strength and improves the sensitivity of the The new device is a cool running, low loss, room for poor connectivity. Service quality is in meeting demand. radio. In addition, by removing the need for high isolation filter technology that improves a mobile operator’s key competitive remote radio heads, tower mounted sensitivity and handles much more power. differentiator – those that succeed will amplifiers and coaxial feeds, AAS are also These benefits combined with its compact deliver the best QoS at the most compelling able to deliver large reductions in site costs size, enables AAS vendors to adopt this filter price point. and power consumption, creating cleaner, to deliver more power output for the same Through accurate beam steering techniques, greener networks. input, increasing range and capacity. With AAS can significantly increase LTE network With such widespread benefits, it is less heat being generated, AAS vendors can With so much at stake, the international coverage and capacity to deliver a vastly perhaps surprising that AAS are not more also now look to extend their offerings to operator and vendor communities continue improved customer experience. This is commonplace across mobile networks multiple bands and technologies. to innovate, deploying a variety of new achieved by using an intelligent beam to worldwide. A number of obstacles have Active Antenna Systems are not a silver technologies and processes to address the deliver the capacity where it is needed – a arisen that have prevented AAS from bullet either, but this breakthrough in filter capacity challenge. These potential solutions logical shift from the current fixed beam reaching their full potential, and prevented technology means that AAS can become a include site densification, small cell approach. Enhanced beam steering operators from gaining the full benefits – real performance multiplier for LTE. New deployment, new spectrum acquisition, Wi-Fi capability improves the quality of the radio most notably increasing coverage and antennas will be required to support new LTE offloading and data capping. Each of these channel and increases network efficiency. capacity gains by up to 65 per cent. bands, and, deploying a cost neutral AAS that solutions has pros and cons, some delivering This has been highlighted by recent trials in can deliver a 65 per cent capacity capacity performance improvements from a the US where a leading operator has used improvement is worthy of serious few per cent, to over fifty per cent compared AAS to increase existing cell capacity by a consideration. Vendors and operators need to to what is being achieved today. staggering 40 per cent. AAS have suffered the usual ‘smoke and make a detailed evaluation of the true LTE is being welcomed by the mobile Intelligent AAS will enable operators to mirrors’ treatment, with marketing hype benefits of AAS, but with this new technology industry with open arms but, as with the shape their networks to meet current and around the technology’s undoubted potential it is clear that active antenna systems can other technologies mentioned, it won’t solve anticipated traffic demands – specifically clouding ongoing performance issues. To now play a significant role in meeting the the capacity conundrum on its own. targeted at where these demands might be. date, one of the biggest barriers to more mobile data demands of the future. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 21
  • 22. MWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 22 mobile c verage a network roaming coverage map service for your website Come and visit us at the GSMA Pavilion in Hall 8 Collins mobile Coverage is a web based roaming coverage map service made available through CollinsBartholomew’s partnership with the GSMA. Using the latest mapping technology, Collins mobile Coverage combines up-to-date world base maps with unique mobile network coverage data provided by operators from around the world. These seamless roaming coverage maps are delivered straight to network operators’ corporate web pages to help them tell their users where they can use their phones when abroad. Interactive seamless network roaming coverage maps delivered straight to network operator corporate web pages Displays all available roaming partner coverage Modern JavaScript based mapping API with mouse wheel zoom Fast and easy to implement Ability to display network coverage using corporate colours Toggle between GSM and 3G coverage Regular network coverage updates Maintenance free Up-to-date and authoritative worldwide base maps Hosted from secure and reliable web servers Available to all GSM members around the world +44 7787 126660
  • 23. BRAZIL | ANALYSIS Joss Gillet, Senior Analyst, Wireless IntelligenceMWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 23 Fast-growing Brazilian operators look ahead to LTE auctions Brazil reached almost 250 million mobile connections by year-end 2011, Brazil mobile connections, Q4 2011 according to Wireless intelligence data, accounting for over a third of total connections in the Americas region. It is now a larger market than Mexico, Connections % 2G % 3G Market Growth, Argentina and Colombia combined. (million) Share annual Vivo 71.55 78% 22% 29% 19% razilian connections grew almost 20 Norte Leste (45 million/18 percent). B percent year-on-year with all the market’s major operators recording double-digit growth. 3G connections Although there are a number of smaller and regional operators in the market, these ‘big four’ account for 98 percent of the country’s TIM Claro Oi 64.08 60.38 45.48 85% 74% 96% 15% 26% 4% 26% 25% 18% 26% 17% 16% accounted for 17 percent of the Brazilian mobile subscriber base. Nextel (NII) 4.15 100% - 2% 25% total at year-end, slightly ahead of the 15 Operators are investing in 3G network percent regional average. deployments throughout the country, with Algar Telecom 0.65 72% 28% 0.30% 6% Mobile penetration stands at 125 percent. Vivos 3G coverage reaching 2,516 Sercomtel 0.08 83% 17% 0.03% -2% The north of the country - including Rio de municipalities in 2011 (of which 1,310 were 246.38 83% 17% - 19% Janeiro - reached 113 percent penetration in added last year) giving it 82 percent 3G Q4 2011, compared to 131 percent in the population coverage. Meanwhile, TIM claims Source: Wireless Intelligence mid-west and south and 142 percent in the 67 percent 3G coverage of the urban state of Sao Paulo. Overall, the north region, population with 3G services present in 488 2010 and Q3 2011, offsetting the declining Meanwhile, the government is gearing up as segmented by the regulator, comprised cities. Similarly, Claro claimed to have contributions from its Spanish (-2.1pp) and to auction-off 4G-suitable spectrum later this 120 million connections by year-end, almost increased its 3G footprint in Q4 2011 (without European (-0.2pp) units. According to the year. Auctions for spectrum at 2.5GHz half of the countrys total connections and providing specific figures) while upgrading its operator, this was due in part to the “high (suitable for LTE) and 450MHz are due to twice that of the two other sub-regions. network to HSPA+, which has been rates of growth driven by a favourable begin in April, while 3.5GHz fixed-wireless However, as is the case in other BRIC instrumental in its 9.1 percent year-on-year economic context and acceleration in the spectrum auctions are due to follow. Much countries, multiple SIM ownership is inflating growth in data ARPU. Overall, such adoption of new services” in Brazil. sought-after 700MHz spectrum could also be penetration rates and diluting real growth. investments in data networks will help the Telefonica’s Vivo added almost 3 million sold before year-end. The market is led by Telefonica’s Vivo BRIC countries overtake the US in terms of mobile net additions in Q3, up 72 percent In recent years, the main operators have all which had 72 million connections at the end total mobile revenue in 2012, by which time year-on-year and 50 percent on the previous moved to merge their mobile and fixed-line of the year, giving it a 29 percent share, we expect them to account for over 40 percent quarter. The operator has been pursuing the businesses to provide integrated followed by Telecom Italia’s TIM Brasil (64 of total revenue in the developing world. higher-value market segments and claims a fixed/mobile service offerings. Telefonica million/26 percent), America Movil’s Claro At Telefonica Group, the organic revenue 37 percent share of Brazil’s contract-based bought out its former partner in Vivo, (60 million/25 percent) and Oi, the mobile contribution from its Latin American division mobile subscribers, and 43 percent in mobile Portugal Telecom, in 2010 partly in order to arm of Brazil’s fixed-line incumbent Telemar increased by 5 percentage points between Q3 broadband. This focus saw ARPU at Vivo rise more closely integrate the unit with its local 3 percent year-on-year to US$13.21 in Q3. fixed arm, Telesp. Meanwhile, America Movil The Brazilian regulator has been able to brought Claro and its fixed-line arm, ABOUT WIRELESS INTELLIGENCE support growth in the market via several Embratel, under one roof last year and spectrum auctions in recent years. The most recently added cable firm Net Servicos de Wireless Intelligence is the definitive source of mobile operator data, recent swathe – largely spectrum left over Comunicacao to its Brazilian portfolio. analysis and forecasts, delivering the most accurate and complete set of from previous tenders - was sold off in Telecom Italia acquired the long-distance industry metrics available. Relied on by a customer base of over 700 of December 2011 and netted the government fibre player, Intelig, in 2009. the worlds mobile operators, device vendors, equipment manufacturers BRL237.8 million (US$132 million). TIM However, the fixed businesses of the and leading financial and consultancy firms, the data set is the most Brasil secured nine blocks of spectrum in the foreign-owned operators continue to trail that scrutinised in the industry. With over 8 million individual data points – 1800MHz band for BRL109.3 million, with Oi of Oi, which remains Brazil’s largest fixed-line updated daily – the service provides coverage of the performance of all acquiring four blocks in the same band for provider by some distance. Oi has 940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225 BRL110.6 million. Sercomtel spent BRL3 concentrated in recent years on integrating countries worldwide. For further information please contact million on a single block of 1800MHz its 2008 acquisition of rival fixed-line firm spectrum while Claro secured a block in the Brasil Telecom, with all its services – both 800MHz band for BRL14.5 million. mobile and fixed - now under the Oi brand. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 23
  • 24. MOBILE SECURITY | ADAPTIVEMOBILE Gareth Maclachlan, COO & Founder, AdaptiveMobileMWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 24 The Evolution of the Mobile Security Threat Subscribers are now demanding more and more from their operators, and mobile security has taken a new place on network operator on how to protect themselves the corporate agenda. Trust in mobile providers – in particular, with respect to security - is now for the first time more from mobile security threats – or the assurance important than service quality. It is vital that operators continue to provide a robust ‘network to handset’ security that this is being handled by the operator. policy to reduce churn, increase subscriber loyalty and protect their investment in network infrastructure Whilst there have been no co-ordinated, corporate attacks in the public eye, there are no shortage of threats. Spam and junk messages should not be disregarded. Many link through to criminal sites, persuading consumers to part with the cash or download rogue apps. Recent developments include “build to order” mobile Trojans that can be customised for countries, operators a nd desired level of theft. The impact of these attacks is significant; spam campaigns have less than a one-in-a- million chance of success but a common spam campaign might send around 35 million emails a day, resulting in 28 purchases and US$500. In a year, this could result in US$3m of sales. The impact of these attacks is not simply financial. Many applications have access to user location via GPS and network-based location methods. As many as three quarters of consumers are oblivious to the leaking of their location from their mobile phones – although 69 per cent believe that such privacy violations are completely unacceptable5. This seems contradictory, but these attitudes are widespread, with three quarters saying that they would pay more for an app which respected their privacy. More often than not, it falls to operators to provide protection against the unauthorised or inadvertent leakage of personal data, as well as anti-spam, anti-virus and mobile payment protection to guard and build trust with their users. It is only by providing complete ‘network to handset’ protection that users can be assured that their personal data, location ver the last few years, a sea-change the operator, enterprise and personal agenda Hackers and criminals now realise that and financial details are completely secure. O has been brewing in the mobile market. The start of the ‘data age’ is now widespread, but the trend which is in the same way that laptop and desktop security have already done. However, consumers themselves may not mobiles and smartphones are not only easier to compromise, but are also tied to the owner’s wallet: if they can control a phone, As the smartphone, and further smart, SIM-enabled devices market continues to boom, the security threat will rise in parallel. beginning is not about usage and the latest be taking steps to protect themselves – they can affect a user’s spending. As hackers develop more intelligent ways of and greatest phones but about trust. smartphone users firmly hold their network This is especially worrying in countries gaining consumer information and data – and According to recent research1, 73 per cent of operator responsible for a number of security where micro-payments are becoming more consumers continue to rank trust and solid mobile subscribers rate keeping personal issues including SMS text phishing (69 per commonplace. The M-PESA scheme in security high on their list of priorities when details secure more important than service cent), mobile spam (66 per cent) and malware African countries may only see exchanges of choosing an operator, it is imperative that quality and reliability. / viruses (57 per cent)3. This shifts the burden small amounts, but it quickly adds up. operators take the lead in protecting their According to recent statistics, there are of responsibility; operators which do not However, it is important to take a reasoned subscribers. It is only by providing a feeling of currently 5 billion phone subscriptions in respond proactively risk losing customers, approach to such an important topic as security. bespoke security against a range of threats operation, and smartphones now make up with 81 per cent of respondents saying they Consumers themselves recognise the need for that operators can reduce churn, increase approximately 20 per cent of this population2. would consider leaving their operator in the such security - two thirds (67per cent)4 would revenue and neutralise threats to their own This pressure has forced mobile security up case of a network malware infection. like more information from their mobile network infrastructure. PAGE 24 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 25. MWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 25
  • 26. MWC12 Daily DAY2_DAY2 21/02/2012 13:06 Page 26 Enter the Mobile Financial Services experience Experience a day-in-the-life of a full-scale mobile financial ecosystem, from mobile money and payment to mobile NFC – tailored to both developing and developed markets. ©Gemalto 2012. January 2012 - Credit photo: Thinkstock - Design: V. Gregoire > New York, 8am: enjoy a hot beverage at your local Coffeebux and browse through dynamic coupons: there might be a special gift for you! Sit in the coffee lounge and do some online shopping, or get some account management done and start planning your next vacation. Buy the daily newspaper and you are now ready to head to work, just hop on the next tramway! > New Delhi, 2pm: stop by your Hello Wireless agent to make a deposit and then reload your airtime credit. You can then go for a walk around the market and buy some fruit and vegetables. Take a seat on the terrace, check your account balance and send money to your relatives overseas thanks to mobile international remittances. Join us and live our complete, convenient and secure range of wallet hardware, software and services at the Gemalto booth Hall 8 A102.
  • 27. GEMALTO | NFC SERVICES Jean-Claude Deturche Senior Vice President Mobile Financial Services GemaltoMWC12 Daily DAY2_DAY2 21/02/2012 13:07 Page 27 CAN THE CONSUMER TRUST YOUR SOLUTION? Taking payment forward with NFC FROM THE BANK BRANCH TO THE MOBILE SCREEN A TRUSTED INFRASTRUCTURE FOR TO INFINITY AND BEYOND EASY DEPLOYMENT Once again the mobile is transforming markets. It has changed the way we communicate, To drive this forward, consumer trust is access the internet and interact with essential. While recent surveys show that PAYMENT SERVICES ENCOURAGE other devices. And mobile commerce customers are extremely satisfied with the CUSTOMER LOYALTY is the next step in this revolution. experience of using their mobile phone to pay, they equally reveal that many people obile financial services are being who haven’t tried the service are concerned M rapidly deployed across the world with an m-commerce market worth around US$134 billion in 2010. From money with security. Will the device be safe? What solutions are in place to keep my data secure? The role of the MNO, the bank, the transfers to payments, the wave is rising with government institution, is to convince them many initiatives driven by telecoms that NFC payments are exactly that – secure, operators, banks and Internet players. safe, trustworthy. Over the next few years proximity payment Most of the main operator roll-outs to date is expected to grow significantly thanks to are backed by a trusted service manager who developments in Near Field Communications not only smoothes the service integration but (NFC) services. Consumers now have greater manages the provider relationships and access to the phones and services that allow ensures confidential data is kept secret. The the adoption of NFC-based mobile financial experience is integral to guiding consumer the leading European telecom operators have deployments have also mainly been SIM- services than ever before. In South Korea purchasing behavior and many companies already gone through this technology based mobile payment solutions. These are as alone three million NFC-enabled handsets are working to position themselves as the provider selection process and more are sure secure as banking cards with all the were produced and over 80 models are premier wallet provider. Timely, relevant, to follow. The time for using NFC is now. Who background work done by the key planned for global release in 2012 and point location-based offers which are easy to have you chosen? stakeholders and following the most stringent of sale devices, along with contactless cards, redeem with the flick of a wrist help build security guidelines in the industry such as are being massively adopted and developed customer loyalty. Visa, MasterCard, Global Platform and Amex. by retailers and banks. NFC underpins the next big revolution in After the early adopters like Barclays in the how consumers pay, spend, shop and offer UK or Credit Mutuel in France who started NFC can be extended beyond the payment brand loyalty, and this is why many players Isis, a joint venture between AT&T, T-Mobile deploying mobile NFC payments in 2011 , we arena to a world where loyalty is driven by are entering the realm of mobile wallet and Verizon, was the first of two massive now expect many more banks and other touch. NFC has already led the transportation services. mobile wallet projects to be released in the service providers to connect to MNO evolution in Europe, Germany and the UK US in 2011. The second was from internet platforms this year. and governments worldwide are starting to giant Google. These two solutions are set to Following the initial roll-outs of mobile follow suit. As payment solutions mature and aggregate multiple NFC services while banking, banks are consolidating their mobile consumers become increasingly comfortable Development into this arena offers mobile simultaneously opening up tremendous strategy in line with the development of NFC with its use, the development of other operators the opportunity to build on marketing opportunities. payment services. As well as the benefits of solutions based on NFC will gather pace. customer retention, gain market share and Similar initiatives are occurring in other parts incremental payment transactions, NFC The beauty of NFC is that it can be applied explore a wide range of mobile marketing of the world. In 2011, MNOs and financial technology and solutions allow them to to anything. It opens up a world where users strategies. Owning the mobile commerce institutions made investments to prepare for the revisit the relationship they have with their can access anything from their car to their hotel massive deployment of NFC mobile services. customers. Implemented well, with an eye to rooms using a single NFC-enabled device. In Japan for example, KDDI Corporation, the the future, these solutions offer services that Think tags at your fingertips, think flexibility – second largest telecom operator, has just deliver tangible benefits to both cardholders this is the internet of the real world. announced its first commercial launch of and retailers. Typically, targeted promotional Promotions, coupons, smart tags with one- multiple NFC-based services. offers and loyalty schemes are touch downloads, and interactivity, take the Following the wave of infrastructure complementary services that banks can contactless payment terminal one step investments in 2011, these organizations have bundle with payment and these are one further. Initiatives on this level drive paved the way for rollouts in 2012 and into clever way to the customer’s heart. People consumer loyalty, bringing them back to the the NFC-enabled future, engaging their will then be able to download a coupon for merchants that lead the way and offer these technology providers to develop solutions their favorite café, pay for their skinny latte, solutions in a convenient and secure way. and options for mobile wallets, TSM, security redeem the voucher and gain loyalty points, When it comes to NFC not even the sky is elements and applications. In Europe, five of all with the same NFC phone. the limit… MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 27
  • 28. FEATURE | CONNECTED LIFE Michael O’Hara, Chief Marketing Officer, GSMAMWC12 Daily DAY2_DAY2 21/02/2012 15:30 Page 28 Creating a GROWING MOMENTUM Connected Life ENORMOUS SOCIO-ECONOMIC POTENTIAL Over the course of just a few decades, mobile has become one of the largest and most significant platforms in history, with more than six billion connections globally, and is transforming the way we communicate and access information, entertainment and the Internet as a whole. But a new wave of connectivity is on the horizon. In the future, everyone and everything around us that might benefit from a wireless connection will, in fact, have one. In addition to mobile phones and tablets, we will see connected cars, buildings, medical monitors, TVs, game consoles and a wide range of connected consumer electronics and household appliances. Many of these will be connected intelligently, communicating and interacting with each other. his is the next growth wave for mobile. T This is the Connected Life. It is all about seamless and intelligent connectivity between people, processes and The huge market opportunity offered by the Connected Life not only benefits the mobile industry, but a wide range of adjacent products, enabling a wealth of personalised industries including consumer electronics, and relevant services to be delivered automotive, utilities, healthcare, construction, whenever and wherever they are required. smart cities and transportation, manufacturing, retail, leisure and agriculture. There are also considerable opportunities for government and the public sector. Such services will have enormous socio- Seeking to harness the existing economies economic value: analysis from the GSMA of scale and interoperability inherent in the and Machina Research indicates that the mobile industry, mobile operators are forming • Connected cars that can provide occupants televisions, personal entertainment and number of total connected devices is partnerships with companies from other with on-demand in-vehicle information, gaming devices will be able to access expected to increase from approximately 9 sectors to deliver compelling new services to navigation and entertainment services. continually-updated content from the billion today to more than 24 billion in 2020, consumers and businesses. As the selection of • In-vehicle connectivity that can enable Internet. Manufacturers will also be able to and within that, mobile connected devices connected devices expands, new business manufacturers to deliver maintenance and use connectivity to offer software updates, will grow 100 per cent from more than 6 opportunities are emerging and the advent of support services to drivers and facilitate communicate with customers, provide remote billion today to 12 billion in 2020. This the Connected Life is beginning to reshape the new business models such as pay-as-you- technical assistance and sell related products. explosive growth will support an addressable telecoms industry and many adjacent sectors. drive insurance. The spread of advanced radio networks such revenue opportunity for mobile operators of • Connected consumer electronics that can as those based on HSPA and LTE, the nearly US$1.2 trillion by 2020 and will also Early Connected Life services include: deliver richer functionality, such as automatic emergence of new mobile device categories provide significant growth potential for the • Connected smart meters that can enable more uploading or downloading of photos, videos and the increasing capabilities of our entire ecosystem. efficient energy consumption and management and movies, thereby offering greater smartphones and personal devices, all coupled In many parts of the world, the foundations by individuals and utility companies. opportunities for product differentiation and with the expansion of mobile service of the Connected Life are already in place: • Remote monitoring technologies for consumer relationship development. propositions, is paving the way for an “Internet advanced Mobile Broadband networks healthcare that can deliver more cost- of everything”. Within the next decade, billions deliver faster data rates, low latency and near effective and resource-efficient healthcare, For businesses of all kinds, connected of new devices will be connected to mobile universal coverage. With 6 billion existing while offering individuals and carers much devices, vehicles and machinery will open up networks, providing consumers and businesses mobile connections and close to 1 billion greater insight into patient lifestyles. opportunities to increase efficiency and with an array of applications, services and Mobile Broadband connections, the mobile • Remote control of the home and its introduce smarter ways of working. In many experiences. These developments will usher in sector already has unrivalled and immense appliances that can reduce utility bills and sectors, such as consumer electronics, the Connected Life in which we are always economies of scale. Moreover, the mobile assist consumers with household chores. unconnected devices will be at a major connected, anywhere, and at any time. industry is built on a global network of • Embedded mobile transport solutions that can competitive disadvantage. For example, standards-based services and devices that provide eco-friendly route planning, emergency connected digital cameras can share and post Experience the Connected Life – Visit the provide a highly stable platform on which to assistance (through eCall2 services) and also photos as they are taken; connected video GSMA Connected House, Hospitality Suite build the connected future. help drivers avoid traffic congestion. cameras can upload video direct to the cloud; CY13, The Courtyard PAGE 28 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 29. 1 02/02/2012 01:35MWC12 Daily DAY2_DAY2 21/02/2012 15:30 Page 29
  • 30. REDEFINING VOICE | MAVENIR Pardeep Kohli, President and CEO, MavenirMWC12 Daily DAY2_DAY2 21/02/2012 13:07 Page 30 Bringing voice back to the future FUTURE BECKONS VOLTE : THE ROAD TO A NEW VOICE ERA In the world of the movies, the • Open Networks – Operators are opening technology needed to go back to the up their network with Open APIs towards future is a time machine. In developers, enabling them to participate in telecoms, the advent of convergence the new network and service delivery. New and cloud services are coming ideas and concepts can be developed and together to bring voice back to the distributed more quickly, more nimbly, and future, putting it front and centre in more cheaply. Operators have core assets the heart of the mobile operator they can leverage to provide differentiating value-creation strategy. features into IP-based applications, such as presence, location, subscriber information ndeed in our real world, operators are (with the proper privacy safeguards, of I taking initiatives that bring to life Voice over LTE or VoLTE and Rich Communications programmes to develop course). • Personalization – Increased degree of identity with social profiles, content and and deliver a powerful range of new mobile reach. Today, avatars and enhanced contact services on smartphones and connected lists on chat services and social media sites devices that evolve to meet the user demands such as Twitter, LinkedIn and Facebook are in this hyper-information age. But isn’t this visual examples of the consumer desire to just the beginning? personalize their services. More change is in the air and voice fused REVENUE PRESERVATION THE NEW VOICE ERA with video and converged messaging will The good news is that a move to a flat become fundamental to a rich and collaborative vendors in a myriad of different and provides the fundamental capability for service core provides operators with a suite of communications services. Further, we challenging geographical locations. All of this traditional telephony, key areas of converged platform for service innovation. believe that operators are facing a unique is designed to help deliver and improve the opportunity beyond VoLTE include: Operators deploying VoLTE services are on opportunity to transform their services network services that generate some US$600 billion in • High Definition – No longer a buzzword of the path towards that new era of voice are and create a strategic asset that strengthens revenues. The new voice network has to the audiophiles, HD voice, HD video chat, looking to drive their own mobile cloud their customer relationships and provides ensure convergence across the IP Multimedia share and conferencing leverage the high services strategy. opportunities to monetize the network. Subsystem (IMS), existing networks and open bandwidth of LTE access networks. Further web services to drive innovation. down the road, augmented reality or 3D chat Convergence is a tool that adds the following and not far behind. Operators must consider how to accelerate The rapid evolution to VoLTE technology is critical capabilities for the new voice network: • Multi-Screen Delivery – Unified their VoLTE deployments to respond to transforming mobile networks today and • Single-number call routing – Improved communications becomes real as subscribers competitive and pricing pressures, while providing a rare opportunity to re-energize network intelligence across multiple own multiple connected devices. Users will considering the previously-mentioned key the telephony and messaging markets and domains and making “one number” receive the same service – anytime, opportunity areas beyond VoLTE. Standard create an engine of innovation. However, services much easier and cheaper to deploy anywhere, any access, and any device. off-the-shelf VoLTE is not good enough. VoLTE as currently defined, stops short of in a converged environment – be it Voice • Device and network mobility – Enabling This will be an era of open paradigms, addressing some of the immediate service over WiFi, VoIP over HSPA, or VoLTE. one device to access and seamlessly roam where operators will offer more new ubiquity concerns and having the compelling • Enhanced Quality of Service – With VoLTE across multiple network technologies and concepts to their subscribers in a compressed capabilities possible with the technology to delivering network QoS, cross domain enabling one call or multimedia connection to timeframe. Not everything will be market- fuel innovative user experiences. service synchronization is essential to move from device to device – mobile to tablet tested, vetted, and business-cased to the In today’s real and competitive world, deliver the consistency, reachability and to TV – during one continuous session. same extent as it was in the old “telco” world. VoLTE alone does not address the service availability for simplicity that • Group Collaboration – Younger It will be easier, quicker and less expensive to requirements that would give the operators an consumers demand. generations connect with their social graph develop and trial new services and features, upper hand. Operators have to accommodate • Billing Flexibility – A myriad of global and enterprises are enabling new make adjustments and enhancements, than it requirements for business continuity as a key payment systems ranging from prepaid in collaboration tools. The resulting multimedia has ever been before. differentiator. VoLTE is only a minimal countries like India, to drive higher network has to incorporate voice, video and This ‘new voice era’ is a key opportunity for technology enabler in the short term as a penetration to new NFC payment systems messaging services delivered across a group. mobile operators to create a strategic asset stepping stone towards the ‘new era of voice’. for personal content management. • Share and Cloud Store – Responding to the that re-energizes their customer relationships consumer desire for rich collaboration, the new and provides new monetization era of voice eliminates barrier between opportunities. If operators want to combat Across the world, operators have worked on Among the most exciting aspects of the new telephony and messaging. Cloud storage of the threat of the OTT players on their voice the creation of complex heterogeneous voice era are the new and enhanced voice, conversations and user generated content frees service revenues, we think it is vital that they networks from multiple major infrastructure video, and messaging services. While VoLTE the user of any network or device dependencies. bring voice - back to the future. PAGE 30 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 31. MWC12 Daily DAY2_DAY2 21/02/2012 13:07 Page 31 A commonly supported set of lightweight and Web friendly APIs that allows mobile and other GSMA One API, network operators to expose useful network information and capabilities to Web application developers. GSMA OneAPI is an official profile of the OMA RESTful Network APIs standard. Using our APIs means reduced effort and time to create applications and content is portable across mobile operators. the standard for See for yourself – meet users and technical experts here at Mobile World Congress Developers and operators are welcome to visit us on stand 7B82 to discuss OneAPI opportunities, and see demonstrations from a wide range of companies who have already Network APIs discovered the benefits. GSMA OneAPI project member companies demonstrating live on the stand 6 7 ZONE 4 ZONE 6 ZONE 3 4 5 Visit us on Stand 7B82, Hall 7 2 3 8 1
  • 32. CLOUD SERVICES | GENBAND By Micaela Giuhat, Vice President of Product Marketing, GENBANDMWC12 Daily DAY2_DAY2 21/02/2012 13:07 Page 32 Reaping the Rewards of a Truly Mobile World Today more than five billion people What’s next? Faster connectivity is leading television at home that night. While he’s use mobile devices worldwide, many to greater convergence in ways that we could setting the recorder, he also checks to see if of them smartphones. This year, the only imagine only a few short years ago. his wife armed the security system before she number of smartphones and tablets Cloud technology has taken mobile left the house. He updates the family calendar being shipped to consumers has connectivity to a new level, where individuals to reflect tonight’s meeting, so that she knows outpaced shipments of notebooks can access not just the Internet, but their he won’t be home for dinner. While she’s at and laptops. personal and work information anytime, lunch, she sees the calendar update and anyplace. The implications for families – once decides she can use that time to visit her e have quickly become a mobile separated by the need to work, study and live mother on the way home. W society, demanding connectivity not only at our desks, but whenever and wherever we happen to be. Each year, more in distant locations – may be even more exciting than the implications for business. Imagine an application that extends all of The ability to simplify access to shared calendars, address books, photos, and files through cloud-based access and easy-to-use consumers and businesses forego their landlines the features and services available on your menus breaks down generational barriers to for the greater convenience and productivity of PC – instant and SMS messaging, e-mail, technology as well. My mother-in-law, who wireless phones. And why not? A greater address book, social networks, and video chat lives alone, now uses a tablet PC to stay in number of devices held by a growing number of - to your mobile device, all from a single touch with family members on a daily basis. people has led to an explosion of mobile touch screen menu. Also picture all of your The touch screen, large icons and a simple applications, all aimed at making our lives more computer files, business and personal, menu make using technology easy in a way convenient, more connected, and more fun. accessible via the same application. Consider her home computer never could. She can Wouldn’t it be great if one of these mobile the following scenarios unleashed by these view the latest family photos, send a message, applications would allow me to easily and new capabilities. and even call 911 without getting out of her simply manage all of my communications My daughter, who is at college in New chair. Even her address book has been needs in one place? What if via one York, is shopping for an anniversary gift for transferred to the cloud, so that she can application I could access my home security her grandparents, who live in South Carolina. access it from her tablet. No more searching system, control the television, video chat with At the mall, via this easy to access app, she for the phone numbers she needs. And family “What if via one a relative who lives abroad, and access an initiates a video chat with her brother, who members can quickly and easily check in on application I could access important work document - all while I’m on happens to be at a coffee shop in New her more often – by text, video chat or phone vacation in the Caribbean. Orleans, to allow him to see something she – at any time and from any location. And all my home security system, As the line between our work and personal has picked out and get his opinion. He of this is done with the same shared control the television, lives continues to blur, global connectivity approves, but suggests asking Aunt Rose, who application. video chat with a relative has accelerated competition and spurred lives with their grandparents. My daughter Going forward, our always on, always with innovation, and fewer people are leaving their sends an instant message to Aunt Rose, who us, always connected devices will enable us who lives abroad, and work at the office. Because we work more, we asks to join the session so the three of them to share and access information as never access an important want simplified, straight-forward technology can catch up. She tells them she has uploaded before, simplifying and streamlining our document – all while I’m that makes information and services easier to pictures of their cousin’s new baby to the busy lives. Instead of a world full of on vacation in the access. With mobile devices we turn our cars, family’s cloud-based photo files so all three individuals interacting in silos with their own coffee shops and kitchens into virtual offices. can easily view them, on the spot. devices -- organizations, communities and Caribbean.” IT has been consumerized as more At his office in London, my new boss families will collaborate on a grander scale employees are using their personal devices decides to join a colleague for dinner, so he through shared, cloud-based applications – for work purposes and vice versa. Today, the uses the same, user-friendly app on his regardless of which type or brand of mobile technologies connecting us to the office and smartphone to record the English Premier device they use. The possibilities, as they family are one and the same. League match he was planning to watch on say, are endless. PAGE 32 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
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  • 34. ADVERTORIAL ‘TEST ONCE, USE ANYWHERE’MWC12 Daily DAY2_DAY2 21/02/2012 13:08 Page 34 Defined collectively by operators, manufacturers, the test industry and other interested parties, GCF Certification comprises interoperability and conformance testing complimented by field trials on live networks. The scheme has also provided a platform for 1% the harmonization of acceptance testing: by minimising unnecessary duplication, 1% 5% Manufacturers see connectivity as a way to acceptance testing overheads have been Facilitating market growth for 4% add value to their products or to open up prevented from running out-of-control. incremental revenues from new services. Common, rigorous and trusted 4% Unfortunately, the RF aspects of integrating certification criteria allow manufacturers to mobile connectivity into a device can throw improve economies of scale. A certified, subtle challenges at the unsuspecting engineer; multimode, multiband device will be 12% it’s rarely as simple as ‘plug-and-play’. recognised as being relevant to a wide pool connected devices & M2M 64% Where mobile connectivity is positioned as of operators across diverse national 6% an enhancement to the functionality or user markets. The scheme also effectively experience of a device, inconsistent wireless underpins international roaming. performance could dramatically increase To be credible, the scope of certification after-sales customer support costs. needs to be clearly linked to the needs of Adopting the discipline of subjecting new the market. As mobile technologies products to certification could work out to be mature, device components tend to a cost-effective way of minimising such risks. become more highly integrated, and their For more than a decade, GCF Certification has been providing an assurance of operation becomes more predictable. GCF’s experience shows that a carefully chosen Handsets Gateway/hotspot interoperability between mobile phones, wireless modems and mobile networks. The ‘test selection of tests will provide a robust and rigorous assessment of established USB Modem Network/notebook/ tablet Module M2M Device once, use anywhere’ scheme has made a significant contribution to the global success of both functionalities allowing finite testing resources to be focused on newer, less mature From laptops, netbooks, tablets, e- 2011 Certified devices by device type Data card/dongle Other GSM and 3G. Similarly, this tried-and-tested tool can play a valuable role in the development technologies. This becomes particularly relevant at times of technological transition, SUPPORTING LTE MARKET DEVELOPMENT readers, media players and games of new markets for future generations of connected devices and M2M applications. such as t he introduction of LTE. consoles to smart meters, smart Many new device categories will derive their mobile connectivity from embedded wireless vehicles, mHealth appliances and a modules that are physically and functionally self-contained. GCF has recognised that if the host of diverse M2M applications, the certification of a device is explicitly linked to the certification of its embedded module, it is For the first five years of its commercial existence, 3G was largely confined to the 2100 MHz number and variety of products possible to reduce the number and scope of tests that need to be applied to the device. band outside the unique spectrum regime present in North America. In contrast, regional incorporating mobile connectivity is Under an optimized process, testing can be focused on functionalities that are specifically differences in spectrum allocations have resulted in LTE being deployed across multiple expanding at break-neck speed. provided by the connected device rather than its embedded module: typically antenna, SIM bands from the outset. contacts and user-interface, for example. Minimising test duplication becomes even more valuable in this situation. A harmonised With its deep understanding of mobile interoperability, GCF stands ready to work with testing regime allows for more efficient use of testing resources. Not only does this connected device developers, or industry bodies from sectors with an interest in M2M, to facilitate the development of LTE devices, it also minimises knock-on delays in the GLOBAL REACH & RECOGNITION help develop these opportunities for the benefit of all stakeholders. development of new 2G or 3G devices required for ‘business-as-usual’. The LTE work plan initiated by GCF in early 2008 was constructed to allow each band to be considered as a separate certification programme whilst embracing commonalities During 2011, 479 different devices were certified by GCF – an increase of 14% on 2010. wherever possible. The strategic importance of this initiative drove a significant increase in GCF’s listing of certified terminals illustrates the scale, scope and continuing relevance of GCF-participation from leading operators in Asia and North America. Certification. The listings also provide an insight into the current state of evolution of the By the end of 2011 GCF’s LTE Certification scheme had embraced five active LTE FDD and mobile industry around the world: two active LTE TDD frequency bands. Nine devices compatible with five of these bands had • 67% of 2011 certified devices support 3G in one or more bands been certified. Form factors for the certified devices included USB modems, LTE-connected • 63% support HSDPA Wi-Fi gateways, tablets and smartphones. By Colin Hamling, Steering Group Chair and • 49% support HSUPA The LTE FDD bands currently included within the scheme are being commercially Director of Global Certification Forum (GCF) • 46% support 3G in either the 900 or 1800 MHz bands currently used for GSM. This insight deployed in Europe, Japan, South Korea and North America. Of the LTE TDD bands, one is suggests that devices are already available to support operators who have been permitted currently the subject of large-scale trials across China. to ‘re-farm’ GSM spectrum. Having facilitated the global spread of GSM and 3G, GCF Certification is now supporting the development of the market for LTE devices. Recognition of GCF Certification is global: • 320 devices certified in 2011 support 3G at 2100 MHz, the principal band for mobile Colin Hamling is a member of the GCF Board of Directors and Chair of the GCF Steering Group. broadband services in Europe, the Middle East, Africa, Australasia and most of Asia, including Japan. • 45 devices support the 800 and 1700 MHz bands specific to Japan. • 18 devices incorporate tri-band 3G across the 850 and 1900 MHz and Advanced Wireless Service bands used in the United States. (Many more incorporate 3G in at least one of these bands.) The scheme is also being used for devices other than handsets and smartphones. GCF can be found at Mobile World Congress on booth E59 in Hall 2.1. http://www.globalcertification PAGE 34 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 35. MWC12 Daily DAY2_DAY2 21/02/2012 13:09 Page 35
  • 36. METRO DENSIFICATION | BELAIR NETWORKS Bernard Herscovich, Founding President and CEO, BelAir NetworksMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 36 The 2020 Mobile Network SOLVING THE METRO DENSIFICATION PROBLEM Whether the industry experts and Figure 1 - Wi-Fi Connections (millions) over AT&T’s Network As we look to 2020, the impact is profound pundits agree on the latest mobile when it comes to how fundamental network traffic growth and data trending planning is changing to help make networks analysis, there is one fact we can all better in metropolitan areas. Service agree on: the networks we have providers face the same challenges as today were primarily architected enterprise IT: how to do more with less. based on standards set forth over a Mobile networks we know of today become decade ago and could not possibly part of a wider hyper-connected network of have foreseen the emergence of the radio access nodes that bring services to Gig Subscriber. subscribers where they live, play, shop and work the great majority of the time, which is t’s hard to impossible to properly plan for in dense metropolitan areas. It is not too far- I something that’s going to take place 10 years later. 3G and LTE Advanced enable networks and devices to work together. fetched to imagine that by 2020 we could have as many as 100 million small cells (with 1, 2, 3 or more radios) in place to make big Regulators and government set policies for network services better. spectrum auctions and allocation of We all need to continue innovation with unlicensed bands and mobile operators and The unforeseen growth in consumption sensory input and ease-of-use in mind. special interest bodies try their best to that took the industry by surprise in 2009- Intuitive wins over manuals every day. We influence the outcome, timing and access to 2010 was directly tied to the user experience To deliver new metro wireless network need to engineer for market adoption, not for the oxygen that is licensed frequencies. with devices from two highly unlikely mobile services to businesses, you need a robust market re-adaptation. We are changing as By the end of 2012, there will no longer be players (at that time): Google and Apple. They small cell network that can scale with a company too as we look to 2020 for a debate whether TDD is better than FDD or made it easier to access applications and demands and integrate with the existing inspiration. which spectrum is better or if Wi-Fi has a information on new devices that no longer access and core network – with simplicity place in mobile networks. looked like phones, but small data devices and service as the focus for your customers. The answer is simple: all available that let us access music, files, photos and Small cell networks need to sustain high spectrum is needed, licensed and unlicensed, videos in ways we had not imagined. Though traffic and high interference environments and people do not care which radio is used to we should have, keeping in mind how people such as Times Square in New York City or empower them with Adele’s latest music hear, see, smell, touch and taste (sensory Mobile World Congress here in Barcelona. video, a video chat from Barcelona to New inputs & output). Any small cell system or service provider Wi- York or what it took to send the 10MB The advents of Android and Fi system must be designed to integrate with the company slide deck to a potential investor. iPhones/iPads, and now, Cloud-based access service provider’s current network and back Just make it work! Make devices and services to consumer and enterprise applications and office infrastructure, keeping in mind that 50,000 “The message is clear, intuitive to use, secure, and with no-touch content have a dramatic impact on mobile to 100,000 access node deployments may ‘Status Quo’ is not the last network access. networks and the entire ecosystem of become the new norm as we build out exit on the information thousands of companies and millions of metropolitan areas with in-fill networks for In the matter of 10 years, we have seen a people who work in the industry. outdoor and indoor coverage and capacity. super highway – it’s the dramatic growth in form of mobility and The message is clear, “Status Quo” is not Remote updating of software, business first. Innovate or become capacity consumption: the last exit on the information super highway intelligence and monitoring features, including irrelevant.” • Speeds of 100kbps average are now 1- – it’s the first. Innovate or become irrelevant. GPS location of each and every node, become 5Mbps (developed networks) Today, 70-80% of people in Western must-haves. To help make big networks better, • Mobility was tailored to voice connections, Europe and USA reside in dense small networks must also overcome any cellular and is now used for rich apps and video metropolitan areas, which by 2020 will co-location issues. Tomorrow’s service provider • Consumption was measured in 5 and account for 90% of people — with the rest Wi-Fi or multi-access small cells are not 10Mbytes, now in 5-10Gbytes of the World (ROW) reaching 60%. The yesterday’s enterprise Wi-Fi or consumer Femto • By 2020, the 20GB subscriber is a reality (if metropolitan areas represent 1% of the products. Large-scale small networks are not before) total landmass. purpose-built with scale and integration in mind. PAGE 36 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 37. MWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 37 Near Field Communication (NFC) technology has been here for a few years now. With several GSMA commercial applications of SIM-based NFC actively launched over the last year and many more in the pipeline, the momentum for NFC services is growing exponentially. Mobile NFC services have reached critical mass in many countries globally, and the stimulation of the ecosystem around these services is crucial to drive demand for future growth. The Mobile NFC Services Seminar will address the challenges of developing the NFC ecosystem and the opportunities Mobile NFC to collaborate with and align mobile network operators with the wider players to supply a seamless end to end customer experience. To learn more attend the NFC Seminar on Tuesday 28th February, 12:30 - 15:30, GSMA Seminar Theatre, Hall 2.1 SIM-based NFC enabled mobile phones have a huge potential to make our lives easier by letting us, with a simple touch, enable secure access to new transaction and payment services across a range of sectors and industries. In the GSMA Pavilion, GSMA’s SIM-based NFC programme will be hosting interactive demonstrations from Assa Abloy, Etisalat, Orange and Vianet. Visit us in Hall 8, stand C118 to experience mobile NFC for yourself. Visit the GSMA Pavilion and discover how Near Field Communication can enable secure mobile solutions for retail, transport, payment, access and more. 6 7 To see these in action and find out more, visit the GSMA ZONE 4 Pavilion in Hall 8, Stand C118 or visit ZONE 6 ZONE 3 Mobile NFC Services Seminar, GSMA Seminar Theatre, 4 5 Hall 2.1 Tuesday 28th February 12.30 - 15.30 2 3 8 For more information email 1
  • 38. ANALYSIS | INDIA Matt Ablott, Senior Editorial Analyst, Wireless Intelligence www.wirelessintelligence.comMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 38 Network shutdowns to reshape Indian mobile market The shock decision this month by India’s Supreme Court to order the India net additions, annual, 2001–2011 cancellation of 122 regional mobile licences could impact almost 10 percent of the country’s mobile users, according to Wireless Intelligence. The licence cancellations will serve to put the brakes on growth in the world’s second- largest mobile market, which is already slowing following regulatory uncertainty in the wake of the so-called ‘2G licensing scam. ince Q1 2008, 120 networks have penetration (on an active users basis) will by S launched across India’s 22 circles, including most of the start-up networks using the 2G licences issued under this stage stand at 58 percent rather than the current projection of 82 percent. According to the latest Wireless controversial circumstances by the office of Intelligence data, total Indian mobile disgraced former telecoms minister, A Raja. connections grew by 19 percent year-on-year Among incumbent operators, six launched in 2011, less than half the 48 percent average networks in additional circles during this growth recorded over the previous three period: Aircel (14 circles), Idea Cellular (11), years. Total yearly net additions in 2011 MTS (21), Tata Docomo (three), Vodafone declined to 141 million from 227 million a (seven) and Loop Mobile (12), while four new year earlier. The slowdown was even more operators have launched: Etisalat’s Cheers pronounced in Q4 2011, where quarterly net Mobile (15), Telenor’s Uninor (15), S Tel (five) additions were recorded at 20 million, and Videocon Mobile (17). Several of these compared to 60 million a year earlier. new operators now face having to shut down “This is evidence that India’s market size within the next four months following the has been inflated and its growth opportunities Source: Wireless Intelligence Supreme Court’s ruling - unless they are able largely diluted, and thus the next step for to buy-back licences in the court-ordered regulators and operators is to re-install a Policy’ announced in the wake of the licensing Meanwhile, the Telecoms Regulatory reauction of the cancelled licences. climate of confidence in the market to scandal; the DoT’s intention to delink future Authority of India (TRAI) has identified that These network launches have helped the stimulate much needed investment,” said Joss spectrum allocations from operator subscriber almost 30 percent of the estimated current market triple in size since 2008 with annual Gillet, senior analyst at Wireless Intelligence. bases; delays in the allocation of additional total of 900 million mobile connections in connections growth peaking in 2009 (51 “This daunting task has been kicked-off by numbering resources; and rule changes country are inactive, putting the total number percent year-on-year), before slowing operators which are slowly easing the long- introduced by operators regarding the activity of ‘active’ connections at about 650 million. dramatically last year. lasting price wars which have brought mobile period allowed for prepaid users. According to the TRAI, rural penetration in Total Indian mobile connections passed tariffs and ARPU in the country down to the Previously, users would see their services India only increased by 17 percentage points 900 million in January and are expected to lowest levels in the world.” terminated if they had not recharged their between 2009-11 to 36 percent, while urban reach 1 billion by year-end. However, the A number of factors have triggered this prepaid cards or placed/received a call within penetration has increased by 58 percentage large share of inactive SIM cards in the slowdown, including regulatory uncertainty a period of 180 days. Late last year, both points to 161 percent over the same period. country’s installed base shows that real ahead of the finalisation of the ‘New Telecom Bharti Airtel and Vodafone reduced this “This is a clear indicator that urban areas period to 60 days while state-owned BSNL have been at the centre of competitive efforts reduced it to 90 days last month. Airtel stated from mobile operators and that demand in ABOUT WIRELESS INTELLIGENCE that this change was necessary in order to rural areas – which to date represent only one free up unused numbering allocations for new third of the countrys total connections – is Wireless Intelligence is the definitive source of mobile operator data, customers given the overall country-wide still largely untapped,” adds Gillet. “However, analysis and forecasts, delivering the most accurate and complete set of shortage. These changes are expected to market uncertainty will remain for some time industry metrics available. Relied on by a customer base of over 700 of have a negative effect on connections growth - or until market consolidation has the worlds mobile operators, device vendors, equipment manufacturers over the coming quarters. materialised. The recent disruption brought and leading financial and consultancy firms, the data set is the most The slowdown has seen many operators by the cancellation of 122 licences will push scrutinised in the industry. With over 8 million individual data points – begin to report negative net additions. In Q4 a number of operators to exit the market updated daily – the service provides coverage of the performance of all 2011, Tata Docomo recorded a 5.3 million while the government’s ‘New Telecom Policy’ 940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225 decline in connections compared to previous – currently scheduled to be published in mid- countries worldwide. For further information please contact quarter, while new entrants Videocon Mobile 2012 – will install new rules surrounding at (-826,398) and Ping Mobile (-32,461) also M&A, taxes, licence conditions and spectrum saw declines. allocations.” PAGE 38 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 39. 09:14MWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 39
  • 40. ANALYSIS | AUSTRIA Matt Ablott, Senior Editorial Analyst, Wireless Intelligence www.wirelessintelligence.comMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 40 3 becomes powerful number-three player in Austria as market consolidates Austria is the latest mature Western Austria mobile connections, Q3 2011 European mobile market to see ABOUT WIRELESS INTELLIGENCE consolidation following the merger A1 Telekom T-Mobile Orange 3 (Hutchison) between the country’s two smallest Wireless Intelligence is the Connections (million) 5.2 3.9 2.2 1.3 12.6 operators, 3 and Orange, while the definitive source of mobile parent of the market leader – Market Share 41% 31% 17% 10% - operator data, analysis and Telekom Austria’s A1 – is also the forecasts, delivering the most subject of takeover speculation. YoY growth 4% 7% -1% 27% 6% accurate and complete set of industry metrics available. Relied % Prepaid 23% 38% 13% 24% 26% ustria is a highly-penetrated and on by a customer base of over A fiercely competitive mobile market so consolidation will be welcomed by the main protagonists. Four competing networks % Contract % 2G 77% 49% 62% 61% 87% 42% 76% - 74% 47% 700 of the worlds mobile operators, device vendors, equipment manufacturers and serving a population of less than 9 million is leading financial and consultancy % 3G 51% 39% 58% 100% 53% clearly unsustainable in a market that is firms, the data set is the most shifting focus from connections growth to LTE Yes Yes No Yes - scrutinised in the industry. With subscriber profitability. over 8 million individual data According to the latest Wireless Source: Wireless Intelligence points – updated daily – the Intelligence data, Austria is approaching 150 service provides coverage of the percent market penetration, making it the The net consideration payable by 3 3 Austria switched on its first commercial performance of all 940 operators fourth most penetrated mobile market in Austria of EUR0.9 billion for Orange LTE network in the country’s capital city, and 780 MVNOs across 2,200 Western Europe behind only Finland, Austria (after the sale of the assets to Vienna, in November. A1 and T-Mobile both networks, 55 groups and 225 Portugal and Italy. Nevertheless, the Austrian Telekom Austria) equates to 6.9x earnings launched LTE in Q4 2010, also in the countries worldwide. For further market still managed to grow by 6 percent (EBITDA). 3 is targeting cost and capex capital. The new networks are now being information please contact year-on-year in Q3 in 2011 with only synergies to the tune of EUR500 million rolled out in other urban centres, including Orange’s customer base contracting slightly from the combination. Graz and Linz. from a year ago (by 1 percent). As the merger involves the two smaller Meanwhile, Telekom Austria, which has The market is also highly advanced with 3G players, the deal should have no problem been struggling financially, appears to be ripe operators in Eastern Europe, notably in connections now accounting for half of the getting regulatory approval. The transaction for a takeover. While the Austrian Bulgaria (Mobiltel), Belarus (Velcom), country’s total (53 percent) and three of the merges third-placed operator Orange and government’s 28.4 percent blocking stake in Slovenia (Si.mobil), Macedonia (Vip), Croatia four local operators having launched LTE. fourth-placed 3 to create a powerful number the firm makes a hostile takeover extremely (VIPnet) and Serbia (Vip). Almost three quarters of Austrian mobile three behind Telekom Austria’s A1 and difficult, an investment vehicle led by notable In the first nine months of 2011, Telekom subscribers are also now on postpaid second-placed T-Mobile. According to the Austrian ‘corporate raider’ Ronny Pecik has Austria reported a 73.2 percent year-on- contracts. latest Wireless Intelligence figures, based on steadily built up a 15 percent stake in recent year decline in net income to EUR68.7 Hong Kongs Hutchison Whampoa, owner Q3 data, the deal would create a combined months and is poised to use its influence to million, while sales dropped 4.1 percent to of 3 Austria, is to acquire 100 percent of entity with 3.5 million mobile connections trigger a shift in Telekom Austria’s ownership EUR3.34 billion. Orange Austria from its current owners and a 27 percent market share. and board make-up. Regardless of what happens to its France Telecom (35 percent) and private- France Telecom and Mid Europa Partners Pecik is reportedly in alliance with shareholder structure – or its Eastern equity firm Mid Europa Partners (65 percent) acquired 3 Austria, formerly known as One, in Orascom Telecom founder Naguib Sawiris European assets – the focus for Telekom for an enterprise value of EUR1.3 billion. 2007 for EUR1.4 billion, in a deal that was and one suggested scenario for the group is Austria in its home market continues to be to However, 3 Austria will then sell on to Orange touted at the time as the “largest industrial that they lobby Telekom Austria to align (or ensure its mobile unit does not cannibalise its Austria assets worth EUR390 million to leveraged buy-out in Austria.” However, possibly divest) some assets in Eastern fixed business. Along with pricing and Telekom Austria. These assets include Austria is now one of several European Europe to Orascom or VimpelCom, regulatory pressures, fixed-to-mobile Orange’s prepaid ‘Yesss’ mobile brand, plus markets where France Telecom is disposing Orascom’s indirect majority parent. Telekom substitution has been a major headache for spectrum and base station sites. of assets it deems as ‘non-core.’ Austria controls a number of mobile the incumbent in the year to date. PAGE 40 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 41. MWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 41 Visit the destination showcasing the future of our industry for a rewarding experience GSMA – Representing our members, the world’s Mobile Network Operators and the broader mobile eco-system. 6 7 ZONE 4 Come to the GSMA Pavilion to make sure ZONE 6 ZONE 3 Pavilion your experience the very best the Mobile World Congress 4 5 has to offer. 2 3 GSMA Pavilion – Hall 8, Stand C118 8 1 15:02
  • 42. MWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 42 Long Term Evolution (LTE) global forecasts Te erm on (LTE) glob forecasts LTE) bal recasts Networks 5% coverage of 2011 2016 the world’s world’s population 10 million LTE LTE 500 million LTE 0 LTE (2011) connections globally connections globally Asia-Pacific to represent LTE 45% of global LTE connections with more LTE than 200 million LTE connections (2016) Over 50 live LTE LTE Over 200 live LTE ver LTE networks across across networks across more across more North America and 30 countries than 70 countries Western urope e Western Europe represent over two thirds of global LTE conne LTE connections (2011) Spectrum LTE LTE spectrum fragmentation caused by 38 deployed frequency band combinations in 2015 frequency “Spectrum fragmentation has Type Type of frequency band as % of network deployments 2011/15 Frequency fragmentation by % of LTE connections 2011/15 LTE the potential to hinder global LTE LTE roaming if device manufacturers are required to include support for many disparate frequencies in their devices” Joss Gillet, Senior Analyst Wireless Wireless Intelligence By 2015, the majority of regional LTE connections will be dominated by the following frequency bands and combinations (MHz): y LTE w b ed wing nat AMERICAS ASIA-PACIFIC ASIA-PACIFIC P EUROPE: EAST ROPE: EASTERN TERN EUROPE WESTERN EUROPE: ERN ME MEA EA USA/CANADA A 2600 2100 2600 2600 2300 700 850/1700/1900/2100 800/1800 2300 800/2600 2100 700/1800 700/2600 1800 1800 800/900/2600 Devices “The availability of Handsets to account for 20% of the global LTE LTE 20% 0% 33% 3% 50% 50% 0 LTE LTE smartphones is limited by the lack devices market in 2013, 33% in 2014, 50% in 2015 2013 2014 2015 of LTE spectrum LTE harmonisation” Average LTE Average LTE USB dongle dong Devices cost Joss Gillet, Senior Analyst, Wireless Intelligence Wireless VoLTE compatible VoLTE L ibl retail price is US$200, compared to US$500 for twice the average monthly income in x2 x2 networks and devices to be smartphones (2011) US$200 US$500 BRIC countries launched in 2012. © Wireless Intelligence Wireless web: email: twitter: @wi
  • 43. VILLAGE MAPMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 43 Hall 1.0 Level 3 Hall 8.0 Auditorium 1 (Conference Room) Opening Times Ground Floor Bar and Restaurants - Opening Keynote 1: Mobile Operator Strategies Bar and Restaurants Cloakroom EXHIBITION OPENING TIMES (Monday) Cloakroom Damm Bar Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) and - Keynote 2: The Connected Consumer (Monday) Exhibition Exhibition Hall 8.0 Information Desks – Sponsored by - Mobile World Live Extra featuring Facebook (Monday) GSMA Pavilion Monday 27 February ..............................................09:00 – 19:00 - Mobile World Live Keynote featuring Ford Tuesday 28 February ..............................................09:00 – 19:00 Toilets GSMA Sales Office Wednesday 29 February..........................................09:00 – 19:00 Level 1 - Keynote 3: Mobile Operator Strategies in Developing Hospitality Suites Thursday 1 March ..................................................09:00 – 16:00 Hospitality Suites Markets (Tuesday) Information Desk – Sponsored by - Keynote 4: Exploring the Mobile Cloud (Tuesday) Toilets OUTDOOR EXHIBITION AND HOSPITALITY Hall 2.0 - Global Mobile Awards Ceremony (Tuesday) SUITE AREAS Ground Floor Avenue Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), - Mobile World Live Keynote featuring Google Hall 4 (4.0, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Accommodation Services – provided by (Tuesday) ATM/Cash Machine Hall 8.0, App Planet (Hall 7.0), Avenue, Zone 3 (Z3), Bar and Restaurants - Keynote 5: Mobile OS & Applications (Wednesday) Exhibition Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6) Damm Bar - Keynote 6: Financial Services in a Mobile World Fast Track /Access Monday 27 February ..............................................07:30 – 22:00 Cloakrooms Lost & Found Tuesday 28 February ..............................................07:30 – 22:00 (Wednesday) Wednesday 29 February..........................................07:30 – 22:00 Exhibition - Regional Focus: BRICS & The Challenges of Metro Ticket Machines Thursday 1 March ..................................................07:30 – 16:00 Information Desks – Sponsored by Innovation (Wednesday) Police Station Registration – Sponsored by Restaurant Booking REGISTRATION OPENING TIMES - Mobile Money - NFC (Wednesday) Toilets Service – provided by Saturday 25 February ..............................................09:00 – 18:00 - Mobile World Live Keynote featuring Ericsson VAT Refund/Tax Toilets Sunday 26 February ................................................09:00 – 20:00 (Wednesday) Monday 27 February ..............................................07:00 – 20:00 Mezzanine Meeting Rooms A,B,C & D - Keynote 7: Driving the Mobile Technology Evolution Plaza España Tuesday 28 February ..............................................07:30 – 19:00 (Thursday) Wednesday 29 February..........................................07:30 – 19:00 Level 1 Airport Shuttle Thursday 1 March ..................................................07:30 – 16:00 Room 5 (Conference Room) Metro Station Exhibition Media Centre - Mobile Health: Getting Mobile into the System Taxi Station Networking Lounge (Monday) - Mobile Health: mHealth for the User (Monday) Avenida Rius I Taulet (between upper GSMA Seminars Bar and Restaurants - Mobile Health: Emerging Markets (Tuesday) and lower village) - Mobilising the Retail Business (Tuesday) Hotel Shuttle Buses Hall 3.0/Courtyard - Consumer Devices: Riding the Smart Device Wave Private Shuttle Buses TOILETS FIRST AID CENTRE ATM/Cash Machine (Wednesday) Taxi Station Bar and Restaurants - Embedded Mobile: State of the Market Exhibition Zone 3, Zone 6 CAFÉS & RESTAURANTS SHUTTLE BUS (Wednesday) First Aid - Embedded Mobile: Automotive & Utilities Exhibition CLOAKROOMS TAXI RANK Hall 4.0 (Thursday) National Palace/MNAC - Embedded Mobile: Consumer Electronics Bar and Restaurants (Thursday) Leadership Summit ATM MACHINE VIP PICK UP & DROP OFF POINT Business Centre (Level 8) provided by Room 6 (Conference Room) ONCE Cloakroom (Level 0) - Business Transformation: Operators as Agile FREE WIFI HOTSPOTS INFORMATION DESKS Hospitality Suites LG Businesses (Monday) Hourly Meeting Rooms (Level 8) - Business Transformation: Operators as Intelligent Cupula METRO TICKET MACHINE EXHIBITOR SERVICE DESKS Information Desk (Level 2) – Sponsored by Partners (Monday) TICKET MACHINE Toilets HTC (Sunday, Monday) - Mobile Cloud: Home of the Future (Tuesday) POLICE STATION RESTAURANT BOOKING SERVICE VIP Networking Lounge (Level 0) - Mobile Cloud: Cloud & Network Intelligence Mies Executive Hospitality Suites (Level 1) (Tuesday) NVIDIA (Monday) LOST & FOUND METRO Hall 5.0 - Networks: Network Infrastructure Costs Intel (Tuesday, Wednesday) (Wednesday) Level 0 - Networks: QoE & Capacity (Wednesday) Auditorium 2 (Conference Room) GSMA Meeting Room 32 - Mobile Applications: Apps for All (Monday) Toilets - Mobile Applications: The Future of Voice & VILLAGE MAP Messaging (Monday) Hall 6.0 SPONSORED BY - Mobile Applications: Building for Tomorrow Cloakroom (Tuesday) Exhibition - Mobile Enterprise (Tuesday) Hospitality Suites - Mobile Innovation: A Vision of 2022 (Wednesday) Meeting Rooms: A, B & C - Media & Entertainment: The Future of Mobile Music (Wednesday) Zone 4 - Technology Evolution: Network Architecture Exhibition Evolution (Thursday) VIP Pick-Up & Drop-Off Point Sponsored by - Technology Evolution: Network Operations Paella Restaurant Evolution Sponsored by Auditorium 3 (Conference Room) - Mobile Cloud: Competitive Landscape (Monday) Zone 5 - Mobile Cloud: Contending for Content (Monday) Exhibition - Mobile Advertising: Mobile in the Marketing Mix (Tuesday) Magic Fountain - Mobile Advertising: Social Media (Tuesday) Networking by Moonlight (Monday & Tuesday - Mobile Advertising: The Mobile Advertising 18.30 - 20.30) Ecosystem (Wednesday) - Mobile Advertising: Emerging Markets App Planet (Hall 7.0) (Wednesday) Application Developer Conferences - Mobile Money: Developments in mPayments App Lounge – Sponsored by The App Monetization Exchange (Thursday) Bar and Restaurants - Mobile Money: Emerging Markets (Thursday) Cloakroom Speaker Testing Room Damm Bar Speaker Preparation Room Exhibition Cloakroom First Aid Toilets Hospitality Suites Information Desk – Sponsored by Level 1 Prayer Room Conference Restaurants Toilets Information Desk – Sponsored by Rich Communication Suite, Monday Toilets GSMA Spam Reporting Service, Monday and Level 2 Tuesday Conference Pass Upgrade Desk Mobile Advertising (MMM/MAM), Monday and Mobile World Live TV Studio Thursday GSMA Meeting Rooms 1 & 2 Mobile Broadband - an update on HSPA+ and LTE, Rooms 21,22,23 Monday Medas Restaurant GSMA OneAPI, Tuesday Supplier Offices:- Embedded Mobile Seminar, Tuesday - Exhibition Freighting Mobile Energy Efficiency and Green Power for - Itn International - Lead Retrieval Services Mobile, Wednesday MMU Working Group, Wednesday All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 43
  • 44. FLOORPLANS | HALL 1MWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 44 1A23 1A15 1A03 1A55 1A45 1A41 1A27 1A19 1A59 1A07 1A11 1A62 1A56 1A50 1A48 1A40 1B19 1B13 1B01 1A46 1B31 1A70 1B63 1B59 1B55 1B51 1B49 1B39 1B70 1B14 1B12 1B08 1B18 1B22 1C01 1C63 1C53 1C43 1C31 1C13 1C09 1C05 1C67 1C17 1C62 1C58 1C50 1C44 1C34 1C14 1C06 1D01 1D19 1D67 1D45 1D33 1D07 INFORMATION DESK 1D64 1D62 1D56 1E51 1D06 1D68 1D34 1E19 CAFÉS & RESTAURANTS 1D70 1E01 1E67 1E57 1E47 1E43 1E05 1E03 1E69 1E37 1E31 HEIGHT TO UNDERSIDE OF PIPE = 4.6m 1E70 1E60 1E58 1E72 1E56 1E52 1E44 1E38 1E32 1E02 1E62 1E04 1E74 1E54 1E64 1F17 1E68 1E66 1F07 1F61 1F53 1F47 1F43 1F39 1F33 1F25 1F01 1F69 1F05 1F59 1F51 1F68 1F00 CLOAKROOMS 1F62 1F60 1F04 1F44 1F38 1F24 1F20 1F14 1F56 1F02 1F70 1G59 1G31 1G63 1G55 1G49 1G45 1G39 1G19 1G15 1G13 1G05 1G03 1G69 1G61 HE IGHT TO UN DE RS IDE OF PIP E= 1H6 1G38 1G36 1G34 1G32 1G26 VILLAGE MAP 4.6 m 0 1H49 1G48 1H21 1H39 1H33 SPONSORED BY 1PB 1 1H29 1J4 6 1J37 1J33 1J31 1J4 5 1J4 4 1J42 1J36 1J34 1J32 1.1HS51 1.1HS49 1.1HS47 1.1HS43 1.1HS39 1.1HS35 1.1HS25 1.1HS21 1.1HS29 1.1HS52 1.1HS48 1.1HS40 1.1HS36 1.1HS32 1.1HS28 1.1HS24 1.1HS20 1.1HS57 1.1HS62 1.1HS59 1.1HS61 1.1HS65 1.1HS64 ACCESS TO 1.1HS70 1.1HS72 All information correct as of February 17, 2012 PAGE 44 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 45. HALL 2.0 & 2.1 | FLOORPLANSMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 45 VILLAGE MAP 2.1EZ11 2.1EZ10 2.1EZ9 2.1E91 2.1E83 2.1E77 2.1E75 2.1E71 2.1E69 2.1E67 2.1E65 2.1E63 2.1E61 2.1E57 2.1E53 2.1E51 SPONSORED BY 2.1E98 2.1EZ13 2.1EZ6 2.1E96 2.1E70 2.1E64 2.1E62 2.1E56 2.1E52 2.1E80 2.1E76 2.1E74 GSMA MEDIA CENTRE 2.1EZ14 2.1EZ5 2.1E68 2.1D59 2.1E94 2.1E60 2.1EZ15 2.1EZ4 2.1E58 2.1D51 2.1EZ16 2.1EZ3 2.1D63 2.1D61 2.1D67 2.1D53 2.1E59 2.1D97 2.1EZ17 2.1EZ2 2.1D75 2.1D71 2.1D69 2.1EZ18 2.1EZ1 2.1D80 2.1D78 2.1D74 2.1D72 2.1D70 2.1D66 2.1D60 2.1D46 2.1D26 2.1D20 2.1D16 2.1D10 2.1D08 2.1D58 2.1C49 2.1D40 2.1D34 2.1D24 2.1C85 2.1C83 2.1C81 2.1C75 2.1C73 2.1A69 2.1A59 2.1C45 2.1C27 2.1C15 2.1C13 2.1C11 2.1C09 2.1C07 2.1C72 2.1C70 2.1C66 2.1C62 2.1C60 2.1C58 2.1C50 2.1C28 2.1C26 2.1C12 2.1C64 2.1C38 2.1C20 2.1C10 2.1B77 2.1B75 2.1B73 2.1B71 2.1B61 2.1B59 2.1B51 2.1B25 2.1B11 2.1B29 2.1B27 GSMA Seminar 2.1B82 2.1B78 2.1B76 2.1B74 2.1B72 2.1B58 2.1B40 2.1B32 2.1B26 2.1B12 2.1B10 Theatre Networking 2.1B22 2.1B20 2.1B16 2.1B14 2.1A85 2.1A83 2.1A81 2.1A79 2.1A77 2.1A75 2.1A73 Lounge 2.1A58 2.1A39 2.1A33 2.1A27 2.1A21 2.1A19 2.1A15 2.1A13 2.1A11 2.1A05 2.1A82 2.1A78 2.1A76 2.1A74 2.1A72 2.1A70 2.1A68 2.1A64 2.1A56 2.1A42 2.1A40 2.1A36 2.1A34 2.1A32 2.1A28 2.1A24 2.1A14 2.1A12 2.1A10 2.1A06 REGISTRATION I The mPowered Brands Theatres and CAFÉS & RESTAURANTS Ambassador Lounges can be found FREE WIFI HOTSPOT on the Mezzanine Level of Hall 2.1 2D01 Powered by Cisco 2D02 2B01 2D03 ACCESS TO 2D05 2A06 2D06 2C05 2C06 2B05 2B06 2A05 MEZZANINE 2A10 2C09 2C10 2B09 2D08 2A14 2B12 ACCESS TO 2C13 2C14 2A16 2B13 2D14 2C15 2A07 2A17 2D15 2C16 2D16 2B16 DAMM 2B17 2H02 2H01 2H04 2G01 2F01 2F02 2J01 BAR 2D20 2C19 2C20 2D23 2A26 2H08 2F07 2H07 2G11 2F08 2B26 2A23 2A25 2G08 2D26 2C25 2C26 2B25 2E07 2J09 2A27 2H10 2F09 2A28 2F12 2G13 2E12 2J11 2G12 2D29 2C28 2B27 2.95m To bottom of unit 2A29 Aircon 2J12 2H11 Unit 2H14 2F14 2B28 2A31 2J18 2E14 2J15 2G16 2D28 2C31 2H19 2G15 2J20 2H18 2G18 2D33 2F13 2B38 2A35 2E17 2E18 2B33 2B39 2A37 2G20 2D40 2C37 2F18 2D37 Ramp 2J21 2B40 2J25 2J27 2F27 2G28 2F28 2J29 2D49 2C46 2B47 2F29 2E33 2C47 2J31 2F32 2E30 2G32 2H34 2A47 2F33 2D51 2B53 2H33 2A56 2G37 2G33 2F36 2E35 2D54 2C53 2J41 2H36 2E38 2F37 2C62 2A58 2B57 2D59 2J49 2J42 2A60 2G38 2E41 2H42 2G39 2F41 2D62 2C63 2B61 2A61 2J46 2A62 2A66 2H43 2H45 2H50 2G41 2D65 2J48 2E46 2B68 2B69 2J51 2H54 2C67 2H47 2D66 2B70 2J50 2G45 2B69-B 2J53 2A70 2H56 2B69-C 2J52 2J55 2B72 2A67 2H53 2E58 2J54 2J57 2B73 2H58 2G50 2E47 2D77 2C75 2C72 2F49 2J56 2B76 2J59 2H57 2H60 2G55 2D82 2A78 2J61 2J58 2B75 2B80 2H61 2G57 2J63 2J60 2H59 2A73 INFORMATION DESK 2C81 2B77 2B82 2H64 2G63 2A82 2J64 2J65 2H62 CAFÉS & RESTAURANTS 2E66 2A86 2J69 2J70 2H69 2H70 2H71 2G69 2G70 2F69 2C88 2B87 2B89 2B90 FREE WIFI HOTSPOT 2D88 2A90 Powered by Cisco 2C115 2C114 2C105 2C103 2C92 2B113 2B112 2B111 2B92 2A92 2A97-B 2C112 2C106 2C102 2C93 2B127 2B110 2A126 2A111 2A110 MEZZANINE 2B115 2C107 2C101 2C94 2B126 2B109 2B93 2A108 2A125 2A112 2B116 2C111 2C100 2C95 2B125 2B108 2C110 2A107 2B117 2A97 2C109 2C96 2B124 2B106 2C108 2B95 2A114 2B119 2A103 2C9 8 2B104 2B98 2A116 2A102 2B123 2A122 2B122 2B100 2A118 2A101 2B120 2A100 CLOAKROOMS 2B103 2B101 2B102 2A120 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 45
  • 46. FLOORPLANS | HALL 3.0 & HALL 3.1MWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 46 CY03 CY01 CY15 CY13 CY07 CY08 CY06 CY02 COURTYARD RESTAURANT CY18 CY20 CY22 CAFÉS & RESTAURANTS FREE WIFI HOTSPOT CY31 Powered by Cisco CY17 CY19 CY21 CY23 CY29 CY25 ATM MACHINE ACCESS TO ACCESS TO ACCESS TO ACCESS TO ACCESS TO 3.1HS71 3.1HS65 3.1HS61 3.1HS51 3.1HS41 3.1HS37 3.1HS35 3.1HS33 3.1HS31 3.1HS29 3.1HS13 3.1HS09 3.1HS05 3.1HS21 3.1HS19 3.1HS17 3.1HS15 3.1HS01 3.1HS72 3.1HS70 3.1HS64 3.1HS62 3.1HS60 3.1HS58 3.1HS56 3.1HS54 3.1HS50 3.1HS44 3.1HS42 3.1HS36 3.1HS34 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS10 3.1HS08 3.1HS04 3.1HS02 3.1HS83 3.1HS84 3.1HS86 3.1HS85 3.1HS88 3.1HS87 3.1HS90 CAFÉS & RESTAURANTS 3.1HS91 3.1HS94 ACCESS TO 3.1HS93 3.1HS96 ACCESS TO 3.1HS97 3.1HS98 ACCESS TO 3.1HS100 3.1HS99 3.1HS102 ACCESS TO 3.1HS101 GALLERY 3.1HS113 3.1HS112 3.1HS115 3.1HS117 3.1HS114 3.1HS125 3.1HS126 3.1HS127 VILLAGE MAP 3.1HS129 SPONSORED BY 3.1HS131 3.1HS133 3.1HS138 3.1HS140 3.1HS147 3.1HS149 3.1HS153 3.1HS155 3.1HS161 3.1HS165 3.1HS171 3.1HS175 3.1HS181 3.1HS185 3.1HS187 3.1HS137 3.1HS156 3.1HS158 3.1HS162 3.1HS164 3.1HS166 3.1HS168 3.1HS170 3.1HS172 3.1HS174 3.1HS176 3.1HS184 3.1HS186 All information correct as of February 17, 2012 PAGE 46 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 47. HALL 4 & HALL 6 | FLOORPLANSMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 47 4.5HS11 4.5HS01 4.5HS23 4.5HS17 4.8MR8 4.8MR6 4.8MR7 4.5HS29 Business 4.8MR5 4.9HS01 Centre 4.8MR4 4.5HS16 4.5HS04 4.5HS02 Hall 4.5 - 4.7 4.8MR3 4.8MR2 4.5HS14 4.5HS44 4.8MR1 Hourly Meeting Rooms 4.6HS46 56 4. HS 6H 4.7 S4 8 4.6HS38 8 S5 4. 7H 6H 4.7HS59 4.7HS61 4. S5 4.7HS63 0 4.6HS01 4.7HS57 0 4. S6 6H 7H S5 4.6HS02 4. 4.6HS39 2 4.7HS43 Hall 4.8 4.6HS05 4.6HS04 4.6HS36 4.6HS35 4.6HS49 4.7HS47 4.7HS41 4.7HS39 4.7HS35 4.6HS07 4.7HS33 4.6HS06 4.6HS31 4.6HS53 4.6HS09 4.6HS08 4.7HS50 4.7HS48 4.7HS46 4.7HS44 4.7HS42 4.7HS38 4.7HS36 4.7HS32 4.7HS31 4.6HS57 4.6HS27 4.7HS27 4.6HS11 4.6HS12 4.6HS22 4.7HS04 4.7HS06 4.7HS10 4.7HS12 4.7HS14 4.7HS18 4.7HS20 4.7HS22 4.6HS61 4.6HS13 4.7HS01 4.7HS03 4.7HS05 4.7HS13 4.7HS15 4.7HS19 4.6HS15 4.6HS17 4.6HS21 4.6HS23 4.6HS62 4.6HS63 FREE WIFI HOTSPOT Hall 4.0 - 4.1 Powered by Cisco INFORMATION POINT 4.1EHS7 4.1EHS8 4.1EHS9 4.1EHS10 4.1EHS11 4.1EHS12 4.1EHS13 4.1EHS14 4.1EHS15 4.1EHS16 4.4HS31 4.4HS25 4.4HS19 ACCESS TO 4.1EHS6 4.1EHS5 4.1EHS4 4.1EHS3 4.1EHS17 4.1HS01 4.4HS09 4.4HS20 4.4HS16 4.1EHS18 4.4HS30 ACCESS TO 4.1EHS2 4.1EHS19 Hall 4.2 - 4.4 4.4HS07 4.1HS37 4.4HS05 4.1EHS1 4.4HS14 ACCESS TO 4.4HS03 4.1HS14 4.4HS02 CLOAKROOMS 4.1HS02 4.4HS01 VIP Networking Lounge 4.2HS12 4.2HS15 4.3HS40 VILLAGE MAP 4.3HS30 4.2HS18 4.3HS50 SPONSORED BY 4.2HS25 4.3HS02 4.3HS10 4.3HS12 4.2HS40 4.2HS36 4.0HS27 4.0HS19 4.0HS02 4.2HS42 4.3HS01 4.3HS05 4.3HS13 4.3HS15 4.3HS19 ACCESS TO TOILETS 6E01 6E20 6HS10 6HS8 6HS4 6HS84 6HS82 6HS28 6HS24 6HS20 6HS18 6HS14 6E30 6HS80 6C43 6C50 6C63 6C23 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 47
  • 48. MOBILE NETWORK EFFICIENCY | SK TELECOM Dr. Byun, Jae W. CTO and Head of Corporate R&D Group, SK TelecomMWC12 Daily DAY2_DAY2 21/02/2012 13:10 Page 48 A Step towards the Best User Experience in Mobile Networks hat can be done by operators to With the explosive growth of mobile traffic driven by the spread of eliminating unnecessary keep-alive signals, W realize a mobile network of greater speed and capacity using their limited amount of wireless resources? Until smartphones and tablet PCs, coupled with the increasing number of diverse large-volume multimedia content, file sharing and messenger applications, mobile networks are now entering a completely new phase where they face which will in turn reduce power consumption of handsets by these applications. Moreover, as the management now, mobile carriers’ solution was to achieve a huge unprecedented challenge in terms of speed, capacity and versatility. of keep-alive signals - previously 100 advancement of the wireless access In this rapidly changing mobile environment, the most important task given percent done by messenger and SNS technology, upgrading the network from 2G to mobile network operators is to meet the level of Quality of Service (QoS) developers - is, to some extent, shifted to to 3G, then to 4G. Data downlink speed, expected by customers. mobile operators, messenger and SNS which was a mere 9.6Kbps decade ago, developers can save equipment investment constantly evolved to exceed 70Mbps [Figure 1] Significant gains so far, but reaching theoretical limits cost and offer more stable services. (theoretically), as of January 2012, with the Lastly, as wireless access technology nears deployment of LTE networks. However, as saturation, there is a paradigm shift taking can be seen from Figure 1, the pace of place in the field of network development. network speed growth dropped sharply in the Smarter use of networks – i.e. using a recent few years, making it difficult to expect multiple number of already deployed a dramatic enhancement in speed like those networks – is realizing faster and faster witnessed during the migration from AMPS to transmission speed. Hybrid Network IS-95 and from IS-95 to WCDMA. Even now, simultaneously uses two different types of when the evolution of access technology is networks, LTE and Wi-Fi, or 3G and Wi-Fi, to slowly reaching maturity, mobile traffic is deliver the highest data transmission speed. increasing at breakneck speed, showing no Technology that enables simultaneous use signs of a slowdown. of two different networks can not only To ensure the best Quality of Experience provide customers with greater transmission (QoE) for customers under the given speed, but also allow them to experience circumstances, operators need to focus on seamless data connectivity. For instance, ultra-intelligent traffic engineering methods given the coverage limitations of Wi-Fi that make full use of the homegrown network networks, users get disconnected from data topology built through extensive experience services once they walk out of the area in network operation, the vast amount of user covered by a Wi-Fi Access Point (AP). In such data and wireless network performance data. cases, users have to go though the The first example is a technology that [Figure 2] Hybrid Network inconvenience of retrying to download data manages QoS in order to prevent the wireless via a 3G connection. However, with network resources from being monopolized by intelligent use of this technology, operators certain heavy users, which causes access will be able to guarantee seamless difficulty or limited services for the rest of the connectivity and mobility by monitoring the users. The idea is to ensure optimal experience status of the two networks, during which time for all who access the network for diverse they can choose to use one network once a services by maintaining a certain level of QoS. problem is detected in the other one. In other Of course an operator can develop a particular words, customers will be able to enjoy high- set of rules and apply them to all users, but speed, seamless data service regardless of recently a smarter way of QoS management is time and place. being increasingly put to use. That is, QoS is The traffic engineering/management controlled based on a comprehensive analysis methods and heterogeneous network of information including subscriber technology described above are some of the information, subscriber’s price plan, user’s answers found by mobile operators to network using pattern, network capacity address network-related challenges they are (user’s location) and current time. send/receive keep-alive signals or push burden on the network and thereby causing facing today. Aimed at delivering the perfect The second example of traffic notifications to/from smartphones on a network failure. As an answer to this user experience, these technologies will management can be found in keep-alive regular basis to check each other’s status. In problem, an innovative solution that enables contribute to ensuring a stable quality to all signals or push notifications that emerged case a smartphone is installed with a comprehensive management of these keep- users of mobile networks by distributing with the advent of various mobile number of messenger and SNS applications, alive signals through a separate server has traffic across different types of networks and messenger services and social networking an excessive amount of keep-alive signals been adopted. This solution effectively blocking heavy users from dominating the services (SNS). Messenger and SNS are sent and received, imposing a huge prevents network overload while available network resource. PAGE 48 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 49. APP PLANET & HALL 8 | FLOORPLANSMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 49 VILLAGE MAP SPONSORED BY 7I10 Auditorium A 7H10 7H20 7H1 7H12 7H14 7H16 7H2 7H30 7G7 7G9 7G11 7G4 7G6 7G8 7G10 7H40 Auditorium B Damm Bar (HALL 7) 7F1 7F3 7F5 7F10 7F12 7F14 7F16 7F20 7F24 App Lounge 7E42 7E44 7E52 7E58 7E68 7F89 7F91 7F93 7F95 7F97 7F81 7F83 7F85 7F87 7D36 7E45 7E47 7E61 7E63 7D64 7F80 7F82 7F84 7F86 7D42 7D50 7D56 7E75 7E69 7E81 7E83 7E85 7E87 7D46 7D58 7D60 7D62 7E73 7E80 7E82 7E84 7E86 7C56 7D22 7D35 7D90 7D81 7D83 7D85 7D87 7D45 7D49 7C70 7D20 7C37 7D61 7C18 7E71 7C58 7C38 7D80 7D84 7C28 7C30 7C42 7C44 H 7C62 7C81 7C83 7C34 7C82 7C86 7C87 7C90 7C35 7C69 7C80 7B26 7B28 7C106 7B34 INFORMATION POINT 7B38 7B70 7B80 7B82 7B84 7B90 7B96 7B104 Auditorium C 7B33 CAFÉS & RESTAURANTS 7B42 7B102 7B35 7B68 7A80 7B86 7B92 7B98 7A86 7A96 7A103 7A107 7A112 7A82 7A38 7A72 7A84 7A88 7A90 7A92 7A94 7A98 7A100 7A102 7A104 7A106 PRAYER ROOM CLOAKROOMS FREE WIFI HOTSPOT Powered by Cisco ACCESS TO INFORMATION POINT CAFÉS & RESTAURANTS CLOAKROOMS 8C01 ACCESS TO 8C129 8C115 8C25 8C141 8C139 8C67 8C55 8C167 8C132 8C118 8C78 GSMA 8C66 8C32 8B175 8B171 8C72 8B169 Pavilion SALES 8B145 8B109 8B101 8B91 8B83 8B53 OFFICE 8B127 8B73 8B65 8B79 8B177 8B117 8B71 8B30 8A171 8B76 8B110 8B94 8B70 8B68 8B192 8A51 8A139 8A125 8A115 8A102 8A84 8A159 8A147 8A169 8A77 8A69 8A67 8B178 8A111 8A93 8A167 8A28 8B197 8A150 8A142 DAMM BAR 8A86 8A80 8A76 8A70 8A50 C3 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 49
  • 50. FLOORPLANS | ZONE 3, ZONE 4 & ZONE 5MWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 50 Z3.1 Z3.2 Z4.1 Z4.2 Paella Restaurant VIP Pick-Up & Drop-Off Z5.1 Z5.1 All information correct as of February 17, 2012 PAGE 50 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 51. ZONE 6 & AVENUE | FLOORPLANSMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 51 Z6.1 TOILETS CLOAKROOMS VILLAGE MAP SPONSORED BY CAFÉS & RESTAURANTS ATM MACHINE METRO TICKET MACHINE ACCESS TO ACCESS TO AVENUE ACCESS TO ACCESS TO TOILETS AV105 AV107 AV108 AV109 AV114 AV116 AV100 AV102 AV97 AV99 AV89 AV90 AV91 AV92 AV94 AV95 TOWER AV34 AV33 AV32 AV30 AV29 AV27 AV25 AV23 AV22 AV43 AV42 AV41 AV38 AV37 AV35 AV44 AV47 AV48 AV14 AV12 AV06 AV09 AV01 AV16 AV20 AV10 AV03 AV05 TOWER AV76 AV78 AV79 AV81 AV83 AV84 AV86 AV87 AV71 AV72 AV74 AV64 AV66 AV69 AV55 AV60 All information correct as of February 17, 2012 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 51
  • 52. EXHIBITOR LISTINGMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 52 COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND Kineto Wireless 1A41 DTS 1.1HS39 Cassis International 2F49 HALL 1.0 Kochar Infotech P Ltd 1J33 EMPIRIX INC. 1.1HS25 Castlabs GmbH 2D51 @-yet GmbH 1B13 Korea Trade-Investment Promotion Agency (KOTRA) 1E05, 1F07 F5 Networks 1H21, 1.1HS64 Cavium, Inc. 2B05 7Layers 1G34 KOTRA HQ 1F07 Gameloft 1.1HS24 cDemo Mobile Solutions 2A97-B Accanto Systems 1J37 Lavandoo Mobile Solutions GmbH 1B13 Informa Telecoms & Media 1.1HS40 Ceedo 2D82 Accuris Networks 1F17 LogMeIn 1G31 Intellect c/o Tradefair Ltd 1.1HS43 CelCite 2B13, 3.1HS44 Adax 1E43 MACH Sarl 1H49 JDSU 1G63, 1.1HS65 CellGuide 2C75 ADECEF 1F56 Mavenir Systems 1G45 Meucci Solutions 1J46, 1.1HS47 Cellint Traffic Solutions 2C62 Adobe Systems Incorporated 1C31, 4.1HS37 MCTEL 1G13 Mobixell Networks, Ltd. 1.1HS51 CellMax Technologies AB 2B06 Aeroflex 1B14 MediaTek Inc. 1C58, 3.1HS161 Radisys 1F01, 1.1HS28 Cellular Italia S.p.A. 2F18 Agilent Technologies 1A46, 1.1HS35 Medisana AG 1B13 Sand 9 1.1HS52 CelPlan Technologies Inc 2D37 AIRCOM International 1A23 METRO GROUP Future Store Initiative 1B01 Tango Telecom 1F17, 1.1HS59 Centile Telecom Applications 2A35 Airspan Networks 1C53 Meucci Solutions 1J46, 1.1HS47 Tektronix Communications 1D67, 1.1HS36 Cerillion Technologies Ltd 2D65 Airweb SAS 1G32 Mformation Technologies 1A56, 4.4HS31 Tensilica 1F39, 1.1HS70 certgate GmbH 2C112 Aito Technologies 1E19 Microsoft Corporation 1D19 The Now Factory 1F17, 1.1HS61 CETECOM GmbH 2D77 AixSolve GmbH 1B13 Mindspeed Technologies 1E57, 3.1HS131 Vantrix 1.1HS48 CGIT 2E47 Altobridge 1F17 Mixem Solutions Ltd. 1E19 Watchdata Technologies Pte Ltd 1C05, 1.1HS32 Cinetix Srl 2A10 AMPHENOL ANTENNA SOLUTIONS 1D56 Mobile World Capital - Barcelona Hospitality Suite 1F00 Cluster Edit 2E47 Anite Telecoms Ltd 1F43 MobileAware 1F17 HALL 2 Coelmo srl 2C111 Anritsu 1B31 MobileMonday Belfast 1E67 Coiler Corporation 2A26 Mobilethink A/S 1F68 2N TELEKOMUNIKACE 2G13 Comba Telecom Systems AB 2E30 AQ Corporation 1E05 Movirtu Limited 1D64 2operate ApS 2A05 COMITE EXPANSION ECONOMIQUE DU VAL DOISE 2E47 Argela 1C13 MTLD Top Level Domain T/a DotMobi 1F17 6WIND 2B122 Commsquare 2H33 Arieso 1D62, 3.1HS62 Muvee Technologies Pte Ltd 1F04 a:k:t: Informationsystems AG 2H71 Communology GmbH 2B68, 3.1HS112 ARM Limited 1C01, 1.1HS57 My Tour Talk 1E67 Acapela Group 2E47 Computaris International Limited 2A60 Ascom Network Testing 1C09 N Diseno Y Arte Digital, SL 1J42 Accel Telecom 2C72 Comsys Telecom & Media - I-New Communicative Solutions 2B82 Ascot International Srl 1A19 N.A.T. GmbH 1B13 Accuver/Innowireless 2B127 ConceptWave Software Inc. 2A112 Astellia 1B08 NEOMTEL 1E05 Ace Technologies Corp. 2F09 Cooler Master Europe B.V. 2A90 AT4 wireless 1H29 NetScout 1G05 AceAxis Ltd 2F07 Coresonic AB 2F13 Automation Engineering Incorporated 1J32 Nexus Telecom AG 1J36 ACT750 2E47 CPC Co Ltd 2C94 Avanquest Software (BVRP) 1B59 Novatel Wireless, Inc. 1A55 ActivNetworks 2E47 Creova 2F49 avinotec GmbH 1B13 NRW.International GmbH 1B01, 1B13 AD4SCREEN 2E47 Crypto Telecommunication Security SA 2F14 Bayer MaterialScience AG 1G49 Nujira Ltd 1C62 ADAPTIT SA 2H61 Crystal Reality LLC 2F69 Benetel 1F17 NVIDIA Ltd 1C34 Adelya 2E47 CTDI GmbH 2H01 Bercut Ltd. 1A45 NXP Semiconductors Netherlands BV 1F14 ADEUZA 2F49 Danish IT Industry Association 2A05 Bluechip Technologies t/a Guardian24 1E67 NXP Software 1A15 ADTECH AG 2B38 Datang Telecom Technology & Industry Group 2H33 Bluegiga 1F62 Olaworks Inc 1E05 Advanced Track and Trace 2E47 Dataport Bilgi Islem Çözümleri San. ve Tic. Ltd. Sti. 2E66 Booz & Company GmbH AV116, 1F51 OnMobile Global Ltd 1F38 Advantech Co. Ltd. 2G38 DATATRONICS, S.A. 2A86 boxPAY 1F17 Open Idea 1H33 Aeon Consulting 2E47 Davicom, a division of Comlab 2A101 brite:bill 1F17 Opera Software 1C44 Aerotel Medical Systems 2C72 DAXIUM 2E47 Busan Technopark (Senior Product Industrial Center) 1E03 OPTICOM GmbH 1B39 AFD Technologies 2E47 DAZA-T ELECTRONICS COMPANY 2J54 Business Oulu 1E31 ORBIT IT Solutions 1B13 Agence Regionale De Developpement Paris Ile -De France 2E47 D-CAT Technologies 2E66 Cambridge Broadband Networks Limited 1G26, 4.3HS30 P3 communications GmbH 1B70 agenceNTIC Bourgogne 2E47 Defne 2H42 Cambridge Consultants Ltd 1E69 Paper Bag Ltd 1E67 AIPTEK International Inc. 2J18 DELTA OHM 2E47 CBOSS 1D06 Parfield Software S.A.E. 1D33 Aktavara AB 2F13 Deltanode Solutions AB 2A23 CCI - COMMUNICATION COMPONENTS INC 1E62 Peter-Service 1A48 Alberta Canada 2A108, 2A110, 2A97-B Desay Electronics (Huizhou) Co Ltd 2A103, 7F97 Celluon Inc 1F07 Phone Fashion 1F59 Alberta ICT Industry Association 2A110 Dhatim 2E47 CERAGON 1D01 Picochip 1E57, 3.1HS127 Allot Communications 2B53 Dialog Semiconductor AV108, 2F28 CEVA 1F33 Polystar Instruments AB 1E04 ALSETT 2E47 Dialoga Group 2C20 Chips & Media Inc 1F07 Powerme Mobile 1J45 Altai Technologies Ltd 2C96 Dicapac Co., Ltd. 2B109 CM International 1C67 Printechnologics GmbH 1J37 AltiGen Communications, Inc. 2D33 DigiMo Group Ltd 2C72 Comarch S.A. 1F20 Project People Limited 1H60 Alvarion 2A114, 2C25 Digital Receiver Technology, Inc. 2B106 CommProve 1H39 PROTEI 1B49 AM3D A/S 2A05 Digitata 2C105 COMPRION GmbH 1G38 PT 1G15 AMD Telecom S.A. 2E07 DingLi Communications Corp.,Ltd. 2E35 Comptel Corporation 1C06 Qualigon GmbH 1B13 AMOS- Spacecom 2C72 Discretix Technologies Ltd. 2C72, 4.7HS22 ComputaMaps 1C17 RADCOM 1D01 ANT+ 2C93 DocDoku 2E47 Comviva 1E01 Radisys 1F01, 1.1HS28 AnyDATA Corporation 2A78 DORIANE 2F49 Contela 1F07 Redknee 1E37, 3.1HS165, 3.1HS171 Apliman Technologies 2J25 Doro AB 2G01 Convergys 1G69, AV69 Revector 1E58 AppBooster Sweden AB and OptiCaller Software 2F13 Dotemu 2E47 Creanord Oy 1E19 Rightware Oy 1E19 Appsfire 2E47 DragonWave Inc. 2A118 Creative Communication Solutions - Cequens 1D33 Roamware Inc 1E44 AppSpotr by CamClic 2F13 DxO Labs 2E47, 3.1HS88 Crucialtec Co., Ltd. 1G39 Rockshore 1E56 APS DIGITECH HOLDINGS LIMITED 2J61 EASTCOMPEACE SMART CARD CO.,LTD. 2H36 CSIT 1E67 Rohde & Schwarz GmbH & Co. KG 1E51 Aptilo Networks 2B117 eb Lab 2E47 cVidya Networks Ltd. 1F05 Rsupport Co., Ltd 1E05 AQUAFADAS 2F49 Echovox 2F49 Cypress Semiconductor Corp 1B12, 1.1HS21 S3 Group 1F17 Aquaways Co., Ltd. 2J20 Elan Microelectronics Corporation 2G33 Dasan Networks, Inc 1E74 SAP AG 1B22 AriadNEXT 2F49 Electro Power Systems SpA 2B104 digame mobile GmbH 1B13 Scottish Development International 1E68 Arkamys 2E47 Elite Mobile 2C10 DigitalAria Co Ltd 1F07 Secusmart GmbH 1B13 Arkivator Telecom 2F13 Elliptic Technologies 2A112 Ditech Networks 1E52 sensewhere Ltd 1E64 Artı Teknoloji Kollektif Sti. 2E66 EMSS Consulting (Pty) Ltd 2B70 Dolby Laboratories, Inc. 1C43, 1.1HS72 SES RFID Solutions GmbH 1B13 Artificial Solutions 2F13, 7F86 Encap 2A67 Dream Chip Technologies Ltd 1E72 Sewon Teletech Inc 1F07 Artilium 2H33 Endstream Communications 2J12 Duesseldorf, City of 1B13 Silent Communication 1F02 Artiza Networks, Inc. 2D49 ephoneNet 2E47 E-Blink 1F61 Silicon Vision 1D33 arvato distribution GmbH 2J09 ERCOM 2D66 ECCO Outsourcing 1D33 Singapore Pavilion (SMa) 1F04 Ascade 2F13 Escaux 2H33 Egypt South Africa for Communications 1D33 SK C&C 1F07 Asentria Corporation 2B87 ESET, spol. s r.o. 2G37 Emblacom Oy 1E19 Smardi (Smart design & research institute) 1E03 ASIATELCO TECHNOLOGIES CO 2H45 ESKADENIA Software 2A62 Emirates Data Clearing House 1F60 Smart Villages Company 1D33 Askey Computer Corp. 2B72 Ethrix 2C62 Enterprise Ireland 1F17 Socowave Limited 1F17 Aspiro 2A67 EUPEN - Kabelwerk Eupen AG 2H33 Entre Marketing Ltd 1E19, 1F62, 4.4HS25 Softforum Co., Ltd 1F07 Atchik-Realtime 2G32 Eurocontracts s.r.o. 2J27 Equiendo Ltd 1F17 Solaris Mobile Ltd. 1F17 ATES Networks 2E47 Euromediterranee 2F49 Escher Group Ltd 1F17 SPB Software Ltd. 1A27, 4.1HS25 ATLANTIS INTERNACIONAL S.L. 2F32 Exalt Communications, Inc. 2F36 ESRI Northeast Africa 1D33 SPB TV 1A70 AtomiZ SA 2E47 Exir Telecom 2C19 Etisal International 1D33 Speechstorm 1E67 AUGMENTED REALITY LAB SL 2H47 eZ Systems 2E47 European Communications Engineering 1E19 Spirent Communications 1C14 Ausonia S.r.l. 2F08 Fält Communications AB 2F13 EVISTEL 1A11 Star Arcade 1E19 austriamicrosystems – TAOS 2H02, 4.5HS14 Feedbox 2C62 EXFO Nethawk 1G55, 3.1HS20 STAR FINANZ GmbH 1B01 Avenir Plastic Cards 2F49 FibroLAN Ltd. 2C62 Exomi Oy 1E19 Starhome GMBH 1E32 Avenir Telecom 2C47 Figen Yazilim Evi Ticaret Limited Sirketi 2E66 F5 Networks 1H21, 1.1HS64 Steepest Ascent Ltd. 1E54 Avertim 2H33 FIME 2E47 FeedHenry 1F17 Stream Media Pte Ltd 1F04 Avoca Technologies Inc. 2A97 Fixmo 2A97 Femto Forum 1G19 SwissQual AG 1A07 Avvasi Inc 2A97, 4.6HS39 Flanders Investment & Trade 2H33 Fjord 1E19 Tagit Pte Ltd 1F04 Awex Barcelona Foreign Trade Office 2H33 Flash Networks 2C53 Foxda International Limited 1G61 Tango Telecom 1F17, 1.1HS59 Awex -Wallonia Export & Investment Agency 2H33 FlexGroups 2A102 F-Secure Corporation 1E19 TAWASOL IT 1D33 Awox 2F49 Flixwagon 2C75 FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175 Tecnotree Corporation 1C50, 3.1HS187 AWT Walloon Telecom Agency 2H33 Flybits 2A97 FUTURE PRODUCT DESIGN 1J44 Tekelec International SPRL 1F44 Axell Wireless 2C26 Focus Infocom GmbH 2C115 Gigamon LLC 1A03 Tektronix Communications 1D67, 1.1HS36 Azcom Technology 2F01 Forsk 2H18 Giza Systems 1D33 Telecomax VAS for Mobile services 1D33 AzureWave 2C09 Foshan Amplitec Tech Development Co., Ltd 2H69 Globitel/Global Modern Telecom Sol. 1A59 Telenity 1B51 Baboonix LTD 2C75 Foxcom 2C62 GoS Networks 1F17 Tensilica 1F39, 1.1HS70 Baseband Technologies Inc 2A110 Franklin Wireless 2C106 Gyeonggi Technopark 1E03 Testplant 1E60 Beepeers 2F49 Fraunhofer HHI 2E41 Hancom Inc 1F07 The Now Factory 1F17, 1.1HS61 Beepsend AB 2F13 Fraunhofer IIS 2E41 HRS Hotelreservation Service Robert Ragge GmbH 1B13 TIBCO Software SL 1C63 beeweeb 2A29 Fraunhofer-Gesellschaft 2E41 hSenid Software Singapore Pte Ltd 1F04 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 Beijing Digital Grid Technology Co.,Ltd 2J69 French Pavilion/Ubifrance 2E47, 2F49 HTC Europe Co Ltd 1D34, Z4.1 T-monet Inc 1F07 Belgium-Belgica 2H33 Frequency 2J01 iBasis 1E32, 3.1HS164 TotalMobile 1E67 BeNomad 2E47 From The Future 2H33 Ibys Technologies S.A. 1G36 TriQuint Semiconductor 1B55, AV97 Berkeley Varitronics Systems 2B80 fSONA Networks Corp 2B73 Imagination Technologies 1D45 tyntec 1B13 Berlin-Brandenburg c/o Berlin Partner GmbH 2D51 Fujian Helios Technologies Co.,Ltd. 2H61 IMImobile Pvt Ltd 1A62, 1B63 Ulticom 1G48 Bewigo Technologies 2E47 FutureCard 2A122 Information Technology Industry Development Agency-ITIDA 1D33 Victory Link 1D33 Birdstep Technology AB 2F13 Futurecom 2B108 initialT Co.,Ltd 1F07 Visa Inc. 1B19 Blackbox Integrated Data Collection 2A108 Fuzhou Rockchip Electronics Co., Ltd 2J65 INOVAR 1F47 ViviTouch (Artificial Muscle, Inc.) 1G49 BLiNQ Networks 2A97 FXI Technologies AS 2A67 Inspire Tech Pte Ltd 1F04 Volubill 1B18, 3.1HS162 bluenove 2F49 GEKA Telecom 2E47 Integration Services and Technologies 1D33 Watchdata Technologies Pte Ltd 1C05,1.1HS32 Bluestreak Technology Inc 2A101 GENBAND 2A07 Intelligent Services Solutions (ISS) 1D33 Webroot Inc. 1G03 Bluwan 2B61 Geoimage 2E47 InterDigital 1D07 WeDo Technologies 1J31, 1J34 BMX Computers 2H33 Gintel 2A67 Intivation 1F53 Wellington Computer Systems Ltd 1E67 BoomeRing Communication (2005) Ltd. 2C72 Gionee Communication Equipment Co.Ltd.ShenZhen 2F29 Invest Korea 1E05 Welsh Assembly Government 1E66 Boost Communications 2F33 GLOBO Mobile S.A. 2C05 Invest Northern Ireland 1E67 Wireless Power Consortium 1F62 BRETAGNE INTERNATIONAL 2F49 GO TO MARKETING COMMUNICATION LIMITED 2J46 Invigo Offshore SAL 1E70 WOYC Ltd 1J42 BRGR Media 2F49 GoNet Systems 2C72 IP Access Ltd 1E02 Xceed Technologies 1A40 Brodit AB 2B124 Goome Interactive 2C72 IPProtocol 1D33 XPAL Power Inc. 1G59 Brussels Invest & Export 2H33 Government of Canada 2A107 Iptune Ltd 1E19 Xpress Integration 1D33 Brussels Invest & Export Madrid 2H33 Groupe Elabor 2E47 Ixia 1E47 YOC AG 1B13 Bulkypix 2E47 Groupe Synox 2F49 Ixonos 1E19 Buzzinbees 2F49 GRUPO ORMAZABAL 2C37 Jampot Technologies Ltd. 1E67 JDSU 1G63, 1.1HS65 HALL 1.1 BYKOD 2E47 GSMK CRYPTOPHONE 2D59 Bytemobile 2B77, 3.1HS113, 3.1HS115 H@ND International 2H59 Jibe Mobile 1A50 42 Telecom C&D Technologies 2B89 Haiku 2E47 Jinny Software Ltd 1E38 (Global Sales & Marketing) 1.1HS29, 1.1HS62 C4-Command & Control 2C72 Hanwang Technology Co., Ltd 2J48 JOT Automation 1E19 Agilent Technologies 1A46, 1.1HS35 Calade Technologies 2F49 haploid 2F49 JumpSurf 1F04 ArcSoft Inc 1.1HS49 CallMyName NTTM 2J42 HOBIM 2B57 Juni 1F07 ARM Limited 1C01, 1.1HS57 Callup Net 2D82 Horizon Globex 2B95 Kaelus 1D68, 3.1HS166 Cypress Semiconductor Corp 1B12, 1.1HS21 CAPPTAIN 2F49 Human Factors International 2B111 Kapsch CarrierCom 1F24 Dolby Laboratories, Inc. 1C43, 1.1HS72 Cardtek 2B28 iBeaken 2H33 Keynote SIGOS GmbH 1F70 PAGE 52 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 53. EXHIBITOR LISTINGMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 53 COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND iBwave 2A56 Nomad 3D 2F49 StarVedia Technology Inc 2G70 Do It In Barcelona 2.1B26 ICQ 2C62 Nomadesk 2H33 Stoke, Inc. 2D08 Econet Solar 2.1E57 Idomoo Ltd 2C62 Nordic Semiconductor 2A67 Streamwide 2H50 Elitecore Technologies 2.1A27 Ikivo 2F13, 4.6HS46 novero 2C15 Studio Ama 2F49 Ephone International (S) Pte Ltd 2.1E63 IKT Norge 2A67 NovoSpeech Ltd 2C75 Subex (UK) Limited 2G45 Exadel 2.1A59 IMEC 2H33 Octasic Inc. 2H58 Sud de France Développement 2F49 Fiabee Inc. 2.1B76 implementa gmbh 2H34 Omniware Solutions Inc. 2A97 SUPERTOOTH E.C.E. S.A.S. 2G18 Fiberlink Communications 2.1EZ18 Infinite Peripherals 2D14 Onda Communication S.p.A. 2B17 Surikate 2F49 Flexenclosure 2.1D67 Infobip 2B01 One Smart Star 2C75 Sweden at the Mobile World Congress 2F13 GE Energy Storage 2.1C11 Infonova GmbH 2F12 Ontario Ministry of Economic Development Sweden Mobile Association 2F13 Gemtek Technology Co., Ltd. 2.1C38 InforUMobile 2C72 and Innovation 2A97, 2A112 SWID 2F49 Genie Networks Limited 2.1A14 Innovation Norway 2A67 Opal 2A92 SwingMobility 2F49 GILDEMEISTER energy solutions 2.1E70 INNPU TELECOM-TECHNOLOGY CO.,LTD. 2J64 Open Cloud Ltd 2C88 SYMENA 2C103 Global Certification Forum (GCF) Ltd 2.1E58, 2.1E59 INSIDE Secure 2D88, AV72 Open Sugar 2E47 Synapse Mobile Networks Nordic AB 2F13 Global Payment 2.1D72 Insight SIP 2F49 OpenSignalMaps & Wi-Ex 2J29 Synchronica plc 2A37 GNSS Technologies Inc. 2.1EZ9 Insiteo 2E47 Optiway 2C62 Systematic Paris-Region Cluster 2E47 GOTrust Technology Inc. (GO-TrusT) 2.1C26 Intecs SpA 2B110 Orca Interactive 2C75 SZ Telstar Co., Ltd 2J57 GSMA 2.1A68, 4.6HS13 Intellicore 2F49 Origin GPS 2C62 Tagattitude 2E47 HCL Technologies 2.1A36, 4.4HS19 Intersec 2D15 P.I. Works TR Bilisim Hizmetleri Sanayi ve Ticaret A.S 2E66 Tail-f Systems 2F13 HDMI Licensing, LLC 2.1A42 Intracom Telecom 2C46 P2i 2E58 Talkpool 2F13 HealthAlert App 2.1E65 Invest in Bavaria 2C16 Page Up 2E47 Tam Tam Consulting 2H33 Heliocentris Energiesysteme GmbH 2.1E71 Invest in France 2F49 Panorama Antennas Ltd 2B98 Taqua 2A06 Hidalgo 2.1E60 IP Trade 2H33 Partelec 2E47 TATA ELXSI LTD 2D23 iCreation Inc 2.1B27 iPal Interactive Learning 2A97 Partron 2H04 TazTag 2F49 IGS corporation Limited 2.1B29 IPERLINK 2E47 Pass Solutions 2G16 TD Industry Alliance (TDIA) 2A73 iHealth Lab Inc. 2.1E61 IPgallery 2D82 Penna Reklam Produksiyon Organizasyon TE Connectivity 2A61 InAccess Networks SA 2.1D66 IQSIM 2F49 Yazilim Hizmetleri Tic. Ltd. Sti 2E66 Team Cote DAzur 2F49 Inceptum d.o.o. 2.1B16 ISKRATEL 2F41 Perceptiva LABS 2E47 TEAMBLOGGER 2H33 INCROSS Co., Ltd 2.1A10 Israel Export Institute & International 2C62, Phaesun France SAS 2F49 TECHFAITH WIRELESS COMMUNICATION 2J21 Indus Net Technologies 2.1C13 Cooperation Institute 2C72, 2C75, 2D82 Phonitive 2E47 TechnoSpin 2C62 INMESOL, S.L. 2.1B61 Istanbul Chamber of Commerce 2E66 pic2world 2C72 Teclo Networks AG 2A14 InMobi 2.1C64 Istanbul Electrical-Electronics, Machinery and Information Picitup 2C75 Tekora 2E47 IPIX 2.1A76 Technology Exporters Association 2A125 Pixavi AS 2A67 Telco Systems 2D82 ipoque- a Rohde & Schwarz Company 2.1A74 JABLOCOM 2G69 Pixeet 2F49 Telcordia 2B25 iQuest 2.1D34 Jamo Solutions 2H33 PIXOWL INC. 2E47 TeleBilling A/S 2A05 IT Six Global Services 2.1D34 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Playground 2F49 TeleMessage 2C72 Itude Mobile 2.1E67 JIANGXI JIANGGANGSHAN CKING COMMUNICATION Plugnsurf 2E47 Telena 2A10 IVIO 2.1E91 TECHNOLOGY CO.,LTD. 2J52 Polaroid 2C14 Telepin Software 2A97 Job and Esther Technologies 2.1C49 John Wiley & Sons Ltd 2A100 Pole Star 2E47 Teligent Telecom 2F13 Joyent 2.1A75, 3.1HS90 JPL NASA 2C92 Polycom 2D01, 4.6HS06 Tellabs 2A47 KL Trade Sp. z o.o. 2.1B32 Jungo Ltd 2C75 Pops 2C75 Telmar Network Technology 2G08 Koncar - Electrical Engineering Institute, Inc. 2.1E74 justAd.TV Ltd 2C62 Pordiva 2E66 Tevolys 2E47 Laipac Technology Inc 2.1D63 KATHREIN-Werke KG 2B16 PowerOasis Ltd 2H08 Tierone OSS Technologies Inc. 2A97 Layer 7 Technologies 2.1A79 Kavveri Telecom España SLU 2G20 PRAGMA 2F49 Tongyu Communication Inc. 2C114 Level, Ltd. 2.1D51 Kawet 2E47 Prisma Engineering 2E12 TOPWISE COMMUNICATION CO.,LTD 2J50 Maxcom 2.1D59 KEBTechnology Co., Ltd 2H14 Projektron 2D51 Trango Systems, Inc. 2A126 mCRUMBS GmbH 2.1C60 KINOMAP 2E47 Provence Promotion 2F49 Transatel 2E47 Metis S.A 2.1E68 Komtel Telekomunikasyon Ltd. Sti 2E66 Province of Quebec 2A101 Transfer To 2E47 MicroStrategy 2.1C50, 3.1HS97 Kontron 2A28 PSWinCom AS 2A67 TRANSWITCH CORP 2G63 MobiWork 2.1A81 Lapback AS / Ozonity AS 2A67 Pureagency 2F49 Trendit 2C72 Momac 2.1D58 Largilliere Finance 2E47 Push Science 2A112 Triplay 2C72 MoPub Inc. 2.1A58 LDmobile 2F49 QGate Innovations GmbH 2B39 Trusted Logic 2B12 MoreMagic Solutions, Inc. 2.1D80 Leib ICT 2A116 Qingdao Haier Telecom Co.,Ltd. 2J11 TrustNorway AS 2A67 Movidius 2.1E51, 4.7HS06 Lemonway 2E47 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD 2H43 Turkcell Technology Research & Development Inc 2B57 NETCOM TECHNOLOGY (HK) LTD. 2.1C81 Life Informatique 2E47 Qosmos 2A70 TXO Systems 2B116 NIS GLONASS 2.1B40 LIN.K 2H33 Qosmotec Software Solutions GmbH 2D49 Ubidyne 2C98 noriba GmbH 2.1D60 LINKRA 2C108 Qowisio 2F49 Ubleam 2E47 NTA GLOBAL 2.1E80 Linktop Technology Co., Ltd 2H62 QuadManage 2C62 UBM TechInsights 2B113 Oblong Industries, Inc. 2.1D16 Linpus Technologies Inc 2B126 Quality Technology Industrial Co., Ltd. 2J51 ULEX Innovative Systems 2F49 Obopay Inc 2.1C85 LitePoint Corporation 2B75 QUTU THERMAL CONTROL SYSTEMS CO., LTD 2B40 Umeox Mobile Limited 2D40 OPENCODE SYSTEMS 2.1B51 LivingObjects 2E47 RAD Data Communications Ltd. 2C72 United Time Technology Co.,Ltd 2J63 Paythru 2.1C75 2E38 RADWIN Ltd 2C62 Upnext Research 2F49 Pearson 2.1A78 Logia Group ltd 2C72 Raycap 2H56 UTEL 2E47 Pentalog Romania 2.1D34 LOGIWAYS 2F49 RCS Rampal Cellular Stockmarket 2C62 UXP Systems Inc. 2A97 Plexstar Inc. 2.1A21 Loyaltek 2H33 RD-GEO 2E47 VASCO Data Security 2H33 Polaris Networks Inc 2.1B12 Lyrtech RD 2A101 RealVNC Ltd 2E14 Vayosoft Ltd 2D82 Pontiflex 2.1A69 Madgic 2E47 Recommerce Solutions 2E47 V-DOCS 2D20 Powerstorm 2.1E75 Maeglin Software/Pleex 2F49 REVE Systems 2A111 vedicis 2C102 Poynt Corporation 2.1C58 Magicsolver 2A25 REZOPEP - MIDI-PYRENEES INCUBATOR NETWORK ASSOCIATION 2E47 VeriFone 2D06, 3.1HS129 Preventice 2.1D61 MailVision Ltd 2C62 RF Window Co Ltd 2D28 Vertex Wireless Co., Ltd 2B101 Procera Networks 2.1A39, 3.1HS170 Mapping Control 2F49 Rivierawaves 2F49 Viaccess 2B69 PT. Konten Indomedia Pratama 2.1C15 Mapyourdream 2E47 Roam4Less 2A97 Vidiator 2D05, 3.1HS58 PT. Sarana Maju Lestari 2.1D08 Marben Products 2D03 Robots and Pencils Inc 2A110 ViewSonic Europe 2H10, 3.1HS54 QIWI Ltd 2.1D74 Materna GmbH Information & Communications 2A27 Rohde & Schwarz Topex 2A58 VISICOM 2D29 QUALTEH 2.1D34 Matrixx Software 2F02 RoutoMessaging 2A82 Vision Objects 2H54 Questex Asia Ltd 2.1E94 MCR Media Group 2C72 Ruckus Wireless 2D62 VitalSignals Enterprises Inc 2A110 Racelogic 2.1B11 Me Plus My Mobile 2E47 Runcom Technologies Ltd 2D82 Vivacoeur 2F49 Ranplan Wireless Network Design Ltd. 2.1A05 Media Mobility 2E47 Saguna Netoworks 2D82 Vivatel Co Ltd 2C101 Raylight Soluciones Tecnológicas S.L 2.1E69 Media5 Corporation 2A101 Sandvine Incorporated 2H57 Vizrt 2F37 Rosberg System AS 2.1A85 Mentum 2G15 Sanjole, Inc. 2C100 VMware 2G39 RouteSms Solutions Limited 2.1A24 Mer Telecom 2C72 Sanopolis 2H33 VNL 2B33 Rx Networks Inc 2.1C28 Mercury Mobile Int AS 2A67 Santok 2C31 Voipswitch 2J49 SAFT 2.1D71 Mesaplexx UK Ltd 2E46 SBS SpA 2H07 VSS Monitoring, Inc. 2B115 Seavus 2.1A83 Midi Pyrenées Expansion 2E47 Scan Engineering Telecom CJSC 2B102 VTT Technical Research Centre of Finland 2G12 Sedco 2.1D20 MIND CTI 2D82 ScanBiz Mobile Solutions LP 2C75 W3C 2A31 Sematron España 2.1B25 MIXXIT 2F49 SCS Cluster 2F49 Watch4net 2A101 SHENZHEN SANJUN POWER INDUSTRIES.CO 2.1A19 Mob4Hire 2A110 SDMO INDUSTRIES 2E17 WaveIP 2C72 SLA Mobile 2.1D78 Mobenga AB 2F13 Secfone AG 2J41 Wavion Ltd. 2A114, 2C25, 2C62 SoftLayer Technologies 2.1B72 Mobile Arts 2F13 Selecom 2F49 Wedge Networks Inc. 2A97-B Solacia Inc 2.1C66 Mobile Systems International 2B90 SENSIRION 2C107 w-HA 2B69-C SOTI Inc 2.1C45 Mobile Tag SAS 2E47 Sequans Communications 2G11 Wind River 2A17, 4.4HS02 Stella Doradus 2.1C27 Mobile Token 2H33 SerVision Ltd. 2C72 WIT Software 2C63 Strastar Communications 2.1A13 Mobilead 2E47 SETELIA 2F49 Wondercode AS 2A67 Swissmed Mobile 2.1E62 Mobilemonday Brussels 2H33 Shaanxi XinTong Intelligent Technology Co., Ltd 2B09 Xbrainsoft 2E47 Synchronoss Technologies, Inc. 2.1B82 Mobiletech 2A67 Shanghai BroadMobi Communication Technology Co Ltd 2J55 Xiamen Mobile Communication Technology CO.,Ltd. 2A120 TELECOM REVIEW 2.1E98 MobilitySector 2A108 Shen Zhen Power Idea Technology Limited 2J56 Xtreme labs Inc 2A97 2.1E96 Mobinets (Mobile Networks Solutions) 2H64 Shenzhen Anycool Communications Co., Ltd. 2H70 Yangzhou Jingcheng Electronics Ltd. Co., 2J70 Telnet Redes Inteligentes, S.A 2.1A34 MobiWeb 2A16 SHENZHEN BLEPHONE TECHNOLOGY CO.,LTD. 2J60 YOUi Labs Inc. 2A97 Tenesol & EDF Groups 2.1E77 MobPartner 2E47 Shenzhen Ephone Communication Technology Co.,Ltd 2J59 Zoom Technologies, Inc. 2C109 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72 Mobylla 2H33 Shenzhen Gongjin Electronics (T&W) 2J58 The Logic Group Enterprises Ltd 2.1C72 Moimstone Co Ltd 2B26 Shenzhen Huaptec Co., Ltd 2J53 Mondial Telecom 2H33 HALL 2.1 ThinSlices 2.1D34 Shenzhen Konka Telecommunications Technology Co. Ltd. 2F27 Tom Sawyer Software 2.1E83 Moobifun 2E47 ShenZhen SIMTECH Technology Co.,Ltd. 2B100 ADS PROFESSIONAL EVENT 2.1D34 Transilvania Software 2.1D34 Moota Telecom AS 2A67 Shenzhen Wave Multimedia Co.,Ltd 2J15 Aexio Software Sdn Bhd 2.1B22 UMIC Research Centre, RWTH Aachen University 2.1D53 MOOTWIN 2E47 Shyam Networks (A Division of VNL) 2B47 AIRTAG 2.1B77 UnboundID Corp. 2.1B74 More Mobile Relations 2A67 SIAE MICROELETTRONICA 2D54 Airway Technologies 2.1A40 Urban Green Energy 2.1D69 Mosaik Solutions 2D26 Siemens AG CMT 2H53 Anomalous networks 2.1A15 Utiba Pte Ltd 2.1C73 Mpathix 2A97 Sigma Mediterranee 2F49 APPSCEND 2.1D34 V2R VISION TO REALITY 2.1EZ13 Mr Handsfree (TE-Group NV) 2H33 Siklu Communication Ltd. 2C72 Arista Networks 2.1A77 Verivo Software, Inc. 2.1C20 MTI Wireless Edge Ltd. 2B125 Silicon Image 2C06 AROBS Transilvania Sofware 2.1D34 Vineyard Networks Inc 2.1A72 Multicell 2F49 SILIGENCE 2F49 ARTKLIKK 2.1B59 Vire Labs Ltd 2.1C12 myFC AB 2F13 SIMCom Wireless Solutions Co.,Ltd. 2H19 Arvento Mobile Systems 2.1D26 Visual Fan 2.1D34 Myfeelback 2E47 SimService A/S 2A05 ASICBANK Co., Ltd 2.1E56 VisualOn Inc 2.1D24, 4.7HS05 NAMIKI PRECISION JEWEL CO., LTD 2B120 SIRADEL SAS 2G41 Azimuth Systems 2.1D46 ViVOtech, Inc. 2.1C72 Nanjing Wanlida Technology CO Ltd 2D02 Sisteer 2E47 Batterie plus 2.1EZ6 Vogtec 2.1B20 Napatech 2G28 Skiller Games 2C72 Bima 2.1C83 WaveNET 2.1EZ3 Nash Technologies 2E18 SKYFIBER 2B92 BIOMETRY 2.1A85 Wirecard Technologies AG 2.1D75 National Instruments 2B93 SleepRate by HypnoCore Ltd. 2C75 BIT & Pulse Co Ltd 2.1A11 Yangzhou Mastone Communication & Electronics NAVITEL s.r.o 2H60 Smartadserver 2E47 Bitdefender 2.1C10 Development Co., Ltd 2.1A28 Nedstack PEM Fuel Cells 2C95 Smartcom 2F49 BroadSoft, Inc. 2.1A12, 4.1EHS11 Zoho Corporation (ManageEngine/WebNMS) 2.1B78 Nemotek Technologie 2B112 SMScarrier.EU by interactive digital media GmbH 2G50 CalAmp 2.1A70 Neomades 2F49 SMSGlobal 2C28 Carrier IQ 2.1A33 Hall 3.0 Courtyard Neonode Technologies AB 2J31 SMSTRADE 2B27 Continua Health Alliance 2.1E64 Neosesame 2E47 SNAPKEYS 2C75 Corning Cable Systems 2.1C09 2Embedcom CY03 NET CHECK GmbH 2D51 SNAPP 2F49 Corning MobileAccess 2.1C07 Abertis Telecom CY25 NetComm Limited 2B119 Sofialys 2E47 Cummins Power Generation 2.1E76 Accenture CY17 Netheos 2F49 Sofrecom 2B69-B Cyberplat LLC 2.1D70 ALBEDO Telecom CY03 Netsweeper 2A112 SOLiD Technologies, Inc. 2C67 Cytech 2.1C62 Andago Ingenieria SL CY22 New Media Network 2A67 Sonus Networks 2C13, 4.2HS25 Datapolice ( Formula Factory BV ) 2.1D10 Aplicaciones y Proyectos Tic (Aptica) CY22 Newfield Wireless 2A66 Spaceyes 2E47 Dension Audio Systems Ltd. 2.1B10 Aviat Networks CY08 Newport Media, Inc 2E33 Sphere 3D Inc 2A97 Developing Solutions, Inc. 2.1EZ1 Barcelona Digital Technology Centre (BDigital) CY03 Nexage 2B103 Spinner GmbH 2C81 Digivive Services PVT Ltd 2.1A73 Barcelona Media CY03 NICE Systems 2B76 SPIRIT DSP 2H11 DMD Mobile Sdn. Bhd. 2.1B71 Bharti Airtel Limited CY02 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 53
  • 54. EXHIBITOR LISTINGMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 54 COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND Brightstar Corp. CY01 comScore 4.6HS52 eBuddy B.V 7C34 Comverse 8B83 Costales, Fernandez y Asociados SA CY25 CounterPath Corporation 4.6HS21 eGain 7D58 CSG International 8A67 CTTC CY03 Cygnus Broadband 4.7HS27 Endomondo 7E63 Duracell Powermat 8B127 Directorate General for Telecommunications and the Deutsche Telekom AG 4.1EHS14, 4.1EHS15 Enough Software 7D62 emporia Telecom Produktions- und Vertriebs GmbH & Co KG 8A139 Information Society CY03 Discretix Technologies Ltd. 2C72, 4.7HS22 Enterprise Lithuania 7H2 eServGlobal 8A69 EEN-Enterprise Europe Network CY03 D-Link Corporation 4.6HS38 Enterprise Lithuania IT Cluster 7H2 Ezetop Ltd 8C55 Emovilia CY03 Ecrio Inc. 4.2HS36 ETRONIKA 7H2 Gemalto SA 8A102 Etisalat CY20 Entre Marketing Ltd 1E19, 1F62, 4.4HS25 EVP International 7G7 Giesecke & Devrient GmbH 8B65, AV84 Eurostar Mediagroup CY22 Equinix 4.6HS02, 4.6HS05 Fastaxi SL 7E86 Golla Oy 8A50 France Telecom/Orange CY07, 4.7HS56 Facebook 4.6HS22, 4.7HS35, 4.7HS44, 4.7HS46 FeliCa Networks, Inc 7A107 Google Inc 8C25, 8C32 Fujitsu Limited CY15, 3.1HS125, 3.1HS87 France Telecom/Orange CY07, 4.7HS56 Fiksu 7H12 Gree Inc 8A167, 3.1HS19, 3.1HS21 Fundació i2Cat CY03 GCT Semiconductor, Inc. 4.5HS02 Fon Technology 7E69 GSMA Pavilion - GSMA 8C118 Geeksphone CY22 Google Asia Pacific Pte. Ltd 4.6HS49, 4.6HS53 fonYou Telecom, S.L 7F5 Huawei Technologies Co., Ltd 8A159, Z6.1, Z6.2, Z6.4, Z6.5, Z6.6 Genaker CY03 GSMA 2.1A68, 4.6HS13 Forum Telecom, Inc. 7F16 Innopath Software 8C67 GOVERNMENT OF CATALONIA /GENERALITAT DE CATALUNYA CY03 GSMA - Partnership Programme 4.7HS32 Garmin / NAVIGON - a Garmin Brand 7D36 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 Gowex CY25 HCL Technologies 2.1A36, 4.4HS19 GetJar 7H2 LG Electronics Inc 8B178 GSMA - Embedded House CY13 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, 4.6HS09, GfK 7C69 Morpho, e-Documents 8B76, AV79 IBM CY23 4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Grupo.Mobi 7E71 Motorola Mobility UK Ltd 8A28, 8A51 Ingenia Telecom, S.L. CY22 Ikivo 2F13, 4.6HS46 GSMA OneAPI 7B82 NEC Corporation 8A125, 8A150 INVEST IN SPAIN CY25 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 HaptiMap 7H14 NewNet Communication Technologies 8A169 JSC Ingenium CY25 Intrinsyc Software International, Inc. 4.7HS01 HeART BIT, Inc. 7A94 Nokia Siemens Networks 8C01 Juniper Networks CY06 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42 Mobbeel CY25 Kyocera Communications, Inc 4.5HS04 4.6HS09, 4.6HS11, 4.6HS12, Oberthur Technologies AV66, 8B68 Narada Robotics CY03 LG Innotek Co., Ltd 4.7HS19 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Orga Systems GmbH AV91, 8B70 Naranya CY22 MASTERIMAGE 3D 4.1EHS7 Hidden Brains Infotech Pvt.Ltd 7G4 Powerwave Technologies 8B109 NEAPOLIS CY03 Maxim Integrated Products, Inc. 4.3HS01, 4.3HS05, 4.3HS12, 4.3HS40 HR-Germany / iGRIP 7F10 Qualcomm Incorporated 8B30, 8B53 Panasonic Mobile Communications Co., Ltd. CY31 McAfee International Ltd 4.7HS42 IGTS 7H2 Rich Communications Ecosystem 8C118 Protección Online CY25 Mformation Technologies 1A56, 4.4HS31 Immersion 7C56 Samsung Electronics Co Ltd 8B169, 8B171, 8B175, 8B177, 8C167 Secretaría de Estado de Telecomunicaciones y para Microelectronics Technology Inc. (MTI) 4.6HS57 InMobiles BV 7H16 SanDisk Corporation 8B91 la Sociedad de la Información CY22, CY25 Micron Technology, Inc. 4.2HS18 Innova 7C62 Sicap 8B94 Simfonics Iberia S.L. CY22 MIPS Technologies, Inc. 4.6HS36 InQBarna 7E84 SK Planet Co., Ltd 8A147 SITmobile CY22 Mobile World Capital - Barcelona Conference Centre 4.9HS01 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 SK Telecom 8A142, 8A147 Sixtemia Mobile Studio CY03 Monotype Imaging Ltd 4.7HS36 InternetQ 7B26 Skyworks Semiconductor SAS 8C132 Solaiemes CY22 MontaVista Software, Inc 4.1EHS16 INTSIG INFORMATION CO., LTD 7E45 Symantec Corporation 8A171 Sybase 365 CY18 Movidius 2.1E51, 4.7HS06 Invensense 7B80 Symsoft 8C72 Telenor Group CY19 Movik 4.7HS14 Itero 7H2 Tecore Networks 8C78 Tempos21 CY03 MtekVision Co., Ltd 4.5HS01 Itinerarium 7F83 Teleca AB 8B79 Ubiqua CY25 Murata Electronics Europe 4.7HS38 iTo, UAB 7H2 TeleCommunication Systems, Inc. 8C115 Unkasoft Advergaming CY25 Nanoradio AB 4.7HS60 J1CK Mobile Systems 7B86 Telefonica S.A. 8A115 Urbiotica CY03 Netbiscuits GmbH 4.5HS11 Jabra / GN Netcom 7E58 Texas Instruments Incorporated 8A84 Vodafone Group Services Ltd CY29 NetLogic Microsystems Inc. 4.5HS44 Japan External Trade Organization (JETRO) 7A84, 7A88, 7A90, ZTE Corporation 8B145, 8C129, 8C139, 8C141 Zain CY21 NetNumber Inc 4.7HS47 7A92, 7A98, 7A103, 7A104, 7A106, 7A107, 7A112 Zed Worldwide S.A. CY22 Jarbull by Globsis 7F20 NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42 co., ltd. 7A100 ZONE 3 Zhilabs SL CY22 Nuance Communications, Inc. 4.7HS03, 4.7HS18, 4.7HS20 Polycom 2D01, 4.6HS06 Kaspersky Lab 7B38 Ford Motor Company Z3.2 Hall 3.1 Gallery Pontis 4.5HS29 Krusell 7E68 Qtel International Z3.1 QuantumWave Capital 4.7HS48 madvertise Mobile Advertising 7B102 Actix 8C66, 3.1HS16 RealNetworks Inc 4.0HS19 Mail2World, Inc. 7G9 ZONE 4 Antenna Software 3.1HS172 Red Bend Software 4.3HS50 Malcom 7E73 AuthenTec 3.1HS174 ROUTE 66 4.7HS04 mBlox 7D49 HTC Europe Co Ltd 1D34, Z4.1 AVG Technologies CZ, s.r.o. 3.1HS138, 3.1HS140 S Technologies Ltd 4.4HS03, 4.4HS05, 4.4HS07, 4.4HS09 mediba Inc. 7A90 ST-Ericsson 7D45, Z4.2 BridgeWave Communications 3.1HS86 Samsung Semiconductor Europe GmbH 4.0HS02 Metasite Business Solutions, UAB 7H2 Business Logic Systems 3.1HS186 Scalado 4.6HS27, 4.6HS61 Microgaming Software Systems Ltd 7H20 ZONE 5 Bytemobile 2B77, 3.1HS113, 3.1HS115 Shazam Entertainment Limited 4.2HS12 millenoki ltd 7B33 CelCite 2B13, 3.1HS44 Sierra Wireless AV44, 4.3HS02 milog Inc. 7A88 Ericsson 6E01, 6E30, Z5.1 Cloudmark Inc 3.1HS133 Sonus Networks 2C13, 4.2HS25 MIPI Alliance 7H10 Cognovo Ltd 3.1HS30 Sprint 4.1EHS10 MOBIBASE 7F3 ZONE 6 Colt Telecom 3.1HS26 SRS Labs 4.7HS10 Mobile Systems, Inc. 7E61 Communology GmbH 2B68, 3.1HS112 MobileKing GmbH 7D42 Huawei Technologies Co., Ltd 8A159, Z6.1, Stollmann E+V GmbH 4.6HS62 Critical Path 3.1HS42 MobOn 7H2 Z6.2, Z6.4, Z6.5, Z6.6 SYNAPTICS INC 4.7HS39 CTI Group 3.1HS50 Syniverse AV105, 4.1EHS8 Mocean Mobile 7B34 Deltenna 3.1HS181 Synopsys 4.2HS15 Mokipay Europe 7H2 Avenue DigitalRoute 3.1HS04 The Carphone Warehouse 4.1EHS19 Movilway 7B68 Acme Packet AV48 DxO Labs 2E47, 3.1HS88 TM Forum 4.6HS50 Mozilla 7A38, 7B96 ALCATEL ONE TOUCH AV10, AV12, AV32, AV33, AV34 Evolving Systems 3.1HS98 TomTom 4.3HS19 Mubiquo Apps S.L 7B90 ANADIGICS AV83 EXFO Nethawk 1G55, 3.1HS20 Ubiquisys AV92, 4.1EHS12, 4.3HS13 MultiActiva Mobile 7F81 Aricent Group AV86 Export Development Canada 3.1HS93 Verizon Wireless 4.1EHS3, 4.1EHS4, 4.7HS13, 4.7HS15 NDrive Navigation Systems SA 7C70 Atos AV06 Fujitsu Limited CY15, 3.1HS125, 3.1HS87 Vesta Corporation 4.6HS63 NeoSOFT Technologies 7F95 BelAir Networks Inc. AV03 FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175 VIMPELCOM LTD 4.1EHS5, 4.1EHS6 Neosono 7E85 BICS (Belgacom International Carrier Services) AV47 Fundamo 3.1HS168 VisualOn Inc 2.1D24, 4.7HS05 net mobile AG 7D35 Blippar AV35 Good Technology 3.1HS96 Wi-Fi Alliance 4.6HS48 Neustar AV89, 7A86 BlueRun Ventures AV100 Gree Inc 8A167, 3.1HS19, 3.1HS21 Wind River 2A17, 4.4HS02 NewPace Technology Development Inc. 7F89 Booz & Company GmbH AV116, 1F51 Hitachi, Ltd. 2.1D40, 3.1HS41, 3.1HS51, 3.1HS61 Yulong Computer Telecommunication Nokia Corporation 7H30, 7H40, 7I10 Brightpoint, Inc. AV78 iBasis 1E32, 3.1HS164 Scientific (Shenzhen) Co., Ltd 4.1EHS2 NTT Solmare Corporation 7C44, 6HS84 Carbon Diem AV35 Joyent 2.1A75, 3.1HS90 Octopod, Ltd 7B92 Ciena AV09, AV74 Kaelus 1D68, 3.1HS166 Hall 6 Oonair 7C35 Cisco 8A70, 8A111, AV64 Lime Microsystems 3.1HS100 OPENMARKET 7E42 Convergys 1G69, AV69 MediaTek Inc. 1C58, 3.1HS161 ACI 6HS4 openTrends Solucions i Sistemes S.L 7F93 Dell Marketing L.P. AV23 MicroStrategy 2.1C50, 3.1HS97 Aepona 7E44, 6HS8 OtterBox 7D60 Dialog Semiconductor AV108, 2F28 Mindspeed Technologies 1E57, 3.1HS131 Alcatel-Lucent 6C23, 6C63 Planet Media 7C83 Dialogic Inc. AV114 Movile 3.1HS184 Atlantic Provinces 6HS18, 6HS20 Plunge interactive 7F85 eeGeo lTd AV35 Movius Interactive Corporation 3.1HS126 Brightcove 7G8, 6HS28 Podsimka LLC 7A72 Emitac Mobile Solutions AV25 Nextreaming 3.1HS176 Ericsson 6E01, 6E30, Z5.1 Private Planet 7C30 Freescale Semiconductor AV27 NGMN Ltd 3.1HS114 IMA (Israel Mobile and Media Association) 6C43, 6C50 QITLABS 7D83 Freescale Semiconductors UK Ltd AV35 Nielsen 3.1HS149 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 Qustodian 7F84 Geonovo Limited AV35 Nomor Research GmbH 3.1HS56 MobiTV, Inc 6HS10 Roambi 7C106 Giesecke & Devrient GmbH 8B65, AV84 Oasis SMart SIM 3.1HS185 NTT Solmare Corporation 7C44, 6HS84 RubicPro Ltd. 7F1 Imperial College London AV35 Packet 1 - Greenpacket Sdn Bhd 3.1HS101 Sony Ericsson Mobile Communications AB 6E01 RUNTASTIC 7F91 INSIDE Secure 2D88, AV72 Peregrine Semiconductor 3.1HS01 Telmap Ltd 7C42, 6HS24 Sennheiser Communications A/S 7D56 Iwireless Solutions AV35 Picochip 1E57, 3.1HS127 Transaction Network Services (TNS) 6HS80 Service2Media 7B35 Location Labs / Safely AV100 PMC-Sierra Inc. 3.1HS08, 3.1HS10 Urban Airship 6HS82 SHIFT inc. 7A106 LSI AV76 Procera Networks 2.1A39, 3.1HS170 ShinobiControls 7G6 Marvell Semiconductor, Inc. AV55 Rambus Inc 3.1HS09, 3.1HS13 App Planet SlashMobility 7E83 Metaswitch Networks AV81 Redknee 1E37, 3.1HS165, 3.1HS171 Sling Media Inc 7E52 AddFleet 7E87 Millennial Media AV42 RGB Networks 3.1HS34 Smaato 7C38 ADEYA SA 7F24 mimoOn GmbH AV109 Sonim Technologies 3.1HS102 SOFT FOR YOU, SL 7F87 Adfonic 7A96 Mobile World Live AV05, AV20 Sycamore Networks, Inc. 3.1HS155 Spicysoft Corporation. 7A98 Adtriple 7E73 Mobilize AV35 Symmetricom, Inc 3.1HS99 ST-Ericsson 7D45, Z4.2 Aepona 7E44, 6HS8 Morpho, e-Documents 8B76, AV79 Tecnotree Corporation 1C50, 3.1HS187 STMicroelectronics 7C18 AGENCE FRANCE PRESSE 7D64 Myriad Group AG AV102 TeleTech 3.1HS147 Synctur 7D87 agmis, UAB 7H2 Neustar AV89, 7A86 TeliaSonera AB 3.1HS31, 3.1HS33, 3.1HS35, 3.1HS36, 3.1HS37 Tajseed Co. Ltd. 7D46 Airpush 7A80 Oberthur Technologies AV66, 8B68 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72 TeleSoftas UAB 7H2 ALK Technologies Ltd 7C80 Openet AV94 T-GAIA Corporation 3.1HS05 Telmap Ltd 7C42, 6HS24 ANALOG TWELVE Co., Ltd. 7A102 Oracle AV60 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 theChanner 7E81 Apadmi Ltd 7C28 Orga Systems GmbH AV91, 8B70 Velocent 3.1HS83, 3.1HS84 Thumbstar 7C28 Apperian, Inc 7G11 PacketVideo AV38 VeriFone 2D06, 3.1HS129 TransferJet Consortium 7D22 appMobi 7E75 Pinger AV01 Vidiator 2D05, 3.1HS58 Upstream Mobile Marketing Limited 7D61 arara inc. 7A92 Renesas Mobile Corporation AV16 ViewSonic Europe 2H10, 3.1HS54 Uwanna Inc 7G10 Artificial Solutions 2F13, 7F86 RFMD AV71 Vlingo 3.1HS24 VALID 7B84 Auris 7F16 Rovi Europe Limited AV90 Volubill 1B18, 3.1HS162 VELTI 7C58 BACKELITE 7D84 SEVEN Networks AV41 Wireless Intelligence 3.1HS85 Vopium A/S 7F12 Baltic Car Equipment 7H2 Sierra Wireless AV44, 4.3HS02 Voxtrot 7A82 SmithMicro Software AV22 Hall 4 Baltic Web Studio 7H2 Vserv Digital Services Pvt. Ltd 7H1 Stream Communications AV35 BCN touch 7E80 WAC Application Services Ltd. 7C82 4G Americas 4.7HS50 BIJUTSU SHUPPAN NETWORK Co., ltd. 7A103 Sub10 Systems Ltd AV35 WIN Information Technology Inc 7B104 Acer Europe S.A 4.1EHS9, 4.1EHS13 BlackBelt SmartPhone Defence Limited 7C28 Syniverse AV105, 4.1EHS8 Wireless Media 7D80 AdaptiveMobile 4.6HS01 BlackBerry by Research In Motion Ltd 7B42 TATA Communications (America) AV99 WorldConnect AG 7B98 Adobe Systems Incorporated 1C31, 4.1HS37 Blinzy Studios 7D81 The Western Union Company AV87 wöwbile Mobile Marketing 7D85 Airvana LLC 4.7HS58 Brightcove 7G8, 6HS28 TriQuint Semiconductor 1B55, AV97 Yospace Technologies Ltd 7D20 Altair Semiconductor 4.6HS23 Business Support Solutions 7C28 Ubiquisys AV92, 4.1EHS12, 4.3HS13 Zyncro 7F82 Amobee 4.3HS15 BuzzCity Pte Ltd 7E47 UK Trade & Investment AV35 Wipro Technologies AV30 Aptina Imaging Corporation 4.5HS16 Canonical 7C87 Hall 8 Wolfson Microelectronics AV95 ASUS Technology PTE. LTD 4.4HS14 CELSYS,Inc 7C44 Atmel Corporation 4.3HS10 Ciklum 7F14 2LK DESIGN LTD 8B192 Wood & Douglas AV35 Audience, Inc. 4.7HS31 CooTek 7C90 Acision Nederland B.V 8A86, 8A93 austriamicrosystems – TAOS 2H02, 4.5HS14 Counterpoint, SL 7F80 Actix 8C66, 3.1HS16 Avvasi Inc 2A97, 4.6HS39 Coyote Systems 7C81 AirWatch 8B110 Aylus Networks, Inc. 4.6HS07 CRI Middleware Co., Ltd. 7A104 Amdocs Management Limited 8B101 Broadcom Corporation 4.1HS02 Deezer 7C86 AT&T 8A77, 8A80 BroadSoft, Inc. 2.1A12, 4.1EHS11 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97 Cellebrite 8B71 Cambridge Broadband Networks Limited 1G26, 4.3HS30 Digimarc Corporation 7B70 Celltick 8B73 Cambridge Silicon Radio Ltd 4.0HS27 Down to Moon 7E82 Cisco 8A70, 8A111, AV64 Citibank N.A. 4.1EHS1 eBay Inc 7D90 CLX Networks 8C72 PAGE 54 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 55. EXHIBITOR NEWS MACH, the leading provider of Service attacks, while reducing cloud-based managed losses caused by human error. communication services, today Joseph George, Director Fraud announced the launch of its M2M & Revenue Assurance, MACH, Revenue Protection Solution, commented: “MACH’s M2M designed to help M2M service Revenue Protection Solution providers reduce losses from reduces the impact of fraud to an fraud and malicious activity on absolute minimum, helping M2M their networks. Part of its broader service providers to protect Revenue Protection portfolio, the revenues and ensure services are new solution helps M2M service correctly billed for.” providers protect against fraudulent threats, including SIM Come and visit us at stand 1H49 cloning, call selling, and Denial of or contact us via: info@mach.comMWC12 Daily DAY2_DAY2 23/02/2012 14:23 Page 55 SIM-only is a great low-cost option to attract new customers, and is growing in many wireless markets. Simplifying distribution and removing handset subsidies helps to dramatically reduce customer acquisition costs. Evolving Systems’ Dynamic SIM AllocationTM, used by wireless MACH Revenue Protection Solution Helps carriers globally, is especially M2M Service Providers Reduce Fraud Losses valuable to carriers offering SIM- only. The ultimate in just-in-time allocation of resources, it allows a universal SIM card to be used for Building all products, and provisioned only when first used – dramatically cutting customer acquisition costs. a Better But although the SIM is generic, the customer needn’t be. Dynamic SIM Allocation lets the user tailor SIM-only their services via their device as CTS, Crypto Telecommunication provides seamless end-to-end built-in SD card 32 GB in encrypted mobile device you have, with NUME part of the provisioning process. The Security S.A. presents the most protection for you GSM connection, form. NUME uses VoIP technology. you can be sure that all your private user gets the service they want, and powerful hardware encryption using strong voice, data, SMS, MMS Encrypted communication between information, transactions and Offer the carrier ensures the right tariff – device – NUME. NUME, a small and E-mail encryption. It has users can be established via 3G conversations are secured. prepaid or contract - is applied. portable dual-processor encryptor, compatible implementations for network or through CTS company can be connected via Bluetooth or Windows, MacOS, Apple iOS, SIP server, using direct Internet Come and visit us at 2F14 or Evolving Systems - Hall 3.1 Suite cable to any mobile telephone, Android, Symbian, Blackberry access via Wi-Fi or WiMax. So contact us:, 98 - tablet PC or standard PC. NUME operation systems. NUME has a wherever you are, whatever modern Worlds first Migration to 4G networks With its modular architecture, presents both opportunities and the Jinny 4GMC can act as a CS/PS portable challenges to mobile operators: SMSC, an SMS Router, an IP-SM While LTE provides better Gateway or an SMS Store. Each spectrum utilization and module can scale independently answers the demands for the depending on the requirements. A voice and increasing mobile broadband rules engine allows configuration traffic, it has no circuit-switched of routing, filtering and charging voice and SMS support. This actions using a very simple web- requires an IMS overlay to based interface. data encryptor provide equivalent services to Without needing additional the subscribers. hardware or software, the Jinny The transition to All-IP requires SMSC provides a wide range of massive investments and will take features that enable operators to years to finish. During this period, boost customer loyalty and the challenge to the operator is to messaging revenues, like manage a hybrid, circuit-switched personal black/white lists, and packet-switched network in forward, auto-reply and Closed such a way that customer User Groups. experience is maintained. The 4G SMSC is founded on The Jinny 4GMC has native Jinny’s distributed componentised support for both IMS and 2G/3G architecture, which supports the circuit switched networks. This industry-leading performance, provides a seamless customer high availability and cost-effective experience regardless of the scalability for which Jinny network they are attached to: from products are known. Jinny Demonstrates the Next store-and-forward capabilities to personalization and charging. It Come and see a demonstration Generation of IP-Ready Messaging also simplifies the network of the Jinny 4G Messaging architecture, bypassing the need Centre in Hall 1, at Stand 1E38, for a separate IP SM Gateway. or visit at Mobile World Congress MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 55
  • 56. EXHIBITOR NEWS Procera¹s PL20000 is the industry¹s PL20000 offers network operators a first 100GE capable Intelligent Policy no compromise solution that enables Enforcement (IPE) platform, with massive growth and without support for up 320 Gbps of throughput sacrificing scalability or service in a single system, and multi-system creation capabilities. The PL20000 performance scaling up to 5 Tbps.It is removes previous limitations forMWC12 Daily DAY2_DAY2 23/02/2012 14:24 Page 56 designed for the most stressful subscriber provisioning, policy network deployments, with the interactions, policy enforcement, performance and capacity to handle charging, application identification, up to 10M subscribers with fully analytics, and congestion Visit Procera at personalized services in a policy management that constrained or in enforcement configuration. The network services and profitability. Hall 2.1 Stand# 2.1A39 Polystar, a leading supplier of Polystar’s future proof and New PacketLogicTM Service Assurance, Network powerful product portfolio will aid Monitoring and Test Solutions, is Yoigo vision of delivering high PL20000 - Provide carrier- selected by the Spanish mobile quality mobile services to the operator Yoigo (owned with a Spanish market. Apart from giving scale personalized share of 76% by TeliaSonera) to Yoigo full visibility of the network supply network-wide Signalling performance and services quality, Monitoring and Service Assurance Polystar reporting tool Jupiter also services and grow your solutions, ensuring end-to-end adheres to the important Spanish service quality. Polystar’s products SETSI regulation’s quality KPIs. business have proved to conform to all technical requirements and will be Come and visit us at stand deployed on Yoigo’s network, 1E04 or contact us via replacing the existing system. JDSU introduces PacketPortalTM, providers, no longer limited by business, monitoring or an industry first using a revolutionary information blindspots, can address management application. Polystar Selected by cloud approach to intelligence the issues of driving costs down, PacketPortal now lets you see collection. By decoupling data maximizing the customer experience the network the way your capture and filtering from and delivering exciting new tailored customers experience it. Yoigo for End-to-End management and analysis, JDSU is services. Powered by an open value- able to dramatically reduce the cost, creating platform combined with a Visit the JDSU Booth in Hall 1, Service Assurance size and complexity of information comprehensive partner model, stand 1G63 to find out more collection bringing unprecedented PacketPortal delivers the right about the unique PacketPortal and massive scale. Now service intelligence at the right time to any solution or visit JDSU PacketPortalTM Redefining Customer, Content & Network Intelligence 500 Million Come talk to the company that has complete solution that enables provided advanced mobile device mobile operators, managed Devices…Managed™ management in the field for the most service providers and enterprises demanding customers in the world— to remotely manage, support and Fujitsu is showing the new quad- there, experience Fujitsu features Come and visit our stand at over 500 million devices managed— secure all types of mobile devices core ‘superphone’ with ultra-fast like waterproof performance for ‘Courtyard CY15’ or contact us and more being supported every day. across all network types. OS, along with the worlds thinnest yourself. Fujitsu is the one via the Fujitsu website 500 million devices—that is why 6.7mm waterproof Smartphone, Smartphone maker with vertically ( Mformation® Technologies Inc. is Come and see us at Mformation’s and much more. You will be able to integrated manufacturing, a global the leading global provider of stand: in Hall 1, Stand A56, or touch and try all the incredible new ICT presence and comprehensive mobile device management contact us at Smartphones and tablets by Fujitsu expertise ranging from (MDM) technology, offering a at the Fujitsu stand. While youre supercomputers to tablet PCs. Fujitsu Delivers Virtuoso Performance PAGE 56 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 57. EXHIBITOR NEWS A new consumer survey, willing to spend more, if operators commissioned by Comptel engaged with them more. Corporation, the leading vendor of Comptel offers solutions which Customer Engagement software, combine the ability to collect a large has revealed that two-thirds of amount of data, make sense of them consumers feel neglected by their through advanced analytics, and take mobile operators and that almost engaging action through policy half are likely to churn within the control, charging or service fulfilment. next two years as a result. The survey also reveals how For a copy of the research consumers in United Kingdom, results, please visit ComptelMWC12 Daily DAY2_DAY2 23/02/2012 14:24 Page 57 France, Germany and the United ( at booth States would be more loyal and #1C06. Wi-Ex, a leading provider of LifeVibes multimedia software Gingerbread, and video editing for consumer and commercial mobile now features in 2 out of 3 Android- Honeycomb. Most recently, it has signal boosters for the home and powered handsets. That’s 200 greatly simplified the integration office, is showcasing its zBoost Survey Reveals Customers million devices! The development of LifeVibes VoiceExperience for European product line including the of multimedia framework Ice Cream Sandwich. You can hear zBoost-ONE UMTS 3G Signal Booster Need More Love From solutions has been key to bringing LifeVibes VoiceExperience for and zBoost for home and office. multimedia to Android devices. yourself on the NXP Software zBoost eliminates mobile phone Their Mobile Operators And, as an OHA member, NXP stand Hall 1, A15. Make a real-life notspots by increasing the mobile Software played a significant role. call and hear the amazing clarity signal indoors and eliminating It started by contributing to the of LifeVibes noise suppression, dropped calls. With zBoost, users audio effects framework in echo cancellation and HD Voice. can take full advantage of voice, data and Internet services on their iPhone, Blackberry, DROID, smartphone and other connected devices including iPad and tablets including 3G high-speed data and video, instant messaging, pictures and more at home and in the office. Discover why LifeVibes Visit us at stand 2J29 Or at software is big in Android devices zBoost Your Mobile MIPI Alliance today announced a battery interface for mobile devices Phone Notspots which improves consumer safety, battery performance, lessens the battery’s environmental impact. The robust, scalable and cost efficient single-wire communication interface is the first standard to address these key issues. Mobile The RFMD® RFRD730x RF device users can now look for smart platforms bring together ultra- batteries with longer lifetime, safe, efficient PA families and high environmentally-friendly battery performance switch and antenna chemistry as well as increased management products into a safety through temperature complete RF reference design MIPI® Alliance monitoring and decreased risk of for LTE smartphones, tablets, counterfeit products. Plus, ultra books, and M2M devices. Enables Smart, Safe, members of the mobile device The RFRD730x family of RF ecosystem – OEMs, chipset platforms delivers a quantum Performance-Enhanced suppliers, battery slave IC suppliers leap improvement in transmit and battery pack manufacturers – power efficiency and LTE will benefit from a commonly harmonics management versus Batteries for accepted battery interface that previous generation solutions. saves design and manufacturing The RFRD7301 provides a Mobile Devices complexity, reduces chipset space Hall 7, Stand 7H11 complete RF platform for and improves cost margins. For MIPI® is a registered mark of simultaneous voice and data more information, go to MIPI Alliance, Inc. transmission architectures (SV- Complete Mobile RF . To see a LTE), while the RFRD7302 working demonstration of the Media Contact: provides world HSPA+ and North For further information or to Reference specification, visit the MIPI Alliance Marcia Barnett American LTE coverage. Other request a meeting with RFMD at booth in Hall 7, 7H11 at Mobile 214-868-8861 variants are available for various MWC, contact us at Designs World Congress. frequency band requirements. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 57
  • 58. PROGRAMMEMWC12 Daily DAY2_DAY2 23/02/2012 14:24 Page 58 DAY 2 Tuesday, February 28, 2012 Keynote 4: Mobile Cloud: The Home of the Future Conference Sessions Exploring the Mobile Cloud Embraces Mobile Cloud 11:00 - 12:30 14:00 - 15:30 Keynote 3: Mobile Operator Strategies in Location: Hall 5 - Auditorium 1 Location: Hall 5 - Room 6 Developing Markets As individuals and enterprises become increasingly mobile, the Mobile cloud services, ranging from email, messaging and storage 9:00 - 10:30 demand for online storage, delivery and access of content and solutions to gaming applications are increasing rapidly. What’s more, Location: Hall 5 - Auditorium 1 availability of services is exploding. This is a mobile cloud world, a the user experience in the home is extending; cloud services are world where one’s entire life must be accessible remotely and being accessed by multiple media devices using both mobile and The positive impact of mobility on developing economies is well instantly from any device of choice. In this scenario, players across fixed line connections. While this choice is potentially empowering documented, and as the number of global mobile connections the industry, including regulators, must collaborate to address the for the user, it can create a fragmented user experience as the continues to grow, many of the additional connections will come challenges of technological reliability, online privacy, user safety as delivery of content may not always extend to all the user’s devices. from the developing world. But bridging the digital divide is about well as cultural barriers. In the end, users’ demand to have personal How can the user pay for cloud content once, but access the same more than merely providing access to mobile phones. clouds, be it for entertainment or work, will pose a number of content seamlessly on multiple devices in the home, regardless of How have operators tailored their business models to thrive in a challenges for all participants in the ecosystem, including whether using a mobile or fixed line connection? world where economic constraints are most harsh? How have the governments. This session will explore what mobile network operators and other services they have provided helped to enrich the lives of consumers How will the mobile industry deliver a seamless service experience service providers can do to ensure that the user remains at the and communities? What impact will mobile have on users who are while dealing with this new paradigm where all our content is centre of the cloud experience as cloud content and media devices accessing the internet for the first time? How can this spur a new stored online? Where are we in terms of readiness and ability to continue to proliferate. wave of innovative services and help the developing world to offer reliable and affordable cloud services? And which are the continue its upward trend of economic inclusion? biggest hurdles to overcome as these services become widely The CEOs of many of the world’s leading operators will share their adopted worldwide? Mobile Advertising: Mobile in the Marketing insights and pioneering work in this developing world in a keynote CEOs from across the value chain will discuss the future of the Mix - Does Having an App Count? which will challenge conventional wisdom and paradigms from the mobile cloud, its requirements and drivers, and innovations we can 14:00 - 15:30 developed world. expect to see in the coming years. Location: Hall 5 - Auditorium 3 Mobile has the potential to be all things to all men when it comes KEYNOTE SPEAKERS: KEYNOTE SPEAKERS: to advertising. Big screens and fast networks mean mobile can MODERATOR: compete for eyeballs with TV and movies; search puts it up against MODERATOR: the fixed internet; SMS and messaging are possible replacements Siki Mgabadeli, Stuart Carlaw, CRO, ABI Research for direct mail. But is such a blanket approach the right one? What Freelance Anchor & Producer, SAFM is the ‘right’ use of mobile in advertising? Does the contextual Ben Verwaayen nature of mobile actually mean that we should be talking about Sunil Mittal CEO marketing, not advertising? CEO & MD Alcatel-Lucent This session will ask how mobile should fit into a brand’s cross- Bharti Airtel platform marketing strategy. It will consider how we should John Chambers conceptualise mobile, whether in terms of its potential to create a Santiago Fernández Valbuena Chairman & CEO short term splash or to build and support long-term consumer Chairman & CEO Cisco engagement. Telefónica Latin America René Obermann Jo Lunder CEO CEO Deutsche Telekom VimpelCom All details correct at the time of going to print. Please visit the Information Points at Mobile World Congress for any updates or changes to the Conference programme. PAGE 58 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 59. PROGRAMMEMWC12 Daily DAY2_DAY2 23/02/2012 14:24 Page 59 DAY 2 Tuesday, February 28, 2012 Mobile Applications: Building for Tomorrow - Mobile Cloud: Cloud & Network Intelligence Mobilising the Retail Business The Evolution of App Development 16:00 - 17:30 16:00 - 17:30 14:00 - 15:30 Location: Hall 5 - Room 6 Location: Hall 5 - Room 5 Location: Hall 5 - Auditorium 2 In recent years operators have struggled against the threat of It’s not news that mobile technologies are making a huge impact on The changes in the app-development environment have been many disintermediation from disruptive Over The Top players and the the retail business. Instant price comparison, mobile payment and varied over the last few years. The journey from 2007, when prospect of being relegated simply to ‘pipe’ status, dumb or not. technologies, competitive online alternatives and the convenience the market that didn’t even know what apps were, let alone really Today, technology trends offer operators the chance to gain renewed appeal that mobility brings to the casual window-shopper have use them, to where we are today has already seen the rise and fall relevance for their customers. surely changed the way we all shop and this industry works. of several development platforms. This fluctuating landscape has The increasing convergence between networks, IT and cloud By leveraging on better knowledge of consumer behaviour, forced developers to make difficult choices about what to develop capabilities offers operators many new ways of understanding their demographics and context, retailers are developing more attractive for which platform. Plus it’s getting harder and harder for individual customers, networks and services. This in turn opens up a wealth of ways to improve the overall shopping experience, all the way from apps to stand out as they become victims of their own success. opportunities to deliver smarter services, engage in timely ways with inventory management - one of the most important secrets of the This session will look at the current app development landscape and customers and identify cost savings. trade - to mobile payments and transactions and it seems that the will examine the emerging trends that will shape the future smartphone revolution has just started to redefine the retail business. The visibility and control enabled by combining cloud ecosystem. Speakers will discuss the drivers for change, the value of methodologies with extra intelligence in the network will be vital to This session will bring together executives from different players in HTML5 versus developing for native platforms and the problem of reclaiming a share of customers’ attention and wallets. This session the mobile retail ecosystem to discuss the latest trends and drivers discovery. They will also look beyond handset-based apps to mobile examines practical experiences at the cutting edge of such activities that are shaping this revolution. apps for TV, for cars etc, and will consider what the ecosystem and and looks at where such capabilities will lead. business models for non-handset and cross-platform apps look like. Mobile Enterprise: Maximising Workforce Mobile Advertising: Context is King - Productivity in the Age of Consumerisation Mobile Health: Emerging Markets - Advertising & Marketing with Mobile Social 16:00 - 17:30 Partnerships for Growth Media Location: Hall 5 - Auditorium 2 14:00 - 15:30 Location: Hall 5 - Room 5 16:00 - 17:30 The enterprise is becoming increasingly mobile - and personal. The Location: Hall 5 - Auditorium 3 lines between work and personal lives are blurring; the use of The emerging economies present a challenge for mHealth equal to, but personal mobile devices in the workplace is adding to the different from, the more mature health markets. Many regions lack It’s no surprise that, given mobile’s inherently personal nature, it has grown quickly to be a major channel for social media. This complexity for enterprise IT departments which must manage this robust health infrastructures and even basic health care provision, proliferation of personal mobile devices and ensure device security. which presents considerable difficulties in improving locals’ health. But willingness of users to engage with mobile social networking offers real opportunities for brands to create contextually relevant In light of this growing consumerisation of IT, how can enterprises the lack of legacy health systems and universal healthcare support may most effectively mobilise securely? Are bolt-on mobile enterprise mean that the benefits of mobile health can be felt in the emerging messages for their customers. solutions sufficient, or is it necessary to integrate mobile solutions economies much sooner than in the developed nations. Advertisers are already getting get a grip on PC-based social media: deep within the enterprise’s infrastructure fabric? What is clear is There is no one-size-fits-all model for bringing these benefits to eMarketer predicts social network advertising revenues to reach that enterprise mobility needs to offer a compelling user experience. people on the ground but it is generally agreed that partnerships US$10 billion in 2013, almost double the $5.5 billion forecast for 2011. But the personal gets more personal and the contextual more This session will showcase examples of solutions that are will be a fundamental feature. The varied capabilities – commercial, successfully mobilising the enterprise. It will also discuss the technical, regulatory, cultural - needed to deliver fully realised contextual with mobile, so marketers still have a lot to contend with before marketing via mobile social networks really lives up to its challenges faced by mobile network operators and other service mHealth services means that no single player can do it on their providers in rolling-out mobile enterprise solutions in the age of IT own. potential. consumerisation and will ask how enterprises can most effectively This session will consider how partnerships will work in the This session will ask how the combination of presence and social utilise mobile technologies to maximise workforce productivity. emerging markets to deliver successful mHealth services. It will context that mobile offers can be used for brand advertising. It will discuss the efficacy of existing mHealth projects and consider how ask whether audience targeting and relevance is more assured via to build sustainable mHealth business models for low and middle the mobile channel, and how the mobile social media approach can Mobile World Live Keynote income countries. fit with a wider advertising campaign. 18:00 - 18:45 Location: Hall 5 - Auditorium 1 The Mobile World Live keynotes will once again feature the industry’s leading lights, sharing their visions for the future of mobile technology. These special stand-alone evening sessions are a break from the traditional format, and are the only Mobile World Congress conference sessions to be broadcast live over the internet and via Mobile World Live TV. In 2010’s inaugural Mobile World Live Keynote, Google’s executive chairman Eric Schmidt famously proclaimed Google’s new strategy of putting “Mobile First!” The following year saw Eric Schmidt return to give an update on the meteoric rise of Android and emphasised the importance of LTE and cloud computing to the future of new mobile services and innovative technologies. Make sure to once again join Google’s executive chairman Eric Schmidt for what promises to be another excellent and thought leading contribution to the Mobile World Live keynote programme. KEYNOTE SPEAKER: Eric Schmidt Executive Chairman Google MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 59
  • 60. CONGRESS IN PICTURESMWC12 Daily DAY2_DAY2 27/02/2012 19:46 Page 60 PAGE 60 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 61. CONGRESS IN PICTURESMWC12 Daily DAY2_DAY2 27/02/2012 19:47 Page 61 MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 61
  • 62. APPS NEWS Ford announced that its AppLink smartphone app voice-control system will be available globally. The technology allows users to By Steve Costello control their smartphone apps in the car using voice control via the SYNC By Tim Ferguson connectivity suite that connects to smartphone using Bluetooth. Ford said it plans to work closely with developers to provide the bestMWC12 Daily DAY2_DAY2 27/02/2012 19:47 Page 62 services through AppLink. Jibe Mobile said it had delivered the first developer application based on joyn, the GSMA-backed effort Apps GSMA calls for enabling mobile apps with NEWS IN BRIEF... forget is the consumer doesn’t care. support for rich If you build something that fits one players communication features. The purpose really well, if that’s HTML5 Ford reveals in-car efficient apps company is showcasing eight or something else, it doesn’t matter.” voice control app debate compatible products, built Head of Telefonica’s BlueVia, Jose using its Jibe SDK, running Valles, said the increase in internet- HTML5 on the Vodafone network. connected devices will make HTML5 web apps more relevant but not to the relatively low amount of data traffic.” potential extent that web apps will be wiped out. “I don’t think [HTML5 is] going to he GSMA announced an A driver behind this is the spread of “network unfriendly” applications that kill native apps but there is going to be T initiative to help manage are not optimised for mobile networks, By Steve Costello a migration of the percentage of growing data volumes and which have unique requirements and evelopers and businesses usage of the applications to HTML5.” signalling demands generated by constraints that are not present in the D debated the potential of HTML5-based apps to replace their native siblings at Session moderator, IDC analyst Scott Ellison, meanwhile suggested that native apps will always be one smartphones. The organisation has created a developer’s guide which it said will fixed internet. Backing the efforts, a taskforce of 22 operators has been created, which will Congress yesterday. step ahead of web apps. “As we see help ensure applications are “more work with “all areas of the mobile Speaking on the ‘Mobile HTML5 begin to catch up to native user and network friendly,” supported application ecosystem,” including Applications: Apps for All - How OS capabilities, the native OSes will by the launch of a Smarter Apps developers, platform providers, app Apps are Changing our Lives’ evolve again,” he said. Challenge intended to drive the store owners, handset makers and Jibe claims session, TripAdvisor VP, Mobile However, MD Rob development of efficient mobile apps. network equipment providers. joyn first Partnership, Nathan Clapton, said Grimshaw argued that HTML5 It was noted that the well Operators involved include Bharti the fact the apps are “so well does have the potential to replace documented consumer demand for Airtel, KT, NTT Docomo, Orange, established in the consumer mindset native apps. replaced its apps has “resulted in a greatly Rogers Communications, Telecom around the world” means it will be iOS native app last year, replacing it increased signalling load at the Italia, TeliaSonera, Verizon Wireless, tough for web apps to outcompete with an HTML5 web app, which has network level, compared with the VimpelCom and Vodafone. them. “I think on a technical level proved popular. The company has there are certain functions that also boosted revenue from the app native apps provide much better as a result, with Apple no longer than HTML5,” he added. CEO of apps analytics firm taking a cut from subscriptions. “HTML5 will take down native WhatsApp passes 2B Distimo, Vincent Hoogsteder, agreed that native apps will survive. “I don’t think [HTML5] will kill apps. Why do you need a native app if it can all be done on the web? Apps are the aberration, not the message per day mark native apps. What we sometimes web,” he said. By Matt Ablott essaging apps company China Mobile touts China Mobile now has 169 million of its 655 million M WhatsApp has seen its users sending more than 2 billion messages per day, Jan apps platform strategy subscribers registered on the platform. Some 115,000 apps are available on the store and Li Yue Koum, the company’s CEO, told Congress yesterday. “It’s been a really humbling said that it had clocked up 670 experience to witness that, and to million downloads to date. understand that so many people “Compared with Apple we have a are relying on something we built,” long way to go, but it shows the he said. The company passed the 1 potential,” he added. “We are the billion mark in October 2011. not until it was evolved from its gateway for selling services in the Koum described the core basic premise – to send status Chinese market.” features of WhatsApp as “basic updates to contacts – that it But it’s not just about selling apps. Li messaging, group chat and media became a success. Discussing the Yue said the platform was also using sharing.” However, usability is also original incarnation, Koum said: enabling services such as a job a key consideration, with the “we built it, we really loved it, we creation scheme for college graduates, executive noting that “we also got no traction whatsoever.” which is live across 2,000 universities worked hard to make sure that it’s After moving toward a more with 3.7 million registered users. really simple, and worked hard to traditional messaging proposition, Sharing the stage with Li Yue, make sure that the application is “overnight, we saw just huge, AT&T Mobility CEO Ralph de la always working correctly.” huge uptake and user response – Vega also outlined how the US Cross-platform support has been it was great.” operator was reaching out to apps a key part of WhatsApp success, Koum said that the reasoning Launched in 2009, Li Yue said developers. “We need to embrace with Koum noting that it currently behind its adoption of a hina Mobile president Li Yue that Mobile Market had developers and treat them like our supports six platforms. He said that subscription business model was C used his keynote address at Congress yesterday to talk up the importance of its Mobile “fundamentally changed revenue model” as China Mobile embraces what he called a “smart our customers,” he said. “We not waiting for developers to come to us – we‘re going to them.” the company has “worked really hard” to enable this – “if you have iPhone, or BlackBerry, or Android, two-fold: user experience – “people don’t wake up every morning and say they want to see more Market apps platform to enable the channel” strategy. “Mobile Market To this end, de la Vega cited the or Nokia, or Windows Phone, you advertising” – and to avoid the need world’s largest mobile operator to has become a crucial platform for AT&T Foundry developer centres can message with your friends.” to amass subscriber information. reach out into new market us both as a cooperation platform up and running in California, Texas Although the app is now seeing “We don’t really want to collect any segments. and a way to sell to users,” he said. and Israel. some considerable success, it was data about our users,” he said. StripADnyukoplus.pdf 1 2012/01/26 13:17:59 PAGE 62 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 |
  • 63. APPS NEWS Jon Summers, SVP, App & SVC Services, AT&T By Steve Costello Time: 14:00MWC12 Daily DAY2_DAY2 27/02/2012 19:47 Page 63 What will be the theme of your presentation? I’ll be talking about how AT&T is moving network services into the cloud, and making them addressable by turning them into platforms and exposing them as APIs. We’re exposing our tools and capabilities to developers, so they can build innovative apps and services much faster than previously possible. How do you see the role of the operator in the apps ecosystem? Brightcove’s App Cloud At AT&T, we have a fast, widely-available network, top-tier cloud Q&A r infrastructure, and developer tools and APIs that are second to none. By making all these capabilities available to developers and start-ups that might gains push notifications have minimal resources, we can accelerate the pace of innovation and deliver the great new apps and services that our customers expect. Building for and analytics Why should developers look to work with operators rather than aligning with a platform play? Tomorrow - The We aren’t necessarily looking for exclusive arrangements with developers. Evolution of App But we do bring capabilities to which developers might otherwise not have access. AT&T offers developers the opportunity to create and refine their Development apps on the full range of mobile platforms. loud content services C In addition, our network knowledge has enabled us to create developer tools, company Brightcove today such as the recently-introduced Application Resource Optimizer, that allow announced an update to its programmers to fine-tune their apps to be as data- and energy-efficient as App Cloud platform, which is possible. We will continue to innovate with new capabilities that enable designed to enable digital media developers to take full advantage of the AT&T Network. and marketing companies to build We are really positioning ours to be the most open, secure, and feature rich and operate cross-platform native network when it comes to enabling application innovation. apps for iOS and Android smartphones and tablets. Which technologies do you think will be important in next-generation apps? The new release provides additional Cloud is a major driver and enabler in mobile apps, from the consumer level capabilities in two areas: content to the enterprise. At our annual developer summit in January, we announced analytics and push notifications. several new cloud offerings, including the Cloud Architect solution and our Ashley Streb, VP of technology support for the OpenStack ecosystem. Our solutions enable developers to for the company, told Mobile World both run their apps in the AT&T Cloud while also leveraging our Cloud Daily that with the analytics tools, is “trending hot” in order to enable content. “This really helps you fine- platform to access a variety of network and billing APIs. We also announced a “we’re looking at enabling real-time further, targeted promotion. tune you strategy in terms of sending beta version of our Developer Center For Health offering. The Developer insight into how content is being The push messaging tools enable out notifications,” he continued. Center ForHealth is an open set of developer tools and infrastructure for consumed by users within the app.” content providers to send messages to Brightcove announced general building connected fitness- and health-related apps. This can be used to track how many consumers, either targeting their entire availability of App Cloud in By Steve Costello times videos have been watched, customer base, or segmenting based November 2011. While Streb Are customers demanding cross-screen apps, rather than discrete images viewed or articles read, so on criteria such as geographic location declined to provide details of its products for different platforms? that content providers can see how or users who have not opened an app uptake, he did state that “we are Yes, which is why we’ve been announcing several new products in this area. the audience is interacting. in a certain period of time. very happy with the progress. We Earlier this month, we launched the AT&T U-verse App for iPad which allows “There’s a bunch of different Integrated analytics delivers real- have successful customers with users to link their iPad with a U-verse receiver to get info about shows and ways we envision people leveraging time feedback on the number of apps that are live in the store, who access to the U-verse programming guide and DVR scheduling. Qualifying users this information,” Streb continued, messages delivered, the number are realising a lot of benefits from also can watch hit shows and movies on their iPad using their in-home Wi-Fi. for example to track material which opened, and user interactions with the having a good app strategy.” Do you think apps will ever be a significant profit generator for an operator? Great apps are valuable because customers expect them. What’s more, they SKT: cross apps which have previously been expect those apps to take full advantage of the network capabilities, while commonplace. being data- and energy-efficient. By making our resources available to According to the executive, platform developers, they can build those great apps, which in turn results in customer HTML5 “holds the promise to growth. That strategy is paying off. In the fourth quarter, AT&T set a new break the app distribution silos of key to record with 9.4 million smartphones sold, nearly double the number sold in iOS and Android platforms,” noting the third quarter and 50 percent more than the previous quarterly record. that mobile operators are among extending those supporting the technology. “However, HTML5 is still far app appeal By Steve Costello from becoming a replacement for native applications. Therefore, native applications will co-exist where higher performance and deeper access to hardware are required,” he continued. he adoption of cross- SK Telecom has its own app T platform and cloud technologies to “broaden the purview” of apps will be a major store, called T store, which in South Korea is open to customers of rival operators, with the executive noting topic in the industry in the coming that the store has been “recognised The company also has T store months, Hoojong Kim, SVP of the to be well-organised and superior to operations in international markets Global Technology Research other stores” available in the such as China and Japan, where it Institute at SK Telecom, told Mobile market. While serving customers of does not have an operator business, World Daily. its competitors, he also noted that meaning it had to “change perspective These developments will be “the other operator which competes and re-organise the strategies.” accompanied by the increased against us in the Korean market “We have to put a lot of resources availability of apps featuring submitted some apps in T store, and efforts, in the process of integration with social networking and even use the T store as a marketing and advertising, to and real time communication channel of marketing and a way of distribute the T store to all the services, in place of “standalone” contacting with consumers.” mobile handsets,” he concluded. and control over how apps use lead of mobile operators and consider across the entire ecosystem to GSMA he GSMA, supported by their personal information. Operators including Deutsche how they can adopt the guidelines.” The operators will use the privacy ensure we deliver a secure environment that respects the unveils app privacy T leading mobile operators in Europe, has published a set of global privacy design guidelines Telekom, France Telecom-Orange, Telecom Italia, Telefonica, Telekom Austria Group, Telenor, TeliaSonera guidelines in their own branded apps. “Today’s announcement is a good first step in establishing best privacy of mobile consumers,” said Anne Bouverot, Director General of the GSMA. for mobile app development. and Vodafone are involved in the practices for our industry. We The launch follows a The intention is to provide users initiative, and “it is hoped other parties encourage an active dialogue and consultation across the wider guidelines with better transparency, choice in the mobile ecosystem will follow the broad support of these guidelines mobile ecosystem. MOBILE WORLD CONGRESS DAILY 2012 | Tuesday 28th February PAGE 63
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