Pecha Kucha Presentation
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Pecha Kucha Presentation

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Pecha Kucha Presentation Pecha Kucha Presentation Presentation Transcript

  • • Collective intelligence can not be defined in one simple explanation.• Collective intelligence can be represented in many different ways:• Collective contribution (such as Wikipedia, Amazon reviews, Film websites)
  • Further Examples• Collective contribution (such as Wikipedia, Amazon reviews, Film websites)
  • • Another representation of collective intelligence is data collection.• When companies collect the activity of all its users.• For example Google.
  • • One type of collective intelligence is collective organisation.• This is when a company will ultimately use the contributors to their advantage.• One example is Blue Servo – use of surveillance.
  • Facebook
  • • One popular example of collective contribution is ‘Wikipedia.’• Thousands of contributors from across the world.• No control over the content. But can Wikipedia be trusted?
  • • Although Wikipedia provides various information the argument is can this information be trusted?• Readers may lack trust in information• Contributors work for free
  • • Jaron argues against the way contributors are regarded in Wikipedia.• He argues that if many users contribute to one article the narrative structure will be will affected.
  • • Google is an example of data collection• Ebay• Interact with user data
  • Yahoo
  • Conclusion• To summarize collective intelligence has many different interpretations.• Data collection• Collective Contribution• Collective Organisation
  • Conclusion• To summarize collective intelligence has many different interpretations.• Data collection• Collective Contribution• Collective Organisation